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aleatorii Ana Maria Aneculaesei Juni 2011

ALEATORII

SOUNDAFFECTS: THE SOUND AND COLOUR OF THE CITY


Parsons - The New School for Design recently collaborated with the product design company Tellart and mono to install a multimedia installation called "SoundAffects" in Manhattan's Fifth Avenue. "SoundAffects" plays the daily street activity in musical form on a wall and visually on the internet. The wall features multiple sensors, with each one assigned its own sound and colour. The city's noises, movement and temperature are recorded and then converted into music and colours to create the sound and visuals of the city. Earphones in the wall enable passers-by to listen to the new sounds in real time.
SOURCE: INITIATOR: KONTEXT: http://www.newschool.edu/ Parsons The New School for Design, Tellart LLC., mono, United States Attention Economy -> Interactive Media Shy Tech -> Smart Sensors

ALEATORII

REAL-TIME ANSWERS TO TOURISTS' QUESTIONS


Istanbul now offers visitors a non-stop service called "Wizard Istanbul" that provides them with real-time answers to a huge range of questions. "Wizard Istanbul" is made up of a group of volunteers prepared to provide tourists with information on their city and help them have a pleasant stay. Those in need of advice can register online or via Facebook and Twitter to ask their questions. Answers are received immediately so that even a late-night search for a good party or a bar that allows smoking can end successfully.

SOURCE: INITIATOR: KONTEXT:

http://wizardistanbul.com/ Wizard Istanbul, Turkey Knowledge Society -> Information on Demand Outernet -> Local Information Youmocracy -> Social Networks

ALEATORII

SOCIAL NETWORK FOR COMPANIES


"Ziliot" is a social business network from Finland that connects companies and organisations in an international setting, rather than individual people. The focus is quite clearly on offers for jobs and orders: purchasing managers, sales reps, contractors, agents, suppliers and orderers can get in touch here and communicate with one another. "Ziliot" can also be used as a communications and information tool for a wide variety of purposes, such as promoting special offers, making business announcements or calling for tenders.

SOURCE: INITIATOR: KONTEXT:

http://ziliot.com/ Ziliot International, Finland Convergence -> Unified Communications Knowledge Society -> Enterprise 2.0 Youmocracy -> Social Networks

ALEATORII

EARNING POINTS BY SAVING WATER


"Banco Cyan" is a Brazilian initiative resulting from a partnership between the beverage brand American Beverage and the Brazilian state-owned water utility Sabesp. Modelled on a bank account, it awards points to people if they manage their water consumption more efficiently. The more people can stay below their average consumption levels, which is monitored by "Banco Cyan", the more eco-credits they can earn. The points accumulated can be redeemed for discounts at numerous participating partners. This helps consumers not just save on water, but also in their private expenditures.

SOURCE: INITIATOR: KONTEXT:

http://www.bancocyan.com.br/ American Beverage Corp., Brazil Game On -> Social Games Sustainability -> Economising

ALEATORII

TOUCHSCREEN GAMES FOR CATS


Friskies, a pet food brand from Nestl, has launched three new iPad games made just for cats. "Cat Fishing", "Tasty Treasures Hunt" and "Party Mix-up" are the names of the cat-food inspired games for our four-legged friends. The games are quite similar to each other: the cat paws a moving object, which then changes or disappears and then appears again. The iPad screen is, according to Friskies, not susceptible to scratching. However, for those who think their iPad is too good for that, the web applications are also available for Android devices.

SOURCE: INITIATOR: KONTEXT:

http://www.gamesforcats.com/ Nestl S.A., Switzerland Game On -> Micro Games

ALEATORII

INDIVIDUAL EVENT RECOMMENDATIONS WITH GOBY


The Boston company Goby Technologies has just presented the extension of its iPhone and Android application, which suggests interest-based events and activities to users. Once the app is able to access the user's Facebook profile and location, it offers recommendations tailored to the person's own interests. Users also get the chance to manually add their favourite kinds of activities. This Goby extension provides recommendations for chosen locations, so that users can decide what they want to do on a specific day, weekend or throughout the week.

SOURCE: INITIATOR: KONTEXT:

http://www.goby.com/ Goby Technologies Inc., United States Individualisation -> User Profiling Knowledge Society -> Knowledge Agent Outernet -> Mobile Apps

ALEATORII

HANDPAINTED OUTDOOR WORK


The advertising agency Uncle Grey recently carried out a campaign on behalf of the Danish porcelain manufacturer Royal Copenhagen, in which artists were hoisted up to a huge canvas hung on the front of a large shopping centre to paint the print of a porcelain plate. The idea was to show how much time, effort and skill goes into making one of these products. The campaign was also intended to highlight the fact that work carried out by hand costs more than mass-produced goods. The event was witnessed by approx. 40,000 people and sales of Royal Copenhagen porcelain rose threefold.

SOURCE: INITIATOR: KONTEXT:

http://www.youtube.com/ Royal Copenhagen, Uncle Grey A/S, Denmark Attention Economy -> Sensation Marketing

ALEATORII

LAPTOP WITH BUILT-IN MICRO-PROJECTOR


The Japanese technology company Fujitsu has developed a laptop with a built-in 210 gram micro-projector. The removable laser projector can be ejected in a similar way to a DVD drive. Once users have opened the laptop, they can set keystone distortion and brightness directly on the projector. Designed with a projection distance of one metre, the 30-inch projection surface is ideally intended for small presentations in dark rooms. It is powered via the laptop, making extra cables unnecessary.

SOURCE: INITIATOR: KONTEXT:

https://globalsp.ts.fujitsu.com/ Fujitsu Ltd., Japan Shy Tech -> Modular Devices Timeless Time -> Multifunctional Products

ALEATORII

MONEY FROM VENDING MACHINES


The agency AlmapBBDO has set up a special kind of vending machine for the Brazilian provider of daily deals, Peixe Urbano. The "Sale Machine" stands in a Sao Paulo shopping centre and dispenses only money. Customers can double their money by using the machine when they insert five reais, they get ten back. By paying in a maximum of fifty reais, they'll receive one hundred back, which is approximately 43 euros. This offer will last as long as stocks last. The campaign aims to communicate to customers how the value of money increases when they use Urbano coupons.

SOURCE: INITIATOR: KONTEXT:

http://dinheiroempromocao.tumblr.com/ AlmapBBDO, Peixe Urbano Web Servios Digitais Ltda., Brazil Game On -> Casual Games Timeless Time -> Micro Boredom

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GLOBE MADE OF OLEDS DELIVERS DETAILED IMAGERY


To celebrate Tokyo's National Museum of Emerging Science and Innovation's tenth anniversary, Mitsubishi has installed a globe of the Earth with a six-metre diameter that's made out of 10,362 OLED displays. These displays can be centrally controlled to show different satellite footage of the Earth. This includes the movement of clouds, seas and earth masses, as well as temperature simulations and the movement of the oceans. To ensure image clarity, the OLEDs have a resolution of 10 million pixels.

SOURCE: INITIATOR: KONTEXT:

http://www.miraikan.jst.go.jp/ Go and Partner Inc., National Museum of Emerging Science and Dentsu Inc., Mitsubishi Electric Corp., Japan Shy Innovation, Tech -> Polymer Electronics

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READING SAMPLES AND BROCHURES IN E-MAIL INBOX


United Internet has launched the "FreeReader" application that informs users about special offers in shops. GMX and Web.de users can have digital brochures as well as samples of newspapers and magazines delivered to their inboxes for them to flick through. A Google Maps map also displays shops in the area where a copy of the brochure has been left for them. To ensure that target groups are accurately met, pages are selected depending on users' gender, age and address.

SOURCE: INITIATOR: KONTEXT:

http://united-internet-media.de/ United Internet Media AG, Germany Convergence -> E-Reading Individualisation -> User Profiling Outernet -> Digital Maps

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APPLICATION FOR IPAD2 SMART COVER


Evernote has developed the "Evernote Peek" app for the iPad2 and its Smart Cover that lets users create their own learning materials and be tested in fun ways. Digital notes can be turned into tasks and questions, which are revealed when users open the lower half of the protection cover. When they completely open the cover, the answer is revealed. When the screen is completely covered, the app automatically moves on to the next task.

