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Manual de identidad corporativa.

Manual de identidad corporativa. Zulema Laplana Curtido 1C Escuela arte Granada

presentacin

Manual de identidad corporativa.

Indice

Indice

ecidnI

PRIMERA PARTE
presentacin irreversible; la filosofia. p11 Distribucin, competencia y target p10

SEGUNDA PARTE
Identidad Logotipo: p.14 -Original -Medidas -Mrgenes -Escalabilidad -colores corporativos p.17 -variaciones de color -adaptabilidad -parmetros -variaciones sobre gama fria/calida -Usos incorrectos del logo p.20 -tipografia p.21

presentacin

TERCERA PARTE
papeleria -Hoja a4 p24 -Hoja fax -tarjetn p.26 -sobre tarjetn -sobre c6 p.28 -sobre c5 -tarjeta de visita p.30 -tarjeta de identificacin -carpeta p.32 -cd -Todo p35

CUARTA PARTE
Empresa -Botella p39 -etiqueta -transporte comercio p41 -transporte viajes

QUINTA PARTE
Merchandising -Complementos p.45 -Ropa

presentacion

presentacion

noicatneserp

Presentacin
Irreversible; la filosofia
Qu tipo de empresa es?
Si bebes de mi producto vivirs la juventud; sers ms divertido, sers el centro de atencin en tu crculo o ms all de tu propio circulo, sers el idolo de la fiesta.Y si no eres joven, al beberla pensars que vuelves a serlo. Te transforma en lo que siempre hasquerido ser.

Por qu Irreversible? Por qu estos colores?


Este nombre inspira la locura de la adolescencia, y expresa de alguna manera que no hay limites, no existen cosas que puedas o que no puedas hacer, sino cosas que haces o no haces.

Los colores: Rojo ------------------ Juventud Negro ---------------- Por contraste con el blanco. Blanco por el color de la ginebra

11

presentacin

Presentacin
Distribucin Competencia

Distribucion competencia y target


Exclusivo de cara al pblico, pubs, discotecas, tiendas. No se vende en bares.

Toda la competencia directa tiene una imagen seria, adulta,estilosa, o neutral. Esta empresa da una imagen de extremo. Por ello vender mi producto solo por centros especializados, para asegurarme de que mis clientes puedenusar ms mi bebida y poder actuar mas descontroladamente sin limites y con el ambiente propicio para explayarse.

Target
Gente de 18 a 26 aos, jvenes solter@s de clase media. Estudiantes principalmente, va dirigido a personas casuales, o ms alternativos, diferentes a la clase social alta. En este mbito es mas general, en el caso de la msica lo que no concordara sera la msica disco, flamenco, o algunos tipos de pop. La forma de vestir que no concordara sera la ropa moderna (calvin klein, etc) En general va dedicado a gente alternativa a la moda. Va dirigido a un pblico joven de clase media, que tiene gustos tanto culturales como fisicos diferentes a la moda o estetica moderna. Da una imagen de rebelda, diferenciacin con la moda, distintita las otras marcas.

Identidad

Identidad

daditnedI

Logotipo
El logo original
ste es el logotipo en su versin original. A continuacin estudiaremos sus parmetros escogidos.

medidas

G=X

unidad de medida

3,1x

2,1x

GIN
2x

Estas medidas son las idneas para el logo, no se deben alterar y deben de tener su tamao con esas proporciones. La medida estndar es X, que es el tamao de la G de Gin. de tal forma que el logotipo ocupa 8x, es decir, 8 veces la G

1x

8x

15

Identidad

Logotipo
mrgenes
Estos son los mrgenes que se deben respetar en el logo para que tenga un rea de respeto sobre otros elementos. Irreversible ocupa X, 1/3 de su tamao constituyen los mrgenes que se deben emplear en su utilizacin con otros elementos.
2x

1/3 x

1/3 x

1/3 x

GIN
x
1/3 x 1/3 x

1/3 x

Logotipo
escalabilidad
820 mm. Tamao regular

140 mm. Tamao minimo

Estos son las medidas de escala normal a escala menor. Tambin se podran aumentar de tamao proporcionalmente en diseos de gran escala como cartelera. No usar los tamaos pequeos para diseos de gran tamao y viceversa.

17

Identidad

Colores corporativos
esc.gris 82,35% pantone 1797C c.web #bd0926 R:189 G:9 B:38 C:15 M:100 Y:90 K:10

esc.gris 100% pantone 426C c.web #000000 R: 0 G: 0 B: 0 C: 86 M: 85 Y: 79 K: 100

esc.gris 0,01% pantone 7541c c.web #ffffff R:255 G:255 B:255 C:0 M:0 Y:0 K:0

17

Logotipo
original sello de caucho

Variaciones de color 1
blanco y negro

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Adaptabilidad sobre colores corporativos

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18

Identidad

Logotipo
blanco y negro

Variaciones de color 1.5 parametros


En el caso de poner el logotipo en escalas de grises se indican los parmetros exactos para su correcta representacin.

esc.gris 75,69% pantone Cool gray 10C

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c.web #626365 R:98 G:99 B:101 C:0 M:0 Y:0 K:76%

Logotipo
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Variaciones de color 2. Calidos


stas son las opciones correctas elegidas dentro de las opciones de color del logotipo. No se deben alterar por el bien del diseo.

