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1.

GENERAL HISTORY OF BYCYCLE INDUSTRY

A bicycle, bike, or cycle, is a pedal-driven, human-powered vehicle with two wheels attached to a frame, one behind the other. First introduced in 19th-century Euro e, bicycles now number over one billion worldwide, providing the principal means of transportation in many regions, notably China and the Netherlands. They are also a popular form of recreation, and have been adapted for use in many other fields of human activity, including children s toys, adult fitness, military and police applications, courier services, and cycle sports. The basic shape and configuration of a typical bicycle has hardly changed since the !"r#t ch$"n-%r"&en 'o%e( )$# %e&e(o e% $roun% 1**+, although many important details have been improved, especially since the advent of modern materials and computer-aided design. These have allowed for a proliferation of speciali!ed designs for individuals who pursue a particular type of cycling. The bicycle has affected history considerably, in both the cultural and industrial realms. "n its early years, bicycle construction drew on pre-e#isting technologies$ more recently, bicycle technology has, in turn, contributed ideas in both old and newer areas. %icycle was seen in "ndia in the year &'(). "mport of cycles, however, started in &()* and continued for more than *) years. The +overnment in ,uly &(*- announced complete ban on imports, but cycle kept on simmering in the country till &(.&. "n &'(), selling price of an imported bicycle was around /s.

0*1-$ in &(&2, during the First 3orld 3ar the price 4umped to /s. *))1- but dropped considerably, month by month and came down to /s. -*1- or so 56.7. makes8 and /s. &*1- or so 5,apanese models8. "t would be interesting to mention that in &(&(, five persons in 9un4ab imported cycles and used them on The :all, ;himla. These included one %ishop, Two military men and two contractors including ;. 9ala ;ingh %hogal 5+rand Father of :r. :.;. %hogal of <udhiana8. 6nder special permission of the +overnor, they were allowed to use cycles on =The :all> only for one hour in a day. They imported %.;.A. Cross bar Cycle from 6.7. and it used to be a kind of :ela at that particular hour on the :all in ;imla, the scene watched by hundreds of people everyday.

1.-

THE HERO GROU.

?@ero?, the brand name symboli!ing the steely ambition of the :un4al brothers, came into being in the year &(*.. From a modest manufacturer of bicycle components in the early &(0) s to the world s largest bicycle manufacturer today, the odyssey was fueled by one vision - to build long-lasting relationships with everyone, including workers, dealers and vendors. This philosophy has paid rich dividends through the years. @ero, a name synonymous with two wheelers in "ndia is today a multi-unit, multi-product, geographically diversified +roup of companies. Through fully integrated operations, the :un4als roll their own steel, make critical components such as free wheels for their bicycles, and have the foresight to simultaneously diversify into myriad ventures, like product designing, "T enabled services, finance and insurance, 4ust to name a few. <ike every success story, @ero s saga contains an element of spirit and enterprise$ of achievement through grit and determination, coupled with vision and meticulous planning. Throughout its success trail, the @ero +roup and its members have displayed unwavering passion of setting higher standards for themselves and delivering simply the best to their customers. The @ero +roup philosophy isA /To ro&"%e e0ce((ent tr$n# ort$t"on to the co''on '$n $t e$#"(y $!!or%$1(e r"ce# $n% to ro&"%e tot$( #$t"#!$ct"on "n $(( "t# # here# o! $ct"&"ty./ Thus apart from being customer-centric, the @ero

+roup also provides its employees with a fine Buality of life and its business associates with a total sense of belonging. /En2"neer"n2 S$t"#!$ct"on/ is the prime motive of the @ero +roup and it has become a way of life and a part of the work culture of the +roup. This is what drives the +roup to seek newer vistas, adopt faster technology and create Buality driven products to the utmost satisfaction of customers, partners, dealers and vendors. Today the @ero +roup has a number of accolades and achievements to its credit C yet consumer reBuirements and newer technologies provide fresh challenges every day, and at @ero the wheels of progress continue to turn.

