Section A (40 Marks)

foreign market TESCO (Japan/Korea) IKEA (General) Starbucks (Israel/Australia/China) Disney Land (Hongkong/France) Choose 2

2Q choose 1

Q1: Factors contributing to the success and failure of global companies operating in the

Internal Factors Management decision Failure to conduct proper market research Structure Culture Wrong Mode of Marketing

External Factors PESTLE Competitive Environment CSAs and FSAs

Example Question: Would the failure of TESCO in Japan reduce to the difficulty of transforming the FSAs to the stated country? Q2: PEST (2 Factors) Porters Five Forces (3 Factors) Factors that may act as support or barriers to market entry of global companies to foreign countries o Facebook entry in China o Starbuck entry in India o Ferrari entry in China o Wal-Mart entry in India The effect of environmental factors affecting the market entry. use porters five forces and PESTLE analysis

Section B: 60 Marks- 3 Qn Choose 2

Q1: Business Ethics (Choose 2 of the following): Relationship with suppliers o Child Labour, Forced Labour, SweatShop o Consequence of Supplier in ethical consideration to global companies Product Design Production o Ingredients, Global Standards, Cigarette Filters. Marketing Communication o Advertising, Promotion Bribery (as a choice) Localization Globalization, Regionalization: Entertainment Restaurant Skincare/Cosmetic Consumer Packaging Food Global Standardization Practice: Globalization, Localization and adaptation, globalization - How Globalization Practice is relevant to Global Company - (Weather to Globalize or What to Globalize or to What Extend You Globalize) Skincare (Consumer Product) Restaurant Consumer Packaging Food Entertainment- Hollywood, Disney (Globalization all this List) - Product - Marketing Common Message - Marketing Campaign - Delivery/Distribution - Brand - Price - Payment Channels - Product Offering - Name - Service Localization & Adaptation: Differentiation Localization: Make the product according to the local Consumer needs must do if you want product to the foreign market Adaptation: Can do into your product in order to enter other market, to get more consumer

Q2: Globalization, Standardization, Adaptation

Q3: Part A & B (Answer in Book) A. Waterfall and Sprinkler strategy for Global Marketing Entry (Answer in Book) Evaluate the advantages and disadvantages Which companies utilize this entry

B. Natural Barriers Faced Global Market Entry (Consumer Ethnocentrism, Regulation)