Bar Matter No.

553

June 17, 1993

MAURICIO C. ULEP, petitioner, v. !"E LE#AL CLINIC, INC., re pon$ent. %a&t ' Petitioner pra( t)i Court *to or$er t)e re pon$ent to &ea e an$ $e i t +ro, i uin- a$verti e,ent i,i.ar to or o+ t)e a,e tenor a t)at o+ anne/e *A* an$ *B* 0o+ ai$ petition1 an$ to perpetua..( pro)i2it per on or entitie +ro, ,a3in- a$verti e,ent pertainin- to t)e e/er&i e o+ t)e .a4 pro+e ion ot)er t)an t)o e a..o4e$ 2( .a4.* Anne/ A 5ECRE! MARRIA#E6 P578.88 +or a va.i$ ,arria-e. In+o on 9I:ORCE. AB5ENCE. ANNULMEN!. :I5A. !"E P.ea e &a..' 5;1<8777 :i&toria B.$-., UN Ave., M.a. Anne/ B #UAM 9I:ORCE. 9ON PAR@IN5ON an Attorne( in #ua,, i -ivin- %REE BOO@5 on #ua, 9ivor&e t)rou-) !)e Le-a. C.ini& 2e-innin- Mon$a( to %ri$a( $urin- o++i&e )our . #ua, $ivor&e. Annu.,ent o+ Marria-e. I,,i-ration Pro2.e, , :i a E/t. AuotaBNon<Cuota Re . D 5pe&ia. RetireeE :i a. 9e&.aration o+ A2 en&e. Re,arria-e to %i.ipina %ian&ee . A$option. Inve t,ent in t)e P)i.. U5B%orei-n :i a +or %i.ipina 5pou eBC)i.$ren. Ca.. Marivi&. !"E 7% :i&toria B.$-. =;9 UN Ave., LE#AL Er,ita, Mani.a nr. U5 E,2a ( CLINIC, INC. 1 5;1<7;3;F 5;1<7;51F 5;;<;8=1F 5;1<8777 !e.. LE#AL 5;17;3;, 5;;;8=1 CLINIC, INC. >'38 a,? 7'88 p, 7<%.r.

It i t)e u2,i ion o+ petitioner t)at t)e a$verti e,ent a2ove repro$u&e$ are &)a,pterou , unet)i&a., $e,eanin- o+ t)e .a4 pro+e ion, an$ $e tru&tive o+ t)e &on+i$en&e o+ t)e &o,,unit( in t)e inte-rit( o+ t)e ,e,2er o+ t)e 2ar an$ t)at, a a ,e,2er o+ t)e .e-a. pro+e ion, )e i a )a,e$ an$ o++en$e$ 2( t)e ai$ a$verti e,ent , )en&e t)e re.ie+ ou-)t in )i petition a )erein2e+ore Cuote$. I ue' G)et)er or not it i i..e-a. +or !)e Le-a. C.ini&, In&. to a$verti e it ervi&e .

