TamTamy

Enterprise Social Networking
Giugno 2013
2
TamTamy's mission:
Since 2007, helping businesses
design and develop tools and
practices of Social media.

TamTamy copre ogni fase del ciclo di
vita di una community, dalla definizione
del concept alla progettazione e allo
svi l uppo, con dedi cat i ser vi zi
professionali di service & community
management
TamTamy si fonda su una piattaforma
proprietaria ed estendibile, provata sul
campo da Reply stessa e da oltre
250.000 utenti aziendali e professionisti
About TamTamy
! Dal 2007
! Più di 230.000 utenti
aziendali e professionali
! 70.000 utenti, la
community enterprise più
vasta
! 1.500.000 utenti, la più
grande community consumer
! 23.000 km, la più grande
distanza tra le sedi aziendali
collegate da una community
TamTamy
3
Social Enterprise: utilizzare strumenti e contenuti mutuati dai Social
Media per fini strategici aziendali
Le dinamiche contemplate: relazioni all’interno e verso l’esterno
dell’azienda, supporto al cambiamento e agli eventi
Social Enterprise
I Social Media come strumento di comunicazione
4
Workplace
Network
I paradigmi di
comunicazione mutuati
dai Social Network
sono un ottimo
strumento per la
comunicazione
aziendale e tra colleghi
Enterprise
Social
Networks
Knowledge
Networks
5
Stakeholder
Network
L’Azienda ed i suoi
Stakeholders
comunicano e
collaborano attraverso il
canale Social Media
Extended
Enterprise
Networks
Customer
Engagement
6
Innovation
Network
Diffondere e raccogliere
l’innovazione attraverso
gli strumenti di
condivisione dei Social
Media
Idea
Generation
Social
Communication
7
Networked
Event
Adattare formati e
linguaggi dei Social
Media nel contesto di
iniziative come eventi
o campagne di
comunicazione
Instant
Communities
On-site and online
participation
8
!"#$%& ()*+",-
anagrafica utenti, connessioni
sociali tra i singoli.
%.$/
servizi utilizzabili da
portali o applicazioni
esterne.
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Ambienti di dialogo
indipendenti: tematiche,
configurazioni e tema grafico.
#"(()**",$
integrazioni verso sistemi
aziendali e altri social network.
SPHERES
Gruppi di discussione e
collaborazione a carattere
tematico o progettuale.
9
On Premises
Installato sui sistemi informatici locali e
gestito autonomamente
Dedicated SaaS
Erogato come un servizio dedicato,
accessibile online e gestito in remoto

Opzioni di delivery

Adatta per un
utilizzo
continuativo
Adeguamento
con le policy
interne
Massimo
livello di
integrazione

