KNEA Media Response Team Overview

• Procedures The KNEA Media Response Team builds on existing KNEA media outreach efforts and is a sanctioned KNEA Board Task Force. Recruit up to 20 KNEA Media Response Team members. Market KNEA Media Response Team in the State Board News, Under the Dome, plus a special email to KNEA Board members, council presidents and local presidents asking them for nominations. In future years, KNEA Media Response Team members may nominate participants. Because we’re seeking fresh voices, board members, council presidents and local presidents are not encouraged to apply. We hope local, UniServ and state leaders will participate as a leadership function. Nominees e-mail Cyndi for information. Applications can be obtained via the KNEA Web site or e-mail. Cyndi selects them based on application answers and calls to Blake, local leaders and staff. KNEA Media Response Team writers are notified by Cyndi. They will make a one-year commitment with the understanding they may continue or not after the one year. During the first year, there will be only one per media market. To participate, members must attend the initial MRT training or have taken Cyndi’s message framing session within the last two years. Those who are not selected receive an e-mail thanking them for their interest. KNEA Media Response Team materials are available online and at InsideKNEA (a private groupsite at knea.groupsite.com). Materials include their official KNEA Media Response Team responsibilities, initial training materials, KNEA messages via the KNEA Message Center, tips for writing letters to the editor and copy of the contract they signed and returned to KNEA. KNEA Media Response Team members will participate in regular conversations via Skype (online conferencing) and through InsideKNEA. The first KNEA Media Response Team (’09-10) will recommend how to best communicate and share hot issues, updated key messages, tips, success stories and tasks. All KNEA Media Response Team writers will be expected to attend a daylong Saturday training at KNEA. KNEA Media Response Team writers also will be asked to participate in special KNEA media, political and association events throughout the year. KNEA Media Response Team writers will receive a KNEA flash drive at the August training. We plan to honor and recognize KNEA Media Response Team members each time they have a letter or column published, or when they are quoted in a news story.

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Below is what KNEA Media Response Team members received upon their acceptance.

Welcome & Congratulations
You have been chosen to join the KNEA Media Response Team, a select team of KNEA writers responsible for promoting KNEA and public education in the print and electronic media. The KNEA Media Response Team builds on existing KNEA media outreach efforts and is a sanctioned KNEA Board Task Force. KNEA Media Response Team goals The KNEA Media Response Team has four goals: • Promoting KNEA’s pro-public education messages in the media, primarily through letters to the editor, guest columns and blogs. • Amplifying the voice of KNEA members in the public discourse about public education. • Ensuring that the media and public have accurate information about KNEA and Kansas’s public schools. • And, ultimately, advancing the professional interests of KNEA members and making public education the best it can be. KNEA Media Response Team responsibilities The primary responsibility of KNEA Media Response Team writers is writing letters to the editor and guest columns/op eds and responding to blog posts about KNEA’s priority issues. Here’s an outline of your duties: • Attend an initial training in [August] at KNEA headquarters in Topeka. • Monitor the news, editorial, op-ed pages and blogs of your local daily and weekly newspapers on a regular basis. Look for stories, letters, columns and editorials that pertain to KNEA’s priorities, including compensation, school accountability and strengthening the education profession. • When letters, editorials and columns about KNEA’s priority issues appear, it is your responsibility as a KNEA Media Response Team member to respond quickly with letters to the editor or guest columns that promote KNEA’s position. • Refer to KNEA member only Web page for basic messages on key education issues (https://ks.nea.org/membersonly/talkingpoints.html), or contact KNEA Communications for help with other issues. Use these to write your response. Also refer to KNEA tips for writing letters to the editor. Most of the time, your response will be a letter to the editor. Sometimes, a longer guest column or op ed may be appropriate. • Submit your letter to the editor or guest column to the newspaper via e-mail. Send a copy to Cyndi. Initially, members may send their letter to Cyndi first before submitting it to a news organization. • Monitor the newspaper and note when your letter is published. E-mail Cyndi Menzel at KNEA (cyndi.menzel@knea.org) with date, name of the newspaper and the letter as it was published, if an electronic version exists. • At certain times, you may be asked to write letters promoting KNEA’s positive goals for public education, instead of responding to what others write. • We will measure the success of the KNEA Media Response Team by the number of letters published by team members. Goal: two or more published letters or columns by each member in 2009. KNEA will keep track of them in our electronic media database. • KNEA Media Response Team members may also be asked to be available for media interviews arranged through KNEA. • We will meet regularly via Skype or email. This will be determined at the August training. • Participate in the Media Response Team private social network via InsideKNEA.

KNEA Media Response Team contract I agree to become a KNEA Media Response Team writer for 2009-2010. I understand and support the goals and guidelines of the KNEA Media Response Team. I will work with KNEA Communications to write letters to the editor and engage in other media activity that helps promote public education. Signed,

Name:______________________________________________Date:________________

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