SOURCE: INITIATOR: KONTEXT:

http://www.evernote.com/ Evernote Corp., United States Knowledge Society -> Knowledge Systems Virtualisation -> Cloud Computing

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WII CONTROLLER WITH TOUCHSCREEN


Nintendo has just revealed their next generation console called "Wii U" that uses a unique controller with a 6.2 inch touchscreen. The additional screen offers players a wider variety of games options. As well as playing the games on the controller, it's also possible for the touchscreen to interact with the TV screen in different ways. When several players are involved, additional information can be shown on the touchscreen that can only be seen by individual players. This provides even more options for playing with and against each other.

SOURCE: INITIATOR: KONTEXT:

http://www.nintendo.de/ Nintendo Co. Ltd., Japan Game On -> Multiplayer Shy Tech -> Human Machine Interfaces

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APP AUTOCORRECTS APES AND MONKEYS


With "The Great Ape Pledge", the animal rights organization Peta has teamed up with the creative agency BBDO New York to launch a campaign against the use of apes for advertising purposes. Major advertising agencies were sent an application which inserts a message of warning and a link to the campaign's website whenever the words ape, monkey, chimp or gorilla are typed into a document. People can then use the site to pledge never to use apes in advertising.

SOURCE: INITIATOR: KONTEXT:

http://www.nomonkeybusinesson.tv/ PETA, BBDO New York, United States Attention Economy -> Interactive Media Community -> Crowdfunding Sustainability -> Corporate Social Responsibili...

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MULTIMEDIA INFO VIA QR CODES


The Hamburg-based company milabent has announced an application for the iPhone and Android devices called sminna, which uses the scanning of QR codes to make products and print media more interactive for users. Advertisers, retailers and event organisers can use this app to create interactive content such as coupons, video streams, photos, ticket orders and additional information, and embed it via codes into flyers, magazines, posters or packaging. Users can then access this information simply by scanning the QR codes or barcodes on their mobile phones.

SOURCE: INITIATOR: KONTEXT:

http://sminna.com/ milabent GmbH, Germany Attention Economy -> Interactive Media Outernet -> Object Hyperlinking

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ALEATORII

REMOTE-CONTROL FOR THE IPHONE IN THE CAR


The Mimics system, developed by the Hi-Fi experts at Mp3Car.com, offers users complete integration of the iPhone into their car's dashboard. This system consists of a monitor, an iPhone connection module and a dashboard panel. When fully set up, the technology reproduces the iPhone's interface on a touchscreen, thereby enabling all the functions to be remote-controlled. The company allows jailbreakers to control the iPhone, which leads to the user forfeiting any warranty claims.

SOURCE: INITIATOR: KONTEXT:

http://www.mp3car.com/ Mp3Car.com Inc., United States Shy Tech -> Connectivity

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ALEATORII

GLOWING MAGAZINE COVER, THANKS TO SOLAR ENERGY


Bauer Media Group has teamed up with MediaCom and RWE to bring out a limited edition issue of their "TV Movie" magazine that can be made to shine at the touch of a button. The magazine features built-in solar-powered LEDs that allow the cover to gleam without the need for batteries. An advertisement from the energy company inside the magazine also features LEDs. The limited edition runs to 10,000 issues and is only available from selected retailers.

SOURCE: INITIATOR: KONTEXT:

http://www.bauermedia.de/ Bauer Media Group, RWE Effizienz GmbH, MediaCom Agentur fr Media-Beratung GmbH, Germany Attention Economy -> Sensation Marketing Convergence -> Print Plus Sustainability -> Energy by the way

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PICO PROJECTOR AS GAMES CONTROLLER


"Motion Beam" is a games concept from Disney Research in Pittsburgh that combines the iPod touch with handheld pico projectors. Together, the two compatible elements create a handheld unit that comfortably sits in one hand like a remote controller. The gamer then projects an image onto a wall and controls a game character by moving the projection. The developers have also added augmented reality to the concept, meaning that game characters are capable of interacting with drawings and obstacles on walls.

SOURCE: INITIATOR: KONTEXT:

http://www.youtube.com/ Walt Disney Company, United States Attention Economy -> Interactive Media Convergence -> Technology Convergence Game On -> Mobile Games Outernet -> Augmented Reality

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GROWING PLANTS WITHOUT SOIL


At the recent TedxTokyo event in Japan, Professor Yuichi Mori of Waseda University presented the "Imec" membrane, which enables crops to grow without soil on sand, concrete and even ice. It blocks harmful viruses and microbes, so that no agricultural pesticides are required. The system also forces plants to regulate more sugar and amino acids in order to grow, which has the knock-on effect of producing particularly high-quality crops with high nutritional values.

SOURCE: INITIATOR: KONTEXT:

http://www.tedxtokyo.com/ Waseda University, Dr. Yuichi Mori, TED Conferences LLC., Japan Shy Tech -> Advanced & Smart Materials

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APP HELPS TO SHOOT THE BAD GUYS ON BILLBOARD


Fox Crime recently enabled fans to play with interactive billboards on the street. In the "Interactive Outdoor Bluebloods" campaign developed by the Spanish agency Bungalow25, fans could use an augmented reality application for the iPhone to shoot the bad guys shown on the billboard in real time. The application recognises and transfers dynamic elements to interact directly with the billboard. The shots are fired from the camera on the iPhone. A direct connection to Twitter has extended the overall range of the game.

SOURCE: INITIATOR: KONTEXT:

http://www.bungalow25.com/ Bungalow25, FOX International Channels, Spain Attention Economy -> Sensation Marketing

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IP LIGHT BULBS
The Dutch company NXP Semiconductors has developed "GreenChip" LED light bulbs which are equipped with a personal IPv6 address. This internet-enabled lighting offers users an energy-saving way to control their home lighting systems from wherever they like. Whether just switching an LED device on or off, dimming the lighting in the living room or lowering energy costs: the mobile solution from NXP enables the comprehensive control of all light bulbs connected to the Smart Home.

SOURCE: INITIATOR: KONTEXT:

http://www.nxp.com/ NXP Semiconductors, Netherlands Homing -> Home Design Sustainability -> Economising

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TWITTERING CARS
Toyota is now offering the owners of its cars a social network of their own called "Toyota Friend". This project has been developed together with Microsoft and Salesforce and will see the network integrated into electric and hybrid cars in Japan. "Toyota Friend" connects the owners more closely to their cars, their contractors and the manufacturer. The cars could, for example, automatically tweet messages to maintenance teams if any work is required or if the batteries are running low. Manufacturers also get the chance to carry out remote inspections, while Toyota can send service information directly to the car.

SOURCE: INITIATOR: KONTEXT:

http://pressroom.toyota.com/ Toyota Motor Corp., Japan Outernet -> Web of Things Sustainability -> Economising Youmocracy -> Micro Blogging

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MANAGING LOANS AND DEBTS ONLINE


The American company Cerebris has created a website called "I.O.U. Mate" which helps users to organise their loans and debts. After signing up, people can use their smartphone or computer to enter the starting and return dates for the things they loan out. It's also possible to set up a kind of standing order. The debts then appear automatically every month in a list. The system also enables the users to write comments on the various entries. This service is linked to Facebook and Twitter, so that communication with non-members is also possible.

SOURCE: INITIATOR: KONTEXT:

http://ioumate.com/ Cerebris Corp., United States Virtualisation -> Virtual Services Youmocracy -> User-Generated Content

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ALEATORII

THE INFLATABLE CONCERT HALL


The designers of Plastique Fantastique from Berlin have developed an inflatable object called the "Emotion Maker", which manipulates sound to create the emotion of a classical concert. Hundreds of musicians recorded their personal interpretations of eight different emotions in eight minutes of time. Users select five of the thirteen instrumental categories, press the start button and then enter the musical inflatable. Via a random selection of the available tracks, the "Emotion Maker" then creates a unique sound experience for the visitors.

