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A big welcome to all
network marketers in the world at OBTAINER WORLDWIDE - the first global network marketing magazine!
Why doesn‘t OBTAINER WORLDWIDE know anything about a “summer silly season”? Because on the other side of the world it‘s the middle of winter :-) In fact, however, this isn‘t the only reason why this edition is also full of exciting and informative reports from the colorful world of network marketing and direct distribution yet again. A further reason is that more and more MLM companies from all over the world are approaching our editorial team and asking us to report about their organization – a wish that we are pleased to fulfill insofar as they are serious companies with genuine success stories. Such as with the company in the cover story of this issue, the Middle East Division of the networking giant “Forever Living Products” – or in the case of the “Company of the Month,” which the editorial team awarded this time with a great majority to the American company “MonaVie,” whose distribution partners, after all is said an done, fill four of the places in the Top Ten Earners including the current No. 1. But what is the reason for the success of this company? It is the same reason that also account for the success of OBTAINER – and that is and will be decisive for your success. The “magic word” in this context is: added value! Here two things are concerned that are very similar only at first glance: These are “offering added value” and “using added value.” How is that to be understood? I want to clarify using an example. OBTAINER is regularly on the look-out for things we can offer our readers as “added value.” One of our most recent coups in this regard is our cooperation with myOn-ID, a “platform for marketing yourself” we report on in this issue. If you now test whether and how myON-ID can help you to build up your business more quickly and efficiently and to win new customers and distribution partners, you will save €15. That is the added value we offer here. What advantage do you have now if you DON‘T take up this offer? Right: none! You‘ll have “saved,” believe it or not, the total of €3 that you would have had to invest for the online service‘s three-month test, but in return you still don‘t know whether and how this tool would have helped you to achieve your goals. Let us transfer the whole thing again to your networking business. It is no use if you (or your company) are offering a promotion – as long as you (or your customers) don‘t take up this offer! If you receive “three months‘ supply for the price of two” of your company‘s nutrition supplement as an action offer, this is a real added value. If you don‘t order this offer, what have you gotten out of it? Nothing! And if you don‘t pass this offer on to your customers, what have you gotten out of it? Absolutely nothing! So you see: In order to suc-
ceed it isn‘t sufficient to offer added value – it also has to be taken up! But in order for this to happen the added value has to be recognized as such. In case of the nutrition supplement (“3 for the price of 2”) this is simple – in other cases it is significantly more difficult because it is less obvious and occasionally it is also dependent on your attitude (and an action triggered by it). What do I mean by that? Well, in the first place what concerns me here is the fact that through the statistical analysis of our Internet data and through personal discussions with distribution partners all over the world we have become aware that networkers, particularly in Europe and the USA, don‘t use OBTAINER as effectively and productively as they could – and as their colleagues in the Pacific Region, Asia, Arabia and Africa are already doing. It may be that this has to do with the lower purchasing power in these countries which compels the networkers there to approach their business in a somewhat more creative and unconventional manner. The networkers in the rich countries seem to be less aware of what a “treasure” OBTAINER with its online archive is laying at your feet. Sharp tongues maintain that the reason for this might be that poor people are generous and rich ones are, on the other hand, tightfisted – and that the latter will therefore only treat themselves to “Acrobat Reader.” The fact is, however, that there are free PDF programs you can download on the Internet so that this argument doesn‘t hold water. A fully-fledged PDF program is, however, a precondition for being able to make optimum use of OBTAINER. Namely with such a program you can take individual pages out of our publications and create your own new compilations – a possibility that is regularly used in poorer regions! Numerous top-class experts share their knowledge in every issue of OBTAINER… how do you use this opportunity? Networkers in Asia, Arabia and Africa use this offer regularly in order to produce inexpensive but nevertheless high-quality training material for their downlines… why don‘t you? The same is true of our personalized offprints, which you can order in the online shop of our Internet portal at www.obtainer-online. com/shop.php. Although the favorable price of €57 is “more expensive” in the poorer countries when viewed relatively, the sales of personalized offprints are greater there! How does that come about? It may have something to do with the fact that fewer people there have direct access to the Internet, which is why it is is more important to have something presentable “at hand.” But that is only part of the explanation. The real reasons are “pride” and “professionalism” - that has been the result of discussion that we have had with a large number of our customers. The people in these countries are very proud of their business and would love to present it professionally. Not only with the promotion material provided by their companies but also with promotion material from a “neutral authority,” as it were, which at the same time promotes the company, its products and also the independent distribution partners. The opportunity to produce this promotion material in very small print runs at incomparably favorable prices is then the icing on the cake that lets people use the added value offered by OBTAINER! And still more: Many people from these countries approach us and ask us to produce a special issue about “their” MLM company eventually so that they can utilize this opportunity. For a whole number of them this wish will be fulfilled in the coming months. So if your company isn‘t yet available in our online shop: Don‘t be afraid to put on a bit of pressure! Send us an e-mail and complain! Ask us when an offprint about your company will appear at long last. And until that happens: Stay strong! Yours, Tomas Klünner Editor-in-Chief
Page 8: Forever Living Products in Middle East
COPYRIGHT © 2009 BY OBTAINER MEDIA. All rights reserved. OBTAINER MEDIA IS PUBLISHED 12 TIMES A YEAR, MONTHLY, BY OBTAINER MEDIA, P.O. BOX 212880, DUBAI, V.A.E. MATERIAL IN THIS PUBLICATION MUST NOT BE STORED OR REPRODUCED IN ANY FORM WITHOUT WRITTEN PERMISSION. REQUESTS FOR PERMISSION SHOULD BE DIRECTED TO SERVICE@OBTAINER-MEDIA.COM. REPRINT REQUESTS SHOULD BE DIRECTED TO SERVICE@OBTAINER-MEDIA.COM. CONTACT INFO IF YOU ARE INTERESTED IN REACHING OUR ADVERTISEMENT DEPARTMENT, CONTACT US AT PR@OBTAINER-MEDIA.COM.
Text: Tomas Klünner
We are speaking, of course,
about “Forever Living Products”, the company which was founded
by Rex Maughan in Phoenix, Arizona, in 1978 and which first and foremost owes its success
to one plant: Aloe Vera! In July 2000, the main branch
for the Middle East region, which was registered in October 1999 in the
Free Trade Zone of Dubai Airport, started its work. Since then aloe vera has continued its triumphal march also in the Arab world. In the meantime the “family company” Forever Living has come to control 85% of the worldwide supply of aloe vera through its affiliate “Aloe of America” and uses the potential of this plant to fight what company founder Rex Maughan once called “the most widespread disease in the world”: an empty wallet.
top: FLP Middle East Annual Rally 09 Country Pride Award Winner - Kingdom of Saudi Arabia; right: The FLP-ME delegates who attended the International Super Rally 09 in Dallas, Texas; below: FLP-UAE delegates winning the Middle East Rally 09 Spirit Award
below (from the left): Eliser Salvador with his wife, Susan Oyemade and Mustafa Kassim with the DSEI Award “Best Direct Seller 2009”
In the struggle against this disease Eliser Salvador, 62, a native of the Philippines, is also standing “in the front line.” Fulltime as managing director of Forever Living Products in the Middle East – and on the side as a “distribution partner of Forever Living Products working part-time.” OBTAINER met the father of three, who is now also a grandfather of three, in Dubai for an interview which dealt not only with the company itself but also with the general living and working conditions of networkers in those countries where branches have been opened: Saudi Arabia, Kuwait, Qatar and the United Arab Emirates (UAE). Eliser Salvador became acquainted with FLP in 1997 and began, just as more and more people in the Arab World are doing today with his help, by working from home. “My motivation was to prepare financially for my old age,” he still remembers very well: “In the final analysis in this part of the world there are no pensions for employees since no contributions are deducted here for welfare insurance or pensions.” When Eliser
got to know “his” company, Forever Living was already in its 21st year of business and had a truly impressive success story behind it. It all began – or so the story goes at least – when Rex Maughan burned his hand at a barbecue. A friend advised him to treat the burn with freshly cut aloe vera – and the speed of the healing process gave Rex an idea: to improve the lives of other people with the aid of this plant, which is also called the “plant of life” – aloe vera. Rex Maughan began to sell the first aloe products from a modest office. Here he benefited from the fact that a few years earlier Bill Coats, a pharmacist from Texas, had succeeded in stabilizing the fresh gel from the leaves of the plant after harvesting using vitamins E and C at specific temperatures, thereby making it possible to store the valuable vital elements and nutrients for a longer period of time. A procedure such as this, which is in no way detrimental to the quality of the gel, had been sought without success for a long time. Since then the company “Aloe of America” has registered this stabiliza-
from the right: Managing Director Middle East Eliser Salvador with his wife and Susan Oyemade (in the middle), Diamond Manager Nigeria
tion procedure as a worldwide patent. Rex Maughan began at first with only a few core products. The range around Aloe Vera Gel Drink, Aloe Vera Jelly and Aloe Vera Lotion has been constantly extended. Today the company has over 190 different products ranging from drinks via nutrition supplements, skin care and household products to various beauty and wellness products which among other things help with weight control and fitness. All of these products are based on the gift of nature called “Aloe Vera barbadensis miller.” The plant belongs to the lily family, which has over 300 different species. But only one of these, specifically “barbadensis miller,” possesses this positive effect on the human skin and the whole human body. This is because of the combination of more than 270 different vital
elements, nutrients and minerals, trace elements, vitamins, enzymes, amino acids, fibers etc., which the plant has been shown to contain. The positive experiences, made all over the world in the course of the years by many million people who have consumed aloe products, formed the stable basis for the success of the company by mouth-to-mouth-propaganda. Enthusiastic consumers became enthusiastic consultants and a never-ending chain of satisfied recommenders led in 2008 to a worldwide turnover of more than $2.5 billion. More than $1 billion came from drinks based on aloe vera. In the Arab World too, these drinks are finding more and more enthusiastic buyers. The trend is moving steeply upwards – and this despite the current world economic crisis!
top: 3.platzierte im Bowling-Wettbewerb im Rahmen der Middle East Rally 2009 oben links: 2.-platzierte und darunter die Gewinner des Wettbewerbs
Those who look more closely at the history of the “miracle plant”, aloe vera, will very quickly realize why that is the case. Over the last 5,000 years aloe vera has always held an exceptional position among healing plants and herbs. The priests in Ancient Egypt called aloe vera the “plant of immortality.” According to historical sources, Cleopatra used the juice of the aloe in her daily skin and beauty regime and in one of his textbooks the famous Greek doctor Hippocrates describes the various healing properties of the plant. Alexander the Great too had his wounds treated using aloe vera during his campaigns of conquest and Marco Polo became acquainted with the plant in the “Middle Kingdom” and reported euphorically about its effects. It is no wonder, after all, that aloe vera is firmly anchored in Chinese culture and is a regular part of medical treatment there. The Chinese describe it as a “means of harmony” and consider it to be the plant with the greatest healing powers.
Christopher Columbus brought aloe vera with him as a “healer in the jar“ against hunger and disease on his flagship “Santa Maria.” Although he discovered America in the course of his travels in at least one case he was unable to offer the Mayas and the Indians something they did not know about – they had long been aware of the powerful healing effects of this desert plant and aloe leaves fermented in glowing ashes were a standard element of their diet. Also in “Ayurveda,” the well-known Indian traditional medicine, aloe vera is soundly anchored as the “source of youth”. Things are similar in Japan. For the Japanese aloe vera is a “royal plant.” It is eaten, drunk and applied externally. The enthusiasm of the Japanese for aloe products is so great that the Japanese market has become the country with the highest turnover among all 137 countries where FLP is active.
Middle East Top 10 Distributors 2008-2009
The positive effects that the consumption of aloe vera products have on the human organism were also undoubtedly decisive for the success of Forever Living Products in the countries of the “Gulf Cooperation Council” (GCC), to which Kuwait, Bahrain, Saudi-Arabia, Qatar, the UAE and Oman belong. “After all in these countries there is only basic provision of medical services, which primarily covers accidents and very serious illnesses,” explains Eliser Salvador in his interview with OBTAINER: “Complaints such as arthritis, joint pains, skin problems and such like are not covered as a rule and only very few people have additional private insurance. Most people have to pay for every visit to the doctor themselves. So if somebody takes our products and if as a result their complaints are reduced, they save an awful lot of money on doctor‘s fees and medicines.” In addition, there are many other aspects which differentiate “networking” in the GCC countries from the business that Europeans and Americans think about when they hear the term “network marketing”. Among other things this is because the natives of the Gulf States hardly ever work as consultants, but at best appear as customers. There are several reasons for this. On the one hand, as a result of their oil wealth they do not need to do so, and on the other, religious convictions play a role. Here, however, it is important to know that the natives in these countries make up only a small fraction of the population. So , for example, 90% of the residents of Dubai do not come from the UAE. Whether they are taxi drivers, construction workers, domestic servants or hotel workers –
they all come from India, Pakistan, Nepal, the Philippines and other countries. These people make up the majority of the population in the Gulf Region – and these people love network marketing. As “normal employees” they earn $150 to $300 a month. In this situation those who earn an extra $200 through network marketing have already almost doubled their lifestyle. And so in the countries of this region you always come across surprising images again and again. The Nepalese security man, who in the evening sits in the park with his notebook and goes surfing, is among them. In fact he is at the bottom of the social scale – but thanks to network marketing he can afford a lifestyle that you could truly envy him for. Because with an extra income of between $200 and $400 a month many people here are very happy. And these incomes are predominantly based on real product sales! This too is another great difference from America and Europe where MLM is now almost only marketed as a “business opportunity.” And the “how” of the marketing also differs considerably from the way it is usually done in Western countries. In the USA and Europe business presentations usually take place in hotels or consultants invite interested parties into their own homes. In contrast to this, in the Gulf Region the presentations – and also the sale of products – take place in most cases in the offices of the networking companies. For this reason FLP Middle East has even gone so far as to install a “living room” directly in the main branch office in Dubai – with a television, a stereo system, armchairs and a sofa. Here people meet, talk, drink and hold presentations “directly on the spot.” During this consultants and customers are taken care of by the “domestic servants” obligatory in the area, who serve drinks such as coffee or aloe vera juice. So what is prescribed in China happens of its own accord in the UAE. For this reason the products here are not dispatched as a rule; instead the consultants come into the office, collect the products there and pay cash or by credit card. The same is true of many customers. Sometimes, however, leaders purchase larger quantities of products and organize their own meetings where the consultants can buy the products.
However, the company offices are the heart of network marketing in the Arab countries. One advantage of this approach is that from 20 to 30 of the month the consultants can find out
“In the near future MLM will experience explosive growth,” declares Eliser Salvador with conviction: “The factor that will cause this business explosion is the professionalization of our industry. Once people understand that this is a career that can be developed and not a gamble where you get rich overnight, this business will become one of the great forces in this market. Experts predict that wellness will be the next trillion-dollar business – and the best area to be involved in is no longer production but distribution. We are independent distribution traders – so we find ourselves on the right road, both regionally and globally.” Here Eliser Salvador sees the role of his company as providing people with the infrastructure they can work with and in addition supporting the legitimization of the industry in this part of the world. In this respect some things have improved in recent years. For example, in the past networking contracts were regularly not recognized by courts in Dubai. For reasons of legal certainty most of the consultants therefore had to make their contracts in their home countries. Whether it was a result of the influence of the “Direct Selling Educational Institute” (DSEI) that this practice was changed a short time ago is something that nobody can say with any certainty. What is certain, however, is that those responsible have recognized that, particularly for people with low incomes, network marketing is a worth-
by computer log-in how many points they still need to achieve their qualification or to move on to the next step of the career plan. So, for example, people who see that they only need a few more points can buy the appropriate quantity of products immediately just to be “on the safe side.” Through the network of branches Eliser Salvador has established a comprehensive support system through which the consultants in the GCC states are trained and coached. “Here we offer both product training and success training,” explains the manager: “We assume that new distribution partners will participate in the basic training programs as soon as they have qualified as distribution partners in our system. In addition, we also have Webinar, which comes direct from our company headquarters in Arizona.” At least three times a year, Eliser Salvador organizes regional conventions together with his team in each country of the GCC, the main event being the “Annual Rally” during the month of May with Rex Maughan himself coming to be with the distributors of the Middle East. This event is part of the worldwide FLP Rally Concept, which this year reached its highpoint in August with the „International Super Rally“ in Dallas, Texas.
Dubai, The Palm
while alternative which should not be hindered without reason. The fact that FLP Middle East was a founding member of the DSEI will only be mentioned here in passing. In any case, as a result of this change in the official attitude the opportunities for networkers in the region have improved significantly. So we can expect that in future more and more people will achieve similar successes to those already achieved by Gloria Rosete, who received the Best Direct Seller Award at the Direct Selling Festival in April of this year. At the moment Gloria is still a Sapphire Manager in our system,” reports Eliser Salvador, who is very pleased that Gloria is on the verge of becoming a Diamond Sapphire: “For this she now only needs another two distribution lines – and that is something she will
certainly have built up in the foreseeable future.” Gloria‘s success is reminiscent of that of Salsabila al-Harbi, called Sally by her friends, as reported in OBTAINER No. 07/09. Despite all obstacles Sally has built up a large organization for FLP in Saudi Arabia. In both cases we are talking about impressive achievements, which are all the more astonishing as they were accomplished by women in male-dominated Arabia. Eliser Salvador is certain that this shows that everywhere in the world and for people of either sex the right attitude is the central element of success: “You have to clearly define the reasons why you want to do business with us. We are on the look-out for people who are looking for a change in their lives, people who have great dreams for themselves and their families. You have to be free of preconceptions and ready for changes.”
If these conditions are fulfilled, the marketing plan of FLP provides all the prerequisites for achieving the goals set. “The remuneration schedule of Forever Living Products is the same worldwide and is protected for the company by copyright. No other company can adapt our marketing plan, which because of its special characteristics is very fair and accommodating for our distribution partners,” explains Eliser: “Essentially it offers four sources of income: profits on turnover, personal bonuses for business activity, bonuses for group volume and residual income, also called Gem Bonuses. In addition there are other performance incentives such as the free-travel program, the car plan and profit sharing. It is also important for many partners that the business can also be inherited so that the family is safeguarded in case the partner dies.”
Actually there is hardly a more interesting region for building up an international network marketing business than Dubai and the GCC states. Here there is a huge human potential made up of people from all over the world who are interested in health and financial success. Forever Living Products‘ health and beauty products based on aloe vera offer the greatest opportunities for making the best possible use of this constellation. “Our products are so effective that we are always making jokes about how they sell themselves,” declares Eliser Salvador with a happy smile: “The fact is, however, that people first have to be made aware of our products – namely through personal discussions.” This is a task that more people take up month after month in the countries he looks after so that the “healer in the jar” is conquering the Arab World slowly - but surely.
OBTAINER: What was your job before you started with MLM? For more than 30 years I worked in the printing industry. Then I did a course to qualify as a photofinishing engineer where upon I worked in advertising and portrait photography. OBTAINER: What experiences have you gathered in the network marketing industry? My positive experience is that most of the products sold in this business are of high quality. The negative experiences are related to the fact that some people have already had negative experiences with this industry and these are reflected when you approach them. The most negative thing, however, are the people from other companies who attempt to recruit our downlines for their company. OBTAINER: What characterizes your current company and why does it suit you? Our company is known for its products and for its global presence on the market. It suits me personally because I‘m not only in the business to make money but also to grow professionally and to teach others to do the same. OBTAINER: What characterizes your work as a sponsor? The things that differentiate an average distribution
partner from a successful one in this industry are social competence and the ability to train and lead others. In this respect I hope and think that my downline is happy with me. OBTAINER: Do you work with online presentations? We wanted to do something like that but the telephone providers in this part of the world do not have the necessary infrastructure. If you make use of their services, it costs a fortune. In our branch offices we can, however, use Webinar and online presentations offline. OBTAINER: Do you hold telephone conferences? Please explain why or why not. No, not many people in this part of the world use things like that. We work primarily on a personal level, in other words through direct person-toperson discussions. OBTAINER: How do you explain the advantages of your business opportunity to a “lay person”? The advantage is that you can do this work part-time or full-time and that the infrastructure is already in place on the spot. All that you have to do in order to achieve success is to use it. OBTAINER: What is your inner motivation? To become and remain healthy and to have the opportunity to help my fellow human beings to do the same while I am doing so.
