section one: portraits of flowers by matthew waldman section two: introduction to nooismo section three: leadaing by example, nooka

in site section four: nooka models section five: portraits of flowers details section six: where to buy nooka section seven: credits

dear stylish consumer, nooka is proud to present its first look-book. if you chanced upon this magalogue, you may be asking yourself “nooka...what is this pray-tell?” to which we respond: it is the essence of noo – newness, newlyness, nooism and hence nooismo. it is new york city and it is osaka, tokyo, and london. it is reykjavik too. nooklear power, nootonian physics, speedy nootrinos, noovelle cuisine and art nooveau are all things inspired by nooka. nooka is not a big faceless corporation – our founder and designers oversee all stages of development – ensuring you, the stylish consumer, items that express ideals at maximum nooismo. nooka is your fantasy, a wrist supported fetish, a fabulous facet of your fashion to focus fits of felicitous fiction or flipping fabulous facts. it will also help you flirt. now you know about nooka, so add something noo to your world.

zan-35

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quartz analog movement mirror polish stainless steel mineral crystal 35 x 35 x 10mm / 28mm wide band 30 x 30 x 10mm / 24mm wide band (s)

1. zan ab black leather strap 2. zan as silver satin strap 3. zan am metal mesh strap 4. zan abs black leather strap 5. zan ass silver satin strap 6. zan ams metal mesh strap watches shown actual size

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35 x 35 x 10mm / 28mm wide band mineral crystal lens 30vdc operating voltage 32,768 hertz quartz crystal oscillation frequency four button operation tdf lcd display el backlight alarm / stopwatch

1. zen-h nhb black leather strap 2. zen-h nhw white leather strap 3. zen-h nhm metal mesh strap 4. zen-v nvb black leather strap 5. zen-v nvw white leather strap 6. zen-v nvm metal mesh strap watches shown actual size

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35 x 35 x 10mm / 28mm wide band mineral crystal lens 30vdc operating voltage 32,768 hertz quartz crystal oscillation frequency four button operation tdf lcd display el backlight alarm / stopwatch

1. zoo-v zvb black leather strap 2. zoo-v zvw white leather strap 3. zoo-v zvm metal mesh strap 4. zot-v tvb black leather strap 5. zot-v tvw white leather strap 6. zot-v tvm metal mesh strap watches shown actual size

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35 x 35 x 10mm / 28mm wide band stainless steel 30vdc operating voltage 32,768 hertz quartz crystal oscillation frequency two button operation tdf lcd display el backlight alarm / stopwatch

1. zoo-c zcn black leather strap 2. zoo-c zcb black leather strap 3. zoo-c zcm metal mesh strap 4. zot-c tcn black leather strap 5. zot-c tcb black leather strap 6. zot-c tcm metal mesh strap watches shown actual size

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35 x 35 x 10mm / 28mm wide band mineral crystal lens 72 vs diamonds 30vdc operating voltage 32,768 hertz quartz crystal oscillation frequency four button operation tdf lcd display el backlight alarm / stopwatch

1. zot zing farmed crocodile strap 2. zoo zing farmed crocodile strap 3. zot zing-w white leather strap
image shown at 105%

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38 x 38 x 8mm / 20mm wide band rubber & abs plastic 30vdc operating voltage 32,768 hertz quartz crystal oscillation frequency four button operation tdf lcd display el backlight alarm / stopwatch

1. zot zub k black rubber strap 2. zot zub w white rubber strap 3. zot zub b blue rubber strap 4. zot zub r red rubber strap 5. zot zub o orange rubber strap 6. zot zub y yellow rubber strap

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taken in new york city and new haven connecticut in spring 2006, matthew waldman’s gorgeous portraits of botanical reproduction are available as 54 x 35 cm c-prints or duratrans for $250 at www.nooka. com/buy. they will be produced in a limited edition based on pre-orders.

