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Navneet Singh (GJUJUL08 AB140, Section-G) AB140 Rohit Pratap Singh (GJUJUL08 AC079, Section-G) AC079 Submitted to:
NSB School of Business B-II/1, MCIE, Delhi-Mathura Road, New Delhi – 110044
MBA is a stepping stone to the management career, which in turn, makes their place in corporate world. The world where being practical is more important than having theoretical thoughts. In order to achieve practical, positive and concrete result, the classroom learning has to be effectively supplemented to relation of situation existing outside the classroom, for developing healthy managerial and administrative skills in a potential manager.
This project is conducted by Prof. Vijay Nagrani for the internal assessment of the students which would supplement theoretical knowledge with exposure to the real environment. The market research reports on snacks provide information on the snacks market worldwide. Our collection of research reports on snacks provide insights into product and market trends, analyses, opportunities, projections, sales, and marketing strategies. Specifics on market share, segmentation, size, and growth in the domestic and global markets are also featured.
We would thank Prof. Vijay Nagrani and all other faculty members for their valuable guidance and moral support in the completion of the project.
Navneet Singh Rohit Pratap Singh
This is our pleasure to pay heartily thanks to Prof.Vijay Nagrani and all other faculty members for their valuable guidance, keen interest and moral support that they provided throughout our project. In a large measure, their encouragement helped us to complete this project successfully. We owe everything in this life to our parents who are a constant source of inspiration and pillar of support and also thank to our friend and our team mates who helped us directly or indirectly in this project. Above all I would like to thanks the almighty God without whose will this work could never have been completed.
Navneet Singh Rohit Pratap Singh
SECTION I: Market Summary
Around 1,000 snack items and 300 types of savories of diverse tastes, forms textures, aromas, bases, sizes, and fillings are sold in India1. Potato chips and potato based products are by far the largest product category with over 85 percent share of the salty snack market, followed by snack nuts, chickpea and other pulse-based savory snacks. Popcorn, diet snacks (soy nuts, bread sticks), breakfast cereals, baked & roasted snacks (biscuits, specialty breads, chocolate coated snacks, cookies etc.) and cheese snacks are in high demand across organized retail chains. Health foods, health food supplements and convenient foods are also rapidly growing segments.
As per an industry estimate, the branded and organized snack food segment dominated by major players such as Frito Lay, Con Agra, Kellogg’s, Marico, Dabur, HLL, ITC, Parle, Haldiram’s, Nestle, Britannia, Cadbury, Bikano and Balaji is estimated to grow by 15 to 20 percent per year; whereas the growth of un-branded snack food is likely to grow modestly at 8 percent per year in the near future (table 1).
Product pricing for branded products are normally 15 to 20 percent greater than for the un-branded food segment due to higher overhead expenses. Snack food packaging ranges from 35/40 gm sachets to 400 gm economy packs. Small packs work very well in India.
India’s imports of snacks/snack food ingredients rose from $10 million in CY 2002 to $30 million in CY 2006 (chart 1). Food items under the sweet snack category constituted the major share of imports and imports rose from $10 million to $29 million (94 percent of total imports in CY 2006). Major exporters of snack foods/food ingredients to India are the United States, Malaysia, Indonesia, Thailand, China, Singapore, South Korea, Switzerland, UAE, Australia, U.K., Germany, South Africa and Portugal.
Although the share of U.S. snack food in total imports of snack foods is small, it is growing rapidly2. Exports of U.S. snack foods to India increased almost ten times over the past six years. The value of U.S. snack food imports rose from $570,000 in CY 2002 to $5 million in CY 2007, while quantity grew from 347 MT to 2,374 MT (chart 2).
The value of U.S. salted snacks increased from $429,000 in CY 2002 to $3 million in CY 2007; however its share in total imports of U.S. snack foods declined from 75 to 60 percent in CY 2007. Meanwhile, the value of sweet snacks increased from $141,000 in CY 2002 to $ 1.82 million in CY 2007, with its share of total U.S. snack food imports growing from 22 to 37 percent in CY 2007 (chart 3).
