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TELCO CASE STUDIES: Breaking Free of Your Slow Strategic Vendors, using Open Independent Telecom App Development

Using Deep Network APIs to become More Competitive


Mark Windle, Head of Marketing

About OpenCloud
Year 2000: Founded
Wellington, New Zealand

HQ: Cambridge, UK
Wellington, New Zealand Madrid, Spain Jakarta, Indonesia Rio de Janeiro, Brazil c.80 employees

>50 Operators globally Growing fast


>60% CAGR over 5 years

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More then 50 operators use OpenCloud Rhino


Large Telecoms Groups
Tier 1 Operators MVNOs

Independent Operators
And more

Indonesia

Finland

USA

France

UK

Poland

China

USA

Argentina

UK

our Customers
France Israel Israel Netherlands Norway USA Poland Philippines Poland Portugal

France

Hong Kong

are
France Spain Netherlands

Philippines

Japan

USA

Slovakia

Austria

Czech Republic

Poland

Netherlands

Indonesia

Thailand

UK

Italy

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UK

Greece

Iraq

Saudi Arabia

and more 3

Agenda
Different Levels of API Exist
Deep Network APIs provide the greatest flexibility Implementing change by adapting network signalling is an alternative that can be faster and significantly less expensive than changing network equipment Adaptive Signalling Applications solve network evolution challenges more competitively

Responding Competitively to Change

Case-Studies

Network-based Telecom Applications enable service innovation A proven, productised solution framework(carriergrade, virtualisable, scalable software) is required

Enabling Competitive Change


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It must be openly adaptable and extensible by the operator or any telecom application developer they chose 4

Different levels of developer API exist with specific requirements and different use-cases
External Developers Businesses and the Long-tail

Public APIs
Other Departments and Systems Integrators

Simplified API set Extremely Abstracted Tightly Controlled

Signalling Engineers and Network Application Developers

Deep Network APIs

Trusted Use Direct Exposure All Capabilities

The network equipment and signalling contains functional and informational assets
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Flexible Unlimited potential

Internal APIs

Risk-management and API consumer needs

Fixed Limited Use-cases

Agenda
Different Levels of API Exist
Deep Network APIs provide the greatest flexibility Implementing change by adapting network signalling is an alternative that can be faster and significantly less expensive than changing network equipment Adaptive Signalling Applications solve network evolution challenges more competitively

Responding Competitively to Change

Case-Studies

Network-based Telecom Applications enable service innovation A proven, productised solution framework(carriergrade, virtualisable, scalable software) is required

Enabling Competitive Change


Copyright OpenCloud Ltd 2013

It must be openly adaptable and extensible by the operator or any telecom application developer they chose 6

Being more competitive means simultaneously cutting-cost and innovating

Competition
Source Functional
Motivation

Financial Improve Margin

Differentiation

Challenge
Implement Change

+ +

Reduce Costs

Barrier
Difficult
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Expensive
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Being more competitive means finding more competitive ways to make changes
Signalling

The interactions between elements

+
The functionality of the elements

The Network

The functionality of the network

Change?
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Being more competitive means finding more competitive ways to make changes

Alternative: Change the signalling

Habit: Change the network elements Costly and Slow

The Network

The functionality of the network

Change?
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Agenda
Different Levels of API Exist
Deep Network APIs provide the greatest flexibility Implementing change by adapting network signalling is an alternative that can be faster and significantly less expensive than changing network equipment Adaptive Signalling Applications solve network evolution challenges more competitively

Responding Competitively to Change

Case-Studies

Network-based Telecom Applications enable service innovation A proven, productised solution framework(carriergrade, virtualisable, scalable software) is required

Enabling Competitive Change


Copyright OpenCloud Ltd 2013

It must be openly adaptable and extensible by the operator or any telecom application developer they chose 10

Telkomsel (Indonesia) Signalling Routing for OCS

OCS

OCS

Fast - Experience Flexible Routing Cost-effective solution


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OCS
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Polkomtel (Poland) IN Replacement


IN SCP
P-INAP

IN SCP
P-INAP

NextGen

NextGen

SCP

SCP

Standard INAP Network Evolution Service Evolution Cost-saving

The Network Switches

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Bouygues Telecom Harmonised Service Layer

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The flexibility of open deep network APIs enables a wide-range of use-cases


Legacy & IMS Convergence Intelligent Charging Offload

SMS Homenetwork routing

Protocol Conversion

HLR HSS Synchronisation

etc

Solving network evolution challenges more competitively


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and Service Innovation


Multi-number

Call Screening

Home-zone

RCS

Roaming Services

VPN

Personalisation

M2M
And so on
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Agenda
Different Levels of API Exist
Deep Network APIs provide the greatest flexibility Implementing change by adapting network signalling is an alternative that can be faster and significantly less expensive than changing network equipment Adaptive Signalling Applications solve network evolution challenges more competitively

Responding Competitively to Change

Case-Studies

Network-based Telecom Applications enable service innovation A proven, productised solution framework(carriergrade, virtualisable, scalable software) is required

Enabling Competitive Change


Copyright OpenCloud Ltd 2013

It must be openly adaptable and extensible by the operator or any telecom application developer they chose 16

Competitive Change requires Open Products


Productised Solution Framework
Carrier-grade Virtualisable Scalable Software-based

PLUS
Telecom Application Developers
In-House SIs and Partners 3rd Party Community

Multiple Applications

+
Productised Common Protocols

Open Application Server


Openly Extendable for Other Protocols

Developer support
Documentation Dev. Tools Test Tools Support

Network Signalling

Network Elements 17

Summary
Different Levels of API Exist
Deep Network APIs provide the greatest flexibility Implementing change by adapting network signalling is an alternative that can be faster and significantly less expensive than changing network equipment Adaptive Signalling Applications solve network evolution challenges more competitively

Responding Competitively to Change

Case-Studies

Network-based Telecom Applications enable service innovation A proven, productised solution framework(carriergrade, virtualisable, scalable software) is required

Enabling Competitive Change


Copyright OpenCloud Ltd 2013

It must be openly adaptable and extensible by the operator or any telecom application developer they chose 18

COMMENTS & QUESTIONS

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For further information:


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