New Delhi Institute of Management

A Project Report On
E-recruitment in educational institutions

Submitted in partial fulfillment of the awards of
Post Graduate Diploma in Management (PGDM) (2007-2009)

Submitted by:

Fencer Singh. S
Roll no. 73
NEW-DELHI INSTITUTE OF MANAGEMENT 60-61,TUGHLAKABAD INSTITUTIONAL AREA NEW DELHI-110062

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New Delhi Institute of Management

CERTIFICATE OF AUTHENTICITY

This is to certify that the project report titled "E-recruitment in educational institutions" is submitted in partial fulfillment of the degree of "Master in Business Administration" at New Delhi Institute of Management, This is a bonafide project carried out by Fencer Singh. S under my supervision and guidance and no part of this report has been submitted for the award or any other degree, diploma, fellowship or other similar titles or prizes and the work has not been published in any scientific or popular journal or magazines.

Mr. Tanmay sar
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New Delhi Institute of Management

(Project Guide)

Contents
Acknowledgement Preface Scope of the study Objectives Executive summary Company profile
     About TBSL Vision, mission and value History Awards and recognitions Offices

Introduction of the topic
       Introduction Features & Trends Functionalities of E-recruiters A rapidly evolving e-recruitment environment E-recruitment in India Job sites in India Market share of different job sites in India

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New Delhi Institute of Management Future of e-recruitment industry E-recruitment versus other offline modes Value added services provided by e-recruiters Online recruitment solutions given by timesjobs.com

   

Research methodology
   Types of data collection Research design Limitations

Job profile Findings and analysis Suggestions Bibliography Annexure
 Questionnaire

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New Delhi Institute of Management

ACKNOWLEDGEMENT
“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create” David Ogilvy

Expression of mind by words is a difficult task; I find when it comes to an appeal of fathomless gratitude and obligation. So first of all, I owe my head heartily to all who have been inspirational , motivating and supportive throughout my project work undertaken and endowed me with the most precious knowledge , the most powerful of all. Yes! My report is the sensible team effort of all those people mentioned, or not mentioned here. Still, it is too less to express my deep thanks to them. It is with fathomless gratitude that I express my benevolent thanks to my reverend project guide Mr.Tanmay Sar (Accounts Manager), Timesjobs.com not only for giving excellent guidance, unabated inspiration but also for his never ending willingness to deliver generous research methodologies, timely attention and kind interest, since beginning of my course. I shall forever ellence, honesty and respect for the moral and ethics. Their vision and perception of the

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New Delhi Institute of Management uncommon fostered my brain to strive me towards perfection. I consider myself very fortunate to work with to work with such a disciplined and principled personalities with a futuristic view, providing moral support, constant encouragement valuable guidance in-spite of their busiest and hectic schedule. I am immensely thankful to all teaching and non- teaching staff members of my Institute for their kind cooperation and support to make the dissertation a successful task.

PREFACE
When CHARLES DARWIN spoke of “the survival of fittest”, he could have been speaking of the cut throat competition of today’s market and corporate ambition. Such is the rat race that PROFIT is becoming an Obsession. I was able to understand the relevance of this fact in the most educative period by getting Exposure to the nitty-gritty of management and also to familiarize myself with various activities taking place in the organization. If we can compare marketing to a long train with a multiple compartment, then the marketing research would justify claim dual roles of the engine that powers the train and the links that connect the individual compartment to form a cohesive functional unit. In others words, marketing research is pervasive-the brain and the brawn of any marketing organization. The subject of the study is “E-recruitment in educational institutions” provides details about e-recruitment and its advantages in this changing world and how educational institutions benefits out of it. The project also gives the condition of e-recruitment industry.

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New Delhi Institute of Management At the last I wrap up the project with suggestion and recommendation to enhance the future growth and prospects of the company.

Scope of the study

The study has been conducted under the guidance of

Mr.Tanmay Sar

(Accounts manager) of Timesjobs.com of companies. As the mentioned above the main objective of this project is to understand and analyze the recruitment mode used by various institutions and make them aware of the services given by times jobs.com. It covers the analysis of e-recruitment industry in India and the strategies adopted by marketers which is used to capture the market. This project also provides information for educational institutes to know about the trend of e-recruitment and its future growth and development. This project also provides the future development and growth condition of erecruitment industry.

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New Delhi Institute of Management

OBJECTIVES

Primary objective:

To study the e-recruitment in educational institutions To make the educational institutions aware of e-recruitment services given by jobsites

Secondary objective:

To analyze the e-recruitment industry and it operations all over the world

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New Delhi Institute of Management • To study about the future prospects and developments of e-recruitment industry

To analyze the e-recruitment market in India and know about the players in the same industry

To understand the trend of the e-recruitment industry, and study the services given by them

Executive summary
Technological change defines the future. Internet is one of the examples for major technological changes. Influence of internet in various industries is tremendous; penetration of online has affected each and every one’s life. Erecruitment industry mainly functioning with the help of online. Online penetration and its growth and development would decide the growth of this erecruitment industry. E-recruitment process has taken the recruitment process in the next stage in organizations; it makes the recruitment process very easier, time saving and less costly one. Now online recruiters have diversified to give services to various educational institutions like schools and colleges. These recruitment solutions help the institutes to build the career. Here you will find four solutions given by times jobs.com they are data base selling or job posting, co-branding, campus direct and job fair. Job fair is offline career solution for management and engineering

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New Delhi Institute of Management institutes as well. Campus direct and job fair career solutions exclusively for colleges. This project deals the e-recruitment process in the educational institutions in Noida and Greater Noida. How it would affect the educational institutes in the future. Also it deals the e-recruitment industry in the world and its development, market condition of e-recruitment industry, features and its players in India. Importantly it analyses the future conditions, trend etc. at last it analyses the growth prospects of e-recruitment industry.

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New Delhi Institute of Management

About TBSL Times Business Solutions Limited (TBSL) is a limited company, wholly owned by Bennett Coleman Company Limited (The Times Group). The Times Group has been and remains a dynamic and progressive media group, creating many firsts on its path to becoming one of the largest media conglomerates in the world and the leader in India. It is best known as the publisher of the world's biggest English daily The Times of India and also publishes The Economic Times (second only to the Wall Street Journal globally), Mumbai Mirror, and the Navbharat Times. Other brands include Times Now, Zoom (Tele-Media Channels), Radio Mirchi (FM Radio Channel), Femina, Filmfare, PlanetM, Indiatimes, Times Music etc. The Times Group has always embraced new and interactive media in its quest to provide ever-increasing value to its customers and is an emerging leader in the internet, recruitment, events, broadcast, and mobile VAS arenas.

