This action might not be possible to undo. Are you sure you want to continue?
By Bill Jensen
How To Addendum to Think Epic. Be Epic.
The Journey Continues
Disrupt! Think Epic. Be Epic.
How To Addendum
Disrupt! and The Courage Within Us are Bill Jensen’s sixth and seventh books. All his books begin with the research from the ongoing study, Search for a Simpler Way, by the Jensen Group. To date, well over 600,000 individuals have been surveyed and/or interviewed for the study, from across the globe. In this How To addendum to Disrupt!, Bill has included tips and techniques that came from Simpler Way findings as well as tips from many other sources. All findings and tips relate to knowledgeand service-work economies — not third-world or emerging economies — and may have only limited application in extremely industrialized or agrarian situations. For more information: simplerwork.com email@example.com
© 2013, Bill Jensen, The Jensen Group
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The Power of Habit
any kind of habit.
What is a Habit?
What follows are additional how-to’s associated with the 25 disruptive habits identified within Disrupt! Let’s begin with a few tips about building
It is an action that you perform seemingly without having to think about it. Habits are so internalized that each Next Step and each seems to be performed without having to think about it. reaction are hard-wired into your thinking processes. Every action
45% of Our Day: Both Good and Bad
Click Disrupt! How Tos
Researchers have found that up to 45% of what we do every day are habits.
Good: Without habits, we’d go nuts! Every little thing that had to get done would become a major thinking chore. Bad: In a world of constant disruptive change, with almost half things that require you to change.
your day filled with habits, you can be too slow to react to many
• Pay attention to the cues that spark activities that deliver
ringing bell (cue) meant food.
How to Build Any Habit
rewards. An example, Pavlov’s experiments: Dogs learned that a
• Focus on the reward at the end, not on the difficulty of the
the hard work of stopping smoking.
work involved. Examples: Recognition or prestige or a bonus or
time off after working hard on a project; Or being healthier after
Freedom of choice. You can choose to let go of old habits that be more helpful to you in a very disruptive world.
are no longer useful. You can choose to build new habits that will Daily Secret: Tools, checklists, buddy systems, support groups, reminders… Anything that keeps you true to your commitments until new habits have been formed.
Changing old habits and building new ones can be hard work. The degree of difficulty is tied to the strength of your Ahas. Little Ahas (“Yeah, I guess I should do this…”) = Very difficult work ahead. Big Ahas (“I really must do this, it’s worth it!”) = No work seems too difficult — you’ll just do it.
• The Power of Habit by Charles Duhigg • Tiny Habits Method by BJ Fogg
Click Disrupt! How Tos
[ Do Epic Shit ]
“If you don’t disrupt and you don’t free your own mind in how you apply yourself to challenges, you can’t address today’s most “If you want to make a change, life’s too short Square in everyone’s mind. We need the same freedom from fear in which we first saw in the That’s where the future lies.”
to be anything but disruptive. We need a Tahrir streets of Cairo. The big challenge in our future
is how we break the boundaries in our own mind.
Click Disrupt! How Tos
“Yes. One might think that he’d be a “can’t we all just get along” he continues. distributed more equitably.” HABIT 1 HABIT 2 HABIT 3 HABIT 4 HABIT 5 HABIT 6 HABIT 7 HABIT 8 HABIT 9 HABIT 10 HABIT 11 HABIT 12 HABIT 13 HABIT 14 Click Disrupt! How Tos you channel that in a way that results in change. Disrupt! His advice is the perfect introduction to this How To addendum to Shetty is a lifelong activist on poverty and justice issues.That’s Salil Shetty. patience is a virtue. He knows that the only way to thrive in a disruptive world.” rights. What’s important is how to a combination of passion and analytics. It comes down “My optimism and hope lies with who wants power to be QUESTION EVERYTHING AUDACITY MATTERS DO EPIC SHIT KILL WHAT YOU CHERISH MOST BLOW STUFF UP MAKE A MESS GO FASTER PAGE 6 PAGE 8 PAGE 11 PAGE 12 PAGE 14 PAGE 16 PAGE 17 PAGE 19 PAGE 21 PAGE 23 PAGE 25 PAGE 27 PAGE 29 PAGE 31 BE A TRIAGE MASTER DO IT ANYWAY LEAP BEFORE THE NET APPEARS SIMPLIFY CONSTANTLY HAVE LOTS OF AFFAIRS (ON YOUR BOSS) GO BACK TO THE FUTURE FIX THE WORLD’S FLYING TOILETS 5 . “Life’s too short not to be outraged and not to be disruptive. Not so. Secretary General for Amnesty International. is to take disruptive actions of your own. and leads the movement's worldwide work to end the abuse of human kind of guy.
• What is our (company. For me as a business • How do you define success? Or: If we were super successful and we asked 100 people for their reactions. store.) core purpose on earth? Variations of this question always quickly get to “Why are we really doing this? What’s the ultimate purpose of this?” Click Disrupt! How Tos • What should we stop doing? 6 . say? This puts the person you’re speaking with in the customer’s/ • Why? Journalists are taught to ask variations of this same • Time/Quality/Cost: Pick Two. I almost always begin with… 1 How to Ask Questions That Rock the Boat These are your go-to questions that are helpful in most any situation. But they never are. You can’t ask this directly. Everybody will always respond that all three are equally important. (And cost is often a lot more flexible than we’re led to believe. Limit your core questions to 3—5. etc. Some additional suggestions… question up five times until they get to the real truth. One of these three is always the deciding factor. team. what would they client’s/audience’s shoes.14 HABITS FOR DOING GREAT WORK IN A DISRUPTIVE WORLD HABIT Question Everything ᕡ Find Your Core Set of Questions consultant.) You will need to ask this question indirectly multiple times in order to uncover which one it is.