SOURCE: INITIATOR: KONTEXT:

http://www.psfk.com/ Plastique Fantastique, Germany Community -> Third Places Shy Tech -> Ambient Intelligence

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RECYCLING DISCARDED FILES


The programmer and interaction designer Justin Blinder from Brooklyn has developed an open-source desktop application called "Dumpster Drive" which enables collective access to files consigned to the digital trash. Users can decide if the file they wish to delete should be sent to the "Dumpster", where all the users of "Dumpster Drive" can download the file and continue to use it for their own purposes. If the files have already been recycled once, nobody else can access them after they are trashed again.

SOURCE: INITIATOR: KONTEXT:

http://dumpsterdrive.com/ Justin Blinder, United States Community -> Open Source Sustainability -> Recycling Youmocracy -> User-Generated Content

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WATCHING FILMS ON FACEBOOK


The Facebook application "Flick Launch" lets independent film makers embed their films in Facebook pages for streaming. The service works like a kind of video on demand service, in which films cost between one and five dollars. Payment is made using PayPal or Facebook Credits. Films can be played without regional restrictions and can be watched for free by the first thousand fans to "like" a film. Various additional features allow users to comment on films and chat with friends in real time.

SOURCE: INITIATOR: KONTEXT:

http://www.flicklaunch.com/ FLICKLAUNCH, United States Timeless Time -> Content On Demand Youmocracy -> Social Networks

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DONATING BONUS MILES TO THE RED CROSS


Students at Miami Ad School in Hamburg have further developed the concept of donating flight bonus miles to include the Red Cross. People will now be able to donate the miles they have collected from within the booking process on travel websites. A special button makes it possible to make a donation in a single click and it forwards users to the campaign's website. Donors can then select which routes they would like to support and the chosen part of the route is then displayed with the donor's photo thanks to Facebook Connect. These donations serve to help Red Cross staff travel to the places where they are most needed.
SOURCE: INITIATOR: KONTEXT: http://www.youtube.com/ Juri Zaech, David Aronson, Samuel Moore, Miami Ad School Europe, Germany Sustainability -> Corporate Social Responsibili...

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ALEATORII

CAR WARNING SYSTEM AGAINST PHONE DISTRACTIONS


Scientists at the Microsoft Research lab have developed a warning system for drivers that automatically interrupts mobile phone calls in difficult traffic conditions. This warning system is based on GPS and urges drivers to end the call by sounding a loud warning signal whenever they have to drive through roadworks or busy downtown traffic, for example. If the driver doesn't react to the warning, the caller is placed on hold. Initial tests have shown that this system has managed to lower the rate of driving errors considerably.

SOURCE: INITIATOR: KONTEXT:

http://www.microsoft.com/ Microsoft Research, California Institute of Technology, United States Homing -> Security & Surveillance Systems Outernet -> Personal Bodyguard Shy Tech -> Smart Sensors

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GOOGLE USERS CHOOSE BRITAIN'S BEST STREETS


Thanks to an interesting cooperation between the search engine Google and the British tourism board Visit Britain, internet users can now choose the UK's best streets. Participants can visit Google's Street View website to click their way through countless streets up and down the country and vote for their favourite. There are three categories of streets to choose from the most romantic street, the best shopping street and the hippest street.

SOURCE: INITIATOR: KONTEXT:

http://www.google.com/ Visit Britain, Google Inc., United Kingdom Community -> Crowdsourcing

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BUS TRIPS FOR KIDS WHILE PARENTS STAY AT HOME


The Spanish bus company ALSA has teamed up with the Polytechnic University of Madrid to launch a bus service for children up to the age of five called "Pequebus". The minibuses are fitted with children's seats, TV sets and luggage racks, while the personal data of all the children and staff on board is safely stored. A GPS system installed on the bus enables parents to visit the "Pequebus" website whenever they like to check up on the latest whereabouts of the bus. So far, the bus has only been used in Madrid.

SOURCE: INITIATOR: KONTEXT:

http://www.pequebus.es/ ALSA Grupo S.L.U., Spain Outernet -> Personal Bodyguard

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OUT OF OFFICE ADVERTISING


It all began with the idea of selling the out of office autoreply of Saatchi & Saatchi Stockholm's art director Gustav Egerstedt to the digital production company B-Reel and the platform "outofofficead.com" is now making it possible for everyone to earn money from their own autoreply. Anyone can now sell their "out of office" message as a form of advertising to the highest bidder. If they wish, they can also donate it to a charity of their choice.

SOURCE: INITIATOR: KONTEXT:

http://outofofficead.com Out Of Office Ad Systems, Sweden Attention Economy -> Recommendation Marketing Sustainability -> Corporate Social Responsibili... Virtualisation -> Virtual Marketing

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EXTRA AD INFORMATION ON THE MOBILE DEVICE


The American start-up SecondScreen Networks is offering a service that synchronizes classic TV advertising and banner advertising on mobile devices. This makes it possible to supply viewers with additional product information while they watch the television, and interact with it by rating the broadcast advert, for example. In future, there will be greater customization based on the user's demographic data and even more forms of advertising beyond banners.

SOURCE: INITIATOR: KONTEXT:

http://www.secondscreen.com/ SecondScreen Networks, United States Outernet -> Mobile Content Shy Tech -> Connectivity

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APPLICATIONS FOR CHILDREN WITH SPECIAL NEEDS


"Apps for children with special needs", or A4CWSN, is a website for the parents of children with special needs. It gives advice about online and mobile applications that may be useful in the development of the children. The site also features videos containing interviews with therapists, doctors and educators, who explain in detail how the apps are used and why they can help in the treatment of certain disfunctionalities in children. The applications are designed to support autistic children as well as children with speech, learning or maths difficulties.

SOURCE: INITIATOR: KONTEXT:

http://a4cwsn.com/ A4CWSN, Gary James, United Kingdom Knowledge Society -> Edutainment

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COCA-COLA RUSH HOUR CINEMA


As part of their 125th anniversary celebrations, Coca-Cola teamed up with the agency Ogilvy Bogot to create a "Rush Hour Cinema" for commuters stuck in the city's traffic. A giant video screen showed a cycle of 'filminutes' and invited people to tune their car radios to a local FM station so they could hear the audio. To complete the cinematic experience, young ladies in a coke outfit handed out bottles of coke, popcorn and hot dogs.

SOURCE: INITIATOR: KONTEXT:

http://www.youtube.com/ Ogilvy & Mather Bogot, Coca-Cola Company, Colombia Attention Economy -> Sensation Marketing

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EXTENSION TELLS YOU WHO WORKS WHERE


The developers of 48hourapps have created a Chrome app called "Whoworks.at" which gives users information on which of their LinkedIn contacts works at whatever site they are currently browsing in Chrome. For example, if a user is on Facebook and clicks on the app's button, all his contacts who currently work for Facebook will appear in a window. The app also includes people's 2nd and 3rd level connections. What's more, the positions of the contacts within their companies are also stated, and it's possible to toggle the extension to view people who have been recently hired or promoted there.

SOURCE: INITIATOR: KONTEXT:

http://launch.whoworks.at/ 48hourapps, United States Knowledge Society -> Knowledge Services Youmocracy -> Social Networks

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FRAME MAKES TOUCHSCREENS OUT OF ALL SURFACES


Texas A&M University students have recently come up with an infrared-frame called "Zero Touch" that makes it possible to use a conventional screen as a touchscreen. This multitouch system can be directly fitted to a screen or also be used as a kind of remote control. Each movement within Zero Touch transforms the frame, via the sensors, into a control command on the computer. If the frame is suspended in the air, the depth aspect also becomes significant.

SOURCE: INITIATOR: KONTEXT:

http://ecologylab.net/ Texas A&M University, United States Shy Tech -> Smart Sensors

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E-CIGARETTE PACK TRANSMITS INFORMATION


The American company blu has launched a new pack of e-cigarettes called the "blu Smart Pack" which vibrates when it is within 15 metres of other smart packs. These packs can also exchange information such as the owners' contact details on social networks. This concept aims to improve communication and establish contact between the brand's consumers. Another feature on the device informs users whenever they are near a store that sells the pack of e-cigarettes from blu.