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New Delhi Institute of Management It cater to some of its users' most fundamental requirements, from finding them their perfect job through India's leading e-recruitment services (TimesJobs.com & SmartHire), buying their dream home or choicest commercial property (MagicBricks.com), to getting married (SimplyMarry.com), and even, printing their personal classified ads across media houses in the country (Ads2Book.com). In this same vein, we will be launching more offerings, from Time Business Solutions in the immediate future. TimesJobs.com is TBSL's flagship business and has been in existence since the last 3 years now and has established a strong competitive position in the online recruitments space amidst tough competition. MagicBricks.com attained the No.1 position in the online real-estate space, in just 9 months of its launch and adjudged as the most preferred property site in India, by independent surveys. This business is close to 2 years old now. SimplyMarry.com has been in operations since the last one year and was adjudged having with the best practices of any matrimonial site in a recent study of 121 most popular websites in the country by independent online research firm JuxtConsult. In the same study, all three its websites were adjudged as among the "Most User-Friendly" websites in the country. Ads2Book.com is the only "Net to Print" publication neutral, global booking engine, where users can log on and book print classified ads in over 10 partner publications and 800 editions.

Smart Hire is the full service recruitment solutions provider that enables clients to increase their business efficiency by reducing time and cost spent on recruitments.

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“Online re cruitment solution” “Prem manpow consulting com ier er pany” “Getting Married”
Ghar Baithe Ghar Dhoondo

“Buying/ selling re ntial or com side mercial property”

“Printing Personal cla ssified ads across m edia house s” “Choose perfe m ct atch, job & property. All under one roof”

Its Corporate Office is based out of Noida, India and have branch offices spread across India and internationally in Dubai and London. There are around 1000 employees currently, spread across the different businesses that it operates. Its business performance has been strong and steady till date and have set aggressive growth plans for the coming years, given its strong belief in the potential of internet in India and globally. Vision, Mission and Values Times Business Solutions has been constituted to be the "Life Interactive" arm of the Times Group. We seek to provide our users with support, assistance, and guidance throughout their life, with our interactive media. We do this by providing innovative platforms for internet users across the globe to assist them in every aspect of their lives.

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Integrity We believe in carrying on our business in an ethical, transparent, honest and fair manner. We operate in the spirit and letter of law. Everything we do would stand the test of public scrutiny. We respect our colleagues, customers and societies we operate in, and treat them as we want to be treated. Leadership We believe in setting highest possible standards for our day to day work and for our products and services. We are all leaders in our area of responsibility, with a deep commitment to delivering leadership results. We are determined to be the best at doing what matters most. We develop the capability to deliver our strategies and eliminate organizational barriers.

Teamwork We are a team, sharing our unique talents to help those with whom we work, live and serve. We have confidence on each other's capabilities. We respect and

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New Delhi Institute of Management value people with different opinions, experiences and backgrounds. We strive to understand the big picture and then do our part. We know that by working together, we can produce better results than any of us can achieve alone. Ownership We place great value on big, new customer innovations. We have a healthy dissatisfaction with the status quo and a compelling desire to improve and to win in the marketplace. We believe in encouraging creativity, converting ideas into realities - to make a positive difference for our customers and society.

History
TBSL started as a division of BCCL in 2004 with the mission to create an exchange for job seekers and employers on the internet. With the growth of internet attaining rapid speed and being a highly profitable venture, TBSL was born as the "Internet Initiatives" of BCCL. A chronology of events is presented below

Jan 2004 - Launched www.timesjobs.com as a recruitment vertical

Mar 2004 - Pioneered India's First Job Fair in Delhi. The fair was an overwhelming success with over 3,000 registrations/footfalls

Aug 2004 - Continuing the Job Fair tradition, The First Jumbo Job fair was held in Delhi in association with ITPO.

Aug 2005 - Launched www.timesmatri.com, a matrimonial vertical

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New Delhi Institute of Management • Sep 2005 - Launched Times Recruitment Services (TRS), an offline placement consultancy business to fulfill the job requirements of Timesjobs candidates.

Oct 2005 - Launched Swyamvars, a unique offline model which provides a platform for brides and grooms to interact.

Apr 2006 - Relaunched Smarthire (erstwhile TRS) as a complete recruitment solutions enterprise for corporates.

Apr 2006 - Launches Timesjobs Gulf http://ae.timesjobs.com/ site to tap the Middle East market requirements

May 2006 - Timesclassifieds.com was relaunched as www.Ads2book.com. Ads2book, with its enhanced features, is an ad booking engine which provides the user flexibility to book an advertisement from anywhere.

Jun 2006 - Launched www.magicbricks.com as a property vertical

Dec 2006 - Relaunched timesmatri.com as www.simplymarry.com with better search engine and improved features

Mar 2007 - First International Property fair conducted by Magicbricks held in Dubai.

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New Delhi Institute of Management • Mar 2007 - Goodlife World was launched in Delhi NCR. Goodlife is an offline retail model which pulls customer traffic to the various websites and provides a revenue opportunity for the online products. This also promotes better penetration in smaller towns and low internet penetration markets.

Apr 2007 - Timesjobs.com establishes itself as India's No. 1 job portal with highest number of active resumes as compared to its nearest competition.

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Esteemed Clients
IT / ITES Clients:
IT ES / B PO

IT Software / Hardware/ IT Services

NON-IT Clients:
Banking/Financial/Services Engineering/Durables Others

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Awards and Recognition: Awards and recognition
Times Business Solutions leads amongst the most User Friendly Sites in India A recent study of 121 most popular websites in the country by online research firm JuxtConsult has revealed Times Business Solutions brands TimesJobs.com, SimplyMarry.com & MagicBricks.com as amongst the most User Friendly Sites in India. TimesJobs.com, MagicBricks.com & SimplyMarry.com all scored above 85% percentile based on usability aspects such as navigation structure & clues, website design, company & contact information, contact responsiveness, branding and technical parameters, compared across categories and all of them have been adjudged amongst the most user friendly sites in India. 14 February, 2007 TimesJobs.com, the only Indian entrant for the Cyber Lion at The Cannes Lions International Advertising Festival 2006 TimesJobs.com is the Only Entry from India to be nominated for The Cyber Lion at Cannes Lions 2006 Advertising Awards for its "ChartBusters" Campaign - The creative, is a compilation of songs - spoofs on classic hits- by genuine job seekers who take a break from their routine job search. 22 June, 2007

TimesJobs.com the only Indian Portal nominated at the International Online Recruitment Awards A recent study of 121 most popular websites in the country by online research firm JuxtConsult has revealed TimesJobs.com as one of the most User Friendly Sites in India 20 January, 07 TimesJobs.com Wins the Gold and Bronze at the AAAI Awards at Goafest 2006

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New Delhi Institute of Management Timesjobs.com, the fastest growing and most innovative Indian online recruitment portal won a spate of awards - a Gold and a Bronze at the recently concluded AAAI Awards In Goa. Timesjobs.com received the Gold in the Interactive Media Section for its path-breaking Upload Campaign - ""If you have a resume/reason, we have the job - click and upload your resume with a single click" . The Bronze came through the portal's "Chartbusters" Campaign - The creative, is a compilation of songs - spoofs on classic hits- by genuine job seekers who take a break from their routine job search 01 May, 2006 TimesJobs.com's "Chartbusters" Campaign fetched Silver at the Asia Pacific Ad fest 2006 in Thailand TimesJobs.com's "Chartbusters" Campaign fetched Silver at the Asia Pacific Ad fest 2006 in Thailand. The creative, is a compilation of songs - spoofs on classic hits- by genuine job seekers who take a break from their routine job search. The campaigns were done by Tribal DDB the Interactive Media Division of Mudra Marketing Services. The Award Winning "ChartBusters" Campaign http://www.tribalddbindia.com/timesjobs/chartbusters.htm

