2014

NE W PRODUC TS

Winchester is changing the way shooters and hunters think about innovation and ammunition. Just in the last five years alone, Winchester has clearly demonstrated its leadership in engineering ingenuity, launching some of the most technologically-driven products in its 148-year history. Here’s a quick look at some new and featured products in 2014.

W Train & Defend™ is about the ability to train confidently and effectively defend. The W Train & Defend system is a straightforward solution for new shooters interested in training to become more proficient with their personal defense ammunition. This ballistically-matched ammunition pairs range-ready TRAIN (T) rounds with threat-stopping, technologically-driven DEFEND (D) rounds, each designed for less felt recoil. With the growing number of ammunition choices at the retail counter confronting first-time gun owners, Winchester Ammunition has created the new W Train & Defend™ brand to streamline the process of choosing training and personal defense ammunition. The Train rounds of the W Train & Defend™ system are identified with a prominent “T” on the package. Winchester developed these training loads not only with reduced recoil characteristics but lead-free primers for improved indoor range acceptance. Packaged in 50-count boxes, the Train offerings are also distinguishable from their Defend counterparts with brass shellcases and full metal jacket bullets. The system’s ballistically matched Defend rounds are also easily New 2014 offerings: identifiable on the shelf, featuring a prominent “D.” They are availTRAIN DEFEND DESCRIPTION able in a 20-count package size. The high performance rounds were W380T W380D 380 Auto, 95 gr. developed to deliver threat-stopping power. Utilizing Winchester’s W9MMT W9MMD 9mm Luger, 147 gr. advanced bonding technology, the Defend ammunition features W38SPLT W38SPLD 38 Special, 130 gr. jacketed hollow point bullets and nickel-plated shell cases, making W40SWT W40SWD 40 S&W, 180 gr. them easily distinguishable from the training ammunition.

PRACTICE READY. LESS RECOIL.

THREAT STOPPING. LESS RECOIL.

NE W PRODUC TS
SHOT-LOK™ TECHNOLOGY
Long Beard XR includes the new Shot-Lok Technology—a hardened resin that completely encapsulates the lead pellets. Shot-Lok actually eliminates air space around the pellets, preventing movement, which ultimately leads to virtually no pellet deformation. Upon firing, the resin fractures, forming a micro-buffer as the shot pattern leaves the gun barrel. Meanwhile, the pellets remain round and fly straighter and tighter resulting in highly consistent payloads and devastating knockdown at longer ranges.

An effective range of 40 yards has long been the standard by which all turkey loads were measured … but not anymore. It’s time to go farther with Winchester Long Beard™ XR™. Winchester ® Ammunition introduces the most innovative lead turkey load in its history, the new Long Beard XR, which provides increased lethality at longer ranges, more than any other turkey load. Featuring new-to-the-world Shot-Lok ™ Technology, Long Beard XR ammunition offers the tightest patterns and longest shot capability of any lead turkey load in history—delivering twice the pellets inside a 10-inch circle out to 60 yards compared to traditional lead loads. Long Beard XR turkey loads have the knockdown power of popular heavier-than-lead loads at a fraction of the cost, meaning it’s a turkey-slamming game changer for hunters looking to push the limits.

Advantages of Shot-Lok™ Technology
• Protects shot during in-bore acceleration • Shot launches from barrel near perfectly round for extremely tight long-range patterns • Twice the number of pellets in a 10-inch circle out to 60 yards • 10 percent greater penetration over standard lead loads beyond 50 yards • Devastating terminal on-target performances
Winchester recommends patterning your shotgun at various yardages with the load, shot size and choke prior to turkey season. The decision on maximum effective range is the turkey hunter’s responsibility.

New 2014 offerings:
BRAND RDS/BX SYMBOL GAUGE LENGTH VELOCITY SHOT WT SHOT SIZE

LONG BEARD XR LONG BEARD XR LONG BEARD XR LONG BEARD XR LONG BEARD XR LONG BEARD XR

10 10 10 10 10 10

STLB12L4 STLB12L5 STLB12L6 STLB1234 STLB1235 STLB1236

12 12 12 12 12 12

3 1⁄2

1200 1200 1200 1200 1200 1200

2 2 2 1 ⁄4
3

4 5 6 4 5 6

3 ⁄2
1

3 1⁄2 3 3 3

1 3⁄4 1 ⁄4
3

Upland hunters rely on long-range lethality when it comes to flushing ringnecks. Winchester introduces its most innovative pheasant load, Rooster ™ XR™, featuring the same Shot-Lok Technology as found in Winchester Long Beard™ XR™, which delivers more BRAND RDS/BX consistent and tighter ROOSTER XR 15 patterns at longer ranges, ROOSTER XR 15 deeper penetration and ROOSTER XR 15 extreme knockdown power. Rooster XR ammunition ROOSTER XR 15 is ideal for upland hunters ROOSTER XR 15 who experience challenging ROOSTER XR 15 shots in tough conditions.

