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section one: portraits of flowers by matthew waldman section two: introduction to nooismo section three: leadaing by example, nooka in site section four: nooka models section five: portraits of flowers details section six: where to buy nooka section seven: credits

dear stylish consumer, nooka is proud to present its first look-book. if you chanced upon this magalogue, you may be asking yourself “nooka what is this pray-tell?” to which we respond: it is the essence of noo – newness, newlyness, nooism and hence nooismo. it is new york city and it is osaka, tokyo, and london. it is reykjavik too. nooklear power, nootonian physics, speedy nootrinos, noovelle cuisine and art nooveau are all things inspired by nooka. nooka is not a big faceless corporation – our founder and designers oversee all stages of development – ensuring you, the stylish consumer, items that express ideals at maximum nooismo. nooka is your fantasy, a wrist supported fetish, a fabulous facet of your fashion to focus fits of felicitous fiction or flipping fabulous facts. it will also help you flirt. now you know about nooka, so add something noo to your world.

zan-35

04:49:33 04:49:33
04:49:33
04:49:33

1

2

04:49:33
04:49:33

3

zan-30

05:09:44 05:09:44
05:09:44
05:09:44

4

5

quartz analog movement mirror polish stainless steel mineral crystal

35

x 35 x 10mm / 28mm wide band

30

x 30 x 10mm / 24mm wide band (s)

05:09:44
05:09:44

6

1. zan ab black leather strap

2. zan as silver satin strap

3. zan am metal mesh strap

4. zan abs black leather strap

5. zan ass silver satin strap

6. zan ams metal mesh strap

watches shown actual size

zen-h

08:39:31PM 08:41:25PM 08:49:29PM
08:39:31PM
08:41:25PM
08:49:29PM

1

2

3

zen-v

09:41:08AM
09:41:08AM

4

08:30:17AM
08:30:17AM

5

35 x 35 x 10mm / 28mm wide band mineral crystal lens 30vdc operating voltage 32,768 hertz quartz crystal oscillation frequency four button operation tdf lcd display el backlight alarm / stopwatch

07:49:43AM
07:49:43AM

6

1. zen-h nhb black leather strap

2. zen-h nhw white leather strap

3. zen-h nhm metal mesh strap

4. zen-v nvb black leather strap

5. zen-v nvw white leather strap

6. zen-v nvm metal mesh strap

watches shown actual size

zoo-v

04:51:36PM
04:51:36PM

1

08:49:36PM
08:49:36PM

2

06:54:31PM

zoo-v 04:51:36PM 1 08:49:36PM 2 06:54:31PM 3 zot-v 04:16:08PM 4 08:27:42PM 5 35 x 35 x

3

zot-v

04:16:08PM
04:16:08PM

4

08:27:42PM
08:27:42PM

5

35 x 35 x 10mm / 28mm wide band mineral crystal lens 30vdc operating voltage 32,768 hertz quartz crystal oscillation frequency four button operation tdf lcd display el backlight alarm / stopwatch

07:22:49PM
07:22:49PM

6

1. zoo-v zvb black leather strap

2. zoo-v zvw white leather strap

3. zoo-v zvm metal mesh strap

4. zot-v tvb black leather strap

5. zot-v tvw white leather strap

6. zot-v tvm metal mesh strap

watches shown actual size

zoo-c

03:52:16PM 04:44:53PM 04:44:53PM
03:52:16PM
04:44:53PM
04:44:53PM

1

2

3

zot-c

09:41:08AM
09:41:08AM

4

08:30:17AM

04:44:53PM 04:44:53PM 1 2 3 zot-c 09:41:08AM 4 08:30:17AM 5 35 x 35 x 10mm /

5

35 x 35 x 10mm / 28mm wide band stainless steel 30vdc operating voltage 32,768 hertz quartz crystal oscillation frequency two button operation tdf lcd display el backlight alarm / stopwatch

07:49:43AM
07:49:43AM

6

1. zoo-c zcn black leather strap

2. zoo-c zcb black leather strap

3. zoo-c zcm metal mesh strap

4. zot-c tcn black leather strap

5. zot-c tcb black leather strap

6. zot-c tcm metal mesh strap

watches shown actual size

zing

05:14:02AM

zing 05:14:02AM 1 12:38:56PM 2 07:31:11AM 3 35 x 35 x 10mm / 28mm wide band

1

12:38:56PM 2
12:38:56PM
2

07:31:11AM

3
3

35 x 35 x 10mm / 28mm wide band

mineral crystal lens

72 vs diamonds

30vdc operating voltage 32,768 hertz quartz crystal oscillation frequency four button operation tdf lcd display

el backlight alarm / stopwatch

1. zot zing farmed crocodile strap

2. zoo zing farmed crocodile strap

3. zot zing-w white leather strap

image shown at 105%

zub

zub 1 2 3 4 5 38 x 38 x 8mm / 20mm wide band rubber

1

2
2
zub 1 2 3 4 5 38 x 38 x 8mm / 20mm wide band rubber

3

zub 1 2 3 4 5 38 x 38 x 8mm / 20mm wide band rubber

4

zub 1 2 3 4 5 38 x 38 x 8mm / 20mm wide band rubber

5

38 x 38 x 8mm / 20mm wide band rubber & abs plastic 30vdc operating voltage 32,768 hertz quartz crystal oscillation frequency four button operation tdf lcd display el backlight alarm / stopwatch

operation tdf lcd display el backlight alarm / stopwatch 6 1. zot zub k black rubber