1.3

HERO 4 THE SU.ER BRAND

By %e!"n"t"on, a ;uper brand offers consumers significant emotional and physical advantages over its competitors, which consciously or subconsciously consumers want, recogni!e and are willing to pay a premium for. A ;uper brand cannot be substituted. "t is part of our life. "t has become one with us. "n the morning, we want a familiar flavour of tea, brush with a familiar toothbrush, using a familiar taste of toothpaste. The soap we use has a familiar smell. The shaving cream and the shaving ra!or are familiar and so is the tang of the aftershave. And so through the day, we reach out for familiars. "n a departmental store, we go to familiar sections and shop for familiar brands. 3hen a new one appears in the racks, we stop and look at it suspiciously. Dften, we postpone the decision to try a new for another day, another time. 3hen a brand embeds itself into our lives and we are willing to go to ne#t shop, to look for it, we are no longer looking for a brand. 3e are searching for a ;uper brand. 3hat makes a ;uper brandE Dwn the years, the "ndian market place has been witness to the emergence of a wide variety of ;uper brands. :any have followed the =;tandard rules> of becoming a ;uper brand A great product energy to e#ploit the market, relevance to consumer needs of wants, edge in business technology, superb distribution and superbly chain and consistent Buality. "t is a leap from branding to brand leadership. Considered as ? Dscars of %randing ?, in F* countries of the 3orld, the ;uper %rands in "ndia were bought by the finest marketing guru of all times <ate ;hunu ;en and the unbiased rating agency =;uper %rands "ndia> is now headed by :r. Anmol Gar and includes the most powerful brains in the world of marketing and advertising in "ndia - :r. Gilip ;ehgal, :r. 7:; Ahluwalia, :r. :ike

7hanna, :r. Nabankur +upta, :r. 9iyush 9andey, :r. /aghav %ahl, :r. ;unil 7 Alagh, :rs. Tara ;inha and :r. Hogi C Geveshwar, besides others. +lobally, a select few, e#ceptionally powerful brands, are recogni!ed as ;uper %rands. ;ome of the "ndian brands have made it into this uniBue hall of fame, and amongst that coveted group features @ero Cycles. ;uper %rands are actually the big ideas which provoke us to e#plore the realms of our dreams and inspire us to live satisfying life styles. Anchored in omnipotent consumer insights, the super brands go beyond mere functional promises as they trigger deeply embedded emotional chords. @ero Cycles has been one of the most progressive and dynamic brands for the decades now. :ore than -F)) dealers, 0')) employees and more than (.. Crore satisfied customers, have directly or indirectly, endeavoured tirelessly to make @ero Cycles a phenomenal success and are the true guardians of this brand. Ambitions, belief, empathy and a strong culture of sensitivity are at the heart of @ero Cycles brand. Iach of these values is reflected in the company>s products, its communication and its dealings with suppliers, employees, dealers and customers. %e it company>s environment friendly manufacturing processes or the brand initiatives for the lower income customers, leadership is all about capturing the hearts J minds of the people- the way a true @ero always does.

1.5

6UALITY 4 THE DRI7ING FORCE


At @ero Cycles, Buality is a tradition, be it in the form of well trained

labour, technically superb machines or world class Buality. The conformance to Buality at @ero begins on shop floor, with every worker ensuring at each stage manufacturing, that only perfect product passes through his hands. @ero>s production department too believes in following the !ero-defect approach and continuous upgradation of its manufacturing systems. The marketing and operations teams are also constantly creating new and effective strategies using modern management techniBues. And finally, every @ero cycle goes through a series of rigorous Buality checks before it leaves the factory. No wonder, @ero is in proud possession of ";D-())&, ";D-())F J %KL" certifications and also ";D &0))&, environmental compliance endorsement from the :inistry of Invironment.
Constant quality upgradation ensures that the company stays in the global mainstream and maintains its edge, through excellence. A technology tie-up with National Bicycle Industries of apan led to the launch of the !"orld #$ series of cycles, besides introduction of new frame designing and features li%e- A-frame, &-frame, '-frame, (wan shaped frame, speedometers ) indicators among others.