SOURCE: INITIATOR: KONTEXT:

http://www.nytimes.com/ blu, United States Outernet -> Web of Things Shy Tech -> Connectivity

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SMARTPHONE AS DOOR OPENER OF THE FUTURE


The web application "Lockitron" from the American start-up Apigy means users will never have to call the emergency key services ever again. It is an alternative to physical keys and offers two options for opening and closing doors. With the first option, the service works with a plug server, an ethernet cable and an electronic combination lock. The code can also be sent by text message or e-mail to grant entry to others. The NFC option, however, offers more security as the smartphone communicates with the door sensor via a signal to make the way clear for users.

SOURCE: INITIATOR: KONTEXT:

https://lockitron.com/ Apigy Inc., United States Homing -> Security & Surveillance Systems Outernet -> RFID & NFC Shy Tech -> Smart Sensors

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A PUZZLE GAME WITH A DIFFERENCE


"PhotoFari" is a games application from Mad Frog Disease which displays a virtual shape on the camera viewscreen and then asks users to find a shape in the real world that matches it placing the onscreen shape over it to win. For example, the wheel of a car could be used as a circle shape and when the users have taken a photo of something containing the stated shape, they can pass to the next level of the game. In an extension of this game for various cities, the featured shapes come in the form of the town's landmarks that players have to look for and photograph.

SOURCE: INITIATOR: KONTEXT:

http://www.madfrogdisease.com/ Mad Frog Disease, France Game On -> Mobile Games Knowledge Society -> Visual Search

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ONLINE PROFILES AS GAMING CURRENCY


"Empire Avenue" from the start-up of the same name is an online exchange game that deals with social media profiles. Virtual shares enable players to do business together, while the value and price of a share depends on a person's or company's activities in social networks like Facebook and Twitter. "Empire Avenue" analyses how many posts, videos and photos have been uploaded and issues a virtual currency for every activity both to the people playing an active role and to their shareholders. This makes it possible to playfully show a person's social capital and measure the value of various internet activities.

SOURCE: INITIATOR: KONTEXT:

http://www.empireavenue.com/ Empire Avenue Inc., Canada Game On -> Social Games Youmocracy -> Social Networks

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PROJECTED X-RAYS EXPLAIN INJURIES TO PATIENTS


In order to optimise communication between doctors and patients, Microsoft has developed a prototype machine called "AnatOnMe" that can project anatomical pictures of common injuries onto the skin of patients. It also takes photos and video recordings to create documentation on the healing process and makes preparing information and training instructions easier. The idea behind it is that better visualisation of injuries for patients will result in them accepting and sticking to prescribed physiotherapy courses.

SOURCE: INITIATOR: KONTEXT:

http://research.microsoft.com/ Microsoft Corp., United States Healthstyle -> M-Health Life Science -> Human/Technology Convergence Shy Tech -> Human Machine Interfaces

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SEAMLESS MUSIC ENJOYMENT WITH SEAMLESS


Five Details has unveiled its Mac, iPhone and iPod touch "Seamless" application that provides seamless playback of music between different devices. Users listening to music on their Mac when they leave the house can simply open the app on their mobile device and it will synch up to where a song stopped and continue playing without interruption. To use the app, music must be present on any device using it.

SOURCE: INITIATOR: KONTEXT:

http://fivedetails.com/ Five Details LLC., United States Convergence -> Content Convergence Outernet -> Mobile Apps Shy Tech -> Modular Devices

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AMBIENT ALERTS APP DIAGNOSES ENGINE FAULTS


The British designer Sam Grosset has developed an iPhone app called "Ambient Alerts" which serves as an interface between the driver and vehicle, in order to inform people of any engine faults. The phone with the installed app is attached to the steering wheel and issues an alert whenever it detects problems in the engine. It sends a warning to the manufacturer at the same time and offers drivers the chance to get in touch with the manufacturer immediately. As the breakdown service is already informed of the problem, they can react much more quickly.

SOURCE: INITIATOR: KONTEXT:

http://www.samgrosset.com/ Sam Grosset, United Kingdom Outernet -> Web of Things

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GOOGLE MAPS PLAYGROUND


The location-based games developer Invisible Playground in Berlin has converted its internet presence into an interactive multi-player experience. The website's background is an excerpt from a Google Maps map of Berlin. Users move around using a mouse to discover the local area. Any other visitors to the site see how others drag the map to move around and can also do the same, meaning that everyone is navigating the same map in real time.

SOURCE: INITIATOR: KONTEXT:

http://invisibleplayground.com/ Invisible Playground, Germany Convergence -> Media Convergence Game On -> Multiplayer

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POLYGAMOUS RELATIONSHIP STATUS CREATES AWARENESS


With only a small advertising budget to create awareness of the "Axe (Lynx) Effect" among young men in Tunisia, the advertising agency Memac Ogilvy has developed the "Axe Multiple Girlfriends App" for Facebook. The campaign draws on the tendency in young Tunisian men to boast about how many women they're having an affair with and combines their Facebook relationship status and the Axe fan page. The application lets users create untrue relationship statuses with as many people as they like. This naturally creates curiosity in friends, who are forwarded to the fan page when they click on the status.

SOURCE: INITIATOR: KONTEXT:

http://apps.facebook.com/ Memac Ogilvy, Unilever PLC, Tunisia Youmocracy -> User-Generated Content

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MOPHO DJ: IPOD INSTEAD OF VINYL


The Californian students Nicholas J. Bryan and Ge Wang from Stanford University have found a way for scratch artists to use analogue turntables to scratch music stored on iPods or iPhones. Christened "Mopho Dj", users place an iPod or iPhone on each turntable and the devices' motion sensors manipulate the audio data as it's moved back and forth on a turntable. This is sent wirelessly to a laptop for real-time playback.

SOURCE: INITIATOR: KONTEXT:

https://ccrma.stanford.edu/ Nicholas J. Bryan, Ge Wang, United States Outernet -> Web of Things Shy Tech -> Connectivity

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INVITATIONS VIA BOTTLE OPENER


Max Gebhardt and Max Arlestig, students at the Miami Ad School, have developed a viral marketing concept called "The Invite" for the brewery Heineken, in which a Bluetooth bottle opener sends out party invitations via Facebook. Whenever the user opens up a bottle of beer, the opener sends an invitation to an event at the current location to the wall of all the friends and contacts in the same city. The person with the most accepted invitations can win a crate of beer and celebrate it in the company of friends.

SOURCE: INITIATOR: KONTEXT:

http://cargocollective.com/ Max Gebhardt, Heineken N.V., United States Attention Economy -> Interactive Media Shy Tech -> Connectivity Youmocracy -> Social Networks

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WINNING THE MAIN PRIZE WITH THE MINI PHOTO BOX


The creative agency KKLD* has developed an interactive campaign for the BMW brand, MINI. To celebrate the anniversary of Berlin's famous shopping street Kurfrstendamm, a photo box in the MINI design has been set up containing a competition. People can have themselves photographed with their chosen MINI in whichever colour they like and are immediately shown on a huge LED video screen via live stream. Fans of the event can even join in virtually on Facebook by taking a photo of themselves on their webcam and uploading it. Everyone who uploads their photo to the Facebook fan page gets the chance to win a MINI of their own.
SOURCE: INITIATOR: KONTEXT: http://www.mini.de/ KKLD* GmbH, Germany Attention Economy -> Sensation Marketing Youmocracy -> Social Networks

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INTERACTIVE FILM IN GOOGLE CHROME


3 Dreams of Black is a new interactive film directed by Chris Milk for the musicians Danger Mouse and Daniele Luppi, and shows off the possibilities of Html5, Canvas and WebGL. This experiment was programmed for Google's Chrome browser and features three dreams as interactive 2D and 3D animations, as well as a real film. At the end of the film, the user can create objects directly in the browser which appear in the following animations. The graphics are generated live and the user can change the perspective by clicking on the mouse. Using the WebGL app makes it possible to create sophisticated graphics without any additional plug-ins.
SOURCE: INITIATOR: KONTEXT: http://www.ro.me/ Google Inc., @radical.media LLC., United States Attention Economy -> Interactive Media Virtualisation -> Virtual Marketing

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CERAMIC PRODUCTS FROM THE 3D PRINTER


The New York company Shapeways offers a personalisation service for objects made from glazed ceramics made using 3D printing. Designers can submit their designs online and have their products printed in ceramics. The ceramics used are recyclable, heat-proof and safe for storing foods. Using the online shop, products can be personalised with lettering and colours, and if something is technically unviable, printing in other materials is also possible.

