Licensed under 457CR material

Editor: Senior Art-Director: Design: Printed in: Producer: Workflow supervisor: Crew: Contacts: Advertising:email: subscriptuions: Address: Tel.

ii  Apple Inc.

Apple Inc. (NASDAQ: AAPL, LSE: ACP, FWB: APC) (formerly Apple Computer, Inc.) is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely-related software products. Headquartered in Cupertino, California, Apple develops, sells, and supports a series of personal computers, portable media players, computer software, and computer hardware accessories; Apple is also currently involved in the creation of new technology concepts, such as the iPhone, Apple TV, and many features of its new, upcoming operating system, Mac OS X “Leopard”. Apple also operates an online store for hardware and software purchases, as well as the iTunes Store, a comprehensive offering of digital downloadable music, audiobooks, games, music videos, TV shows, and movies. The company’s best-known hardware products include the Mac line of personal computers and related peripherals, the iPod line of portable media players, and the iPhone, which has a confirmed release date of June 29 2007 in the U.S. Apple’s best known software products include the Mac OS operating system and the iLife software suite, a bundle of integrated amateur creative software products. (Both Mac OS and iLife are included on all Macs sold.) Additionally, Apple is also a major provider of professional (as well as “prosumer”) audio- and film-industry software products. Apple’s professional and “prosumer” applications, which run primarily on Mac computers, include Final Cut Pro, Logic Audio, Final Cut Studio, and related industry tools. Apple had worldwide annual sales in its fiscal year 2006 (ending September 30, 2006) of US$19.3 billion. The company, first incorporated January 3, 1977, was known as Apple Computer, Inc. for its first 30 years. On January 9, 2007, the company dropped “Computer” from its corporate name to reflect that Apple, once best known for its computer products, now offers a broader array of consumer electronics products. The name change, which followed Apple’s announcement of its new iPhone smartphone and Apple TV digital video system, is representative of the company’s ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.

Apple Inc.  iii


Jobs was born on February 24, 1955 in San Francisco, California. He was adopted by a couple shortly after birth and raised in Mountain View, California, close to what would later be known as Silicon Valley. His family later relocated to Los Altos, California where he attended Homestead High School. He was naturally proficient with technology and at the age of thirteen was offered a summer job working at the Hewlett Packard plant. While there, he met an eighteen-year-old co-worker named Steve Wozniak (a.k.a. “Woz”) who was in the process of building a “blue box,” which was a pocket-sized telephone attachment that permitted long distance calls to be placed free of charge. Steve Jobs graduated from Homestead High School and attended Reed College in Portland, Oregon. He 
  Apple Inc.

dropped out of school after a single semester, much like his friend Steve Wozniak had made an early exit from the University of California at Berkeley. After spending a summer working at an apple orchard, Steve Jobs joined Steve Wozniak to work at Atari in 1974. The two created the arcade hit Breakout for Atari founder Nolan Bushnell. Their stint working in the world of video games was short-lived as Steve Jobs shortly thereafter left to go on a spiritual retreat to India and Steve Wozniak returned to his job at Hewlett Packard. After returning from India, Steve Jobs began attending meetings of the Palo Alto-based Homebrew Computer Club. At the age of twenty-one he convinced Steve Wozniak that they should build their own printed circuit boards and sell their own computer as a kit to members of the club or other inter-

ested hobbyists. They were able to raise $1,350 to fund their endeavor when Steve Jobs sold his Volkswagen van and Steve Wozniak sold his costly Hewlett-Packard programmable calculator. The two went to work on the project in a bedroom at Steve Jobs’ parents’ house. The ever-expanding operation was later relocated to his parents’ garage. After spending a year creating the printed circuit boards of what would later be named the Apple I computer, Steve Jobs began searching for potential customers. The owner of an electronics store in Mountain View, California called “The Byte Shop” placed an order for 50 units on the condition that they arrive fully assembled. After working feverishly, the two delivered the fully built computers and collected their promised money. They subsequently founded the Apple Computer Company on April 1, 1976. Steve Jobs came up with the name remember- personally recruited John Sculley, president of Peping the summer he had spent working at the apple si Co., as Apple’s new Chief Executive Officer. The same year, Apple announced the release of the first orchard. personal computer that would be almost entirely The Apple I was debuted at the Homebrew Comput- mouse-based. This revolutionary new system would er Club in Palo Alto, California in April 1976. It was re- be called the Lisa. Unfortunately, the Lisa’s retail price tail priced at $666.66 and met with little fanfare from of $9,995 made it cost prohibitive for the majority of the public. Only 200 units of the Apple I were ever the general public. manufactured. Having been removed from the Lisa team, Steve In 1977, the Apple II computer became the first Jobs joined the staff of a smaller project at Apple. personal computer to include color graphics. Steve He headed the design of a new computer system for Jobs created a sleek plastic case design for the new the home market that would retail for a more price system having drawn his inspiration from the cal- friendly $500. This proposed system was later named culators cases he saw being produced at Hewlett the Macintosh. Packard; previously, computer cases had been manufactured out of sheet metal. The Apple II was a major The emphasis on the design of the Macintosh was in success with earnings of close to $139 million within simplicity; Steve Jobs wanted it to appeal to the averonly three years. People began to take notice of the age computer user. The Macintosh was eventually fitted with a number of the Lisa’s GUI features. Like the young company. Lisa, the Macintosh’s operating system lacked funcIn 1981, Steve Jobs introduced the Apple III com- tion keys which forced users to rely on the mouse puter. Because of a flaw in the computer’s design the to navigate through the operating system. The Mafirst 14,000 units were recalled which in turn caused cintosh contained 128K of memory which was twice sales of the system to taper off. In 1983, with its dy- that of the equivalent PC at the time and a 32-bit namic growth, Steve Jobs figured that Apple could microprocessor which outclassed the PC’s 16-bit miuse a professional CEO, feeling that he did not have croprocessor. the necessary experience to keep the position. He
Apple Inc.  