OBTAINER: If somebody would like to earn about $500, what must they do to get it? I speak realistically based on my experiences. There are two ways of succeeding in earning this sum: Either you sell a specified volume of products. I have, for example, a downline who earns $1,000 month only through sales. Or you train, shall we say, 12 people to sell a specific volume of products – and you will also achieve this income. OBTAINER: What further possibilities do you use other than a list of names or classified ads? Primarily mouth-tomouth propaganda. Meetings are in my opinion the best approach based on the premise that a stranger is only a friend you have not met yet. OBTAINER: Are you married? Do you have any children? Yes, my wife and I have now been married for 40 years. I have three children who are now all working and I now also have three grandchildren. OBTAINER: What are your hobbies? What do you do in your leisure time? Swimming, playing the guitar, reading
books and fishing, particularly fishing with a harpoon. OBTAINER: What car do you drive and what would be your dream car? At the moment I have a Volkswagen “New Beetle” and I have my sights on XC60 Volvo. OBTAINER: If you had three wishes what would you want? I would like to retire to my beach house surrounded by my grandchildren and at the same time I would like to be in a position to run my business as a distribution partner fulltime from there, to go swimming or fishing on the weekend and to enjoy a long walk without a cellphone. OBTAINER: Have you got a book you would like to recommend to our readers? To be successful in business you should read “The Greatest Salesman In The World” by Og Mandino, “Think & Grow Rich“ by Napoleon Hill, as well as using materials for developing your personality such as the DVDs and CDs of Jim Rohn and Zig Ziglar. OBTAINER: Which countries of the world have you already been to and where would you like to travel? Thanks to FLP I have already been in a large number of countries in the
world. I could not list them all at the moment but I can say that I have already traveled the world. OBTAINER: Is there somebody you admire? I admire our president and managing director, Rex Maughan, because he believed in me. OBTAINER: How and where can our readers contact you? By cellphone at +97 150 6581910 or by e-mail to email@example.com OBTAINER: Thank you for this interview, Mr. Salvador.
WellStar Launches a Massive Bonus Program
unctually for the launch of the Webstar Community WellStar announced drastic commission increases for its
pany. This allows us to increase the incomes of our partners from effectively 50% at the moment to effectively more than 50% of the turnover on which commission is payable! “WellStar Partners now earn follow-up
tion in all turnover contains a special bonus program! “According to their level WellStar TOP Leaders will receive between €100,000 and €1,000,000 as a one-off special commission for reaching the prescribed TOP levels. For this there is time until December 2010 – for highly active networkers a period in which everything is possible. “Our goal was and is to create the perfect plan which will enable all active partners to achieve high and secure top incomes. With this update we have come very close to our goal and are setting new standards. The plan update applies from September 1st and is valid for the whole of Europe!”
partners. Christian Wiesner, CEO von
“Through the introduction of the slim and speedy e-network system we have grown in the last 18 months all over Europe by several 100% and have recruited neqrly 200,000 users for Webstar. Now we are launching the Webstar Community, which will multiply this fantastic potential turnover still more so that in 2010 we reckon with a million Webstar
commissions of up to 64% on 10 active levels and receive up to 15% extra on the Europe-wide turnover in the leader pools. Especially for the first leader stages we have increased the commissions in the pool by 50% and we have simplified the monthly qualifications further. We are expecting a drastic increase in the income of our active partners! “For TOP Leaders a highly lucrative
“Through Webstar we are now working significantly more efficiently as a com-
founder pool program has been created which in addition to a lifelong participa-
a proven opportunity
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PM-International Now Official Sponsor of the German National Ski Team
nization was officially a done deal. As a result, PM International with their nutritional supplement series, FitLine, are now the official sponsors of the German national ski team. The quality of the premium products and the findings resulting from studies of FitLine have, in the past years, lead to numerous close partnerships and cooperations with many elite athletes from across the entire world. More than 250 top athletes, from over 10 nations and over 50 sports disciplines use PM Internationals FitLine products to increase their personal performance.
ince the 23rd of July 2009, the cooperative partnership between the PM International AG and the German ski orga-
for preventative doping research by the German Sports University in Cologne. These were all arguments that convinced the DSV (German ski organization) of the benefits of a close and longterm partnership with the company from Speyer.
Behind all FitLine products are proven scientific findings, an uncompromising claim to quality and purity as well as the assurance of an optimal selection, preparation and bioavailability of ingredients in all FitLine products. These high standards ensure the production of FitLine products is carried out according to the strict GMP standards of the pharmaceutical industry. The standards are also ensured by the regular independent control of products by the center
Your Concept for Success!
We offer your two product concepts which have been used by our customers with great success month by month. Satisfied customers who have experienced results are the basis of your sales success! Use our concepts for success too!
Through NTC® (the Nutrient Transport Concept) the FitLine Cell Energy-Set delivers nutrients to the exact place they take effect, namely our billions of cells so achieving better bioavailability. Beyond this, the Cell Energy-Set provides the nutrients exactly when the body needs them (morning and evening) thanks to the modular product concept.
XXS Weight Management
Along with the FitLine products in the XXS Set, a detailed online support program, the “XXS Coach” is also available to you, and a DVD with guidelines on exercise (your personal FitLine XXS trainer) and also a 40 page brochure with numerous diet tips and recipes. To keep check on your dimensions, a measuring tape is also included. It has never been easier to lose weight.
Interested? Please visit our Website www.fitline.com for further information about the products or www.pm-international.com for more about PM-International and the business idea. I would also be happy to take time to talk to you in person - do make an apppointment. A brand of PM-International AG
Contact: Patrick Bacher Sales Director Germany An der Hofweide 17 67346 Speyer, Germany Tel: + 49 6232 296 - 306 firstname.lastname@example.org www.pm-international.com
Personnel Changes in the Board of Directors and the Supervisory Board of Nova Nutria
here are some changes in the board of directors and the supervisory board of Nova Nutria International AG.
of business and the future positioning of the company. Mrs. Manzano Vela will continue her links with the company and she is convinced that Nova Nutria will master all future challenges. At the same time she expresses her thanks to all the distribution partners of Nova Nutria, who form the real basis of the company‘s success. Until further notice board member Dragan Manzano Vela will take on responsibility for these board portfolios. The Chairman of the Supervisory Board, Juan Félix Manzano Vela, has also resigned from his position with immediate effect for the reasons gi-
ven above. The election of his successor is planned to take place when the new supervisory board has been elected at the General Meeting of the company. This information is available at the website of the Deutsche Gesellschaft für Ad-hocPublizität (http://www.dgap.de). More precise details are unavailable. But since Dragan Manzano is taking over the areas of responsibility of his wife, we can assume that the differences of opinion have certainly also been discussed in private. We have, of course, asked the company for more information and we will keep you informed of further developments.
The Chairwoman of the Board, Rosa Maria Manzano Vela, and the Chairman of the Supervisory Board, Juan Félix Manzano Vela, have resigned from their positions with immediate effect. Rosa Maria Manzano Vela, who was responsible for finance and personnel, founded the company in 2002 together with her husband. She has resigned form the board partly because of differences of opinion about certain aspects
Helmut Spikker Is Back
Helmut Spikker (middle) with his team of experts: Ex “LR” Managing Director of Operations Rainer Zumholte, Detlev Spikker (ex “LR” Head of Organization and Technology), Friedrich Gerdtoberens (ex “LR” Managing Director of Finance) and Thorsten Nigge (ex “LR” Marketing Consultant)
in the Spikker team are Thorsten Nigge, ex- “LR” Marketing Consultant, Detlev Spikker, ex “LR” Head of Organization and Technology, Friedrich Gerdtoberens, ex “LR”Managing Director of Finance and Rainer Zumholte, ex “LR” Managing Director of Operations. This team has lead LR International to become leaders within the European market. The full time professionals want to, this time, lead the networking industry to never before seen profit zones: With products that require no farther explanation. If this statement is made true, a long cherished dream for many networkers will also have come true: products, that will sell like hot cakes.
hlen (Germany) has every reason to be pleased. As it is exactly here that Helmut Spikker – former co-founder
The visionary is back and with his new company wants to go way beyond the success he achieved with LR International. Lets hear from Helmut Spikker himself: “The entire capital expenditure amounts to hundreds of millions of Euro. We are building a global company that will truly break the current network marketing mold. He will create many new jobs in the Spikker center, located in Ahlen, and through his investment will also facilitate economic recovery. If he achieves this, he will be a hero and deserves to be celebrated as such. Thanks to people like Spikker, network marketing will be the business of the future. Also present
Spikker – known as a man of his word. Therefore this mega success shouldn‘t be put passed him. The OBTAINER editorial team promptly received an invitation to go on site to help us make our own impression. We will gladly take him up on this offer and since Helmut Spikker plans to provide innumerable numbers of people with tremendous future prospects, people ought to wish him the greatest possible success. The success the networks are wishing the company‘s founder Helmut Spikker, ultimately wants to be realized by themselves also. The OBTAINER team wishes him in any case every success and our readers can be assured that we will from now on “copy from” Ahlen and keep you up to date.
of the “LR” company from Ahlen – wants to go about setting another “global network marketing milestone”. The seeds for this have finally been sown. He will focus initially on a newly acquired piece of land and on this construct his distribution center. His specially designed machinery, packaging, shipping and call and service center are to be housed here. 30,000 meters squared on an expansive 16 hectares (160,000 square meters), 20 million initial investment, to commence September – these are the bare facts with which Spikker will show how good he is.
Reliv Int. Launch New Cosmetics Line
range of skincare products for women, men and the entire family. The range is now available the world over. All relivables products contain the RA7 complex, an assortment of antioxidants, anti-inflammatory ingredients and various anti-aging ingredients: Soya, Omega 3 fatty acids, CoQ10, alpha lipoic acid, green tea, pycnogenol and vitamin A. Voilà, what more could pampered skin ask for? By the end of the year Reliv wants to expand its exquisite relivables cosmetic line and by doing so will extend the range of healthy and beneficial
ast Monday the Missouri based firm, “Reliv International”, launched a new cosmetics line. “Relivables” is a
product alternatives available within the cosmetic industry. By the way: Distribution partners from German speaking areas also have the opportunity to win a trip to the Christmas markets in Frankfurt with the new product range. Even if the temperatures aren‘t quite right to raise the festive mood, success hungry distributors won‘t miss out on this double chance: Firstly, to generate a lucrative income from the new cosmetic series and secondly, to win a trip to the Christmas markets in Frankfurt. On the face of it, it would appear that not only do Reliv know their stuff when it comes to skin care, they also know the ropes when it comes to distributor relations.
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Amway: Direct Selling Saves Jobs
the same debacle. He, however, admitted that they have experienced a slowdown in retail but stressed this is not enough to pull the company`s growth to a negative. “Our business is up this year to mid-single digit growth from double-digit growths in the past years,“ Van Andel said. Although 72-rated economists in the US are saying that the economic recession is on its way out, Van Andel noted that this Steve Van Andel global crisis is a little bit different than the last one that hit Asia stressing that several firms have closed shops and laid off workers causing in a deeper change in business fundamentals. tentials. Asia, which now accounts for two-thirds of its total business, is one of its major targeted markets. It has existing manufacturing facilities in China, Thailand, Vietnam and Korea. “Asia now accounts for two-thirds of our total business. So, we are spending a lot of our time in Asia,” said Van Andel even as he noted how the company has changed over the past 50 years. From a single North American market, Amway has expanded geographically reaching now to over 80 countries and territories, where over 80 percent of their business come from. “Our priority now is to move in to markets that we are in and try to figure out how to expand, how to go there and be more effective,” he said. To complement its business direction, the company is marketing certain product categories in some targeted markets. From a single cleaning product company that his late father Jay Van Andel and business partner Rich Devos started 50 years ago, Amway has now shifted to over 80 percent health and beauty product company and the rest are cleaning products. “So during this time of crisis, we attract people who are inspired to make good money,“ Van Andel said. Amway operates in 80 countries and territories employing over 13,000 people. In addition, Amway distributors are part “The global economic recession has brought the company tremendous advantages,” Van Andel said. Van Andel noted that while retail sales are falling off generally because people are holding off, Amway`s business model has saved them from experiencing of a sales force of more than 3 million business owners around the world distributing over 450 unique products in the areas of nutrition, wellness, beauty and home. To sustain this growth, the company is putting focus on its existing markets by enhancing their po-
“But there is always reason to be optimist,“ he said noting that things are looking up a little bit with a few good news like improving automotive sales, the optimism is catching up. For Amway, Van Andel attributed the company`s resiliency to its direct selling business model. “The direct selling business model offers great opportunities for some people to join them and earn extra money to tie them over the crisis period,” Van Andel said. “Our advantage is the opportunity to make some people earn money.”
Corp., the world`s leading direct selling company for the past 50 years,
is charting another milestone to perpetuate its global reach under a business model that sustained its continued growth even in the worst of times when retail sales are falling to unprecedented levels. Steve Van Andel, Amway chairman, told Philippine journalists invited as part of the company`s 50th celebration that the company`s direction is to put more focus in its existing markets, particularly Asia, which now accounts for two-thirds of its total business and the strengthening of its new and innovative products.
n September, Inc. Magazine will publish the latest edition of its renowned special issue. The annual edition lists the companies which recorded the strongest growth. This year, the 500 US companies which generated the greatest company growth within the period of 2005 to 2009 will be listed. A great reason for MonaVie to let corks pop
from the USA to New Zealand and from Singapore to Israel: MonaVie is number one among food and beverage companies and is the third strongest company as per sales figures. In the overall ranking, the MonaVie networkers achieved the 18th spot, an excellent position. As a result, MonaVie now ranks among companies like Microsoft, Timberland, Intuit, Jamba Juice,
Oracle and Under Armour which, in the past, have also been listed in Inc. Magazines top 500 list. It was only 5 years ago that Henry Larsen, Randy Larsen and MonaVie founder, Dallin A. Larsen, sat around the kitchen table dreaming of a global company and of wealth and abundance. The OBTAINER would like to congratulate the networkers and wish them fulfillment of their dreams.
by Inc. Magazine, has once again announced good news: John Doughty is being appointed Managing Director of MonaVie Europe. With this appointment MonaVie is hiring hiring an experienced and successful “captain” for the European market. John Doughty brings more than 20 years of experience in direct distribution both as an executive and also in management. Among other things he was a member of the management team of betterware, one of the
onaVie, which has just been listed with an excellent position among the best companies
largest direct distribution companies in England and is Director of the “Direct Selling Association.” All the companies in which John Doughty has worked so far have been led extremely successfully by by him to the top of the European market. That is what MonaVie is counting on with this man: The company also wants in the shortest time possible to get in on the act in direct distribution in Europe right at the top. Already in September John Doughty will be bringing MonaVie onto the market in the United Kingdom and Poland. Doug Allen, Vice-President of the International Development Department at MonaVie can pat himself on the shoulder for being able to win someone of the caliber of Doughty for MonaVie‘s expansion on the European market. And John Doughty says that for him it is a wonderful task to head MonaVie in EuJohn Doughty
rope than that now “exciting times for MonaVie” are dawning. For him this is just the right time to become “a part of MonaVie.” And there is another piece of news about personnel from MonaVie: Dr. Stephen T. Talcott is joining the MonaVie‘s Scientific Advisory Board (MSAB) with immediate effect. Dr. Talcott is Associate Professor of Food Chemistry at the Texas A&M University. Previously he taught at the University of Florida. He did his doctorate in food science at the University of Arkansas. He is one of the leading experts on the açai berry and since 2002 he has made a notable contribution to the spreading of knowledge about the chemical effects and health advantages of the açai berry and to marketing it. Dr. Talcott was impressed by the quality of the research and development and the efforts being made in product development that are being carried out in the background by MonaVie. For this reason he will presumably feel as comfortable at MonaVie as the proverbial fish in water.
Synergy With Sea Power – Mega-Merger in Network Marketing
also a whole armada of distribution partners is enthusiastic. Because Synergy Worldwide and OceanGrown™ International (OGI) now belong together. On August 13th both networking companies announced that Synergy International is taking over OGI. It is intended to complete the merger of the two companies within 30 days. For the distribution partners of both companies this is an enormous gain. OGI will continue to attend to “the good things from the sea” and at the same time – at one blow – it will be represented in many international markets. At OGI people are ex-
ot only are Dan Norman, company manager of Synergy, and Kerry Brown, boss of OGI, pleased, but
tremely thrilled that they can now continue to carry out and build up business their very own business but that at the same time they will experience an huge growth of tools and resources. And for expanding Synergy Worldwide OGI‘s thousands of distribution partners mean a new and additional reinforcement of the distribution structure. Synergy in action, so to say. As the name suggests. Something that will prove significant for Synergy in this merger is the fact that the Asian market in general has a strong demand for nutrition supplements from the sea and that OGI will therefore open up the road to Asia for all Synergy products. In return OGI‘s distribution partners will now reach
further international markets that Synergy has already captured. Dan Norman of Synergy gets to the point: “Synergy knows the power of a good partnership since we have experienced an enormous boost as a result of our link-up with Nature‘s Sunshine. OceanGrown products have held their ground on the market with a scientific reputation and innovative branded products. In the name of the whole Synergy team we welcome OGI‘s distribution partners and are pleased that we can avail ourselves of a powerful opportunity together.” The first international market for OceanGrown products that Synergy wants to focus on will be the Philippines.
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Founder of the functional drink `Mangostan Gold` on Fliege.TV
Both ex coca-cola managers recipe for successful, quick and sustainable growth is the innovative product MangostanGold. It contains antioxidant ingredients from various fruits; from the mangostan to the acerola cherry and from the nopal cactus to the logan fruit. In addition, the product meets the current trends of the time: health, wellness, prevention as well as anti-aging and pro-aging. Those who are interested in the origin and the vision of the `Mangostan Gold` product, can get informed in the next broadcast of Fliege.TV.
erlin, August 2009: Jürgen Fliege, talk show host and television minister, interviews the founder and president of Mangostan Gold on the show “Mangostan – two young entrepreneurs on the
The Mangostan Gold® AG is a Europe-wide direct marketing company, which is listed on the Frankfurt stock exchange. Mangostan-Gold® is committed to the theme of functional drinks & dietary supplements with the basis of the mangostan fruit and the goji berry. Mangostan-Gold® is an innovative liquid dietary supplement. It is also the first product worldwide to not only harness the power of the mangostan fruit with valuable Xanthonen (secondary plant substance), but in addition also manage to combine the attractive forces of six worlds in one. Due to its ingredients, it is a functional drink, which is suited to the contemporary and promising future trends of anti-aging, healthy lifestyle, wellness, beauty, life quality, health care and pro-aging. Mangostan`s Gold website: http://www.MangostanGold-AG.com or www.Mangostan-Gold.com
road to success”. The interview informs viewers about the high-growth start up company in direct marketing of reference programs, that exclusively produce a functional drink with the mangostan fruit, as well as the idea that is behind the concept. Norman Thier and Ulrich Jannert, both founders and presidents of Mangostan Gold, have built up the entire company following a self-developed concept without any borrowed capital or bank loans. “Everything is 100% self-made, nothing was given to us – neither by the public authorities nor by banks. There were so many hurdles and restraints in the way, that borrowing was impossible”, states Jannert &
CARAT Design-Jeans Writes Out First Check
lready, after just a few months of turnover, the first CARAT partner can look forward to a 4 digit
with all of their questions. Gennaro De Angelis is, in all respects, a sporting partner and the company‘s board of management is extremely pleased to have him on board. Ms. Manuela Hagendorn is also part of the team and is responsible for the smooth operation of organizational, commercial as well as accounting matters. Even this part of the business has to be tackled professionally from the onset. On account of Ms. Hagendorn‘s long experience in this industry, she is a valuable and indispensable support. The steady growth of new partners and City-Centers in some regions
tics and a continuous supply, thereoffering CARAT customers the best opportunities in accessing the coveted CARAT Design Jeans. In areas with a less dense City Center network CARAT provides their partners with an intelligent and efficient system to, nevertheless, get the CARAT jeans cheap. For a shipping cost of just 4 Euro, all partners can have 20 pairs of jeans sent to them or for 5 Euro get 45 pairs sent. There are no long waiting periods, therefore CARAT Design Jeans is easier on the nerves and the gas budget of their partners.
check – this shows that CARAT‘s compensation plan works and that CARAT Design Jean‘s business partners are able to build up their business and achieve a speedy income – states the young company in a press release. It also states that: Since August 1st, Mr. Gennaro De Angelis, has had particular responsibility for the care and support of the City-Center and Business-Center in Viernheim. Business partners therefore receive quick, and personal support
Mannatech Set to Significantly Expand Global Footprint by Adding Presence in Four Additional European Countries
and increasing our global footprint in the months and years to come.“ Among the products scheduled to be available for purchase this September are the company`s Advanced Ambrotose ® capsules and powder, Ambrotose AO® capsules, multivitamin/mineral supplement PhytoMatrix ® caplets, PLUS (TM) tablets and OsoLean (TM) fat loss powder. Mannatech`s cutting-edge, proprietary products are based on the foundation of nutritional science and development standards to deliver the highest quality available. The company has distinguished itself in the emerging glyconutrition market through the development of Ambrotose ® complex, the technology for which it holds more than 43 patents in 30 countries. Glyconutrients are a blend of plant polysaccharides which are believed to represent a new category of untapped vital nutrients for optimal health.
growth is a result of our eager independent sales Associates who seek wellness, purpose, financial freedom and the chance to impact the lives of oth-
fitness, and skin care solutions, announced its products are expected to be available in Austria, the Netherlands, Norway and Sweden in September 2009. Currently in Europe, Mannatech products are available in Denmark, Germany and the U.K. This expanded European presence will allow Mannatech to offer its proprietary, patented products to consumers while extending its unique business opportunity to roughly 193 million people. The combined direct selling industry volume of these additional regions is (EURO)5.76 billion as of December 2008 (see also Mannatech, Incorporated).