SOURCE: INITIATOR: KONTEXT:

http://www.shapeways.com/ Shapeways B.V., Netherlands Homing -> Functional Furniture Virtualisation -> 3D Media & 3D Devices

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THE PEDAL-POWERED WEBSITE


The Israeli creative agency Arc Interactive has created a campaign for the city of Tel Aviv for Earth Hour. Included on the Earth Hour homepage, the agency developed special technology for the "WebCycle" campaign that bound the real world to the online world. Volunteers took turns on an exercise bike and pedalled to keep the website supplied with tips on saving the environment. If they stopped, the website would become invisible. The Earth Hour website with "WebCycle" was the most visited website in Israel on that day.

SOURCE: INITIATOR: KONTEXT:

http://publiciscontagiousstuff.posterous.com/ Tel Aviv-Yafo Municipality, Arc Interactive Publicis Israel, Israel Attention Economy -> Active Engagement Sustainability -> Economising Virtualisation -> Virtual Marketing

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MITSUBISHI TAKES TOUGHEST TEST


For the launch of the all-terrain vehicles "Outlander" and "Outlander Sport", Mitsubishi is testing the cars not just on any normal road, but on the most dangerous road in the world. On the Yungas Road in Bolivia, some 200 to 300 people are reportedly killed every year. Mitsubishi proves that the "Outlander" is up to the challenge in a trailer that shows the successful test drive. Car lovers can visit the specially created website to watch the drive step by step and find out all the details about the new model.

SOURCE: INITIATOR: KONTEXT:

http://www.mitsubishicars.com/ Mitsubishi Motors North America Inc., United States Virtualisation -> Virtual Marketing

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POPCORN FROM A SOFA


To promote discounts on sofas at Magazine Luiza, a Brazilian department store, the agency Ogilvy created a campaign called "Popcorn Sofa". The aim was to combine sofas with a comfortable evening spent watching the TV and eating popcorn. For this purpose, Ogilvy designed a special popcorn packet that takes the shape of a sofa when the corn pops in the microwave. This campaign resulted in a sales growth of 17% at the department store.

SOURCE: INITIATOR: KONTEXT:

http://www.youtube.com/ Magazine Luiza, Ogilvy Brasil, Brazil Attention Economy -> Experience Design Convergence -> Value Added Products Timeless Time -> Convenience Products

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ANGRY BIRDS MAGIC: HIT THE NEXT LEVEL WITH NFC


"Angry Birds Magic" is a version of the popular game from the Finnish developers Rovio in collaboration with Nokia, and supports Near Field Communication technology. During the twenty levels of this game, players with smartphones containing NFC chips have to touch phones a total of three times to unlock the next levels. Otherwise the game cannot be continued. It's also possible to use NFC terminals in stores to keep playing. The game comes preinstalled on Nokia's C7 smartphones.

SOURCE: INITIATOR: KONTEXT:

http://www.youtube.com/ Rovio Mobile Ltd., Nokia Oyj, Finland Game On -> Social Games Outernet -> RFID & NFC

55

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OPERATING THE PHONE ON YOUR HAND


Researchers at the Hasso-Plattner-Institute in Germany have developed a method that enables smartphone users to replace the touchscreen with the palm of their own hands. "Imaginary Phone" turns certain movements that users make on their hands into commands for the phone. These movements are captured by a depth-sensitive camera attached to the clothes. A software program analyses them and transfers them wirelessly as commands to the phone in the user's pocket. This allows people to leave the phone in their pocket even when accepting a call.

SOURCE: INITIATOR: KONTEXT:

http://www.hpi.uni-potsdam.de/ Hasso-Plattner-Institut fr Softwaresystemtechnik GmbH, Germany Shy Tech -> Human Machine Interfaces

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HIGH-RESOLUTION 3D TELEVISION WITHOUT 3D GLASSES


MIT Media Lab has developed technology that is capable of creating 3D pictures and does not require viewers to wear 3D glasses. Called "High-Rank 3D", the technology is similar to the Nintendo 3DS system, but can create images without a resulting loss in brightness or resolution and which possesses a very broad viewing angle. This makes expensive 3D glasses superfluous. The system is based on layered liquid crystal monitors, which create a 3D effect in the human eye.

SOURCE: INITIATOR: KONTEXT:

http://web.media.mit.edu/ MIT Media Lab, United States Homing -> Home Entertainment Virtualisation -> 3D Media & 3D Devices

57

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DONATING BLOOD VIA FACEBOOK


Israel's Trauma Centre for Victims of Terror and War, or NATAL, recently collaborated with the agency TwentyThree to launch a Facebook campaign called "Blood Groups" in an attempt to simplify the search for suitable blood donors. They set up eight Facebook groups based on the different blood groups. Facebook members who are willing to donate their blood can join the respective groups. The campaign received huge attention from the media, and even the country's Red Cross now uses the "Facebook Blood Groups" when looking for more donors.

SOURCE: INITIATOR: KONTEXT:

http://www.bloodgroups.co.il/ TwentyThree, Israel Trauma Centre for Victims of Terror and War, Israel -> Digital Community Community Healthstyle -> E-Health Youmocracy -> Social Networks

58

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GOOGLE STREET VIEW FOR STORES AND RESTAURANTS


"Google Business Photos" extends the Street View concept to the business sector and enables companies to publish photos of their establishments on their "Google Places" page. The service offers users professional photographers who will come and take shots of every corner of their shop, restaurant or hotel. These photos can then be viewed as a gallery on the company's "Google Places" page, as well as via a link to Google Maps. Future requests for Business Photos will decide which cities are included in the service.

SOURCE: INITIATOR: KONTEXT:

http://maps.google.com/ Google Inc., United States Outernet -> Mobile Content

59

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POPPING BALLOONS TELL STOP MOTION STORY


On behalf of the TV station MTV Brazil, the agency Paranoid recently came up with an original advert in which the stop motion technique was combined with the popping of balloons. 600 white balloons were positioned in a 140-metre row inside a huge warehouse, with each balloon featuring a figure such as Slash or Amy Winehouse and revealing a comic strip as they were popped. To make this 60-second spot, a small vehicle carrying a camera and a needle drove right through all the bursting balloons.

SOURCE: INITIATOR: KONTEXT:

http://paranoidbr.com/ Paranoid, MTV Brazil, Brazil Attention Economy -> Sensation Marketing

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PRINGLES TUBE AS LOUDSPEAKER


Potato snacks manufacturer Pringles has launched a campaign that enables consumers to turn their empty Pringles tubes into loudspeakers. Consumers have to buy three tubes of Pringles and send in the codes to receive a "Pringles Speaker". The loudspeaker fits inside an empty tube perfectly and uses the hollow area as a speaker body. The "Pringles Speaker" has an on/off switch and a 3.5 mm jack that connects to most mobiles and music players.

SOURCE: INITIATOR: KONTEXT:

http://www.pringles.com/ Procter & Gamble Company, United States Convergence -> Value Added Products

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MONITORING FORESTS WIRELESSLY


The Fraunhofer Institute for Microelectronic Circuits and Systems in Germany has developed a wireless sensor network to monitor microclimates in forests. This network generates data about soil moisture and pollution, and helps to maintain the ecological nature of the forest. Without having to undertake much installation work, the relevant data can be measured from a variety of locations and then evaluated. Depending on the values to be measured, the sensors are installed in the soil or on tree branches, they can connect independently and control the data transfer in the network.

