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Welcome to the best selling book, SpeedWealth™, from
internationally renowned author and speaker, T. Harv Eker. You are
encouraged to read and forward this book to anyone you feel might
be able to use the information in it to help them toward their own
financial independence. The conditions for it's redistribution are as
follows:
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hard copy format.
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pages included.
1)
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T h i s book i s d ed i cated to m y wi fe, R och elle, m y ch i ld ren ,
M ad d i an d Jesse, an d m y p aren ts, Sam an d Sara, wi th ou t wh om
th i s book an d m y i n cred i bly won d erfu l li fe wou ld n ot be
p ossi ble.
Sp eci al th an k s to m y en ti re team at P eak P oten ti als Trai n i n g
for all of th ei r love, h elp an d su p p ort.
An d to all th e p eop le wh o h ave read m y book s, li sten ed to
m y tap es an d atten d ed m y work sh op s. T h an k you for “ sh owi n g
u p . Wi th ou t you , I cou ld n ot fu lfi ll m y li fe p u rp ose.
All m y love,
T . H arv E k er
i
DEDICATION
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DISCLAIMER
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for everyon e. T h e au th or d esi gn ed th e i n form ati on to p resen t
h i s op i n i on abou t th e su bject m atter. T h e read er m u st carefu lly
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co m m i tti n g h i m – o r h erself. T h e au th o r o b tai n ed th e
i n form ati on con tai n ed h erei n from sou rces h e beli eves to be
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i m p li es n or i n ten d s an y gu aran tee of accu racy. T h e au th or i s n ot
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p rofessi on al ad vi ce. Sh ou ld th e read er n eed su ch ad vi ce, h e or
sh e m u st seek servi ces from a com p eten t p rofessi on al. T h e
au th or p arti cu larly d i sclai m s an y li abi li ty, loss or ri sk tak en by
i n d i vi d u als wh o d i rectly or i n d i rectly act on th e i n form ati on
con tai n ed h erei n . T h e au th or beli eves th e ad vi ce p resen ted h ere
i s sou n d , bu t read ers can n ot h old h i m resp on si ble for ei th er th e
acti on s th ey tak e or th e resu lt of th ose acti on s.
P u bli sh ed by P eak P oten ti als P u bli sh i n g
P ri n ted i n C an ad a
D esi gn by Su zan n e B u rr
Copyright © 1996 by T. HARV EKER
1st Revision Date: April 2001
2nd Revision Date: September 2001
ISBN 0-962-8848-0-9
ii
T. Harv Eker
Financial Philosophy:
“If you’re going to work hard anyway,
you might as well get rich...and the quicker the better!”
“ F orget th eoreti cal ad vi ce! ” T . H arv E k ers m essage com es
d i rect from th e fi ri n g li n es of th e “ real” world . D escri bed as a
u n i qu e blen d of “ street-sm arts wi th h eart,” E k er i s on e of N orth
Am eri ca’ s forem ost bu si n ess an d p erson al su ccess coach es.
H avi n g own ed 1 7 bu si n esses by th e ti m e h e was 30, h e u ses
h ard -h i tti n g, strai gh t talk to p i n p oi n t th e cri ti cal elem en ts th at
m ak e th e d i fferen ce between su ccess an d fai lu re.
E k er sp eci ali zes i n u si n g th e “ R ags to R i ch es ap p roach . H e
h as a k n ack for starti n g wi th li ttle an d earn i n g large am ou n ts of
m on ey, qu i ck ly. H i s p assi on i s teach i n g oth ers to d o th e sam e!
Starti n g wi th an i n i ti al i n vestm en t of ju st $2000, h e op en ed
on e of th e fi rst retai l fi tn ess stores i n all of N orth Am eri ca. I n
on ly 2 1 /2 years, h e exp an d ed to 1 0 locati on s an d th en sold h alf
th e com p an y sh ares to th e H .J. H ei n z C orp orati on ( th e k etch u p
p eop le) for $1 .6 m i lli on .
E k er i s th e fou n d er of th e h i gh ly-acclai m ed “ Street Sm art
B u si n ess Sch ool” an d p resi d en t of P eak P oten ti als Trai n i n g. H e
i s th e au th or of eleven best-selli n g cou rses, book s an d tap e
p rogram s. Stu d en ts com e from all over th e world to atten d h i s
li fe-ch an gi n g work sh op s.
A grad u ate from th e “ sch ool of h ard k n ock s,” E k er sh ares
th e “ u p s an d d own s of h i s own jou rn ey toward th e u lti m ate
com bi n ati on of m on ey, m ean i n g an d h ap p i n ess. H i s stu d en ts
p u t i t best, “ T . H arv E k er m ak es su ccess si m p le! ”
E n joy an d p rosp er!
iii
MEET THE AUTHOR
Power Principle:
Conventional wisdom
doesn’t work. . .
and never did!
1
Wou ld you li k e to earn a lot of m on ey?
Wou ld you li k e to earn a lot of m on ey . . . Q u i ck ly?
I f so, you are i n th e ri gh t p lace. I am abou t to i n trod u ce you
to a d yn am i c n ew bu si n ess system th at wi ll allow you to create
wealth faster th an you m ay h ave ever d ream ed p ossi ble.
M y n am e i s T. H arv E k er. I am th e au th or of eleven best-selli n g
book s, tap es, an d h om e learn i n g cou rses i n th e areas of m on ey,
bu si n ess an d p erson al su ccess. M y m ost recen t release i s a
p owerfu l n ew p rogram called “ Sp eed Wealth ” an d I ’ d li k e to
sh are i t wi th you as a gi ft. I call i t a “ gi ft” becau se i t h as
com p letely tran sform ed m y li fe, an d th e li ves of th ou san d s of
oth ers. I k n ow i t can d o th e sam e for you . L et m e su ggest you
tak e a few m om en ts ri gh t n ow to si t d own , relax an d read every
word of th i s i n valu able book . I assu re you i t wi ll be well worth
you r ti m e.
Sp eed Wealth i s a step -by-step system for m ak i n g a m i lli on
d ollars or m ore i n you r own bu si n ess i n 3 years or less, an d
en joyi n g th e jou rn ey alon g th e way!
L et m e warn you . I f you ’ re exp ecti n g com p lex form u las, you
are i n for a su rp ri se. T h e Sp eed Wealth m eth od s are extrem ely
si m p le, bu t th ey m ak e p eop le ri ch !
T h e Sp eed Wealth system i s for p eop le wh o alread y own a
bu si n ess, for p eop le wh o wan t to own a bu si n ess, an d for p eop le
wh o h ave a job n ow, bu t wan t th e secu ri ty of “ k n owi n g” th ey
can su cceed on th ei r own i f th ey leave th ei r job or i t leaves
th em ! I t’ s for an yon e wh o i s ti red of stru ggli n g for m on ey an d
wan ts to becom e fi n an ci ally free, on ce an d for all.
SPEEDWEALTH
2
Power Principle:
You have to
position yourself
for wealth.
D o you h ave to own you r own bu si n ess i n ord er for th e
Sp eed Wealth system to work ? I n a word , yes! U n fortu n ately,
m an y p eop le are sti ll bei n g su ck ed i n by th e old con ven ti on al
wi sd om , “ G o to sch ool, get good grad es, get a good job, work
h ard an d everyth i n g wi ll be O .K .” You d on ’ t h ave to be a rock et
sci en ti st to recogn i ze th at m eth od d oesn ’ t work an d n ever d i d .
N o ti ce, 8 5 % o f th e p o p u lati o n n ever b eco m es fi n an ci ally
i n d ep en d en t. I h ave n oth i n g agai n st h avi n g a job, bu t for m ost
p eop le, th e acron ym of J.O .B ., “ Ju st O ver B rok e,” i s accu rate.
T h e k ey i s “ P osi ti on i n g.” M ost p eop le d on ’ t reali ze...
You h ave to p osi ti on you rself for wealth .
D ream i n g abou t m ak i n g a m i lli on d ollars i n a job i s li k e
tryi n g to see th e ocean from th e m i d d le of N ebrask a. You ’ re ju st
n ot i n th e ri gh t p lace for i t.
I f you ’ re on e of th e few p eop le wh o saves m on ey an d i n vests
i t i n a com p ou n d i n terest savi n gs accou n t, th at’ s good , bu t n ot
good en ou gh ! Tod ay’ s i n terest rates are abou t th e lowest th ey’ ve
been i n a d ecad e. As for getti n g ri ch i n real estate, th at p arty i s
over too!
T h at leaves own i n g you r own bu si n ess as th e last basti on
rem ai n i n g wh ere creati n g wealth , esp eci ally qu i ck ly, i s even
p ossi ble. T h at’ s h ow I d i d i t, an d th at’ s h ow you can d o i t too.
F rom B u si n ess D u n ce To B u si n ess Wi z I n
1 7 “ N ot-So-E asy” L esson s.
L i k e m an y p eop le, I ’ ve tri ed an yth i n g an d everyth i n g to
“ m ak e i t.” I n fact, I ’ ve actu ally own ed 1 7 d i fferen t bu si n esses.
3
Power Principle:
Success is a
learnable skill.
4
M y early bu si n ess career was a d i saster. I lost m ore m on ey
th an I m ad e. B u t on e th i n g I always beli eved , was th at . . .
Su ccess i s a learn able sk i ll.
So I becam e th e u lti m ate i n form ati on ju n k i e. I read every
book , li sten ed to every tap e, an d wen t to every su ccess sem i n ar
I cou ld fi n d . Su re en ou gh , th i n gs began to ch an ge. I got good at
m ak i n g m on ey. U n fortu n ately, I was even better at sp en d i n g i t.
I h ad a ch oi ce: E arn m u ch m ore or li ve on m u ch less. T h at’ s
wh en I m ad e a con sci ou s d eci si on to becom e a m i lli on ai re – an d
th e faster th e better. I reali zed to ach i eve th i s goal, I wou ld h ave
to d o som eth i n g rad i cally d i fferen t from wh at I was d oi n g
before. A m u lti -m i lli on ai re acqu ai n tan ce k ep t telli n g m e, “ I f
som eon e i s d oi n g better th an you , i t’ s becau se th ey k n ow
som eth i n g you d on ’ t.” So I d eci d ed to learn even m ore an d
d evoted th e n ext si x m on th s to an alyzi n g th e strategi es an d
tacti cs of th e world ’ s greatest en trep ren eu rs — th ose wh o were
m ak i n g i t bi g an d fast. I p i n p oi n ted ei gh t cri ti cal step s vi rtu ally
every b u si n ess th at h ad ach i eved su ccess q u i ck ly h ad i n
com m on . I n am ed th i s system “ Sp eed Wealth ” an d p u t i t to th e
test. I borrowed $2,000 from m y Vi sa card ( m y p revi ou s
sp en d i n g h abi ts h ad totally d ri ed u p m y ban k accou n t) an d u sed
th e system to op en on e of th e fi rst retai l fi tn ess stores i n all of
N orth Am eri ca. I t was called F i tn esslan d . T h e resu lts were
“ staggeri n g.” T h e Sp eed Wealth strategi es allowed m e to op en 1 0
stores i n on ly 2 1 /2 years an d th en sell h alf m y sh ares to th e H .J.
H ei n z C orp orati on ( th e k etch u p p eop le) , for $1 .6 m i lli on .
T h e Sp eed Wealth system work ed a m on ey m i racle for m e
an d i t can work on e for you too. B u t fi rst you h ave to learn i t!
5
Power Principle:
Change brings opportunity!
Quick change brings
quick opportunity!
6
Wou ld you agree th at you r beli efs d eterm i n e you r acti on s?
To h ave a Sp eed Wealth m i n d set you m u st beli eve th e followi n g
two statem en ts: 1 . G etti n g ri ch qu i ck ly i s feasi ble. 2. G etti n g
ri ch qu i ck ly i s feasi ble for you .
T h ere’ s a lot of sk ep ti ci sm abou t “ m ak i n g m on ey fast,” bu t I
th i n k G et R i ch Q u i ck ” h as gotten a bad rap ! I n th e p ast, soci ety
h as labeled th ose wh o wan ted to create wealth qu i ck ly as
“ d ream ers,” “ greed y,” or “ scam arti sts.” B u t, several th ou san d
p eop le, i n clu d i n g m e, h ave gotten ri ch qu i ck ly an d legi ti m ately.
T h ere’ s n ot on ly n oth i n g wron g wi th “ m ak i n g m on ey fast,” i t i s
th e wave of th e fu tu re! T h e fact i s, ri gh t n ow i s th e greatest ti m e
i n h i story to create wealth qu i ck ly i n you r own bu si n ess. Tod ay,
m ore an d m ore fortu n es are bei n g m ad e wi th li gh ten i n g sp eed ,
an d wi th good reason .
T h e world i s ch an gi n g qu i ck ly, tech n ology i s ch an gi n g
qu i ck ly, m ark ets are ch an gi n g qu i ck ly an d p eop le’ s i n terests are
ch an gi n g qu i ck ly.
C h an ge bri n gs op p ortu n i ty!
Q u i ck ch an ge bri n gs qu i ck op p ortu n i ty!
E very ti m e th ere i s a ch an ge i n tech n ology, law, soci al
i n terest, style, th e m ark et or th e latest bu si n ess bu zzword
– som eon e gets ri ch ! Tod ay, th ese ch an ges are h ap p en i n g by th e
m i n u te an d every d ay p eop le are becom i n g m i lli on ai res by
tak i n g ad van tage of th em . You can too!
