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An Investigation of the Relationships among Adolescents


Personalities, Idolism and Attitudes of Clothing Purchase

Hsiu-Ju Hsu

Associate Professor, Department of Fashion Design and Management
National Pingtung University of Science and Technology

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Abstract
The present study focused on adolescent consumers idolism. Through the information from the
stimulation of idols dressing, the relationship between idol admiration and clothing purchasing behavior were
investigated. There were total 285 valid questionnaires. The results showed that there were significant
differences for the adolescent consumers between different levels of idolism and the attitudes of clothing
purchase as well as the personalities and attitudes of clothing purchase. However, there were no significant
differences for the adolescent consumers between genders and attitudes of clothing purchase.

Keywords: Idolism, personality, attitudes of clothing purchase, adolescent

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(Neuroticism); (Extraversion); (Openness to Experience);
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342 317
32 285 92.3% 83.3% Cuieford (1965)
Cronbach's 0.70 0.7 0.35 0.35
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=0.56=0.69=0.76
=0.71) 0.8(=0.84) 0.8(
=0.92=0.85=0.87=0.88)

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1001 ~3000 (35.8%) 2.38
~4.37 (M=3.57SD=0.62)
(M=3.76SD=0.43)(M=3.54SD=0.49)
(M=3.42SD=0.55)(M=3.39SD=0.54)
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(M=3.18SD=1.04)

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37

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http://blog.yam.com/yjo494ak/article/12063676
(1998)

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http://intermargins.net/intermargins/YouthLibFront/news/nw16.htm

(1982)

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