SOURCE: INITIATOR: KONTEXT:

http://www.ims.fraunhofer.de/ Fraunhofer-Institut fr Mikroelektronische Schaltungen und Systeme Duisburg, Germany Outernet IMS -> Web of Things Shy Tech -> Smart Sensors

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RUSSIAN ROULETTE FOR FACEBOOK ACCOUNT


Ilya Malyanov and Christian Feist from the Miami Ad School in Berlin have come up with a campaign concept for Russian Standard Vodka which is based on digital life. "Russian Facebook Roulette" is a competition application to win a trip to Russia in which players first have to enter their password so that they can enter the game via video chat and select their weapon. The gun's cylinder is spun and aimed at the various players. When a shot is fired at someone, their Facebook account is blocked after their last status update while the others take part in the draw for the trip.

SOURCE: INITIATOR: KONTEXT:

http://cargocollective.com/ Christian Feist, Ilya Malyanov, CargoCollective, Miami Ad School Europe, Germany Attention Economy -> Interactive Media Youmocracy -> Social Networks

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WINDOWS ADDS COLOUR TO THE LAND ROVER


The British car manufacturer Land Rover has teamed up with Microsoft Windows to make the "Land Rover Windows Media Player Visualization" available for free download for the Windows media player. Windows media player visualizations are colours, patterns and shapes that move to the rhythm of the music selected by users. This visualization shows a Land Rover driving through colourful, digital countryside, which changes shape as the music plays.

SOURCE: INITIATOR: KONTEXT:

http://blog.landrover.com/ Land Rover International, United Kingdom Attention Economy -> Sensation Marketing Virtualisation -> Virtual Marketing

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SPEAKING JOB APPLICANT IN QR CODE


The French designer Victor Petit has designed a creative presentation of a CV that shows how applicants can speak directly to potential employees. Petit integrated a QR code into his application photo, which is linked to a video that shows his speaking mouth. The recipient of the job application can place their smartphone over the mouth featured in the photo to make the face come alive, thus giving applicants the chance to introduce themselves.

SOURCE: INITIATOR: KONTEXT:

http://www.victorpetit.fr/ Victor Petit, France Knowledge Society -> Enterprise 2.0 Outernet -> Object Hyperlinking

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FACEBOOK REWARDS PEOPLE FOR WATCHING ADS


Facebook is now rewarding users who watch certain ads on the site with "Facebook Credits". These ads are mainly placed in social games on Facebook and viewing them is rewarded with one credit per ad, which is the equivalent of 10 American cents. The credit can then be redeemed to purchase goods on the Facebook Deals service, and thereby also used to buy real products.

SOURCE: INITIATOR: KONTEXT:

http://www.facebook.com/ Facebook Inc., United States Virtualisation -> Virtual Currencies Youmocracy -> Social Networks

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SUPERFLAT E-INK DISPLAY FOR SMARTPHONES


Researchers from the Human Media Lab at Queen's University in Canada have developed the prototype of an energy-saving, paper-thin smartphone. The device can be used as an e-book reader and has a 3.7-inch e-ink display, which is flexible, just a few millimetres thick and can be bent in different ways. Although the symbols and text are only in black and white, the images are focused and do not flicker. The elasticity of the display can also be used for entering commands, such as leafing through the pages of an e-book.

SOURCE: INITIATOR: KONTEXT:

http://www.hml.queensu.ca/ Human Media Lab Queen's University, Canada Convergence -> Print Plus Shy Tech -> Polymer Electronics

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LIFELONG DISCOUNT THANKS TO BRAND TATTOO


The clothing company Marc Ecko is set to offer its most loyal fans a lifelong discount as part of its "Branded for Life" campaign. To get this discount, people have to have the company logo tattooed on their body. Customers can choose between the rhino, which represents Ecko Unlimited, and the shears, the logo of Marc Ecko Cut & Sew. People can download the designs and present them to their tattoo artist. Once the branding is permanently in place, fans are guaranteed 20% off products at all stores in the USA and Puerto Rico.

SOURCE: INITIATOR: KONTEXT:

http://www.shopecko.com/ Marc Ecko Enterprises, United States Attention Economy -> Sensation Marketing

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USING TABLETS AS DIGITAL WAITERS


The 7-inch tablet "E La Carte" makes it possible to visit a restaurant almost without having any contact to the service personnel. Restaurants can rent this tablet for a fee of $100 per month. Diners can select their meals and drinks on it and their orders are directly forwarded to the bar or kitchen. People can also enter special wishes or state their allergies. After their meals, people can pay on the tablet via their credit card. "E La Carte" is intended to boost sales and reduce waiting times, without entirely replacing the restaurant's staff.

SOURCE: INITIATOR: KONTEXT:

http://www.elacarte.com/ E La Carte Inc., United States Outernet -> Web of Things Timeless Time -> Speed Retail

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BILLBOARD IS UPDATED DAILY


"Nike Free Run 2 iD" is a Facebook application used by Nike Denmark to promote shoes designed by the customers themselves. The activities of users within this app had an influence on a billboard installed in the centre of Copenhagen. With this app, users could design their own shoes and then post their work on Facebook. At the end of each day, the most popular design was transferred onto the billboard by graffiti artists. In this way, the image shown on the poster was updated every day for a total period of two weeks.

SOURCE: INITIATOR: KONTEXT: Nike Inc., Denmark Attention Economy -> Ambient Media

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PHOTO PLATFORM KEEPS AN EYE ON COPYRIGHT


"Picuous" is an internet application from France that makes it easy for photographers to spread their photos and share them in social networks, without worrying about copyright issues. The photos are embedded in a player, similar to Vimeo or YouTube. This enables users to share photos in social networks and "like" them, but not download or copy them. Even if a photo is embedded onto other sites, a link to the photographer's website is created. What's more, there are detailed usage statistics for every single photo.

SOURCE: INITIATOR: KONTEXT:

http://picuous.com/ Picuous SAS, France Knowledge Society -> Visual Search Youmocracy -> User-Generated Content

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MUSIC STREAM FROM MUSIC BLOGS FOR THE IPHONE


The New York-based online music platform Hype Machine is going mobile and, with "Hype Machine Radio", is offering the very latest music discoveries from blogs on the iPhone, iPod touch and the iPad. Just like the platform, the app searches through music blogs for unknown music and makes it available as a stream. Users are given the chance to filter the stream according to genre, popularity, newness, their own preferences or those of their friends. With the "Radio Show", they can also enjoy the highlights of the month, as well as tag songs as favourites by themselves.

SOURCE: INITIATOR: KONTEXT:

http://hypem.com/ The Hype Machine Inc., United States Outernet -> Mobile Services

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APPLICATION REDUCES DATA USAGE


The application "Onavo" from the start-up Onavo Mobile helps smartphone users to keep a grip on the costs incurred for using large amounts of data. The app first checks which applications use how much data. Users can then activate the "Onavo" program, which compresses all sent and received data. This will help people not to exceed their permitted data volume and therefore reduce their mobile internet bills, particularly when travelling abroad.

SOURCE: INITIATOR: KONTEXT:

http://www.onavo.com/ Onavo Mobile Ltd., Israel Outernet -> Mobile Services

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APP IMPROVES DOWNLOADING OF FACEBOOK PHOTOS


The American company MarcoPoloApps has developed the so-called "FB Photos Download" app, which is available from the iTunes store and enables iPhone, iPod touch, and iPad users to download photos from Facebook. What makes this so special is that the quality of the photos remains high and users can download entire albums. The application can also make back-up copies and create albums from the Facebook photos. Users can create their own photo albums in just a single click and delete them just as easily.

SOURCE: INITIATOR: KONTEXT:

http://itunes.apple.com/ MarcoPoloApps, South Korea Outernet -> Mobile Services

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MAGNETIC SOLAR SQUARES SUPPLY POWER


Jordan McRae and Shawn Frayne have developed a modular solar system called "BSquares" with which users can charge or operate electric devices. The system consists of individual squares that can be connected via magnets and electrical contacts to allow the flow of electricity. With the help of a solar panel and a rechargeable battery, it's possible to light up the LED square. An Arduino module can be added creatively to add a microcomputer to the system. An iPhone module is also available for recharging the phone's battery.