Velocità di
prototizzazione
e delivery
Flessibilità del
cloud
computing
Nessun e"ort
di gestione
10
TamTamy Features
• Timeline
• Profile
• Blogs
• Recommendation system
• Rankings, Badges &
Rewards
• Email notifications
USER FEATURES
• Tags, rating, highlights
• Rich conversations
• Social Connections
• Discussion board, Wiki,
Forums
• Questions & Answers
• Surveys & Polls
SOCIAL
FEATURES
• Flexible content types
• Calendar
• Search
• Magazine-like media
gallery
• Modular User Interface
• Custom Look & Feel
CONTENT
FEATURES
• Custom join policy
• Moderation
• Groups & Spheres
• Expertise location
• Roles and accountability
• Member get member
• Control panel
GOVERNANCE
• iOS Application
• HTML5-based for mobile
devices
MOBILE
• Open API
• Connectors
INTEGRATION
Features Overview
Share a new content (quick share)
Sharing text message, audio/video/pic
1. To quickly share a basic
content (text message or a
document/video) Maria
clicks on the Quick Share
Button (+)
2. Fill in Title and Message,
add one or more files.
3. To have the format options
available click on the small
triangular icon
4. Don’t forget to add your
tags! Makes searching more
efficient
5. If you want to paste a link
(such as for embedding a
YouTube video) you should
CTRL+V on the Body
Section
6. Extend the visibility of the
content to people in the
Current Community (adding
people or sphere members)
7. Click on Send to Share
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Share a new content (more options)
Sharing text message, audio/video/pic
2
4
6
Indicate the content
type from the tabs
Fill in tags, choose
visibility and privacy
Publish the
content
Community specific,
or community custom
content type (ex
survey)
Reshare an existing content outside the sphere
Reshare the content with users or spheres
Reshare with
spheres
You can add the
content to your
favorites if you like
Reshare
with users
Share a survey
Get the answers you need by using this Content Type
1. After you have clicked the
red “Share” button on the
main page, indicate that you
want to make a survey
2. Fill in Title and Describe
what the survey iis about.
3. Indicate the type of
questions/answer you want
(answer by text, mulitple
choice etc).
4. By ticking off the *required-
box you can make the
question mandatory.
5. Add your tags!
6. Indicate spheres or users
who will experience the
survey.
7. Click on Publish to Share
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Respond to a survey
Maria responds to Eduard’s survey
Check out
the results
Respond to
the survey
Share a Private Content with someone
Send a file
“Share” is by
default set to “ALL”.
In order to share
the post with only
one or more
people, remove
“ALL” and type the
recipients’ first
letters until you find
your familiar face
Browse your
files and add
it
Fill in Title &
Message.
Indicate content
type
Share a content in a sphere directly with a User
Maria is in the Women IT sphere and shares an article with Eduard
Browse
files and
add the
article
Indicate
recipient
Send to
Eduard
Search content
Quickly find what you need by searching text, spheres, tags etc.
Find results
“uefa” (as text or
tag, separately
Sort your search
result
In this case “Luca” is
retrieved as text (mention
in content) or user profile
Write search –word,
for example “uefa”
Check your statistics
Find out how social you and your community are
Check out your statistics
of engagement (stats
visibility according to
user’s role)
Follow a new colleague, check out her wall
Maria adds Stefania to her Favorite Users and checks out Stefania’s wall
Click on a Users name and
you’ll be directed to the Users
wall
Click on the heart symbol to
add a User to your Favorites
Ask a question on the Q&A wall
Maria makes a Q&A

1. Click the Q&A button.
2. Add Title
3. Insert Question,
4. Indicate a deadline for when
people should answer.
5. Tag your Q&A
6. Add recipients.
7. Send to publish.

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Tag a User’s Skills
Maria tags skills on Stefania
Maria tags
skills on
Stefania’s wall
Stefania has
to approve the
skill tags
Skill tags
visible
Check out a Users skill tags
Stefania checks out Maria’s skills tags
Skill tags
Maria’s miniature and
simplified profile with badges
and direct mail icon appears
as mouse over all over the
place
my conversations
• My conversations is a personal view including all conversations and content user interacted with, such
as
• Content Posted
• Comments to Content posted
• Other comments on Content commented
• Other actions and follow ups
Follow your actions
Click on Conversation to
discover three unread content
Click and check on unread
comments
Notifications
Users may configure notification settings to receive phone alert or email to events
Mobile alerts are always push
Choose frequency for each
event type
Notifications
Advanced notification settings
Advanced notification settings
allows for fine tuning and
filtering of notifications
Visualizing trends and hot content
• Community Owner may want to enhance visibility of specific content. Featured content promotes
content in top position in the page
Hot topics and trends
29
Alcuni Clienti
30
key lacLs
Soluuon
Challenge
Community Gazzetta dello Sport
" More Lhan 1.3M reglsLered users
" More Lhan 1M medla conLenLs
(phoLos and vldeo)
" ux responslve deslgn
" sophlsucaLed badges englne Lo
engage users and organlze
conLesLs
" 1am1amy dedlcaLed SaaS on
Amazon Web Servlces
" lnLegrauon wlLh 8CS sysLems,
such as user managemenL, vldeo
plauorm, newspaper CMS and
adv plauorm
" MlgraLe ln Lhe cloud all users and conLenLs of Lhe old
communlLy plauorm used by Cazzeua
" lnLegraLe Lhe communlLy funcuonallues lnslde Lhe onllne
newspaper
http://gazzaspace.gazzetta.it
31
key lacLs
Soluuon
Challenge
Sonar. Captiamo le Opinioni
" A survey may be exposed as a
wldgeL and embedded lnslde
newspaper arucles or oLher
webslLes
" Lhousands of voLes and
mouvauons are collecLed every
day
" 1am1amy dedlcaLed SaaS on
Amazon Web Servlces
" lnLegrauon wlLh 8CS sysLems,
such as user managemenL, vldeo
plauorm, newspaper CMS and
adv plauorm
" CreaLe a survey sysLems used by edlLors and lnLegraLed wlLh
Lhe onllne newspaper
" users are clusLered Lo compare survey resulLs accordlng Lo
demographlcs daLa
http://sonar.corriere.it
32
key lacLs
Soluuon
Challenge
Vacanze Welcome Travel
" More Lhan 1.300 Lravel agenLs reglsLered
" More Lhan 300 Lravel sLorles and 4.000
phoLos publlshed ln 2 monLhs
" More Lhan 6.000 commenLs by Lravel
agenLs
" Þubllc webslLe reached ln less Lhan 1
week Lhe ñrsL page ln Coogle's search
resulLs on hoL keywords
" 1am1amy dedlcaLed SaaS on Amazon
Web Servlces
" lnLegrauon wlLh Llferay
" lnLegrauon wlLh CenLral AuLhenucauon
Servlce (CAS)
" lnLegrauon wlLh CpenLuAÞ
" 8eallzauon of 2 communlues wlLhln Lhe same plauorm: lnLernal 828 secuon
dedlcaLed Lo Welcome 1ravel agenLs and a publlc 82C secuon promoung
Lravel agenLs' proñles Lhrough sLorles Lo a large audlence
" Scalable archlLecLure Lo manage access peaks due Lo Lhe adveruslng
campalgn on nauonal medla
" SLC frlendly webslLe

