Sam Samuel

Mobility Engineering Director
14th Sept 2013

© 2011 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

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Cisco Confidential 2 . All rights reserved.• Virtualisation of the Service Provider Network will happen • Virtualisation is the next transformative catalyst for the Service Provider Network • The purpose of virtualisation today is to address OpEX • Should we stop there? • No! • Orchestration can extend the impact of virtualisation • It will add capabilities to the Service Provider top line © 2011 Cisco and/or its affiliates.

Cisco Confidential 3 . All rights reserved.Small Cell SON Hybrid SON Macro SON NW Applications and Services HSS / AAA Policy ANDSF. PCRF Control Function Analytics Abstraction API GW RAN Analytics Macro 2G/3G/4G Mobile Termination Consumer Broadband Femto / WiFI Small Cell GWs S/P-GW + MME Network Services • Firewall / NAT • Video/Traffic Optimization • Enhanced Charging • Content Filtering • IMS Services • Header Enrichment • Application Det & Opt • Traffic Control and Reporting 3rd Party Apps Operator Apps Internet IP Transport BNG Enterprise Small Cell 3G/4G/WiFi Broadband Termination Consumer and Enterprise Wired Access Small Cells Optimized BH Optimized Core Wi-Fi Integration Gi/SGi LAN Services CLOUD VIRTUALIZATION © 2011 Cisco and/or its affiliates.

flexibility and fast development are required • Use Custom ASIC/NPU implementations for high BW. high performance processing where algorithms are well defined/known © 2011 Cisco and/or its affiliates.Characteristic Throughput (BW) General Purpose CPU Low Custom ASIC / NPU High (10x) Performance (pps) Power efficiency (Gbps/W) Integration Effort Flexibility System development cost & time Low Low Low High Low High (10x) High High Low/Medium High • Use x86 (General CPU) for control. Cisco Confidential 4 . low BW applications where cost. signalling and high touch. All rights reserved.

. yes. but you have to really think about it Cisco Confidential 5 © 2011 Cisco and/or its affiliates.. All rights reserved..• Rules of Thumb Downside 20% increase in required processing Data Centre Technology Rules of Thumb Upside Moore’s Law – Processing doubles every 36 months Neilsen’s Law – b/w increases by 50% annually Butters’ Law . it is sustainable .cost per optical bit decreases by 50% every 9 months Relative Increase/unit Months • BUT we need to pay attention to Wirth’s law S/W gets slower more rapidly than H/W becomes faster So.

Access Smartphone NodeB Gateways TAS RNC 2/3G SGSN 2/3G GGSN OCS SMS-C Services MMS-C RMS HCS 2G 3G OSS/BSS LTE SecGW SGW PGW EMS Provisioning Analytics Billing Capacity Planning eNodeB Smartphone FAP Small Cell HNB-GW MME Subsystems and Control IMS eWAG ENUM BGCF Service Broker DRA Video I-CSCF Video ingestion Network Radius DRM Policy SDN Controller BGP server PC WiFi AP WLC ePDG HLR MGCF S-CSCF Transcoding Cache Control DNS HSS Biz CPE Ethernet P-CSCF DHCP xDSL CE PE Data Plane Voice Consumer CPE DSLAM Video Caching CGN Data Security DPI DSL/ xDSL FTTX BNG MGW MSC Opt Cable Modem xDSL HFC CMTS A-SBC I-SBC NAT FW IPSec Metro Network Metro Ethernet Core Routing Core Network Functions well suited for Virtualization © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 .

All rights reserved. • Simplified operations Cisco Confidential 7 .Total Cost of Ownership New Applications Such as M2M using IaaS Monetizing and Differentiating • Enhanced Scalability • Fail Faster – New Apps • Increased Service velocity • Different Reliability Model • Adapt to new call • New differentiated features models and application • Use COTS domains • New business models • Lower IT labor costs © 2011 Cisco and/or its affiliates.

All rights reserved.. 2012 © 2011 Cisco and/or its affiliates.• What is the relationship of interests? You hear things like: “Your apps are you” And then there are statistics like this . or faster than. Compuware. a mobile website Source: “Mobile Apps: What Consumers Really Need and Want”.. Cisco Confidential 8 . • 48% of users would be less likely to use the app again if its performance is bad • 84% of users say app store rating are important in their download and install decisions • 78 % of users expect mobile apps to load as fast as.

All rights reserved. Hardware capacity is managed independent of service capacity. . Platform (Utility) Convention Standard building blocks drive operational efficiency. they just become highly standardized. It is the blank score on which things are created © 2011 Cisco and/or its affiliates.. Cisco Confidential 9 .Cloud is equal parts Services/Applications are independent of hardware. Practice & Software Technology Data Centers don’t change much. Commonality enables automation. Capacity management through self-service resource provisioning..

All rights reserved. Cisco Confidential 10 .© 2011 Cisco and/or its affiliates.

Cisco Confidential 11 . All rights reserved.Service Orchestration Orchestration LB service Host OS service Host OS service Host OS service Host OS Network Service Control LB VM VM Hypervisor VM VM VM Hypervisor VM Compute + Storage L2/L3 virtual network function Physical network & compute infrastructure Network Physical Platform Orchestration © 2011 Cisco and/or its affiliates.

All rights reserved.Business decision to deploy new application: Application: X Service orchestration Service: A Service: B Configuration Interfaces Configuration Interfaces Service: C Configuration Interfaces Service: D Service: E Service: F Configuration Interfaces Configuration Interfaces Configuration Interfaces } © 2011 Cisco and/or its affiliates. Cisco Confidential Solution orchestration 12 .

Automated Networks Cisco Confidential 13 . All rights reserved.Simple. Automated. Programmable for faster Service Velocity Configurable Networks Orchestrated Networks Apps-aware Networks Network-aware Apps Network Interfaces Programmatic Interfaces Managed Networks © 2011 Cisco and/or its affiliates.

.. Cisco Confidential 14 .• Virtualisation of the Service Provider Network will happen • Virtualisation is the next transformative catalyst for the Service Provider Network • The purpose of virtualisation today is to address OpEX • Orchestration will extend the impact of virtualisation • It will add capabilities to the Service Provider top line • And . • Transform the Service Provider Network into an Intelligent Network © 2011 Cisco and/or its affiliates. All rights reserved.

© 2011 Cisco and/or its affiliates. Cisco Confidential 15 .Thank you. All rights reserved.