1.+

6UALITY .OLICY
TD :IIT T@I C6;TD:I/ NIIG;, IM9/I;;IG ANG ":9<"IG %H :A"NTA"N"N+ CDN;";TINCH "N L6A<"TH T@/D6+@ CDN;";TINCH "N L6A<"TH T@/D6+@ CDNT"N6D6; 69+/AGAT"DN DF TIC@ND<D+H ANG @6:AN INGIAKD/ FD/ :AM":"N"N+ T@I /IT6/N DN "NKI;T:INT TD T@I /IT6/N DN "NKI;T:INT TD T@I ;TA7I @D<GI/;

1.8

EN7IRON9ENTAL .OLICY
@ero Cycles <imited, shall strive to study in global mainstream by 9roviding world class Buality bicycles and services through Total compliance to applicable legal of other reBuirements and proactively incorporating cleaner technologies1techniBues thereby

Conserving resources, preventing pollutants at source and demonstrate continual improvement in our environmental performance.

1.:

GLOBAL GEARING
Today @ero Cycles is one of the handful companies in "ndia which can

Hero;# 'o&"n2 the G(o1e boast of the global scale of operations, not 4ust in si!e or superior technology, but also its innovative marketing strategies. True to its leadership stature, @ero has not only achieved a volume of production that can be matched by no other cycle manufacturer in the world, but has also started e#porting bicycles to countries like 6;, +ermany and ,apan, which is a manifestation of @ero>s Buality and marketing capability. @ero>s forays into the overseas markets pioneered the "ndian e#port in bicycle segment as early as &(.-. 3hile initial e#ports were restricted to the Africa and the :iddle-Iast, today more than *)O bicycle e#ports meet the demands of sophisticated markets in Iurope and America. "ndeed, to dare to e#plode from a small town of <udhiana to world>s best and household name in '( countries, it has @erculean task by any standards.
*his (uper Brand has still a long way to go but there is no hurdle too big and no accomplishment permanent as this super brand thri+es on the philosophy that ,eroes in the mar%et-place are the ones, who forge strong relationship by being rele+ant, constant and persistent, ...the *rue ,eroes - in spirit and in form.

1.*

INNO7ATION

Born out o! .$##"on


*he ore goes into fire only to shed off its impurities. (imilar is the man whose +irtues shine when he is tried by the fire of life. *a%ing upon !No+elty$ itself as a competitor, the ,ero Cycles, has been always stri+ing for perfection and inno+ation in e+ery aspect of their dealings. *he pursuit to inno+ate is endless at ,ero, so much so that !inno+ation$ has become a bu-- word in ,ero premises. ,ero Cycles has been able to use changes and new trends to its ad+antage by identifying emerging need gaps and expanding its product portfolio to appeal to different %inds of customers. In its endea+our to %eep a stepahead of times, ,ero$s most ad+anced ) modern . ) & department continuously creates inno+ati+e products ha+ing functional attributes ) aesthetics, meeting the aspirational needs of its proud customers around the globe. As a result, ,ero Cycles was able to launch se+eral new concepts and models in bicycles li%e the /ountain Bi%es, .acer Bi%es, &irt *errain Bi%es ) &-frame bi%es besides creating a +ariety of cycles for different user segments and sub-segments 0 including women and children, students, ad+enture see%ers, labourers, city customers and fitness conscious. .olling out nineteen new models in 1ust one year, itself spea%s +olume for ,ero$s emphasis on inno+ations ) designs.

1.9

.RO9OTIONS

6ntil &('., the company had no need for mass communication. %ut as competition started growing, @ero Cycles begun to feel the need for creating lasting impression on the customer>s mind. "n the mid &(')s @ero was perceived to be the manufacturer of the basic black bicycles. The company reBuired an image change. "t needed to communicate to customers the vast portfolio of products that it had, particularly in the recreational segment. The launch of innovative products and their use as image builders happened simultaneously. ;ince &('., the communication strategy has been to build each product separately and create a uniBue positioning for them. "n this way the /anger was positioned as the bike for outdoor fun, "mpact was the preferred choice among city riders and ,et was pro4ected as the lightest running roadster while @awk was the racer>s edge. Iach of these launches and their promotion, gave the @ero brand a new meaning. The brand has also used celebrities - including film stars (an1ay &utt, .ani /u%her1ee, ,rithi% .oshan and
Ameesha 2atel. *he latest is India$s new bowling sensation, Irfan 2athan who has also been a real life ,ero cycle user.

