)

INTRODUCTION
Modem age is full of competition. Today, only way of success is your continuous efforts towards the growing market needs and in satisfying them. It is the marketer job to know what the market speaks that is the ever changing needs of the customer through market research and adopt them fruitfully. It is a must for all the companies to make policies according to the customers and the government. Today to succeed for any organization. Has to satisfy its target customer needs. To create a culture in the organization. That is market conscious and responsive to customer needs. oft drinks industry has become big business in India in recent years. The soft drink business underwent major change with the entry of !epsi and "e entry of #oca$#ola it. India in the late %&s when !arle with brands like Thumsup, 'imca and (old spot was a clear$leader the product line of !arle was taken up by #oca$#ola in )**+$*, today both brands are the India-s favourite soft drinks. COMPANY PROFILE In .ew /ern .orth #arolina !harmacist #able /radham Invented !epsi in )%*%. He named his new drink as !epsi #old 0#laiming it cured dyspepsia1 and registered the trade mike in )*&+.2ollowing #oca #olas e3ample, /radham developed a syseem of botting franchises. /y 44I +&& bottlers had signed up..5fter the war /radham stock piled sugar to sage guard against rising costs. In )*6& sugar prices plunged forcing /radham to sell the company in )*6+. !epsi e3isted on the bring of frun uneder various owners for the ne3t decade, until the loft #andy company bought it is )*+). The better in )*+, when, in tithe minds of the of depression it doubled the size of bottle to )6 ounces without raising the prices. In )*+* !epsi introduced the worlds first radio jingle. In )*,) 'oft #andy merged with its !epsi subsidiary and became the !epsi #ola #ompany. !epsi started to produce drinks in cans in )*,%. 2ormer7$coca #ola e3ecutive 5lfred teel becomes resident 6 years later. teel in introduced the slogan 8/e ociable have a !epsi8 and in )*9, put his 'ife, actress loan #arfare to work as !epsi spokesman. :onal ;endall, who became the president of !epsi in )**+, persuaded oviet premier .ikita ;rushev to down a !epsi for the camera at Moscow Trade fair and turned !epsi attention to young people 0The !epsi (eneration1.!epsi#o sales are <6& billion and the company has )69&&& employees at year=s end. !epsi#o creates !epsi #o International,

6 the business that will unite all International snack, beverage and food units in an effort to drive faster growth and improved profitability around the world. !epsi#o releases a panish$language 8!ower of >ne8 television commercial starring !uerto "ican singer and actor, !once, and ?elas@uez, Me3ican$ 5merican singer and actress. 2rito$'ay launches :oritos Adge and Tostitos Adge$ fire e3tension with B&C fewer carbohydrates. (atorade introduces (atorade Andurance Hydration 2ormula$a specialized sports drink to meet the needs of endurance athletes. 2rito$'ay #anada eliminates trans fats from chips and launches a line of 5ll .atural and >rganic products. !epsi #ola to launch !epsi Adge, the first full$flavored cola with 9&C less sugar, carbo$ hydrates and calories than regular cola. !epsi#o publishes first #orporate #itizenship report in its 6&&+ annual "eport. !epsi #o. is the world leader in the food chain business. It consists of many companies amongst which the prominent one are !epsi #ola, 2rito$lay, !epsi 2ood International, !izza$Hut, ;2# and Taco /ell. The group is presently into three most profitable businesses namely, beverages snacks foods and restaurants. It has scores of big brand available in nearly )9& country across the globe. The beverages segment primarily market it !epsi diet, !epsi mountain dew and other brands world wide and D Ep outside the E. . market. They are positioned in close competition with coca #old inc. of E. .5. 5 point to be noted is that #oca #ola (et %&C of it profit from international operation while same figure of !epsi #o. tand at B&C. The segment is also in the booting plants and distribution 2acilities. The snacks food division manufactures and distributes and markets others snacks worldwide. The international operations of this segment include marketing snacks to Me3ico, E.;. and #anada. 2rito lay represents this segment of !epsi #o. The restaurant segment primarily consists of the operations of the worldwide !izza$Hut, Taco /ell and 52# chains !! , !epsi #o-s restaurant distribution operation, upplies #ompany owned and franchise restaurants in the E. . 'ong time 6 players in the cola warsF !epsi #o. is widening the play field. >ver the last years, the company has invested more than 6 billion in its worldwide operations. 5lthough dominated by #oca cola #oke brands have ,,.+C of the market to !epsi-s +6C1 international markets are less saturated and offer a huge potential. In )**, !epsi$ #ola international 0!#I1 formed a joint venture with /razil=s /5A 5 to market products in outh 5merica. The following year !#I launched 5tlantis /ottled water in 5sia and Me3ico. >ther investments include plants in #hina and India. !epsi ma3 contains artificial sweetener not available in the E market, is marketed in over 9&