Head Office- TimesBusinessSolutions Ltd.
Head Office
Registered Office Times Business Solutions Ltd, 7, Bahadurshah Zafar Marg, New Delhi - 110002, India Phone: 91-11-23302000

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New Delhi Institute of Management

Corporate Office
Times Business Solutions Ltd. B - 1 - C, Sector 10, Noida - 201301 Uttar Pradesh, India Phone : 91-120-3029123, 3029464

Overseas Offices
Dubai Biju Menon Times Business Solutions FZ LLC PO BOX 500717 Dubai, U.A.E. Phone: 04 4280785/050 9225153 E-Mail: biju.menon@timesgroup.com London Mr. Bharat Vaswani Media Consultant The Times of India Group 54, Sydney Road West Ealing London W13 9EY Phone: ++44 208 8403838 Fax: ++44 208 8403493 Email: timesofindia@btconnect.com

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Introduction - Online Recruitment or E-recruiting E-recruiting, embracing the term web-based recruiting can be described as any recruiting processes that a business organization conducts via web-based tools, such as a firm’s public Internet site or its corporate intranet. We use the terms online recruitment, Internet recruitment, and e-recruitment interchangeably E-recruitment facilitates the online matching process between recruiters and passive & active career seekers. Today's recruitment applications are designed to do a whole lot more than just reduce paperwork. They can make a significant contribution to a company's marketing and sales activity. Recruitment websites and software make possible for managers to access information that is crucial to managing their staff, which they can use for promotion decisions, payroll considerations and succession planning. In wake of these and related trends, it is imperative for frequent upgrades to your company's software or web applications make it easier for clients and employees to address new business needs. Online recruiting and online recruitment systems, with its emphasis on a more strategic decision making process is fast gaining ground as a popular outsourced function. Web Enabling Recruitment Functions

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New Delhi Institute of Management The immense power of web enabling crucial recruitment processes to convert them into online recruitment systems is a key factor in easing out the recruitment processes. Recruiting and staffing software makes data collection easier and tasks get completed quicker. The return on investment is immediate, simply because of the reduced time and increased ease of recruitment processes. Converting HR functions to e-recruitment solutions Using web recruitment systems like recruitment websites or job sites also play a role in simplifying the recruitment process. Such websites have facilities where prospective candidates can upload their CVs and apply for jobs suited to them. Such sites also make it possible for recruiters and companies to post their staffing requirements and view profiles of interested candidates. You can also outsource business processes like payroll management and employee benefits. We can provide web recruitment systems and software designed to support the human resource system. ASPs or Application Service Providers which host recruitment software on the internet can manage payrolls, benefits and performance graphs. Employee benefits like Health, Medical and Life insurance, and HR management duties like recruiting, hiring, firing, background interviews, exit interviews, and wage reviews can also be automated using software. With such processes, it becomes possible for managers to access information that is crucial to managing their staff, which they can use for promotion decisions, payroll considerations and succession planning. Whether you are looking for a job or looking to fill up one, the Internet has become a sprawling jungle. Thousands of web sites compete for your attention each has its own unique interface, URL and peculiarities. The objective of these web sites is to serve as a common meeting ground for job seekers and

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New Delhi Institute of Management employers, both locally and globally, where the candidates find their dream jobs and recruiters find the right candidate to fulfill their needs. The nascent Internet Recruiting Industry remains highly fragmented and is continually evolving. It is poised for explosive growth as worldwide revenues are forecasted to grow from $250 Million in 1999 to almost $8 Billion by 2005. The three macro economics trends that are seen as fuelling the growth of this industry are:
• • •

Shorter employment tenures Shrinking labor pools Need for technology workers

Corporate expenditures for these Online-recruiting services are anticipated to increase dramatically in the next few years as corporate end users upgrade their hiring methodologies, strategies and technologies for finding talent.

Features and trends:
Most On-line recruiting sites deliver easy-to-use search capabilities, customer service and convenience. The common features include:

State-of-the-art resume database providing recruiters, head hunters and corporate human resource professionals easy access to some of the best talents in the workforce today

Questionnaires tailored to detect required skills to meet the exact needs of the Company or position Simplified application process

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New Delhi Institute of Management E- Recruiting technology is skill-based with automated pre-screening features which is the next step in the evolution of online recruiting. A quick look at the overall trends in Online recruiting shows the rise in the importance of marketing the web site, online training, dawn of video interviews and emergence of professional Internet Recruiters. If you are a Job Seeker……. Online recruiting sites are specifically designed for those who seek the most demanding and challenging positions in their chosen field, with the most dynamic employers. These sites offer the job seeker:

A quick ,convenient, reliable, timely and effective way to reach recruiting, search and employment professionals worldwide Comprehensive resources for finding a job online Crucial information on potential employers - The more you know about the company, their business objectives and goals, the better you will be able to communicate your value to them.

• •

• • • • • • • •

Topnotch career information Valuable, content rich information on resume writing advice Access to tools like resume builders Career tips from HR managers Upgraded facilities for maximum visibility Constant monitoring of job postings against resume Educational resources for developing effective job searches and other user friendly services

The best way to work with the system and let it work for you is to become a member and create a profile. That way, search professionals have easy access

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New Delhi Institute of Management to your skills, background and experience to quickly match you with the job opportunities in your field. If you are a recruiter.…. Thanks to skill based automated prescreening; the time spent at every step of the recruiting cycle is greatly reduced. This translates into huge savings for employers in terms of:
• • • • •

Reduced time to hire Reduced ramp-up time (time required for a new recruit to train) Increased probability of hiring the right candidate Improved retention Lower turnover

E-Recruiting sites allows employers to:
• • • • • •

Search and respond to resume postings online Constantly monitor resume postings Use criteria builders Find resumes to match specifications Setup interviews Add graphics (like company logos) and active hyperlinks to your corporate web site Receive, sort and shortlist online resumes Send mass e-mail to candidates direct from your desk top enhance newspaper advertisements by providing candidates with an online application facility Provide facts about company culture, environment, practices and recruitment processes, thus giving the company a higher visibility.

• • •

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New Delhi Institute of Management Other value added services include Online Testing, HR Internet Forum, and Recruiting News etc.

Trends in e-recruitment
There is growing evidence that organizations are using Internet technology and the World Wide Web as a platform for recruiting and testing candidates. The IES survey of 50 organizations using e-recruitment reported that the primary drivers behind the decisions to pursue e-recruitment were to:
• • • •

improve corporate image and profile reduce recruitment costs reduce administrative burden Employ better tools for the recruitment team.