ers,“ said Colin Jones, general manannatech, Incorpoager of Mannatech Europe. „Leading these efforts and seeing our expansion to 37 million people through the combined populations of these four additional markets come to fruition is a privilege.“ Wayne Badovinus, president and CEO of Mannatech, added, „Mannatech is devoted to impacting quality of life around the world through our integrated wellness products and business-building opportunities. It is very rewarding to be able to extend our presence in four additional countries and offer opportunities in an area primed for direct selling growth, especially during these uncertain economic times. We look forward to additional growth rated, a leading global pioneer and developer of health, weight and
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Nu Skin Enterprises Reports Second-Quarter 2009 Results
Strong Performance Leads Company to Raise Annual Guidance
tem. Additionally, our business transformation efforts, most recently in Japan, have helped us track ahead of our operating margin targets.“ Regional Results North Asia: Second-quarter revenue in North Asia was $146.7 million, compared to $151.0 million for the same period in 2008. North Asia‘s results were negatively impacted apprior-year period. Foreign currency fluctuations negatively impacted revenue by 3 percent. Local-currency revenue in Mainland China improved 6 percent over the same quarter in 2008. Taiwan local currency revenue increased 1 percent, and Hong Kong local-currency revenue was down 18 percent, reflecting significant sales in the prior year at a regional distributor convention held in Hong Kong. The executive distributor count in the region declined 5 percent, while the number of active distributors was down 21 percent compared to the prior-year, primarily a reflection of the on-going transition in the company`s business model in China. Europe: Revenue from Europe was $32.2 million, a 6 percent improvement over the prior-year period, with solid growth in each region within Europe. Results in the region were Americas: Revenue in the Americas improved 9 percent to $62.2 million, compared to $57.3 million in the prior-year period. The United States posted a 5 percent revenue increase „We`re very pleased with the direction of our business and the progress we are making towards achieving our annual goals,“ said Truman Hunt, president and chief executive officer. „We continue to generate healthy results in a difficult economic environment. „Our growth is a result of continued strength in the skin care category, with sales up 14 percent, driven by strong sales of our Galvanic Spa SysGreater China: Second-quarter revenue in Greater China was $52.8 million, compared to $55.8 million in the during the quarter, while Canada and Latin America local-currency revenue grew by 69 percent and 30 percent, respectively. The number of executive distributors in the region improved 9 percent while the number of active distributors decreased 2 percent compared to the prior year. South Asia/Pacific: Revenue in South Asia/Pacific was $28.7 million, an improvement of 5 percent compared to the prior year. Sales in the quarter were negatively impacted 11 percent by currency fluctuations. The region`s second-quarter executive count improved 17 percent while the active distributor count increased 5 percent compared to the same period in 2008. negatively impacted approximately 16 percent by foreign currency fluctuations. Executive and active distributor counts in Europe increased 20 percent and 25 percent, respectively, compared to the prior-year period.
proximately 1 percent by foreign curu Skin Enterprises, Inc. (NYSE: NUS) today announced record second-quarter revenue of rency fluctuations, due to a 26 percent weakening of the Korean Won compared to the prior year. Japan recorded a local-currency revenue decline of 6 percent while South Korea local-currency revenue improved 11 percent. The number of executive distributors in the region was down 3 percent while the number of active distributors declined 2 percent.
$322.6 million, up slightly from $321.7 million reported in the prior year, but up 4 percent on a constant-currency basis. Earnings per share for the quarter were $0.35, a 9 percent improvement over the same quarter of 2008. Earnings per share, excluding restructuring charges in the current quarter, were $0.36, a 13 percent improvement over the prior-year period. Operating income improved 19 percent.
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Operational Performance The company`s gross margin during the quarter was 81.2 percent, a 40-basis-point decline compared to the prior-year period, due primarily to foreign currency fluctuations and shifting product mix. Selling expenses, as a percent of revenue, were 41.7 percent in the second quarter, an 80-basis-point improvement due to distributor compensation plan modifications aimed at rewarding productivity. General and administrative expenses improved to $91.3 million, or 28.3 percent of revenue, compared to $96.5 million, or 30.0 percent of revenue in the prior-year period. Prioryear results included expenses associated with conventions in Japan and Hong Kong. The company incurred restructuring charges of $1.6 million during the quarter related to the continued restructuring of Japan. The company`s income tax rate for the quarter was 37.4 percent. The company`s cash position at the end of the quarter was $125.3 million. Dividend payments during the quarter were $7.2 million. The company repurchased $3.9 million of its outstanding shares during the quarter. Outlook „Our strong first-half performance keeps us on course to achieve another year of record results,“ said Hunt. „We look forward to the next phase of our ageLOC launch in October when we will introduce a highly innovative anti-aging skin care system. ageLOC represents our proprietary approach to attacking the sources of aging, as opposed to just the signs and symp-
toms. We believe these ageLOC developments represent our most significant product innovation in our 25-year history. „As we continue to export successful and proven sales programs throughout our markets, we expect to sustain increases in distributor productivity. For example, we introduced a new feature to our distributor compensation model called the `Wealth Maximizer` in the United States and Europe last year with excellent results. In the second quarter, we launched this compensation feature in Japan and Southeast Asia with encouraging early indicators. „We are generating improved profitability from our concerted efforts to operate the business more efficiently around the world. We are particularly encouraged by the restructuring work in Japan and anticipate continued improvement going forward,“ concluded Hunt. „Based on the strength of our business, we are increasing our 2009 guidance,“ said Ritch Wood, chief financial officer. We are increasing our revenue guidance to $1.26 to $1.27 billion, anticipating a negative impact from foreign currency fluctuations of 3 to 5 percent for the year. We are increasing our earnings guidance to $1.09 to $1.14 or $1.23 to $1.28 excluding an estimated $0.14 restructuring charge. We expect third-quarter revenue of $312 to $317 million which anticipates a negative currency impact of 1 to 3 percent, and earnings per share in the $0.30 to $0.32 range, including a $0.02 planned restructuring charge,“ concluded Wood. Company management will host a webcast with the investment community on July 29, 2009, at 11 a.m. (EDT). Those wishing to access the webcast, as well as the financial information presented during the call, can visit the Investor Relations page on Nu Skin Enterprises` Web site, www.nuskinenterprises.com. An archive of the webcast will be available at this same URL through Aug. 14, 2009.
An Important Victory for the Networking Family
behalf of LaneLabs two scientists gave evidence – a physicist and a physician – who presented their expert evidence to the court with absolute credibility and technical competence. Against them the experts from the FTC spoke and presented their assessment.. Judge Cavanaugh came to the conclusion that the dispute was at the most about two “different scientific opinions,” but under no circumstances could anybody accuse LaneLabs of having made “unsustainable and false
advertising claims.” In not one single y denying a motion by the Federal Trade Commission (FTC) an American district court could have created an than other forms of calcium.” According to LaneLabs the plus point of Male Fertil is that from a clinical viewpoint “this product increases the production of sperm and sperm mobility.” The FTC and the FDA (Food and Drug Administration) considered that these claims were not sustainable and have been taking proceedings in this matter against LaneLabs since 2007. The case was finally tried by Judge Dennis Cavanaugh in a district. The verdict leaves neither the FTC nor the FDA looking good. There they were certain that LaneLabs had violated a previous decree with “unfounded and unsustainable advertising claims about AdvaCal and Male Fertil” and for this reason LaneLabs ought pay through the nose: a $24 million fine was filed for! Judge Cavanaugh, who was presiding, rejected this motion on the grounds that LaneLabs really did present scientific proof for the effectiveness of both products. During the trial the experts of both sides were heard. On point were the FTC experts able to demonstrate that the products AdvaCal and Mal Fertil had no effect or that they might cause damage to health. The judge declared that on the contrary LaneLabs had undertaken “proper efforts and comprehensible steps” to fulfill earlier directives from the FTC with respect to credibility and scientific evidence in product advertising. Thus LaneLabs has achieved justice and at the same time an important judgment has been issued, which brings to a close what has been called a “milestone case.” If the nutrition supplement industry continues to exercise care in the scientific assessment of its products and in the course of that works with recognized institutes and scientists it will no longer be so easy to spoil the broth for this industry. It will become even less simple to siphon off the profits made with precisely these effective products by means of “fines.”So in future the money will remain “in the family” - the networking family!
important precedent for the whole of the nutrition supplement industry and so for the whole of MLM. The Commission had moved against LaneLabs in 2007 for making “unsubstantiated advertising claims.” Concretely it concerns the advertising and effectiveness claims of two LaneLabs products: AdvaCal and Male Fertil. AdvaCal is a calcium product extracted from oyster shells, which has been on the market since 2000. And Male Fertil is extracted from the active components of the maca plant (Lepidium peruvianum). Male Fertil was launched by LaneLabs in 2003. LaneLabs promotes AdvaCal by claiming that this product “increases bone density” and “that from a clinical viewpoint it is the only calcium that can actually increase the mineral bone density and that it is three times easier to absorb
Three Idaho Firms Win National Direct Sales Awards
Association, a national trade group for firms that manufacture and distribute goods and services sold directly to consumers.
ness operations,“ according to a news release from the DSA. Coeur d‘Alene-based Oxyfresh.com received the Technology Innovation Award, largely on the strength of the firm‘s „Money for Life“ Web site which is designed to help field distributors attract new business part-
exclusively served the direct selling industry for more than 20 years. Other companies honored with 2009 DSA awards were telecommunications direct sellers ACN Inc., and cosmetics giant Mary Kay Inc. DSA has more than 250 active and pending members and represents an industry that in 2007 had U.S. sales of more than $30 billion. This summer‘s awards program marked the first time three Idaho direct sellers have won national awards in the same year.
were among the five to receive awards this summer from the Direct Selling
Scentsy, Inc ., a five-year-old
wickless candle maker based in Meridian, received the Rising Star Award, presented to an „up-andcoming direct selling company that has dedicated itself to achieving a high standard of excellence in busi-
ners. Finally, ServiceQuest, of Idaho Falls, received the Partnership Award for its role as a provider of consulting and training services for direct sales distributors. ServiceQuest has
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BVNM celebrates 5th
anniversary and holds BVNM awards
OBTAINER is giving away free tickets to the event set to take place in the Ludwig-ErhardHaus in Berlin
eptember 25th is set to be the big day: The “Bundesverband [eng. Federal Association] Network Marketing” will celebrate
This one of a kind event will provide networkers as well as leading personalities from the industry, the opportunity to come together to share achievements and to talk about the future of network marketing. What significance network marketing (NWM) holds within the direct marketing industry will be the subject of a speech by Prof. Dr. Zacharias from the university of Worms (Germany). Prof. Dr. Zacharias, also known as the “Father of Networking”, will demonstrate using facts and figures from the 2008/2009 industry report, why those who are active partners in NWM are on the right track.
current industry report on the subject of “direct marketing” for Germany, Austria and Switzerland. More than 6,000 business partners from all three countries have contributed, making the document representative of the direct marketing industry. The new standard work offers interesting insights into the present and exciting prospects for the future. The standard work will serve companies as well as existing and potential business partners with an ideal base of information for a successful business particularly in network marketing. The BVNM is very pleased that numer-
its 5th birthday with a huge anniversary gala in the Ludwig-Erhard-Haus in Berlin. The OBTAINER, the world‘s leading direct sales and multi level marketing magazine, will not only be in attendance reporting from the event for you, we are also offering you the chance to be in attendance – when luck is on your side. This is being offered, despite the fact that the BVNM anniversary celebrations are a closed event, attended by members of the BVNM and their invited guests only. The details of how you could come into possession of these coveted tickets are to be found within this article.
A little insight into this has already been given: Prof. Dr. Michael Zacharias in conjunction with the UVDV has prepared the
ous network marketing ‚legends‘ have already accepted their invitation to the event. Who these will be cannot be dis-
the subject “BVNM Verlosung” answering the following question: Was is “the leading direct sales and multi level marketing magazine in the world”? Those who have difficulties answering this question will find a few ‚subtle hints‘ at www.obtainer.info ;-) If more than two correct answers are received, a draw will decide the winners. The judges decision is final. We wish everyone the very best of luck! Now just a quick look back on the history of the BVNM: During the “deGUT” (German Founders and Entrepreneurs day) the 50 something participants of the closed here to maintain the “excitement”. Alongside the interesting program which will be lead by Michael Drebs, Head of the BVNM Academy, the BVNM will set another milestone at the anniversary event. Not only will the first successful graduates of the “Consultant in Network Marketing” program be introduced, which will also be reported on, but for the first time ever, the “BVNM awards” will be given out, which will be awarded annually to leading personalities from the network marketing industry for particular achievements. Alongside some of the NWM “greats”, all networkers will be given the opportunity to vote online for the person who, in their opinion, has made significance contributions to the industry through commitment and responsibility, perseverance and reliability. This type of award has never been awarded in network marketing in German speaking countries – and it is exactly this that the BVNM wants to change. Many participants followed the call to vote for the “BVNM award 2009” which enabled the association to get a comprehensive picture. 10 people will be Secondly, the OBTAINER are pleased to be able to offer two cards for free. Those who would like one of these, send an email to email@example.com with The event will also be actively supported by media partners, for example by the OBTAINER. According to Michael Drebs, “this publication has, through its excellent work ,held it‘s own on the market and represents a very important source of information in the network marketing world”. Although the anniversary celebration is booked to capacity, we are able to offer our loyal readers the unique opportunity to attend this exclusive event. Two possibilities are available: Firstly, 10 tickets at 50 Euro each are available and can be purchased through our editorial office. Those who would like to bring a guest, pay just 20 Euro (incl. tax) for this. To take advantage of this opportunity, please send an email to redaktion@ obtainer-media.com with the subject “BVNM Jubiläum” and please state how many tickets you wish to purchase. The BVNM considers itself “a strong support for all networkers within German speaking countries”. The organization is committed to being strictly neutral about companies and in having factual information about network marketing. The aim is to give interested parties an informed and unbiased opinion on network marketing. Middle and long term objectives include the recognition of network marketing as an independent job description, influencing the legislative procedure related to commercial practice and the protection of competition law within the economic system of network marketing. nominated by the BVNM and will be invited to the event. „Forum Network Marketing“ demanded a networkers representation of interests within a single association. This idea was implemented a short while after with the foundation of the “Bundesverbandes Network Marketing” e.V. (BVNM). A month later the association‘s website was put online. In September 2004, the branch office in Berlin opened followed by a further office in Zürich in January 2005, from which the associations activities in Switzerland could be organized.
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Personal Branding —
Social Networking Was Yesterday!
t www.myonid.de, the myON-ID Media GmbH operate a “platform for self marketing”. The portal was launched as a monitoring tool for one‘s own reputation however, since then, it has also
myON-ID brings your activities and content together in one place, and shows what you currently see as being beneficial in everyday business life. From your myON-ID platform you have direct access to most of the services (Flickr, Youtube, Twitter, Facebook, mySpace, Sevenload and many more – even the unpopular XING ;-) ) you already use, thus saving you time and energy. At the same time you can, with only a few clicks, create your personal and professional online business cards. Following extensive research the OBTAINER team has reached the conclusion that myON-ID is the ‚first address‘ in operating a comfortable distribution business of the future, engaging in self-publicity and in building up and maintaining a network of contacts. Even the basic functions, which are available free after registration are impressive, however those who take their business seriously won‘t hesitate to exploit the advantages of the premium membership and present their personal brand individually and free of third-party advertisements. We are also very proud to be able to offer you a further OBTAINER special on our myON-ID landing page: With the scope of a cooperation with the myON-ID Media GmbH we can offer all OBTAINER readers the opportunity to test the premium membership for 3 full months for just 99 cent (instead of the normal 5,99 Euro/month) – and then decide if you would like to continue using the myON-ID as a premium member. Visit our myON-ID site, http://goto.myonid.de/obtainer, and find out more about the features on offer. Compare these to the offers of other providers. myON-ID does not need to shy away from competition – just as your OBTAINER doesn‘t. An since myON-ID Founder and CEO, Mario Grobholz regularly writes interesting and informative texts on the subject of “self marketing” and “personal branding”, we are delighted to now have him as a columnist for the coming issues. We will begin our new series on the subject of “personal branding” with the following text:
ple searches, which simply access data concerning your name. Here, people can take control over what exactly is found about them. With myON-ID you can present yourself to less Internet minded users quickly and skillfully on the net. In addition,
Design by OBTAINER MEDIA
by Mario Grobholz
wouldn‘t like to create any illusions here: Unfortunately, there isn‘t any recipe for success for the creation of your personal brand. Creating your online brand can be a very tough process that demands time, creativity and some technical finesse. We have developed myON-ID to make this process easier and so that everyone can essentially create and maintain their own online brand. “Is there a tried and tested way of doing this?”, I was asked in an interview with magnus.de. “Unfortunately, I‘ll have to disappoint you”, I answered when asked about the correct approach. The reason for this answer are different interests and objectives. A few basic points should, however, be considered:
6. Use numerous possibilities to pursue self marketing procedures. Get involved in things when its about your subject. Share your knowledge with others. Attend conferences and hold talks when you feel ready to. 7. Regularly check your probability of being found on Google and optimize your ranking there. MyON-ID can help you with many of these steps, as this is exactly why it has been developed! So time can be saved and no previous knowledge is needed, to ultimately show your best side on the Internet.
1. Make sure you know exactly what it is you stand for: What is your message? What are your expertise? 2. Develop your own brand name (e.g. your name) and, ideally, also a personal design (corporate identity). 3. Use your brand both consistently and universally on the web – on your profile, on social networks, in your blogs or on video channels. 4. Make sure you are easily contactable. 5. Create your content. Write a blog, comment, tweet and create a significant profile with serious service providers through which your position, strengths and what you stand for can be portrayed clearly.
Mario Grobholz is the founder and creative director of the myON-ID Media GmbH. Over the last 10 years, the 36 year old mechanical and industrial engineer has develop Internet strategies for leading Internet, telecommunications and media companies. Since 1999, he has been designing and operating successful consumer portals and social networks etc. with WEB.DE, o2 and Eurosport.
Timing is Crucial for a Successful Comeback
The right time in network marketing is often miscalculated
Nelis van de Wateringen began his return to PM-International, this time, at a point in time that was perfect for him. During his involvement with PM in 2002 and 2003, he worked for the firm for a total of 12 months, however he couldn‘t identify with the business one hundred percent. “The products have always inspired me. However, at that time I felt PM wasn‘t ready to become a big, international business. The marketing plan also didn‘t meet my expectations”, explains Nelis following his past exist. Nelis has been familiar with MLM since 1995, as he began gathering his first experiences with Quorum. During his MLM career he repeatedly backed the wrong company, however by doing so, he gained a knack for telling the perfect time to join a company. “I often chose start-up companies that were no longer there a year later. Therefore, I always had to begin anew.
any factors are involved when setting up a network marketing company. The correct time to join a company is also often misjudged.
Other companies made promises which never happened (for example; product approvals) and marketing plans were dramatically altered”, explains the native of Holland about the bitter experiences he has gained in the industry. However, all these experiences haven‘t made Nelis turn his back on the industry - quite the contrary actually. Today, he analyses whether or not a company suits his networking style. Nelis has therefore decided to return to the PMInternational AG. The timing couldn‘t have been better for the football fan. PM-International has been growing steadily since it was setup and today it is one of the most stable and best run MLM companies in Germany. The high customer acceptance of the patented products and the well planned tapping of international markets can also be added to this list. Since 2009, the native of Amsterdam, alongside his business partner Nicky Gebhardt, has been preparing for his comeback so that he will be able to immediately hit the ground running. Nothing now stands in the way of their well planned start with PM in October and all preparations are on schedule. With
Nicky Gebhardt at his side, he has a distinguished expert in the field of dietary supplements and product knowledge. This allows Nelis to make full use of his strengths in team building. “We complement each other perfectly. We can both fully contribute our skills. Since my first involvement with PMInternational, over six years ago, they have done lots. In particular as far as international business and the marketing plan eligibility are concerned. Many people do not yet realize that the time is ripe with PM-International”, explains the native of Amsterdam with enthusiasm and adds: “Every day is a new beginning – so forget yesterday! In MLM a good day or even a good hour can change your life. Always look at what someone does and not at what is said.” Nelis van de Wateringen is not a typical networker. He is a modern MLM perfectionist, who wants to run a purely “Home Based Business”. He runs the entire business through phone calls and online tools. The Dutchman simply finds organized hotel meetings and seminars outdated. PM-International itself organizes excellent business academies and seminars to a very high standard. At these he also has the opportunity to
personally meet team partners. Otherwise he relays information to his partners by telephone – or through big telephone conferences. He would also rather use the possibilities the Internet has to offer. In addition to the various tools that PM have made available for use, he works on his own newsletter, own team website and own training tools. Nelis’ secret is to operate MLM using a simple duplicate system. In addition to this, work must be relaxed and team partners should not be under any pressure. I explain the MLM business to newcomers as follows: “We have a fantastic ready-to-use system, so that you can work from home. Previous knowledge is not necessary. Anyone can do it.” The native of Amsterdam can hardly wait to get going. The “international attack” is currently being prepared. Above all, the motherland of network marketing, the USA, will be “seized” from the very beginning. The German market will, naturally enough, not be forgotten about and will be built up in the same way. However, Nelis is thinking on a larger scale and
is getting ready for his comeback accordingly. His team partners will, from the beginning, profit from the opportunities which PM-International, himself and Nicky Gebhardt have to offer. They shouldn‘t worry about the ‚background noise‘, they should just concentrate on their own business. Nelis can also confirm that the products speak for themselves. He is a fine example of this. He lost 20 kilos in 10 weeks and throughout the period he felt great and was full of energy. He, therefore, advises everyone to try the products beforehand. Then, according to him, you can do nothing else but share the enthusiasm with others and talk to them about it. PM‘s huge end customer base absolutely support this view also. “A large customer base is very important and indeed healthy for a company. Our team will mainly concentrate on the >>be a customer and recommend us further<< method. We show all interested parties how you can establish a global business using this method”, states Nelis, explaining why it is so easy to have success with PM. The Dutchman has observed the growth of network marketing and is convinced that this type of business will develop into one of the most important industries in
the world. Alongside preparing for his comeback, Nelis van de Wateringen still has enough time to recharge his batteries by spending time with his family and friends. As a trainer of a B league youth team, he is a living cliché of the football crazy nation of Holland – and he can go one better than this. When asked about his dream car, he replied grinning: “My dream car will most definitely have to have a tow bar. After all, I‘m from Holland. The joy that Nelis van de Wateringen is having with this comeback isn‘t put on. The same is true when he says that both him and Nicky are “looking forward to being back home”.