e-a.i& t)at t)e e .( +or ot)er purpo e .i t t)e &on$u&t. &)ara&ter.o+ in tru. part o+ 4or3 per+or. +ir. :o.a4(erE na.itte$.e$iate re.u$e on.e o+ )i pro+e iona.a4(er per. an$ a&tin.u t not 2e . na. !)e .i&ation in reputa2.ve a$vi&e an$ $ra+tin. A. or to . o +ar a &on&ern t)e Cue tion et +ort) in t)e or$er.earnin. in a . o+ oun$ .ative $ata in a $ai. 4)i&) )e i &onne&te$ 4it).J.. It i o+ i.o+ .ent in )i o++i&e.at a.p.e un$er t)e )eav( tru t o2.+or t)e &onvenien&e o+ t)e pro+e ion.e-a.o+ t)e pro+e ion.( a.ea$in.ation an$ ot)er a++air ..iti-ation.2ra&e &onve(an&in-.i$ $i tin&tion.e.. 4e .( a tate. == :eri..4a( u2He&t to 2e&o. te.a4 2ear an inti.a4 +ir.e . or o&iet( pro-ra.ent +or 4)i&) re pon$ent i 2ein. 4)i&) i pu2.e invo.2er an$ pe&ia.a( a . =3 !)e u e o+ an or$inar( i.a4 . t)e( are a. !)e( reCuire in ..( to $e&eive or inHure t)e pu2.ora. !)e &ar$ .a4. Co.a4 .into &on i$eration t)e nature an$ &ontent o+ t)e a$verti e. &a2. !)e e &u to..a-aKine.e/ ituation .a4 +ir.( +or t)at purpo eF it &annot 2e a .ar( +un&tion o+ an attorne( or &oun e.e announ&e.t)ou-) t)e e tran a&tion . t)e re tri&tion . &an 2e $ra4n 2et4een t)at part o+ t)e 4or3 o+ t)e . !)e &anon o+ t)e pro+e ion enu.a4(er 4)i&) invo.ana-e..i& or t)e 2ar.ative $ata.$ o+ 2u ine an$ tru t re. No va. 2ran&) o+ .ent or &ontent o+ 4)i&) are &a. Pra&ti&e o+ .ani+o.. !)e e/&eption are o+ t4o 2roa$ &ate-orie .i& or Cua i<pu2. ti.i t F t)e na.. an$ in+or.po e$ 2( t)e &anon .enta.ep)one nu.a4(er .i-ation to &.a. &ar$ i a.i ion to t)e 2arF &)oo.ent o+ )i na.ar( +un&tion 2e per+or.ar-e variet( o+ u2He&t an$ t)e preparation an$ e/e&ution o+ .a( in&.a( 2e un$erta3en.e an$ t)e na.erate e/&eption to t)e ru.o$ern &on$ition &on i t in no ..* =.+are o+ t)e pu2.a4 .anner &on i tent 4it) t)e tan$ar$ o+ &on$u&t i. in tru. +raternitie F t)e +a&t o+ .e . $e-ree an$ ot)er e$u&ationa.ient 4)i&) re t upon a.a4(er to a$verti e t)eir ervi&e .e .ve appearan&e in &ourt an$ t)at part 4)i&) invo.ent &overin.(. aut)or )ip F .i )e$ pri.e. 3i.$' It i ..a( . It e.ta3en to ta 3.i ) )i 2rie+ 2io-rap)i&a. te.en an$ a++air .e-a.an e/ten ive +ie. i not o2He&tiona2.. o per.no i.2er .( a tate.e$ out i$e o+ an( &ourt an$ )avin.i&itation an$ $e+ine t)e e/tent to 4)i&) t)e( .ent o+ t)e openin.e a-ain t a$verti in. +eature o+ a paper.i& o++i&e F po t o+ )onorF .p.o4er t)e $i-nit( or tan$in.ate$ or .e an$ a$$re e o+ re+eren&e F an$.t an$ &o. 3 I1973 e$. 2ran&) o+ . 2ein.p. a o&iate .i3e4i e )ave )i na.ep)one $ire&tor( 2ut not un$er a $e i-nation o+ pe&ia.a( not proper. t)e -ivin.ari.ent o+ t)e .i te$ in a te.ep)one nu.ie$ +ro. t)e na.i t pu2. o+ 2rie+ 2io-rap)i&a. .( pu2.. $i tin&tionF pu2. tra$e Hourna. or o+ &)an-e in t)e partner )ip.a4 pra&ti&e$F $ate an$ p.e-a.e pro+e iona.e.i )e$ prin&ipa.e a$$re e F 2ran&)e o+ . o2He&tiona2.e. attorne( .u t 2e a reputa2.( an$ et)i&a..a4 .i .u$e a Cuotation o+ t)e +ee &)ar-e$ 2( ai$ re pon$ent &orporation +or ervi&e ren$ere$.e-a.a4 un$er . tra$e Hourna. t)o e 4)i&) are e/pre .in &ourt.i3e.(."e.a( )ave no $ire&t &onne&tion 4it) &ourt pro&ee$in. !)e +ir t o+ u&) e/&eption i t)e pu2. %or t)at rea on.$ &u to.ora.i )e$ in a .or at .o4e$ an$ t)o e 4)i&) are ne&e ari.an$ . "e .ent on t)e Ru.. an$ &ienti+i& o&ietie an$ .a( &ontain on. na. .p.o+ a .an( a pe&t a )i-) $e-ree o+ . .e +or .a4 pra&ti&e$.in ot)er reputa2.ve$ in .e.e .ate re.ient re-u.( paper.ini tration o+ Hu ti&e 2( t)e &ourt .ittee t)ereo+. in . t)e na.a&e o+ 2irt) an$ a$. !)e pu2.e-a.e o Court.e or o++i&e a$$re .it )i na. 4)i&) even in&. a o&iate F a$$re e .i tin. atten$e$ 4it) $ate o+ -ra$uation. or perio$i&a. 4it) t)eir 4ritten &on ent.e to 2e pu2. 0Moran.ar.ation to pro&ee$in..a4 .e$ 2( per on po e e$ o+ a$eCuate .an$ 3i. a .i t .e o+ t)e . tea&)inpo ition F . an$ -reat &apa&it( +or a$aptation to $i++i&u. Nor .&u.i t . an$ in+or.2er )ip an$ o++i&e in 2ar a o&iation an$ &o.or o. a 4i$e e/perien&e 4it) .e-a.portan&e to t)e 4e. ta3in.a-aKine. *5u&) $ata .ere upp. a$vi&e on a .e o+ &.ation to t)e a$.( repre ente$.( i. a$$re .i&ation o+ a i.