New 2014 offerings:
SYMBOL GAUGE LENGTH VELOCITY SHOT WT SHOT SIZE

SRXR1234 SRXR1235 SRXR1236 SRXR124 SRXR125 SRXR126

12 12 12 12 12 12

3 3 3

1300 1300 1300 1300 1300 1300

11⁄2 11⁄2 11⁄2 1 ⁄4
1

4 5 6 4 5 6

2 ⁄4
3

2 3⁄4 2 ⁄4
3

11⁄4 1 ⁄4
1

TM

After more than 100 years, it remains one of the most storied and admired firearm designs in all of history. The sleek lines and balanced feel of the 1911, combined with the knockdown power of its .45-caliber chambering, make it a favorite among shooters. Winchester offers the Win1911™ line of ammunition for shooters in need of a training round for the range, as well as a personal protection round that will hit at the same point of impact. The high-accuracy, ballistically matched full metal jacket and jacketed hollow point offerings make this an ideal ammunition choice. Winchester engineers have rigorously tested the new loads in a full arsenal of 1911 firearms to provide the matched ammunition with improved accuracy and functionality. It marks the first time in the 1911’s 100-plus year history that an ammunition company has focused on both the firearm make and the caliber to create a defensive round that carries the shooter ballistically from range to personal defense.

For serious rifle competition, trust Winchester Match™ ammunition. Combining Winchester technology with proven bullets, the hollow point boattail design provides the precision match shooters demand with every shot. The sleek bullet profile, large boattail and small hollow point maximizes long-range accuracy. Winchester offers its Match™ ammunition in the most popular long-range offerings including:
SYMBOL DESCRIPTION

S223M2 S556M S65CM S308M S338LM

223 REM, 69 gr. 5.56mm, 77 gr.

NEW NEW

New 2014 offerings:
SYMBOL DESCRIPTION

6.5 Creedmoor, 140 gr. NEW 308 WIN, 168 gr. 338 Lapua, 250 gr.

X45T X45P

45 Auto, 230 gr. FMJ 45 Auto, 230 gr. JHP

To meet the high demands of a new wave of competitive shooters, Winchester launches its new Win3Gun™ line of ammunition. Available in shotgun, centerfire handgun and centerfire rifle loads, Win3Gun™ ammunition is built specifically for high-volume, fast-paced competition and time spent training at the range. Each product features benefits to shooters who expect optimum performance when it comes to ammunition including the following: PISTOL —Lead-free primers and compensator-ready encapsulated base bullets RIFLE —Lead-free primers for reduced fouling SHOTSHELL —Competition ready buckshot and shot loads

New 2014 offerings:
SYMBOL DESCRIPTION

X9TG X40TG X45TG X556TG XB1200TG XLT127TG

9mm Luger, 147 gr. 40 S&W, 180 gr. 45 ACP, 230 gr. 5.56mm, 55 gr. 12 gauge, 00 buckshot 12 gauge, 71⁄2 shot

W I N C H E S T E R .C O M

Legendary innovation continues with the AA® TrAAcker ™ shotshells, as Winchester expands the line with offerings in 20 gauge and also in 12 gauge for sporting clays shooters. Winchester AA TrAAcker is the first game and target load to feature a weighted wad that actually tracks with the shot cloud. This allows the instructor to quickly determine where the shooter is missing—making it easy to adjust and hit flying targets on similar subsequent shots. The secret of AA TrAAcker is in the revolutionary wad. Loaded with 11⁄8 ounces of shot in 12 gauge and 7⁄8 ounces of shot in 20 gauge like a standard AA shotshell, the innovative wad design includes longer, notched petals, and captures 1⁄8 ounce of shot, which stabilizes wad spin and ensures that the wad remains in the center of the shot cloud for optimum tracking. The AA TrAAcker load is available in two highly visible colors: orange, for overcast conditions or dark backdrops; and black for clear skies or light backdrops.