1. new haven 1 2. west side highway 1 3. west side highway 2 4. new haven 2 5. west side highway3 6. new haven 3

where to buy nooka
AustrAliA dedece+ www.dedeceplus.com 263 Liverpool Street darlinghurst Sydney 2010 61 2 9360 2722 don’t teLL PhyLiSS 15 Kennedy Street, Kingston canberra A.c.t 02 6232 7001 MuSeuM of Sydney cnr Bridge and Phillip Streets Sydney new South Wales 2000 02 9251 4678 Store (freemantle) 23 Market Street, freemantle Western Australia 6160 08 9336 3010 toii Boii 298 rundle Street, Adelaide South Australia 5034 08 8232 7111 unit concePtS 28 Lonsdale Street Braddon A.c.t 2612 02 6230 0943 CAnAdA deSignhouSe www.designhouse.ca 1100 Mainland St Vancouver Bc 604 681 2800 deSignhouSe 616 yates St Victoria Bc 250 383 3569 grAVity PoPe www.gravitypope.com 10442 - 82 Avenue #2 edmonton, Alberta t6e 2A2 780 439 1637 MAdeKeineS hoMe & gift Boutique 18336 Lessand road edmonton, Alberta t6M2W8 780 489 8009 royce 2817W. Broadway Vancouver, Bc 604 218 1105 FrAnCe diStriBution en frAnce contact: Kreaconcept / claude nooka@xceptionalwatch.com AXMod 135 boulevard gambetta 59100 roubaix 03 20 57 53 02 chey MAMAn www.chezmaman.com 4, rue tiquetonne 75002 Paris 01 40 28 46 09 L’Art du Buro 47 rue des francs-Bourgeois Paris 75004 01 48 87 57 97 renoMA Boutique 125 rue de la Pompe Paris 75016 01 44 05 38 25 Hong Kong distributor; gPL Ltd nookswatches@goldpark.com.hk d-MoP Shop 301 times Square, causeway Bay, hong Kong 853 2175 4881 d-MoP Shop 9 2/f Silvercord, 30 canton road, tsim Sha tsui, Kowloon, hong Kong 852 2808 2825 J-01 Shop B, g/f, 57 Paterson Street, causeway Bay, hong Kong 852 2808 0501 indonesiA nAno nine Jl. Brawijaya Xii / 8 (nano nine will move to tebet area in around May 2006) dAnJyo Jl. cililin raya 1 Melawai oLde WorLde dharmawangsa Square the city Walk, 1st floor unit 67 SiXteen AtAS Jl. hang tuah 2 Kebayoran Baru SiXteen BAWAh Jl. Patiunus 1 Kebayoran Baru My ShoeS Jl. radio dalam raya no. 12 Jakarta Selatan isrAel nooK 5 Malchey israel st. tel aviv nooK 18 haprahim st. rishpon itAly Biffi Boutique SPA www.biffi.com corso genova 6 20123 Milano 02 839 4206 JApAn ArchiMedeS SPirAL www.archimedesspiral.com ArchiMedeS SPirAL ikspiari 2nd floor 047 305 5638 ArchiMedeS SPirAL marunouchi building 3rd floor 03 3240 0010 reSident’S By ArchiMedeS SPirAL tamagawa takashimaya Sc south 5th floor 03 5491 2300 ciBone AoyAMA AoyAMA Bell-commons B1, 2-14-6, Kita-Aoyama, Minato-ku, tokyo 03 3475 8017 ciBone JiyugAoKA 2-17-8 Jiyugaoka Meguro-ku, tokyo 03 5729 7131 MoMA onLine Store JAPAn www.momaonlinestore.jp nutS http://www.rakuten.ne.jp/gold/nuts oBJect By gALLery deuX PoiSSonS 2-3-6 ebisu, Shibuya-ku, tokyo, Japan, 150-0013 03 5795 1889 ontiMe www.ontime-watch.net ontiMe shibuya loft 1st floor 03 5458 3076 ontiMe ikebukuro loft 9th floor 03 3986 2414 ontiMe shinjuku loft 4th floor 03 3353 7225 roPPongi hiLLS Art + deSign Store 3f West walk, roppongi