1.10

BUILDING RELATIONSHI.S

At ,ero, it$s always belie+ed that there is much more to life than 1ust business. As a company with a heart, it has certain commitments towards its employees, the society and the nation. *hough growing incomes, changing life styles and a+ailability of cheap customer finance has changed the mar%et scenario enormously, ,ero belie+es that cycles can still be the dri+ing force of the rural economy. By introducing the loan facilities under !,ero Cycle 3oan 'o1ana$ through Corporation Ban% and 4riental Ban% of Commerce, ,ero Cycles has enabled low income customers to purchase cycles on easy terms.

Commitment to its employees is 4ust as important as commitment to the society. All efforts are taken to make sure that employees are provided the best working conditions as work culture at @ero revolves around the philosophy-if there>s one way to work, it>s with the heart. At @ero Cycles, there is a strong affinity towards building the relationships with employees, workers, vendors and dealers. ,ob security, growth opportunity and respect are the unspoken, yet understood components of every man>s package who chooses to work within the fold of @ero family. "t is Buite common to find two generations of the same family working together in the company, or the workers sharing their skills with other family members and passing on finest training to each other. "t goes without saying that people at @ero are its largest investment and easily the largest asset. At customer front too, @ero>s perception of customer relationship management 5C/:8 does not end with merely meeting their e#pectations and aspirations or by ensuring complete customer delight by overnight turnaround of customer complaints, but it goes several steps beyond that hori!on. The company believes in delivering value to the customers even before they feel the need. This has helped @ero Cycles develop immense brand loyalty and customer satisfaction.

<ike a true ;uper %rand, @ero has been able to attract the respect and awe of not only its users, but also those who are directly or indirectly e#posed to it.

1.11

SOCIAL RES.ONSIBILITIES

In this way, the company has fulfilled its social obligation. Charged with their mission nationalistic fer+or, the ,ero 5roup has always been acti+ely in+ol+ed in (ocial and /edicare acti+ities, such as pro+iding medical facilities for the under pri+ileged, ,ospitals, ,eart .esearch 6oundation and /obile /edical 7ans. ,ero also runs schools and colleges, maintains par%s and public facilities.

1.12

THE BEGINNING

."(($r# o! Gro)th 3e look over our shoulders, we see the past. 3e use it to make a better present and a beautiful tomorrow, as tomorrow isn>t 4ust another day, it>s another chance for us to better ourselves and to e#cel. @ero Cycles is a product of this philosophy. The philosophy that instills commitment, team work and foresight. @ero>s colossal 4ourney started before independence. The four :un4al brothers, hailing from a small town called 7amalia, now in 9akistan, are the men who are behind the mission. %rotherhood apart, what knit the men together was the wealth of will, integrity, ambition J determination. "n the year &(00, they decided to start a business of bicycle spare parts in Amritsar. "ts is modest beginning and the ne#t - years saw the business grow rapidly.%ut the dark clouds of partition eclipsed their plans of the future. 3ith renewed vigour and optimism, the operational base was shifted to <udhiana. %y &(*., the brothers had began manufacturing key components of bicycles and as a logical way forward, began to assemble the entire cycle at their manufacturing

plant in <udhiana. "n the early days, the plant had a capacity for F* cycles per day. Dver the ne#t few years, the %icycle 6nit started growing in stature and si!e, attracting skilled engineers, technocrats, administrators and entrepreneurs. From a modest beginning of mere .-( bicycles in the year &(*., @ero Cycles products over &'*)) cycles a day today, the highest in global reckoning. 3ith the 0'O share of the "ndian market, this volume has catapulted @ero in the =+uinness %ooks of 3orld /ecords> in &('. and edge over global players is being maintained since then. A tiny acorn has now become a mighty Dak. From cycle to two - wheelers was a natural step, and the @ero +roup came into being. The @ero +roup, today, is a vast conglomerate of companies, either in the form of collaborations, 4oint ventures or fully owned subsidiaries, with more than /s. &)))) Crore turnover annually. @ero +roup, besides being the world>s largest manufacturers of bicycles, motorcycles and chains to this date, has diversified into newer segments like "nformation Technology, "T Inabled ;ervices and Financial ;ervices.

1.13 THE 7ISION

?3e, at the @ero +roup are continuously striving for synergy between technology, systems and human resources to provide products and services that meet the Buality, performance, and price aspirations of the customers. 3hile doing so, we maintain the highest standards of ethics and societal responsibilities, constantly innovate products and processes, and develop teams that keep the momentum going to take the group to e#cellence in everything we do.?