Germany (Landline) + 49 6724 602265 Germany (Cell) + 49 177-7392368 USA (Landline) firstname.lastname@example.org www.niemalsaufgeben.de Skype: teambuilders2008 www.facebook.de/fitliners + 1 347 853 7988
In the foreground? People!
NfH-Day - 19th September - Schwabenland hall
Professor Dr. Michael Zacharias, also known as the ‚Holy Father of networking‘ in Germany, is already looking forward to the 19th September. As are top athlete, Achim Heukemes, top coach, Dirk Jakob as well as numerous top networkers from various companies. The reason being: on the 19th September the ‚Networker-for-Humanity-Day‘ will take place in the Schwabenland hall in Fellback (Germany). For the sixth time the association is inviting friends, networkers and charity enthusiasts to their annual meeting and and is by this means collecting money for their numerous projects.
How many times have we heard the saying “support others and you will be successful yourself”? How many times have we realized that these are merely nice words said in order to gain people‘s sympathy – and instead leave scorched earth behind? On the other hand: Is it a preconception that many people hear over and over again: “Here acquaintances are being used and ripped off in order for you to do business and get richer...?” Is it not clear that both these aspects are dependent upon each other? I, Dirk Jacob, have not only personally experienced a great deal (as a part-time consultant with around 100,000 partners in the downline and an annual turnover of billions, continuing now as the CEO of an international network company) in my 30 years in this industry, but also during my 13 years as a consultant and trainer, I have seen many firms rof. Dr. Zacharias has already given his acceptance to attend and contribute in some way to the day as has top long distance runner, Achim Heukemes, who will deliver an exciting talk on the theme of ‚patience‘ and ‚stamina‘. The festive day will be framed with further top-class Apart from my long and varied training in the psychologicalpedagogical field, I was only interested in one thing: people! I am firmly convinced that the network marketing industry has potential, far greater than what is being utilized today. We live in an age where it has never been easier to explain to people that they ought to take responsibility for their own lives. Over the last few years something has become crystal clear: the security of large systems (e.g. companies, unions, etc.) is gone – the autonomy of individuals is becoming more and more important! But how can we explain this to people? and ‚high flyer‘s‘ come and go. Alongside the many people who just chanced their arm at it, I have obviously also got to know many people who mean what they say. People who you can trust, people who don‘t just support others to benefit themselves, but treat it as a vocation!
music and information. Entry is from 9 o‘clock. The program will begin around 10 and will last well into the evening. In the run up to the convention, OBTAINER WW met with the Founder and CEO of ‚Networker for Humanity‘ (NfH), Dirk Jakob, and talked in depth with this well-known trainer from Heidelberg about his motives and strength in being dedicated to this service. The result is the following feature penned by Dirk Jacob about his ‚baby‘, the NfH:
By exemplifying it through your own life! One thing I painfully discovered was how people always say the same as others – the difference, however, is in their actions! And therefore it is essential to take a good look. It is for this reason, that for many years, I had the idea of not only showing the industry what networkers are capable of, but DEMONSTRATING to everybody what they are capable of – and what this industry truly can do. On the day after Christmas 2004, I decided – after the terrible news of the tsunami had been broadcast – to take action. On the same day I sent an email to business partners and executives in the industry. In the first few days after the appeal, 30,000 euros was donated; the wheels had been set in motion. I then sought backing for the idea of founding a non-profit organization whose founders would be executives from different networking companies. I wondered: “Is it possible to sit competitors around a table and work together for one cause?” All I knew was: “If it worked out, we would have achieved something that had not yet been possible in any other industry and that would be truly exemplary! I then called some friends and people associated with networking: Gabi Steiner, Andrea & Klaus Tafel, Robert Merkel, Claus Nagel, Prof. Michael Zacharias, Felix Puzio – and all of them were on board: “We will help you!” Through my crosscompany seminars, which I successful organized and held with Prof. Zacharias under the title “The Right and Left Sides of the Network Marketing Brain”, I knew it was possible to create common ground. My intention was and is not only to help people who are no longer capable to help themselves, something we have called “helping people help themselves” - no, in addition I would like EVERYONE who is involved here to show just what the industry is capable of. “Documentation beats conversation” is one of the most dominant guiding principals in networking. Therefore, it was at the beginning of 2005, at the first meeting of the non-profit organization in Heidelberg, that the “Networker for Humanity e.V” was founded. At the beginning, everybody sat across from one another a bit cautiously – and I just laughed to myself. They sat there: the most successful of a wide variety of companies such as LifePlus, Unicity, FLP, Nikken, usw. We also realized that along with doing something good, a fundamental point had to be taken into account: Communication! As the motto goes, “Do good and talk about it”. The bigger the projects we could generate, the greater the public interest would be. During a press-conference by ‚Trauerland‘, which we support, it was clearly high-
lighted just how important our involvement has been over the last few months. Here is a quote from the press-release: “Without this start-up funding we wouldn‘t have been able to follow our ambitious goal”, stated Jens Jacobsen-Bremer, member of the board of managers with Trauerland e.V. (The Center for Mourning Children and Young People), thanking the networkers. EACH and EVERY networker can now benefit from this – he can PROVE what we do and is no longer at the mercy of the prophecies of doom. And with his own membership (which only costs 50 euros a year, which is tax-deductible and which guarantees him his very own website) he is promoting the association, the image of the entire industry and can promote himself and his own business. In addition, he can also benefit from the marvelous annual meeting, he can listen to guest speakers that he would have perhaps never had the opportunity to get to know. At the biennial meeting of members, everyone can inquire about the finer details of the relief projects, get more involved and can actively contribute to the interests of the idea. It is one of my very personal concerns to offer meaningful support (as you well know, you can wish to do something good, but though your actions actually do the opposite) and enable disadvantaged people the prospect of an independent life. For this reason, we select our relief projects quite carefully. All relief efforts are 1:1 to the needy. In addition to this, we also have personal contact with the decision makers of the projects and in the future will also initiate our very own relief projects. At present the following members have been elected to the Board: Gabi Steiner (LifePlus), Gabriela Häußner (XanGo), Claus Nagel (Nikken), Robert Merkel (LifePlus), Dr. Uwe Alschner (ElfNullElf), Felix Puzio (H.P. Marketing GmbH) and myself. At the founding meeting in 2005, I, as the initiator, was elected 1st chairman of the NfH e.V.; at the December 2006 and September 2008 meeting of members, my position in office was confirmed. Get informed – because as we know, “Actions speak loader than words!” And if you have the opportunity to hit numerous birds with one stone – you should jump at the chance. Yours sincerely, Dirk Jakob
Opinions on the NfH:
“This is what motivates a Networker for Humanity”
Dr. Uwe Alschner: I play a part in this to give commitment to the principal of network marketing as an idea of “helping people help themselves”. One thing most companies have in common is opening up opportunities for everyone – regardless of qualifications, age, sex, background, etc. This is also the NfH‘s principle. Felix Puzio: As a long-standing expert in the industry, I see a unique opportunity to participate in the creation of a non-partisan institution that produces new relations and stands for human values. Claus Nagel: The NfH’s networkers are simply different! Besides the interest in earning good money, they support humanitarian projects. The entire networking industry needs a neutral institution like the NfH, which can gain attention through humanitarian aid and incidentally improve the image of the networking industry. For this reason, every networker ought to be a member of the NfH and those who aren’t yet, should visit our event on the 19th September and get an idea for themselves.
Robert Merkel: The predominant question in my life is: “What really does make sense?” The answer is: It makes sense to affect the lives of other people positively! So what could be more obvious than to work in network marketing and at the same time get involved with an industry specific charity? I ask all networkers who think similarly to become members. Let us do something for others and show just what networkers are capable of. Gabriela Häußner: Why am I committed to the NfH? Because the NfH offers us networkers, regardless from which company, the opportunity to show those people hidden in the shadows the light of life and we can, through our involvement, enrich this life. Gabi Steiner: At NfH, we all sit around a table with a unique project, despite company boundaries, with a common goal, to share our success!
STEMTech Aim to Revolutionize the Wellness Market With Stem Cells
Tel.: +49 (0)179 115 87 42 email@example.com
Willi Sprenzl and “the Dimensions of an ingenious product”
es. This is precisely what STEMTech can offer Willi Sprenzl from Augsburg – namely with a product which some experts suggest could outdo the antioxidant market. Willi Sprenzl, a civil servant, first came into contact with network marketing in 2002 and began his MLM career as a distributor with the British firm “Ecoflow”. As he says today, he approached his first MLM business “quite naively” and actually only did it at all because his friend was doing it too. Back then he still hadn‘t a clue about the opportunities the industry had to offer. Above all, he didn‘t know how a network marketing business should be run. As his friend was also still a “rookie”, six months passed by without achieving any successes. Willi remembers: “It was the blind leading the blind. That simply wasn‘t going to get us anywhere. It was only when I attended a meeting in England, at which top networkers explained the business, that I came to understand what it was about.” At this event Willi literally soaked up the information and began to implement his newly gained knowledge at home,
utritional supplements form the strongest sector in Multi Level Marketing. For this reason, it is important to have a product which has a unique selling point and has been proven to do exactly what it promis-
step by step. After only two years, he had built up the largest sales organization in Germany for Ecoflow. However, this alone wasn‘t enough for Willi Sprenzl. He went in search of a networking company that, instead of being a user network was a consumer network. In other words, one that marketed a product that was consumed and as a result enables customer loyalty to develop and with it a recurrent income. For this reason, he moved to XanGo in 2006 and was successful here straight away. “It was here that I celebrated my first real successes in MLM. After just nine months I had achieved the highest level and after two years I had built up a team of over 2,000 consultants,” relates Willi, who left XanGo for personal reasons. “There were personal disappointments there,” he remembers. This is surely the reason why he, at this time, became “tired of networking”. Nevertheless, he now knew that network marketing worked if certain conditions were met. In July this year he became aware of STEMTech. A friend from the pharmaceutical industry gave him a tip after seeing studies about the effectiveness of the products. STEMTech had made a breakthrough in the field of stem cell research. This should not be confused with the discredited “embryonic stem cell research”. Here, we are talking about “adult stem cells,” the stem cells which everyone reg-
ularly produces from their own bone marrow. These adult stem cells are responsible for the body‘s natural renewal system. They repair damaged cells within our body. At a young age the body still produces enough adult stem cells. However by the age of fifty, production amounts to only 20% of that of a twenty year old. In a double blind study it was shown that after taking just two of STEMTech‘s “algae concentrate” capsules, the production of adult stem cells in subjects increased by an average of 25%. And this was after only a few hours. The study was published in the well-respected journal “Cardiovascular Revascularization Medicine”. The certificate of marketability for the revolutionary products, necessary for Germany, has already been received. It was issued in July 2009 by Dr. Jürgen Reiman , one of the Chamber of Commerce and Industry‘s officially appointed and certified experts for the Munich and Upper Bavaria region of Germany. At a pre-launch event in July 18th, at which Willi was present, the wheels were set in motion. “What I found quite pleasant was the fact that the event wasn‘t simply a meeting where people were there to applaud. The event was backed up with facts and scientific studies. Nothing was exaggerated and no empty promises
were made. For me the approval, the unique selling point and the rapid effectiveness were important. If you do your homework, success is inevitable,” says Willi Sprenzl with great certainty in an interview with OBTAINER. He has at last found a company that has everything he has ever wished a company could have – and he has already proven that he can be successful with MLM. His ambition for the industry has been rekindled. Willi avoids empty words, just as STEMTech does. Sentences like “join up and earn 5,000 euros in six months” never pass his lips. He remains genuine and works honestly and in a disciplined manner on a daily basis. This is his key to success. Therefore he frankly admits: “The passive income and the free time management are the advantages of MLM. Until this stage is reached, people need to understand that at the beginning you need to invest lots of time and some money. During the start-up phase leisure activities need to be scaled back. You don‘t get paid for nothing in MLM. Here too the rule applies: No pain, no gain!” Therefore, in the coming months, Willi will have less time for his hobbies like football, the Bavarian mountains and for tinkering with his HHO generator. The launch of his
networking business with STEMTech will have his full attention for the next few months. During the last five years Willi has already traveled over 300,000 kilometers with his hybrid car – and many thousands of kilometers more will surely follow as he travels around Germany and Europe personally building up his team. “I enjoy doing it”, he says, “as I know the fantastic dimensions of this STEMTech product.” Here people always come first for him and personal training is essential in his eyes. Cold calling is the best way of finding customers and consultants. As he has mastered this, he now passes this knowledge on to his team partners. For this reason he is also sure that he will build up the strongest team in Europe. He trains his people with “how can I earn money,” not with “how much can I earn.” “STEMTech has excellent training tools. There is no need to reinvent the wheel,” explains Willi Sprenzl, who is as energy-conscious as he is energy-charged: “80% of networkers do not end up making money – that is just the way it is, unfortunately. 20% do their homework, work in a structured manner and by doing so achieve the income they want. Admittedly, structured work sounds easy, however this also requires a system. I myself, for example, use
a recruiting tool that, once someone has activated it, generates contacts automatically. In the age of the Internet, it is an indispensable tool.” Newcomers profit immensely from his previous experience. Willi has also written a “Networker Info-Report”, which he offers as a free download. His ambition and willingness always to work hard to achieve his goals are things he traces back to Thomas Edison. The inventor of the light bulb needed over 10,000 attempts before he was successful. He never gave up and after each knockback he got back up again. It is this type of attitude that commands Willi‘s respect. He therefore advises everyone: “We networkers ought to do this too. Believe in yourself and the industry and success will come to you!” he says with conviction. So far Willi Sprenzl has celebrated great success with every one of his networking companies, although he always felt compelled to make compromises. With STEMTech, Willi will no longer have to make compromises and therefore you can only wonder what Willi Sprenzl‘s personal balance sheet will look like in two years. Prognosis: He will outdo himself once again!
By Michael Oliver of www.NaturalSelling.com
“Business breakfasts“ or other networking type events can be a great opportunity for you to meet new people and make contact with potential business partners and customers - If you know the right way to interact with people, that is. A common mistake is to fall into the trap of thinking you have to talk about yourself first.
Look for “Listening Opportunities”
As you can probably imagine there is a lot of „nervous energy“ and „anxiety“ flowing when people are trying to put them-
Michael Oliver is the founder of Natural Selling, the only sales training program designed to really eliminate rejection and objections. He is also the author of the international best selling book “How To Sell Network Marketing Without Fear, Anxiety Or Losing Your Friends!” To learn more about how to get higher conversion ratios from helping more people achieve their vision, contact him at info@NaturalSelling.com or go to his website, www.NaturalSelling.com for his free Ecourse “7 Steps to Natural Selling”.
selves in the best light possible telling each other about their services. However, doing that can actually produce poor results. With everyone wanting to get their „say“ in - most people are not listening! So what to do if you find yourself in a similar situation? Simple! Turn your telling into a “Listening Opportunity” and… Stop Telling (Selling) and Start Discovering Stop the unproductive idea of talking about yourself, and instead ask about them and listen and respond to what they have to say about any challenges they might be having personally, professionally or in their work or business. Doing so keeps you calm while you quickly assess people as to whether there is any value in talking with them later on. This is the fastest way to increase your bottom line as well! Here‘s an approach I use when I network at a meeting of corporate business leaders and owners. I find that it’s a great „ice breaker“ You can easily adapt it for your own situation. In a light hearted way I ask the question after introducing myself… “So how can I help you?!!“
Usually the reply that comes back with a grin is… “I don’t know! How can you help me?” Too which I will respond with a smile… “I don’t know either, though we can soon find out… what kind of business are you in?” Once I established that I’m talking with the right person in terms of what I have to offer, I then move on to ask these types of questions… “What do you find are your greatest challenges in the area of your sales or sales people?” „Do you ever feel you or your sales people could be more effective but not sure how?“
Of course, adapt these questions to fit your own situation. So here is what I do: 1. I ask them about their business and personal related challenges. 2. I let them talk while I listen without interruption and no sales talk. 3. I ask them to expand on the answers they give and ask more questions if appropriate. At the right time, if I find I might be able to help them (and they indicate they are prepared to be helped) I then make a short statement followed by a final Qualifying Question. Something like this... “Well it might be that I can help you resolve this and if this is
„Are you satisfied with the results your sales people are getting for you? „What sort of challenges do you face with selling your products/services?“ “How is that affecting you?” “Does that also possibly affect you in the area of (describe a knock-on effect)“ “Have you done anything, or are you doing anything to resolve these challenges?”
something of interest to you, perhaps I could give you a call tomorrow to explore further about whether we might be able to do something together… would that be OK for you?” The answer is always “Yes” because we are talking about something that is important to them. And we’ve both decided that they want to do something even before I ask the final Qualifying Question because is was all in the dialogue! I will then set a time, politely excuse myself and seek other opportunities. You can keep yourself busy for a whole week from just one hour of talking with people. It’s Fast and Precise
“How did that work out?” Each “listening opportunity” takes no more than 2- 4 minutes, “What did you feel worked/didn’t work?” “If you could do it all over again, would you do it differently?” 1. Question conventional wisdom “Have you thought about what you think the problem might be?” “What if the reason you’re only doing marginally better since you took that course of action, is that the cause of your problem might not be what you think it is… what if it was because of something else? Have you ever thought about that?” The key to creating a “Listening Opportunity” I described is knowing how to ask the right types of questions at the right time. This isn’t hard, but you do need to shift your thinking a little. 2. Rethink the way you think 3. Do things differently! after which I move on to the next “listening opportunity”. The world is full of opportunities when you;
Dr. Markos Feleke Haile, DXN
Network Marketing in Ethiopia
Dr. Markos Feleke Haile is a young physician and public health professional from Addis Ababa in Ethiopia. A native of Addis Ababa, where he was born in 1979, he is now married and has one daughter. A graduate of Jimma and Harayama Universities, where he gained a doctorate in medicine (MD) and a masters in public health (MPH). Despite his relative youth, he has gained lots of experience working for governmental, private and non-governmental organizations in Ethiopia since 2004. He now has his own consultancy.
first bridgehead in Africa.
e first got involved with network marketing in April 2005 when he came into contact with DXN before it had formally started operations in Ethiopia. With a group of friends he played a crucial role in establishing DXN in Ethiopia, its
and customers. In addition, the extra income that I earn working with DXN, promoting these valuable products, has been increasing very well also.” When asked what distinguishes his approach from others, he says: “I just focus on continuous training and mentorship. It is not usual for me to work with hotel meetings, however sometimes I do – especially whenever I have a larger number of attendees; otherwise, I normally give seminars at service centers where members and consumers routinely come.” He does not use online presentations or telephone conferences “because it is not common practice here in Ethiopia.” His approach to explaining his business opportunity to “interested people” is simple: “Starting from his or her own current situation and experience, I will just share success stories or testimonials of my own or from other team members.” His advice to readers in their current companies is: “Being focused and strategizing is very important.” And he recommends a virtual library of books: Think and Grow Rich by Napoleon Hill, The Eight Habits of highly effective people by Stephen R. Covey, The Power of Focus by Jack Canfield, Mark Victor Hansen, and Leslie Hewitt , The Power of Now by Eckhart Tolle, The Secret by Rhonda Byrne and Rich Dad and Poor Dad by Robert T. Kiyosaki. His hobbies include reading, swimming and “I just enjoy spending time on the outskirts of the city.” Currently he drives
A major motivation was his recognition that DXN‘s product could supplement his efforts to improve the health of many people in Africa and elsewhere. “I knew that DXN was such a credible company to work with.” But personal motives also played a role, as he himself says: “I was looking for extra income and the new experience of networking with people.” Dr. Markos‘s commitment to the building up of DXN was to be seen early on when he sponsored himself to attend the International Leadership Conference in Al Ain, UAE, in September 2005. Since then, his experience has been overwhelmingly positive: “Network marketing is a good opportunity irrespective of one‘s background. It is a very good way of promoting one‘s product and services. It is really a very good way of networking with people who you need for other businesses too.” As regards DXN: “It really has very powerful consumable products and the marketing plan is also legitimate and generous.” He adds: “I have witnessed the amazing benefits of DXN products, both myself and through thousands of my patients
a Jeep Cherokee and a Toyota GL but “I dream of buying an Escalade (Cadillac) as soon as possible.” In response to a question about his 3 wishes he replies: “Firstly, Vision 20-20: I would like my total assets by the year 2020 GC to be $20 million (this is more of my plan too); secondly, to see my country becoming prosperous; and thirdly, to see everyone in our team realize his or her own dream.”
international trainers in personal development with DXN. Since joining DXN “I have been to USA, France, Belgium, Germany, UAE, Egypt, Malaysia, Kenya and South Africa.” And “my role model is Barack Hussein Obama with his extraordinary endurance and wisdom.” You can contact Dr. Markos Feleke Haile at P. O. Box 19468, Addis Ababa, Ethiopia.