6

1. zot zub k black rubber strap

2. zot zub w white rubber strap

3. zot zub b blue rubber strap

4. zot zub r red rubber strap

5. zot zub o orange rubber strap

6. zot zub y yellow rubber strap

1 2 3 4 5 6 taken in new york city and new haven connecticut

1

1 2 3 4 5 6 taken in new york city and new haven connecticut in

2

1 2 3 4 5 6 taken in new york city and new haven connecticut in

3

1 2 3 4 5 6 taken in new york city and new haven connecticut in

4

1 2 3 4 5 6 taken in new york city and new haven connecticut in

5

1 2 3 4 5 6 taken in new york city and new haven connecticut in

6

taken in new york city and new haven connecticut in spring 2006, matthew waldman’s gorgeous portraits of botanical reproduction are available as 54 x 35 cm c-prints or duratrans for $250 at www.nooka. com/buy. they will be produced in a limited edition based on pre-orders.

1. new haven 1

2. west side highway 1

3. west side highway 2

4. new haven 2

5. west side highway3

6. new haven 3

where to buy nooka

AustrAliA

dedece+

www.dedeceplus.com

263

Liverpool Street

darlinghurst Sydney 2010

61

2 9360 2722

don’t teLL PhyLiSS

Kennedy Street,

15

Kingston canberra A.c.t

02

6232 7001

MuSeuM of Sydney

cnr Bridge and Phillip Streets Sydney new South Wales 2000

02

9251 4678

Store (freemantle)

23

Western Australia 6160

08

Market Street, freemantle

9336 3010

toii Boii

298

South Australia 5034

08

rundle Street, Adelaide

8232 7111

unit concePtS

28

Braddon A.c.t 2612

02

Lonsdale Street

6230 0943

CAnAdA

deSignhouSe www.designhouse.ca 1100 Mainland St Vancouver Bc

604

681 2800

deSignhouSe

616

Victoria Bc

250

yates St

383 3569

grAVity PoPe

www.gravitypope.com

10442

edmonton, Alberta

t6e 2A2

780

- 82 Avenue #2

439 1637

MAdeKeineS hoMe & gift Boutique

18336

edmonton, Alberta t6M2W8

780

Lessand road

489 8009

royce

2817W. Broadway

Vancouver, Bc

218 1105

604

FrAnCe

diStriBution en frAnce contact: Kreaconcept / claude nooka@xceptionalwatch.com

AXMod

135

boulevard gambetta

59100

03

roubaix

20 57 53 02

chey MAMAn www.chezmaman.com 4, rue tiquetonne

75002

01

Paris

40 28 46 09

L’Art du Buro

47

Paris 75004

01

rue des francs-Bourgeois

48 87 57 97

renoMA Boutique

125

Paris 75016

01

rue de la Pompe

44 05 38 25

Hong Kong

distributor; gPL Ltd nookswatches@goldpark.com.hk

d-MoP Shop 301 times Square, causeway Bay, hong Kong

853

2175 4881

d-MoP Shop 9 2/f Silvercord,

30

tsim Sha tsui, Kowloon,

hong Kong

852

canton road,

2808 2825

J-01

Shop B, g/f, 57 Paterson Street, causeway Bay, hong Kong

852

2808 0501

indonesiA

nAno nine Jl. Brawijaya Xii / 8 (nano nine will move to tebet area in around May 2006)

dAnJyo Jl. cililin raya 1 Melawai

oLde WorLde dharmawangsa Square the city Walk, 1st floor unit 67

SiXteen AtAS Jl. hang tuah 2 Kebayoran Baru

SiXteen BAWAh Jl. Patiunus 1 Kebayoran Baru

My ShoeS Jl. radio dalam raya no. 12 Jakarta Selatan

isrAel

nooK 5 Malchey israel st. tel aviv

nooK

18

rishpon

haprahim st.