Operating System X


has shipped the latest update to its flagship product, Mac Tiger OS, and has included several useful new features, such as Spotlight desktop search, Smart Folders (which add new items to saved searches), and Safari RSS--all features that Microsoft has promised its Windows users in Longhorn, yet so far hasn’t delivered. We think the new Mac Tiger OS is a solid release and is worthwhile for those who skipped Panther or have waited until Tiger’s release to purchase their new Apple hardware. Even casual Mac users will immediately see the difference between 10.4 Tiger and 2003’s 10.3 Panther because of flashy new native utilities, such as Dashboard. In addition to 
  Apple Inc.

the visible new features, Tiger includes significant overhauls under the hood, debuting a 64-bit architecture to take advantage of more addressable memory space and several core technologies that range from accelerating onscreen graphics to offering new programming interfaces that, if developers take advantage of them, could significantly change how we use computers. If you’re tired of Microsoft’s many promises, or if you’ve been thinking of replacing your PC with a new Mac, Tiger may well be your best incentive to switch. But we’re holding back on our highest honor, our Editors’ Choice designation, until we complete our formal testing. Early indications suggest that

sistant makes this task, thankfully, much easier than it was in the past. Simply connect the two Macs with a FireWire cable, and the Assistant will transfer all of your personal data, settings, and files. Features of Apple Mac OS X v10.4 Tiger (1000+ Volume Licenses) Apple lists more than 200 new features for Tiger, but the list includes many items that aren’t really that new, in our opinion. The truly notable changes fall into two distinct categories: user enhancements and technological changes. The former is what most users will notice, and with Tiger’s a winner, but check back next week for the good reason. Spotlight, an embedded desktop search full story. Also, check out our Tiger slide show to get feature, indexes your entire hard drive for file data a sense of the look and feel of Apple’s new OS. and metadata. This means that you can search for content, editing history, format, size, and more, and Setup and interface of Apple Mac OS X v10.4 Tiger not just search text files but also images, calendar (1000+ Volume Licenses) events, contacts, e-mail, images, and PDFs. An even Mac Tiger OS ships by default on DVD, although more powerful feature enabled by Spotlight is Smart those with older Macs that lack a DVD drive can get a Folders. These are basically saved Spotlight searches; set of CD-ROM install discs for $9.95 through Apple’s that is, you can create a folder that lists all of the eleMedia Exchange program. Installing Mac Tiger OS is ments on your computer that meet certain criteria, easy: Load the Tiger disc, click an installer icon, and, and this folder updates automatically whenever you with the disc still in the drive, the computer automatmake changes to the file system. For example, you ically reboots into the Tiger installer. can have a Smart Folder that shows all items related to Tiger, and when new e-mail arrives that mentions As with previous versions of Mac OS X, the installer Tiger, the Smart Folder displays a link to that e-mail. offers three options: upgrade from a previous version of Mac OS X (this saves all your data and settings); erase and install if you want to eradicate all data on the computer’s hard drive; or archive and install, which saves all of your system data to a special folder and puts a clean install of Tiger on your computer (you can copy all of your settings and data from that folder into the new system). After another reboot, Tiger presents a professionally produced welcoming video that leads you through an optional registration process, then you’re done. It’s at this point that Tiger starts indexing all of the file data and metadata on your hard drive for later use in Spotlight searches. The whole process takes between 15 and 30 minutes, depending on the contents of your hard drive. If you’re not only migrating to Mac Tiger OS but also moving to a new Mac, the Mac OS X Tiger Setup AsApple Inc.  

Mac Pro


designers, digital media hobbyists, and those simply into great design: meet your new lust object. Apple’s new Mac Pro ($2,499 for the base model) is a winner on multiple levels. From the outside, it looks great--far more put together than any Windows-based box. Inside, it boasts powerful specs, including two dual-core Intel Xeon processors, for a total of four processing cores. And to top it off, it’s a great value. The only thing that’s missing, if anything, is a practical reason for a casual user to justify the purchase; there’s more computer here than you’ll need for day-to-day tasks. Home users might miss the Apple Remote that made the Mac Mini and the iMac so accessible as home-theater PCs, and as always, Apple’s high-end desktop is not intended for the gaming crowd. Photoshop performance also lags behind that of comparable Windows-based PCs because Adobe still hasn’t released an Intel-friendly version for the Mac OS. Those few issues shouldn’t surprise anyone, however, and on balance, the Mac Pro more than makes up for them. If you need a fast computer for digital media creation, the Mac Pro should be your first stop. 
  Apple Inc.