Snack foods that registered significant growth in U.S. exports from CY 2002 to CY 2007 were potato chips (prepared/preserved), confectionery (containing sweetening agent instead of sugar), popcorn (microwaveable package & ex seed), confectionary, sweetmeats (without containing cocoa), chewing gum (whether or not sugar coated), cookies (sweet biscuits), corn chips and similar crisp savory snacks. In CY 2007 potato chips, confectionary and popcorn constituted almost 68 percent of India’s snack food imports from the United States. Imports of potato chips rose from
$332,000 in CY 2002 to $2 million in CY 2007, popcorn rose from $454,000 to $936,000 and confectionary (sweetening agent) rose from $70,000 to $253,000 (chart 4).
The market for frozen snack foods is limited due to lack of refrigerated warehousing and transportation facilities. Imported food items are largely confined to organized retail and grocery stores, catering mostly to high end consumers.
Most U.S. products are trans-shipped through regional hubs, such as Dubai and Singapore, due to their more liberal trade policies, efficient handling, and reduced transport times. Transport time from California to India is at least 30 days, and in some cases as long as 45 days. The primary points of entry are Mumbai followed by Chennai and Calcutta. Container handling facilities are available at most major ports and in several cities.
1. INTRODUCTION 1.1 General Introduction 1.2 Objectives of Project 1.3 Industry Profile of Food Processing Industry A) Indian Food Processing Industry B) Indian Snacks Industry: An Overview C) SWOT analysis of Indian Snacks Industry 2. PROFILE OF THE ORGANISATION: ITC Ltd. A) Establishment B) Growth and Diversification 3. STUDY OF SELECTED RESEARCH PROBLEM 3.1 Statement of Research Problem 3.2 Statement of Research Objectives 3.3 Research Design & Methodology 3.4 Analysis of Data 3.5 Summary of Other Findings 3.6 Recommendations and Conclusions 4. APPENDIX A) Questionnaire Sample B) Bibliography
1.1 GENERAL INTRODUCTION
Basically we intend to find out the most popular flavor of BINGO in the market from our sample. Snacks as such are a very minor part of the food processing industry because snacks sector is largely unorganized. Here we will also look into the market trends in snacks over the years. The project purports to decipher the satisfaction level as well as the preferences of consumers pertaining to the various flavors of BINGO- a new range of savory snacks launched by ITC. We aim to analyze the success, marketability and future growth prospects of BINGO. We also intend to study the spending habits and motivation of consumers for buying snacks.
For this a survey was conducted in Delhi where respondents were asked to fill a questionnaire. The data was collected and analyzed to obtain conclusions. This report carries an introduction of the company profile, detail of the methodology followed detailed data analysis and the results so obtained with the variety of graphs along with given.
OBJECTIVES OF THE STUDY
1. To study the snacks industry as a part of food processing industry.
2. To study the company profile of ITC Ltd the makers of BINGO.
3. To study the trends in snacks industry. 4. To analyse and interpret the results of sample collected. 5. To determine the future course of action by ITC. 6. To find conclusions to our project.
1.3 INDUSTRY PROFILE OF INDIAN FOOD PROCESSING INDUSTRY
Indian Food Processing Industry
Food processing industry in India is a sunrise sector that has gained prominence in the recent years. Availability of raw materials, changing lifestyles and relaxation in policies has given a considerable push to the industry’s growth. This sector is among the few that serves as a vital link between the agriculture and industrial segments of the economy. Strengthening this link is of critical importance to improve the value of agricultural produce; ensure remunerative prices to farmers and at the same time create favorable demand for Indian agricultural products in the world market. A thrust to the food processing sector implies significant development of the agriculture sector and ensures value addition to it.
Ministry of Food Processing Industries
The Ministry was set up in 1998 and the industry segments that come under its purview are:
• • • •
Fruit & Vegetable processing (including freezing and dehydration) Grain Processing Processing of Fish (including canning and freezing) Processing and refrigeration of certain agricultural products, dairy products, poultry and eggs, meat and meat products
Industries related to bread, oilseeds, meals (edible), breakfast foods, biscuits, confectionery, savory snacks, malt extract, protein isolate, high protein food, weaning food and extruded food products (including other ready-to-eat foods)
• • • •
Beer, including non-alcoholic beer Alcoholic drinks from non-molasses base Aerated water and soft drinks Specialized packaging for food processing industries.