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20

Identidad

Logotipo
GIN

Variaciones de color 2. Frios

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Logotipo
No deformar, ni pixelar

Usos incorrectos del logotipo


Estos son los usos que no se deben utilizar para no daar la identidad de la empresa.

No alterar su estructura, color y forma.

No alterar su tipografia, ni cambiar la especificacion del logo ni el angulo de este

No cortar, ni dejar algunas partes no visibles.

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21

Identidad

tipografia empleada en el logotipo

Tipografia
Aa
0123456789

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Ibiza regular.

Entre la tipografia de ibiza regular y arilon hay contraste, una de ellas, en caja alta y muy alargada, y otra aplanada y con especial modulacion y forma. Elecciones que caracterizan la identidad de la empresa.

Arilon regular

Aa

abcdefghijklmnopqrs tuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789

tipografia empleada en la identidad corporativa

Aa
Aa

Tahoma
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

Tahoma y avant garde. Tahoma ser empleado en el manual para subtitulos y partes importantes en la lectura, como en el modo negrita. Avant garde, escogida porque es una tipografia muy funcional y atractiva. Son parecidas para no crear mucho contraste en la lectura

Avant garde
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Papeleria

PAPELERIA

AIRELEPAP

Hoja a4
35 mm 20 mm 12 mm
Irreversible s.l av. carretera granada granada 23005 www.irreversible.com irreversible@

50 mm

A 25 de febrero Zulema Laplana Curtido av. ronda 05 23005 smashing_pankie@hotmail.com Mr.unknown Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at HampdenSydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32. The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using

Mantener el logotipo en la parte superior izquierda y justo en su otro lado la especificacion de la empresa. Mantener los mrgenes y los colores correctos.

20 mm

25

Papeleria

Fax
15 mm 20 mm 20 mm
To: From: CC: Re: Fax: Date: Pages:

mantener el logitpo en la posicin seleccionada.


Please reply Please recycle

Urgent

For review

Please comment

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like). Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first

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Tarjetn
Como mtodo de ornamentacion es utilizada la espiral. No se debe alterar y debe posicionarse en las aya indicadas. No cambiar de color ni posicin.
210 mm 15 mm 35 mm 15 mm

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Irreversible s.l av. carretera granada granada 23005 www.irreversible.com irreversible@

Estimado seor o seora


Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

10 mm 45 mm

70 mm

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30 mm

27

Papeleria

Sobre de tarjetn
En este tpo de diseos usamos el fondo negro porque da ms identidad a la empresa. Para poder poner el logotipo en su versin original, se agranda el recurso utilizado (la esperial) en blanco y se posa sobre el el logitpo. Dando asi espacio al logo en su forma original y a espacio para sellos y escrituras.
190 mm

40 mm

GIN

irr

sible

Irreversible s.l av. carretera granada granada 23005 www.irreversible.com irreversible@

Estimado seor o seora


Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

GIN

irr

sible

Irreversible s.l av. carretera granada granada 23005 www.irreversible.com irreversible@

Estimado seor o seora


Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

sobre c6
150 mm

75 mm

50 mm

c/ronda n 4 Irreversible s.l 21994

29

Papeleria

sobre c5
105 mm

75 mm

Tarjeta de visita
40 mm 20 mm

Zulema Laplana Curtido


Directora gfica
Av. Barcelona n4 3D Jan 23006 irreversible@irreversible.com www.irreversible.es

15 mm

30 mm

31

Papeleria

tarjeta de identificacin
La tarjeta de identificacin servir para los colaboradores, y organizadores de eventos de la empresa irreversible
37,5 mm 23 mm 4 mm 2 mm

Zulema Laplana Curtido


Directora grfica

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22 mm

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20 mm

Carpeta
Como elemento en el ala de la carpeta se usa el recurso b de la tipografia <ibiza> jugando con el espacio como si fuera una botella.
80 mm 10 mm
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recurso empleado

15 mm

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33

Papeleria

Carpeta
Carpeta desplegada y con las hojas prediseadas de Irreversible
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To: From: CC: Re: Fax: Date: Pages:

Irreversible s.l av. carretera granada granada 23005 www.irreversible.com irreversible@