Design of Apple Mac Pro
No matter how many LEDs Alienware puts on the outside of its cases or how well Velocity Micro routes its internal cables, no Windowsbased PC can compare to the sheer economy and innovation involved in the design of the Apple Mac Pro. The exterior is largely unchanged from that of the Power Mac G5, maintaining the same “cheese grater” appearance on the front and rear panels and the same brushed aluminum on the sides, the top, and the bottom. Key differences on the Mac Pro’s front panel include an added optical-drive slot, an extra USB 2.0 port, and a FireWire 800 jack. The latter particularly benefits designers who move their work between machines via external hard drives, since the faster, easy-to-access FireWire 800 input can transmit data more quickly than USB 2.0 or standard FireWire 400. The back panel of the Mac Pro also has a different layout than that of the Power Mac G5, but the changes are more a function of the internal design, which is one of the most exciting things about this system. The Power Mac G5 wowed people with its clean interior. The Mac Pro’s internals are better because they’re more than just clean--they introduce

new ideas about how to best build a PC. Our favorite feature of the Mac Pro is the hard drive design. Too often, we see hard drives that block expansion bays, are hard to remove, or whose power and data cables dangle around the inside of a system like a cheap party banner. Instead, Apple has mounted the hard drives in a row directly under the optical drive cage and the power supply. Each drive attaches to a numbered bracket (Apple calls them “sleds”) that slides into an outward-facing bay. The brackets lock into place when you lift the side-panelremoval tab on the rear of the Mac Pro, and the numbers on each bracket tell you what bay the attached drive belongs to. The number system prevents mixing up your boot drives with your data storage drives, but perhaps the best part of this design is that you don’t have to deal with any cables: Apple mounted all of the necessary connections directly in line with each hard drive bay and out of the way of the rest of the system. The connections line

you don’t always have that much work space available, particularly with a system of this size. We have a minor beef with the removable memory trays, in that they make the problem of installing the memory in the correct order a little more complicated. Put your sticks in the wrong slots, and you’ll throttle your memory bandwidth. The Mac Pro’s side panel has a diagram that attempts to explain the proper order to use, but the instructions could be a little more intuitive. We’d also wager that it won’t occur to many users to realize that the order makes a difference. For further expansion, the Mac Pro comes with four x16 PCI Express slots. The advantage here is that the x16 slots can accommodate all types of PCI Express cards: x16, x4, and x1. This doesn’t mean that you can double up on 3D graphics power the way Nvidia’s SLI and ATI’s CrossFire technologies allow on high-end gaming boxes, but what you can do is stick in four graphics cards and output to up to eight different displays. That capability could be of benefit to designers, desktop publishers, people in the finance industry, and anyone else who wants more screen real estate than a single display affords.

up perfectly with the hard drives and their brackets, and drives require little-to-no force to remove and reinstall. The only caveat is that the drives aren’t hot-swappable, meaning you can’t take them out and put them back in when the Mac Pro is powered on. Hot-swapping is more a feature of a server anyway and not something we’d expect from a high-end desktop or most workstations. The Mac Pro also has a new mechanism for adding and removing system memory. Instead of requiring you to reach into the system and wade through overhanging cables to get to the memory slots, the Mac Pro has two removable circuit boards, each of which features four memory slots. These cards fit a little more snugly than the hard drive brackets, but they require only about as much pressure to reseat as a typical PC expansion card. This system eliminates the need to lay the Mac Pro down on its side to swap memory in and out, which is useful because

Apple Inc.  



iMac is a desktop computer designed and built by Apple Inc.. It has been a large part of Apple’s consumer desktop offerings since its introduction in 1998 and has evolved through three distinct forms. In its original form, the G3, the iMac was egg-shaped with a CRT monitor and was mainly enclosed by colored, translucent plastic. The second major revision, the G4, moved to a design in which there is a hemispherical base containing all the main components and an LCD monitor on a freely-moving arm attached to the top of the base. The third, and current, scheme for the iMac, used in the iMac G5 and the Intel iMac, places all the components immediately behind the monitor, creating a slim design which tilts only up and down on a simple metal base.

aesthetics and Apple’s successful marketing. The iMac and other Macintosh computers can also be seen in various movies, commercials, and TV shows (both live action and animated) due to their wide use in video editing/film production.

Apple declared the ‘i’ in iMac to stand for ‘Internet’. Attention was given to the out-of-box experience: the user needed to go through only two steps to set up and connect to the Internet. “There’s no step 3!” was the catch-phrase in a popular iMac commercial narrated by actor Jeff Goldblum. Another commercial, dubbed ”Simplicity Shootout” pitted seven-year, old Johann Thomas and his border collie Brodie, with an iMac, against Adam Taggart, a Stanford University MBA student, with a Hewlett-Packard Pavilion 8250, in a race to set up their computers. Johann The machine enjoys a relatively high pro- and Brodie finished in 8 minutes and 15 file in popular culture due to its distinctive seconds, whereas Adam was still work  Apple Inc.

ing on it by the end of the commercial. Apple later adopted the ‘i’ prefix across its consumer hardware and software lines, such as the iPod, iBook, iPhone, iLife, iPhoto, iMovie, iDVD, iTunes, iWeb, iWork, iSight, and iSync. The prefix has caught on for non-Apple Inc products as well. This caused a problem when the long rumored Apple Phone was dubbed in the media as the iPhone a name already taken by a Cisco product. In the end Apple came to an agreement with Cisco although details of the deal were not disclosed. Significant speed improvements In his keynote announcing the release of the latest iMac, Jobs highlighted the sameness (same size, same design, same features, same price) of the old and new iMacs. At a glance, the iMac Core Duo looks exactly like the iMac G5. What is different is the speed with which the new iMac runs. The 17-inch iMac offers a 1.83Ghz Intel Core Duo processor and the 20-inch iMac offers a 2.0Ghz Intel Core Duo processor. The Intel Core Duo processor is made of two Intel processors on a single chip, providing speeds that are 2-3x faster than those of the iMac G5.