http://www.vacanzewelcometravel.it/
33
key lacLs
Soluuon
Challenge
Sito BlackRock Italia
" More Lhan 1.400 ñnanclal advlsors
reglsLered 1 week aûer CoLlve
" More Lhan 3.000 documenL downloads ln
1 week
" More Lhan 4.000 vlslLs ln 1 week
" 1am1amy SaaS servlce passed cllenL's
securlLy audlL
" 1am1amy dedlcaLed SaaS on Amazon
Web Servlces
" WebslLe compleLely usable from moblle
devlce
" lnLegrauon wlLh 8rlghLcove Lo manage
mulumedla conLenLs
" Workßow Lo manage users' reglsLrauon
wlLh whlLellsL
" 8eallzauon of a slLe dedlcaLed Lo ñnanclal advlsors where 8lack8ock lLalla
could spread lnformauve mulumedla conLenLs and professlonal Lools
" Ad[usLmenL Lo securlLy pollcles and brand lmage deñned by 8lack8ock lnc.
" CuLsourclng of Lhe publlshlng acuvlLy ln order Lo updaLe webslLe conLenLs
http://www.blackrockinvestmentinsight.com/
34
key lacLs
Soluuon
Challenge
Telecom Italia VendorsHub
" More Lhan 3.000 suppllers and 20.000
users
" Þersonal proñled pages for buyers,
suppllers or general users
" ulñerenL funcuonallues provlded,
surveys, collaborauon areas,
feedbacks, messages
" CenLrallzed area for collecL
nouñcauons comlng from exLernal
sysLems (quallñcauon, order, lnvolce)
" 1am1amy Cn Þremlses
" lnLegraLed wlLh 1elecom lLalla Acuve
ulrecLory for user auLhenucauon and
proñllng
" lnLegraLed wlLh SAÞ Þurchaslng sysLem
" ueployed on SAÞ neLWeaver
" lmprove communlcauon and collaborauon beLween 1elecom lLalla and
Lhelrs sLakeholders
" Crganlze unsLrucLured lnformauon
" knowledge Sharlng
" lully lnLegraLed wlLh purchaslng processes
https://suppliers.telecomitalia.it
35
key lacLs
Soluuon
Challenge
Intesa Sanpaolo Atlante 2.0
" 1he lnLesa Sanpaolo CorporaLe and
lnvesLmenL 8anklng ulvlslon (Cl8),
dedlcaLed Lo large and medlum-slzed
corporaLes, llnanclal lnsuLuuons and
llnanclal Sponsors, ls organlzed ln
speclallzed unlLs comprlslng of 3,300
professlonals, relauonshlp managers and
producL speclallsLs.
" 1he porLal opened ln !une 2010
" 1am1amy Cn Þremlses
" lnLegrauon wlLh corporaLe auLhorlzauon
sysLem and a oLher of corporaLe sysLems
" lnLegrauon wlLh corporaLe appllcauons
and provldes a compleLe seL of cusLom
Lools for edlLorlal acuvlLy, lnLernal [ob
posung and collaborauve area on speclñc
Loplcs.
" CreaLe Lhe CorporaLe and lnvesLmenL 8anklng ulvlslon (Cl8) lnLraneL porLal
where 3300 professlonals lnLeracL on Lhe communlLy and all Lhe lnLesa
Sanpaolo employees have access.
36
key lacLs
Soluuon
Challenge
Reply Social Network
" 8eply: more Lhan 3,000 employees ln a
neLwork of more Lhan 30 dlñerenL
companles
" Cperauons ln lLaly, Cermany and uk,
wlLh employees spread on dlñerenL
cusLomers
" 1am1amy Cn Þremlses
" Conunuous lmprovemenL of Lhe soluuon
based on LesL resulLs monlLorlng and on