Dr. Markos is now the chairperson of the Ethiopian Executive Diamonds Club (EDC-Ethiopia) and is one of the
PM-International: Honest, Solid and Innovative
Ina & Christian Klatt
their solution in network marketing
have held their own after some bad strokes of fate, and have found
any tourists know about the city of Bingen, which lies in the romantic Middle Rhine Valley. The world-renowned wine region, the craggy mountains, the Lorelei, the countless German and French castles, and in the middle of it all: “Father Rhine” – all of these serve to immerse the human soul in another world. And just here live Ina and Christian Klatt live with their son and daughter.
Their family life was perfect. They were blessed with children, and were secure with their employment and in their finances. The Klatts had their own house, strong family ties and wishes and dreams that were not unrealistic. Their lives took a turn when their son came into the world with atopic dermatitis, a form of eczema. In 2003, after an odyssey of medical consultations, the family learned from an acquaintance about the Fitline products of PM International. “Health is and will always be one of the most precious things in life, and it often lies outside of our own power,” is something that the family has known since that time. “The one thing that is within our power is to do everything we can regain our health.” Ina suffered from acne, intestinal problems and allergies; those are the reasons why the family was very open to using these products for the betterment of their health. Ina remembers this difficult time very well and adds: “Back then we weren‘t familiar with the marketing system of MLM, but rather at first we just consumed the products like normal customers.” “Our views changed when relatives and friends came to us and asked what positive changes we had made! The difference was After being trained as a technical draftsman, and studying at the University of Applied Sciences in Bingen, Christian worked with great success in an engineering office. In addition to the raising her children, Ina trained to become a state recognized and certified beautician, and she began and completed a training course to become a retail management assistant. She was true to her motto, which is still valid today: “always try to be better in everything you do.” Both of them knew that for dreams the family has you also have to have commitment. The couple had many dreams including getting a motorcycle, a Harley perhaps, or the attractive idea of eventually restoring a classic car. clearly visible. For the first time in years our son had healthy skin and I didn’t have acne anymore! In our discussions, we naturally spoke more about the positive results we had gotten from using the products, like more restful sleep, and noticeably more energy.” Up to this point the couple had only used PM International’s products as customers – then came the second blow when Christian received a letter from his employer: it was a layoff notice! “That was a total shock for us,” remembers Ina. “After all we were a family with two small children and a house to pay for. Above all our parents were beside themselves.” And in spite of Christian’s excellent qualifications,
all of his job applications were rejected. “We lay awake for nights and discussed,” said Christian, who eventually had to sell bread rolls to keep their heads above water while Ina looked for a job as a cleaner. At this point, they had just begun their business with PM International and they were only doing it part-time with no thoughts of earning their living with it. But during this difficult period they both tossed around the idea of MLM more and more and they soon recognized their chance! Because PM International’s products were already a part of their lives, they came to a conclusion: They decided to build their own business. “Again we lay awake all night and discussed what to do. It became clear to us that working with PM-International and in network marketing is a once in a lifetime opportunity to change our lives for the better. On one very special evening we decided not to go back to our jobs, but rather to stake everything on PM International and to give it everything we had,” reports Ina about this moment in her life, which to this day she does not regret. Even though she (and everyone who decides to do Network Marketing professionally) very quickly came to realize how much ignorance and prejudice there is within their circle of acquaintances about the subject. Ina and Christian did the right thing and strongly believed in the enormous opportunities in MLM and continued to work with commitment in their business. They saw a challenge in the criticisms and took it up. “We are grateful to all our critics because they have made us strong, and helped us stand by our vision and develop stronger personalities and leadership skills. MLM is a school for people, one which calls many former mindsets into question. We stopped judging people by their looks, background, or professions, because everyone in networking has the same opportunities and possibilities,” explains Ina. For both of them it goes without question that MLM is not just a profession, but also to a great extent a guide to life and to the development of your personality. The eternal sceptics cannot offset the joy they receive when their partners develop their own businesses and reward the trust placed in them by achieving personal success. Many inspiring people are now accompanying the family in their structural growth. Of course, Ina and Christian now know the many faces of network marketing, including those that damage the industry. Not least for that reason, changing companies is completely out of the question for them. In addition to the unique products, the couple also appreciates the fact that PM Interna-
tional is a German family company. “It incorporates the values that we take to heart in our own lives. We always like to sum it up in the three words: honest, solid, and innovative. These words express old values, which combined with new and fresh ideas are a joy to tke out into the world. We consider ourselves very lucky to be in a company that puts sales and distribution in the forefront.” explained Ina All PM International distributors receive all the training, forms, information, and tools to build a serious and stable business. As sponsors it is not necessary for Ina and Christian to create their own online presentations and aids that take them away from their real work. They have created their own website for their Team, but otherwise they primarily profit from the company’s professionalism. Because of this they both have the time to support their team members in every way and to give them the feeling they are not being left on their own. Precisely that is the success the two of them have achieved. They are always reachable by telephone and keep in continual personal contact with their team. They avoid hotel meetings and prefer, when possible, to have meetings in the company‘s Direct Sales Centers (DSCs). This is also fairly simple because wherever large structures and downlines have been built, PM has opened a DSC to give distributors access to company premises free of charge. There it is also possible to order products or to take them with you immediately. If there is no DSC in the area, then Ina and Christian switch to community centers. “The premises there are fantastic, there is also a kitchen available, and there are never any problems with parking,” reports Christian. Because members of their team organize the meetings themselves there is a kind of “feeling of togetherness” that you just cannot get in a conference room prepared by hotel employees. “The big plus with PM-International is that the distribution partners can simply focus on the distribution, just as the name suggests.” Christian and Ina both feel the same way about this. Therefore all the their distribution partners can feel that they are never left on their own when they are trying to build a successful business. “The only important thing is to be prepared to learn.” This is something that Ina knows and Christian adds: “A career in networking doesn‘t only have to start when fate deals you a heavy blow!” In any case Ina and Christian are always happy to pass on their knowledge and and are always willing to inform people about the possibilities of this industry true to the motto: “Examine every opportunity. It could be the chance of a lifetime.” (Henry Ford)
GLOBAL INFORMATION - WHENEVER, WHEREVER, AND HOWEVER YOU WANT IT.
No longer does news relate only to events within our direct sphere of experience or within the narrow geographic boundaries in which we live. No longer does it exist only at certain times of day or night. Network marketing professionals have taken the reins in demanding immediate information wherever they are and whenever they want it. This is our marketplace for international news on network marketing and direct sales that has broadened our reach into nations where we might never have otherwise expanded. OBTAINER WORLDWIDE offers you the platform you need to reach a global network of marketing professionals. Our mission is to inform you and inspire the readers to make smarter decisions in their professional and personal lives. We offer the actionable insight affluent professionals need at every stage in their career - whenever, wherever, and however they want it. We encourage you to explore these plentiful opportunities with us! With our free, digital editions of business magazine, we surprise our readers with creative journalism with a fresh graphic design. We tell stories that will be remembered. Intelligent content and quality journalism has secured us not only readers, but also friends and fans. Together with our customers we develop advertisements that are perfectly tailored to meet the aims of communication, regardless if they are printed or viewed online. Editorially designed ads tell stories about products and people using a creative approach.
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ts of the network
MonaVie has doubled in size
Marching toward becoming a Billion-Dollar-Company
Founded in 2005 by Dallin A. Larsen, Henry Marsh and Randy Larsen and with headquarters located in South Jordan, Utah, MonaVie has doubled its turnover every year and is now operating in 10 countries: the U.S.A., Canada, Brazil, France, Singapore, Japan, Israel, Mexico, Australia and New Zealand.
As a privately owned company they do not disclose annual sales figures, but they have said that in 2008 cumulative sales topped $1 billion and are expected to reach $2 billion in 2009. This makes it one of the fastest-growing companies in the direct-selling industry.
Launched in January 2005, MonaVie “develops and markets scientifically formulated, premium quality products, specifically for person-to-person distribution. Developed with a philosophy of Balance-Variety-Moderation, MonaVie brand products deliver phytonutrients and antioxidants to promote and maintain a healthy and active lifestyle.” The basis of MonaVie’s juices is the açai berry, a small Brazilian fruit prized for its healthful properties. Complementing the açai are another 18 fruits, some of which are exotic and some well known. These are combined to deliver “a one-of-a-kind source of nutrients and antioxidants.”
Dallin A. Larsen, Founder, Chairman, and Chief Executive Officer Henry Marsh, Founder and Vice Chairman Randy Larsen, Founder and Vice Chairman Dell Brown, President and Chief Operating Officer Devin Thorpe, Chief Financial Officer
“Until MonaVie came around, I’d say the vast majority of the population had never even heard of açai,” says Randy Larsen, MonaVie Founder and vice-chairman. “MonaVie has created the buzz through word of mouth”. And the company describes its products as follows: “MonaVie premier açai blends are products with a purpose. From powerful antioxidant support to joint and heart health, each formula delivers key nutrients to help you maintain a healthy and active lifestyle. MonaVie supports your body’s antioxidant and nutritional needs. Taking a Balance-Variety-Moderation approach to nutrition, this premier formula delivers powerful antioxidants and phytonutrients to help fight free radicals and maintain your body’s overall health. MonaVie Active enhances your body’s joint health. This advanced formula features the added benefit of plant-derived glucosamine, which has been scientifically shown to promote healthy joint function by targeting mobility and flexibility. Designed to support joint performance and recovery, this vital formula delivers the resources your body needs to get moving.
MonaVie EMV features a proprietary blend of antioxidant rich fruits, including the Brazilian superfruit açai, and natural sources of energy. Great tasting and lightly carbonated, this healthy formula increases performance, endurance, and concentration by boosting your energy level and maintaining it - without a subsequent crash.” MonaVie is not sold in stores. Instead, its juices are exclusively available from independent distributors. With MonaVie’s compensation plan, distributors have multiple options for earning income through their immediate sales and the sales organizations they build. “Network marketing provides a way for people to take control of their financial situation,” explains Dallin Larsen, MonaVie founder, chairman and CEO. “It’s also the best way to reach consumers and show them the value of the product. A product sitting on a shelf doesn’t have the same promotional power as one sold through network marketing.” A major breakthrough for the acceptance of MonaVie has been
MonaVie Pulse nutritionally supports your cardiovascular system. With added heart health benefits derived from plant sterols (which studies suggest play a key factor in lowering cholesterol), resveratrol, and omega 3 fatty acids, maintaining existing healthy cholesterol levels has never been easier.
the partnership with the Boston Red Sox baseball team which has made MonaVie the official juice of the team. Continuing the baseball theme, more recently MonaVie has also formed a partnership with the LA Angels of Anaheim, once again, making MonaVie EMV the official energy drink of the team.
As mentioned above MonaVie do not issue specific sales figures but in response to queries the company revealed: “We can tell you that growth in 2008 was almost exclusively in the United States, and international sales represented less than 10% of total revenue.” However, the company is already operating in 10 countries around the world, and will continue to focus its efforts on global expansion. When asked about the company‘s philosophy the founders say: “At MonaVie, our mission is to change and improve lives around the world by introducing unique nutritional products, offering a rewarding business opportunity, and by giving back through our charitable initiatives.” The most recent country to be opened up was Mexico, where the launch took place at the Centro Banamex in Mexico City on July 11th. Over 1,500 distributors and guests attended and another 8,500 joined the festivities online. A key element of MonaVie‘s strategy was placed center stage when Dallin A. Larsen kicked off the convention by announcing the MORE Project. He revealed MonaVie’s new involvement and commitment to disadvantaged children in Mexico. MonaVie has formed a partnership with Fundación Mexico Unido to help build schools, support underprivileged teens, and give back to children with disabilities all across Mexico. While the MORE Project in Brazil will remain the company’s principal philanthropy project, contributions to the MORE Project made by Mexican distributors will automatically be funneled to the Fundación Mexico Unido. And how does MonaVie see the future? “We are blessing the The day before the convention, MonaVie formally opened its Mexican office in Mexico City with a ribbon cutting ceremony performed before 100 guests by Mexican television personality (and MonaVie distributor), Marco Antonio Regil. The new lives of people around the world, one bottle and one relationship at a time. It’s a recipe for success because it’s based on sound business and ethical principles, principles that never go out of style and will never need to be bailed out.” You can find out more details on the MonaVie website at http://monaviemediacenter.com/ or by e-mail at firstname.lastname@example.org. Having a local office in Mexico emphasizes MonaVie’s commitment to international growth. Other significant recent international events have been the official launch of MonaVie EMV in Canada at the Edmonton City Meeting on July 25th and the Jerusalem City Meeting on August 2nd where it was announced that MonaVieTM had received kosher certification from the Orthodox Union and an Ishur Kashrut certification from the Chief Rabbinate of Israel. And the international emphasis continues with the start of the pre-launch phase in the UK and Poland. office will serve as the administrative headquarters for the MonaVie staff in Mexico as well as a place for distributors to pick up products and hold meetings. This operation will be led by MonaVie Mexico General Manager Alfonso Todd.
“LOVE, LEARN AND LEAVE A LEGACY”
Portrait of Synergy top seller
Sabine Poster of Synergy enjoys her work. You can see that both when you look at her and when you look at her sales figures. She likes to help her fellow human beings and takes pleasure in seeing how others can arrange their lives freely. She herself has also been able to achieve a great deal of freedom through her work for her company. For the Schleswig-Holstein-born networker this freedom is the great advantage of the multi-level marketing industry. She herself lives in accordance with the motto: “Be enthusiastic, love your product, spend your time with people who also want and believe in what you do. Let people help you and be active.”
of scene – so she did a training course to become an insurance saleswoman. Then she worked for ten years for a large financial services company. She first came into contact with network marketing through the company NSA. But at that time she was still very happy
in This is a principle that the woman from Northern Germany has worked by all her life even if on the way she has made a couple of detours. After her vocational training Sabine worked for many years as a hotel manager. But after a time she needed a change
with her job. “This meant that it wasn‘t the right time for me,” she says in an interview with OBTAINER; she first became really involved in MLM through the telecommunications industry. But this sector proved to be “fast-moving and confusing,” which is why she is very happy to be working for Synergy today. In the meantime she has come to understand that this change was also very necessary for her personally: “Synergy is a company I can identify with completely. Because this company is ethically impeccable and lives up to the motto ‚Love, Learn and Leave a Legacy‘.” “WE have brilliant products,” reports Sabine as she tells us about the enthusiasm she can feel from partners and cus-
tomers, which is “gigantic.” “In addition our pay-plan really allows genuine teamwork – something that, unfortunately, isn‘t always something you can take for granted!” And she adds: “The people who like our products like to recommend them to others or to give our partners recommendations. For this reason there are a lot of partners who are making very good money just from our products.” Sabine Poster is a team player – being anything else is something she can‘t even imagine. “It‘s the principle of network marketing that inspires me. Working in a team where everybody is working on achieving their goals however great or small they might be – and supporting each other in
the process. That‘s what I call real team work! Where else is that possible in this form?” During her time in network marketing Sabine has had no bad experiences. In her opinion this is because here the “me-first principle is impossible.” Even if things should on occasion go wrong, you grow as a result and develop yourself further. For this reason she also says full of conviction: “There is is really no other activity that aims more to help other people to achieve their goals. As a rule in professional life people really only try to ensure that they look good in order to get a job or to get promoted to the opening with better pay.”
In the course of acquiring new partners the most important means for Sabine Postel is still personal contact with those who are interested. She works using predetermined system because “everything that is excessive only causes confusion and distracts from the essentials.” When she explains the distribution system, she therefore does so in line with the principle: “the simpler the better.” This also applies to the online method, which of course she also uses. Presentations on the Internet represent for her a good additional module to give information to people who are interested when they live further away. This saves her a lot of time and new partners are able to deepen their knowledge using the online presentations. That she has no problems getting to know new people and thus potential partners is something that you accept form the friendly career woman without any doubts. “You are constantly getting to know new people,” she says with a radiant smile and a hearty laugh.” Every day and everywhere. You only have take the opportunities offered and walk openly through life.” And how does she explain the advantages of her MLM business opportunity to a lay person? “Many people do it a little and everybody can achieve their goals within the team, no matter how great or small they are.” She is of the opinion that you should use the leverage of the network. Precisely at the present time when a second or even a third job is often necessary in order to be able to maintain a certain standard of living. For the woman from Northern Germany network marketing appears for precisely this reason today to be just what the doctor ordered. Here she is motivated by the quality of life the job offers her and which also consists of working according to her own ideas of where and when she wants to work. Because her hobbies place great demands on her time too – particularly riding, which is one of her favorite leisure activities. But she also reads a lot and continues her education. At the moment her favorite book is “Die Handtaschenlady,” a book that communicates the principles of networking in an amusing and an entertaining manner. But also by reading biographies Sabine has bee able to find role models for herself. And also in her personal circle she has found people who have motivated her and she is very grateful to them. This is particularly the case with here collaboration with Hakan Cetin (cf. OBTAINER ONLINE No. 31), provides her with new motivation again and again: “Here I would like to give my heartfelt thanks to Hakan once again!” When asked whether she also holds meetings in hotels Sabine Poster responds: “Hotel meetings are an option because they
provide a serious ambience and are neutral places. But home meetings offer a more personal atmosphere. For those who value such a personal atmosphere product parties are the most suitable method as a rule.” She herself is also a great sympathizer of seminars in hotels. Her company carries out training sessions there regularly. “Hotels offer a good opportunity for training sessions and to present the business to guests.” In addition these sorts of meetings create the team bonds she values so much: “In this way the partners can see each other regularly and exchange experiences.” For current news Synergy offers telephone conferences – and that is a good thing! Because, as already indicated at the beginning: “More would only act as a distraction from the essential things!” For this reason Sabine advises all networkers: “It doesn‘t matter whether you want to earn 500 euros or more – the difference is the amount of time you invest! Because what you have to do is always the same!”
Before we look at the 4th level of development more closely, In this issue I would like to make a short digression with you and look more closely at the leadership qualities of a well-known personality. I am certain you will ask „Why?“ – and I would like to answer this question immediately. Having now looked more closely at the first 3 levels of development, the question often arises: “How can I now best implement that?” An initial response can be found in the analysis of leadership qualities of other famous leading personalities. But this also brings about a certain danger. When we look at the abilities of another great leader, we tend to compare ourselves with them. But when we compare ourselves we often miss the opportunity to learn because, as is the case with most people, their self-confidence is not strongly developed enough to make a comparison WITHOUT immediately looking for faults and mistakes in themselves. For this reason we will today only make a short digression and look at only three essential principles of leadership used by this leader and to which he owes his above-average and historically unique success. A few months after the almost landslide victory of Barack Obama in the American presidential election we are faced with an historic moment: the first black president of the United States. But is that all we can learn from this election campaign?
Today‘s view and analysis of this success is not about an ideology. The election is over. And while many believe that John McCain‘s economic program would have made more sense for business, particularly with regard to free trade, the tax policy and when it came to creation of jobs, almost everybody is nevertheless happy (coupled with a lot of hope) about the presidency of Barack Obama. Because his election campaign slogan was an “America for everybody” as he so passionately promised again and again. But enough about politics. Today I would like to examine with you what lessons you can draw as, a businessman or women, as an executive or as a private individual from McCain‘s defeat and Obama‘s victory. Because when we look closely three principles or lessons can be drawn which are valid for both the “politics & election campaign” stage and also for business and indeed our lives. And it was precisely on these three lessons that Barack Obama systematically built up his victory.