Fifty-five per cent of respondents expected their organization to reduce its use of other recruitment methods in the future. The key limiting factors to e-recruitment most frequently reported were:
• • • •

the cultural approach of the organization towards recruitment the lack of knowledge of e-recruitment within the HR community Internet usage by target candidates Commitment of senior management.

Issues raised as causing concern with e-recruitment included the quantity and quality of candidates applying using web-based tools (e.g. organizations being inundated with CVs attached by email, many of whom were not suitable for the post), the relevance of short listing criteria (e.g. the validity and legality of searching by keywords), confidentiality and data protection, and ensuring diversity of applicants.

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New Delhi Institute of Management The trends in e-recruitment use suggest a changing landscape whereby in future the candidate is connected to the central system and there is involvement of the line manager in the process (see figure). In addition to the reported benefits such as cost efficiencies, the role of HR in this model is viewed as more of a facilitative role, in theory allowing time for recruiters to become involved in the strategic issues within resourcing.

The e-recruitment landscape

Source: IES

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Functionalities of E-recruiters:

Functionalities provided to employers:
• • • •

Job Seekers Resume Database Access Resume Search Tools (Category, Experience, Keyword etc.) Job Posting/Long Term Visibility of Job Posts Sufficient/Unlimited/Customized space for Job description and other details. Mass mailing to short listed candidates Confidential Job Posting (Employers details not visible if requested) Instance response from targeted job seekers. Automatic Job Alerted to targeted job seekers. Cheaper hiring process. Help and Support.

• • • • • •

Functionalities provided to job seekers:

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• • • • • • •

Job Listing from every possible sector. Job Search Tools (Category, Experience, Keyword, Salary, Place etc.) Resume Posting/Customized Resume Services Step-by-step guide for making resumes and valuables suggestions. Group Apply to multiple selected jobs. Job Alert Services according to the resume posted on website. Job Application History and Interview/Walk-in Alerts
• •

24*7 availability of service. Multiple Resumes service, targeting multiple opportunities. Help and Guidance, if needed.

A rapidly evolving e-recruitment environment

A growing proportion of employers are using the online medium to recruit personnel. Around two-thirds of employers use some form of e-recruitment. This is reflected in the amount spent on e-recruitment display advertising which has risen strongly in recent years. In 2006, Key Note estimates that online recruitment display advertising will be worth £560m, compared with £315m in 2005. Growth in 2006 is expected to slow compared with 2005, as the Internet market generally matures and as employment prospects in 2006 worsen compared with those in 2005. The number of Internet jobseekers continues to grow

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New Delhi Institute of Management and will approach 9.5 million at the start of 2007. Based on annual averages, the number of Internet jobseekers is estimated to have increased between 2001 and 2006 by 266.7%. In 2006, this report expects jobsites to receive visits from 23.9 million unique visitors on average per month. (Note: this is not the same as number of online jobseekers, as one jobseeker might visit more than one site.) We estimates that 26.5% of those using the Internet to look for work will eventually find a job via the Internet. This implies that around 2.3 million jobseekers will have found work via the Internet in 2006. Most applicants make their application by either filling in an application form online or by e-mailing curriculum vitae (CV) to a potential employer. We estimates that in 2005, 4.3 million jobseekers applied for a job via an electronic means, while 1 million used offline means to apply.

THE THREE ‘E’S

The `electronic' in e-recruitment has an impact on the recruitment process at the following stages:

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New Delhi Institute of Management E1 — attracting applications E2 — managing applications E3 — selecting the candidates Traditionally, recruiters were concerned with attracting a field of candidates offering the right mix of skills, experience and characteristics. However, today an increasing emphasis is being placed on managing and selecting applications: the recruiter's focus is shifting from E1 to E2 and E3. Usage of e-recruitment technologies has increased strongly in the past 3 years (since 2003), especially for technologies such as e-mail and online applications. For a majority of employers, erecruitment is providing a positive contribution to their human resource (HR) activities. Not only can online recruitment methods generate large numbers of applicants, which can be filtered using online tools, but they also make it easy to measure the return on investment (ROI) of using various sites or various advertisements, improving the effectiveness of the recruitment process for firms.

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E-recruitment in India
The number of Indians seeking jobs online reached 6.5 million in 2005-06 recording a rise of 71 per cent over last year. This was revealed by a survey conducted by the Internet and Mobile Association of India (IAMAI) recently. The number of online job seekers is expected to cross 9.2 million this year (2006-07) with the estimated market size of the Indian online recruitment industry reaching Rs241 crore for 2006-07, up from Rs145 crore for 2005-06. The industry is also likely to maintain a year on year growth of over 60 per cent, according to the survey.

The survey also found that junior, mid-level and senior executives accounted for more than 50 per cent of online job seekers. In addition, in keeping with the overall pattern of internet usage, among the states Maharashtra topped the list of online job seekers followed by Delhi, Tamil Nadu, Karnataka and West Bengal.

Online Job Search is one of the top five online activities (e-mail, surfing, chatting, search and job search) that Indians indulge in on the internet. Fuelled by a rising internet penetration and 38.5 million users, e-recruitment is gaining ground as a preferred

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New Delhi Institute of Management medium of hiring in India. For job seekers, the internet has opened up the world of job searching, turning it into a 24-hour-a-day marketplace. The internet is arguably the most immediate, convenient and comprehensive medium for employment seekers to research and prospect for jobs. The online job search is a winner all the way. For job seekers it eliminates the disadvantages of location, cost and time. For recruiters, it provides easy access to the best talent at a competitive cost. Given the obvious advantages, this segment is set to grow at a scorching pace. A growing economy, a thriving job market and increasingly net savvy users have converged to create the right environment for the online job search market to grow. To understand the exact demographics of the online job seekers as well as parallel activities they do online, IAMAI mandated a study in January 2006 with a base of 3269 respondents who seek jobs online.

Major highlights:

Age:

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38% of the respondents who use the internet for job searches are in the 18-25 age group 43% are in the 26-35 age group 13% are in the 36-45 age group and 5% are in the 46-60 age group.

• • •

Gender: 72% of the respondents who use the internet for job searches are male and 28% are female

Educational Qualification:

2% of respondents who use the internet for job searches have an education up to SSC / HSC 12% have some college (including. diploma) but not a graduate 41% have a graduate / post-graduate general (BA, BSC. MSC, B.com etc.) 40% have a graduate / post graduate

professional degree.

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New Delhi Institute of Management Occupation:

13% of respondents who use the internet for job search are students 4% are clerical / salespersons 8% are officers and supervisors 15% are junior executives 25% are mid level executives 12% are senior executives 8% are self employed professionals 2% are businessmen / industrialists 2% are skilled / unskilled 2% are housewives 1% are retired.

• • • • • • • • • •

Internet access:

48% of respondents use the internet for job searches access net from home 64% access the internet from offices

• • •

48% access the internet from cyber cafe 6% use it from a friend's place 9% access the net from mobile handsets.

Internet usage in years:

37% of online job searchers have used the internet for over 6 years 48% for three - to five five years

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• • •

10% for 1 to 2 years 3% for 6 to 11 months 1% for less than 6 months.