Lhe release of new appllcauons
" lnLegrauons wlLh CorporaLe sysLems
" laclllLaLe a common LnLerprlse CulLure, lmprovlng communlcauon and
collaborauon
" 8ulld a common ground for soclal acuvlues, Lrends and news waLchlng,
open blogglng and mlcroblogglng, oñ/on llne evenLs
37
key lacLs
Soluuon
Challenge
H3G Appsquare
" Cnllne slnce 28 uecember 2011
" More Lhan 7.300 SLarbyLers lnvolved ln
Lhe alpha phase
" More Lhan 20.000 users
" 18 Moblle Apps ln Lhe developmenL
phase
" AblllLy Lo ñnd ouL users' needs and
requlremenLs on moblle appllcauons
" 1am1amy and SLarbyLes
" Appsquare ls a communlLy lnslde
SLarbyLes.lL, Lhe crowdsourclng
communlLy of 8eply, cusLomlzed for P3C
" 8eply manages conLracLs and paymenLs
wlLh ñnal users and P3C
" 8eallze an lnnovauve plauorm able Lo puL moblle appllcauon deslgners ln
conLacL wlLh Lhose who can Lurn Lhelr deslgns lnLo reallLy
" SLock-markeL prlnclples Lo deLermlnaLe Lhe value of each ldea accordlng Lo
Lhe lnvesLmenLs of Lhe communlLy
" !ob opporLunlues for users Lo work wlLh P3C
" lnnovauon ln bulldlng moblle appllcauons
https://www.appsquare.it
38
key lacLs
Soluuon
Challenge
Lombardia Informatica LikeIt
" Lombardla lnformauca ls Lhe Þubllc
AdmlnlsLrauon Company dedlcaLed Lo Lhe
governance of lC1 pro[ecL ln Lombardy
" More Lhan ñve hundred employees
managlng more Lhan euro 200 mllllon
pro[ecLs per year
" Parness Lhe ßexlblllLy of 1am1amy, ln order Lo meeL very
speclñc requlremenLs, ln Lerms of layouL and funcuonallues
" Þrovlde Lhe hlghesL level of managemenL conLrol, whlle
malnLalnlng Lhe soclal core of Lhe producL
" 1am1amy Cn Þremlses
" A conservauve approach, named lnLraneL
2.0, aL provldlng new Soclal values whlle
preservlng funcuonallues prevlously
served by Lhe lnLraneL
" A heavlly cusLomlzed 1am1amy, evolved
Lo meeL a whole seL of collaborauon
orlenLed funcuonallues and lay ouL


39
key lacLs
Soluuon
Challenge
Investimente
" 1argeL populauon: 8.000 lAs
" 1600+ LesLs Laken and LesLers ln
less Lhan 4 monLhs
" 8unnlng from Lhe end of
november 2012
" lpad App
" 1am1amy dedlcaLed SaaS on
Amazon Web Servlces
" lnLegrauon wlLh CenLral
AuLhenucauon Servlce (CAS)
" uevelopmenL of asslsLed and self
servlce modallues
" Cñer a useful and slmple Lool dedlcaLed llnanclal Advlsors ln
order Lo lmprove Lhelr relauonshlp wlLh cllenLs and counsel
Lhem beuer
" ueslgn a sclenuñc buL slmple soluuon, deñnlng carefully ux
and communlcauon
" Creauve graphlc deslgn and slmple lnfographlcs reporL
http://www.investimente.it/
Case History: http://goo.gl/ieGUf
Grazie
Luca Zappa
Associate Partner
+39-346-5038561
l.zappa@reply.it

http://www.tamtamy.com
tamtamy@reply.eu
@TamTamy

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