• If our (company. • What really matters in this situation? To accomplish Step 3. you will need to practice your core set of questions constantly. will give you some discovery For example. Your goal is to push right up to the edge of that tipping point which just one more question will annoy others). team. I then (maximizing discovery time)… But never go over it (the point at ᕤ Get to the Point… Fast! getting stuff done. how would we • How could we do this differently? A few more suggestions… approach this? — Adapted from Warren Berger. Assuming a one-hour call. Click Disrupt! How Tos After you’ve questioned as much as you can. the tipping point is quickly switch into “Here’s what I’d recommend we do” mode. in most every At some point in the exchange.) didn’t exist. you will begin to sense the exact moment time…” to “Let’s move on to getting stuff done. etc. If you pay very close attention. store. many of my new business opportunities occur during teleconferences. Practice. In most every meeting. Practice ᕣ Sense the Tipping Point exchange. usually between 20 minutes and 40 minutes into the call. the vibe will change. host of the blog A More Beautiful Question • • • • What if there were no rules for this? What would we do? What would we do if we wanted to have no regrets? Is this the hill we want to die on? (Is this really that important?) What’s the difference between what they want and what they need? ᕢ Practice. jump quickly into 7 .” where the vibe switches from “OK.
Ask big questions like… Click Disrupt! How Tos • What do I want? • What marketplace needs (products/services) excite me? 8 . Career Audacity: Making Big Changes Hold off on those — at least initially. The main reason people stay in bad jobs and in less-than-great situations is because they can’t • Six Reasons to Make a Career Change ᕣ Dream Big. clearly and succinctly. Ask Big Questions • Learn more about common mistakes people make Treat your life as a blank piece of paper with no pre-determined rules or boundaries. (See Habit 11: Simplify Constantly) ᕥ Repeat: Going Further Each Time time you have the opportunity.• Make sure your actions/recommendations are built upon how • Get to the point fast! Spell out recommendations and action items people just answered your questions. Push as far as you can with one round of questions… Execute based on what you learned… Then push a little further the next HABIT Audacity Matters 2 ᕡ No Yeah Buts or Monetary Concerns ᕢ Validate Your Gut get past their Yeah Buts and initial concerns.
Having done Step 4. ᕥ Chart Your New Course Plan it with family and anyone who will be impacted by your worry and a lot more adventure! decisions. Somewhere in your life there is (or needs to be) a mentor or friend or family member who will guide you — and. already been addressed! Once you do this. if necessary.• • • • What can I offer on those needs or any? Do I have what it takes? What skills do I have that are transferable? FOR MORE My own firm? Somebody’s employee? Combination of both? • Big Career Questions ᕤ Go to Your Audacity Yoda Lots of people will help you plot the safest or wisest course. exploring. you will find many of the concerns will have to select one of the options tough-love you — toward adventure. you will experience a little less ᕡ Pre-Work: Read the Modern Classics ᕢ Ask Decision-Makers to Share Their Dreams Click Disrupt! How Tos Project Audacity: Making Big Pitches • Getting to Yes • Getting Past No • Difficult Conversations Most of us know a standard corporate practice — pre-shopping new ideas with decision-makers before the ideas are actually 9 . and risk-taking. • Brainstorm new possibilities with this person • Brainstorm what you’d do during the next few months if you were • Brainstorm how to facilitate conversations with family or anyone who will have monetary or Yeah But concerns.
proposed. ideas into way-too-safe ideas. when you finally present the idea. what would that look like? So use the process differently: ᕣ Close the Sale • • • • dreams are already included Your passion and a great idea are not enough. Click Disrupt! How Tos 10 . Organize all of the above into and easy to review and understand checklist. on one page Finally: Two important things to remember: • Be yourself! Because in the end. you are selling you. Ideally. That way. If your project could • Use their big dreams to jumpstart your audacious ideas • Audaciousness is built-in because the decision-makers’ biggest exceed their wildest expectations. Go into to that meeting prepared to discuss: Immediate next steps Who is responsible for what What success looks like What tools and resources are needed • Make it easy for everyone to say Yes. approved because the decision-makers have had a chance to put Problem: This approach almost always waters down audacious • Meet with key decision-makers before you brainstorm your ideas • Ask them their dreams for your project. it gets their fingerprints already all over it.
someone out there is already working on making all your efforts obsolete. Contract with your bosses. you will need to start seeking feedback that will help you keep designing new iterations.HABIT Kill What You Cherish Most Follow a two-track approach… 3 Your Projects: Plan Obsolescence From the Start ᕡ Create An Ongoing Iteration Loop As soon as you launch your project. make changes without going through the chain of command. here and with it. • Hackathons are a great model to follow. Here. (my condolences). then contract with your bosses on the one or two key metrics where they will empower your team to make ᕢ Day 1 of Your New Project: Start Killing It for that. loop intense and keep the iterations coming. here. Start… what you just accomplished The moment you launch your latest project. Start killing it yourself. up front. They keep the feedback • Great feedback is useless unless somebody does something here are some 411s on hackathons. The best models are similar to Zappos and Ritz-Carlton where everybody knows that they are empowered to • If you are stuck with a more traditional managerial structure changes without going up the chain of command. Don’t wait • Researching what technologies or approaches might surpass Click Disrupt! How Tos 11 . for fast response times for feedback.
Accentuate your most wondrous qualities and then Click Disrupt! How Tos 12 . • How Apple does it • Consequences of not killing your project HABIT Do Epic Shit ᕡ Pre-Work: • Steve Jobs • Jacqueline Novogratz • JK Rowling • Meryl Streep • Jeff Bezos • Neil Gaiman 4 Redefine Your Niche So Being the Best Is Attainable Watch Six Commencement Speeches You will be reminded of timeless truths which will carry you through your quest to be the best ᕢ Be You: The Amazing You amplify them.” The same applies to you being the best in the world. Don’t wait for permission. Movie director Alfred Hitchcock once said “Drama is life with the dull bits cut out.• Brainstorming with teammates Version 2.0 of what you just accomplished FOR MORE Don’t wait for approval.
