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MIKE STERN

3636 N. Fremont St #1 • Chicago, IL 60613


773-549-0525 (h) / 312-735-0226 (c) • Rockpddude@aol.com

Summary Statement

Experienced writer and editor with expertise in generating content that is appealing to readers and
beneficial to advertisers. Strengths include effective research, good interviewing skills, and the ability to
grasp a subject’s intricacies and explain it in a compelling, informative format.

Professional Experience

Radio & Records Magazine/Los Angeles, CA 2007 – 2009


News/Talk/Sports Editor

Reporter and columnist responsible for covering news and trends in the radio industry.

 Generated and formatted all content for daily email newsletter that grew from 400 subscribers to
over 1200 in less than one year.
 Wrote, managed and prioritized news stories posted on the Radio & Records Web site to
maximize page views.
 Participated in twice-weekly editorial call to prioritize stories for inclusion in print magazine.
 Advanced news stories with further detail and interviews to maintain relevance for weekly print
magazine.
 Conceived and wrote weekly columns and long-form features for weekly print magazine that
resulted in increased advertiser revenue.
 Responsible for all aspects of developing and promoting the annual three-day Talk Radio
Seminar with attendance in excess of 2000 people.
 Worked closely with sales to enhance revenue by building client relations and creating new
sponsorship opportunities.

Emmis Radio/Chicago, IL 2003-2007


Vice President/Programming

Responsible for all aspects of on-air programming for two Chicago radio stations including audience
research and the resulting development of product strategies.

 Coached airtalent including veteran hosts like Mancow and Jonathan Brandmeier and young
talent such as Electra resulting in increased ratings for all shows.
 Managed off-air staff of approximately 20 including the programming and marketing departments.
 Generated and administered annual budgets of over $1 million including negotiation of talent and
vendor contracts.
 Developed both station’s online presence increasing traffic and database membership resulting in
over $1 million in interactive revenue.
 Worked closely with sales to build client specific programs such as Budweiser’s ‘Last Band
Standing,” which netted over $250,000 incremental media dollars.
Mike Stern, 773-549-0525 Page 2

Saga Communications/Milwaukee WI 1994-2003


Emmis Communications/Denver, CO
CBS Radio/Detroit, MI, Las Vegas, NV, Dayton OH
Program Director

Improved the ratings performance of radio stations in Detroit, Denver, Las Vegas, Milwaukee, and
Dayton by revamping or re-launching their on-air product.

 Utilized research tools including focus groups, phone surveys and web applications to create
more targeted products.
 Created successful new branding campaigns that were adopted by other stations across the
country.
 Developed marketing campaigns utilizing television, outdoor, direct mail, email and other media
leading to increased ratings.
 Managed the creation and execution of events such as Q101’s Twisted Christmas that sold
upwards of 10,000 tickets three years in a row.
 Established several successful annual fundraising events including “Greg and Bo’s 36 Hours for
Kids,” which raised over $700,000 for Children’s Hospital in Denver in its first year.

Education

Michigan State University East Lansing, MI Bachelor of Arts – Telecommunication

Creative Resources Atlanta, GA Trained Brainstorming Facilitator

Bovine Metropolis Theater Denver, CO Completed year long Improv training class

Comedy College Milwaukee, WI Completed stand-up comedy courses.

Technical Skills

Quark Publishing System Content Management Systems

Microsoft Office AP Style