C reati n g wealth qu i ck ly h as alm ost becom e a n ecessi ty.
B ecau se of th e world ’ s rap i d p ace, career cycles h ave sh orten ed .
7
SPEEDWEALTH PRINCIPLE # 1:
DEVELOP A SPEEDWEALTH MINDSET
Power Principle:
You can always be more,
have more and do more
because you can
always learn more.
8
Ju st two d ecad es ago, m ost p eop le h ad a “ crad le to coffi n ”
m en tali ty; jobs an d bu si n esses were a li feti m e com m i tm en t. B u t,
tod ay, th ere i s n o su ch th i n g as job or bu si n ess secu ri ty.
T h e cu rren t reali ty i s th at m ost of u s wi ll go th rou gh si x or
seven com p lete career or bu si n ess ch an ges i n ou r li feti m e; th e
average len gth of each bei n g abou t fi ve years. M ean i n g, you
“ m ak e you r m on ey” i n th at p eri od or you d on ’ t m ak e i t at all.
P rod u ct cycles h ave also ch an ged : T h e stages of ST AR T -
G R O WT H - M AT U R AT I O N - SAT U R AT I O N - D E C L I N E , u sed
to tak e twen ty years. N ow you r p rod u ct or bu si n ess cou ld
becom e a d i n osau r i n fi ve years or less!
D evelop a n ew com p u ter software p rogram an d see h ow
lon g i t tak es before som eon e k n ock s i t off or i m p roves i t. I f you
get si x m on th s, you ’ re lu ck y! L ook at p u bli sh i n g. Tod ay, i f you
wri te a bestseller, h ow lon g d oes i t stay on th e bestseller li st? I f
you ’ re p op u lar for on e wh ole year, you ’ re alm ost i m m ortal.
T h i n gs h ave ch an ged . I t’ s ti m e to revi se wh at we d eem as a
“ n orm al” ti m e fram e for su ccess. Sp eed Wealth i s n ot on ly
p ossi ble, i t’ s p racti cal. I t’ s th e way of tod ay’ s h i gh sp eed world .
E i th er you flow wi th i t or fi gh t agai n st i t. T h e ch oi ce i s you rs.
N ow for th e oth er qu esti on . . .
I s Sp eed Wealth feasi ble for you ?
Wh at wou ld you d o i f you wan ted to becom e a p rofessi on al
ten n i s p layer or world -class arti st? Wou ld n ’ t you learn th e sk i ll
an d th en p racti ce? I n a si m i lar way, you can L E AR N to p lay th e
gam e of bu si n ess . . . an d wi n ! L et m e rep eat, su ccess i s a
learn able sk i ll. T h at’ s wh y th e p ast d oes n ot equ al th e fu tu re.
9
Power Principle:
If you are going to
work hard anyway,
you may as well get rich…
and the quicker the better.
10
You can always be m ore, h ave m ore
an d d o m ore becau se you can always learn m ore.
I t d oesn ’ t m atter i f you ’ ve gon e “ belly u p ” th ree ti m es or
h ave n ever h ad a bu si n ess i n you r li fe. T h e on ly qu esti on i s:
“ A re yo u WI L L I N G T O L E A R N ?” I f yo u m aster th e
Sp eed Wealth system an d u se i t, you wi ll get ri ch i n sh ort ord er.
An oth er factor to con si d er i s you r P E R SO N AL I T Y. F or
m an y of u s, attem p ti n g to create wealth qu i ck ly i s m ore n atu ral.
I n bu si n ess, as i n raci n g, th ere are SP R I N T E R S, an d th ere are
M AR AT H O N E R S. Wh i ch are you ? Som e folk s are i d ea” p eop le.
T h ey li k e to create con cep ts, start th i n gs, grow qu i ck ly, an d th en
m ove on to th e n ext p roject. O th ers p refer lon g-term stabi li ty
an d rou ti n e i n th ei r work . U n ti l recen tly, sp ri n ters,” th ose of u s
wh o li k e to m ak e th i n gs h ap p en fast, were con si d ered u n stable,
alm ost flak y.” You k n ow th e gu i lt-tri p : Wh at d o you m ean you
wan t to try som eth i n g n ew? You on ly got i n to th i s twelve years
ago! ! ” I n tod ay’ s m ark etp lace, th at atti tu d e i s arch ai c. T h e p oi n t
i s, i f you ’ re a sp ri n ter or wou ld be op en to tryi n g i t — sp ri n t!
T h e fi n al factor i n d eterm i n i n g i f Sp eed Wealth i s feasi ble for
you i s th e stren gth of you r D E SI R E . You m u st tru ly wan t to
create fi n an ci al freed om fast. Wh y? B ecau se th i s i sn ’ t goi n g to be
a scen i c stroll i n th e p ark . I t’ s goi n g to be a ch allen ge; a 3 to 5
year m i ssi o n th at wi ll req u i re fo cu s, co m m i tm en t, an d
som eti m es h ard work , at least d u ri n g th e i n i ti al stage. B u t m ost
p eop le alread y work h ard . So m y p h i losop h y i s si m p le.
I f you are goi n g to work h ard an yway,
you m i gh t as well get ri ch . . .
an d th e qu i ck er th e better.
11
Power Principle:
Money is a convenient
symbol that represents and
measures the value
of goods and services
exchanged between people.
12
“ M o n ey, ” li k e i t o r n o t, i s a h u ge p art o f o u r li ves.
U n fortu n ately m ost p eop le d on ’ t really u n d erstan d i t. So wh at
i s m on ey an yway?
M on ey i s a con ven i en t sym bol th at rep resen ts an d
m easu res th e valu e of good s an d servi ces
exch an ged between p eop le.
T h e k ey word i n th at d efi n i ti on i s VAL U E . I t’ s valu e th at
d eterm i n es you r i n com e.
T h e L aw of I n com e:
You wi ll be p ai d i n d i rect p rop orti on to th e valu e you
d eli ver accord i n g to th e m ark etp lace.
I d on ’ t m ean to be cri ti cal, bu t I h ave to tell i t li k e i t i s: T h e
reason m ost p eop le are brok e i s th at th ey d on ’ t d eli ver a lot of
VAL U E i n th e eyes of th e cu rren t m ark etp lace. T h e i m p ortan t
elem en t h ere i s D E L I VE R .
M an y p eo p le h ave go o d i d eas, go o d i n ten ti o n s, even
p rod u ce good p rod u cts or servi ces, bu t ei th er th ei r valu e i s n ot
con si d ered very valu able i n tod ay’ s m ark etp lace, or th ey ju st
d on ’ t d eli ver en ou gh of i t. I t’ s si m p le . . .
I f you d on ’ t d eli ver a lot, you d on ’ t get p ai d a lot.
So wh at d eterm i n es you r valu e i n th e m ark etp lace?
13
SPEEDWEALTH PRINCIPLE #2:
DELIVER MASSIVE VALUE
14
Power Principle:
The Law of Income:
You will be paid
in direct proportion
to the value you deliver
according to the marketplace.
T h ere are fou r i n com e factors th at d eterm i n e alm ost to th e
p en n y h ow m u ch you wi ll earn :
D em an d +Su p p ly +Q u ali ty +Q u an ti ty
= $$$
1 . T h e D E M AN D for you r “ valu e” m ean s h ow m u ch th e
m ark etp lace wan ts i t. To create Sp eed Wealth , you m u st offer
a h ot p rod u ct or servi ce wh i ch i s i n h i gh d em an d .
Wh en I fi rst started F i tn esslan d , p eo p le tri ed to b u y
equ i p m en t wh i le I was sti ll ren ovati n g th e sp ace before th e store
op en ed . Wi th i n th ree week s of op en i n g, cu stom ers were li n i n g
u p ou tsi d e th e d oor. I m ad e $1 1 ,000 n et p rofi t on m y si xth
Satu rd ay . . . becau se m y valu e was i n h i gh d em an d !
2. T h e SU P P LY o f yo u r “ valu e” reflects h o w m u ch th e
m ark etp lace alread y h as of you r p rod u ct or servi ce, an d h ow
read i ly avai lable i t i s elsewh ere.
Wh y d oes a brai n su rgeon earn as m u ch i n on e d ay as a gas
stati on atten d an t earn s i n a wh ole year? B ecau se h e or sh e h as a
rare an d sp eci ali zed sk i ll th at i s cri ti cal wh en n eed ed . P u t
blu n tly, th ere are m i lli on s wh o can p u m p gas, bu t few wh o can
fi x brai n s.
Wh en su p p ly i s li m i ted , valu e i n creases.
T h i n k of real estate. O cean -fron t p rop erty i s rare an d
extrem ely li m i ted , th erefore i t i s h i gh er i n valu e th an p rop erty
i n lan d . To i n crease you r valu e i n bu si n ess, you m u st p rovi d e
som eth i n g few oth ers h ave, or d o som eth i n g i n a way th at n o
on e else d oes.
15
Power Principle:
If you don’t deliver a lot,
you don’t get paid a lot.
16
3. T h e Q U AL I T Y of you r “ valu e” m ean s h ow good you r
p rod u cts an d servi ces are — an d ju st as i m p ortan t — h ow
good you are at you r bu si n ess.
T h e h i gh er th e qu ali ty, i n relati on to th e p ri ce;
th e h i gh er th e valu e.
I h ave a m otto i n bu si n ess, “ D o i t well or d on ’ t d o i t at all.
M ak e i t great or d on ’ t m ak e i t at all.”
D oes qu ali ty affect you r i n com e? You bet i t d oes. D o you
retu rn to a bu si n ess i f you recei ve sh od d y p rod u cts or lou sy
servi ce? O f cou rse n ot an d n ei th er d oes an yon e else!
As for th e secon d p art of th e qu ali ty equ ati on , “ h ow good
are you at you r bu si n ess?” T h e ru le i s si m p le.
I f you wan t to get p ai d th e best, be th e best!
K eep learn i n g. Stu d y bu si n ess, stu d y you r sp eci fi c fi eld an d
stu d y th e Sp eed Wealth p ri n ci p les as i f you r li fe d ep en d ed on i t.
F i n an ci ally, i t d oes!
4. T h e Q U AN T I T Y of you r “ valu e” i s h ow m u ch of you r
p rod u ct or servi ce you d eli ver.
O f all fou r factors, m ost p eop le h ave th e greatest ch allen ge
wi th th i s on e. You m ay h ave an excellen t p rod u ct or servi ce an d
you m ay even d eli ver i t to th e m ark etp lace, bu t n ot i n en ou gh
qu an ti ty to create wealth , esp eci ally Sp eed Wealth !
I f you wan t to get p ai d ,
you m u st d eli ver you r valu e to p eop le.
17
Power Principle:
If you want to get
paid the best,
be the best!
18
I f you wan t to get ri ch ,
You m u st d eli ver you r valu e to a lot of p eop le!
T h at’ s wh y . . .
R egard less of th e bu si n ess you ’ re i n , p art of you r reven u e
sh ou ld com e from p rod u ct sales.
A p ro d u ct en h an ces yo u r ab i li ty to d eli ver m assi ve
qu an ti ti es. Wh en you h ave a p rod u ct to sell, th ere are n o li m i ts
on h ow m u ch you can p rod u ce an d d eli ver, th erefore, N O
C E I L I N G O N YO U R I N C O M E .
I f you ’ re i n a job or servi ce bu si n ess, an d you p erson ally
h ave to p erform th e servi ce, su ch as gi vi n g m assages, th ere i s a
d efi n i te cei li n g on you r i n com e. L et’ s face i t, th ere are on ly so
m an y m assages a m asseu se can gi ve i n a d ay! T h e sam e
li m i tati on s h old tru e i f you are a cou n selor, a con su ltan t, a
p rofessi on al, or an yon e else work i n g by th e h ou r or on a salary.
I f you d o h ave a p erson al servi ce bu si n ess, h ere are th ree
ways to break th rou gh th e cei li n g on you r i n com e. T h e fi rst i s
to O F F E R A P R O D U C T .
I t’ s best i f i t’ s an AD D -O N p rod u ct — on e th at ali gn s wi th
you r cu rren t bu si n ess, an d wou ld ben efi t you r cu rren t cli en ts.
You can create you r own p rod u ct, or even offer som eon e else’ s
p rod u ct you en d orse. F or exam p le, a m asseu se cou ld offer
p rod u cts th at ben efi t th e h ealth an d well-bei n g of th e bod y, su ch
as n u tri ti on al su p p lem en ts, bod y oi ls, arom ath erap y p rod u cts,
book s on m assage an d yoga, an d relaxati on tap es.
A secon d way i s to “ C L O N E ” you rself. T h e i d ea i s to trai n
or h i re oth ers to work for you . I n stead of bei n g a sole
19
Power Principle:
If you want to get paid,
you must deliver
your value to people.
If you want to get rich,
you must deliver your value
to a lot of people!
20
con su ltan t, you own a con su lti n g com p an y wi th fi ve, ten , or
fi fty con su ltan ts work i n g for you ! T h i s i s si m p ly a way of
d eli veri n g m ore of you r valu e to th e m ark et, wh i ch resu lts i n
m ore i n com e.