Define true and natural it is to be that way. ᕣ Define Market Needs That You Alone Own • Market size must be connected to your dreams. Jon Stewart and Stephen Colbert showed us new Redefining your market niche is you. or what you’ve learned and best you can be will never be measured by market size or success is an awesome journey! success in terms of how much fun you have. Being the revenues. established or new — (no one asked for the first iPod. If those happen to come your way — great.) or best in your neighborhood?) tone deaf. or who you’ve met and spent time with. or how comfortable experienced. your product or service is only epic if you actually deliver the goods. (If you’re a musician. But true ᕥ Deliver Steve Jobs once said that “real artists ship. but one visionary saw a huge market for it) — so that you (as envisioned in Step 2) are the perfect match in fulfilling those needs. with the dull bits cut out. Click Disrupt! How Tos 13 .” Meaning: At the end of the day. Yet most are simply striving to be the best version of themselves.• • • • Like how… The Mythbusters guys entertain us with experiments Richard Saul Wurman launched TED Salman Khan began reinventing education from his closet ways to see ourselves Lenny Bruce. Define a set of market needs. (World domination • Your goals should be tied your skillsets and strengths. Great execution matters. it may not be realistic that you’ll be doing epic shit as ᕤ Define True Success Some who do epic shit achieve wealth or fame.
HABIT Blow Stuff Up ᕡ Be Bucky 5 How to Blow Stuff Up and Get Away With It Buckminster Fuller famously said “You never change things by fighting the existing reality. a new way ᕢ Start Small. or how it’s delivered. To change something. iterate. iterate. and where 90% of all apps are free. All that from products that cost. invest your energies in building a new model. on average. of doing things There are too many people invested in keeping things the way • Instead.) The more narrow your focus — like how one form gets filled out. about $3. build a new model that makes the existing model obsolete. Click Disrupt! How Tos changes 14 . or how much (or little) • Focus on a sub-subset of a larger system. or how one training program works — the better your chance of getting away with disruptive • Start small: Keep initial costs as low as possible (a lot can be done with $0 and sweat equity). With a Narrow Focus The size for mobile phone apps is projected to be over $100 billion by 2015. launch pilots.” • Do not blow stuff up by attacking the current system. (Most apps do one narrowly-focused thing very well. they are. They will wear you down. Regardless of what your technology is involved… product or service is. then iterate.
Click Disrupt! How Tos 15 . etc. If it’s ᕥ Passion Seals the Deal Your passion for how your disruption will change things for the better. blowing stuff up are greatly increased. but if your product or service also gives them a chance to express ᕤ Build a Loyal Following Before selling your idea to the world. If your • If you are selling something internally to your bosses: This and you are golden. If you are successful in Steps 3 and 4. When it comes time to sell it. Your loyal following’s passion for what it did for them. they will do it for you.ᕣ Make Life Easier Time poverty and the fact that everything takes so much effort solution makes it easier to (fill in the blank). you’ll achieve Step 5. as good as you think it is. If selling your idea internally to your bosses. themselves — customizing your product to their personality or their specific needs. participating in follow-up activities. they will become your champions. Save them time or effort. and you will have blown stuff up and gotten away with it. your chances of are two of today’s biggest challenges for most everyone. • For customers: You will go viral if they not only get ease of use. build a loyal following who love your disruptive change. includes making their lives easier too. enlist one or two them to test or experience your change.
practice. practice) to quickly weigh both of these before they act. You Must Educators call this Lower-Level Thinking and Higher-Level Thinking — two dimensions of critical thinking.HABIT Be a Triage Master ᕡ Commit to Yin Yang Thinking before you make decisions. at the same time. Focus on daily. practice. practice. Click Disrupt! How Tos 16 . recurring routines so you can easily practice. Triaging requires you to develop the ability to bounce back and forth between the two • Example of Lower-Level Thinking: Who needs this. by when? • Examples of Higher-Level Thinking: Is this important? Why is this important? Are any of my To Do’s more important than this? Master triagers learn (through practice. to meetings. to presentations. You need to get good at thinking about both how to quickly get stuff done. 6 Top Tips: Become a Master. ᕢ Build Yin Yang Daily Routines • Start small: With any decision that takes almost no time — like how to answer just one email. and what really matters — doing both super-fast. to all your emails. Before responding: Weigh both Lower-Level needs (getting the task off your plate) and HigherLevel needs (should the sender be thinking differently about the • Build a routine: Start applying what you practiced in one email problem?).
here. bosses for 360° feedback on which skills ᕥ Mentor Others Pay it forward.99% of your 17 . Yes/No. so that his place shall never be with those cold and timid souls who know Yes. here and here After Steps 1 and 2. Grow Them Into Big Messes neither victory nor defeat. Stop worrying about how fuel and prey upon everyone’s fear of failure. are your strengths and which ones require need up-skilling. Share your lessons learned and mastering of triaging with others. HABIT Make a Mess ᕡ Get Over Yourself Click Disrupt! How Tos 7 Start Small Failures. But 99.ᕣ Be a Ruthless Prioritizer are ruthless prioritizers.” —Theodore Roosevelt “At the worst. Do/Don’t Do decisions. All great triagers. you’re ready for the big leap: Incorporating two-level thinking into how you make more important Go/No Go. at least fails while daring greatly. colleagues. all great leaders • Read more about how and why great leaders do this here. if he fails. ᕤ Plan Your 2020 Up-Skilling • Check out the Institute for the Future’s Work Skills 2020 findings. bad bosses and poor work cultures and bureaucratic rules fear of failure is within your control. Ask mentors.
realize that your fears of failure were unwarranted. blame. I’ll try again later. (more OK • If your bosses aren’t assigning you Failure Projects — (those with higher-than-normal acceptance of disruptive risks) — then assign risk-averse…one project per year) — in which you intentionally them to yourself.you’ll be perceived or what will happen if you fail. Take on one project per quarter — (for the more • If it goes well. check out… Screwing Up Could Be Your Best Career Move If You Don’t Make Mistakes. You Don’t Make Anything How to Think About Risk When Investing in Your Career ᕢ Assign Yourself Failure Projects than normal). as hippie Arlo Guthrie once sang. United you stand: equal glory or equal • With each successful Failure Project. Everybody on the team agrees to push this one project doesn’t go well… (there’s safety in numbers)… everybody agrees to share the hit together. To help with • Daring Greatly by Brené Brown • Sallie Krawcheck on Getting Fired • • • • Best Advice: Down But Not Out that. and push further on the next Failure Project I’m still a great employee. grow the team. if screw-ups occur • You need practice projects: Safe places where it’s OK. increase • Soon. Life did not end. Click Disrupt! How Tos 18 . your response should be “So. you will have started a movement! the risk-taking.” After Steps 1 and 2… push yourself or the project beyond a safe and predictable zone ᕣ Grow Small Failures Into Bigger Messes • Build a team (three or more people) around your next Failure beyond the normal safe and predictable zone — and that if it Project. I got dinged. • If it doesn’t go well.
