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Good morning, lades and gentlemans. Thank you for your coming. My name is Aleksandra, and these are my colleagues Nevenka, Dragana, Tijana and Vesna. We are here to give a brief presentation on the company. The subject of our talk is IBM - International Businness Machines. The talk is in three parts. The first part is generally about IBM. The second part is about history, and the third part is about logos and projects. The last part is about corporate culture. Let’s start with basic things about IBM. International Business Machines (IBM) is a United States multinational technology and consulting firm headquartered in Armonk, New York. Founded in 1911, IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology. In 2010, IBM was ranked the 20th largest firm in the U.S. by Fortune and the 33rd largest globally by Forbes. IBM employs almost 400,000 employees in over 200 countries, with occupations including scientists, engineers, consultants, and sales professionals. It`s distinctive culture and product branding has given it the nickname Big Blue. IBM holds more patents than any other U.S.-based technology company and has nine research laboratories worldwide. It`s employees have garnered five Nobel Prizes, four Turing Awards, nine National Medals of Technology, and five National Medals of Science. The company has undergone several organizational changes since its inception, acquiring companies like SPSS (2009) and PwC consulting (2002) and spinning off companies like SAP (1972) and Lexmark (1991).

Aleksandra Tesic

Among the famous ones.[16] IBM has an important history of acquisitions and spin-offs. in Broome County. Chinese Lenovo became world-famous after acquiring IBM's Thinkpad business in 2005. and the whole company took this name in 1924 when Thomas J. In 1949 DEHOMAG finally took the name IBM Germany. New York. founded as a license holder from the Tabulating Machine Company. Deutsche Hollerith Maschinen GmbH (Dehomag). 1911. Watson took control of it.[14] IBM responded that it had no control over its subsidiaries after the Nazis took control of them[15] and has released any documents that existed on the subject from company archives to assist research and historical scholarship.History Let’s look at the history of our company. and was listed on the New York Stock Exchange in 1916 by George Winthrop Fairchild. In 1922. the DEHOMAG (Deutsche Hollerith-Maschinen GmbH). which was in license debt due to the German inflation 1914-1923. where IBM still maintains very limited operations. In 2001.[11] leasing punched card equipment and support services to the Third Reich. German SAP was founded in 1972 by five former IBM engineers.[12] These "Hollerith machines"[13] were allegedly sold and operated by the company’s subsidiary. CTR's Canadian and later South American subsidiary was named International Business Machines in 1917. the renamed CTR took over 90% of DEHOMAG. Since November 1910. The company which became IBM was founded in 1896 as the Tabulating Machine Company by Herman Hollerith. a Hollerith subsidiary existed in Germany. Nevenka Avramovic . It was incorporated as Computing Tabulating Recording Corporation on June 16. author Edwin Black released evidence contending that IBM played an integral administrative part in the systematic genocide of the European Jewish community from 1939 to 1944.

With the advent of digital copiers in the mid-1980s this technical restriction had largely disappeared. Logos designed in the 1970s tended to be sensitive to the technical limitations of photocopiers. let’s talk about logos and projects. A logo with large solid areas tended to be poorly copied by copiers in the 1970s. the 13-bar logo was abandoned for almost the opposite reason – it was difficult to render accurately on the low-resolution digital printers (240 dots per inch) of the time. Linux. Rational. Lotus. discussion forums. Selected current projects developerWorks is a website run by IBM for software developers and IT professionals. blogs. so companies preferred logos that avoided large solid areas. and XML to IBM's products (WebSphere. at roughly the same time. industry-standard technologies like Java. SOA and web services. The 1972 IBM logos are an example of this tendency. developerWorks was inducted into the Jolt Hall of Fame. It contains how-to articles and tutorials. wikis. and other resources for developers and technical professionals. web development. which were then being widely deployed. podcasts. as well as software downloads and code samples. These technologies include:         Flexible Internet Evaluation Report Architecture IBM History Flow Visualization Application IBM Linux on POWER Performance Simulator Database File Archive And Restoration Management Policy Management for Autonomic Computing FairUCE Unstructured Information Management Architecture (UIMA) SDK Accessibility Browser Dragana Millicevic . In 2007.Logos Now. Subjects range from open. PHP. Ajax. Alpha works is IBM's source for emerging software technologies. Tivoli and DB2). IBM's current "8-bar" logo was designed in 1972 by graphic designer Paul Rand.

There will be no necessity for companies to pay Microsoft for its licenses for operating systems since the operating systems will no longer rely on software which is Windows-based. Available formats are Redbooks. while leaving aside marketing buzz. This means that "Open Client Offering" is to cut costs of managing whether to use Linux or Apple relative to Windows. The company states that its new product allows businesses to offer employees a choice of using the same software on Windows and its alternatives. such as the Lotus based Sametime. IBM Redbooks Redbooks are publicly available online books about best practices with IBM products. IBM announced it will launch its new software. Redpapers and Redpieces. field experience and dos and don'ts. IBM unveiled Project Big Green. UC2: Unified Communications and Collaboration UC2 (Unified Communications and Collaboration) is an IBM and Cisco Systems joint project based on Eclipse and OSGi. a re-direction of $1 billion per year across its businesses to increase energy efficiency. Tijana Cvijovic Corporate culture . Internal programs Extreme Blue is project designed to analyze emerging business needs and the technologies that can solve them. They describe the products features.Open Client Offering Now. In May 2007. called "Open Client Offering". It will offer the numerous Eclipse application developers a unified platform for an easier work environment. The software based on UC2 platform will provide major enterprises with easy-to-use communication solutions. we will see other current projects.

has no MBA or post-graduate qualification. IBM has also used blue logos since 1947. The current CEO. CEO Louis V. let’s look at the corporate culture of our company and the future plans. substantiated by people who worked for IBM at the time. white shirt. more plausible reason for the term. Traditionally. joined the company as a salesman and. Jr. During IBM's management transformation in the 1990s. "True Blue" was a term used to describe a loyal IBM customer. Uniform A dark (or gray) suit. Sales IBM has often been described as having a sales-centric or sales-oriented business culture. Since then IBM's dress code is business casual although employees often wear formal clothes during client meetings.Finally. is that IBM field representatives coined the term in the 1960s. many IBM executives and general managers are chosen from the sales force. Gerstner. making blue the defining color of the company's corporate design. and a "sincere" tie was the public uniform for IBM employees for most of the 20th century. Middle and top management are often enlisted to give direct support to salespeople when pitching sales to important customers. which might be another. referring to the color of the mainframes IBM installed in the 1960s and early 1970s. There are several theories explaining the origin of the name. A third theory suggests that Big Blue refers to a former company dress code that required many IBM employees to wear only white shirts and many wore blue suits. unusually for CEOs of major corporations. Samuel J. normalizing the dress and behavior of IBM employees to resemble their counterparts in other large technology companies. Palmisano. for example. Future plans . One theory. and business writers later picked up the term. Big Blue is a nickname for IBM. Another theory suggests that Big Blue simply refers to the Company's logo. relaxed these codes.

Vesna Djurovic .