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PSB (Public Service Broadcasting)

Public service broadcasting is a broadcasting service for the entire public. A PSB channel must provide a service for all the public, covering culturally diverse societies while excluding no one. It must also include a service which gives a number of hours for News/factual programming, arts including drama and film and religious programming. It must show all this in addition to popular mainstream, entertainment programming like The X Factor.

The BBC, a PSB channel, states its objective is to reflect the many communities that are in the UK. In addition the BBC encourages stimulating debate within and between these communities of the UK, and encourages people to get involved with their local community. The BBC does this through offering a range of shows across BBC 1, 2, 3 and 4, from drama and film to comedy and sport. They also offer mainstream entertainment shows (like The Voice), current affair programmes, some chat shows and documentaries. Documentaries on BBC 3 like Freaky eaters are shown quite early in the evening at 19:00 or 20:00 ,with a target audience of 16-34 year olds. This is very suitable for our documentary as our documentary also shares the same target audience as BBC 3 documentaries.

Independent television is the biggest commercial television network in the UK, broadcasting some of the most talked about television like The X Factor and The Only Way is Essex. They are funded by lucrative advertising and sponsorship deals. ITV broadcasts multiple documentaries across its four channels during the course of the year. These are usually aired at 21:00 or 22:00 like the documentary Women Behind Bars with Trevor McDonald. The time ITV shows its documentaries are quite similar to the BBC and some of its documentaries are centred on violent crime like ours. For example, the woman behind bars documentary covers one individual who killed her baby son. However, we do not feel that ITV is the right channel for our documentary as the majority of its consumers are older than our target audience.

Channel 4, like the BBC, is a PSB channel. Its primary purpose is the fulfilment of its public service responsibility which is to provide a broad range of high quality and diverse programming which in particular: (a) demonstrates innovation, experiment and creativity in the form and content of programmes; (b) appeals to the tastes and interests of a culturally diverse society; (c) makes a significant contribution to meeting the need for the licensed public service channels to include programmes of an educational nature and other programmes of educational value; and (d) exhibits a distinctive character They attract their audience through broadcasting a variety of shows such as the Simpsons, Hollyoaks and Come dine with me. Their target audience are people aged 18-35, which is quite similar to BBC 3. Channel 4 shows a variety of documentaries and they are aired at similar times to the BBC and ITV. Examples of channel 4 documentaries are My Tattoo Addiction, Educating Yorkshire, Skint and Dispatches.

Nonetheless, documentaries on channel 4 tend to be more personal life documentaries with most having a fly on the wall approach which does not fit the style of our documentary. However, it does aim its documentary at the same target audience we are aiming ours at. Therefore it could possibly be a suitable choice to broadcast our documentary on.

Channel 5 Channel 5 (also a PSB channel like the BBC and Channel 4) broadcasts a provision of high quality and diverse programming. Channel 5 broadcasts a high proportion of entertainment shows like reality television and imported American drama. The channel occasionally shows documentaries like Botched up Bodies and these documentaries are shown at similar times to the ones on the other channels. We do not feel that channel 5 would suite our documentary well as the style of documentaries on channel 5 are more for entertainment purposes, and our documentary is main purpose is to inform and create awareness.
To conclude, we feel the best channel for our documentary to be broadcasted on is BBC 3. Despite Channel 4 being very suitable, BBC3 have broadcasted documentaries similar to ours. Such as Reggie Yates Teen Gangs, I never said yes and My Murder. BBC 3 also targets the same audience we are targeting with our documentary. Therefore it is the most suitable channel to broadcast our documentary on as they

have broadcasted documentaries about violent crime before. And have the same target audience as us.