ports on keyboard), built-in stereo speakers, internal 12-watt digital amplifier, headphone/optical digital audio output, audio line input and built-in microphone. Software The iMac includes Mac OS X v10.4 Tiger (Spotlight, Dashboard, Mail, iChat AV, Safari, Address Book, QuickTime, iCal, DVD Player, Xcode Developer Tools), iLife ’06 (iTunes, iPhoto, iMovie HD, iDVD, iWeb, GarageBand), Front Row, Photo Booth, Microsoft Office 2004 for Mac Test Drive, iWork (30day trial), Quicken 2006 for Macintosh, Big Bang Board Games, Comic Life, Omni Outliner, and Apple Hardware Test. Running PowerPC applications on Intel Macs OS X Tiger 10.4.4 runs natively on the Intel Core Duo, and the Rosetta translator (allowing the execution of PowerPC code on Intel Macs) runs most PowerPC applications transparently. Jobs stated in his keynote that Adobe Photoshop runs well under Rosetta for amateurs and hobbyists, but professionals will find it too slow and will wish to wait for the release of a universal version of Adobe Photoshop.

The bottom line Features Apple was wise to retain the previous iMac look and Other iMac features include a 160GB or 250GB hard not tinker with a good thing. I am extremely imdrive, 512MB of 667MHz DDR2 SDRAM, 667Mhz pressed with the apparent speed of iMac Core Duo, system bus, 2MB shared L2 cache, slot-loading 8x especially running the suite of iLife ’06 applications. SuperDrive with 2.4x Dual Layer burn (DVD+R DL/ DVD±RW/CD-RW), built-in iSight, Front Row with Ap- The speed increase offered by the Intel Core Duo ple Remote, built-in 54-Mbps AirPort Extreme Card processor is significant, and the fact that the price re(802.11g standard), built-in Bluetooth 2.0+EDR (En- mains unchanged ($1299 for the 17-inch model and hanced Data Rate) module, and built-in 10/100/1000 $1699 for the 20-inch model) means that the iMac is Gigabit BASE-T Ethernet . an outstanding value for both the home and professional user. The iMac offers two FireWire 400 ports, five USB ports (three USB 2.0 ports on computer, two USB 1.1
Apple Inc.  

Mac Mini


among the news of the emergence of the Intel-based Mac Pro and the iMac getting a boost with new Intel Core 2 Duo CPUs was the Mac Mini receiving a CPU jolt of its own. The low-end $599 model tossed aside its Core Solo processor for a Core Duo, and the $799 Mac Mini now ships with a faster 1.83GHz Core Duo processor. While the slight tick up in clock speed is appreciated, we wish the baseline configuration included 1GB of memory. The other two weak spots for the $799 Mac Mini are its relatively small hard drive and the integrated Intel GMA 950 graphics that borrows resources from the already limited main memory. The Mini’s charms, however, are abundant. It remains a marvel of PC design, wireless networking and Bluetooth come standard, and its software bundle is unmatched by any desktop in its class. These features make the Mac Mini a great choice if you are looking for an affordable way to dip your toes in the Mac waters. It’s also become a popular choice for home theater owners looking to add a little computer muscle to their living room, and rightfully so: as configured, it has more than enough oomph to carry out home-theater tasks, provided your gaming comes courtesy of an Xbox
10  Apple Inc.

360 or the soon-to-be-released PS3. We’d say it’s the best general-purpose smallform-factor desktop, too, if not for the HP Pavilion Slimline S7600e. Priced at $975, our HP Pavilion Slimline s7600e review system is $175 more expensive than the baseline $799 Mac Mini. We think that the added features--more memory; bigger, faster hard drive; media card reader; PCI slot; TV tuner; LightScribe DVD burner; keyboard and mouse; and better warranty terms--add up to more than the difference in price. In the Mac Mini’s favor is its superior design and software bundle, which includes the unparalleled iLife ‘06 suite and the simple yet effective Front Row app for easy navigation from the sofa. Both computers ship with comparable dual-core hard drives and a remote control. The Mac Mini’s design remains unchanged from past models’. The 6.5-inch square sits just over 2 inches tall and is a bit more compact than HP’s Slimline. And with its glossy, white Lucite top and brushed-aluminum sides, it’s certainly better looking than the Slimline, which looks like a shrunken yet still boring midtower PC.