S. and leveraging the lessons learned from each of their assignments. as you need to be. Iterate version even better. iterate. iterate. Use what you’ve learned from each failure.” • “Help me understand my next steps. You can only do that if you learn ᕥ Iterate. They are extremely disciplined. understanding. Army calls their debriefing sessions. Iterate. There’s almost always information behind every “No” that bosses didn’t think to share. is so that from each experience. to make the next HABIT Do It Anyway 8 Top Tips: How to Get Away With Doing It Anyway Part 1: Change How Your Respond to “No” Use every “No” from your boss as an opportunity to change your ᕡ Discover the Unsaid like… relationship with him/her.ᕤ Always: After Action Reviews That’s what the U. Do not challenge… Ask better questions.” 19 . you can iterate. Discover what that is by asking questions Click Disrupt! How Tos • “Help me understand what you’re trying to achieve. The whole point of making messes. about capturing.” • “Help me understand why my idea isn’t a good one.
revised proposal?” ᕣ Present Alternatives Part 2: Find Your Voice.ᕢ Explore Alternatives your needs… • “What’s driving this deadline?” • “Did I misunderstand our department’s top priorities?” Based on what you learn in Step 1. Take a Stand Better to Ask Forgiveness… If Steps 1—3 Work… Great! No need for the next step. I assume you will review a • “I will revise my budget and get back to you next week. You are successfully changing innovative. • Either: Stop asking for permission altogether. explore alternative solutions to what was first rejected. Just do whatever • Or: Quit WORDS OF WISDOM Richard Branson on Living a Life With No Regrets Click Disrupt! How Tos 20 .” Use information gained from the boss in Step 1 to help close the sale. your relationship with your boss to take more risks and be more ᕤ If Steps 1—3 Keep Getting You Nowhere… You have two choices… you think is best. And then when you get dinged. Like: “Now that I better understand • “I’d like to come back to you with a couple new possibilities?” • “If I meet those requirements. ask for forgiveness. your boss is holding you back and this not going to stop. Clearly.
What will my boss think of me?” What you need to focus on is what’s really slowing you down — your own attitudes and beliefs. Two columns: LEFT List all business routines you do on a daily basis.” “They don’t give me the time to think.” “I can’t look bad.” “I’ll get dinged if it’s not perfect.” “I don’t have time to think. • Self-Imposed Criteria… • Excuses… • CYA… • etc. ᕢ Inventory Your Daily Routines Ten minute exercise. I have to just keep it moving.HABIT Go Faster ᕡ • Ego… 9 How To Let Go To Go Faster Embrace This: The Problem is You slowing things down is you: For at least two out of every three of us: the main cause of • Fear… “I can’t let people see this before it’s right. For example: Click Disrupt! How Tos Current Routines RIGHT Ideal Routines 21 . including the average amount of time you spend on each activity.
so only true high priority emails and critical people get your most urgent and focused attention • Applying the 80/20 Rule to replying to whomever communicates with you. Focus there and “be OK” with not getting back to everyone else. to start opting out of meetings and being more selective. 22 . • Better use of filters on your emails. (80% of your most-valuable communication is with no more than 20% of your contacts.Current Routine Emails: 2 hours Ideally. Examine your other long-held beliefs that may be holding you back and wasting your time. All people who are productive do this! Why do you keep doing that to yourself?! Give yourself permission ᕤ Travel Beyond Your Routines like… Click Disrupt! How Tos • • • • • FOR MORE Communication Tools: Speed-Freak Clarity How to Delete 75% of Your Emails Seven Qualities of Uber-Productive People Lifehacker 11 Productivity Hacks of Super Productive People The people who are producing far more than you.) • The majority of the meetings you attend are a waste of your time. far faster than you have all taken this final step. 2-4 hours per day on time-drains that are within that individual’s ᕣ Close the Gaps Some examples: Gaining back 2-4 hours per day is completely within your control. Should Be Emails: 1 hour Meetings: 3 hours The discrepancy between what you do now and what you should Meetings: 4 hours • Jensen Group research found that the average person is losing control to change! be doing is where you need to focus.
some suggestions for pre-reading… Drive by Daniel Pink That doesn’t mean being fearless. house.)? Why not change (fill in the blank)? Why is (fill in the blank) so damned important to me? Most likely. Everyone is afraid. etc. It’s how you push past those fears that counts. you have at least one long-held belief that’s holding you back from working smarter and faster.0 by Tom Rath Go Put Your Strengths to Work by Marcus Buckingham Predictably Irrational by Dan Ariely How We Decide by Jonah Lehrner Practical Wisdom by Barry Schwartz On Managing Yourself by Harvard Business Review 23 . If you need more help in that • • • • • • • • Click Disrupt! How Tos The 7 Habits of Highly Effective People by Stephen Covey Strengths Finder 2. Tackle that and you will be free to work as smart and as fast as humanly possible.• • • • Is this the right career (or job.) HABIT Go Faster 10 Top Tips: How to Build Your Net En Route Assumption: You Are Ready to Leap area. (See Habits 19-25 for more. Something that’s totally within your control and is totally changeable. or company) for me? Should I be changing my lifestyle (car.