I f n ei th er of th e above ch oi ces are vi able an d you are
ad am an t abou t stayi n g i n a p erson al servi ce bu si n ess or a job,
you wi ll p robably n eed a SE C O N D SO U R C E O F I N C O M E ,
p referably on e th at h as th e “ p oten ti al” to create wealth . Tod ay
th ere are d ozen s of “ d i stri bu tor typ e op p ortu n i ti es wh ere you
can start p art-ti m e an d m ove to fu ll-ti m e wh en you r i n com e
warran ts i t. T h e tri ck i s to ch oose th e ri gh t op p ortu n i ty, an d
th at’ s th e su bject of ou r n ext p ri n ci p le.
D em an d , su p p ly, qu ali ty an d qu an ti ty are th e corn erston es
of valu e an d d eli veri n g m assi ve valu e i s an essen ti al p art of th e
Sp eed Wealth system . I n fact, d em an d an d su p p ly affect th e n ext
Sp eed Wealth p ri n ci p le d ram ati cally . . .
21
Power Principle:
“Timing is everything”
22
H ave you h eard th e sayi n g, “ T i m i n g i s everyth i n g” ? T h at
statem en t i s gosp el wh en i t com es to m ak i n g m on ey fast i n
bu si n ess. Wh at exactly i s ti m i n g? I t’ s si m p ly m atch i n g you r
p rod u ct or servi ce to th e wan ts an d n eed s of th e cu rren t
m ark etp lace – ch oosi n g th e R I G H T P R O D U C T O R SE R VI C E , i n
th e R I G H T P L AC E , at th e R I G H T T I M E .
T h i s i s cri ti cal. I f you get th i s step ri gh t, you ’ re 50% th ere!
B u si n ess i d eas an d op p ortu n i ti es are li k e cars. T h ere are 220
m .p .h ., F orm u la-1 race cars; th ere are d ecrep i t, brok en -d own
jalop i es, an d every k i n d of veh i cle i n between .
T h e qu esti on i s, wh at are you tryi n g to create you r fortu n e
wi th ? A race car or a jalop y? I f you d on ’ t h ave a con cep t or at
least on e p rod u ct or servi ce th at’ s su p er h ot ri gh t n ow, you n eed
to fi n d on e . . . i f you wan t a ch an ce to create wealth qu i ck ly!
I ’ m n ot n ecessari ly ad vocati n g th at you ch an ge bu si n esses,
bu t i f you r p resen t con cep t, p rod u ct, or servi ce was i n a h orse
race, wou ld th e m ark etp lace see i t as a th orou gh bred or a
d on k ey?
T h e tru th i s, alm ost an yon e cou ld h ave m ad e a “ k i lli n g” i n
th e h om e fi tn ess equ i p m en t bu si n ess at th e ti m e I d i d . Wh y?
B ecau se I was ri d i n g a su p er h ot tren d — a th orou gh bred .” T h e
ti m i n g was p erfect for both th e con cep t an d th e p rod u ct.
C h oosi n g th e ri gh t veh i cle at th e ri gh t ti m e i s
a rare an d h i gh ly p rofi table sk i ll th at can be learn ed !
23
SPEEDWEALTH PRINCIPLE #3:
TIMING: CHOOSE THE RIGHT BUSINESS
AT THE RIGHT TIME
Power Principle:
Choosing the right vehicle
at the right time is a rare
and highly profitable skill
that can be learned!
24
U n fortu n ately, m ost p eop le h op on a tren d wh en i t’ s alread y
too late, an d th e bi g fortu n es h ave alread y been m ad e.
O n th e oth er h an d , bei n g too early i s n o better. I f I h ad
op en ed F i tn esslan d th ree years earli er th an I d i d , I assu re you ,
i t wou ld h ave d i ed . T h e m ark et wasn ’ t read y — th ere weren ’ t
en ou gh h ead li n es abou t fi tn ess or en ou gh h i gh -qu ali ty, h om e
fi tn ess p rod u cts avai lable yet. N ot en ou gh p eop le were ti red of
d ri vi n g to crowd ed gym s.
You h ave to learn h ow to gau ge an d ti m e th e m ark et.
You h ave to k n ow wh en to get i n ,
an d wh en to get ou t!
I n th e Sp eed Wealth system , you r i n ten ti on m u st be to get i n
on a grou n d -floor op p ortu n i ty,” m ean i n g D E M AN D i s h i gh an d
SU P P LY i s low. At th i s ti m e th e elevator of op p ortu n i ty i s goi n g
u p . T i m e to get on ! L ater, SU P P LY overtak es D E M AN D an d th e
elevator of op p ortu n i ty starts goi n g d own . T i m e to get off!
Wan t an exam p le of a grou n d -floor op p ortu n i ty avai lable
ri gh t n ow? An obvi ou s on e i s su p p lyi n g p rod u cts an d servi ces
to I n tern et u sers. T h e I n tern et i s a com p u ter com m u n i cati on s
n etwork th at i s growi n g by m i lli on s of u sers a m on th . I t wi ll be
as bi g a m ed i u m , i f n ot bi gger, th an televi si on . Wh at’ s i t all
m ean ? I t m ean s as a Sp eed Wealth en trep ren eu r, you AC T
N O W!
Ju st li k e 22-year-old M arc An d reessen d i d . Work i n g i n a
college com p u ter lab, h e d evelop ed a n ew software p rogram
called N avi gator,” th at m ad e i t easi er to exp lore th e I n tern et. I n
two years, h i s n et worth wen t from zero to $50 m i lli on !
“ N avi gator was p erfectly ti m ed .
25
Power Principle:
You have to learn how to
gauge and time the market.
You have to know
when to get in,
and when to get out!
26
Tod ay’ s h ottest op p ortu n i ti es are n ot ju st i n h i gh -tech
i n d u stri es. O n e of th e m ost p op u lar, eye-op en i n g sessi on s I
teach at m y Sp eed Wealth B ootcam p i s called , “ H ow to G en erate
M i lli on D ollar O p p ortu n i ti es E very 60 Secon d s.” L et m e sh are a
cou p le of th ese strategi es wi th you .
O n e fast an d easy way to get ri ch i s to . . .
M od el a p roven wi n n er.
I n oth er word s, cop y som eon e wh o i s m ak i n g a m i n t ri gh t
n ow.
You wan t to em p loy a p ri n ci p le called “ L ag T i m e,” wh i ch i s
th e ti m e i t tak es for a h ot i d ea to sp read from on e geograp h i cal
regi on to an oth er. F or i n stan ce, cu stom ers can be li n i n g u p for
a h ot n ew p rod u ct or con cep t i n L os An geles th at h as n ot even
been h eard of yet i n Atlan ta. R i gh t n ow th ere are d ozen s of
en trep ren eu rs m ak i n g a fo rtu n e wi th gro u n d -flo o r
op p ortu n i ti es th at h ave n ot yet been exp osed i n oth er p arts of
th e cou n try. F i n d on e of th ese n ew con cep ts an d d o th e sam e
th i n g, or I M P R O VE O N I T , i n you r geograp h i c area! U se th e
ori gi n al as a p roven blu ep ri n t to su ccess.
R i gh t n ow, coffeeh ou ses are su p er h ot i n som e areas of th e
cou n try, bu t oth er sp ots are sti ll vi rgi n terri tori es. T h at m ean s i f
you ’ re brok e i n satu rated Seattle, you can always go to “ wi d e
op en ” O m ah a an d get ri ch .
An oth er si m p le bu t i n cred i bly fast way to m ak e a fortu n e i s
called th e P I G G YB AC K tech n i qu e. I n stead of cop yi n g som eon e
else, you AF F I L I AT E wi th som eon e or som eth i n g th at’ s alread y
a wi n n er. You k n ow th e old sayi n g . . .
27
Power Principle:
Copy someone who is
making a mint right now.
28
“ I f you can ’ t beat ‘ em , joi n ‘ em ! ”
I t’ s often faster an d easi er to affi li ate wi th a com p an y th at’ s
u p an d ru n n i n g rath er th an to start from scratch . Wh y rei n ven t
th e wh eel? T h ey m ay h ave exclu si ve p rod u cts or a m ajor
d i stri bu ti on n etwork i n p lace, rare tech n ology, or exp en si ve
p rod u cti on faci li ti es alread y establi sh ed .
I h ave an acqu ai n tan ce wh o fou n d a p arti cu larly good
en gi n e ad d i ti ve th at was selli n g li k e “ h ot cak es i n th e U .S., bu t
th e m an u factu rer wasn ’ t m ark eti n g i t an ywh ere else.
H e was clever. H e p ai d $1 ,000 for th e op ti on to bu y th e
i n tern ati on al ri gh ts for $1 00,000, p ayable i n 6 m on th s. T h en h e
p laced classi fi ed ad s i n d o zen s o f n ewsp ap ers an d trad e
jou rn als, world wi d e, offeri n g th e exclu si ve d i stri bu ti on ri gh ts
for sp eci fi c terri tori es. I n on ly fou r m on th s h e sold 80 regi on s at
$25,000 each , m ak i n g $2 m i lli on u p -fron t, p lu s fi ve cen ts on
every can ! B est of all, h e n ever tou ch ed th e p rod u ct. H e set i t u p
so th e n ew d i stri bu tors d ealt d i rectly wi th th e m an u factu rer. D o
you k n ow wh at h e’ s d oi n g n ow? N O T H I N G !
As a Sp eed Wealth en trep ren eu r, you wan t to . . .
T ak e ad van tage of th e n ew “ global econ om y.”
T h ere are th ou san d s of p op u lar Am eri can p rod u cts th at are
n ot m ark eted across an y bord ers an d th ou san d s of p op u lar
i n tern ati on al p rod u cts th at are n ot m ark eted i n th e U .S. T h ese
are all d yn am i te op p ortu n i ti es!
An yon e, an d I d o m ean an yon e, can becom e ri ch qu i ck ly
u si n g th e P i ggyback tech n i qu e. I t’ s on e of m y favori tes becau se
29
Power Principle:
It’s often faster
and easier to affiliate
with a company
that’s up and running
than to start from scratch.
30
you ’ re li k e a jock ey; you fi n d th e best h orse on th e track , h op
on , an d ri d e i t to th e wi n n ers ci rcle!
Alon g th e sam e li n es, an oth er su refi re Sp eed Wealth tacti c i s
called rem ark eti n g “ U N D E R -M A R K E T E D ” p ro d u cts an d
servi ces. H ave you ever seen or u sed a p rod u ct th at you th i n k i s
fan tasti c, work s li k e a m i racle, bu t h ard ly an yon e else k n ows
abou t i t? T h ese are wh at I call “ u n d er-m ark eted ” p rod u cts. D i d
you k n ow th ere are 71 d i fferen t ways to m ark et an d d i stri bu te a
p rod u ct or servi ce? M ost com p an i es on ly u se 2 or 3 m eth od s at
best. M ean wh i le, you can often get th e ri gh ts to p rom ote th ei r
p rod u ct th rou gh d ozen s of oth er ch an n els an d to d i fferen t
m ark et n i ch es.
C an you th i n k of an easi er way to “ get ri ch qu i ck ” th an to
h ave th e ri gh ts to a m i racle p rod u ct” an d th en m ark et th e h eck
ou t of i t? I t’ s a d ream com e tru e. O f cou rse, you ’ ll wan t to
becom e a m aster at m ark eti n g, bu t agai n , th i s sk i ll can be
learn ed .
R em em ber, ti m i n g i s everyth i n g. I f you ch oose th e ri gh t
p rod u ct at th e ri gh t ti m e, you r road to Sp eed Wealth wi ll be
d eci d ed ly faster an d easi er!
31
Power Principle:
A business system is
a repeatable process
that produces a profit.
32
Wh at h ap p en s i f you try to bu i ld a h ou se on a weak
fou n d ati on ? T h e h ou se even tu ally crack s or caves i n . T h at’ s wh y
before you can bu i ld a bi g h ou se, you m u st bu i ld a soli d
fo u n d ati o n . T h e b u si n ess eq u i valen t to b u i ld i n g a so li d
fou n d ati on i s called “ C R E AT I N G A SYST E M .”
Si n ce th e word “ system ” i s a gen eri c term , let m e d efi n e
wh at i t m ean s for bu si n ess p u rp oses . . .
A bu si n ess system i s a “ rep eatable p rocess
th at p rod u ces a p rofi t.”
T h e i d ea i s to system i ze you r bu si n ess so th at you can
effecti vely an d effi ci en tly sell an d su p p ort you r p rod u ct or
servi ce i n larger qu an ti ti es as you grow. Wh at i f a tree grows tall
wi th ou t fi rm roots? All m ay be well wh en th i n gs are calm , bu t
wi th th e fi rst bi g wi n d storm , i t top p les over an d d i es. I t’ s th e
sam e i n bu si n ess. I f you try to exp an d bu t h ave n o effecti ve
system i n p lace, th e b u si n ess i s d o o m ed . I call th i s th e
“ E xp an si on D i lem m a.” You ’ ve p robably h eard of bu si n esses
goi n g well u n ti l th ey tri ed to exp an d . T h en all of a su d d en
th ey’ re i n trou ble. N ow you u n d erstan d wh y. T h ey grew beyon d
th ei r effecti ve m ean s of su p p ort, th ei r roots, th ei r fou n d ati on
an d th ei r system ( i f th ey h ad on e at all) .