The Mac Mini loses out on features and, to a lesser extent, upgradability. The Mac Mini uses smaller and slower notebook drives. The standard drive is an 80GB, and you can upgrade to a 120GB or 160GB drive; all three drives are 5,400rpm, 2.5-inch notebook drives. The HP Slimline features a 7,200rpm, 3.5-inch desktop drive in sizes up to 250GB. Both the Mac Mini and the HP Slimline start you off with 512MB of DDR2 SDRAM, though the Mac Mini uses faster 667MHz memory. Our Slimline review system included an upgrade to 1GB of memory, which is a slightly cheaper upgrade than what Apple charges for the same amount of memory. Still, we recommend at least 1GB in either system since both use integrated graphics, which borrow from the main Both the 1.83GHz Apple Mac Mini and the HP Pavilsystem memory. ion Slimline Ss7600e reside at the upper end of the budget desktop category, and both serve up performance that will meet the needs of mainstream users. The Mac Mini put up an uninspiring Photoshop score, but that’s because it must run the app through the Rosetta translation software. Until Adobe releases a universal binary version of Photoshop for Intel-based Macs, you’ll have to slog through Photoshop on any Mac. Conversely, Macs enjoy an edge on iTunes because it’s built for the Mac OS. The higherend Mac Mini enjoys a 9 percent advantage over the lower-end $599 model, thanks to its increased clock speed. It’s 24 percent slower than the $999 17-inch iMac, which shows you what the Core 2 Duo processor can do for performance. CineBench 9.5 puts Macs and PCs on equal ground, and the 1.83GHz Mac Mini Continuing through the feature sets, the HP Slimline trailed the HP Slimline by the slightest of margins, an also boasts a handy multiformat media card reader impressive showing considering it has half the memand the option to add in a TV tuner. While you can ory and a dual-core processor that clocked slightly add both features to the Mac Mini via external USB slower. peripherals, it’s nice to have them integrated on the case, particularly if you plan to hide the system among the home-theater components in your living room. Both systems feature a DVD burner, but HP’s is a LightScribe drive that lets you create laser-etched labels on CDs and DVDs. We admit that’s a small victory for HP, given the time it takes to create just a somewhat blurry, grayscale label. Neither SFF system offers much in the way of expandability, which isn’t a surprise given their dimensions. It’s easier to get inside the HP Slimline, however, and it offers a PCI slot.
Apple Inc.  11

MacBook Pro


MacBook Pro was introduced earlier this year with Intel’s Core Duo processor, and now Apple’s high-end laptop gets a boost to Intel’s latest-and-greatest processor, the Core 2 Duo. Other than the updated CPU, the rest of the MacBook Pro remains largely the same, with appreciated bumps to the memory and the hard drive. There are two 15-inch versions that use either a 2.16GHz or a 2.33GHz CPU, as well as a 17-inch version with the 2.33GHz chip. Apple supplied us with the 2.33GHz 15-inch model, which has a base price of $2,499. Our review unit features memory and hard drive upgrades, which bring the price to $3,174. While the performance gains aren’t game-changing, anyone who recently purchased a Core Duo MacBook Pro is doubtlessly gnashing their teeth right now, but this move to Core 2 Duo removes one of the last objections some buyers felt about plunking down for a Mac laptop. The sleek, aluminum MacBook Pro is the same size and shape as its predecessor, and it clearly stands out from the white plastic look of iPods, iMacs, MacBooks, and other more consumer-oriented Apple products. The MacBook Pro feels lighter than the aluminum casing makes it look, but at 5.6 pounds (6.4 pounds with the AC adapter), it’s at the upper end of the weight scale for a laptop you’d want to carry around every day. The dimen1  Apple Inc.

sions remain as slim as the previous model’s, at 14 inches wide by 9.5 inches deep by 1 inch thick. Apple’s minimalist school of design is well represented in the MacBook Pro. Opening the lid, you’ll find only a power button, a full-size keyboard, stereo speakers, a sizable touch pad with a single mouse button, and a builtin iSight camera that sits above the display. We’re still big fans of the keyboard’s backlighting feature and the two-finger touch pad scroll (run two fingers down the touch pad and it scrolls like a mouse wheel). The MacBook Pro supplies you with two USB 2.0 ports, both FireWire 400 and FireWire 800 ports (previous models had only FireWire

400), and a slot-loading SuperDrive DVD burner. You won’t find a media card reader, however, which has become an almost ubiquitous feature on Windows laptops. The Airport Extreme 802.11a/b/g wireless card and the built-in Bluetooth keep you connected. The 15.4-inch display has a native resolution of 1,440x900, which isn’t the highest resolution we’ve seen in a laptop of this size, but if offers a nice balance of screen real estate and readability, especially when reading Web-based text. Video output is offered via a DVI port on the side, and a DVI-to-VGA cable is included in the box. Compared to the 15-inch Core Duo MacBook Pro, which had a 60GB hard drive and 512MB of RAM, the new model brings important upgrades in addition to the Core 2 Duo processor, starting with 2GB of RAM and a 120GB hard drive. Our system was upgraded to 3GB of RAM, instead of the default 2GB--a $575 option--and it had a larger 160GB hard drive, which added another $100 to the price. Apple has touted performance boosts of up to 39 percent over the Core Duo MacBook Pro models. We ran several applications on the new Core 2 Duo version and found a notable boost in performance. In iTunes, the Core 2 Duo MacBook Pro was 32 percent faster than a 2.0GHz Intel Core Duo MacBook Pro. It was also significantly faster than a comparable Core 2 Duo Windows laptop, the HP Pavilion dv6000t, in iTunes--although we should note that iTunes was built by Apple and we’d expect it run better on Apple hardware. We are currently testing Photoshop CS2 and will update this review with those numbers as soon as we have them. Gaming is not always the first thing that comes to mind when you think about Macs, much less Mac laptops, but we were able to get a very playable frame rate of 42fps in Quake 4, thanks to the ATI Mobility Radeon X1600 GPU, which was also found in Core Duo MacBook Pros. With Boot Camp, the utility that allows users to run a partitioned installation of Windows XP on their Intel Macs, many popular PC games can be played on this hardware. We plan on conducting further tests with both Mac applications and Windows applications under Boot Camp and will report the results in an update to this review. We will also update this review with battery life test results as soon as they are available. For Apple devotees, it’s the little things that make the difference, and the MacBook Pro has a handful of extras that help it stand out amid a fairly generic field of competitors. The MacBook’s AC adapter connects magnetically to the laptop, so if you accidentally trip over the cord, it will simply detach instead of sending the entire thing crashing to the floor. And you additionally get Apple’s Front Row remote. This tiny remote is the same as the one that comes with the iMac, and it controls Apple’s Front Row software for playing back movies, music, and photos from a 10-foot interface. Also included is Apple’s much-loved suite of proprietary software, iLife ‘06, which includes intuitive tools for building Web sites, creating DVDs, composing music, and working with photos.