The first principle of leadership
Let us start with the classic principle of leadership: a clear constant vision. If we would like people to follow us it is important that we repeat a clear understandable and constant message (or vision) again and again. This is a very well-known principle and, despite this, it is one of those most commonly disregarded in interpersonal communication – here it is not only valid for managing staff and/or a company, but also for friendships, relationships and in the upbringing of children and young people. The more often you change your “message” the more you unsettle those who are supposed to be following you. And the more difficult it is to understand your “central message” the more difficult you make it for people to follow you. When you look at, for example, McCain‘s health policy you will recognize that it has in many details really very good elements which, if implemented, would definitely have helped many people. The problem however was that McCain did not succeed in communicating this policy simply and comprehensibly. Instead it appeared to many people to be too complex and incomprehensible. So while McCain tried to convey his policies in a complex manner, Obama‘s message was simple and was more of a declaration of intent. He spoke of the failures of George W. Bush. He talked about transformation and hope and health care for all. He always painted a picture of the future that inspired people. This is also a perfect example for leaders: Seek out a limited number of points and repeat these untiringly when communicating with the people you want to “follow” you.
Therefore it also means: “People will follow the person who is following his or her dream.” That is precisely what Obama succeeded in doing. With his simple message “Yes we can” he presented people with a clear and simple prospect and at the same time handed them a “mantra” that was easy to understand and follow. This is how we should live our lives. If you would like your subordinates to follow you, if you would like your children to do what you say, if in your relationships you would like your partners to have a feeling of security and follow you in order to build on the relationship, then it is important that you present all these people with a clear vision AND that you never get tired of repeating this vision again and again and “painting” it anew. The second principle of leadership After looking more closely at the first principle of leadership from the American election campaign of Barack Obama, let us turn to the next principle of leadership, which will, I am sure, be familiar to many of you: faultless execution. In their trail-blazing book “Execution” Larry Bossidy and Ram Charan describe how faultless execution is not the only thing that a leader needs to act correctly – but without this important characteristic everything else that the leader does will count for little. This American election proves their thesis. Over almost two years of constant attacks and combat Obama‘s team made only very few mistakes. From the very beginning his advisers were the better campaign team and his “staffers” were always prepared, agile and active where they were needed most. By contrast McCain‘s team often seemed inept and “hobbled” in a makeshift fashion from one public appearance to the next. Bad team spirit among his advisers often made an impact in the form of bad preparation on McCain‘s part. And the significantly
lower campaign budget showed the “lower” quality of his team since they were unable to raise enough funds. The team surrounding McCain tried again and again to run the campaign in the “classical manner” while Obama‘s team was innovative, for example, they used the new media ingeniously in order to provide as many people as possible with their information. From this also you can draw two important lessons for yourself. Firstly: It is not bad if you make mistakes as long as you quickly learn from them and get them under control again. Secondly: the less mistakes you make in your execution and
where an agitated McCain behaved erratically the impression grew that McCain himself was afraid and was helpless with the means at his disposal. Obama responded mostly with stoic calmness, stayed sitting in his place and answered with care. Even when he was personally attacked, he kept his cool. In this way he communicated “non-verbally”. He stuck to his viewpoint and radiated calmness. Another of Obama‘s ingenious moves (which you can classify under the principle of “faultless execution”) is the way he outmaneuvered Hillary Clinton for the Democratic nomination. Hillary Clinton committed a catastrophic mistake in thinking
implementation the more people will connect competence with your conduct and behavior. This is valid both in business and in private life. And there is another important third lesson: You do not have to make all the mistakes yourself, but can learn more quickly from the lives, experiences and mistakes of others by precisely observing them and drawing lessons for yourself which you then implement. Obama‘s team succeeded in doing the latter excellently. While with every new television debate McCain came across as being more and more “helpless”, Obama scored points less by what he said than by the way he reacted to what McCain said. McCain allowed himself to be tempted (or was forced by his party and his advisers) to attack Obama directly and personally, trying to arouse fear in him. But what this approach provokes is something that McCain‘s team was unaware of: It creates fear in those wanting to create fear! With every new attack, with every television debate and with every television appearance
she could win in the same way all previous candidates had done; by securing victory in the large states New York, Ohio, California and so on. By contrast Obama‘s team did its homework perfectly and realized that he stood little chance against Hillary Clinton in the large states. However they figured out an unexpected possibility of how he could nevertheless win.. While Hillary Clinton concentrated on winning in the large states, Obama‘s team focused on the many small states and on the undervalued delegation meetings of all factions in a particular state. In this way Obama‘s team was able to secure the majority step by step and at the decisive moment overtake Hillary Clinton. Here too you have an important lesson for all aspects of your life: It is not always the big things that lead to changes, but often the many small things that we often overlook and see little significance in. The best example of this is keeping a journal. Often people look for spectacular things to include instead of understanding that it is the many small, apparently insignificant entries , can change our lives.
The third principle of leadership Let us now turn to the third principle of leadership that shaped Obama‘s election campaign strategy. The third principle of leadership is: well positioned allies. During coaching sessions I experience again and again, companies that believe they can win in everyday business by using the same old methods and going the same old way – only more intensively and better. Therefore I would like to ask you a provocative question: Do you know the definition of idiocy? Doing the same things again and again – and expecting different results!
ter you have your “well positioned allies” firmly on your side and these are convinced of the advantages, of your character and of your initiative. But that is not enough. If you would like your allies to stand by your side, you should not confront them with unexpected surprises. Think only of the move by McCain‘s team to unexpectedly present Sarah Pallin as the vice-presidential candidate. The media had not been informed of it in advance and they did not react very positively to the move. Quite the contrary. Through this action, McCain‘s team lost many allies in the media and what then broke out was a kind of “hunt Sarah Pallin” campaign which culminated in the media doing everything to paint Sarah Pallin in a negative light. Here too this third principle applies, not only to companies,
And do you know the definition of increased idiocy? Doing the same things more intensively, more frantically and more often – and expecting better results! The road to more success in business consists of looking for new customers and finding and opening new markets en route. You can beat your competitors if you try to play according to “the old rules”. In order to grow, you must, however, invent a new game and then also defeat your competitors in this new game. This American election has once more shown and reinforced the value of “well positioned allies”. From the very start Obama had the support of the media, which in turn decided to consciously downplay the controversies Obama was involved in. And so the game that McCain‘s team had built up in order to whip up fear in Obama and to discredit him had, in the end, a boomerang effect against McCain. In the end nobody could deny that Obama‘s relationship with the media made a significant difference. As a company you cannot succeed in winning in the long term if you do not have the support of your well positioned allies. And the bigger the company the more important this principle is. Because every time you try to change things or try to create a new path, you will always have people that will resist you. They will carry out the “struggle against you” openly in meetings, in the media or through “palace intrigues.” Therefore you need your allies in all these places. Because in the end these can be crucial in deciding whether you win or lose. That is the reason why it is important that you only start every leadership initiative and/or change in your company af-
but also to your private life. Thus, things become difficult if you are in a relationship and your partner‘s friends do not like or respect you. It will become difficult for you to bring up your children if you do not get on with your children‘s best friends and/or their parents, the same is true with the teachers etc. Therefore, always choose consciously and carefully which ally you need in which position in order to act for the general good. In the coming months we will see which deeds follow the words of the election campaign. As it is not without reason that the slogan goes: “Actions speak louder then words!” But no matter what deeds we see, one thing is clear: We are experiencing exciting times and we can look forward to an exciting future where we can learn a lot from the lives of others. Because: The future belongs to those who prepare for it! Consider just how you can integrate these three principles of leadership into the first three levels of development the people in your downline are going through. It would be best to take up your journal right away and make a note of your thoughts on this. Always remember: Leadership is action – not position! Your Coach, Nuno F. Assis www.assis.de
Proper Behaviour Is Never Outdated
Cellphones are therefore a subject for business etiquette
By Alexander Plath
… about the author:
(www.alexanderplath.com) is an expert on the subjects
“first impression) (twitter.com/erster_eindruck), presentational skills, body language, communication & presentation, etiquette and business etiquette, enthusiasm & motivation, selling and management training. For 20 years he has be active in sales, distribution and training and during this period he has occupied all positions from salesman to Director Foreign Distribution and Press Spokesperson for a multinational corporation and he was responsible for the foreign expansion and the public relations of a multinational group of companies. In addition ,Alexander Plath is the Managing Partner of Plath & Partner AG and is a member of the supervisory board of the Swiss subsidiary of a multinational corporation.
Today within the framework of making a good first impression we are devoting ourselves to the question of business etiquette. There are only a few things that can put you out of contention and make a terrible first impression as quickly as lack of manners.
quette. There are only a few things that can put you out of contention and make a terrible first impression as quickly as lack of manners. The challenge here is that people will not tell you if you have gotten out of line. You‘ll simply not be invited or rung up anymore. Or more snobbishly: “It‘s not a question of the exclusive membership of the golf club, it‘s a question of the other members also wanting to play with you!” Doesn‘t this raise the question of who establishes the recommendations for business etiquette? For German speaking countries (and beyond) the “Arbeitskreis Umgangsformen International” [Engl. International Working Group on Etiquette] is the leading organization for
oday within the framework of making a good first impression we are devoting ourselves to the question of business eti-
recommendations regarding etiquette. Its (business) etiquette and recommendations are accepted unanimously and taken as the general standard and implemented. In order to accommodate the growing demand for training in etiquette, Inge Wolff, the chairman of the AUI, has recently been instructing AUI-certified trainers, one of whom is also the author of this article (www. alexanderplath.com). Particularly in business life the cellphone has become indispensable and therefore the subject of this article is cellphone etiquette. In recent times more and more areas have been introduced in which cellphones are forbidden. It is a shame that this is even necessary as it is so easy to have consideration for other people when using a cellphone. Modern technology has made it possible to turn off the most disturbing function – the annoying “tootling.” The vibration alarm, the flashing light function and the mailbox make this easily possible.
A further nuisance factor is being forced to listen to someone else‘s conversation! However, to avoid this molestation, people can‘t use technology, they have to act themselves. If a conversation in the presence of others cannot be avoided, a polite person will move away from others and leave a comfortable distance between himself and the other parties. For example, by leaving the room. In addition, everyone who heeds the following points will make themselves popular: 10 Golden rules for using a cellphone 1. Please always remember the basic rules for making and receiving calls in a public place: Wherever the peace and quiet or the concentration of others is likely to be disturbed, the nuisance caused both by audible ringing tones – primarily by the “tootling” of all possible melodies – and by being forced to listen to the conversations of others should be avoided.
2. In everyday situations such as when shopping and when in areas with a high density of cellphones, such as on the train, please turn down the volume of your ring tone and please also lower your voice when talking. 3. During a discussion with somebody, don‘t place your cellphone on the desk. This implies: I am at any time ready to interrupt this conversation with you. The subliminal, but clear message is: You aren‘t important to me! 4. Never interrupt an discussion – or lose eye contact – to look at a text message you received. This – just like sending a text message – has the same negative effect. 5. Remember to also avoid annoying tones for text messages. This applies both to receiving and sending text messages. 6. Answer your cellphone just as you would on a landline using the appro9. Please keep your mailbox greeting brief. A sentence like: “Unfortunately I‘m not available at this time, as I either have no reception or I‘m currently un8. To avoid such situations set your mailbox up so that after the fourth ring you mailbox kicks into action. This is also practical if you can‘t take a second call while you are on the phone. 7. Take a call on another person‘s cellphone only when you have been explicitly authorized to do so. In this case, answer with your name, the appropriate greeting and in addition: “John Doe‘s cellphone.” And on a personal note: priate time of day (for example: “Good morning, your company‘s name and your own name). The exception is when you only use your cellphone privately and you see on the display that somebody is ringing who will recognize your voice if you just say “Yes” or “Hello” or if you are able to greet them directly by name.
available for another reason” doesn‘t just make the call unnecessarily expensive for the person calling. It is simply unnecessary. The reason: Everyone knows that somebody is unavailable when the mailbox kicks in. 10. Never use a business cellphone number that someone has given to you late at night or during the weekend. The reason: Anyone can forget to switch their mailbox on. Everybody – even in the age of the cellphone – has a right to privacy.
As a regular passenger on Swiss and German railways, I ask you, from the bottom of my heart, to keep in mind that the person you are on the phone with is free to decide if or how long they want to continue talking to you – but your fellow travelers, in most cases, do not :-) … Always on top of business etiquette? http://twitter.com/business_knigge
nach dem Bestseller von Roman Anlanger, Studiengangsleiter an der Fachhochschule des bfi Wien
Language as a Trojan Horse
In this contribution I will deal with the question of how language can be used as a Trojan horse. Again I will cite some practical examples and give guidelines and hints about how you can use these methods yourself for your own company. Using myths as an example, I will show that these archaic images can be used as vehicles (Trojan horses) for modern messages.
The deep-down cleanness of Ariel UlrUlrike, a fashionably dressed woman, lays great value on clean laundry. It has to be perfectly washed and it should also smell good. However, in light of all the tempting advertising slogans from the producers of detergents, what does clean really mean? Which washes really clean: the detergent with the “gigantic cleaning power”, the one with the “megapearls”, or the ones that are “double concentrated.” “Good advice is expensive,” thinks Ulrike, who has already spent ten minutes standing in front of the goods on offer in the supermarket before finally choosing “Ariel” from Procter & Gamble, which she knows well. What has been going on in her head? Let us first take a look at the advertising history of Ariel. The product came on the market in 1966 and was initially advertised in Germany with the slogan “Ariel zum Reinweichen” (Ariel to soak things clean). Two years later Klementine, probably the best known protagonist in German commercial television appeared for the first time. She always wore white dungarees and the slogan “Ariel doesn‘t just wash clean (sauber), it washes deep down clean (rein)” caused the pulse of many women to speed up. Ulrike expects detergents to wash clean, that is, so to speak, the basic assumption, the basic use of the product. However, a detergent that washes “clean” has a completely different
dimension for Ulrike. In Ariel‘s slogans the concepts of “rein” and “sauber” were differentiated from one another. Other detergents were allocated the idea of cleanness (“sauber”) while Ariel took possession of the concept of being pristine (“rein,” which also means “pure”). Here two concepts were separated from one another and brought into opposition. “In this way precisely that semantic characteristic which separates “sauber” from “rein” is activated for the recipient. “Rein” also has a moral quality, whereas “sauber” only has a functional one. Thus Ariel is allocated the characteristic of moral cleanness, and does so without this being expressed explicitly.” (Helene Karmasin, leading motivation researcher) Language is, formulated simply, a “complex system of signs that transports meaning.” The system of linguistic signs is explained and investigated with the aid of semiotics. Thereby, semiotics investigates the relationship between patterns of perception and their meaning. A subdivision of this is the demonstration of equivalence and opposition which provides an analytical framework for the explicit and implicit codes of language. By means of this analytical tool, products can be differentiated from others and positioned by means of the linguistic expressions; they can be anchored differently in the consumers heads and claim to be unique.
„Fahrfreude“ „nachgebende Zahnbürste“
is Course Director of the course “Technical Sales Management” at the University of Applied Sciences bfi Vienna and is responsible for the teaching and research staff. Anlanger successfully completed two degrees, is a CRM manager and business trainer and also lectures at various scientific institutions. Anlanger is the inventor of Trojan marketing and a successful author (his bestseller is “Trojanisches Marketing”). In addition he is in great demand as a speaker.
The possibilities of language in Trojan marketing In order to find, in the truest since of the words, “the right words”, it is necessary to keep a few rules in mind. The five most important properties of effective words for marketing have been illustrated by author Michael Brandtner in his article “The essence of the brand: This is how you focus your brand on the future.” Notional freedom of the word The supreme maxim here is that the word used is unique, i.e. is not used by anybody else. As an example he gives the word “Felsquellwasser” (rock spring water) used by Krombacher, which was the first brewery to use this word and so positioned itself as the No. 1 brand in the heads of consumers. The word has to fit with the customer‘s experience Here Brandtner cites the example of Dr. Best‘s “flexible toothbrush,” which guaranteed the success of the company. Simplicity of the word People love simple things and seek to avoid complexity since this is linked with greater mental effort. The words used should always be in the dictionary. Examples of this are: “Fahrfreude” (joy of motoring) for BMW or “koffeinfrei” (decaffeinated) for Kaffee Hag.
Contrastive effect of the word Here the same principle is used as in the case of Ariel by bringing something into semantic opposition. For this point Brandtner points to the example of Duracell, which contrasts its “longlife” batteries with the “shortlife” batteries of its competitors. No use of fashionable words The drawback of fashionable words is that after the end of their fashionability they have a different significance and so can become negative. On this theoretical and practical basis we will show in the following how language can be used as a Trojan vehicle. Here it is always a case of charging existing language patterns in a Trojan manner and diverting them into new levels of activity. Mythological linguistic images as a Trojan method Greek and Roman mythology offers a rich pool of linguistic images which can be used in a Trojan manner as the following examples will show. So let us take a trip into the realm of the gods and myths. Sport under the banner of the goddess Do you know who assisted the father of the gods, Zeus, in his struggle against the Titans? It was Nike, the Greek goddess of victory. Nike is a name you will certainly know from a completely different context, namely in connection with sport. The international manufacturer of sports articles took its name from Greek mythology. In Antiquity it was custom to erect a statue in honor of the goddess of victory after battles had been won. Nike was always represented with wings, in modern times also. An example of this is the statue of Nike on the Olympic site in Berlin. Now let us analyze the Nike logo, the Nike tick, also known as the “swoosh.” This is an allusion, a reference to the wings of the Greek goddess. The implicit meaning of the wings expresses the idea that with Nike products you will “outperform” your sporting rivals. In recent times the producer of sports articles for sportsmen and women has also used advertising subjects where the image has been missing. It was symbolized by sportsmen and women using fictitious characters and every viewer knew immediately that this was an advertiseIf you had asked somebody in Austria two years ago whether they knew anything about the Hound of Hell in Greek mythology they would in most cases have said no. Today, all Austrians know the Greek Hound of Hell very well and if you ask the question again you will get the answer Cerberus. What has happened? The American investment company, Cerberus Let us come back to the present. In 1998 the Berliner Effektenbank (an investment bank) was founded and in 2006 it changed its name to the “Quirin Bank”. The bank‘s logo is adorned with the Sabine god of war sitting on the back of a rearing horse. As was the case with the sporting goods manufacturer, Nike, here too a concept with mythological associations was chosen for the name of the company. The advantage of this technique is that mythological words are learned socially and transport meaning. Concepts borrowed from mythology are basically Trojan horses since they implicitly and explicitly transport existing learned meanings into the heads of customers. Calling your product after the god of war Let us now make a short detour into Roman mythology. You have surely heard at some stage of the “Rape of the Sabine Women”. According to the legend Romulus and Remus founded the city of Rome but in the city there was a great lack of women. In order to eliminate the shortage of women Romulus thought up a sneaky plan. Using the pretext that an great spectacle was going to be staged, all the surrounding cities were invited to Rome. The Sabines also accepted the invitation and sent people to attend the spectacle. However, since they did not see through Romulus‘s underhanded trick, the Sabines brought no weapons with them. In the middle of the drama the Roman soldiers attacked completely unexpectedly and kidnapped all the women who were present. The Sabine men swore that they would take revenge and prepared for an expedition against the Romans. However, the women who had been kidnapped stood between the conflicting parties and ended the impending battle peacefully. So much for the legend. The proud Sabines had, as was then usually the case, their own god of war called Quirinus. ment from Nike. Here, there is only one thing to say: A creative piece of work!
Capital Management, has bought one of the largest banks in Austria, the Bank für Arbeit und Wirtschaft AG (BAWAG), and through the dissemination of the news in the media people suddenly became aware of the name Cerberus, the guard-dog of the Greek underworld Hades. Here the interesting thing is the implicit meaning because ,figuratively speaking, Cerberus guards the customers‘ funds. A further advantage of using mythological words is that these have a meaning which is already manifest and which will not change anymore. By contrast in the case of fashionable words the meaning can change quickly – and this can have negative consequences. In most cases mythological figures such as gods, demigods, warriors, emperors etc. carry a symbolism which can be used as an additional code for transmission of meaning. The Greek sea god, Poseidon, who was called Neptune by the Romans, is inseparably equipped with the following three symbols: the chariot, the dolphin and the best-known symbol associated with him – the trident. One of the best-known Greek goddesses is Artemis, who is regarded as the goddess of the hunt and as the goddess of women and children. In Roman mythology she is called Diana. The principal symbols in her case are the bow and arrow and the quiver belonging to these. The well-known Austrian product “Diana Menthol Balm” is one that you may know. Here too mythology provides the template. In the brand logo the goddess is depicted with her bow and arrow just before firing. Implicitly this means that Diana Menthol Balm works quickly. Just as quickly as an arrow.