The Ministry of Food Processing Industries, GoI, has estimated the size of the Indian food market at US$ 191 bn (Rs 8,600 bn). The processed food market is projected to be over US$ 100 bn, of which the primarily processed food market accounts for 60%, while the value-added processed food market is around 40%. The average annual growth of the food processing industry has been around 8% between FY01FY06. The segments that have driven the growth are the beverages and meat & meat products and processed fish sectors. The food processing industry in India has a share of 1.5% in the total GDP of
Bing 15 o! the country, and as part of total manufacturing accounts for 9%. India’s share in world trade in
respect of processed food is about 1.6%. An extensive and highly fragmented industry, the food processing sector largely comprises of the following sub-segments: fruits & vegetables, milk and milk products, beer & alcoholic beverages, meat and poultry, marine products, grain processing, packaged/convenience food and packaged drinks. A large number of players in this industry are small sized companies, and are largely concentrated in the unorganized segment. This segment accounts for more than 70% of the output in volume terms and 50% in value terms. However, though the organized sector is comparatively small, it is growing at a much faster pace
B) INDIAN SNACKS INDUSTRY: An Overview
Snacks are a part of Consumer Convenience/ Packaged Foods segment. Snack is described as a small
quantity of food eaten between meals or in place of a meal. Snack food generally comprises bakery products, ready-to-eat mixes, chips, namkeen and other light processed foods According to the ministry of food processing, the snack food industry is worth Rs 100 billion in value and over 4,00,000 tonnes in terms of volume.Though very large and diverse, the snacks industry is dominated by the
Bing 16 o! unorganized sector. According to an Apeda survey almost 1,000 snack items and 300 types of
savouries are sold across India. The branded snacks are sold at least 25% higher than the unbranded products. Savoury snacks have been a part of Indian food habit, since almost ages. Though there is no particular time for snacks, normally they are consumed at teatime. The variety is almost mind-boggling with specialties from
all regions, which have gained
The industry has been growing around 10% for the last three years, while the branded segment is growing around 25% per annum to stand at Rs 5,000-Rs 5,500 crore, due to various reasons like Multiplex culture, snacking at home while watching TV, pubs and bars (where they are served free). AC Nielsen's retail audit shows that the large sales volumes are due to a marked preference for ethnic foods, regional bias towards indigenous snacks and good value-for-money perception. Of
course the branded segment is much smaller at Rs 2,200 crore, which is what makes it so attractive to food Companies that are looking at bigger shares. In the branded snacks market, to get down to basics, Frito Lay commands a share of 45%, followed by Haldiram’s at 27% and ITC at 16%. The rest is divided between a handful of new entrants, wannabes and many regional players. Of the wide range of snacks available, potato chips constitute a sizeable segment of the Indian snack food industry, according to India Infoline. The potato chip market is generally an unorganized industry. Nearly all potato chip snack products are manufactured and sold locally. There is also no uniform standard for packaging, as there is in Europe, the United States and other more developed regions. Many snack foods are sold loose or packaged in poly-pouches, which may only be folded, or in some cases, stapled closed. As the Indian economy continues to grow, and production standards improve, many snack food companies are making significant investments into plant equipment and packaging machinery.
Pepsi Foods Ltd., now known as Frito-Lay India Ltd., produces India's largest snack food manufacturers brands, including Ruffles, Hostess, Cheetos and Uncle Chips. Frito Lay's story is an example of how American recipes were adjusted to satisfy local tastes. Procter & Gamble's Pringles
Bing 17 o! brand of potato crisp was launched in Delhi in 1999. Pringles is also a baked potato crisp, unlike
many other potato based Indian snack foods that are fried. P&G currently imports the Pringles product and therefore the product has been priced at a premium and is marketed to a micro-niche.