Geographical Representation:

By state:
• • • • • • • • • •

26% from Maharashtra 17% from Delhi 13% from Tamil Nadu 8% from Karnataka 6% from West Bengal 5% from Uttar Pradesh 4% from Andhra Pradesh 3% from Gujarat and Madhya Pradesh 2% from Bihar, Haryana and Rajasthan 1% are from Assam, Chandigarh, Jharkhand, Orissa, Pondicherry and Punjab

By cities:

17% are from Mumbai and Delhi each

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• • • • •

7% are from Chennai 5% from Kolkata and Bangalore each 3% from Hyderabad and Pune each 2% from Ahmedabad and Lucknow each 1% each from Vadodara, Chandigarh, Bhopal, Cochin, Bhubaneshwar,

Guwahati, Indore, Jaipur, Kanpur, Nagpur, Patna and Thiruvanthanapuram each.

Other online activities of users who use the net for job searches:

Email: 99% of online job searchers aslo use the net for for emails. Chatting: 52% of online job searchers aslo use the net for chatting. Surfing: 74% of online job searchers aslo use the net for surfing. It is 3% higher than 'All respondents'. Search: 73% of online job searchers aslo use Search Engines. It is 3% higher than 'All respondents'. Research: 31% of online job searchers aslo use the net for Research.

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New Delhi Institute of Management News online: 56% of online job searchers aslo use the net for news online. News on mobile: 14% of online job searchers aslo look up news on their mobile. Matrimonial: 17% of online job searchers aslo use the net for matrimonial searches. Astrology: 31% of online job searchers aslo use the net for astrological predictions Religious, spiritual information: 17% of online job searchers also use the net for spiritual information.

Online Transactional Activities (Financial):

Online Auctions: 15% of online job searchers aslo use the net for participating in online auctions. Online Stock Trading: 14% of online job searchers aslo use the net for online stock trading. Online Bill Payments: 19% of online job searchers aslo use the net for online bill payments. Online Banking: 34% of online job searchers aslo use the net for online banking.

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New Delhi Institute of Management Online Shopping: 28% of online job searchers aslo use the net for online shopping. Donating or Charity Online: 5% of online job searchers aslo use the net for online charitable donations.

Job sites in India

Naukri.com

Naukri.com is India’s largest on line recruitment Company. Started on 1997 and it is the part of Info Edge (India) Private Limited. The Company is a leading provider of online recruitment. Info Edge (India) Ltd (NSE: NAUKRI) is the largest and fastest growing internet company in India. Info Edge owns and manages Naukri.com - India's no. 1 job site, Quadrangle- an offline executive search firm Jeevansathi.com – India's fastest growing matrimonial portal, 99acres.com – India's No.1 real estate portal Asknaukri.com, a career guidance site, Brijj.com, a professional an networking education site and portal. Shiksha.com,

The company growing fast and has ventured in to newer businesses and territories for further growth.

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New Delhi Institute of Management Info Edge completed an IPO in the month of November 2006. For the Fiscal Year 2008, the company achieved revenues of Rs.2396.64 million and a net profit of Rs.554.87 million. In Fiscal 2007 revenues were Rs.1471.63 million and net profit of Rs.270.67 million.

The company employs over 1700 people and operates through 61 offices in 41 cities in India and overseas offices in Dubai and Bahrain catering to the Middle East market.

Hard work and the revenue model paid. We became a paid site in October 1997 and our turnover in the first year was Rs 200,000. The next year, 1998-99, the turnover crossed Rs 20 lakh (Rs 2 million); it was also the year we broke even. Last year, our turnover was Rs 45 crore (Rs 450 million) and we hope to double that this year. Today, naukri.com has more than 150 million page views every month, 5 million registered users, 100,000 job listings and over 20,000 clients

Timesjobs.com

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New Delhi Institute of Management In the last 3 years, Timesjobs.com has organized over 600 Job Fairs across the country, which have succeeded in attracting in excess of 20,00,000 walkins & 2,50,000 'on-the-spot' job offers. A recent study of 121 most popular websites in the country by online research Business firm JuxtConsult has revealed Times TimesJobs.com, Solutions brands

SimplyMarry.com & MagicBricks.com as amongst the most User Friendly Sites in India. With more than 50-lakh job applications floating around in the portal, TimesJobs.com has been witnessing a record-breaking, mind-numbing 150 million page views a month, beating its nearest competitor hands and resumes-down with 120 million page views. While TimesJobs.com has 30.73 lakh active resumes (less than six months old), its nearest competitor is 3.45 lakh behind with 27.29 lakh resumes. What’s more, the site is leading across job verticals, including IT, sales, finance & accounting, marketing & advertising and has become a coveted place to look for new opportunities. More important, even for senior-level executive recruitment, where you have any number of big-ticket head hunting agencies, TimesJobs is on the ball. TimesJobs.com’s stellar performance in such a short period is backed by powerful value-added services offered to its 20,000-plus clients including blue chip companies from India and abroad

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TimesJobs.com,

MagicBricks.com

&

SimplyMarry.com all scored above 85% percentile based on usability aspects such as navigation structure & clues, website design, company & contact information, contact responsiveness, branding and technical parameters, compared across categories and all of them have been adjudged amongst the most user friendly sites in India TimesJobs.com Wins the Gold and Bronze at the AAAI Awards the at fastest Goafest growing and 2006 most Timesjobs.com,

innovative Indian online recruitment portal won a spate of awards - a Gold and a Bronze at the recently concluded AAAI Awards In Goa. Timesjobs.com received the Gold in the Interactive Media Section for its path-breaking Upload Campaign - ""If you have a resume/reason, we have the job - click and upload your resume with a single click" . The Bronze came through the portal's "Chartbusters" Campaign - The creative, is a compilation of songs - spoofs on classic hits- by genuine job seekers who take a break from their routine job search

Monster

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New Delhi Institute of Management It is one of the 20 most visited websites out of 100 million worldwide, according to comScore Media Metrics (November 2006). It was created in 1999 by the merger of The Monster Board (TMB) and Online Career Center (OCC), which were two of the first and most popular career web sites on the Internet. Monster has a powerful job search engine which those seeking work can use to find job offers that match their skills and (present or preferred) locals. Today, Monster is the largest job search engine in the World, claiming over a million job postings at any time and over 95 million resumes in the database (2Q07) and over 63 million job seekers per month. With approximately 5,000 employees in 36 countries, the company has a powerful global brand and unparalleled international reach. Monster is the only pan-European employment website and is growing fast in developing markets such as India.

Clickjobs.com
.