explorers. As your leap progresses you will find whatever it is you need — everything is figureoutable.g. managers.ᕡ Be Specific Everyone who succeeds by design — athletes. dieters. ᕤ Enlist Your Tribe As Manick Bhan described in Disrupt!. All those things that are freaking you out? Don’t worry. “Lose 5 pounds better than “Lose weight. I can do this!” is crucial. to the AttaBoy and AttaGirl support you needed just when things looked darkest.” ᕢ Plan No More Than 3—6 Months any further out would be a waste of time. this week and increase my exercise time by 15 minutes” is far Measurable. Realistic. Think of the SMART model: Specific. to daily direction from your closest supporters. leaders. artists. workers. Only for 3—6 months! During that time. Enlist yours before you go for it. That can range from sleeping on a friend’s couch while in transition. Exercise more. e. Before you leap. ᕥ Be a Realistic Optimist “I can do this. — does so by being clear and specific with their goals. I can do this. It takes a village to make a leap. Pragmatic problem-solving and passionate optimism need to be need to work together as teammates. your social network is your biggest safety net. you will learn so much and things will change so much that planning ᕣ Apply the Immutable Law of Leaping Everything is figureoutable is the one immutable law that governs all successful leaps.. Timebound. But so is plans accordingly. plan your goals for the next 3—6 months using the SMART model. Attainable. the ability to realistically assess progress (or lack of it) and adjust Click Disrupt! How Tos 24 . Be happy.
Do not despair. do you give up? No.ᕦ Stick To It As Cenk Karasapan said in Disrupt!. Push through that. focus on the basics. as part of that. Making most each small step in the process easier. And. Click Disrupt! How Tos 25 . Your reward is just behind the next door! HABIT Simplify Constantly ᕡ Practice Disciplined Empathy and Common Sense 11 Five Ways to Make Most Anything Simpler Simplicity is based on very basic human needs: Could this app be to open and easier to read and understand? Can making a bank deposit be made easier? The first step to making most anything simpler is to walk a mile in the user’s/audience’s/customer’s shoes. But most complexities people encounter can be addressed by simplifying something that already exists. made easier to use? Could this medicine container be made easier things simpler isn’t about solving world hunger. “If there are 50 doors.” You will get tired and be in the dumps several times. and you’re on the 48th door and get tired. You keep trying. It’s about making ᕢ Ask Just One Question Steve Jobs was correct in his belief that customers can’t tell you what they want when it relates to innovations such as the first iPod or iPhone or iPad.
you will never always benefit from simplification efforts.” Your job is to push past that because. (Assuming Listen carefully to the responses you get in Step 2. But if you focus on saving people time go wrong. more systemic. 26 . ᕣ Always Start with Time Poverty and Attention Deficit Disorder Yes.” or “I hate how long it takes to download this. Most people will describe simplicity in terms of pain reduction.g. in the end.Ask your user/audience/customer just one question — “How can we make this easier for you?” — and you will quickly learn what simplicity looks like. These are among the top two challenges that will and on capturing and using their attention wisely. more entrenched problems that need simplification. the simpler it will be for them. there are bigger.. e. ᕤ Always Give the User More Control ᕥ Joy and Great Experiences Trump Pain Reduction you have diligently practiced Steps 1 and 2!) The more control that the user/audience/customer has over using your product or service. “This medicine bottle cap is too hard to open. while people describe simplicity in terms of things they want to reduce or get rid of… Growth in sales and reputation is almost always based on the thrill of simplicity! Something that truly excites! • • • • • • Click Disrupt! How Tos FOR MORE Communication Tools: Speed-Freak Clarity How to Delete 75% of Your Emails Ten Simple Truths The Ultimate Ten-Page Presentation Simpler Company: Starter Kit LinkedIn Discussion: Tools for the Time Crunched Manager The resources above are all free.
the ability to keep anything a secret is usually measured in minutes.• • • • • The following resources require a small fee: Managing Your Manager How to Say No and Get Ahead How to Work Smarter by Asking the Right Questions Strategic Plan on One Page Easy Ways to Build the Courage You Need to Work Smarter HABIT Have Lots of Affairs (On Your Boss) ᕡ Practice Common Sense Getting Away with Lots of Affairs If your boss and your company culture are such that you would never tell your boss you were looking for a new job until after you landed it. but can provide air cover for your occasional missed meeting or other minor transgressions. 12 ᕢ If Possible: Make Your Boss Your Silent Partner you can confide. Not everyone will have this luxury. follow the same approach here. do so right away. be aware that in today’s world. but if you have a boss in whom Click Disrupt! How Tos 27 . However. He/she will not make excuses for you.
The rush of doing your own thing will always be accompanied business is your own.ᕣ Results Always Matter If you are going to have freelance or a business on the side. you will never fail. ᕤ Embrace Terrified Joy away. any excuses for letting the quality or speed of your full-time and still continue to be a full-time employee. It will never go by the terror and anxiety that there is no place to hide when the ᕥ Success Must Always Include Personal Growth Many businesses fail. Planning much further out is a Everything you hope to achieve will take longer than you think it should. Keep calm and carry on.. Everything will change constantly. If you are maintaining your day job and building your business personal growth that’s coming from this outside work. that will ᕩ Get Your Tribe to Evangelize You you.g. Steel yourself for that. Be patient.) When it’s time to go public. make conversations about your affair go a lot easier. ensure that your boss and teammates observe the An increase in confidence. Ever. ᕦ Action-Plan Only Three Months Out ᕧ Evaluate Success One Year Out ᕨ Bring the New You to Work waste of time. there will never be work lapse. (e. Yours may too. The best way to blend both full-time employment and your own thing is not talking about it directly: Let your blog following or your customers or requests for interviews do your speaking for Click Disrupt! How Tos 28 . But if you view every new venture as a path to personal growth. on the side.
not the other way around. being true to one’s vision. Wear the mask of wisdom-comes-with-age. be wasted. Seek to learn about models. Be super humble and much you will learn from them. and much time will 13 ᕢ Get Life Advice. You want advice from them because they haven’t yet learned those inhibiting beliefs and Click Disrupt! How Tos 29 . odds are that someone half your age is more of a digital native than you are. freedom from fear. admit it) approach those half our age as if we’re the ones who should be teaching them. Resist the urge to focus on all things digital. Not Tech Advice As long as they have full access to the latest tools. embracing risks. creativity.• • • • • • FOR MORE Five Top Tips for Starting a Successful Business 30 Wildly Successful Bloggers Reveal It All Six Things Silicon Valley Can Teach Social Entrepreneurs Profiles: Seven Self-Made Immigrant Millionaires The Four Essential Personality Traits of Every Entrepreneur How to Think About Risk When Investing in Your Career HABIT Go Back to the Future ᕡ Be Super Humble Five Dos and Don’ts with a Half-Age Mentor Most of us (c’mon. new business about how to unchain yourself from what you have learned habits.