i

Biffi Boutique SPA www.biffi.com corso genova 6 20123 Milano

02

tA ly

839 4206

JApAn

ArchiMedeS SPirAL

www.archimedesspiral.com

ArchiMedeS SPirAL ikspiari 2nd floor 047 305 5638

ArchiMedeS SPirAL marunouchi building 3rd floor

03

3240 0010

reSident’S By ArchiMedeS SPirAL tamagawa takashimaya Sc south 5th floor

03

5491 2300

ciBone AoyAMA AoyAMA Bell-commons B1, 2-14-6, Kita-Aoyama, Minato-ku, tokyo

03

3475 8017

ciBone JiyugAoKA 2-17-8 Jiyugaoka Meguro-ku, tokyo

03

5729 7131

MoMA onLine Store JAPAn www.momaonlinestore.jp

nutS

http://www.rakuten.ne.jp/gold/nuts

oBJect By gALLery deuX PoiSSonS 2-3-6 ebisu, Shibuya-ku, tokyo, Japan, 150-0013

03

5795 1889

ontiMe

www.ontime-watch.net

ontiMe shibuya loft 1st floor

03

5458 3076

ontiMe ikebukuro loft 9th floor

03

3986 2414

ontiMe shinjuku loft 4th floor

03

3353 7225

roPPongi hiLLS Art + deSign Store

3f West walk, roppongi hills, 6-10-1 roppongi, Minato-ku, tokyo, Japan,

106-6150

03

6406 6280

united ArroWS

zozo.jp

KoreA

tiMedotcoM co., Ltd www.prowatch.co.kr

#1604-33, Bongcheon 7 dong, Kwanak-Ku, Seoul

82

2 874 3444

singApore

urBAn JunKie SingAPore 02_110 far east Plaza

14

Singapore 228213

65

Scotts road

6732 8839

spAin

nyMM JoieS c/Sant gregori 5-9 08800 Vilanova i la geltrú Barcelona, Spain +34 93 893 3169

tAiwAn

distributor; gPL Ltd nookswatches@goldpark.com.hk

d-MoP

2/f Asia World Shopping Mall, no.337, Sec.3, nan-Jing e. rd. taiwan

886

2 8770 7113

J-01

3/f, no.9, Songshou rd. taiwan

886

2 2345 5243

tHAilAnd

eXcLuSiVeLy though

goodWiLL hoBBieS co., Ltd

66

goodwill_gp@yahoo.com

1659 7730

united ArAb emirAtes

SWiSS eAStern WAtcheS / WeStern WAtcheS Po BoX 20401

Bahglaf Building, 4th floor Al Arouba Street Sharjah

971

50 6268528

united Kingdom

www.nooka.co.uk

cyberdog.co.uk

www.funky-new-watches.com

usA

BArney’S neW yorK www.barneys.com

BArney’S Madison Avenue

Madison Avenue

new york ny 10021-8448

212

660

826 8900

info-madison@barneys.com

BArney’S Beverly hills

Wilshire Boulevard

9570

Beverly hills cA 90212

310

info-beverlyhills@barneys.com

276 4400

BArney’S co-oP chelsea

236

new york, ny 10011

212

info-coop18@barneys.com

West 18th Street

593 7800

BArney’S co-oP miami beach

collins Avenue

Miami Beach, fL 33139

832

305

info-coopmiamibeach@barneys.com

421 2010

BArney’S co-oP costa mesa South coast Plaza

3333

costa Mesa, cA 92626

714

info-coopcostamesa@barneys.com

Bristol Street, Suite #1224

641 0072

coLLAge

1416

Venice, cA 90291

310

Abbot Kinney Blvd

482 3377

dr. deniM

1136

Philadelphia, PA 19107

215

Market St.

564 2767

eLSeWAreS

www.elsewares.com

fLight 001

www.flight001.com

fLight 001 chicago

1133

chicago, iL 60610

944 1001

312

north State Street

fLight 001 Los Angels

8235

Los Angeles, cA 90048

323

West 3rd Street

966 0001

fLight 001 new york

96

new york, ny 10011

212

greenwich Avenue

691 1001

fLight 001 San francisco

525

San francisco, cA 94102

415

hayes Street

487 1001

MoMA deSign Store

44

212

West 53 Street, new york, ny

767 1050

MoMA deSign Store, soho

81

646

Spring Street, new york, ny

613 1367

the neW MuSeuM Store

556

212

West 22nd St., nyc. 343 0460

reLiSh

www.relishstyle.com

433

Portland, or 97209

503

nW 10th Avenue

227 3779

So ABSoLuteLy fABuLouS www.soabsolutelyfabulous.com

the SiLVer rooM

1442

chicago, iL 60622

773

n. Milwaukee Ave.

278 7130

Veer

www.veer.com

WeXner center Store

1871

columbus, oh 43210

614

n. high Street

292 1807

this is only a representative list and subject to change. please check the ‘where to buy’ section of nooka.com for more complete list.

wholesale and other inquiries:

info@nookawatch.com

credits

creative director:

matthew waldman

fashion photography:

ryan dixon

models:

sean stockton

cheryl santiago

stylist:

lily de la cruz

hair & make-up:

misuzu miyake

nooka inc. 29w 36th street suite 409 new york ny 10018 www.nooka.com +1 212 967 4260

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