A x e l Graser
differentiates himself as a trainer from the “usual” trainers in MLM by the fact that he quite simply takes the principles that are self-evident in nature as the premises for successful work. “It does not require philosophical thinking or psychological training, we merely have to keep an eye on nature” is his credo. Axel Graser was born in 1948 in Tailfingen, Swabia. He grew up in a medium-sized car dealership that his grandfather had founded in 1924. After the War the industry boomed and so as the eldest of two sons he was trained to take over from his father. He learned what in those boom years passed for “management.” On the other hand, however, he was from his infancy a confirmed horse-lover and also dog-lover who spent as much time as possible out in nature. In the course of this he always considered nature both as a challenge and an adventure. During his life he has traveled much and among other places he lived for a long time in the Canadian West. In 1992 he founded a a company as a tour operator and was able to make his hobby into a profession. OBTAINER WORLDWIDE is pleased to be able in the next few issues to make the thoughts of Alex Graser on “Natural Leadership” accessible to a wider circle of interested people – i.e. to you, our success-oriented readers. Look forward with us to an inspiring, exciting and knowledgeable read. Axel Graser is married and has four grown-up children. He got to know network marketing in Canada where he lived with his family after “restructuring measures” by by the “Ford Works” – which within a very short period pushed 450 dealers in Germany into ruin – drove his dealership into bankruptcy. “I therefore know from my own experience how unexpectedly and quickly such a thing can happen and I am – unfortunately – convinced that in the next few years many more companies will have to go this way no matter what industry they are active at the moment,” explains the trained businessman and economist. That Axel Graser sees in network marketing an “incomparable opportunity to build up a second string as a businessman” is no wonder, after all he himself built up a superb downline with the network company Forever Living Products (FLP) by putting his stress on personal coaching and “Natural Leadership.”
Every crisis offers
new opportunities 2
We live in a constantly changing world and each change, every further development faces us with new challenges. There was a time when the vast majority of people made their living in agriculture – until one day the “Industrial Revolution” with it technological inventions laid a completely different basis for work in agriculture and made many of the agricultural workers superfluous. These people were compelled to move to the towns and earn their daily bread in future in the emerging factories.
Today we find ourselves in the middle of an industrial revolution again. Again the cards are being shuffled anew and that means that we are again facing challenges that we can either accept – or ignore. However, we will bear the consequences of this ourselves. The age of full employment as we have known it for decades and have considered to be natural definitely belongs to the past. As a production country we (in Germany) have been relegated to a place at the back and the progressive technologization adds to that by replacing more and more people by technology. Whether you regard that as a tragedy and mourn for the “Good Old Days” or not, does not change anything with regard to this development. ‚Whether we recognize and use the opportunities resulting from it lies in our – in your and my – hands. We can allow ourselves to be overrun by the changing times or we can use them! The wheel of history cannot be put into reverse. Technological development continues and with it the reorganization of our society as a whole – and indeed at an unprecedented speed. When millions of people are already without employment today and this trend will continue to become
more acute – of that there is hardly any doubt – we have to consider alternatives – and that can only mean self-employment. But what can/could that look lime? What risks are really bound up with that and what opportunities offer themselves in self-employment? Who will guarantee success? There are three possibilities of self-employment that we want to look at here. The “classical” form of making yourself self-employed is to build up your own business on the basis of the profession or trade you were trained in. A craftsman‘s business, for example, or a shop or whatever. That means that you devise a business concept and with it you march off to the nice ladies and gentlemen who say that they will “clear the way” in order to ask them for a suitable loan. Whether you rent an business, buy an existing one or build a new one – first you have to dig deep into your pocket. You need tools, perhaps machines, vehicles, office equipment, a stock of good and other things – and if you take on one or more employees, they will expect their wages or salary to be paid on time from the very start.
The first question you will have to answer at the bank is about appropriate securities. Now perhaps you have a house that you can put up as security, or perhaps your parents or a friendly aunt will sign a surety – and when everything is “home free,” you can open the business. Then you should be on the lookout for a species called “customer.” Of course, you cannot expect that things will already be really rolling in the first month or the first quarter after you open for business. Therefore you think about a suitable advertising campaign. You calculate what you will have to pay for that – and so you talk to the bank again. And again the question of securities comes up. The opportunities grow if such a loan is granted – and also the debts. And the struggle continues. – I do not want to continue along this path. The fact is that most of the companies that go bankrupt here in Germany are less than five years old. To talk about risk, about “entrepreneurial risk” in this context is indeed justified. A second possibility is franchising. We all know the franchise chains: McDonald‘s, Burger King, OBI Markets, Inter-Sport or Fressnapf for getting everything you need for dogs, cats and canaries, BodyShop for cosmetics or companies like Auto Crew, ATU Auto Master etc. for car repairs independent of your car model. Yes, today even private tuition for schoolchildren is on offer from franchise systems! How does franchising work? Why is this method of distribution so successful that these companies drive market-leading competitors from their positions often within a very short period and are spreading to more and more sectors? – Quite simply: Here strengths are being combined in a sensible manner! On the one hand we have the franchiser, namely the company whose name of company emblem stands over the business or on the vehicles. It deals with all the business needs of market planning and the whole marketing strategy, with advertising that provides the appropriate degree of recognition, with the range of products, training courses etc. and provides the franchisees, i.e. the people running the businesses on the ground, with a worked-out readymade business concept. For that they pay a more or less hefty sum as an investment and in addition in future they will pay a certain share of their day-to-day turnover or profits to the franchiser. The investment costs for the franchisee can amount to several thousand, or even million, euros or according to the significance of the company, the sales territory and the location.
Franchising has prevailed and its triumphal march is far from finished. Today you find it in nearly all sectors of this system – and daily it is used by new partners! Now human beings are characterized by the fact that when they are successful they would like to achieve more success. Therefore people have asked themselves how they can continue to develop this fantastic system and so make it even more effective. The most important capital for each business consists of people – namely happy people. Happy customers just as much as happy employees and happy business partners. In order to integrate as many people as possible into the concept and to allow them to share in its success two obstacles had to be eliminated. The first obstacle is that for a start not everybody is in the position to or prepared to invest money – and therefore it does not come into question for them no matter how good it may be. The second is the limitation to one location or one sales territory. If solutions are found for these two problems, so people tell themselves, then a business like this must develop unhindered and without limitations. Here some people remembered a marketing strategy that had been developed in the 1940s in the USA and had been practiced at the time with considerable success. A company called California Vitamins, which sold all possible items of everyday use, was looking for ways to achieve nationwide coverage one day. In view of the size of America and the communications of the time this was a difficult task. So somebody at California Vitamins had the idea of rewarding every customer who was happy and recommended the company and its products to others with a small bonus. Such an idea was at the time brand new. But it worked immediately – even though this bonus was extremely modest! Still recommendation marketing was born and its success was quickly visible. The resounding success of the franchising business combined with the idea of the recommendation business – this is what we call “network marketing.” The famous scientist Prof. Dr. Zacharias, who has been looking into the development of efficient distribution systems for years, is of the opinion that not only is network marketing the distribution system of the 21st century par excellence but that if anything it will also eclipse the success of franchise systems. And innumerable people involved in this business have long been proving this on a
Axel Graser: Every Crisis O
daily basis. The time is ripe for this idea! Whether we use the opportunity it offers or not is something each of us will decide on our own. The French poet Victor Hugo once said long ago: “Nothing is as strong as an idea whose time has come.” That is true for all life situations and also for the professional and business challenges we face! What then is the difference from classical franchising and where do numerous economic experts (Professor Zacharias is by no means alone with his statement) get this confidence? While a classical franchisee gets his license direct from the franchiser, in network marketing everybody who is already working in this business can issue such a license. This means that everybody can “name” as many business partners as they want; they can also say “build branches” and participate in their success. Networkers who have understood this business will therefore always do two things: they endeavor to increase turnover – as is also usually the case in any other business, whatever it may be. Because without turnover there is no profit! That is something that should never be forgotten! At the same time, however, they also make an effort to build up a series of partners and to support them because they share their partners‘ success. Although this is very simple it seems that many people find it difficult to grasp. In the first place this is the result of a mentality that most people have – namely fundamental distrust of anything new. But also sometimes it is a result of envy and mistrust and also the “fear” that somebody else might “get rich” as a result of “their work.” The fact that they themselves are always also these “Others” is easily overlooked. Does that not mean that giving is more blessed than taking? Network Marketing is a genuine revolution that is happening before our eyes. It is not only an economic revolution, but also a revolution in people‘s attitudes. Namely that here the greatest success is recorded when people support the business partners they are associated with as actively as possible, Just as in the classical franchise the whole tried and tested business concept of the company is available in full to every Let us further assume that each of your partners imitates what you have done and that after some time – with your aid – they all also have three partners in their businesses and help them to be successful too. What does that mean for you now? In addition to your own commission you also receive a passive income from your three “direct” partners and from the businesses of their nine partners; in other words you are participating in the success of twelve “downlines.” Let us now go one small step further and calculate it all with five business partners each. This means that in this case you have five direct business partners plus 25 in the second line. Assuming that all five of your partners have understood what you have understood and exhibit the same élan – and ensuring precisely that is your loftiest task! In this example you are now already earning a passive income from a share of the performance of a total of 30 people. Here I will consciously stop playing with numbers because multiplying things further leads to results that sound unbelievable. But innumerable people working in this business are living proof of what explosive force is hidden in it – and would never again do anything else in life! How does this work in practice? And how should be understand this leverage? I want to make this clear using a simple numerical example: Let us assume that you are absolutely in this business and have understood that the dynamic and power lie in the reproduction and duplication of your own success. So you make an effort to win three partners for your business and you support them in doing exactly what you are doing yourself, namely to make their own normal turnover and in addition also to find business partners. After all, your partners‘ business is also your business. when they pass on their own insights and knowledge, when ultimately they look after their partners‘ businesses at least as much as their own. The leverage at the basis of this concept is shown by the numerous success stories in the industry that are reported regularly by OBTAINER.
Offers - New Opportunities
newcomer and it only needs to be put into use. Also in this business nothing works of its own accord; you have to work at it. But the harvest is enormous if the seed is sown correctly! If you think how much effort each of us normally has to put into earning our daily bread, how many hours are invested in work just in order to get by again every day and every month, then commitment in a business with such a basic leverage should be worth all the effort. The only secret is that you get rewarded when you help others to be successful instead of concentrating exclusively on your own results. Considering this seriously should actually not be something that anybody would call into question no matter what job they have, what business they run or whether they are even unemployed. Today we are being flooded by new products, technologies, methods or whatever. Trade routes have become shorter, communications quicker, the world smaller The transformation we are permanently subjected to is taking place today at a breathtaking pace. Anybody who closes their eyes to it is maneuvering themselves onto the sidelines. The old German saying “Shoemaker stick to your last” may be a well-intentioned piece of advice, but already for many who have stuck to it it has already become a pitfall. Today we are faced with changes and thus with challenges that are unique in history. Whether and how we react to them is our decision alone. There are three groups of people when the question arises of confronting something new. The first group consists of those who face anything new with skepticism and rejection and who pull out the stops to fight the innovation. Their premise is: What should not be cannot! – Now you you can talk a new idea, a new product, at new trend or any other innovative thing admittedly to death or discuss it to death or even prove that it is dead – but you cannot prevent it happening if the time is ripe for it. The second group – consisting the vast majority of people – also takes notice of something new, they find it either super There are studies that indicate that most people concern themselves in their thoughts 98% of the time with the past and the future and only 2% of the time with the present. What has happened is, however, something that we can no longer change. And what the future will bring is something that we cannot know. But what we decide in the present is the cornerstone on which we will build our future! I do not know which of these groups you, dear readers, belong to? This is a question only you yourself can answer. Perhaps, however, you should ask instead: “Which of these three groups do I want to belong to?” In the final analysis God gave us humans something that differentiates us from the animals – and that is free will. Surround yourself with “positive” people and defend yourself consciously and systematically against skeptics and pessimists and decide yourself what you want! Only these people move something in the world! Things were always that way – and they will always remain so. Then there is the third group as well. They are not any better informed than the other two groups, they are not more intelligent either and we are also not talking about “clairvoyants.”However those who belong to this group are a little bit braver on average. The decisive question these people ask themselves seriously when then confront something new is: “What benefit is it to me if I tackle it?” or completely stupid (and they do not keep their opinion to themselves even if it is just the opinion of other people which they have adopted). But they themselves do not draw any consequences from it. Afterwards they are astonished when it has worked for others and they have to find an explanation for it. These are the people who always speak in the conditional: “You would have to... I would indeed... We should...” People with this attitude will never change anything in their lives. They will always know everything better, continue to complain and unfortunately will very often be envious – but will never do anything themselves.
Dr. med. Manfred Conradt
Prevention Is Better Than Cure
all is slowly but surely approaching and winter is not too far behind that. The days will become shorter, colder, windier and rainfall will increase. This time of year is known for its coughs, colds, hoarse-
environment of the duodenum, which doesn‘t do them any good. The upper airways use cilia for protection. Cilia move like a windy cornfield transporting pollutants and micro-organisms out of the body once more. In doing this, the mucus produced is also helpful. The females vagina also produces an acidic environment (lactic acid) using Döderlein‘s bacteria (named after the gynecologist Albert Döderlein). The bladder and urethra are also constantly being cleaned by the urine. For this reason it is important to drink plenty. Everything in the intestine that is not absorbed (incorporated) is sent back “outside” - amazing, but true. During my time as an internist, I carried out X-rays of the gastrointestinal tract with a bacterial barium meal. Barium is normally highly toxic to humans. In this chemical composition it, however, was not reabsorbed by the body and was simply excreted. This is why the what is called “bioavailability” is so important. Only the absorbed part of a substance can have an effect on the body. For this reason scientists have concerned themselves extensively with bioavailability studies. However, if pathogens are successful in breaking through our outer barrier, our immune system kicks into action. This is very complex and the way it has been built up is fascinating. The organs, the thymus and the spleen, as well as tissues like bone marrow, lymph nodes and other lymphatic tissue belong to the immune system. The immune system can be divided further into the innate and the acquired immune system and also into the cellular and humoral (Latin humor = liquid). We constantly take, food, liquid and air into our bodies. There-
ness, fever, fatigue and limb pains – the symptoms associated with colds. Many of these are relatively harmless but are quite unpleasant and can lead to being on sick leave more often, something that can have enormous economic consequences. Many people might like to “take sick leave” and squeeze a few more extra days off work a year. However, for self-employed individuals who have to work constantly every sick day is a day without pay. However, not every flu is harmless, particularly real influenza. Old people and those with weakened immune systems can be in danger of complications such as pneumonia. For some time now, swine flu has been making its way around the globe and has now made it to every continent. This is the reason the WHO (World Health Organization) has declared it a pandemic (an infectious disease spanning countries and continents). There have already been several deaths reported and young people have also been affected. Nobody knows what else is in store for us, maybe the virus could evolve or perhaps become more infectious (virulent). The pharmaceutical industry is working hard on vaccines. There are also antiviral agents, which are, however, not comparable to the antibiotics we know so well. Viruses do not have their own metabolism, they are cell parasites and like a terrorist cause the cells to carry out their commands. We live in constant battle with bacteria, viruses, fungi and parasites. To survive these organisms very early in their developmental history developed defenses that are so good they are still surprisingly effective today. We humans have a protective outer barrier which prevents micro-organisms from entering the body whenever possible. The skin has a so-called protective acidic coat. Its pH value (degree of acidity, i.e. chemical hydrogen ion concentration) is approx. 5,7 (neutral 7,0) and with this wards off the tiny intruders. Tear drops contain an enzyme (lysozyme) which can dissolve bacteria. Pathogens who can survive this are later confronted with the alkaline
fore it is understandable that the interface of these organs (throat, lungs and intestine) have special defensive barriers between inside and out. The tonsils are the first defender, the bronchial system contains many defense cells (lymph nodes etc.), the intestine with its huge surface area can accommodate up to 80% of antibody cells. The appendix of the cecum at the beginning of the large intestine is lined with lymph follicles. As the old proverb goes, “death begins in the intestine”. It is generally accepted that 90% of all infections can be successfully fought through the innate immune defenses – the so
“The consequence of this can only be that we must take great care of our most precious possession, our health – as we only have one chance!“
to say basic equipment. This first attack will deploy leukocytes, monocytes, macrophages, lymphocytes, natural killer cells (NK cells), cytokines and so-called complementing systems. Foreign and pathological cells must be identified. For this reason the cells contain a body specific identity, that can be proven just like with a passport, through our individual major histocompatability complex (MHC). However, this is unfortunately something which can cause problems with organ transplants. Only identical twins are completely identical. The specific or acquired defense system targets certain antigens. This system is once again divided into a cellular (T cells, with various subgroups with various functions) and a humoral section (antibodies). These antibodies are known as immunoglobulins. Here several other classes with various significance are referred to. Special memory cells memorize the foreign antigens, so that they can react faster and more effectively if re-exposed to these foreign antigens. Isn‘t it a wonderfully elaborate system? The details are far more complex and can‘t be explained in detail here. Naturally all of this only works correctly under optimal conditions. The more effort we make to adopt a healthy lifestyle, the more effective our defense system will also be. Sensible hygiene (especially during times of illness with frequent hand washing), sufficient exercise (preferably in fresh air and in natural light), relaxing sleep, relaxation and mental balance and a healthy diet, as well as avoiding obesity, smoking, drugs and alcohol. In my last article I reported on the production of light dependent vitamin D and explained the meaning of this. Some things are easily implemented, on the other hand, others aren‘t so easy. For many the holiday season is over. However, was it really pure relaxation? Did you perhaps get sun burnt, catch an infection (diarrhea, a cold) or herpes? These coveted free days in the sun can also be stressful for the body, with changes in time zone, high temperatures, intensive sun rays, increased and unusual movement, change in diet and many, many more. We sometimes never completely get over some infections. The herpes virus stays in our bodies and will strike the next time our immune system is weakened, only to disappear once
again. Viruses like chicken pox can in old age and in people with weakened immune systems cause shingles. The HI virus (AIDS) attacks the T cells and thus undermines the bodies defenses. The consequence of this can only be that we must take great care of our most precious possession, our health – as we only have one chance! Nutrition as part of a healthy lifestyle is presenting itself as a problem for more and more people. This is because many food products are industrially processed to make them available all year round, however not enough of them are being consumed. The quality of fruit and vegetables is also reduced by selection of specific varieties, exhausted soils, unripe harvests, length of transport and particularly long periods of storage. Malnutrition also weakens the immune system. A solution to this could be the consumption of natural fruit, vegetable and berry juice concentrates in order to achieve an adequate basic supply for the general strengthening of defense forces. In the plant kingdom, echinacea and mistletoe are worth mentioning. Echinacea strengthens defenses, blueberries are said to have a healing effect on urinary tract infections and mistletoe seems to have a positive roll in adjuvant (supporting) cancer treatment. Professor Susan S. Percival from the USA has proven in studies in line with the Gold Standard (random and placebo-controlled double-blind studies) that Juice PLUS+® has a positive effect on the immune system (reported at the congress of “European Nutraceutical Association”, ENA, in March 2007 in Berlin). Questions to Prof. Percival: “Do you believe that it is really necessary to take such a nutraceutical regularly in conjunction with a normal and healthy diet? Or would you say that it is of value to take such capsules during periods of stress?” Answer: “No, I believe it is important to consume a healthy variety of phytonutrients.” All I can say from my experience is that since I began regularly taking this product about 11 years ago, I haven‘t spent one day sick in bed and I‘ve been free of my frequent and annoying herpes virus attacks. The bottom line is: “It is never too early to begin a healthy lifestyle, but it is often too late.”
Unfortunately, the consumption of fruit and particularly the consumption of vegetables in Germany leave something to be desired. In addition, deficiencies in quality occur due to long storage times, transportation and immature crops. Remedial action can create fruit and vegetable extracts. These can be taken in addition to meals as a capsule or as a powder and contain the piths of a wide selection of different types of fruit and vegetables.
he Institute of Sports Nutrition, Bad Nauheim.
The National Consumption study II (NVS) from 2008.
Kontakt: Dr. med. Manfred Conradt *** Internal Specialist & Nutritionist (focus on private medicine) *** Marketing Direktor of the NSA AG Vehser Str. 29, 49635 Badbergen *** Tel. 05431-4646 *** Fax: 05431-902180 *** email@example.com *** www.juiceplus.com/+dr.conradt
With some training anybody can increase their reading speed and potential uptake
Reading more quickly using Speed or Photo-Reading
These days time is scarce. Scarcer than ever before. Not only during their private time but above all in their jobs many people wish that the day had 30 hours or more. A not insignificant amount of our time is taken up reading information. Whether it is the newspaper, the mail, the ever-increasing number of e-mails or research on the Internet. We spend a large part of our day for reading automatically. And particularly in network marketing a large flow of information is normal and necessary. Anybody who has built up a larger team will know exactly how many e-mails have to be processed per day when doing so. In addition, there is the constant further training in order to keep up to date in your business. There are two different techniques that make it possible to drastically increase your reading speed and nevertheless understand the information completely – speed reading and photo reading.