ᕥ Reverse Mentor… Carefully! You will surely want to share your twice-age wisdom with your young mentor.. But especially with your half-age mentor. and keep demanding that. e.g. Unsure of how to build a disruptive product and build a team of young Turks? Define your exact goals for this experience before enlisting the help of your half-age mentor. mentor too quickly and role clarity will go out the window and your sessions will become a confusing mess of each of you trying to mentor the other at the same time. comfort zone. Reverse • 10 Steps to Finding Your Mentor • 13 Tips on Finding a Mentor • 7 Ways to Be An Effective Mentor FOR MORE Click Disrupt! How Tos 30 .ᕣ Have Specific Goals You want your half-age mentor to take you out of your comfort zone. But do so only as you get close to reaching your goals. But that must be lead to Ahas and experiences that will take you where you want to go. There is a lot you have to teach him/her. establishing the rules make sure that you are contracting to be pushed out of your of engagement is crucial. ᕤ Contract to Be Pushed Like with any mentor/mentee relationship. Do so.
Believe passionately in the cause. 10 TED Talks That Give You the Power to Change the World 10 TED Talks to Change the Way You See the World CNN Heroes: Everyday People Changing the World ᕣ Follow These Checklists ᕤ Bust Your Hump throughout your life. from your heart. All joys and ᕢ Push Your Thinking • • • • Food for thought… Go big. These stories will be those you share most often 31 . Click Disrupt! How Tos Four African Teenage Girls Create a Pee-Powered Generator • Checklist for Changing the World by Nilofer Merchant • 17 Habits of People Who Change the World Guaranteed: This work will be at the top of your most memorable life experiences. Go beyond just volunteering or donating. Unleash yourself.HABIT Fix the World’s Flying Toilets ᕡ Work from Your Heart Top Tips: Making a Difference 14 When it comes to making a difference anywhere — in your family or community or the world — the most crucial thing is to work rewards are linked to how deep your passion runs.
ᕥ Pay It Forward Mentor someone else to do the same thing you did. Most importantly: Promote the frontline heroes and beneficiaries of your work. Click Disrupt! How Tos 32 . Make sure the world knows how special they are. Create your own How To checklist.
Because you’ll Click Disrupt! How Tos you now because it won’t let you down if you do. go do it — because it will work. If I’m ever they’ll be ‘It was a damn good life. “Don’t feel pressured into following somebody else’s dream. regret it. just don’t.SECTION 2 Don’ts wasted a second. I haven’t hit by a bus and I get a chance for last words.’ [ Things to Avoid ] “I’ve lived my life with no regrets. And don’t live anyone else’s live. Do whatever your heart is telling If you have a burning desire to do something. 33 .
Prior to that. you’ll attract those people to you. BUILD ANEW Click Disrupt! How Tos 34 . And if you’re good. Go find it. Educate yourself. HABIT 15 HABIT 16 HABIT 17 HABIT 18 DON’T FIGHT STUPID NEVER HESITATE NEVER ACCEPT DINGLESS TOOLS follows are four things to avoid before you get to that point — PAGE 35 PAGE 37 PAGE 38 PAGE 40 DON’T KNOCK DOWN. He was simply speaking the truth about what matters and what doesn’t.” That’s disruptive hero Jerry Comyn. who is currently a volunteer Project Manager at non-profit Challenges Worldwide. Comyn’s act of leaving his company was a last resort.“Don’t believe what other people tell about life. Question authority. Broaden your horizons. his “Take this job and shove it” resignation letter from an advertising firm went viral. What always keeping in mind what matters and what doesn’t. Go live yours. I’ve found that people are generally good.
And. IMs and more. Currently. unfocused and unnecessary communication. that come with it are also top drivers of stupid wastes of time (if you are not super disciplined). ᕣ Lack of Air Cover Click Disrupt! How Tos Your manager thinks her job is to help you do the company’s bidding. not something that’s just reserved for later… Live a life where you always seek out.” Instead: Always ensure that 15 happiness is a daily goal. I’m more Which also means: “I’ll always have to put up with a lot of successful.4 HABITS FOR ENJOYING THE RIDE HABIT Don’t Fight Stupid ᕡ Live for Daily Happiness Five Ways to Spot Stupid Reverse the mainstream formula for happiness and success. Wrong. The top two offenders are daily meetings and happiness instead of enduring stupid crap! the onslaught of messages through emails. 35 . Emails and More • See Shawn Achor’s TEDx talk. And if I’m more successful. social media and the distractions and energy. Her job is to protect you from corporate stupidity. The Happiness Advantage Jensen Group research has found that the average person loses 2—4 hours per day on cluttered. create and demand ᕢ Red Alert: Meetings. then I’ll be happier.” stupid crap in order to be happy. most of us see it as: “If I work harder.
you’re going backwards… You are becoming stupider without even realizing it. see all links related to Habit 11. they’re making you For more: See Habit 17 ᕥ Training That Doesn’t Challenge The purpose of most corporate training and development is to get you to do what the company wants you to do. how they want you to do it.If you’re not seeing lots of air cover from her. Simplify Constantly. Simple evaluation: If anything you use at work isn’t as work stupid. you should be thinking about moving on. easy to use as your smartphone or tablet. For more: For Steps 2 and 3. But if your boss is not giving you assignments or sending you to training that also pushes you beyond your current way of thinking. ᕤ Sucky Tools One of the biggest ways your company forces you to work stupid is through the design of their corporate infrastructure and work tools. That’s fine…to a point. FOR MORE • Five Paths for Doing Great Work at a Terrible Company • LinkedIn Discussion: Workplace Evolutionaries Click Disrupt! How Tos 36 .