Apple Inc.  1



the 2006 debut of Apple’s MacBook line was flat-out revolutionary--introducing Intel’s Core 2 Duo CPUs and a 13.3-inch wide-screen display along with Apple’s iSight camera, Front Row remote, and MagSafe power adapter--the May 2007 upgrade is more evolutionary. The overall design remains unchanged, as Apple bumped up the top processor speed to 2.16GHz and the default memory to 1GB for all three configurations while also adding larger hard drives. Eagerly awaited upgrades, such as Intel’s new Centrino Duo platform, LED-backlit displays, or solidstate hard drives are still MIA, but more power for the same price is always welcome.

2.0GHz), for a detailed description of this laptop’s generally excellent design. One subtle difference is that new MacBooks have 802.11n Wi-Fi support turned on by default, instead of requiring a $1.99 software patch download to enable this faster wireless connection. While the just-updated MacBook Pro line now offers LED-backlit displays in the 15inch model, both the 17-inch MacBook Pro and the non-Pro MacBook don’t yet offer this technology. Apple doesn’t claim any difference in image quality or screen brightness, but the LED displays should help with battery life, and they are said to warm up quicker, taking a few seconds less to reach full brightness. Apple declared the ‘i’ in iMac to stand for ‘Internet’. Attention was given to the out-of-box experience: the user needed to go through only two steps to set up and connect to the Internet. “There’s no step 3!” was the catch-phrase in a popular

Other than the new CPUs and a default 1GB of RAM even in the cheapest configuration, the refreshed MacBook is essentially identical to the version we looked at late last year. We refer you to our review of the Apple MacBook (Core 2 Duo
1  Apple Inc.

an extended amount of time with the older 2.0GHz MacBook and never found it wanting for speed or processing power. Battery life was almost identical between the two MacBook models; we eked out an extra 6 minutes over the previous version, for an excellent 3 hours and 36 minutes. Our DVD battery drain test is especially grueling, so you can expect longer life from casual Web surfing and typical office use.

iMac commercial narrated by actor Jeff Goldblum. Another commercial, dubbed ”Simplicity Shootout” , pitted seven-year-old Johann Thomas and his border collie Brodie, with an iMac, against Adam Taggart, a Stanford University MBA student, with a HewlettPackard Pavilion 8250, in a race to set up their computers. Johann and Brodie finished in 8 minutes and 15 seconds, whereas Adam was still working on it by the end of the commercial. Apple later adopted the ‘i’ prefix across its consumer hardware and software lines, such as the iPod, iBook, iPhone, iLife, iPhoto, iMovie, iDVD, iTunes, iWeb, iWork, iSight, and iSync. The prefix has caught on for non-Apple Inc products as well. This caused a problem when the long rumored Apple Phone was dubbed in the media as the iPhone a name already taken by a Cisco product. In the end Apple came to an agreement with Cisco although details of the deal were not disclosed. Bumping the CPU in our MacBook from 2.0GHz to 2.16GHz seems to be a fairly minor improvement, especially in light of the faster T7000-series laptop processors Intel recently released for its upgraded Centrino Duo platform. You’ll find some of those newer CPUs in the latest 15- and 17-inch MacBook Pros. Nevertheless, the new CPUs offered a not-unexpected boost in performance, improving the system’s scores on CNET Labs’ Photoshop CS2 and iTunes encoding tests over the older model. It should be noted that our review unit of the new 2.16GHz MacBook had 2GB of RAM, double the amount in the 2.0GHz MacBook we tested last fall. In real-world terms, you’re more likely to see a difference in performance by doubling the RAM than you would by simply dialing up the clock speed a couple ticks. We’ve spent
Apple Inc.  1



Apple’s September 12 media event, Steve Jobs jumped right into introducing an updated fifth-generation iPod. Not a tremendous surprise here, as we believed the sixth-generation “true video iPod” would not be announced until later in the year or even early in 2007. Underneath the familiar and still-scratch-prone polycarbonate and metal skin of the updated iPod (a.k.a. the 5.5 generation, or 5.5G) lies a more mature iPod, many steps wiser and more able than its one-year-old predecessor. The iPod gains many incremental improvements, including a brighter screen and better video battery life, but probably the most appealing aspect is the tantalizing price points of $249 for the 30GB version and $349 for the huge 80GB version (available in both white and black). While it may still not fully address the needs of a new population of iTunes movie watchers, the updated iPod is the best one to date. Most of this review of the 5.5G iPod will cover new features and performance numbers. For
1  Apple Inc.