So h ow d o you create an effecti ve bu si n ess system ? F or n ow,
let m e sh are ru le n u m ber on e: “ K eep i t si m p le.” I h ave a
p h i losop h y th at . . .
B u si n ess i s si m p le.
P eop le are com p li cated .
33
SPEEDWEALTH PRINCIPLE #4:
SYSTEMIZE
Power Principle:
If you’re the major “cog”
in the machine
then you’re automatically
the major “clog”
in the machine.
34
An y bu si n ess sh ou ld con si st of on ly th ree p arts:
M ark eti n g; P rod u cti on ; Ad m i n i strati on .
You m u st d esi gn sp eci fi c “ p rocesses for each of th ese th ree
areas so th ey ru n sm ooth ly, alm ost au tom ati cally. T h e i d ea i s to
create a bu si n ess th at work s li k e a well-oi led m ach i n e — a
M O N E Y M AC H I N E !
You r system m u st be organ i zed , i t m u st p rod u ce a p rofi t,
an d i t m u st su p p ort rap i d growth . F i n ally, an d th i s i s essen ti al i f
you wan t to create wealth qu i ck ly, you r system m u st be a
rep eatable p rocess th at C AN WO R K WI T H O U T YO U ! Wh y?
B ecau se as we d i scu ssed earli er, i n ord er to create wealth you
can n ot h ave a cei li n g on you r i n com e. You r earn i n gs m u st be
u n li m i ted .
I f you ’ re th e m ajor “ cog” i n th e m ach i n e
th en you ’ re au tom ati cally
th e m ajor “ clog” i n th e m ach i n e.
I f you h ave to be p h ysi cally p resen t for you r bu si n ess to
work , i t can on ly grow to th e exten t th at you can p erson ally
h an d le. I t d oesn ’ t m atter h ow bri lli an t an d en ergeti c you are,
you sti ll on ly h ave 24 h ou rs i n a d ay! An d besi d es, wh at good i s
creati n g wealth i f you ’ re goi n g to k i ll you rself i n th e p rocess?
A Sp eed Wealth en trep ren eu r i s a co-ord i n ator.
H e or sh e i s th e con d u ctor of th e orch estra.
E ven th ou gh th e con d u ctor m ay be a m aster at p layi n g an
i n stru m en t, th ey d on ’ t, becau se i f th ey d i d , n o on e wou ld be
lead i n g th e orch estra. I t can be qu i te a ch allen ge for a sm all-
bu si n ess own er to “ con d u ct th e orch estra” on a fu ll-ti m e basi s,
35
36
Power Principle:
A“Speedwealth” entrepreneur
is a co-ordinator.
He or she is the conductor
of the orchestra.
bu t th i s p osi ti on i s absolu tely n ecessary i f you ’ re seri ou s abou t
creati n g wealth qu i ck ly.
N oti ce every large corp orati on h as a p resi d en t or C E O
wh ose sole p osi ti on i s to h old th e vi si on , co-ord i n ate all th e
p arts, d evelop op p ortu n i ti es for growth , an d search for ways to
i n crease p rofi ts. I t becom es a ch i ck en -an d -egg qu esti on . Was
th e p osi ti on created becau se th e corp orati on grew, or d i d th e
corp orati on grow becau se th ey created th i s p osi ti on ? M y bet i s
th e latter. I ’ m n ot sayi n g you can ’ t con ti n u e to d o all th e oth er
task s, ju st k eep i n m i n d wh at I sai d , “ E verywh ere you are a cog,
even tu ally, as you grow, you wi ll becom e a clog.” You r p ri m ary
resp on si bi li ty i s to . . .
Work on th e bu si n ess, i n stead of i n th e bu si n ess.
O n e of th e m ost i m p ortan t elem en ts of th e Sp eed Wealth
system i s th at you r bu si n ess can n ot be d ep en d en t or li m i ted by
an y on e p erson , esp eci ally YO U . T h i s wi ll becom e cri ti cal
d u ri n g th e fi n al step of th e p rogram .
I h i gh ly recom m en d a book called The E-Myth, by M i ch ael
G erber. I n i t, h e su ggests you bu i ld you r bu si n ess as i f i t were
goi n g to becom e a su ccessfu l fran ch i se organ i zati on , even i f you
h ave n o i n ten ti on to fran ch i se. I m agi n e you r bu si n ess wi ll be
th e p rototyp e for on e h u n d red m ore locati on s or th at you r sales
p rocess i s goi n g to be rep eated 1 0,000 ti m es — both WI T H O U T
you r d i rect i n volvem en t!
F or th e fi rst si x m on th s at F i tn esslan d , I h ard ly step p ed foot
ou tsi d e th e store, wh i le I set u p th e system , k n ock ed ou t th e k i n k s,
an d created a bu si n ess “ m od el” th at work ed . After th at, I h ard ly
step p ed foot i n si d e th e store. I trai n ed som eon e else to m an age
th e d ay-to-d ay op erati on s, wh i le I con cen trated on growth .
37
38
Power Principle:
Work on the business,
instead of in the business.
R eali ze th at . . .
T h e system gi ves you freed om .
F i rst, i n term s of T I M E . Wi th a system , you get to relax, p lay,
an d be wi th you r loved on es, all wh i le you r bu si n ess i s ru n n i n g,
growi n g, an d p rod u ci n g bi g p rofi ts! H avi n g an effecti ve system
work i n g “ i n stead ” of you , i s vi tal to “ en joyi n g th e jou rn ey.”
Secon d , i n term s of M O N E Y. Wi th a stron g system i n p lace,
you wi ll h ave two op ti on s. O n e, you ’ ll be able to h an d over th e
rei n s of au th ori ty an d h ave an excellen t p assi ve i n com e wh i le
you golf, sk i , m ed i tate, or d o wh atever else you li k e. Two, you
can “ cash ou t” an d becom e an i n stan t m i lli on ai re.
I n an y of th ese cases, becau se you created a system ,” you wi n !
O .K ., let’ s assu m e you ’ ve d on e you r testi n g, you ’ ve work ed
ou t th e k i n k s, an d you n ow h ave a m on ey m ach i n e — a si n gle
su ccess, a si n gle p i lo t o r a si n gle sales m eth o d th at
system ati cally p rod u ces a p rofi t wi th ou t you . Wh at d o you d o
n ext?
T h e an swer i s . . .
“ I f i t work s, k eep d oi n g i t.”
You d o i t agai n , an d agai n , an d agai n .
39
40
Power Principle:
Once you have
something that works,
you concentrate on
duplicating it.
O n ce you h ave “ som eth i n g” th at work s, you con cen trate on
D U P L I C AT I N G i t. T h i s i s wh y creati n g a system th at’ s organ i zed
to d eli ver an d su p p ort large qu an ti ti es of you r valu e, wi th ou t
you r p resen ce, i s so vi tal. I t allows for d u p li cati on .
Yo u r co m p leted system i s th e m o d el o r “ C O O K I E
C U T T E R ,” you u se to d u p li cate you r su ccess over an d over
agai n . F i rst you create som eth i n g th at work s well on a sm all
scale, m aybe on e store, on e offi ce, or a sale to on e p erson . T h en
you rep eat th e p rocess, agai n an d agai n . I t’ s th at si m p le!
T h e Sp eed Wealth en trep ren eu r u n d erstan d s th at i f you can
m ak e a p rofi t on on e locati on , th e qu esti on i s, h ow m an y si m i lar
locati on s can you create? I f you can m ak e a p rofi t on on e
tran sacti on , th e qu esti on i s, h ow m an y si m i lar tran sacti on s can
you m ak e? T h e k ey qu esti on i s . . .
“ H ow d o I get m y p rod u ct or servi ce
i n to th e h an d s of th e largest n u m bers of p eop le?”
D u p li cati on i s si m p ly a way of i n creasi n g th e qu an ti ty of th e
valu e you d eli ver. An d wh en you i n crease you r qu an ti ty, you
i n crease you r i n com e!
M ore p eop le h ave created wealth u si n g th e “ cook i e cu tter
ap p roach th an an y oth er m eth od i n h i story. H ave you h eard of a
gen tlem an n am ed Sam Walton ? H i s li ttle em p i re i s called
WAL -M AR T . Sam started wi th on e sm all store, i n on e sm all
town , th at p rod u ced on e sm all p rofi t. T h en h e system i zed th e
store so th at i t work ed effi ci en tly wi th ou t h i m . T h i s becam e th e
cook i e cu tter h e u sed to roll ou t 1 ,500 “ cook i es,” oth erwi se
41
SPEEDWEALTH PRINCIPLE #5:
DUPLICATE
Power Principle:
You create wealth
by using the
“cookie-cutter” approach.
42
k n own as Wal-M art stores, i n h u n d red s of sm all town s across
Am eri ca.
Sam Walton was a tru e m aster of th e Sp eed Wealth system .
H e d i ed a few years ago as on e of th e ri ch est p eop le on th e
p lan et, am assi n g a p erson al n et worth of over $7 bi lli on d ollars.
T h at’ s bi lli on , wi th a cap i tal “ B .”
E veryon e k n ows M cD on ald ’ s. B ack i n th e ‘ 50’ s, R ay K roc
u n covered a “ si zzli n g” h ot con cep t: fast food , bu rgers, fri es an d
sh ak es. T h en h e system i zed h i s m ark eti n g, p rod u cti on , an d
o p erati o n s so th at th i s o n e sto re wo rk ed effi ci en tly an d
p rofi tably. H e th en d u p li cated by allowi n g oth ers to u se h i s
p rofi table system . T h i s m eth od of exp an si on i s n ow k n own as
fran ch i si n g. Tod ay, th ere are th ou san d s of M cD on ald ’ s ou tlets
arou n d th e world selli n g to m i lli on s of p eop le d ai ly. R ay K roc
was an oth er m aster of th e Sp eed Wealth system wh o ap p li ed th e
p ower of D U P L I C AT I O N . B efore h e d i ed , R ay K roc am assed a
n et worth of over $4 bi lli on . T h at’ s an oth er cap i tal “ B .”
H ave you h eard of Am way, M ary K ay, H erbali fe, or N u Sk i n ?
T h ey are all n etwork or m u lti -level m ark eti n g com p an i es. T h i s
i s si m p ly an oth er form of D U P L I C AT I O N . You u se th e p rod u ct,
th en refer i t to som eon e else, wh o d oes th e sam e th i n g an d on
an d on an d on . I n fact, th e en ti re n etwork m ark eti n g p rocess i s
based on th e Sp eed Wealth p ri n ci p les. T i m i n g, system i zati on an d
d u p li cati on are i n h eren t an d alread y bu i lt i n to th e m u lti -level
m eth od ology.
T h e best n etwork m ark eters u n d erstan d th at d u p li cati on
can m ak e you ri ch ! T h ese n etwork m ark eti n g d i stri bu tors h ave
“ d o wn li n es n u m b eri n g o ver 2 0 , 0 0 0 p eo p le, an d gen erate
i n com es of over $1 ,000,000 a year!
43
44
Power Principle:
Ask: Who could buy or sell
a huge quantity
of my product or service
at once or on an
on-going basis?
R em em ber, th e i d ea beh i n d d u p li cati on i s getti n g you r valu e
d i stri bu ted to as m an y p eop le as p ossi ble, as qu i ck ly as p ossi ble.
T h i s i s wh ere a lot of bu si n ess own ers ru n i n to trou ble. T h ey
can ’ t seem to get exp osu re. T h ey d on ’ t h ave th e fu n d s for h eavy
ad verti si n g cam p ai gn s an d th ey’ re n ot ad ep t at m ark eti n g. Wh at
can th ey d o?
O n e Sp eed Wealth strategy i s to fi n d b u yers wh o can
p u rch ase or sell large volu m es of you r p rod u cts or servi ces. T h e
qu esti on you always wan t to ask i s . . .
Wh o cou ld bu y or sell a h u ge qu an ti ty
of m y p rod u ct or servi ce
at on ce or on an on -goi n g basi s?
I t bri n gs to m i n d a stu d en t wh o atten d ed on e of m y bu si n ess
“ bootcam p s.” H e h ad created a “ H ow to P ai n t You r H ou se”
vi d eo, an d was tryi n g to sell th ese vi d eos to sm all retai l ou tlets.
After th e sessi on I m en ti on ed earli er, “ 71 Ways to M ark et
an d D i stri bu te You r P rod u ct,” h e wen t ou t i n to th e h all, u sed
th e p h on e, an d cam e back wi th a h u ge sm i le on h i s face. Wi th a
si n gle call, h e sold h i s vi d eo to on e of th e largest p ai n t
m an u factu rers i n th e world ! ! T h e vi d eo wou ld be u sed as a
“ p rem i u m ” an d gi ven away free wi th each p u rch ase of fi ve or
m ore gallon s of p ai n t. H i s fi rst ord er was for 1 00,000 u n i ts, an d
m y stu d en t’ s p rofi t was abou t $1 on each .
As you can see, m ak i n g m on ey i s easy on ce you u n d erstan d
d u p li cati on .
45
46
Power Principle:
Work smarter
instead of harder!
L E VE R AG E m ean s d oi n g M O R E wi th L E SS. I t’ s n ot so m u ch
a “ wh at” you d o, bu t rath er a “ h ow” you d o i t. L everage u ses
sp eci fi c tacti cs an d strategi es th at allow you to . . .
Work sm arter i n stead of h ard er!
O n e of m y bu si n ess m ottos i s . . .