The following is an even-shorter adaptation of a near-perfect. already short and very helpful article on getting past one’s fears ᕡ Identify the Belief That’s Holding You Back ᕢ Identify the Anchors ᕣ Pick a New Belief I can do this!” last job?) most hard to face.”) Click Disrupt! How Tos Embrace evidence and other people’s success stories that show you. (“John spoke up in the same way I’d like to. Punished as a child for speaking up? Chastised for expressing a contrarian view in your “I think I can.g. can get past the anchor that’s holding you back.HABIT Never Hesitate 16 Fear: Acknowledge It. not fired. List your beliefs until you find the one that’s What event anchors your belief? (e. from Fast Company. Yet all of us can push past it if we choose to. But Keep Disrupting Anyway Fear is real. too. You create the reality you serve with your beliefs — how you feel the world operates. I know I can… ᕤ Release the Anchors rewarded.. I think I can…I know I can. and he was 37 .
• Quit Bitching Motivation • 12 Things My Grandmother Told Me Before She Died HABIT Never Accept Dingless Tools Measuring How Good or Bad Your Company Tools Are 17 ᕡ Do a Gut Check “Men have become tools of their tools.ᕥ Chart Your New Course FOR MORE Plan what specifically you will do (SMART goals) in the next few months to back your new beliefs with actions. Compare any and all rules. tools. smartphone. or poorly. Click Disrupt! How Tos Six questions which will help you evaluate how well.” —Henry David Thoreau You have a smartphone and/or tablet that you have customized to meet your needs. 38 . You will have an instant gut check as to whether (if everything they’ve designed for you is as easy to use as your ᕢ Download SimplerWork Index your company’s tools support you. forms and processes that the company wants you to use to your your company is helping you put a ding in the universe — smartphone) — or if they are dinging you.
hackers who are saving business from itself. go here or here or here or here. Subtitled: Is Business At Work With Its Workforce? This report details what to watch in the war between corporate-centered Take any task that your company makes you do — filling out a form.ᕣ Download Work 2. tools and procedures.0 Report ᕤ Build Your Own App and user-centered tools. And Your Company Isn’t Listening… Join the underground army — (between one-third two two-thirds of everyone who works at your company) — of benevolent a time. how much better your company’s tools and infrastructure should ᕥ Hack a Workaround If You Are Unhappy With What You Find. one bad act at • • • • • Hack a workaround. For more about building your own app. for example — and make it easier. more user-centered. You may not be able to convince your company to go with your app. Stop tolerating stupid rules. but you certainly will have a far greater understanding of be. Lifehacker FriedBeef 43Folders Josh Klein on How Hacking Work is Good for Business Digital Inspiration Click Disrupt! How Tos 39 .
of doing things will not be happy with you. Be OK with that. People who innovate in a disruptive world are a lot like kindergarteners. Take how much you are promoting others. For more.HABIT Don’t Knock Down. know: some of those who have a vested interest in the old way And still keep inviting them to join you as your disruption grows The more inclusive you are the better. Ramp it up even more. Click Disrupt! How Tos Of course. Open-source everything. Build Anew ᕡ Some People Will Be Pissed Off: Be OK With That Invite everyone to join you in your disruptive change! However. Take your current factor ten. Everything great that happens gets done 40 . go here. participation and transparency levels and increase them by a 18 Care… and Also Move On ᕢ Share Everything ᕣ Give Everybody Else the Credit ᕤ Play A Lot More during play time. you do that now. and increase it by a factor of ten. No holding back anything until it’s just right or until everything has gone through the proper channels.
FOR MORE The faster you get new versions of your work into other people’s the faster the pissed off curmudgeons will see something they hands. • Six Habits of Remarkably Likeable People • The Business Impact of Lots of Recognition • How Saul Khan is Disrupting Education an entire industry) (Perfect example of a very likeable guy completely reinventing Click Disrupt! How Tos 41 . The faster that grows. Iterate. the faster you grow your following. Iterate like and join you too.ᕥ Launch: Then Iterate.
Co-Founder of Alltop. I make my work fit my lifestyle — so I write — Disruptive Hero Guy Kawasaki.SECTION 3 Guiding Principles [ Live These ] “I’m perfectly happy to be anonymous. My and speak at my convenience. and he’s the former chief evangelist of Apple. an online magazine rack of popular topics on the web. Click Disrupt! How Tos 42 .com.” family is more important to me than anything. he’s the author of ten books including Enchantment and Rules for Revolutionaries.
FOLLOW PASSION YOUR POWER IS IN YOUR NETWORK YOU ARE THE POWERS THAT BE IT’S NOT ABOUT YOU Click Disrupt! How Tos 43 . Co-Founder of Wikipedia HABIT 19 HABIT 20 HABIT 21 HABIT 22 HABIT 23 HABIT 24 HABIT 25 KNOW THYSELF. DEEPLY RESILIENCE MATTERS DISRUPT YOURSELF PAGE 44 PAGE 45 PAGE 46 PAGE 47 PAGE 48 PAGE 49 PAGE 51 OF COURSE. That’s astonishing! The growth of the Internet in the developing realize and is going to have a much bigger cultural impact that most realize.“In our pockets we have a device to access all human knowledge and to communicate with anyone on the planet.” world is coming much faster than most people — Disruptive Hero Jimmy Wales.
0 ᕢ Own Five Inconvenient Truths ᕣ Own Five Life Lessons Of these 60. which three most match you? 44 . which five most match you? 100 Things About You: An Owner’s Manual ᕤ Own Three Cult of Done Values ᕥ Own Three Life Manifesto Values Of these 16. Deeply ᕡ Experiment With Maps • • • • • • Enneagram DiSC MBTI 19 Five Ways to Confirm or Change Your Inward Journey Begin with a map — a self-assessment tool — that not only helps you discover more about yourself. but how being true to yourself impacts others. A few to consider… Emergenetics StrengthFinder 2. which three most match you? Click Disrupt! How Tos Of these 13. which five most match you? Of these 45.HABIT Know Thyself.
