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Harjeet Chhabra

Sr. Vice President Marketing @ SAB TV

Sr. Vice President Marketing- SAB at Sony Entertainment Television July 2008 - Present (5 years 6 months) Head the marketing function @ SAB 2 recommendations available upon request General Manager- Marketing, Filmfare, Femina at Times Group May 2006 - July 2008 (2 years 3 months) General Manager- Youth and Entertainment at Worldwide Media( Times- BBC joint venture) General Manager - Marketing at WWM ( Joint Venture between TOI and BBC Worlwide) 2006 - 2008 (2 years) Product Manager- Out of Home at TATA Communications Ltd. (fka VSNL) 2005 - 2006 (1 year) Product Manger- Colour Television at SANSUI 2002 - 2005 (3 years) Dy Manager- Products at Zee Interactive learning systems 2000 - 2002 (2 years) 1 recommendation available upon request

Skills & Expertise

Media Planning Mobile Applications Video Production Marketing Communications Brand Management Leadership Marketing Digital Marketing Marketing Strategy Radio Sales Promotion Web Analytics Content Marketing Creative Writing Segmentation Go-to-market Strategy


IPM Lucknow PGDBM, Marketing, 1996 - 1998 Kendriya Vidyalaya School, 1982 - 1998


Harjeet Chhabra
Sr. Vice President Marketing @ SAB TV

3 people have recommended Harjeet

"Harjeet THANK YOU for all your help in connecting me to the right people with regards to my request." Sonam A., Manager- Client servicing and Special projects, Pvt. Limited, was with another company when working with Harjeet at Sony Entertainment Television "Harjeet Sir is by far the best Senior I have ever worked with. Being Passionate about everything he initiatives, he infuses his energy and dedication in his team ensuring overall development for them. Everytime you think you have learned it all, he suprises you with another bunch of projects be it technology marketing or operations. His benchmarks are always extremely high and delivering them is another thrill all together.. One amazing boss to work with.." Ghanshyam N., Sr.Executive, Sony Entertainment Television, reported to Harjeet at Sony Entertainment Television "Harjeet was one of the brightest in the dynamic team at Zee Interactive. He always came up with innovative and workable ideas. Among the many good things about him are the pleasing personality, positive approach and sincerity. A terrific team player then, and I am sure, a good leader now." Sudip M., Vice President, Zee Interactive Learning Systems Limited, managed Harjeet at Zee Interactive learning systems

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