“ I f you ’ re n ot u si n g leverage,
you ’ re work i n g too h ard , an d earn i n g too li ttle! ”
L everage starts wi th rep laci n g you rself or m u ch of wh at you
d o p erson ally.
As a Sp eed Wealth p racti ti on er you wan t to con stan tly be
ask i n g you rself . . .
“ H ow can I p rovi d e p eop le wi th m y valu e,
m y p rod u cts or servi ces, wh i le I sleep ?”
Wh en you can an swer th i s qu esti on an d execu te th e an swer,
you ’ ve got i t m ad e.
H ave you h eard of Ton y R obbi n s? H e i s a m aster sp eak er an d
au th or. B y h i s own accou n t, h e h eld over 200 sem i n ars i n a
si n gle year an d yet barely brok e even . H e fi n ally d eci d ed to tap e
h i s i n fo rm ati o n an d sell h i s p ro gram vi a 3 0 -m i n u te T V
“ i n fom erci als.” T h i s i s a p erfect exam p le of leverage. B y p u tti n g
h i s P R O D U C T on T V, h e was able to reach a lot m ore p eop le
an d m ak e a lot m ore m on ey wi th a lot less ti m e, travel an d
p erson al effort.
47
SPEEDWEALTH PRINCIPLE #6:
LEVERAGE
48
Power Principle:
How can I provide people
with my products or services,
while I sleep?
N ow h e’ s em p loyi n g leverage even fu rth er. Ton y n ow h osts
a si n gle L I VE sem i n ar an d th en “ si m u lcasts i t vi a satelli te to
h u n d red s of m ovi e th eaters all over th e cou n try. U si n g h i gh
tech n ology, au d i en ces get to i n teract i n th e actu al cou rse. L i k e
alch em y, h i s au d i en ce of 300 i s tran sform ed i n to 30,000!
Ton y R obbi n s i s extrem ely su ccessfu l. P artly d u e to h i s
valu able i n form ati on , bu t m ostly becau se h e i s a m aster of th e
Sp eed Wealth system an d co n stan tly search es fo r ways to
i n crease h i s leverage.
L et’ s look at an oth er form of leverage. R em em ber th e
stu d en t I told you abou t wi th th e “ P ai n t You r H ou se” vi d eo?
R em em ber h ow h e got an op en i n g ord er for 1 00,000 u n i ts?
Well, th e story’ s n ot over. T h e n ext sessi on of th e bootcam p was
abou t creati n g Sp eed Wealth th rou gh “ li cen si n g.” O n ce agai n h e
wen t ou t at th e n ext break an d m ad e a p h on e call. T h i s ti m e, h e
cam e back wi th an even bi gger sm i le. H e h ad ch an ged th e
arran gem en t wi th th e p ai n t m an u factu rer. I n stead of SE L L I N G
th e vi d eos to th em , h e L I C E N SE D th em th e ri gh ts to d u p li cate
th e vi d eo th em selves. T h ey i m m ed i ately u p p ed th ei r i n i ti al ru n
to 250,000 u n i ts. Wh y? B ecau se th ey cou ld n ow ch oose th ei r
own su p p li ers, gi vi n g th em fu ll con trol of p rod u ct qu ali ty an d
loweri n g th ei r costs.
L i cen si n g i s an extrem ely-h i gh form of leverage. M y stu d en t
was able to sell m ore wi th less of h i s own ti m e an d m on ey. An d
si n ce h i s royalty p ercen tage rem ai n ed th e sam e, h i s i n com e
sk yrock eted .
B y th e way, wh at d i d h e d o wi th all th e extra ti m e on h i s
h an d s? H e u ti li zed an oth er form of leverage; AD D -O N an d
R E P E AT SAL E S, an d i m m ed i ately began creati n g Volu m e 2 of
49
50
Power Principle:
In business, the headaches
are in the “front” end,
but the money
is in the “back” end.
h i s “ h ou se p ai n ti n g” vi d eo “ SE R I E S,” coveri n g sp eci alty areas
li k e d eck s, rai n gu tters, an d ou tsi d e d oors.
O n e of th e m ost p owerfu l ways to leverage i s to fu lly u ti li ze
you r d atabase. Su p p orti n g you r cu stom ers wi th ad d i ti on al
p rod u cts an d servi ces, gi vi n g th em reason s to retu rn agai n an d
agai n p rod u ces extrem ely h i gh p rofi ts becau se you ’ ve alread y
p ai d th e h i gh cost of getti n g th e cu stom er th e fi rst ti m e. T h ese
are called “ back en d ” sales an d th at’ s wh y I say . . .
“ I n bu si n ess, th e h ead ach es are i n th e fron t en d ,
bu t th e m on ey’ s i n th e back en d .”
Yet an oth er exci ti n g form of leverage i s PAR T N E R SH I P
M AR K E T I N G , or JO I N T VE N T U R I N G . C on si d er th e exam p le
of USA Today’s 900  Sp orts L i n e. D o you th i n k th at USA Today
i s i n th e 900  bu si n ess? N o way! T h ey p artn er wi th an ou tsi d e
com p an y, wh o op erates th e li n es wh i le USA Today d oes th e
ad verti si n g; a syn ergi sti c relati on sh i p th at allows each com p an y
to u se i ts stren gth s. T h at’ s wh y “ p artn ersh i p ” m ark eti n g i s
p op u lar tod ay an d wi ll becom e even m ore p op u lar i n th e fu tu re.
I n fact, a great grou n d -floor op p ortu n i ty avai lable ri gh t n ow i s
starti n g a “ p artn ersh i p m ark eti n g” agen cy. You wou ld m atch
com p an i es wh o cou ld work togeth er, an d recei ve a p ercen tage of
th e resu lti n g servi ces.
L everage i s a m assi ve su bject. I f you wan t m ore d etai ls, we
get i n to i t h eavi ly i n ou r Sp eed Wealth B ootcam p an d i n ou r tap e
p rogram s. F or n ow h owever, let m e sh are a few m ore qu i ck
exam p les of leverage wi th you :
• L everage i s starti n g you r bu si n ess wi th li ttle or n on e of you r
own m on ey.
51
52
Power Principle:
If you’re not using leverage,
you’re working too hard
and earning too little!
• L everage i s u si n g oth er p eop le’ s talen ts, sk i lls, con tacts,
cred i bi li ty, an d resou rces.
• L everage i s fu lly u ti li zi n g th e latest tech n o lo gi es i n
com p u ters, software an d telecom m u n i cati on s to i n crease
you r sp eed an d effi ci en cy.
• L everage i s u si n g th e p ower of th e m ed i a to get m i lli on s of
d ollars of free p u bli ci ty.
• L everage i s borrowi n g celebri ty fam e for en d orsem en ts.
• L everage i s selli n g p rod u cts before you h ave th em , or at
least, before you h ave to p ay for th em !
• L everage i s exp an d i n g you r bu si n ess u si n g you r cu stom ers
or su p p li ers m on ey.
• L everage i s getti n g th e best p eop le i n you r i n d u stry to work
for you n ow, for alm ost “ n oth i n g.”
• L everage i s getti n g m ore from each of you r em p loyees by
p rop erly trai n i n g th em , treati n g th em well, an d gi vi n g th em
th e sp ace to exp ress th ei r tru e talen ts.
• L everage i s getti n g m ore from you rself, en h an ci n g you r
bu si n ess k n owled ge, d evelop i n g you rself p erson ally an d
i n creasi n g you r stam i n a an d en ergy.
• L everage i s m an agi n g you r ti m e m ore effecti vely so you d o
th e ri gh t th i n gs i n stead of ju st d o th i n gs ri gh t.
• L everage i s a M I N D SE T . I t’ s an AR T . I t’ s a SC I E N C E . I t’ s an
essen ti al p i ece of th e Sp eed Wealth p u zzle. I t often sep arates
th ose wh o create fi n an ci al freed om qu i ck ly, from th ose wh o
con ti n u e to stru ggle for th e rest of th ei r li ves. R em em ber . . .
I f you ’ re n ot u si n g leverage,
you ’ re work i n g too h ard an d earn i n g too li ttle!
53
54
Power Principle:
The SpeedWealth
entrepreneur
starts with the
end in mind!
T h i s p ri n ci p le i s th e cu lm i n ati on of all th e step s, an d ti es th e
en ti re Sp eed Wealth system to geth er. O n e o f th e p ri m ary
d i fferen ces b etween a Sp eed Wealth en trep ren eu r an d th e
average bu si n ess own er i s th at th ey . . .
Start wi th th e en d i n m i n d !
B y followi n g th e Sp eed Wealth system to th e letter, i n th ree
to fi ve years, you wi ll h ave fou r en vi able ch oi ces:
1 . You can k eep th e bu si n ess, con ti n u e to work h an d s-
on ,” an d m ak e a h u ge I N C O M E .
O R 2. You can k eep th e bu si n ess, an d cash ou t you r T I M E
by d elegati n g th e d ay-to-d ay affai rs, an d m ak e a h u ge
PASSI VE I N C O M E .
O R 3. You can sell all or p art of th e bu si n ess an d becom e an
I N ST AN T M I L L I O N AI R E .
O R 4. You can create a com bi n ati on of all of th e above.
I n an y case, you ’ ve h i t th e jack p ot!
I wan t to sh are a li ttle secret . . .
You wi ll n ever m ak e as m u ch m on ey
ru n n i n g a bu si n ess as selli n g a bu si n ess!
T h e m ost lu crati ve p rod u ct you can ever sell i s th e bu si n ess
i tself. B y followi n g th e Sp eed Wealth p rocess, you wi ll h ave
au tom ati cally set u p you r bu si n ess as an extrem ely valu able an d
salable com m od i ty.
55
SPEEDWEALTH PRINCIPLE #7:
CASHING OUT
Power Principle:
You will never make
as much money
running a business
as selling a business!
56
N ow d o you see wh y i t’ s so cri ti cal th at you r bu si n ess be able
to ru n wi th ou t you ? B ecau se wh en i t com es ti m e to sell you r
bu si n ess, th e better i t can ru n an d p rofi t wi th ou t you as an
i n tegral p art of th e p ack age, th e H I G H E R T H E VAL U E AN D
P R I C E ! !
L et’ s face i t, i f YO U were bu yi n g a bu si n ess, wou ld you wan t
i ts su ccess to be d ep en d en t on an y on e p erson — esp eci ally th e
own er, wh o wan ts to sell an d leave i t? O f cou rse n ot! So wh at
d o bu yers wan t? Wh at are th ey really bu yi n g? P ri m ari ly th ree
th i n gs: p rofi ts, th e con ti n u ati on of th ose p rofi ts, an d th e
p oten ti al growth of th ose p rofi ts. B u yers wan t a soli d , p roven ,
well-ru n m on ey m ach i n e th at ch u rn s ou t a h ealth y i n com e on
an on -goi n g basi s an d ru n s wi th ou t a lot of m ai n ten an ce.
So, by u si n g th e Sp eed Wealth system , th at’ s exactly wh at
you create – a h i gh -p owered m on ey m ach i n e th at h as alread y
been d u p li cated several ti m es, an d sti ll h as p len ty of room for
growth . O n ce you h ave accom p li sh ed th i s task , bi g com p an i es
wi ll li n e u p to bu y you r bu si n ess for $1 , 2, 3 m i lli on , or m ore.
So wh en i n th e p rocess d o you h ave to start th i n k i n g abou t
all th i s? At th e begi n n i n g! I n th e Sp eed Wealth system , i t’ s
i m p erati ve th at you th i n k “ SE L L ” from d ay on e . . .
You com e i n wi th th e i n ten ti on to cash ou t!
F rom th e very begi n n i n g of F i tn esslan d , m y goal was to
bu i ld th e bu si n ess, as qu i ck ly as p ossi ble, to a p oi n t wh ere i t was
worth at least a m i lli on after-tax d ollars, T H E N SE L L ! An d th at’ s
exactly wh at I d i d ! An d exactly wh at you can d o too!
P eop le often ask , can you “ cash ou t” i f you ’ re a d i stri bu tor
or a “ p rofessi on al” or own a “ h om e” bu si n ess? T h e an swer i s
57
58
Power Principle:
You come in
with the intention
to cash out!
con ti n gen t on th e way you ’ ve set u p you r op erati on . I f you ’ ve
fo llo wed th e Sp eed Wealth p ro gram an d system i zed yo u r
bu si n ess i n to a m on ey m ach i n e th at can work wi th ou t you , an d
i f you ’ ve d esi gn ed i t so you r cu stom ers are h ap p y d eali n g wi th
th e co m p an y an d i ts rep resen tati ves i n stead o f o n ly yo u
p erson ally, th en AB SO L U T E LY YE S! You can sell, an d for bi g,
bi g m on ey.
I k n ow a n etwork m ark eter wh o recen tly sold h i s “ d own -
li n e” for m ega-bu ck s, p lu s an on -goi n g p ercen tage of th e
p u rch asers i n com e! I k n ow of a bi ll au d i tor, wh o sold h er
“ h om e bu si n ess for a sm all fortu n e becau se of h er p roven
m ark eti n g system an d h er exten si ve cli en t li st.