ᕡ Write a Legacy Letter to a Loved One work and life. Something magical and extraordinary will happen: Click Disrupt! How Tos 45 . Here are the headlines… 20 Writing a Legacy Letter: Detailed Instruction Clarify for yourself what truly does and does not matter in life Download this graphic from Pinterest for detailed instructions. Specific and Vulnerable You will get back more than you give. Share the most important lessons you’ve learned about ᕢ Share Your Letter ᕣ Talk About It ᕤ In Your Conversation: Be Truthful.HABIT Of Course. Follow Your Passion and in work by passing it on to someone you love.
yet the results to you and them Sure. Do anything like these for 5—30 minutes a day and you will return to the tasks at hand refreshed and more resilient. Buy one less thing you needed and improvise.HABIT Resilience Matters ᕡ Help At Least One Person Each Day ᕢ Go Beyond Standard Respect always are. ready for the next change coming at you. But you can go further. Practice for that. Pack one less thing for a trip. we’re all supposed to do more with less. suffering from time poverty. Or meditate. Click Disrupt! How Tos 46 . Or take a nap. Respect others by doing something ᕣ Learn Something New Every Day ᕤ Lighten Your Load ᕥ Go for a Walk That will train your brain that every day is about a new adventure. you’re respectful. Or a run. if you do these small-yet-big things… 21 Building Resiliency Through Micro-Actions You can adapt more easily and quickly to disruptive change It doesn’t have to be big. Or read a book. Or just sit still. Keep one less thing in the closet. At work. Everybody is for them that saves them time and energy.
You Will Be Blindsided by Worse Risks prepared for. Few of us put ourselves in situations where we get tough love on a regular basis. You Have One Foot in the Grave world around you. If a disruptive world. The idea of disrupting yourself is to pick the risks you think you can manage. You’re on the Right Track If You Feel No Discomfort in Your Career. If you don’t you’re not paying attention to the ᕢ If You’re Not Taking Risks. instead of waiting for the ones you’re not ᕣ Feedback is the Breakfast of Champions. As Robert Frost concluded in his poem: That is what 47 . Click Disrupt! How Tos Start selecting new adventures. Tough Love is the Best Meal of All disruptive world. Seek out more tough love. ones that are new to you and others. and yet that’s exactly what’s called for in a ᕤ When Two Paths Present Themselves: Take the One Less Traveled will make all the difference. you should feel discomfort and a little scared on a regular basis.HABIT Disrupt Yourself ᕡ 22 Top Tips: If It Feels Scary.
You may need to search to find those people.ᕥ The Future of All Work is Learning you learn. others will see as valuable too. Tribes. Itemize and think about what you value. but they are there. It’s that simple. Then start putting that out in ᕢ Everyone Values Saved Time and Saved Effort ᕣ Replace Problem-Solving with Adventures Click Disrupt! How Tos Take on work that saves others time and effort. Yes. Whatever you value. the more you learn and the faster • The Future of Work is Learning • Disrupt Yourself • 10 Ways to Disrupt Your Career HABIT Your Power Is In Your Network ᕡ It All Starts on the Inside the universe. FOR MORE The more you disrupt yourself. Your short-term investment will help you build your network. 23 How You Add Value Will Grow Your Tribe The following are highlights (focused on how to add value) from the free download that accompanied Seth Godin’s book. most everyone wants some help with most challenges they 48 .
face. they’re locking you into a very precarious future. Everyone needs someone to watch out for them. but replacing that experience were expecting was a problem to go away. Find more ways for your network to watch out for the welfare of its members. But the real value for those in your network is not just helping them to solve a challenge. Excite their senses when all they ᕤ Create a Safe Zone That’s super valuable. for change. most Click Disrupt! How Tos If they’re not. with an unexpected adventure. ᕥ Foster a Value of Challenging the Status Quo The more people who have that value within your network. and because of this. the safer and easier it will be for everyone to continue to push HABIT You Are the Powers That Be ᕡ 24 You Can’t Break Free If You Don’t Know You’re in a Cage Every Employer Should Be Teaching You How to Be an Entrepreneur ᕢ At Least Once a Week. 49 . Reserve Some Slow Time We are all forced into morebetterfaster.
And you know what happens to lemmings! Innovation and change is often the result of unexpected and random conversations and experiences. Go to events you wouldn’t normally attend. Create more of them. Talk to more people you don’t know. Explore. free of escalating race that constantly saps you of energy unless ᕣ Do the Opposite of ᕤ Create Serendipity What Everyone Else is Doing Lemmings do the same as the guy in front of them. Take a different route home. Serendipity will find you.org: The World’s Petition Platform Click Disrupt! How Tos 50 . You grow into them and through them. FOR MORE Most of the best experiences in life (and some of the worst) happen to you long before you’re ready. You can’t break you break the habit of fasterfasterfaster.of us are losing the ability to do deep thinking. ᕥ Open the Next Door Before You’re Ready fully ready. Seek out new opportunities before you’re • 9 Beliefs of Remarkably Successful People • Business Wisdom from AirBnB to Zappos • Change.
Every day. these sap you of energy you ᕣ A Mind Free of Envy and Jealousy ᕤ Positive Change ᕥ A Willingness to Learn from Your Mistakes ᕦ Persistence and Patience Fight the good fight and your efforts will outlive you. Everything you want and need will come in time…If you are patient and persistent. but don’t quit. and more. More than just deadly sins. Check out the full blog post.HABIT It’s Not About You On Being a Sustainable Human Being Fight for Everyday. Truth — of all kinds — will always set you free. Do what you’re capable of. The speed at which you learn and unlearn is key to everything. Click Disrupt! How Tos 51 . Rest when you are tired. The following is an abbreviated version of 8 Things You Should 25 ᕡ Personal Greatness ᕢ Honesty and Truth need elsewhere. fight for… Do not what’s easy.
There are only two root human emotions: Love and Fear.ᕧ True Love ᕨ Goodwill FOR MORE Not just romantic love. Always • TED talk: Shut Up and Listen • Why Humility Is So Important Click Disrupt! How Tos 52 . Do the right thing. Always choose one over the other.
simplerwork.Disrupt! Think Epic. How To Addendum www.com bill@simplerwork. Be Epic.com .