Speed reading was developed in the 1970s by the British mind trainer, Tony Buzan. The British author, who was born in London on June 2nd, 1942, has become world-famous for his writing on mnemonic techniques, creativity, learning and speed reading. He is considered to be the inventor of the Mind Map®. But the origins lie even further back. For training purposes the Royal Air Force used a fade-in technique for recognizing aircraft. The goal was to enable pilots to recognize friendly and enemy at various distances extremely quickly. For this a slide projector was used which at first showed air battle scenes with large pictures for long periods and then later showed tiny pictures of 1/500 second. This training achieved impressive results. Therefore this tachistoscopic technique was transferred to reading. Quickly the test persons were able to increase their reading sped from 200 words per minute (wpm) to 400 wpm. However, the reading speed rapidly decreased to 200 wpm again as soon as the training ceased. Tony Buzan was the first person to deal with the possibilities of reading quickly and he originated speed reading.
Today, just as at the beginning of the 20th century the average reading speed is between 200 and 400 words per minute, whereby most people are at the lower end of this range. While in the course of school and study reading speed increases and mostly by the end of this period lies around 400 wpm, this reading speed decreases again during adulthood and sinks down to the 200 wpm mark. With speed reading it is possible to achieve reading speeds of 1,00 to 4,000 wpm. In the case of scanning a text it is even possible to achieve a speed of 10,000 wpm! This is worthwhile in the case of a very long text where it is then possible to pick out the most important topics and unimportant details at first don not even impinge on the brain in any detail. The origin of speed reading lies in recognition that our brain processes a text considerably better at higher speeds of over 400 wpm than it does at average speeds of about 200 wpm. The goal is therefore to train the eye in such a way that two obstructive activities of the eyes are prevented. One of these is regression. This means the constant return to words, sentences or paragraphs that we think we have understood incorrectly or even not at all. The other is returning. This is an unintentional return to words and sentences. The latter happens unconsciously. The eyes can be supported with a simple aid in this training. For this a pencil, a knitting needle or a chopstick may be used. The reading aid is moved here along with the line which is being read. The eye can thus follow the text significantly more simply and straightforwardly. At the same time concentration is increased and attention is heightened. Above all this is often observed in children when they follow the text with their finger. Unfortunately, this is something most of them are forced to unlearn as a “bad habit.” while reading the eye does not move smoothly across the text. The eye stops, takes in one or more words and then goes on to the next stopping place and begins again from the beginning. This short glances are called “fixations.” The first step is to increase the number of words per fixation. It has been discovered that skilled readers need only half as many fixations while reading a text as unskilled ones. Even when the eye fixates on larger blocks of words and it appears that the reader might not take everything in – no need to worry: The brain absorbs the information just as well or even better! So when a text is read using a reading aid the number of words fixated increases automatically and the reading speed is also increased. With conventional reading only 20% of the field of vision is used. After a while using the reading aid. 10 words
to the left and right of each stopping place are registered. It has also been shown that reading with fewer fixation points is more enjoyable. Quickly the brain gets used to such large groups and deals with them of its own accord. The reading aid then becomes superfluous. But with this the goal has not yet been reached. The extraordinary thing about speed reading is the “photographing” of a text, which the brain then assembles and analyzes. Here the field of vision is increased in such a way that the brain processes words from the previous and following line and registers them together. As a final step the brain is trained to read backwards so that not every line has to be read from left to right. In this way jumping backwards and reading speed is doubled. Finally the reading order is changed. There are six different methods for perfect speed reading. For these exercises the reading aids are again necessary. 1. The S method The eye is moved with two lines from left to right. When the end of the line is reached two lines are again fixated and the eye then moves from right to left to the beginning of the line. The whole thing is then repeated from the start. 2. The zigzag method The method is similar to the S-method except that here the number of lines can be variable.
3. The ribbon method This method is similar to the zigzag method but it begins at the right. In addition the number of lines is adapted to the reader‘s rhythm, which is why it is very popular with readers. 4. The vertical wave-movement method Here the eyes move rhythmically from left to right while moving downwards in the center of the page. This method not only promotes reading backwards it also trains the vertical and horizontal vision. 5. The double-sided reading-aid method Here two reading aids are necessary. That can be the finger on the left side of the page and a pencil on the right. Both reading aids move downwards on each side of the page while the eye reads the words between them. With this method you are training your brain to determine the direction of movement of the eyes. 6. The slow S Method This is a combination of the S, zigzag and the vertical wavemovement methods. Here you make a series of Ss and reversed Ss down the page. The best possible results are with five or six slowly falling movements from left to right until the end of the page.
Photo Reading has a completely different approach to speed reading. Photo Reading was developed by Paul R. Scheele. The basis of this reading method is the mode of operation of the subconscious. As a first step the reader must get a short general idea of the structure of the reading material. After that the Photo Reading proper begins. The reading material is leafed through page by page but the eyes do not fixate the text. In this way the text is transferred into the subconscious. After the Photo Reading follows the incubation period. That means that the brain processes the information. That is why a recovery phase is important immediately after the Photo Reading. Finally the contents read have to be activated in order to transfer them into the consciousness. For activation two further reading runs are necessary. In the course of these the text should be looked through using two different methods. Paul R. Scheele advises the use of the creativity technique known as Mind Mapping® because here the brain receives optimal support. Not every type of reading material is suitable for Photo Reading since the text is registered subconsciously. The text reaches the consciousness in a different way from conventional reading or speed reading. Therefore reading speeds of 25,000 wpm and more are possible. However there is no doubt that it works. 1. Preparation Free yourself from the conventional way of reading and get into the new technique. Fears and doubts will lose ground with continuing practice. Consider it as a game where you will discover new things. You should have a sheet of paper and a pencil available and allow yourself enough time to do the photo reading. Take the reading material and place it on the table in front of you. Determine what the reading material is about what you hope to gain from it. In this way your subconscious will recognize what significance it has for you. Then start to relax. Close your eyes and allow your thoughts to run freely. As soon as you feel relaxed count down from 10 to 1. With each number you will become looser and your breathing will become quieter and more relaxed. As soon as you reach 12 think of something nice such as, for example, a rainbow or a personal experience. If all goes well you will no be in the alpha state – a state of total relaxation with simultaneous high alertness. In the alpha state a person can learn particularly well. Think again of the reading material and why you want to read it. Then open your eyes.
2. Overview Now read the title of your reading material, the table of contents, the preface, the short biography of the author or other things that do not have anything directly to do with the text. In this way you will become more familiar with the topic of the reading material. After that leaf without interruption through the text from beginning to end and look out for words that stand out. These can occur often, are written in bold or italic type or you may notice them for other reasons. Write down the trigger words and read through you notes again. Try to write down the content of the text in two or three sentences. 3. Photo Reading Relax again and close your eyes. Let your thoughts run freely and breathe deeply in and out. Imagine that you have a a fragrant orange in your hand. Visualize the orange as if it were really there. Now move the orange to the back of your head and let it go. Since it is a magic orange it stays stuck there. Now the photo reading begins. Open your eyes and start with the first page of the text. There are two variants of Photo Reading. A: Try to look through the text. For this you should fixate on a point behind the text. When the letters in the text appear to be out of focus you are on the right road. A sort of additional page that is narrower ought to appear. This view is something you must retain the whole time. B: Imagine a cross that is hovering above the page and the ends of which reach into the corners of the text. Concentrate on all four corners and the middle of the text. Here too the letters will go out of focus. With the out-of-focus view leaf through the pages from beginning to end. Always linger on each page for only a few seconds. Try to maintain a speed that is as steady as possible. Think of something else while you are leafing through. That can be the lyrics of a song, a poem, a formula or something similar. Under no circumstances may you consciously notice the text. When you are ready, relax a bit again. Then do something else because now the incubation period is beginning. You will know nothing of the text at all yet. The brain is now processing what has been read unconsciously and that takes at least an hour. It is better if you wait a whole day. 4. Activation Now it is a question of becoming conscious of the information recorded subconsciously so that you can use the information. Relax again and think about the topic of the text. Go thorough the text again now by moving your eyes down the page in the middle from top to bottom. I a place is particularly interest-
ing read it more closely. However, beware of reading the text completely. Make notes for yourself on the topic of the text – or better, create a Mind Map®. Do not use more than 10 minutes for this and avoid consideration that is too strenuous. Photo Reading is supposed to be fun. 5. Rapid Reading With this you can gather still more information for your consciousness and understand still more of the text. Read the text completely from start to finish without pausing. Read significantly quicker than you normally do. Skim through the para-
graphs that appear familiar and read parts more slowly when these contain new information. Through this variation of the speed you gather the last information into your consciousness. If you would like to learn both reading techniques, speed reading and Photo Reading, start with Photo Reading. In the case of speed reading it is primarily a question of fixation, whereas with Photo Reading you have to give up fixation. However giving up fixation is all the harder if this has first been promoted by speed reading.
Daniela Claudia Szasz
Duty or Free Will?
I am not sure if you are familiar with the book by Richard Horne: “101 things to do before you die.“ In any case, I sat down and studied all 101 things, looking at those of which I have done and those of which I haven’t.
Here are some examples of a few things that are in there: - Learn a foreign language - Get a free upgrade on a flight - Throw a dart at a map: go wherever it lands - Read the most important books of all time - Live to be 100 - Learn the meaning of your name - Save someone’s life - Quit your job - Buy everyone in the bar a drink - Make your sex life more exciting and so on and so on So you need some humor with the whole thing and for this reason I hoped I would find one particular point. I would have been able to check that off my list straight away. But no matter how intensely I searched, I didn‘t find it. That point needs to be expanded… I‘m talking of “paying taxes“ because that is something everyone has to do them before they die. It is not quite so enjoyable, but let’s now imagine the fun parts. Am I hearing a long, drawn-out “Aaaaahhhh? Stay away from me!“ Relax; this is not a dissertation about the internal revenue ;) What is interesting about taxes: Some hate them, others evade them, others see them as a necessary evil, others flee from them – but no one loves them. No one enjoys them with the exception of tax consultants, who really love them because they earn their money from our taxes and they regularly send it with great enthusiasm to the IRS (a bit of humor is necessary). Right on time every month I sent my neatly filed accounts to my tax consultant, who as always booked everything on time and sent them back to me and I regiularly sent either the VAT or other advance payments to the tax office. Like I said: I was quite happy and always virtuously set some money aside so that I could always pay my taxes on time. Both my tax consultant and the tax office were not exactly the cheapest items in my accounts, but “what must be must be” I thought, and I “was at ease.” In addition, at that time I also had a financial coach who also double-checked everything and told me in advance how much money I had to set aside, so I really had nothing to worry about. I then came home from a business trip to Morocco and was planning a longer trip abroad to build my business further. Then my financial coach came by to throw a monkey wrench into the works, something I will never forget. Above all when tax consultant (who is also only human) makes an occasional mistake. It was 2000 when the following happened: I happily flew around the world to build my business in the good old networking fashion. I was perfectly content with myself and with the world. Because I have been dealing with it for more than 13 years, I have developed a pretty good feeling about how important this subject is in certain countries (especially Germany and Austria). Do you know the film “Meet Joe Black” with Brad Pitt and Sir Anthony Hopkins? It‘s superb how among other things the subject of taxes is dealt with there. There you can hear: “Nothing is as certain in life as death and taxes.“ An interesting sentence which I know since then. J
She explained to me without hesitation that the accountant had made a mistake that I had not noticed, and for this reason I owed a large back-payment for the previous year, which as a result would change all my advance payments retrospectively so that I would have to pay about 60.000 euros within 3 months. Can you imagine to some extent how I felt at that moment; how the rug was pulled out from under my feet? I could not understand how such a mistake could be made. I regularly paid three people (my tax consultant, who was also an accountant, my bookkeeper and my financial coach) so that everything would run smoothly – and then something that was extremely important had nevertheless been overlooked (at least in Germany)? I was angry, but that didn’t help – the money had to be paid. They all apologized to me, but did that help? A few short months later I fired my financial coach, and my tax consultant, but the damage had been done. Then I remembered a saying from the famous German chatshow host Harald Schmid. He said once in his Late Show: “In Germany the rich are those who can pay their taxes without taking out a loan to do so.” I had just barely escaped getting into debt, but I understood very well what he meant. As a result of this experience I tried to gain some insight into the whole question of taxes and to understand it a bit. Up until that point I “only” did what people told me to do. After all, I was busy building up my business and for “something like that” I just did not have the time. However, the truth is: If you do not want to deal with that, than you have to live somewhere else, in other words, in another country that is a bit more relaxed about these things. My easiest year – as far as bureaucracy goes – was when I lived in Asia. I did not know how easy-going everything could be until I lived there. Not quite as relaxed – but easier than here – was the year that I spent in Switzerland. In Switzerland, for example, tax evasion (regardless of whether it is intentional or completely the result of ignorance) is not a criminal offense. I myself, as many of you know, never wanted to return to Germany. But since I am here, I have to adjust again. It very quickly dawned on me why I hadn‘t wanted to come back: After almost 10 years my bookkeeper made another mistake that would also have cost me money unnecessarily. But because I had learned to keep an eye on things myself, I had the feeling that there must be a mistake somewhere. I ran my tax records You simply make a back-payment and you’re done. In Germany I would prefer not to risk anything like that. Think of Boris Becker, or Steffi Graf’s father, or many others. Other countries have different customs and rules. For example, American citizens have to pay taxes in the USA without any regard where they live or work on this planet – simply because they have an American passport. France has a very friendly and simple tax system for people whose businesses are still starting up. That changes when you earn a lot of money. J
by a neutral person and look – I was right! My tax consultant was overworked and had too many clients and this sort of thing just happens occasionally. Now I have once again changed my tax consultant. Mistakes with taxes are something that I am not prepared to accept anymore. What is the most important thing in this case? The most important thing is that I now try to keep track of my taxes, look at them, and try to understand what is going on. I am definitely not a tax professional, and I never want to become one, but I should know enough to understand my tax return. Because: when I pay too much (or too little in the short term) I have to foot the bill and never my tax consultant! Tough, isn’t it! In this case you really think: What am I paying for then…? Okay. Why have I been telling you all of this? Do I want to bother you with it? Too many networkers underestimate what they can do on their own, and still have an “employee mentality,” even though they are self-employed. I can give you a few tips from my own experience about what to look out for:
plains the “prepaid tax game” carefully to you · Become familiar with the tax regime for small businesses in your country and learn the most important details. · Have a business account, a private account, and an account for your tax reserves. · If you ever get the feeling that somewhere in your documents there is a mistake, make sure that you get it checked by another tax consultant. · Have one or two people that you can always call if something should happen to you (through no fault of your own) and you unintentionally wind up in a bad spot. J In some countries that happens faster than in others. May you never have to experience that. There are certainly more things that need to be taken into consideration, but these are a few points at a glance. If you don‘t have the time for this whole business and you can afford it: Pay someone to do it for you! However, do not underestimate it! And now to close, something to make you smile from the book
· The moment you decide to work with all your power in MLM register a company!
“101 things to do…” · Pull the perfect practical joke or April Fool’s day prank on a
· Look for an inexpensive tax consultant and sign up for a monthly business assessment (at the beginning it should be around 80 to 100 euros a month).
With that in mind: Have fun! ;-) · Learn how to read your business assessment · Collect all your receipts, bills etc. even if you still do not have a tax advisor, you will find one and he can book them retrospectively. · Send your business registration to the company that sends you your monthly commission checks. Then you will receive checks including the value added tax. However, you can only spend a limited amount of this money, because it will flow away again. Make sure somebody exDany Szasz Yours truly,
The Falcon Symbol
Gold, luxury cars and villas aren‘t status symbols in Arab countries
The luxury on show in the United Arab Emirates (U.A.E), is like a fairytale from 1001 nights. Expensive villas, splendid hotels, luxury cars and jewelry made from the finest materials the world has to offer. While in the Western world such things are status symbols of wealth, they form part of everyday live in the Emirates. Those who would like to reach and maintain high standards, own a falcon, which is trained on a falconry.
falcon – in this region, is a symbol of lifestyle. It stands for pride, freedom and class. The strong love for this noble animal can be seen in many variations. The falcon is the heraldic animal of Abu Dhabi. It graces money and stamps. A four story concrete falcon
Before the Arabs discovered the “black gold” under their feet, Bedouins used the peregrine falcons to hunt. While falcons flew over the desert en route to their winter home, they were caught by the Bedouins. The more success the falconer had, the higher his reputation was. In addition to food security, the falconry was an aphrodisiac. After the hunting season, the falcons were released once again. However, this tradition no longer exists. Since 2002, trapping and caging falcons from the hunting ground is prohibited. Today all falcons are bred. Most falcons bred come from Germany, Great Britain and the USA. However, in the Arab region, falcons aren‘t just any ordinary pet. On the contrary. They belong to the family and are treated exactly like a family member. Family, is of particular importance to the Arabs. Abu Dhabi has the largest and bestequipped veterinary clinic specifically for falcons. Today, the clinic have some 18 employees and even has a high-tech laboratory. Of the four laboratory staff, one is a doctor for molecular biology and another has a masters degree in microbiology. The clinic also contains the latest technological tools the world
greets golfers to Abu Dhabi‘s golf club and the hotel, management and tourism training college is called ‚Falcon College‘. A particularly well trained, fearless and beautiful falcon which is as swift as an arrow can easily cost 100,000 Euro. The most expensive falcon in the world is the Gyr Pure. A particularly fine specimen can cost 150,000 Euro. In Abu Dhabi the average price of a falcon is between 20,000 and 50,000 Euro. Most of the falcons at the falconry are female. They are around a third lager than the male and are more aggressive in the hunt: The heavier, the larger the prey that can be hunted. While swooping a falcon can reach speeds of 280 km/h. In the United Arab Emirates, falcons and falconries are a centuries old tradition.
has to offer. Every year 4,000 falcons are treated here. Among these are the falcons of the ruling families of the Emirates. A detailed medical file for each falcon is filled out and they are treated like royalty. Birds of prey are strong hunters, however they are also very illness prone. The diagnosis‘s can range from eye problems and injuries to breathing difficulties and foot conditions. Air conditioning and fungal spores pose a serious problem to this animal. “Infections, ulcers and fungal infections of the foot are often a result of incorrect posture and lack of preparedness”, explains Dr. vet. Müller. The hospital also serves as summer accommodation for the falcons. During the summer, hunting can not take place, as the birds begin to molt. If too many feathers are shed, the animal may bled to death. In the summer quarters the falcons claws and beaks are trimmed and the bird is cared for around the clock. In special aviaries, similar size birds rub shoulders. Here, they can move around comfortably and train their muscles. Diet is also specially adjusted to meet the requirements of the birds of prey: quails, mice and vitamins ensure strong feathers. Some 40 falcons spend their “summer holidays” in the hospital. The first – indirect - written record about a falconry in the Middle East goes as far back as the Talmud (about 250 BC). Around 600 AD, texts about hawking were put together by Byzantine, Persian and Indian doctors at the court of the Sas-
sanid Empire. A century later Emir Adham ibn Muhriz al Bahili collected all written texts about hawking. He didn‘t just concentrate on Arabic texts, he collected everything and read them when they had been translated into Arabic. In Damascus, between 720 and 730, Al-Gitrif a-Gassani compiled all texts that were collected into one work both for himself and on behalf of Emir Adham. Al-Gitrif was the top hunter in the court of Kalif al-Walid II between 724 -744. Kalif Hischam was the top hunter in Damascus. In 775, the Caliph of Arabia, Caliph Abu Abdallah Muhammad al-Mahdi, was given a book about the falconry from Byzantium. Following this, Al-Gitrif received an instruction to collect all known works. It took him ten years to compile an overall work about the falconry with that of the Turkish Chacans. This ancient work was constantly changed by authors. So two versions exist, the al-Haggag version or the Iskandar version. In both, the illnesses affecting falcons are at the foreground of the book. Noways, there are numerous publications on this topic, however all of them contain findings from al-Gitrif‘s work. Hawking isn‘t just a hunting sport. It is seen as an art, as a strong relationship between the falconer and the falcon is required. Raising a falcon is a very time consuming process. Hawking has nothing to do with dressage or blind obedience, as is the case with a hunting dog. Therefore, a trusting relationship is absolutely crucial when training falcons. A lure and hide ball are used for training. The lure is the most
important tool when training falcons, it teaches them how to hunt in the air. The lure is usually a fabric or leather pillow with bird wings attached to it. The lure is then attached to a two meter long cord. The lure is used to tame the falcon and also used as a signal to return to the falconer. For this reason, a piece of meat is attached to the lure before the falconer throws the “bait” above his head in a lasso motion. As soon as the falcon sees
the circling lure, it will plunge on the prey from the air. The meat is used as an immediate reward for a successful hunt. With the hide ball, hunting on the ground is practiced. Similar to the lure, the hide ball is a pillow, that is thrown across the ground on a long cord. Instead of wings, it is made of hares skin or of something similar. A piece of meat is also attached to this as a reward. Falconries are prevalent the world over. However, it is only the Arabs who have such a great love for this tradition and bird of prey.
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