A 25 de febrero
Urgent For review Please comment

Zulema Laplana Curtido av. ronda 05 23005 smashing_pankie@hotmail.com

Please reply

Please recycle

Mr.unknown Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and Lorem Ipsum is simply dummy text of the printing and typesetting scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of industry. Lorem Ipsum has been the industry's standard dummy text Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like ever sinceof the 1500s, when an unknown printer took a galley of type Aldus PageMaker including versions Lorem Ipsum.
It is a long established fact that a reader will be distracted by the readable content of a page when looking only five centuries, but of also the at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution letters, as leap into electronic typesetting, opposed to using 'Content here, content here', making it look like readable essentially English. Many desktop publishing It was popularised in the 1960s remaining unchanged. packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem release of over Letraset sheets containing Lorem Ipsum ipsum' will uncover many web sites still in their infancy.with Variousthe versions have evolved the years, sometimes by accident, sometimes on purpose (injected and humour the with like). desktop publishing software like passages, more and recently

and scrambled it to make a type specimen book. It has survived not

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richardbelief, McClintock, a Latin professor at simply random text. It has roots popular Lorem Ipsum is not Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a in a piece of classical Latin literature from 45 BC, making it over Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the 2000 and years Richard McClintock, a Latin professor at undoubtable source. Lorem Ipsum comes from sections 1.10.32 1.10.33 old. of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a College treatise on the Hampden-Sydney in theory Virginia, looked up one of the more of ethics, very popular during the Renaissance. The first

Aldus PageMaker including versions of Lorem Ipsum. Contrary to

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obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32. The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using

CD
El CD de la empresa se usara como mtodo de negocios dentro de la empresa o bien como uso comercial o publicitario.

35

Papeleria

Zulema Laplana Curtido


Directora gfica
Av. Barcelona n4 3D Jan 23006 irreversible@irreversible.com www.irreversible.es

Zulema Laplana Curtido


Directora gfica

irr Zulema Laplana Curtido GIN


Directora gfica

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Irreversible s.l av. carretera granada granada 23005 www.irreversible.com irreversible@

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Irreversible s.l av. carretera granada granada 23005 www.irreversible.com irreversible@

Estimado seor o seora


Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Estimado seor o seora


Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

PAPELERIA

irr siblesible rrGIN iGIN

To: From: CC: Re: Fax: Date: Pages:

Irreversible s.l av. carretera granada granada 23005 www.irreversible.com irreversible@

A 25 de febrero
Urgent For review Please comment

Zulema Laplana Curtido av. ronda 05 23005 smashing_pankie@hotmail.com

Please reply

Please recycle

Mr.unknown Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and Lorem Ipsum is simply dummy text of the printing and typesetting scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of industry. Lorem Ipsum has been the industry's standard dummy text Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like ever sinceof the 1500s, when an unknown printer took a galley of type Aldus PageMaker including versions Lorem Ipsum.
It is a long established fact that a reader will be distracted by the readable content of a page when looking only five centuries, but of also the at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution letters, as leap into electronic typesetting, opposed to using 'Content here, content here', making it look like readable essentially English. Many desktop publishing It was popularised in the 1960s remaining unchanged. packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem release of over Letraset sheets containing Lorem Ipsum ipsum' will uncover many web sites still in their infancy.with Various the versions have evolved the years, sometimes by accident, sometimes on purpose (injected and humour the with like). desktop publishing software like passages, more and recently

and scrambled it to make a type specimen book. It has survived not

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richardbelief, McClintock, a Latin professor at simply random text. It has roots popular Lorem Ipsum is not Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a in a piece of classical Latin literature from 45 BC, making it over Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the 2000 years old.ofRichard McClintock, a Latin professor at Hampdenundoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book in is aVirginia, treatise on the theory up one of the more obscure Latin Sydney College looked of ethics, very popular during the Renaissance. The first

Aldus PageMaker including versions of Lorem Ipsum. Contrary to

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words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32. The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using

c/ronda n 4 Irreversible s.l 21994

AIRELEPAP

Elementos propios

EMPRESA

ASERPME

39

Empresa

Botella

b + b= bb

Para el diseo de esta botella son utilizado, de nuevo, la forma de la b de la tipografia del logotipo irreversible.Se usan dos para que, al invertir una y jugantarlas, formen la botella. E aqui el ejemplo

Etiqueta
Dry gin original
Imported by Harrim jones s.l

Ingredientes:
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standarheets containing LorLorem Ipsum.

Info:
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standarheets containing LorLorem Ipsum.

b
Estas son las etiquetas de la botella, en blanco para la etiqueta frontal y en rojo para la etiqueta en la parte de atrs.

41

Empresa

Transporte

Este ser el transporte empleado para el comercio de la bebida. Por otro lado en la siguiente pgina usaremos un transporte diferente para los viajes que organizar la empresa.

Transporte

b
Este es el medio de transporte que se emplear para los viajes que irreversible organizar para crear eventos especiales entre sus clientes.

Merchandising

Merchandising

gnisidnahcreM

45

Merchandising

Merchandising
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s i b le

En el merchandising de lla empresa se emplean sobre todo objetos juveniles y modernos como el movil, auriculares o el ratn del ordenador. Y aparte, una bolsa y etiquetas para un conceto mas generalizado de ventas.

Ropa
En Irreversible, la ropa escogida para su merchandising es deportiva y moderna.

47
Merchandising

Ropa