At t)i point in ti.ini&. Con i$erin.( 2een un$er atta&3 .e-a.o t i.i 2e)avior on t)e part o+ t)e .( $o not an$ &on&.( a . it i o+ ut. to a$verti e )i ervi&e e/&ept in a.inar( a&tion. pro+e ion 4)o e inte-rit( )a &on i tent.i.t)at a repetition o+ t)e a. to a. an$ Hu$i&ia.4i.e or i. o+ pro+e iona. &riti&i .io P.e..ippine Bar. 2e $ea.eve.rea$( a $eterioratin. to a$opt an$ .an in t)e unaut)oriKe$ pra&ti&e o+ .$ t)at t)e a.pu2.ent o+ t)e 3in$ u e$ 2( re pon$ent 4ou.ie+ t)at 4it) t)e pre ent ituation o+ our . it i our +ir.$ on. at ti. 2e. .(. In u.( 2( .e in tan&e or to ai$ a .e-a. 4it) a 4arnin..er..( &annot +a. C.( a&&or$e$ to t)e . .t)at Att(.aHor to&3)o.e . )e i )ere2( repri.aintain t)at .. e++ort to re-ain t)e )i-) e tee.i&ation o+ a$verti e.portan&e in t)e +a&e o+ u&) ne-ative. u2He&t to $i &ip. . +or.ore evere.t 4it) .e$ia an$ t)e &o.a4(er. an$ to e/ert a.ve$ in t)i pro&ee$in.e-a. 5e&on$..e in&orporator. ( te.e . &on$u&t 4)i&) i 2e(on$ reproa&).ate. In&.$er an$ proprietor o+ !)e Le-a. even i+ un+air.2er o+ t)e P)i. un$er an( o+ t)e a2ove<.e $e+inite.(..u ive. it i un$ou2te$. i a ..ar a&t 4)i&) are invo.i& opinion o+ t)e . Ro-e.( erve to a--ravate 4)at i a.o4 t)e pu2.o4a2.a4. No-a.unit( in -enera.an$e$.e.a(..+in$ an$ o )o. pro+e ion.entione$ e/&eption . 4)o i t)e pri.