I ’ m fri en d s wi th a ch i rop ractor wh o ju st cash ed ou t h i s
p racti ce an d m ad e a m i n t. E ven th ou gh h e h ad a p erson al
servi ce bu si n ess, h e was sm art from th e start an d d i d n ot u se h i s
“ p erson al” n am e as h i s bu si n ess n am e. T h i n k abou t i t, wou ld
you wan t som eon e else’ s p erson al n am e on you r n ew bu si n ess?
N ei th er wou ld m ost bu yers.
R em em ber, I ’ m n ot sayi n g you h ave to sell you r su ccessfu l
com p an y, bu t becau se you ’ ve u sed th e Sp eed Wealth system an d
set i t u p to sell from th e begi n n i n g, you wi ll at least h ave th e
ch oi ce of becom i n g an i n stan t m i lli on ai re i f you wan t to!
R em em ber too, you can sell h alf you r sh ares, li k e I d i d , an d
p ock et a very h an d som e “ ch u n k of ch an ge,” an d p erh ap s stay
on as P resi d en t or C h ai rm an of th e B oard !
An oth er way to cash ou t a p orti on of you r own ersh i p i s by
G O I N G P U B L I C .
59
Power Principle:
Everyone thinks
they can do better than you,
once they take over!
60
I P O ’ s ( i n i ti al p u bli c offeri n gs are on ce agai n i n vogu e. T h e
bi g tren d i s to start a bu si n ess, p rove i ts vi abi li ty i n th e
m ark etp lace, an d th en go p u bli c, u si n g th e fu n d s to exp an d
n ati on ally, or even i n tern ati on ally. M ean wh i le, you own 2.2
zi lli on sh ares, p art of wh i ch you can cash -i n , a few m on th s after
th e offeri n g!
To d ay, m an y b u si n esses are ch o o si n g to fu n d th ei r
exp an si on by goi n g p u bli c i n stead of fran ch i si n g. T h e d i rectors
always “ say” th i s gi ves th em m ore con trol. M aybe. M aybe n ot.
Wh at i s certai n , h owever, i s th at goi n g p u bli c gi ves th em a
ch an ce to m ak e a qu i ck p erson al fortu n e! L ook at N avi gators
two d i rectors. As I m en ti on ed , i n less th an two years, M arc
An d reessen ’ s sh ares were worth $50 m i lli on . Sou n d s great u n ti l
you h ear th at h i s p artn er, Ji m C lark ’ s sh ares becam e worth $500
M I L L I O N ! ! T h i s i s “ Sp eed Wealth ” i n all i ts glory.
Agai n , wh en d o you con si d er goi n g p u bli c? P referably ri gh t
from th e begi n n i n g. D on ’ t be too qu i ck to ru le ou t th i s wealth
-p rod u ci n g op ti on . I t m i gh t ju st be ri gh t for you an d i t’ s n ot
n early as d i ffi cu lt as m ost p eop le th i n k . T h e k ey i s to fi n d th e
ri gh t p erson to gu i d e you th rou gh i t!
R egard less of h ow you ’ re goi n g to cash ou t, i t’ s cri ti cal to
learn th e k ey factors th at d eterm i n e th e valu e of a bu si n ess for
th e p u rp ose of selli n g. T h i s way, you k n ow exactly wh at areas of
th e bu si n ess to focu s on an d can sell for th e m ost m on ey
p ossi ble.
Som e p eop le wou ld say N E T P R O F I T i s m ost i m p ortan t,
an d th at’ s often tru e, bu t i n m y exp eri en ce, G R O SS SAL E S are
ju st as essen ti al. Wh y? F i rst, h i gh gross sales sh ow h i gh
p oten ti al. Secon d , i s “ h u m an p sych ology.” T h e fact i s . . .
61
Power Principle:
Deal with large,
successful corporations
where a million or two
is a drop in the bucket!
62
E veryon e th i n k s th ey can d o better th an you ,
on ce th ey tak e over!
I f you ’ ve got m assi ve gross sales bu t m i n or n et p rofi ts, m ost
bu yers wi ll th i n k you ’ re a h alf-wi t” wh o ju st d oesn ’ t k n ow h ow
to ru n a bu si n ess. An d on ce th ey get th ei r exp ert h an d s on th e
con trol levers, p rofi ts wi ll soar th rou gh th e roof! O n ce agai n ,
m aybe — m aybe n ot!
A n o th er k ey selli n g facto r i s, “ wh o i s b u yi n g yo u r
co m p an y?” Wh at i s th e p u rch asers wh erewi th al? I n th e
Sp eed Wealth system , we d eal p ri m ari ly wi th m ajor corp orati on s
th at h ave fu ll-on acqu i si ti on d ep artm en ts an d bu y bu si n esses on
a regu lar basi s. You wan t to d eal on ly wi th large, su ccessfu l
corp orati on s th at are accu stom ed to p ayi n g top d ollar for
everyth i n g. A com p an y wh ere a m i lli on or two i s a d rop i n th e
bu ck et! B eli eve i t or n ot, th e $1 .6 m i lli on H ei n z p ai d for
F i tn esslan d was th e “ least” th ey’ d ever sp en t for a bu si n ess. To
th em , th e d eal was a “ n o brai n er an d th at’ s ju st th e way I
wan ted i t!
C ASH I N G O U T , be i t by selli n g all or p art of you r bu si n ess,
i s th e crown i n g jewel of th e Sp eed Wealth system . I t’ s wh at
allowed m e to go from zero to a m i lli on i n on ly 2 1 /2 years, an d
wh y I ’ m con fi d en t th at i f you follow th e Sp eed Wealth system to
th e letter, i n 3 to 5 years, you can be a m i lli on ai re too!
63
Power Principle:
Wealth is not just money.
64
T h e n am e of th i s p rogram i s Sp eed “ Wealth ,” n ot Sp eed
“ M on ey.” T h e Sp eed Wealth system i s m ore th an ju st m ak i n g
m on ey, i t’ s th e abi li ty to en joy th e jou rn ey alon g th e way an d
grow you r bu si n ess wi th ou t th e u su al stress an d stru ggle.
Wealth i s n ot ju st m on ey. F or m ost p eop le, wealth i n clu d es
an abu n d an ce of m on ey, free ti m e, lovi n g relati on sh i p s, i n n er
p eace, an d h avi n g a sen se of m ean i n g an d fu lfi llm en t.
N ot lon g ago I h ad th e bi ggest scare of m y li fe. M y d octor
told m e h e th ou gh t I h ad lym p h om a. H e sch ed u led m e for
su rgery an d d i d a bi op sy on a lu m p th at h ad d evelop ed i n m y
th roat. I t took fou r agon i zi n g d ays for th e resu lts to com e i n .
D u ri n g th at wai t, m y en ti re li fe ch an ged . I was really scared , n ot
so m u ch abou t d yi n g, bu t abou t n ot h avi n g fu lly li ved ! I k n ew I
h ad n ’ t gi ven en ou gh atten ti on to th e tru e p ri ori ti es i n li fe: m y
wi fe, m y ch i ld ren , m y i n n er sp i ri t, an d ju st tak i n g ti m e to p lay.
I vowed i f I ever got ou t of th i s m ess, I wou ld ch an ge. I ’ d n ever
tak e an oth er d ay for gran ted an d wou ld li ve each m om en t
recogn i zi n g i t as th e gi ft i t tru ly i s. I vowed th at from th en on , I
wasn ’ t goi n g to let m yself becom e obsessed wi th resu lts. I n stead ,
I ’ d reli sh th e jou rn ey an d ach i eve m y goals wi th p eace an d joy
i n stead of stress an d stru ggle.
F i n ally th e p ath ology rep ort cam e back . I h ad a tu m or bu t i t
was ben i gn , n on -m ali gn an t. I was goi n g to li ve.
Tod ay I con si d er th at scare a blessi n g. I t gave m e i m p etu s to
teach an d h elp oth ers learn lesson s th at m i gh t i m p rove th ei r
li ves. I t’ s also becom e th e basi s for m y m ost i m p ortan t m essage
an d th e fi n al Sp eed Wealth p ri n ci p le . . .
65
ENJOYING YOUR “MISSION TO MILLIONS”
Power Principle:
Practice does not
make perfect.
Practice makes
permanent.
66
L i fe i s sh ort! Wh atever you wan t to d o, d o i t n ow. Wh atever
you wan t to be, be th at n ow. Wh atever you wan t to h ave, go for
i t n ow! Wh en i t com es to th e i m p ortan t th i n gs i n li fe, d on ’ t wai t
u n ti l tom orrow. Tom orrow m ay n ot com e.
P racti ce bei n g h ap p y n ow!
Wh y d o I say “ p racti ce” ? B ecau se “ p racti ce m ak es p erfect,”
ri gh t? Wron g! T h at’ s a m assi ve m i scon cep ti on !
P racti ce d oes n ot m ak e p erfect.
P racti ce m ak es p erm an en t.
P eop le are creatu res of H AB I T . O n a d ai ly basi s, i f you
p racti ce p essi m i sm an d stru ggle, you becom e very good at i t.
You becom e u n con sci ou sly com p eten t. P essi m i sm an d stru ggle
becom e alm ost au tom ati c to a p oi n t wh ere even wh en you wan t
to ch an ge, h ap p i n ess becom es alm ost i m p ossi ble.
T h e i m p ortan t th i n g to rem em ber i s . . .
O n e p rocess d oes n ot lead to an oth er.
P racti ci n g p i tch i n g lead s to bei n g a good p i tch er, n ot
catch er. P racti ci n g overwh elm lead s to overwh elm , n ot i n n er
p eace. An d p racti ci n g bei n g m i serable lead s to m i sery, n ot
h ap p i n ess.
I f you wai t u n ti l everyth i n g i s goi n g great before you
p racti ce h ap p i n ess, you m ay wai t a lon g ti m e. N ot becau se
th i n gs wi ll n ever be great, bu t becau se you ’ ve becom e a m aster
at bei n g u n h ap p y. U n h ap p i n ess wi ll be you r h abi t!
67
SPEEDWEALTH PRINCIPLE #8:
DO IT NOW!
Power Principle:
Practice whatever you
want to be in the future,
now.
68
T h at’ s wh y i t’ s cri ti cal, n o m atter wh at oth er objecti ves
yo u ’ re attem p ti n g to ach i eve, yo u rem em b er to p racti ce
h ap p i n ess R I G H T N O W, i n th i s very m om en t!
P art of th e Sp eed Wealth strategy i s to . . .
P racti ce wh atever you wan t to be i n th e fu tu re, n ow.
I f you wan t a li fe of i n n er p eace, p racti ce bei n g p eacefu l
n ow. I f, on e d ay, you wan t total con fi d en ce, p racti ce bei n g
totally con fi d en t n ow. I f som e d ay you wan t to be su ccessfu l,
p racti ce bei n g su ccessfu l n ow.
E ven tu ally, th ese trai ts becom e you r h abi ts, you r n atu ral
way of bei n g. You won ’ t h ave to th i n k abou t th em , you wi ll be
th em . An d you r li fe T O D AY, wi ll be wh at you always wi sh ed i t
wou ld be li k e, tom orrow.
T h e k ey i s to en joy th e jou rn ey. You wan t to blen d m on ey
wi th m ean i n g, p rofi t wi th p u rp ose, an d street-sm arts wi th h eart.
T h an k go o d n ess, alo n g wi th th e lesso n s I learn ed i n
bu si n ess, I learn ed som e essen ti al li fe lesson s too. To m e, th ese
are th e m ost i m p ortan t m essages I sh are. Wh at i s u n fortu n ate
h owever, i s th at even th ou gh m ost p eop le wan t to be h ap p y,
h ave m ore fu n , lau gh m ore, love m ore an d en joy th ei r li ves
m ore, i t’ s d i ffi cu lt to con cen trate on th ese th i n gs wh en you ’ re
stru ggli n g fi n an ci ally.
M on ey p roblem s can tak e th e lu ster ou t of li fe. I ’ m n ot
sayi n g m on ey i s everyth i n g.
M on ey i sn ’ t everyth i n g u n less you d on ’ t h ave an y,
th en i t seem s to becom e everyth i n g.
69
Power Principle:
The best advice about money
is only three words:
Get it handled!
70
T h e fact i s, i n ou r soci ety, m on ey i s an i m p ortan t T O O L .
M on ey i s li k e a lu bri can t — goi n g th rou gh li fe
wi th ou t i t i s very, very, rou gh .
M on ey d oesn ’ t bu y h ap p i n ess, bu t i t can bu y F R E E D O M :
freed om of ch oi ce, to be able to d o wh at you en joy d oi n g an d
n ot be forced to d o th i n gs ju st becau se you n eed “ th e m on ey.”
I t’ s a sh am e. I h ave seen far too m an y good , k i n d -h earted ,
talen ted p eop le, u n able to sh are th ei r u n i qu e gi fts an d talen ts to
th e fu llest, becau se th ey’ re si m p ly too bu sy tryi n g to su rvi ve.
T h ey work lon g an d h ard bu t n ever get ah ead fi n an ci ally. I ’ ve
sai d i t before an d I ’ ll say i t agai n , “ I f you ’ re goi n g to work h ard
an yway, you m i gh t as well get ri ch . . . an d th e qu i ck er th e better.”
T h e best ad vi ce I ever h eard abou t m on ey was on ly th ree
word s: G E T I T H AN D L E D ! An d th at’ s wh at Sp eed Wealth i s all
abou t. I t’ s a p roven system th at work ed for m e an d can work for
you — i f you work i t. G et th e k n owled ge, m aster th e p ri n ci p les,
stu d y th e strategi es an d i n ju st a few years you wi ll n ever h ave
to worry abou t m on ey agai n . You wi ll be free!