hills, 6-10-1 roppongi, Minato-ku, tokyo, Japan, 106-6150 03 6406 6280 united ArroWS zozo.jp KoreA tiMedotcoM co., Ltd www.prowatch.co.kr #1604-33, Bongcheon 7 dong, Kwanak-Ku, Seoul 82 2 874 3444 singApore urBAn JunKie SingAPore 02_110 far east Plaza 14 Scotts road Singapore 228213 65 6732 8839 spAin nyMM JoieS c/Sant gregori 5-9 08800 Vilanova i la geltrú Barcelona, Spain +34 93 893 3169 tAiwAn distributor; gPL Ltd nookswatches@goldpark.com.hk d-MoP 2/f Asia World Shopping Mall, no.337, Sec.3, nan-Jing e. rd. taiwan 886 2 8770 7113 J-01 3/f, no.9, Songshou rd. taiwan 886 2 2345 5243 tHAilAnd eXcLuSiVeLy though goodWiLL hoBBieS co., Ltd 66 1659 7730 goodwill_gp@yahoo.com united ArAb emirAtes SWiSS eAStern WAtcheS / WeStern WAtcheS Po BoX 20401 Bahglaf Building, 4th floor Al Arouba Street Sharjah 971 50 6268528 united Kingdom www.nooka.co.uk cyberdog.co.uk www.funky-new-watches.com usA BArney’S neW yorK www.barneys.com BArney’S Madison Avenue 660 Madison Avenue new york ny 10021-8448 212 826 8900 info-madison@barneys.com BArney’S Beverly hills 9570 Wilshire Boulevard Beverly hills cA 90212 310 276 4400 info-beverlyhills@barneys.com BArney’S co-oP chelsea 236 West 18th Street new york, ny 10011 212 593 7800 info-coop18@barneys.com BArney’S co-oP miami beach 832 collins Avenue Miami Beach, fL 33139 305 421 2010 info-coopmiamibeach@barneys.com BArney’S co-oP costa mesa South coast Plaza 3333 Bristol Street, Suite #1224 costa Mesa, cA 92626 714 641 0072 info-coopcostamesa@barneys.com coLLAge 1416 Abbot Kinney Blvd Venice, cA 90291 310 482 3377 dr. deniM 1136 Market St. Philadelphia, PA 19107 215 564 2767 eLSeWAreS www.elsewares.com fLight 001 www.flight001.com fLight 001 chicago 1133 north State Street chicago, iL 60610 312 944 1001 fLight 001 Los Angels 8235 West 3rd Street Los Angeles, cA 90048 323 966 0001 fLight 001 new york 96 greenwich Avenue new york, ny 10011 212 691 1001 fLight 001 San francisco 525 hayes Street San francisco, cA 94102 415 487 1001 MoMA deSign Store 44 West 53 Street, new york, ny 212 767 1050 MoMA deSign Store, soho 81 Spring Street, new york, ny 646 613 1367 the neW MuSeuM Store 556 West 22nd St., nyc. 212 343 0460 reLiSh www.relishstyle.com 433 nW 10th Avenue Portland, or 97209 503 227 3779 So ABSoLuteLy fABuLouS www.soabsolutelyfabulous.com the SiLVer rooM 1442 n. Milwaukee Ave. chicago, iL 60622 773 278 7130 Veer www.veer.com WeXner center Store 1871 n. high Street columbus, oh 43210 614 292 1807 this is only a representative list and subject to change. please check the ‘where to buy’ section of nooka.com for more complete list. wholesale and other inquiries: info@nookawatch.com

credits
creative director: matthew waldman fashion photography: ryan dixon models: sean stockton cheryl santiago stylist: lily de la cruz hair & make-up: misuzu miyake nooka inc. 29w 36th street suite 409 new york ny 10018 www.nooka.com +1 212 967 4260