+ countries. In )*9B !epsi ac@uired 2rito lays and become !epsi #o. :allas based 2ritos lays has been created when Almer :oool in 04ho had discovered 2ritos at a cafG mere the e3ogamy border on )*+61 and Heman 'ay 0HH? layI company1 joined efforts in )*B&.:uring the early )*D&=s ;endall broke into the soviet market by agreeing to distribute tolichnaya ?odka in the E in e3change of !epsi distribution in the-E 0)*%B1, !epsi #o became a major force in the fast food industry. 4hen #oca #ola changed its formula in )*%9, .!epsi stepped up its #ompetition with its long time arch rival claiming victory in the #ola 4ars. #oke and !epsi e3pended their rivalry to tea in )**) when !epsi formed a venture with J ) 'ipton in response to #oke-s announced venture with .estile 0.estea1. In )**+ the company successfully refuted claims that syringes had been founded in !epsi cans. 5fter show sales !epsi began scaling back plans for its double drive$through Hit=s now burger stands in )**,. 5lso that year mountain :ew, the JB carbonated beverage grew more than any of- its competitors, topping 9&& million cases sold. #ourting the interest of (eneration K, in )**9 !epsi began E aspartame-s bitter taste while still cutting caloriesM The present #A> "oger Anrico decided to cast off !epsi #o-s !izza$hut, Taco /ell, and ;2# restaurant chains under a new company named tricon to make a focused company !epsi also plans to sell its <+billion distribution business. !epsi #o is going blue. This is the new color adopted by the company to strengthen its brand globally. 5lso the company is changing colors form generation K to (A.A"5TI>. .AKT. !epsi is also diversifying its product line. In a joint venture with 'ipton, it has won over +&C of the ready to drink tea market, a part of the o called Nnew ageO beverages segment. The company also has a pact with >cean pray to market fruit juices. In )**9 !epsi began testing Mazarin, a coffee based drink co developed by tarbucks. The fast food industry is also ripe !epsi #o=s aggressive innovation. In )**9 !izza Hut introduced Nstuffed crustO pizza and @uickly began setting sales records. !izza hut has also entered in India. In mid )**9 taco /ell gave away <)6 million worth of food to push its Nborder lightO menu not long after, ;2# began adding Taco /ell units to 9& of its restaurants. ;2# has also established itself in India after a much hue and cry. testing of !epsi K', 4hich had 9&C sugar and 9.&LC aspartame, a combination that supposedly masks ". 4ith the purchases of !izza Hut 0)*DD1, Taco /ell )*D%1. and ;entucky 2ried #hicken

, ales from !epsi #o=s other segment, salty snacks food jumped DC in )**, on the strong performance of 2rito 'oy, which has ,+C of its markets. The chips maker has invested <669 million to develop reduced fat snacks, including baked chips and fat free pretzels. The beverage industry has witness the phenomenal growth over the last few years necessitating capacity increase and builds up of commensurate infrastructure to meet the business growth. In order to later to this increasing demand new butting plants are being set up at 5lwar, ;oshi, Podhpur, /hiwari, ;athmandu and (oa 7o produce a ,&&$)9&& bottles per minute. 4hich would mainly cater Q7o northern markets of India an additional line of 6&& bpm. 0bottles per minute1.4ould be established later to manufacture fruits mince$based soft drinks 8ire slice and mangle. "PEPSI "IN RAJASTHAN !A! I started in functions and operations in "ajasthan in the year of )**& by appointing jai drink, jaipur its franchisee In the year )**6, the franchisee was cancelled and area was given to "ajasthan /everage !vt. 'td. It was a marketing company. 2or "ajasthan Market pepsi company pays it-s full attention to cater the need and wants of the customer by starting 8 ?arun /everages 'td. in june )**9 .this is the bottling plants of !5! I the estimated project cost comes out to be "s. 9&crore out of which, 6&crores is the cost of land. /uilding and !lant and rest +& crores are the cost of marketing e@uipment-s eases delivery. Ampty bottles and laboratory. Atc.

OBJECTIVES OF THE STUDY

To analyses and e3plore the market share of !epsi /rand in Paipur #ity. To analyses which flavor 0 #oke, >range, or 'ime1 is more penetration in market of Paipur and which one is more preferred by the customers To e3plore the level of awareness and satisfaction among the prospective customers To analyses the fre@uency of visit of customerHconsumer to the different outlets in Paipur

RESEARCH METHODOLOGY
"esearch :esign is the overall description of all the steps though which the projects have preceded forms the setting of objectives to the writing of the project report. The success of the project depends on the soundness of the research design, which includes problem definition, specific method of data collection and analysis and time re@uired for the project. 2or the purpose of this research both primary as well as secondary data and information will be collected. Primary Data !rimary data will be collected by conducting a survey of various :istributor , located in Paipur. The study would be conducted on distributors and wholeseller purchasing the product of !epsi #o in Paipur "ajasthan. 5 sample of 9& distributors would be selected on the basis of random sampling techni@ue. The study would be based on primary data, which would be collected using the @uestionnaire method. 5ll the aspects of good @uestionnaire would be taken into consideration.

Sec !"ary "ata ome of the important sources from where the secondary data will be collected are as 4ebsites, /ooks, Pournals, and #orporate /roachers etc.

LIMITATIONS OF STUDY
The retailers know us as people from !epsi there by the response could have been biased. 4e could not catch hold of the shopkeepers of lower segment. It is an e3tremely difficult to persuade retailer to respond to @uestionnaire hortage of time

TENTATIVE CHAPTER SCHEME

#hapter R ) #hapter R 6 #hapter R + #hapter R , Introduction #ompany !rofile :ata analysis and interpretation uggestion I #onclusion

RELEVANCE OF STUDY
The study would give an analytical view about the awareness and satisfaction level of the softdrink products of !epsi co. 5s we all know that the distribution channel plays an important role in distributing the final product to the targeted customers H customers. If the channels are not satisfied with company policies then they would try to wave off the customersHconsumers to other products. o I have selected this topic for my study which would provide suggestive points which can be helpful for the company.

BIBLOGRAPHY
). 5.!arasuram, '.'./erry, and ?.5. Seithamal, N(uideline for #onducting ervice Tuality "esearch,Marketing "esearch7 5 Magazine of management and 5pplications 6. +. ,. 9. ,. (ilbert 5. #hurchill, Pr. N Marketing "esearchO %. ;otler, ;eller, ;oshy, Pha N Marketing ManagementO !hilip ;otler, N Marketing ManagementO 4.P. tanton, N 2undamentals of MarketingO

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