I t’ s been an h on or to serve you an d I h op e I can con ti n u e to
be of su p p ort!
F or you r freed om ,
T . H arv E k er
71
Power Principle:
Learn! Learn! Learn!
72
So wh at d o you d o n ow?
T ak e acti on ! I f you ’ re alread y an “ exp ert” i n bu si n ess an d
earn i n g at least $250,000 p er year, th en u se th i s book as a
tem p late to en h an ce th e sp eed of you r su ccess. I f you ’ re n ot i n
th i s i n com e brack et yet, th e best th i n g you can d o i s . . .
L earn ! L earn ! L earn ! R em em ber, su ccess i s a learn able sk i ll.
I f you tru ly wan t to su cceed you m u st work on you rself, stu d y
bu si n ess, an d becom e a Sp eed Wealth m aster. T h e won d erfu l
th i n g abou t becom i n g an exp ert i n th i s gam e i s wh en you wi n ,
you get ri ch !
Above all, get th e k n owled ge you n eed , B E F O R E you step
i n to th e aren a. T h i n k abou t i t: i f you were goi n g to p lay
An d re Agassi , th e great ten n i s ch am p i on , for m on ey, wou ld n ’ t
yo u start learn i n g th e gam e an d p racti ci n g B E F O R E yo u
step p ed on th e cou rt to p lay h i m ? I t am azes m e th at so
m an y p eop le get i n to th e gam e of bu si n ess wi th ou t acqu i ri n g
th e sp eci fi c k n owled ge n ecessary to wi n . T h en th ey won d er
wh y th ey’ re stru ggli n g.
I f you ’ re n ot i n you r own bu si n ess yet, th i s i s th e ti m e
to learn an d p rep are so wh en you d o “ go for i t,” you ’ ll k n ow
wh at you ’ re d oi n g. I f you ’ re alread y i n bu si n ess an d h aven ’ t
been creati n g wealth , th ere’ s obvi ou sly som eth i n g m i ssi n g;
th ere’ s som eth i n g you d on ’ t k n ow. G et th e k n owled ge. L earn
th e rop es. Ap p ly th e Sp eed Wealth strategi es i n you r bu si n ess
an d watch you r i n com e sk yrock et. T h at’ s wh at I d i d an d
i t m ad e m e a fortu n e. As you can see, I ’ m a bi g beli ever i n
ed u cati o n . I lo ve th e sayi n g: “ I f yo u th i n k ed u cati o n i s
exp en si ve, try i gn oran ce.”
73
A Personal Message From T. Harv Eker
T h ere are th ree typ es of ed u cati on you are goi n g to n eed i f
you wan t to su cceed to you r fu llest p oten ti al. O n e i s “ gen eral
b u si n ess” k n o wled ge. T h i s wo u ld i n clu d e m ark eti n g,
n ego ti ati o n s, fi n an ce, etc. T h e n ex t i s “ b u si n ess sp eci fi c”
k n owled ge. T h i s en tai ls learn i n g th e “ i n s an d ou ts of you r
p arti cu lar bu si n ess. T h e th i rd an d m ost i m p ortan t i s “ p erson al
d evelop m en t” k n owled ge. T h i s allows you to fu lly u ti li ze th e
fi rst two typ es of ed u cati on . T h e fact i s you can h ave th e
greatest “ tools i n th e world , bu t i f you h ave a leak i n you r
“ toolbox” you ’ re goi n g to h ave a p roblem . I n sh ort, wh o are you ,
h ow d o you th i n k , wh at are you r beli efs, wh at are you r h abi ts,
ch aracteri sti cs an d trai ts, h ow con fi d en t are you i n you rself? I n
m y exp eri en ce, all th ese elem en ts h ave a d ram ati c effect on both
you r su ccess an d you r h ap p i n ess. I h ave a m otto th at “ you r
i n com e can on ly grow to th e exten t th at you d o.” T h e i d ea i s to
grow you r “ self an d you r su ccess wi ll grow n atu rally an d
au tom ati cally.
To th i s en d , I h ave created a seri es of li ve sem i n ars an d tap e
p rod u cts d esi gn ed to h elp you su cceed m ore qu i ck ly, m ore
easi ly an d m ore h ap p i ly.
P lease see m y P eak P oten ti als Trai n i n g websi te for fu ll
d etai ls at www.peakpotentials.com.
M u ch love,
T . H arv E k er
I n th e m ean ti m e h ere’ s a con d en sed catalog th at d escri bes
each of ou r cu rren t p rogram s an d p rod u cts:
74
“Inner world principles for real world success”
75
OUR MISSION
To ed u cate an d i n sp i re p eop le
to li ve i n th ei r h i gh er self,
based i n cou rage, p u rp ose an d joy
versu s fear, n eed an d obli gati on .
The Peak Potentials
CATALOG

“Inner world principles for real world success”
76
* C on tact P eak P oten ti als for d ates, locati on s
an d sp eci al tu i ti on s. See back p age for con tact i n form ati on .
Seminars,
Workshops
& Camps
The Millionaire Mind
Evening Seminar
“The Secret Psychology of Wealth”
M on ey m i racles can occu r wh en we get ou t of
ou r own way. T h e p roblem i s, by ou rselves, we
can n ever see wh at’ s h o ld i n g u s b ack fro m
reach i n g ou r fu ll p oten ti al. E i n stei n sai d i t best,
“ You can ’ t solve a p roblem wi th th e sam e ‘ m i n d ’
th at created i t.” T h e i n form ati on i n th i s cou rse i s extrem ely
p owerfu l! I f you learn th e strategi es an d u se th em , you r
fi n an ci al li fe wi ll ch an ge forever.
Here’s just a portion of what you’ll learn:
• T h e 5 ways ri ch p eop le th i n k d i fferen tly th an th e p oor
& m i d d le class.
• T h e h i d d en cau se of alm ost all fi n an ci al p roblem s.
• H ow you r ch i ld h ood con d i ti on i n g i s affecti n g you
fi n an ci ally tod ay.
• Wh y k n owled ge an d sk i ll d o n ot create wealth .
• H ow to reset you r fin an cial th erm ostat for ‘ au tom atic su ccess .
• H ow to create so-called ‘ lu ck ’ an d actu ally attract m on ey.
• H ow to m ake you r ‘ m in d’ work for you in stead of again st you .
“I am a real estate agent. After the course, in one weekend I
closed four deals!” - D ebbi e F i li p p elli
“Since the course my income has taken a quantum leap. I have
saved more money in the last 10 months than I have in the previous
10 years. Thank you!” - R obert H all
77
“The Secret
Psychology of Wealth”
The Millionaire Mind Intensive
3-Day Workshop
T h ere i s a secret p sych ology to m on ey. M ost
p eo p le d o n ’ t k n o w ab o u t i t, th at’ s wh y m o st
p eop le n ever becom e fi n an ci ally su ccessfu l. We all
h ave a m o n ey an d su ccess ‘ b lu ep ri n t’ alread y
i n grai n ed i n ou r su bcon sci ou s. I t com es from p ast
con d i ti on i n g. T h e qu esti on i s wh at i s you r blu ep ri n t set for
– su ccess, m ed i ocri ty, fai lu re, stru ggle, ease, a stead y i n com e or
th e u p an d d own ‘ yo-yo’ effect?
U n fortu n ately for m ost p eop le, you r cu rren t blu ep ri n t wi ll
stay wi th you for th e rest of you r li fe, u n less you i d en ti fy i t an d
ch an ge i t. F ortu n ately, th ere i s a p owerfu l 2-d ay sem i n ar th at wi ll
d o ju st th at. I n i t, you wi ll learn h ow to com p letely recon d i ti on
you rself for fi n an ci al su ccess. F or m an y p eop le, th e ch an ge wi ll
be i m m ed i ate an d p erm an en t.
Here’s just a portion of what you’ll learn:
• H ow to wi n th e ‘ m on ey gam e’ so th at you n ever h ave to
work agai n .
• T h e world ’ s easi est, yet m ost effecti ve m on ey m an agem en t
m eth od .
• T h e secret to creati n g m u lti p le stream s of p assi ve i n com e.
• T h e 5 ‘ h abi ts of tru ly wealth y p eop le.
• T h e u n d erlyi n g cau se of alm ost all fi n an ci al p roblem s.
• H ow to recon d i ti on you rself for au tom ati c an d n atu ral su ccess.
• H ow to m aster ‘ m on ey an d relati on sh i p s ( i n clu d i n g sp ou ses,
bu si n ess associ ates an d k i d s .
• H ow to i d en ti fy you r m on ey p erson ali ty.
• An d m u ch m ore!
78
“The Secret
Psychology of Wealth”
“Your outer world is a reflection of your inner world.”
I f you ’ re n ot 1 00% sati sfi ed wi th you r i n com e, i f you ’ re n ot
1 00% sati sfi ed wi th you r n et worth , i f you ’ re stressed ou t or bu rn t
ou t, i f you ’ re work i n g h ard an d n ot getti n g ah ead , i f you ’ re n ot
li vi n g u p to you r fu ll p oten ti al, th en m aybe i t i s ti m e for som e n ew
strategi es an d d i fferen t ways o f th i n k i n g. This program is
transformational. You wi ll n ot be th e sam e p erson goi n g ou t as
you were com i n g i n . I f you wan t to blen d p eace of m i n d wi th
abu n d an ce, joi n u s at th e n ext M i lli on ai re M i n d I n ten si ve!
“Since attending your program several months ago, my income
has quadrupled. Thanks!” - Si an L i n d em
“I'm a waiter and have never earned more than $25,000 a year.
three weeks after the workshop I made $14,000 in eight days!”
- B i ll Au ger
“I had a graphic design business on the verge of closing. Within
60 days of the course, I had so many new clients I had to hire 2 new
assistants to help me!” - K ri sti e Wi lson
79
Enlightened Warrior Training Camp
“How to Access Your True Power
and Succeed in Spite of Anything”
F or m an y, li fe h as becom e m ore abou t wh at
th ey can ’ t d o rath er th an wh at th ey can d o. T h e
tru th , h owever, i s th at you are far greater th an you
‘ th i n k ’ an d h ave tru ly am azi n g p oten ti al. T h e k ey
i s to tap i n to you r ‘ h i gh er self’ an d u n leash you r
fu ll cap aci ty for su ccess an d h ap p i n ess.
T h i s cam p i s h i gh ly exp eri en ti al. You wi ll n ot learn ‘ h ow to’
be an E n li gh ten ed Warri or, you wi ll p racti ce ‘ bei n g’ on e.
You will discover:
• T h e secrets to bei n g stron g an d con fi d en t.
• H ow n ot to yearn for ap p roval an d recogn i ti on from oth ers,
bu t to ap p rove of you rself.
• H ow to resp on d to ci rcu m stan ces from ch oi ce i n stead of
reacti n g from p ast con d i ti on i n g.
• H ow to li ve wi th i n tegri ty, so th at you r word i s law.
• H ow to h ave th e cou rage to tak e acti on i n sp i te of fear, d ou bt
an d wo rry.
The true warrior is“one who conquers oneself”.
T h i s cou rse i s an i n n er ‘ stren gth en i n g’ . I t i s an op p ortu n i ty for
you to see you rself i n an en ti rely n ew li gh t – to m eet th e
absolu te best of you rself. T h e learn i n g i s tru ly tran sform ati on al
an d can be ap p li ed to all asp ects of you r everyd ay li fe. I f you
beli eve th ere’ s got to be m ore to li fe an d are read y to exp eri en ce
an altern ati ve way of li vi n g, th en com m i t to you r ‘ self’ an d d o
wh atever i t tak es to be th ere!
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Wizard Training Camp
“The Science of Manifesting What You Want”
T h ere i s n o greater sk i ll th an th e abi li ty to
m an i fest wh at you wan t. T h i s i s th e m agi c of
th e wi zard !
T h e wi zard i s k n own as th e m agi ci an . T h ey are
th e alch em i sts, able to tu rn ‘ lead i n to gold .’ T h e u n i qu e qu ali ty of
th e wi zard i s th ei r abi li ty to m an i fest wh at th ey tru ly wan t i n th e
real world . T h ere are 7 sp eci fi c step s to creati n g an yth i n g. At
Wi zard Trai n i n g C am p , you wi ll learn an d p racti ce th i s secret
sci en ce an d com e away wi th tru ly am azi n g sk i lls th at you wi ll u se
for th e rest of you r li fe.
You will learn:
• A h i gh ly d evelop ed ‘ reali ty creati on ’ tech n ology.
• Sp eci fi c cleari n g p rocesses to m ak e sp ace for h i gh er wi sd om .
• E n li gh ten ed p ri n ci p les for creati n g su ccess wi th ou t stru ggle.
• H ow to tap d i rectly i n to you r i n tu i ti on .
• H ow to see th rou gh th e i llu si on of th e world an d com e from
a h i gh er p ersp ecti ve.
The wizard’s way is the way of attraction. The wizard
not only succeeds, but does so with elegance and ease.
T h e Wi zard Trai n i n g i s sp eci al. I f you wou ld li k e to learn
h ow to m an i fest exactly wh at you wan t i n th e real world ,
be th ere.