Stacked. Fast. Deadly.
Hunters across North America have experienced firsthand what true innovation means in waterfowl ammunition thanks to Winchester Blind Side®. Winchester expands its high-velocity lineup with new offerings in both 12 and 20 gauge. Higher velocities means shorter leads are necessary for fast-flying waterfowl. Blind Side ammunition combines groundbreaking, stacked Hex Shot technology with the Diamond Cut Wad in the most deadly Winchester waterfowl load available. The Hex Shot pellets, shaped much like dice, literally stack together inside the shell. Loaded with 100-percent Hex Shot, hunters get more pellets on target, a larger kill zone and more trauma-inducing pellets than ever before—meaning powerfully quick kill shots. In addition, the Drylok Super Steel® Wad System keeps your powder dry.

New 2014 offerings:
GAUGE SYMBOL DESCRIPTION LENGTH POWDER DRAM OF SHELL EQUIVALENT SHOT WT. VELOCITY STANDARD FPS @ 3 FT. SHOT SIZES GAUGE SYMBOL

New 2014 offerings:
DESCRIPTION LENGTH OF SHELL VELOCITY FPS @ 3 FT. STANDARD SHOT SIZES

12 12 20 20

AASC127TO AASC127TB AASC207TO AASC207TB

ORANGE WAD - LOW LIGHT/DARK

2 3⁄4 2 ⁄4
3

3 1⁄4 3 ⁄4
1

11⁄8 1 ⁄8
1 7 7

1300 1300 1300 1300

71⁄2 7 ⁄2
1

12 12 20 20

SBS12LHV5 SBS123HVBB SBS203HV3 SBS203HV6

HIGH VELOCITY HIGH VELOCITY HIGH VELOCITY HIGH VELOCITY

3 1⁄2 3 3 3

1675 1675 1475 1475

5 BB 3 6

BLACK WAD - CLEAR SKY
ORANGE WAD - LOW LIGHT/DARK

2 3⁄4 2 3⁄4

3 3

⁄8 ⁄8

71⁄2 71⁄2

BLACK WAD - CLEAR SKY

Winchester ® first launched its Defender ® line of personal defense ammunition five years ago, providing responsible citizens with the most reliable ammunition to protect their homes and families. In 2014, Winchester continues to add to the lineup of innovative ammunition for personal defense with a 20-gauge segmenting slug.

The Winchester Defender segmenting slug combines all of the advantages of a slug and buckshot, while eliminating the need for two different rounds. This greatly simplifies the shotgun platform, allowing one round to be used for every situation. The round is also designed to compensate for aim error over traditional slugs. Upon impact, the slug segments into three equal projectiles—delivering greater knockdown power than traditional buckshot loads and reducing the chance of stray projectiles in confined spaces.

New 2014 offerings:
GAUGE SYMBOL DESCRIPTION LENGTH OF SHELL VELOCITY FPS @ 3 FT. SLUG OZ.
3

20

S20PDX1S

PERSONAL DEFENSE

2 ⁄4
3

1600

⁄4

2014

F E AT U R E D P R O D U C T S

17 WIN SUPER MAG
17 HMR

The Fastest Rimfire in the World
Winchester … The American Legend™ and the leader in ammunition innovation continues to build more success stories around its premier rimfire caliber, the 17 Winchester Super Magnum. Traveling at 3,000 feet per second, this caliber has received countless accolades in the media and from The 17 Winchester Super Magnum is available in the following offerings: some of the industry’s most prominent outdoorsmen. BRAND SYMBOL DESCRIPTION GR WT. VELOCITY With 2½ times the down-range energy and 50 percent flatter trajectory and reduced wind drift over the .17 VARMINT HV S17W20 17 WSM 20 3000 fps HMR, this new to the world caliber (launched in 2013) VARMINT HE S17W25 17 WSM 25 2600 fps delivers centerfire performance at a rimfire price.

The time to hunt predators is now. With the number of predator/varmint hunters nearly doubled since 2006 (a 98 percent increase) and an influx in younger hunters, landowners appear to be providing more access to land for those interested in calling in wily coyotes. Winchester continues to feature its go-to predator load, Varmint X for predator hunters interested in extreme accuracy and explosive impact. Built with a polymer tip for instant expansion and a high ballistic coefficient for improved trajectory, Varmint X ammunition combines the legendary excellence for which Winchester is known with today’s latest technology. The result is a cartridge designed specifically for the extreme demands of predator and varmint hunters.

New 2014 offerings:
SYMBOL DESCRIPTION GR WT VELOCITY

X204P X223P1 X223P X22250P X243P

204 Ruger 223 Rem 223 Rem 22-250 Rem 243 Win

32 40 55 55 58

4,000 fps 3,600 fps 3,240 fps 3,680 fps 3,850 fps

THE AMERICAN LEGEND

© 2014 Winchester Ammunition