ClickJobs.com, a part of Consim Info Pvt ltd was launched in August 2005 as a comprehensive recruitment portal. Headquartered in Chennai, ClickJobs.com has its branches in Delhi, Mumbai, Bangalore, Hyderabad, Pune and an international office at New York, US. will focus on tapping into small and medium human resources consultants to grow its business in 2008 Within one year of its

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New Delhi Institute of Management launch, the International Academy of Digital Arts and Sciences recognized ClickJobs as an official honoree for the Webby awards, the Oscars of the Internet for its superior quality of content, easy navigation, interactivity and user experience. Clickjobs eventually plans to evolve into a career site and has redesigned its portal to include information on 10 industry verticals including technology, retail, pharma and banking. These would provide industry information covering areas like technology trends, employability skills, relevant academic courses and job vacancies. Companies can also market themselves in this space. It is in talks with institutes like Symbiosis and NMIMS to identify specific courses and market them on the site. ClickJobs.com has been rated the most userfriendly job portal by the website users in a recent study conducted by JuxtConsult on job portals

Jobsahead.com

JobsAhead is India's first name in career portals connecting high quality Indian talent with the very best organizations in India and abroad. According to Forrester Research, the $7.1billion market is expected to grow as more and more recruiters use the internet in their search of talent. Leveraging the fast growing netizen population in India, JobsAhead

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pioneered

the

development

of

e-recruitment

in

India.

JobsAhead is the site with 3 Million job seekers, 83 Million page views, 6000 corporate clients and 1,50,000 plus jobs. JobsAhead is the site to offer complete confidentiality in the form of policy. JobsAhead is the first E-recruitment site to organise "India's First Comprehensive Job Fair", FastTrake JobsAhead is the Job site which can claim a customer response time of less than 48 hours.

JosbAhead.com had given stock options to its all employees amounting to around 5 per cent of the company’s equity base. JobsAhead.com clocked revenues to the tune of Rs 15 crore in the last fiscal ending March 2004 with net profit of Rs 3 crore. For the year before (2002-03), the company’s revenues were only Rs 8 crore with almost nil profit as the company had reached the break-even point.

Some more Indian job sites:
CareersIndia.com

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New Delhi Institute of Management CareerAge.com PlacementIndia.com JobKhoj.com Surf4Jobs.com Rediffjobs.com NDTV jobs.com Careerbuilder.com Indiajobs.com Topindiajobs.com Goldenjobs.com Jobaspirants.com Jobs.net

Market shares of different Indian job sites

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(According to the India Online 2008 survey report by JuxtConsult)

Future of e-recruitment industry

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New Delhi Institute of Management Experts believe that increase in Internet population, growth in sectors like software and a change in the mindset of the audience will drive the future of the erecruitment market. Currently, bulk of the Internet recruitment business comes from software companies as most of the software professionals seek jobs through the Net. As the penetration of Internet grows rapidly, the profile of the job-seekers will expand and that will drive the demand from traditional sectors like manufacturing also. The Internet population in India is estimated to touch 60 million users in the next three years. Research indicates that 35 percent of all Internet users search for jobs online which is a good sign for the business. In terms of changing mindset, a large number of companies have still reservations about the power of Internet to help them in recruitment. In the next two years, as more and more employers taste success with their Internet recruitment efforts, the mindset of the late-adopters will change and the market will explode. The verticals, which will witness a growth are IT and IT related categories, Banking and Financial Services (BFSI) segment. “The Indian e-recruitment market will grow to Rs 400 crore by the year 2010 and there will be further consolidation in it, with one or two jobsites dominating the category.

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New Delhi Institute of Management In addition, contrary to popular belief, placement agencies will benefit from the growth of jobsites to provide value-added services to their clients. Earlier e-recruitment was considered as a competition by placement agencies, today there is a change in the market perception. Placement consultants can immensely benefit through this mode on account of faster reach, and also fast-mover advantage.

JOBSITES: THE SUCCESS FACTORS     Value-added services Increase in number of products Modular, cost-effective, customized solutions Relationship management program with HR managers  Focus on brand building

FUTURE GROWTH
In the next 5 years (2011), the e-recruitment market will grow in scale and importance. Key trends will include The development of more advanced tools such as sifting, matching, handling management and

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New Delhi Institute of Management application service provider type products that sit on a client's own website, and a growing use of social networking technologies to reach candidates, especially the passive jobseeker, stronger growth in the specialist sector of the market — there will be only limited opportunities to launch into the generalist online recruitment market in the next 5 years and more consolidation and a shakeout of the smaller players and start-ups that fail to provide a quality value service for either employers or jobseekers, or that do not invest sufficiently in their business. In addition, there will be continued integration of offline and online recruitment, both within recruitment companies and between online jobsites and offline recruitment companies. This will still mean that the traditional boundaries that existed between print media owners, job boards, recruitment advertising agencies, recruitment consultancies and technology companies will be eroded. A new breed of `super suppliers' will develop, capable of offering employers a range of online and offline resourcing. According to industry experts, 96% of Fortune 500 companies now use some sort of online recruitment process.

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E-recruitment versus other off line modes
Indian job seekers ranked high in terms of using the internet to find work, with almost half of them finding their most recent posting online, according to a new survey. Online recruitment eclipsed all other recruitment channels, including direct approaches, newspaper ads and 'word of mouth', a survey conducted by Kelly Services, a Fortune 500 company offering staffing solutions, said. As per the survey, 40 per cent respondents found their most recent job online. Twenty-two per cent found job as result of being directly approached by an employer, 13 per cent through word of mouth, nine per cent from newspapers and eight per cent by directly approaching an employer, it said. Online recruitment was rated the preferred way to find a job, with 78 per cent satisfied with the outcome compared to 54 per cent who opted for the traditional methods.

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Value-added services provided by e-recruiters

The whole process is free, but it's worth knowing that for a small fee, these sites offer various value-added services. Which could well mean the difference between CV posting and landing the job. While there are plenty of job sites. HR consultants put the following five on top based on their hits and revenues - Monsterindia.com, Naukri.com, Jobstreet.com. JobsDB.com and JobsAhead.com. These five also offer premium services. Resume writing Sites employ expert CV writers, to whom a soft copy of your current CV is sent. The expert calls/mails you a questionnaire for further details, and then customizes the CV to the post you're looking for. Many candidates do not realize that a good resume is almost as important a first impression as the interview. The price varies depending on whether you are junior, middle or senior level. It ranges from about Rs 690 at Jobstreet.com to Rs 1.850 at Monsterindia.com (for freshers), to Rs 1.750 at JobsAhead.com to Rs 2.999 at Monster.com (for senior levels). JobsAhead also has an express 48hour delivery option for Rs 2,500.

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CV Blaster This service, offered by all sites under various names, involves basically this. Instead of simply posting in your CV and letting it float, you opt for a more tightfocus approach. You pay the site to send your resume to a specific set of consultants, who might specialise in your industry or be region leaders. This could be especially effective for middle- and senior-level executives who are very clear about where they want to be.