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Life Directions Intensive
“Discover Your Personal Mission and Create
a Successful Vision”
“The #1 reason most people don’t get
what they want is. . . they don’t know what
they want.” - T. Harv Eker
D o you ever feel th at you cou ld d o
an yth i n g - i f you ju st k n ew wh at i t was?
N oth i n g i s worse th an n ot h avi n g a clear d i recti on . Wi th ou t a
clear d i recti on , you are ei th er p aralyzed or bu sy ru n n i n g arou n d
i n ci rcles.
E ach of u s i s u n i qu e an d d i fferen t. E ach of u s h as som eth i n g
sp eci al to offer th e world . E ach of u s h as ou r own n atu ral gi fts an d
talen ts. To tru ly be h ap p y, we m u st u se ou r gi fts to ad d valu e to th e
li ves of oth ers. H owever, i t i s also i m p ortan t to be fi n an ci ally
su ccessfu l. To be h ap p y, you n eed m on ey an d m ean i n g.
T h e objecti ve of L i fe D i recti on s i s to h elp you create a veh i cle
th at exp resses wh o you are an d wh y you are h ere i n a way th at i s
su ccessfu l i n th e real world .
The course includes:
• D iscoverin g you r own life pu rpose an d you r person al life m ission .
• H ow to absolu tely k n ow you r tru e p assi on .
• H ow a m i d -li fe ‘ cri si s i s really a m i d -li fe ‘ calli n g’ .
• H ow to m ak e d eci si on s th at ali gn you r h ead an d you r h eart.
• H ow to m ak e ch oi ces based i n joy an d p u rp ose versu s fear
an d obli gati on .
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Life
Direc tions
Intensive
Life
Direc tions
Intensive
• H ow to fi n d a bu si n ess or career th at exp resses you r gi fts an d
allows you to create wealth .
• A step -by-step blu ep ri n t for m ak i n g you r vi si on a reali ty.
B y th e en d of th i s p rogram , you wi ll re-i gn i te you r p assi on for
li vi n g. You wi ll k n ow you r tru e p u rp ose an d m i ssi on i n li fe. You
wi ll fi n d a bu si n ess or career veh i cle th at exp resses you r sp eci al
gi fts. You wi ll k n ow exactly h ow to m ak e th i s veh i cle fi n an ci ally
su ccessfu l. You wi ll h ave an i m m ed i ate an d lon g-term acti on p lan .
You wi ll own th e sk i ll to fi n e-tu n e, revi se or even ch an ge you r li fe
d i recti on an yti m e you d esi re, for th e rest of you r li fe!
E i n stei n sai d i t best, “A life without cause is a life without
effect.” I f you are si ck an d ti red of ‘ search i n g’ an d wan t to start
‘ fi n d i n g,’ th i s cou rse wi ll ch an ge you r li fe!
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“Train The Trainer” Certification
“How to Earn $20,000 a Weekend
Teaching What You Love!”
B ei n g a trai n er can be on e of th e m ost
exci ti n g an d fu lfi lli n g p rofessi on s on th e p lan et,
bu t i f you ’ re m i ssi n g som e cri ti cal k n owled ge
an d sk i lls, i t can be a m ajor stru ggle. M ost
p eop le i n th e trai n i n g an d sp eak i n g aren a are
p oor p resen ters an d d on ’ t m ak e an y m on ey! T h e secret to su ccess
i n th i s bu si n ess i s to learn from th e m asters – p eop le wh o sp eak to
grou p s of h u n d red s or th ou san d s at a ti m e an d con si sten tly earn
m assi ve am ou n ts of m on ey.
T h e on ly p roblem i s th at m ost trai n ers i n th i s category wou ld
n ever reveal th ei r i n n erm ost secrets to su ccess an d th e p sych ology
beh i n d every m ove th ey m ak e. T. H arv E k er an d h i s m aster team of
faci li tators, wi ll. You wi ll learn an d exp eri en ce everyth i n g you n eed
to k n ow abou t becom i n g a tru ly am azi n g p resen ter. You wi ll com e
away k n owi n g exactly h ow to earn a fortu n e teach i n g wh at you love.
T h e Trai n T h e Trai n er C erti fi cati on p rogram wi ll i n crease you r
con fi d en ce i n th i s aren a by a th ou san d -fold . You ’ ll be sh ock i n gly
su rp ri sed at wh at you can d o on ce you ’ ve been p rop erly ed u cated
i n th e i n tri caci es of th i s fi eld .
Here is just a portion of what you will learn:
• H ow to earn u p to $20,000 a week en d or m ore!
• D esi gn i n g a p owerfu l p rogram from A-Z .
• H ow to con trol th e en ergy i n th e room .
• A p roven blu ep ri n t to m ark et you r sem i n ars an d you rself as
a sp eak er/trai n er.
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• H ow to u se ‘ Accelerated L earn i n g’ tech n i qu es so you r
p arti ci p an ts learn faster an d rem em ber m ore.
• A step -by-step p rocess for getti n g started an d earn i n g m on ey
i m m ed i ately.
T h i s p rogram can an d wi ll ch an ge you r li fe – both from a
p ersp ecti ve of p erson al an d p rofessi on al d evelop m en t an d also
from a fi n an ci al p oi n t of vi ew.
“It’s always been my intention to ‘teach teachers’ who will
go out and make a real difference in this world.” - T. Harv Eker
Wealth & Wisdom
“World-Class Experts Reveal How to Create
More Money, Love, and Happiness in Your Life!”
L earn i n g i s cri ti cal to su ccess bu t ‘ wh o’ you
learn from m ak es all th e d i fferen ce i n th e world !
At Wealth & Wi sd om , several of th e top au th ors
an d trai n ers i n N o rth A m eri ca wi ll co m e
togeth er to teach you th e sk i lls of bu si n ess, m on ey,
relati on sh i p s an d h ap p i n ess at on e of th e m ost i n cred i ble bu si n ess
an d p erson al d evelop m en t even ts ever h eld i n N orth Am eri ca. G u est
trai n ers h ave i n clu d ed D r. Wayn e D yer, R i ch ard C arlson , R obert G .
Allen , C h eri H u ber, Jack C an fi eld , Jay Abrah am an d Joh n K eh oe.
E ach trai n i n g sessi on wi ll be a com p lete work sh op wh ere you
wi ll learn sp eci fi c sk i lls you can ben efi t from i m m ed i ately an d u se
for th e rest of you r li fe.
T h e Wealth & Wi sd om con feren ce i s n ot to be m i ssed .
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The SuccessTracs
Group Coaching Program
“Double Your Income, Double Your Time Off
and Double Your Speed to Financial Freedom!”
T h ere are on ly 2 elem en ts to su ccess, k n owi n g
wh at to d o’ an d ‘ d oi n g wh at you k n ow.’ T h e
Su ccessTracs C oach i n g P rogram en su res th at you
wi ll d o both . Su ccessTracs i s an on -goi n g learn i n g
an d coach i n g p rocess th at wi ll gen tly force’ you to
su cceed . We u se li ve sem i n ars, telecon feren ces, au d i o tap es, an d
track i n g system s to h elp you clari fy an d ach i eve you r objecti ves i n
every area of you r li fe.
T h e object of th e p rogram i s for you to at least d ou ble you r
i n com e, d ou ble you r ti m e off, an d d ou ble you r sp eed to fi n an ci al
freed om ! I n th i s p rogram you wi ll learn an d m aster th e cri ti cal
elem en ts of bu si n ess, fi n an ci al, an d p erson al su ccess. You wi ll also
en joy stru ctu red n etwork i n g wi th p osi ti ve, li k e-m i n d ed p eop le.
T h e Su ccessT racs P ro gram featu res a revo lu ti o n ary ‘ ti m e
system ’ wh ereby you wi ll becom e m ore effecti ve wi th you r ti m e an d
learn to ‘ work sm arter, n ot h ard er.’ You wi ll d ram ati cally i n crease
you r p rod u cti vi ty, organ i zati on , an d free ti m e.
O u r Su ccessTracs m em bers are ach i evi n g p h en om en al resu lts
i n th ei r bu si n esses, th ei r fi n an ces, an d th ei r level of h ap p i n ess.
I f you r resu lts are n ot m atch i n g you r p oten ti al, joi n th e
Su ccessTracs p rogram tod ay.
“If you could do it on your own, chances are you would have
already done it.” - T. Harv Eker
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THE
COACHING
PROGRAM
THE
COACHING
PROGRAM
87
“Inner world principles for real world success”
Books,
Tapes&
CD’s
Vi si t ou r WE B SI T E for d etai ls an d sp eci al
p ri ci n g on th e followi n g p rod u cts at
www.peakpotentials.com
SpeedWealth
TM
“How To Make A Million In Your Own
Business In 3 Years Or Less”
Bestselling Book
SpeedWealth
TM
Seminar
Tapes or CD’s. Recorded Live!
SpeedWealth
TM
for Network Marketers
Tapes or CD’s. Recorded Live!
The SpeedWealth Masters Camp
“13 Masters Teach You a Step-By-Step
System for Becoming a Millionaire
in 3 Years or Less”
Tapes. Recorded Live!
The Millionaire Mind Evening
An Introduction to the Principles of
the “Millionaire Mind”
Tapes, CD’s or Video. Recorded Live!
88
The Millionaire Mind Intensive
“The Secret Psychology of Wealth”
Tapes or CD’s. Recorded Live!
Enlightened Wealth Training
“Mastering Money, Business
and Happiness”
Tapes or CD’s. Recorded Live!
Wealth & Wisdom
3-Day Extravaganza
World Class Experts Reveal . . .
“How to Create More Money, Love,
and Happiness in Your Life”
Tapes. Recorded Live!
89
The Total Wealth Camp
“14 Life Masters Reveal the Secrets to
Success and Happiness”
Tapes. Recorded Live!
The Mastermind Tape Series
“Secrets of Success” from North
America’s top authors and trainers.
Tapes or CD’s. Recorded Live!
Peak Potentials’ Clothing
ON SALE NOW!
Visit...
www.peakpotentials.com
90
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“Inner world principles for real world success”
T. Harv Eker
Speaking
Engagements
N o w yo u can h ave T . H arv E k er gi ve an ex ci ti n g
p resen tati on to you r grou p . E k er h as been called , “ on e of th e
fresh est, m ost d yn am i c sp eak ers i n N orth Am eri ca.” H e blen d s
wi t wi th wi sd om , p layfu ln ess wi th p ower an d “ street-sm arts
wi th h eart. E k er i gn i tes au d i en ces wi th h i s p assi on an d h i s
en th u si asm i s co n tagi o u s, yet th e co m m en t m o st o ften
exp ressed abou t h i m i s th at h e i s “ real.” T . H arv E k er serves u p
a rare com bi n ati on of i m m ed i ately u seable i n form ati on wi th
lon g-lasti n g i n sp i rati on ! Top i c len gth s ran ge from 1 h ou r to 2
d ays, d ep en d i n g on you r objecti ves.
TOPICS INCLUDE:
• SpeedWealth
TM
“ H ow To M ak e A M i lli on I n You r O wn
B u si n ess I n 3 Years or L ess! ”
• SpeedWealth
TM
for N etwork M arketers H ow To M ake A M i lli on
I n You r N etwork M ark eti n g B u si n ess I n 3 Years or L ess! ”
• The Millionaire Mind “ T h e Secret P sych ology of Wealth ”
• Breakthrough to Power “ H ow to M aster You r M in d for Su ccess
( I n clu d i n g th e am azi n g “ arrow-break ” d em on strati on )
• Becoming the Ultimate Success Warrior “ H ow To Su cceed
I n Sp i te of An yth i n g”
• Enlightened Business
TM
“ U si n g th e 7 Trai ts of You r ‘ H i gh er
Self’ at Work ”
• The Science of Manifestation“ H ow to C reate Wh at You Wan t
• Success Without Stress “ H ow to Stay C en tered , C alm an d
P eacefu l R egard less of An y C i rcu m stan ce”
92
To ord er or for fu rth er d etai ls...
C all: (604) 983-3344
C all toll-free: (888) 868-8883
F ax: (604) 983-3564
em ai l:
programs@peakpotentials.com
or vi si t ou r websi te at:
www.peakpotentials.com
Peak Potentials Training
1 6 5 1 Welch Street
N o rth Van co u ver, B C V 7 P 3 G 9
C an ad a
C all: ( 6 0 4 ) 9 8 3 -3 3 4 4
C all toll-free: ( 888) 868-8883
F ax : ( 6 0 4 ) 9 8 3 -3 5 6 4
E m ai l: p ro gram s@ p eak p o ten ti als. co m
Web si te: www. p eak p o ten ti als. co m
T. Harv Eker
Financial Philosophy:
“If you’re going to work hard anyway,
you might as well get rich...and the
quicker the better!”
T. Harv Eker is the founder of the
highly - acclaimed “Street Smart
Business School” and president of
Peak Potentials Training. He is the
author of eleven best-selling courses,
books and tape programs. Students
come from all over the world to
attend his life-changing workshops.
Described as a unique blend of
“street - smarts with heart,” Eker has
the ability to make the complex,
simple. The comment most often
heard from his students is, “He makes
money-making easy!”
Peak Potentials Training
1651 Welch Street
N. Vancouver, BC V7P 3G9 Canada
Tel: (604) 983-3344 Fax: (604) 983-3564
www.peakpotentials.com

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