a closer look at the basic design and base features of the iPod, read this review. Same look and feel The iPod’s physical specs are nearly the same as those of the original fifth generation. It’s still one of the sleekest high-capacity players around at 4.1 by 2.4 by 0.43 inches and 4.8 ounces for the 30GB and 4.1 by 2.4 by 0.55 inches and 5.5 ounces for the 80GB model, which has exactly the same dimensions and weight as the now-defunct 60GB version. For me personally, the 80GB version (the one we actually reviewed) feels nicer in the hand than the razorthin 30GB. The 80GB is enticing for video addicts both for the capacity (iTunes movies are about 1.5GB) and the better battery life (rated for up to 6.5 hours); plus, it’s a great value at $349. Though the $249 retail price tag for the 30GB version is outstanding, excellent Windows Media players such as Creative’s 30GB Zen Vision:M and Toshiba’s 30GB Gigabeat S cost nearly the same on the street. The iPod is still pretty easy to scratch, both

on the soft and shiny plastic face and the classic metallic backside. Fingerprints love the iPod more than they do most players. You’ll definitely want to carry the iPod in a case, or at least protect the screen with adhesive film, since now you’ll be watching $9.99 iTunes movies. I think the black version looks nicer, but scratches show up on it more easily. A new Nano-like scratch- and print-proof aluminum case would have taken the iPod over the top. The new iPod also has a brighter screen--by up to 60 percent. Not that the iPod had a dim screen in the first place, but brighter is always better, especially when it doesn’t come at the cost of battery life. In a side-by-side comparison of the old and new screens (at default brightness), the new iPod is noticeably brighter. Even after updating the old iPod to firmware 1.2, which among other things adds brightness control, the old iPod screen at the brightest setting matches only the new one’s default setting. Battery life will take a hit at the higher setting, so turn it up only when your’e watching video or viewing photos. You can even adjust brightness while watching a movie by clicking the Select button twice during playback. Conversely, you should turn the brightness down when listening to audio; as always, the iPod can be viewed with the backlight turned off. I still have a problem with watching video for more than 30 minutes on that small 2.5-inch screen. Even a kickstand would help for hands-free viewing, though a bigger-screened unit like the Cowon A2 or Archos 604 would have made the portable iTunes movie experience more satisfying. There are some portable accessories such as the Memorex iFlip that dock with the iPod and increase its viewing size to up to 8.4 inches. Though the proprietary dock connector isn’t nearly as convenient as a standard USB port, the iPod benefits from its thousands of dock connector-based third-party accessories. Once again, Apple does a good job of minimizing pack-

aging and bundled accessories, which include a newly designed set of white earbuds, a proprietary USB cable, a soft case, and a dock adapter. Unfortunately, like many MP3 players these days, you’ll have to pony up extra to get a power adapter ($29). You also don’t get an iTunes software CD, which leaves nonconnected folks in the dust. And while the futuristic headphones sound decent, they didn’t stay firmly in my ears (no foam earbud covers in this version). The iPod’s enhanced software definitely makes it better. For one, you can search tunes using an alphabet-style instant search. The last option in the Music menu, Search places a two-line virtual keyboard at the bottom of the screen; the first letter you select brings up all artist, album, and song titles that begin with that letter, with albums and artists indicated by icons. Results pop up dynamically as you enter new letters. If you type in ca, you’ll get results listed by all the titles that start with ca, then continue with any mention of the letters ca in any title. It’s a little more sophisticated than the search features found in the Creative Zen Vision:M (and other players that actually invented search-by-letters), but because you have to select Done to browse your results, it’s a tad more tedious to use. The search feature, which brings the iPod up to speed with some other brands, gives you a leg up on your massive music library. Another “borrowed” feature is that as you scroll through tracks, the first letter of the track section appears as a graphical button overlay. This is truly convenient when scrolling through huge lists where your desired alphabet “sector” used to whiz by, and you’d have to make a U-turn. I’ve found that I still tend to pass up my desired letter, but not by much..

Apple Inc.  1



iPhone developed the way a lot of cool things do: with a notion. A few years ago Jobs noticed how many development dollars were being spent—particularly in the greater Seattle metropolitan area—on what are called tablet PCs: flat, portable computers that work with a touchscreen instead of a mouse and keyboard. Jobs, being Jobs, figured he could do better, so he had Apple engineers noodle around with a better touchscreen. When they showed him the screen they came up with, he got excited. So excited that he thought he had the beginnings of a new product. Jobs had just led Apple on a triumphant rampage through a new market sector, portable music players, and he was looking around for more technology to con1  Apple Inc.

quer. He found the ideal target tech sitting on his hip. Consumers bought nearly a billion of cell phones last year, which is 10 times the number of iPods in circulation. Break off just 1% of that and you can buy yourself a lot of black turtlenecks. Apple’s new iPhone could do to the cell phone market what the iPod did to the portable music player market: crush it pitilessly beneath the weight of its own