Fees start at about Rs 500 for a single city in India at Jobstreet.com and Rs 720 (800 consultants) at NaukrLcom to Rs 840 (1.000 consultants) at JobsDB.com. For more, pay Rs 1,350 for a mix of about 1,000 Indian and 100 Gulf consultants at JobsAhead.com to Rs 1,750 to reach consultants across Malaysia. Singapore, the Gulf and Africa at Jobstreet.com. The Gulf includes Dubai, Muscat, Qatar, Kuwait, Saudi etc. while Africa includes Lagos, Morocco, Cairo etc. Resume display This highlights your CV or top-ends it on the list sent to headhunters/companies. That's like opting for a boxed or larger-print print ad - it makes your resume

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New Delhi Institute of Management more prominent. Or you could showcase your CV on the site's homepage. The fee ranges from Rs 300 for a month's site display at Jobsahead.com to Rs 720 for one year for home page display at NaukrL some extras At Jobsahead.com, you can get a placement directory for Rs 150 that gives you contacts of about 1,250 Indian and 100 Gulf consultants. JobsDB.com offers online personality profiling (from Rs 500). The site is certified by the Drake P3 System to conduct this test that lets you know what career suits you best. Naukri sends you e-mail alerts of vacancies relevant to you (for Rs 525 up), while Jobstreet sends SMS alerts if your CV is shortlisted or an interview scheduled (Rs 300). When it comes to looking for a job, it pays to be visible and proactive. The job sites allow you to be all of that. And that's probably where they come up trumps

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On line recruitment solutions given by timesjobs.com

DATABASE ACCESS:

Ability to access the RESUMES of JOBSEEKERS registered on Timesjobs.com under various industries, locations, functional areas, experience levels & specializations.

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How does this service originate ?

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Jobseekers REGISTER themselves on Timesjobs.com & submit their resume

These resumes form the Database of jobseekers on Timesjobs

Recruiting companies can then BUY ACCESS to this database of Jobseekers on Timesjobs & recruit people instantly..

DATABASE ACCESS SERVICE

Benefits to a company/consultant of Recruiting through Database Access?

The MOST INSTANT way of recruitment. The Most instant way of recruitment for Varied Profiles as & when they arise in a Company

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New Delhi Institute of Management during the subscription time period, on an All India Level. Ready source of jobseekers - Active/ Passive. Unlike recruitment print ad, through Database Access one can choose and pick only those profiles which match the company criteriaavoids junk. It can be accessed by multiple users within the same company to search multiple profiles simultaneously- helps in saving time Greatly reduces the cost of hiring. In short, it provides convenience of time, cost and effort.

DATABASE ACCESS TYPES

Database Access Types

FULL

REGIONAL

NON IT

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FULL NON IT

New Delhi Institute of Management

FULL – access to the complete database of Timesjobs.com.

NON IT –

access to the full database of

Timesjobs.com except for all the IT Profiles. • REGIONAL – access to the database of a

specific region only. At present the 4 regions for which Regional DB can be bought is – North, South, West & Central. FULL- access to the full database of the particular region.

NON IT – access to only the NON IT profiles of the particular region. DATABASE USER LICENSES: With every Database account, the client gets One Main User Id – Account Manager. Using this Account Manager ID, the client can create a sub-user under him – Account-User & allocate services.

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ACCOUNT MANAGER

ACCOUNT USER Need for User Licenses

Simultaneous access using the same user ID is not allowed.

If another person tries to login using the already logged in ID, the first user gets logged off…..

RIGHTS OF ACCOUNT MANAGER & ACCOUNT USER Account Manager Who has bought TJ services.

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New Delhi Institute of Management In whose name TJ account is registered. The first user of the account, creates Account Users under him & allocates services.

ACCOUNT USER A user created by the Account Manager. An Account User cannot buy TJ services. Services to the Account User are allocated by the Account Manager.

Campus Direct
A Specific Zone on Timesjobs for the Educational Institutes alone to cater to their Twin advertising needs of – creating awareness about admissions to its courses and successful placement of graduates.

Campus Direct has TWO modules

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New Delhi Institute of Management

1) Admissions Module: Enables an educational institute to advertise about its courses on Timesjobs.com. 2) Placements Module: This is done by uploading the resumes of institute’s students on Timesjobs.com which can then be accessed by all the 18000+ paid recruiters of Timesjobs.com.

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Co-branding:
This service is given to various educational institutions to advertise them in online that is on timesjobs.com portal as well as offline means the print media of times group. Now the online branding is given to institutions entirely free of cost.

Job fair- A off- line recruitment solution
Job fair is another recruitment solution given by times jobs and it organized in the weekends. Already 300 job fairs are conducted in various cities of India very

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New Delhi Institute of Management successfully. This is the off line recruitment solution give by times jobs.com besides online recruitment solution. Various companies (IT and Non-IT) are brought together at a common venue, to interview the jobseekers who walk-in to the event, reading the print Ads & pre-event publicity. Professional educations are also participating for their career fair.

Advertisement and promotion:

Timesjobs.com advertises for the job fair in group newspapers, FM Radio, Internet, and Outdoor & Road shows. E-mailers to timesjobs.com registered users/Emailers to indiatimes registered users Banners on Timesjobs.com job fair page

Statistics –

 More than 400 Job fairs in 3 years across the country.

 Approx. 1,50,000 offers made through Job Fairs covering all categories.

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New Delhi Institute of Management

 Over 15,00,000 walk-ins.

 Industry specific Job fairs for Educational Aviation, Institutes, Hospitality, Training Banking,

IT, BPO, Institutes, Financial

Services, Insurance sector, Retail, FMCG, Automobiles etc …

 Timesjobs Job Fairs are today held not just in the metro & semi metros but have reached smaller towns like - Bareilly, Shimla, Kanpur, Nasik, Trivandrum, Vijaywada, Agra, Indore, Dehradun, Gwalior etc. Bhubaneshwar,

Chandigarh, Jaipur, Lucknow, Pondicherry,

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Research Methodology
TYPES OF DATA AND DATA COLLECTION: The study requires both the primary as well as secondary Primary data collection: • Qualitative data-which can be obtained by direct method for getting direct data, we were conducting focus group as well as depth interview. Depth interview is more useful for this project. Quantitative data –For getting the required data. We were using survey as well as observational method.

Secondary data collection: The following modes are use to find out the secondary data. • • • Internet- various website were used to find out the required information. Various databases were collected though different personal solution. Various articles and journal were using to find out the required data.

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Research design:
We were conducting exploratory research as well as descriptive research design to conduct our research.

Limitation:

 Time limitation as the duration of the project is only 6-8 weeks  Depth interview has its own limitation.  Lack of knowledge on the path of the respondents regarding the subject matter  Responses, which come from key account staff are not in descriptive in nature  The respondents may not be interested in revealing all the data.  Lack of time to visit customers as well as different company personal.  The lack of experience in preparing the project report

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Job profile:
Times jobs.com is one of the well known job portal in India. Which stands in the market because of its quality service and well known brand image created among the people through its various media partners especially from times group. Times jobs has diversified its services to educational institutions especially schools, engineering colleges and management colleges. To capture the untapped market of educational institutions, timesjobs needed detailed market survey and brand awareness in different areas. An area comprises of both Noida and Greater Noida area had been assigned and the task had been carried out.

Area covered:
• • NOIDA GREATER NOIDA

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Educational Institutes covered:

Educational institutions Schools

Colleges

Engineering

Management

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Recruitment mode used by institutions:

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Figure 1

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New Delhi Institute of Management

Figure 2

Interpretation: Here it is very clear that most of the educational institutions (around 60%) are
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New Delhi Institute of Management

using Newspaper advertisement as there recruitment mode.