C) SWOT Analysis of Snacks Industry Strengths
• • • •
Abundant availability of raw material Vast network of manufacturing facilities all over the country Vast domestic market Urbanisation
• • •
Low availability of adequate infrastructural facilities Lack of adequate quality control & testing methods as per international standards Inefficient supply chain due to a large number of intermediaries
High requirement of working capital
• • •
Rising income levels and changing consumption patterns Favourable demographic profile and changing lifestyles Integration of development in contemporary technologies such as electronics, material science, biotechnology etc. offer vast scope for rapid improvement and progress Opening of global markets
• • • •
Affordability and cultural preferences of fresh food High inventory carrying cost High taxation High packaging cost
Competition between national and regional players.
PROFILE OF THE ORGANIZATION: ITC Ltd.
PROFILE OF THE ORGANISATION
Incorporated on 24 August 1910 as the Imperial Tobacco Company of India Limited, the company's name was changed to ITC Limited in 1974. Rated among the 'World's Best Big Companies' by Forbes magazine, ITC ranks third on all major profit parameters among India's private sector corporations. ITC employs over 20,000 people at more than 60 locations across India. It has a turnover of $3 billion.
B) Growth and Diversification:
ITC is one of India's foremost private sector companies with a market capitalization of nearly US $ 18 billion and a turnover of over US $ 4.75 billion. ITC is rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, among India's Most Respected Companies by Business World and among India's Most Valuable Companies by Business Today. ITC also ranks among India's top 10 `Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times.
Bing 20 o! ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, AgriBusiness, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety. Matches and other FMCG products. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel and Stationery. As one of India's most valuable and respected corporations, ITC is widely perceived to be dedicatedly nationoriented. Chairman Y C Deveshwar calls this source of inspiration "a commitment beyond the market". In his own words: "ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value. ITC practises this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part."
ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering. Over time, the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India.
ITC's Agri-Business is one of India's largest exporters of agricultural products. ITC is one of the country's biggest foreign exchange earners (US $ 2.8 billion in the last decade). The Company's 'eChoupal' initiative is enabling Indian agriculture significantly enhance its competitiveness by empowering Indian farmers through the power of the Internet. This transformational strategy, which has already become the subject matter of a case study at Harvard Business School, is expected to progressively create for ITC a huge rural distribution infrastructure, significantly enhancing the
Bing 21 o! Company's marketing reach. ITC's wholly owned Information Technology subsidiary, ITC Infotech
India Limited, is aggressively pursuing emerging opportunities in providing end-to-end IT solutions, including e-enabled services and business process outsourcing.
ITC's production facilities and hotels have won numerous national and international awards for quality, productivity, safety and environment management systems. ITC was the first company in India to voluntarily seek a corporate governance rating.
ITC employs over 21,000 people at more than 60 locations across India. The Company continuously endeavors to enhance its wealth generating capabilities in a globalizing environment to consistently reward more than 3, 88,000 shareholders, fulfill the aspirations of its stakeholders and meet societal expectations. This over-arching vision of the company is expressively captured in its corporate positioning statement: "Enduring Value. For the nation, For the Shareholder
STUDY OF SELECTED RESEARCH PROBLEM
3.1 STATEMENT OF RESEARCH PROBLEM
In the branded snacks market, to get down to basics, Frito Lay commands a share of 45%, followed by Haldiram’s at 27% and ITC at 16%. The rest is divided between a handful of new entrants, wannabes and many regional players. Out of these ITC’s Bingo is a new entrant in the market, which was launched in 2007. ITC has launched Bingo in a wide variety of flavors and formats, ranging from potato chips to finger snacks. Because of its different and catchy advertisements Bingo has created a buzz in the market.
Therefore, our aim was to find out the most popular flavor of Bingo among all the offerings. We began our analysis by dividing people into those who like to eat snacks and those who don’t. We based our study on the survey of people who like to eat snacks. This survey was conducted in Delhi. To collect the data we designed a questionnaire.
3.2 STATEMENT OF RESEARCH OBJECTIVES
The main objectives of our research were as follows: To find out what percentage of population likes to eat snacks. To find out which flavor of Bingo is most preferred. To analyze the reason for the popularity of the most preferred snack. To know the satisfaction level of people who eat Bingo.
To find out how much people spend on snacks weekly. To find out the preferences of people for different brands.
