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1. typeface - a complete set of consistently drawn letterforms, sometimes called a font 2. layout - page design 3. typography - the study of type and letterforms 4. elements of type - the separate parts of letterforms 5. type format - the arrangement of type on a page 6. glossary - a list of difficult or specialized words with their definitions 7. art form - the creation of something beautiful 8. layout - page design 9. categories - similar groups 10. elements of type - the separate parts of letterforms 11. baseline - the bottom of a line of type, excluding the descender 12. horizontally - sideways, across the page 13. freeform - a freely drawn shape, an irregular curve 14. text - non-headline type, the basic words in the body of a document 15. ascender - the part of a lower case letter that extends above the mid-point (or x-height) 16. mid-point - the part of lower case letters which excludes the ascender and descender, also called the x-height 17. descender - the part of a lower case letter that extends below the baseline 18. categories - similar groups 19. serif - the fine line that finishes off the stroke of a letter 20. sans serif - type which does not include serifs 21. x-height - the part of lower case letters which excludes the ascender and descender, also called the mid-point 22. ascenders - the part of a lower case letter that extends above the mid-point (or x-height) 23. descenders - the part of a lower case letter that extends below the baseline 24. proportion - the part considered in relation to the whole 25. counter - the round opening in a letterform 26. crossbar - the horizontal crossing line in some

ELEMENTS of TYPE

letters 27. stem - the vertical stroke of a letterform 28. swash - the curved swirled line or tail used to enhance letters, the flourish 29. hairline - the thin line at the connection point of two thicker lines HISTORY of TYPEFACE DESIGN 30. pre-dates - comes before 31. printing press - a mechanical device using ink and controlled pressure to transfer images and type onto paper 32. scribes - specialists in handwriting and calligraphy who wrote out documents by hand before the development of the printing press 33. adapt - adjust, change, modify 34. baseline - the bottom of a line of type, excluding the descender 35. refinements - improvements 36. flexibility - variety, change 37. Old Style - the earliest type design for the printing press characterized by simple lines and heavy serifs 38. printing press - a mechanical device using ink and controlled pressure to transfer images and type onto paper 39. serifs - the fine line that finishes off the stroke of a letter 40. stem - the vertical stroke of a letterform 41. bracketing - the curve formed when a stem joins a serif 42. contrast - the amount or degree of change from one thing to another 43. Transitional - after Old Style, the next category of type design; it has more line contrast and more delicate serifs 44. contrast - the amount or degree of change from one thing to another 45. bracketing - the curve formed when a stem joins a serif 46. x-heightst - the part of lower case letters which excludes the ascender and descender, also called the mid-point 47. Modern - follows Transitional Style, it has greater stroke contrast and no bracketing of serifs 48. contrast - the amount or degree of change from one thing to another 49. bracketing - the curve formed when a stem joins a serif

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50. serif - the fine line that finishes off the stroke of a letter 51. Square Serif - developed after Modern Style, a type style characterized by uniform line weights and block serifs (without bracketing) 52. bracketing - the curve formed when a stem joins a serif 53. weight - the thickness of a line 54. Contemporary - the most recent type style characterized by uniform line weights and no serifs 55. classifications - categories with similar qualities 56. sans serif - type which does not include serifs 57. x-height - the part of lower case letters which excludes the ascender and descender, also called the mid-point 58. Script - typeface classification for styles which resemble handwriting 59. Novelty, Decorative - specialty type of a consistent design but does not follow the standard classification methods 60. italics - a lettering style, not a typeface classification, characterized by the slant of the letters toward the right MEASUREMENT of TYPE 61. precise - accurate 62. point - a unit of measurement equal to 1/72nd of an inch, a very thin space 63. ascenders - the part of a lower case letter that extends above the mid-point (or x-height) 64. descenders - the part of a lower case letter that extends below the baseline 65. E-gauge - a device used to measure the point size of type 66. ascender - the part of a lower case letter that extends above the mid-point (or x-height) 67. vertical - straight up and down, perpendicular to the horizon 68. leading - the space from one baseline of a group of text to the next baseline, measured in points 69. baseline - the bottom of a line of type, excluding the descender 70. points - a unit of measurement equal to 1/72nd of an inch, a very thin space 71. pica - a unit of measurement equal to twelve points, there are six picas in one inch

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TYPE FORMATTING

72. formatting - the sizing, positioning, and spacing of type in a layout 73. weight - the thickness of a line 74. serif - the fine line that finishes off the stroke of a letter 75. bold - heavy weighted line 76. italics - a lettering style, not a typeface classification, characterized by the slant of the letters toward the right 77. emphasis - importance, intensity 78. points - a unit of measurement equal to 1/72nd of an inch, a very thin space 79. consistently - the same, uniformly 80. leading - the bottom of a line of type, excluding the descender 81. x-height - the part of lower case letters which excludes the ascender and descender, also called the mid-point 82. bold - heavy weighted line 83. typefaces - a complete set of consistently drawn letterforms, sometimes called a font 84. maximum - at most 85. intention - the planned meaning

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