Level of satisfaction with current recruitment mode used by institutions:

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Figure 3

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Figure 4

Interpretation:

From the graphs (figures 3&4) it is obvious that most of the educational institutions are partially satisfied or not satisfied with their current recruitment mode

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Awareness of e-recruitment by institutions:

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Figure 5

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Figure 6

Interpretation: From the graphs (figures 5&6) it is very much clear that around 69% of educational institutions are Unaware of the services give by various e-recruiters

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Interest in e-recruitment by institutions:

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Figure 7

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Figure 8

Interpretation: It is very much obvious from the figures 7& 8 most of the educational institutions (74%) are very much interested in the services provided by the e-recruiters

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Amount spend by institutions for current recruitment mode:

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Figure 9

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Figure 10

Interpretation: From the graphs (figures 9& 10) it is absorbed that most of the educational institutions especially colleges in Noida and Greater noida spend more than Rs.2 lakhs for their recruitment process.

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E-recruitment is alternative for current recruitment modes used by institutions:

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Figure 11

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Figure 12

Interpretation: Most of the educational institutions (63%) feel that e-recruitment process is a best alternative for their current recruitment mode.

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Do you think e-recruitment is a costly process?

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Figure 13

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Figure 14

Interpretation: It is clear from the graphs (figures 13& 14) most of the educational institutions (61%) feel e-recruitment process is costlier than current process they undergo.

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Do you think e-recruitment process is an easier than other process?

Figure 15
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Figure 16

Interpretation: From the figures 15& 16 most of the educational institutions (63%) think

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that e-recruitment process would be an easier process than their current recruitment process.

Do you think e-recruitment process is a time saving process?

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Figure 17

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Figure 18

Interpretation: It is clear from the graphs (figures 13& 14) most of the educational institutions (59%) feel e-recruitment process would be a time saving process than the current process they are using in their institutions

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Do you think e-recruitment process would be a customized process?

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Figure 19

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Figure 20

Interpretation: From the bar graphs (figures 19& 20) we can conclude that around 53% institutions feel e-recruitment process would be a tailored or customized process.

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Do you expect more technological development in e-recruitment?

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Figure 21

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Figure 22 Interpretation: According to the graphs (figure 21&22), around 63% of educational institutions believe that there would be a commendable technological development in the e-recruitment process in the near future.

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Findings
From the marketing research conducted in various educational institutions several findings have been observed. Most of the educational institutions still follow the offline recruitment solutions due to the lack of awareness. Educational institutions are very much

interested to use e-recruitment solutions given by the job sites. They feel the cost for e-recruitment is high, and also doubt about the quality of the services given by the portals. Institutes want a service which helps them to reduce their time for the recruitment process and makes their recruitment process very easier

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New Delhi Institute of Management Educational institutes want a customized or tailored solution which should be a technologically sophisticated service. Schools feel that they can’t spend much for recruitment process and the attrition rate is also very low. That is the reason why they prefer to have an instant solution like reference and newspaper advertisement. Management and engineering colleges give importance &placement) to for career solutions than (training other estudents

recruitment services.

Only upper and middle class people are enjoying with the e-recruitment services. So jobsites find solutions to join lower class people with the services given by e-recruiters.

Suggestion
 Clear idea, proper knowledge and awareness about e-recruitment should be given to various educational institutions like schools and professional colleges.

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In order to give awareness, job sites can conduct various types of seminars in educational institutions in this way not only the management of the educational institutions, the students will also be benefited Job portals also conduct exclusive job fair for only educational institutions at the summer vocation. Because most of the institutes are doing their recruitment process on the academic year end Data base selling, one of the e-recruitment solution given by e-recruiters can be given by the basis of size of the data base rather than time period basis Colleges are confusing about the job fair and career fair. So e-recruiters should emphasis on career fair while inviting the colleges on the job fair Some students don’t have proper ideas about colleges for admission and also some colleges are facing problem with admission. So job portals can provide solutions for their problem with the help of job fair. Recruiters invite both students, who want to pursue professional

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New Delhi Institute of Management courses and colleges. Job fair would be the platform for their good admission process Job sites can create web pages for each job seekers which will help them to jump in the next stage of technological development in the e-recruitment industry

Conclusion
E-recruitment industry yet to capture the recruitment market, but it is in growing stage. The growth of the industry is directly proportional to the internet penetration across the globe. Now a days people prefer online recruitment solutions .Online recruitment was rated the preferred way to find a job, with 78 per cent satisfied with the outcome compared to 54 per cent who opted for the traditional methods. And also other technological developments like social networking lead the e-recruitment to the next stage. A growing use of social networking technologies to reach candidates, especially the passive jobseeker, stronger growth in the specialist sector of the market. Indian e-recruitment market is also looking for a tremendous growth. Various players are in the market and also internet penetration is also getting higher. The Internet population in India is estimated to touch 60 million users in the next three years.

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New Delhi Institute of Management Research indicates that 35 percent of all Internet users search for jobs online which is a good sign for the business. According to a recent report, which shows the Indian e-recruitment market will grow to Rs 400 crore by the year 2010. So there is a huge growth for e-recruitment industry and which will make the recruitment process easier. .

Bibliography

www.timesjobs.com

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New Delhi Institute of Management www.naukri.com www.onrec.com www.erecruitment.com www.recruitment.nic.in www.timesofindia.com www.vrminfotech.com www.mintosystem.com

      

Questionnaire
Greetings of the day!
I am doing a project on e-recruitment. I require some inputs for the questions below. I appreciate your time and patience Best regards

FENCER SINGH PGDM NDIM-New Delhi

Personal Information
Name _________________________________________________________ _______ Designation _________________________________________________________ _______ Institution

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_________________________________________________________ _______ Category _________________________________________________________ _______ Address _________________________________________________________ _______ Contact Number ___________________ Email Id _____________________

Please color the applicable box  Do you aware of e-recruitment process? No

Yes

 Are you using e-recruitment in your institution? Yes No  Which recruitment mode are you using in your institution? Newspaper Advertisement Consultancy Reference Others  Are you satisfied with current recruitment mode? Satisfied Partially satisfied Not satisfied others  Are you interested in e-recruitment? No

Yes

 Will it be a best alternative for current recruitment mode?

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New Delhi Institute of Management Yes No  How much amount you are spending for recruitment process? Up to Rs.1 lakh Rs.1 lakhsRs.2 lakhs Rs.2 lakhs- Rs.3 lakhs Rs.3 lakhs- Rs.5 lakhs More than Rs.5 lakhs  Do you think e-recruitment mode is costly? Yes Not much No  Will e-recruitment process make the recruitment process easier? Not much No  Will e-recruitment process save time? Not much No  Will e-recruitment process be a customized one? Yes May be No  Do you expect more technological development in e-recruitment? Yes No
Any suggestions _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________

May be

Yes

Yes

May be

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_________________________________________________________ _________

Thanks for your cooperation.

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