3.3 RESEARCH DESIGN & METHODOLOGY
Research design is the basic framework which provides guidelines for the rest of research process. It specifies the methods for data collection and data analysis .In this research project we have used the survey method of data collection, to be more specific questionnaire method. We conducted a survey in Delhi. Out of the universe of 500 our sample size is 50. Respondents in the sample size were asked to fill the questionnaires to gather the data.
ANALYSIS OF DATA
In order to extract the meaningful information from the data collected an analysis of data is done using pie charts, bar graphs etc. The first objective of the research project is concerned with finding out what percentage of people likes to eat snacks. The chart given below is clear on the percentage of people who like to eat snacks.
Ques 1:- Do you eat snacks?
Comments: -The primary and the secondary form of data collection, says that nearly 100
percent of the people love to eat snacks. The snacks are the compliment for the Hot and Cold Beverages Company. People always consume it with Tea, Coffee or with Cold Drinks. Ques 2:- Have you Heard of ITC Bingo?
Comments: -As per the survey done, the 90% people know about the ITC Bingo. The Bingo
has a good image over the students (Less than 25 years) and male (25-35years) but the females (25-35 years) are not much aware about the product. The Kurkure is more popular in Female segment. There is a need to advertise in such a manner, so that the product can target females too.
Ques3:- Have you ever Tried Bingo?
Comments: -The Bingo is almost consumed by almost 80 percent of the people. The student inspired by the advertisement and buy to try the new flavor of bingo where are the Male consumed it with the beverage in party or with friends. The important segment of Females (25 – 35 years) are less aware about and are happy with their existing product, so they less tried it.
Our second objective is concerned with finding out which flavor of Bingo is most preferred. Ques 4:- Which flavor do you like most?
Comments: -The most popular flavor of Bingo is Tedhe Medhe and Mad Angles in the
student group. The Males prefer Tomato Potato Chips and the Females prefers Masala Potato chips and Nimbu achar flavor. The reason of Bingo popularity is due to different flavors.
Ques 5:- How many times do you consume BINGO?
Comments: -Although ITC Bingo is very popular but the everyday consumption of BINGO
product is very less in compare to other snacks. In the question all the 3 segments (Students, Males, Females) are not consuming it on the daily basis, Most people consume it on the once in a week or less basis.
Ques 6:-How much do you weekly spend on snacks?
Comments: -This is the most important and interesting area of the survey, The student
group who consume Bingo only are spending less than 50 Rs. Weekly on snacks where as the males and females are spend 50-100 Rs per week on their snacks consumption. The married couple are spending more than 100 Rs on snacks, but they also prefer the other brands too (like Kurkure, Lays etc)
Thirdobjective was to find out how much people are satisfied with Bingo. Following pie chart shows the satisfaction level of people
Ques 7:-How much satisfied are you with Bingo?
Comments: -The Males are very satisfied with the Bingo product as it is the ITC product.
Whereas flavor conscious students are satisfied or unsatisfied with the Bingo product and the health conscious Females are very unsatisfied with the bingo product.
The Fourth objective was to analyze the reasons for the popularity of the most preferred flavor. For this the respondents were asked what do they like most about Bingo. Following pie chart shows their responses.
Ques 8:-What do you like about Bingo?
Comments: -The majority of males and females like the taste of the bingo product but the
student segment like BINGO because it offers a lot of verity and flavor. As it is the ITC product so, it has a good image in the public eyes in terms of quality. Ques 9:-Is the price of Bingo is satisfactory?
Comments: -Nearly all the snacks available in the market is about the same price so all the
3 segments are satisfy with the price, where as few people wants that the price must be according to flavor. The price must be competitive so the people can switch on with the Bingo product.
Ques 10:-Compare to other snacks (such as Kurkure, Lays, Haldiram etc) that are available, would you say that Bingo is?
Our Fifth objective was to find out the preferences of people for different brands. Here, we aim to find out the most popular brand of snacks excluding Bingo.
above we can Kurkure
Bingo Kurkure Lays UncleChips Haldiram
- In the graph see that is the
Bing o! most popular brand among people followed by Uncle Chips and Lays. Next is Bingo and Haldiram’s
Namkeens. bingo where as females are not very much satisfied with Bingo product. The second chart shows that still kurkure is the market leader of the snacks, then people prefer bingo and then the other products.