SOURCE: INITIATOR: KONTEXT:

http://www.b-squares.com Jordan McRae, Shawn Frayne, United States Sustainability -> Energy by the way

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HOLIDAY HOMES THAT MAKE YOUR WISHES COME TRUE


The Canadian online service "IStopOver" has added a feature called "Wise Ask" to the search for the right kind of holiday property, which aims to fulfil all possible demands that customers may have. With "Wise Ask", registered users can put all their requests to property owners, such as wanting kosher food in the fridge or a PlayStation 3 in the living room. These requests are forwarded by "IStopOver" to the owners, who can then make bids to win the customer's business.

SOURCE: INITIATOR: KONTEXT:

http://www.istopover.com/ iStopOver Inc. , Canada Youmocracy -> User-Generated Content

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TEDX: TAXI DRIVERS SPREAD THE WORD


The American non-profit organisation TED, which holds conferences around the world to exchange innovative ideas, recently recognised the potential of taxi drivers for spreading its message. Fifty taxi drivers from Buenos Aires were invited to the "TEDxBuenosAires" conference to listen to the ideas presented there and share them with their passengers. This communications strategy succeeded in reaching approx. 7,000 people in Buenos Aires in a single week seven times more than the number of people of who attended the conference.

SOURCE: INITIATOR: KONTEXT:

http://blog.ted.com/ TED Conferences LLC., Argentina Attention Economy -> Guerilla Marketing Youmocracy -> Viral Marketing

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HAPPY APPS PUT USERS IN A GOOD MOOD


The "Happy Apps" from the start-up of the same name are a downloadable set of tools that offer mood-enhancing treatments through iPhones and iPads. They were developed by Monica Singh Haley in the USA and feature light and colour therapy in which the end device is used as a light box. Users also get the chance to be gently woken up in the morning by light. A "Help Yourself Happiness Guide" provides people with different methods to determine their best colour and light treatment. For just $1.99, users can get a little closer to happiness.

SOURCE: INITIATOR: KONTEXT:

http://www.thehappyapps.com/ Monica Singh Haley, The Happy Apps LLC., United States Healthstyle -> Mindstyle Outernet -> Mobile Apps Shy Tech -> Ambient Intelligence

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SAVING CONTENT IN PHOTOS AS LINKS


Thinglink Oy have developed an application called "Thinglink", which makes it possible to tag photos with a variety of links. For example, users could add additional information to images on their websites in this way. The app just needs to be installed on the corresponding website so that the photo can be processed in the editor. In just a few clicks, users can save product descriptions, songs, places or even links as tags, which are revealed to website visitors when they move their mouse over the image. What's more, users access the statistics about the various links from their own accounts.

SOURCE: INITIATOR: KONTEXT:

http://www.thinglink.com/ Thinglink Oy, Finland Individualisation -> Contextual Marketing Outernet -> Object Hyperlinking Virtualisation -> Virtual Marketing

79

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MISSPELLED WORDS BECOME DONATIONS


Lisa Zeitlhuber and Katharina Schmitt from the Miami Ad School in New York have created a "Donate a Word" extension for Google Chrome which will raise money for UNICEF's education institutes by turning misspelled words into donations. This extension is added to the options in spell checks in e-mails, for example, and appears as "Donate this word to UNICEF". If users click on this option, they are forwarded to the UNICEF website where they can donate ten cents per letter of the misspelled word.

SOURCE: INITIATOR: KONTEXT:

http://lisazeitlhuber.com/ Lisa Zeitlhuber, Katharina Schmitt, United States Sustainability -> Corporate Social Responsibili...

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CHECK IN FOR CHEAPER PETROL


The gas station chain Murphy USA is offering its customers price reductions every time they check in on Foursquare. Whenever customers enter a Murphy gas station and check in to Foursquare, they get a $2 discount on a $20 purchase of petrol, plus a free pack of chewing gum. The company's own mobile app can also be used for making the check-ins. In times of rising petrol prices and increased usage of location-based services, this promotion campaign should prove highly popular.

SOURCE: INITIATOR: KONTEXT:

http://www.facebook.com/ Murphy Oil USA Inc., United States Outernet -> Mobile Couponing

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AERO TRAIN: HOVERING HIGH-SPEED TRAIN


Scientists at Tohoku University in Japan have launched an innovative form of transport that hovers above ground level. The "Aero Train" uses the so-called ground effect and glides on the air without generating any friction. This new train can reach speeds of up to 200 km/h and is solar-powered. A tunnel with solar panels on the roof lays out the route for the "Aero Train" and also produces electricity, which is fed to the vehicle's batteries via induction.

SOURCE: INITIATOR: KONTEXT:

http://kohama.niche.tohoku.ac.jp/ Tohoku University, Japan Individualisation -> Extreme Experiences Sustainability -> Zero Emission

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POSTING ANONYMOUS COMMENTS ON FACEBOOK


"Defaceable" is a web application that enables users to post anonymous comments on Facebook. The app works as a browser extension for Google Chrome. After installation, people can use the Deface button to post their messages on Facebook anonymously, and a fruit appears instead of their own photo. All the other users of "Defaceable" can read the comments directly on Facebook. The posts also appear on defaceable.com and can be rated by users.

SOURCE: INITIATOR: KONTEXT:

http://www.defaceable.com Defaceable, United States Youmocracy -> Social Software

83

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MUSIC FROM BARCODES


The Dutch software and hardware designer O.J. van der Veen has developed an iPhone and iPad application called "Barcodas", which can generate music from simple barcodes. Users just have to scan the barcode and the app then creates a tune based on the thickness and distance between the lines in the barcode. People can also change the speed or the display of the song on their phones, as well as save it and share it with friends on Facebook. This innovation will surely turn visits to the supermarket into interactive sound experiences.

SOURCE: INITIATOR: KONTEXT:

http://www.nr74.org/ nr74, O.J. van der Veen, Netherlands Knowledge Society -> Creative Class Outernet -> Object Hyperlinking

84

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SITE MAKES IT EASIER TO MOVE HOUSE


The American start-up Urban Apt Group has set up a service called "Nestio" to help people looking for real estate to keep a clear overview of the various sites available and to manage them from a central place. With a browser bookmarklet, users can save all the offers they find on different websites on "Nestio" and compare their selections based on price, the number of square metres or other criteria, thanks to a clearly organised user interface. Via Facebook Connect, people can share and discuss their listings with friends. A mobile application with the same features is also currently in development.

SOURCE: INITIATOR: KONTEXT:

http://nestio.com/ Urban Apt Group LLC., United States Youmocracy -> Social Software

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DEUTSCHE TELEKOM TAKES ANGRY BIRDS FROM THE WEB


Deutsche Telekom recently joined forces with the London-based agency Saatchi & Saatchi to launch a marketing campaign for the popular game "Angry Birds" from Rovio, by bringing birds to the real word at Plaa Nova in Terrassa, near Barcelona. For this flashmobstyle event, a backdrop of Angry Birds was set up together with lifesize versions of the figures from the game. Onlookers were given the chance to use their phones as catapults and take aim at the birds and green pigs, which exploded after being hit.

SOURCE: INITIATOR: KONTEXT:

http://www.youtube.com/ Saatchi & Saatchi London, Telekom Deutschland GmbH, Rovio Mobile Ltd., Spain Attention Economy -> Sensation Marketing Game On -> Big Games

86

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CHARITY IN FIVE MINUTES


"Do Some Good" is an application from the British branch of the telecommunications company Orange, and divides up charity work into smaller portions. With this app for the iPhone and Blackberry, users can detect where help is required in their own surroundings that doesn't need more than five minutes of their time. A good example of this short charity work is taking a photograph of something for a community photo album.