superiority. This is unfortunate for anybody else who makes cell phones, but it’s good news for those of us who use them. Cell phones do all kinds of stuff—calling, text messaging, Web browsing, contact management, music playback, photos and video—but they do it very badly, by forcing you to press lots of tiny buttons, navigate diverse heterogeneous interfaces and squint at a tiny screen. “Everybody hates their phone,” Jobs says, “and that’s not a good thing. And there’s an opportunity there.” To Jobs’s perfectionist eyes, phones are broken. Jobs likes things that are broken. It means he can make something that isn’t and sell it to you for a premium price. That was why, two and a half years ago, Jobs sicced his wrecking crew of designers and engineers on the cell phone as we know and hate it. They began by melting the face off a video iPod. No clickwheel, no keypad. They sheared off the entire front and replaced it with a huge, bright, vivid screen—that touchscreen Jobs got so excited about a few paragraphs ago. When you need to dial, it shows you a keypad; when you need other buttons, the screen serves them up. When you want to watch a video, the buttons disappear. Suddenly, the interface isn’t fixed and rigid, it’s fluid and molten. Software replaces hardware. Into that iPod they stuffed a working version of Apple’s operating system, OS X, so the phone could handle real, non-toy applications like Web browsers and e-mail clients. They put in a cell antenna, plus two more antennas for WiFi and Bluetooth; plus a bunch of sensors, so the phone knows how bright its screen should be, and whether it should display vertically or horizontally, and when it should turn off the touchscreen so you don’t accidentally operate it with your ear. Then Jonathan Ive, the iMac and the an inch thick, and pensive chocosteel.The iPhone abstract, plamanages to Unlike my little nubon,” he put feet “It raises the right place in the on the botyou don’t Apple’s head of design, the man who shaped iPod, squashed the case to less than half widened it to what looks like a bar of exlate wrapped in aluminum and stainless is a typical piece of Ive design: an austere, tonic-looking form that somehow also feel warm and organic and ergonomic. phone. He picks it up and points out four bins on the back. “Your phone’s got feet says, not unkindly. “Why would anybody on a phone?” Ive has the answer, of course: the speaker on the back off the table. But solution is to put the speaker in the right first place. That’s why our speaker isn’t tom, so you can have it on the table, and need feet.” Sure enough, no feet toe the iPhone’s smooth lines. All right, so it’s pretty. Now pick it up and make a call. A big friendly icon appears on that huge screen. Say a second call comes in while you’re talking. Another icon appears. Tap that second icon and you switch to the second call. Tap the big “merge calls” icon and you’ve got a three-way conference call. Pleasantly simple.

Apple Inc.  1

Cinema HD


from a distance, the Apple Cinema HD 30-inch display is a jaw-dropper. The expansive, high-resolution LCD monitor has a sleek case that grabs your attention, even with the power off. The direct price of $3,299 is also likely to take your breath away. Apple touts it as a professional display, and while it has a number of impressive attributes, it falls short of its intended goals. The panel has 2,560- by 1,600-pixel native resolution—more than 4 million pixels— making it one of the highest-resolution LCD monitors available at any price. That’s also more pixels than you’d get with five 15-inch LCD monitors.The 0.250-mm pixel pitch works out to just over 100 pixels per inch, which is finer than almost all other LCD desktop monitors. All these pixels pose a problem, however: How do you get the signal from the computer to the display? This exceeds the bandwidth offered by a single DVI digital channel and challenges the abilities of an analog signal. Apple chose to go with a dual-channel DVI digital-only interface, which means you’ll need to upgrade to the nVidia GeForce 6800 GT DDL ($499 direct) or Ultra DDL graphics adapter ($599) to drive the 
0  Apple Inc.

monitor. The DVI cable also bundles USB and FireWire connectors, which enable the two USB and two FireWire ports on the back of the panel; no connectors are on the front of the monitor. The only controls on the monitor are power and brightness, which use clever, well-marked capacitance buttons. Printed documentation is minimal. Because we were using a Mac platform for the evaluation, we were not able to use the DisplayMate images that we normally use. We created some test images that provide similar information, and used some photographs for additional tests. We saw no apparent pixel defects— which is remarkable, given the number of pixels—and color tracking and brightness uniformity looked good. We saw some slight banding on color ramps. Apple describes the monitor as being “designed specifically for the creative professional” and “working well with fast-moving details,” citing it as suitable for page layout and video editing. Based on our observations, the target audience will be disappointed with the panel’s performance.

die finished in 8 minutes and 15 seconds, whereas Adam was still working on it by the end of the commercial. Apple later adopted the ‘i’ prefix across its consumer hardware and software lines, such as the iPod, iBook, iPhone, iLife, iPhoto, iMovie, iDVD, iTunes, iWeb, iWork, iSight, and iSync. The prefix has caught on for non-Apple Inc products as well. This caused a problem when the long rumored Apple Phone was dubbed in the media as the iPhone a name already taken by a Cisco product. In the end Apple came to an agreement with Cisco although details of the deal were not disclosed. We noticed significant hue changes—especially with dark shades—with horizontal viewing angles as small as 45 degrees off center in the horizontal plane. Given the large size of the monitor, you have to be at a considerable distance from the display to see the entire image at a direct angle. The monitor is rated at a 16-ms pixel response rate, and showed moderate smearing with moving images. This is to be expected from a panel with this specification, but it’s not close to the clarity of CRT performance for rendering moving images. The wide format is well suited for high-definition entertainment viewing, aside from the motion smearing issue, yet there is no provision for video signals except as provided through the computer connection. The warranty is limited to one year. This is a remarkable and attention-grabbing display, based solely on its size and fine resolution. Its limitations won’t affect users buying it for the “wow” factor, but the 30-inch Cinema HD display is not well suited for the professional graphics market for which it is targeted. Apple declared the ‘i’ in iMac to stand for ‘Internet’. Attention was given to the out-of-box experience: the user needed to go through only two steps to set up and connect to the Internet. “There’s no step 3!” was the catch-phrase in a popular iMac commercial narrated by actor Jeff Goldblum. Another commercial, dubbed ”Simplicity Shootout” pitted seven-year-old , Johann Thomas and his border collie Brodie, with an iMac, against Adam Taggart, a Stanford University MBA student, with a Hewlett-Packard Pavilion 8250, in a race to set up their computers. Johann and BroApple Inc.  1

All Rights Reserved to Apple Inc., 2007

Master your semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master your semester with Scribd & The New York Times

Cancel anytime.