The males are satisfy and mush satisfied with Bingo. Students are somewhat satisfied or same satisfied with
Ques 11:-How likely are you to recommend BINGO to others?
Comments: -The majority of the people are in favor to recommend the bingo product. The
main advantage of bingo product is it available in a lot of Varity.
Ques 12:-How did you first discover BINGO?
Comments: -The bingo advertisements make it popular in all segment and few people first
tried bingo when offered by friends/family member with beverages.
Ques 13:-Before switching on to BINGO, which snack did you prefer?
Bing o! Comments: -As the price of bingo is not very much competitive so the people are still
consumers to serve the hot and cold beverages.
consuming the other snacks like kurkure and lays, even haldiram Namkeens are also preferred by
Ques 14:-What do you considered while buying Bingo?
Comments: -The student and the Males segment buy the snacks on the basis of their flavor whereas females (health conscious segment) are buying it because of the quality. The availability and brand ambassador are not very much preferred by any of the segment.
3.5 SUMMARY OF OTHER FINDINGS
16 people out of 36 people who like to eat snacks feel that as compared to other brands Bingo is much better. Other 12 feel that Bingo is somewhat better and 8 feel that Bingo is about the same as other brands. None feel that Bingo is somewhat worse or much worse than other brands.
When asked how often they eat Bingo 22 people said once a week or more often, 11 people said everyday and 3 people said 2-3 times a month.
3.6 RECOMMENDATIONS AND CONCLUSIONS
After conducting the survey we are in a position to say that ever since its launch Bingo as a preferred brand is on a rise. Although Frito Lays is the most popular brand Bingo has carved a niche for itself. Bingo is in the growth stage of its life cycle. Given more time it is capable of capturing a larger market share and giving tough competition to other brands.
RESEARCH PROJECT ON THE STUDY OF BINGO
This is survey on Bingo by Navneet Singh and Rohit Pratap Singh for the partial fulfillment of the requirements for the awards the degree of MASTER OF BUSINESS ADMINISTRATION. So kindly give your response to these questions:-
Name: _______________________ Age : ___________ (DD/MM/YY)
Email : ______________________
General Instructions: 1. Answer all questions. 2. Indicate your answer by marking a tick against an appropriate option. 3. Mark only one option in all questions.
Q1. Do you like to eat snacks? Yes No
Q2. Have you heard of ITC’s BINGO? Yes Q3. Have you ever tried BINGO? Yes No No
Q4. Which flavour do you like the most? 1. Masala Potato Chip 2. Salted Potato Chip 3. Tomato Potato Chip 4. Chatkila Nimbu Achar Potato Chip 5. Tandoori Paneer Tikka Potato Chip 6. Mad Angles 7. Tedhe Medhe 8. Livewires
Q5. How often do you have BINGO? Once a week or more often 2 to 3 times a month Q6. How much do you spend weekly on snacks? Below Rs. 50 Rs. 50-100 More than Rs. 100 Everyday 2 or more per day
Q7. Overall, how much satisfied are you with BINGO? Very satisfied Somewhat satisfied Unsatisfied
Q8. What do you like about BINGO? Taste Price Variety Quantity Quality Packaging
Q9. Is the price of bingo is satisfactory? Yes No
If No (Please specify price, according to you) ___________________________
Bing 40 o! Compared to other snacks (such as Kurkure, Lays, Haldiram etc.) that are available, would you say that
Much better About the same Much Worse Somewhat Better Somewhat Worse
Q11. How likely are you to recommend BINGO to others? Definitely will recommend Not sure Definitely will not recommend Probably will recommend Probably will not recommend
Q12. How did you first discover BINGO? Advertising- T.V, Newspaper, Radio Saw it in store Friends/ Family Other
Q13. Before switching on to BINGO, which snack did you prefer? Lays Uncle chips Kurkure Haldiram Namkeens
Q14. What do you considered while buying your brand? Flavour Availability Product quality Brand ambassador
Other (please specify) _____________________________________________
SME rating agency of India ltd.
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