SOURCE: INITIATOR: KONTEXT:

http://dosomegood.orange.co.uk/ Everything Everywhere Ltd., Orange U.K., United Kingdom Outernet -> Mobile Services Sustainability -> Charity Timeless Time -> Micro Boredom

87

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LADY GAGA SONGS IN FARMVILLE


To promote her album "Born This Way", Lady Gaga has decided to collaborate with the American games developer Zynga and is giving her fans in GagaVille an early taste of the record. GagaVille is a FarmVille offshoot specially created for the promotion campaign and gives fans the opportunity to win three downloadable tracks before the album is officially released. To do this, they have to complete various tasks and puzzles in a Gaga-style online game.

SOURCE: INITIATOR: KONTEXT:

http://www.zynga.com/ Lady Gaga, Zynga Inc., United States Attention Economy -> Brand Environment Convergence -> Business Mashups Game On -> Online Games

88

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COLLECTING POINTS TO IMPROVE DRIVING


The Illinois-based State Farm Mutual Automobile Insurance Company recently developed an iPhone application called "Driver Feedback" to help users drive more safely. Most accidents are the result of hard acceleration, hard deceleration, and hard swerves. The app's accelerometer recording technology measures these factors and awards points for each one, and provides an overall score for each trip. Once enough points have been collected, the driver can pass to the next level and can thereby be trained to drive even more carefully.

SOURCE: INITIATOR: KONTEXT:

http://www.statefarm.com/ State Farm Mutual Automobile Insurance Company, United States Outernet -> Mobile Services

89

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MOBY PROMOTES ALBUM WITH MICROSITE


To promote his new album "Destroyed" and the related photo book, the American musician Moby has launched an interactive microsite which offers fans the entire album as an audio stream, plus the photos. Thanks to a cooperation with Soundcloud, the songs play automatically while the fans surf on the site. An interactive map is pinned with Moby's photos across various locations, explaining the story of how the album came into being. Users are also given the chance to add their own photos via Instagram.

SOURCE: INITIATOR: KONTEXT:

http://destroyed.moby.com/ Moby, United States Virtualisation -> Virtual Marketing Youmocracy -> Social Software

90

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AUDIBLE ANSWERS TO VISUAL QUESTIONS


Scientists in the USA have developed an application for the iPhone that provides the visually impaired with nearly real-time solutions to everyday problems. "VizWiz" helps the blind to read their mail and understand menus in restaurants, for example. Users send an image with a spoken question to a web service like Amazon Mechnical Turk, where home workers complete all kinds of tasks online that cannot be done by computers. These home workers answer the questions within one minute and explain to users what can be seen on the photo.

SOURCE: INITIATOR: KONTEXT:

http://hci.cs.rochester.edu/ University of Rochester, United States Outernet -> Mobile Services Virtualisation -> Virtual Services

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TACTILE TOUCHSCREEN
A Japanese research team based at Kajimoto Labs at Tokyo's University of Electro-Communications has developed a screen that transmits electronic signals to the palm of the hand when the user touches the touchscreen. Upon contact with the touchscreen, a tactile screen on the back of the device transfers the contact and gives the user the feeling of touching through the screen. The device can also transmit graphs and other displays on the screen to the hand that holds it.

SOURCE: INITIATOR: KONTEXT:

http://www.diginfo.tv/ UEC Tokyo, Japan Shy Tech -> Tactile Interfaces

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URL STORY EXPLAINS DISEASE JOURNEY


On behalf of the multiple sclerosis organisation CCSVI, Lowe Pirella Fronzoni has created an online presence that uses the URLs of various websites to show how an MS patient has suffered. This "URL story" tells of a woman with multiple sclerosis who travels the world looking for doctors to give her a cure for her disease. While the user interface of the websites remains the same, the woman's story appears bit by bit in each page's URL. At the end of the story, an appeal is made to donate to further research on the compromised flow of blood in the veins known as CCSVI.

SOURCE: INITIATOR: KONTEXT:

http://www.this-is-the-story-of-a-woman.com/ Lowe Pirella Fronzoni, Associazione CCSVI nella Sclerosi Multipla - Onlus C.F., Italy Social Responsibili... Sustainability -> -Corporate Virtualisation -> Virtual Marketing

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COCA-COLA: SHINING ANNIVERSARY


As part of its 125th anniversary celebrations, Coca-Cola thanked its fans and customers with an enormous 3D projection that was developed together with Obscura Digital. The Coke headquarters in Atlanta were completely illuminated and displayed the message "Thank you". A series of images from adverts over the past 125 years was also displayed to show how the brand has been represented. Even photos from fans were on view which had been posted on social network sites. The 26-storey building had a total projection area of approx. 19,000 square metres.

SOURCE: INITIATOR: KONTEXT:

http://www.facebook.com/ Coca-Cola Company, Obscura Digital Inc., United States Attention Economy -> Sensation Marketing Virtualisation -> 5 Sense Immersion

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FINDING HOLIDAY HOME FROM FACEBOOK FRIENDS


The online portal for private holiday homes Airbnb is offering an app called "Social Connections" that enables users to find accommodation from amongst their own friends on Facebook. Over 1.5 million places to stay have already been booked using Airbnb. It is therefore quite likely that people will know someone in their own network who has already used the service. After registering, "Social Connections" shows which friends or contacts of friends have a room available and what experiences they have when looking for accommodation themselves.

SOURCE: INITIATOR: KONTEXT:

http://www.airbnb.com/ Airbnb Inc., Facebook Inc., United States Attention Economy -> Recommendation Marketing Knowledge Society -> Social Search Youmocracy -> Social Networks

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PAGE TAGGING ON FACEBOOK AS BRAND COMMUNICATION


Facebook has launched the option of tagging company pages on photos. Where it was previously only possible to tag friends or other people in photos, the tagging now also works for the fan pages of products, public people and companies. Users can even tag the pages that they're not active fans of. This makes it much easier to make recommendations in the social network, which will be of great benefit to companies and their brand communication activities. The companies cannot do the tagging themselves, however, as this is only possible for the owners of the photos and their friends.

SOURCE: INITIATOR: KONTEXT:

http://www.facebook.com/ Facebook Inc., United States Virtualisation -> Virtual Marketing Youmocracy -> Social Networks

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HIDING LARGE FILES INSIDE OTHER FILES


Steganography experts Rajesh Kumar Tiwari and G. Sahoo have developed an algorithm that makes it possible to hide very large files inside other files. Up to now, files hidden away inside music or image files were detected due to their unusually large size. The solution to this problem comes in the form of exe. files, which are inconspicuous due to their composition. With the help of an algorithm, a program was written in which an exe. file and a hidden file could be joined together to form a new kind of exe. file.

SOURCE: INITIATOR: KONTEXT:

http://www.inderscience.com/ G. Sahoo, Rajesh Kumar Tiwari, India Virtualisation -> Virtual Services

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STRETCHABLE SENSORS IMPROVE SAFETY


Researchers at the Fraunhofer Institute for Silicate Research (ISC) in Germany have developed stretch and pressure sensors that can expand to twice their original length. They are placed on a highly stretchable elastomeric film, coated on both sides with flexible electrodes. When the sensor is stretched, such as in a car seat, its thickness and electrical capacitance also change, which can be measured. These sensors could be integrated into sports clothes to analyse sequences of movement or optimize safety systems.

SOURCE: INITIATOR: KONTEXT:

http://www.fraunhofer.de/ Fraunhofer-Institut fr Silicatforschung, Germany Life Science -> Human/Technology Convergence Shy Tech -> Wearable Technologies

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SMART CONTAINERS MAKE TRANSPORT EASIER


Researchers at the Fraunhofer Institute for Material Flow and Logistics in Germany are working on intelligent transport containers called "SmartULDs". These containers have been fitted with software agents that ensure that the goods reach their destinations more quickly. Builtin programs also enable them to detect whether the right goods have been loaded. In the event of incorrect loading, an integrated network of sensors emits an alarm and organises reloading onto other planes.

SOURCE: INITIATOR: KONTEXT:

http://www.cczwei.de/ Fraunhofer-Institut fr Materialfluss und Logistik, Germany Knowledge Society -> Knowledge Systems Shy Tech -> Smart Sensors

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