1.15 THE 9ISSION STATE9ENT


?"ts our mission to strive for synergy between technology, systems and human resources, to produce products and services that meet the Buality, performance and price aspirations of our customers. 3hile doing so, we maintain the highest standards of ethics and societal responsibilities. ?
*his mission is what dri+es us to new heights in excellence and helps us forge a unique and mutually beneficial relationship with all our sta%eholders. "e are committed to mo+e ahead resolutely on this path, shown to us by +isionaries li%e /r. (atyanand /un1al, /r. 4m 2ra%ash /un1al, the late /r. &ayanand /un1al and late /r. .aman 8ant /un1al. /r Bri1mohan 3all /un1al, Chairman ) /& - *,9 ,9.4 5.4:2.

1.1+ THE HERO GROU.


The @ero +roup has done business differently right from the inception and that is what has helped us to achieve break-through in whatever product category we have ventured in. The +roup s low key, but focussed, style of management has earned the plaudits amidst investors, employees, vendors and dealers, as also worldwide recognition. The growth of the +roup through the years has been influenced by the number of factorsA The @ero +roup through the @ero Cycles Givision was the first to introduce the concept of 4ust-in-time inventory. The +roup boasts of superb operational efficiencies. Ivery assembly line worker operates two machines simultaneously to save time and improve productivity. The fact that most of the machines are either developed or fabricated in-house, has resulted in low inventory levels.
In ,ero Cycles 3imited, the 1ust-in-time in+entory principle has been wor%ing since the beginning of production in the unit and is functional e+en till date. *he +endors bring in the raw material and by the end of the day the finished product is rolled out of the factory. *his is the apanese style of production and in India, ,ero is the first company to ha+e mastered the art of the 1ust-in-time in+entory principle.

1.18 NATIONAL 9AINSTREA9


,ero 5roup;s humane approach is manifested in all aspects of commercial production.

The +roup undertakes various pro4ects and activities of socio-humanitarian nature to contribute to the National :ainstream. +roup Companies, @ero Cycles <imited and @ero @onda :otors <imited have been pioneers within the +roup, in undertaking socially productive work of myriad nature. He$(thc$re /aman :un4al :emorial @ospital is a &))-bed hospital with a well-eBuipped laboratory, a fully functional operation theatre, an out patient department as well as a casualty section. A fully eBuipped 'o1"(e c("n"c provides comprehensive health care to the rural masses in Gharuhera. The 'e%"c$( centre on the factory premises of the +roup Companies is open for the #u1-ur1$n $n% rur$( co''un"t"e# of the surrounding areas. The medical centre is also eBuipped to provide F"r#t A"% $n% $'1u($nce !$c"("ty for road accident victims. Dther efforts, under the auspices of @ero Cycles <imited includeA Eye C$' #A 3ith over &*,))) patients e#amined and about &2)) cataract operations performed so far, these Iye Camps have also aided patients with free accommodation, food and medicines. F$'"(y .($nn"n2 C$' #A @eld since &((- at the Civil @ospital, /ewari and %awal, these camps offer monetary incentives to the masses to adopt family planning measures. B(oo% Don$t"on# C$' #A These camps are being organised on a regular basis since &((F. 0.0 units have been donated to "ndian /ed Cross ;ociety in the last camps. ENT Chec< u C$' #A Conducted by specialists from A"":;, these camps have been organi!ed since November &((2

He$rt Chec<-u C$' #A ;ince ,uly &('', free camps are being organi!ed in collaboration with Iscorts @eart "nstitute and /esearch Centre, where specialised diagnosis methods like Ichocardiography and IC+ are used. Reh$1"("t$t"on C$' #A Conducted with the assistance of the Gistrict /ehabilitation Centre, /ed Cross ;ociety, /ewari, these camps help physically challenged villagers to rehabilitate and re-employ themselves. :any patients have found a new lease of life on account of the physical aids given to them.

1.1* HERO GROU. CO9.ANIES


@ero +roup ranks amongst the Top &) "ndian %usiness @ouses comprising following companies, with an estimated turnover of *.)) Crores during the fiscal year F)).-F))2. The spirit to manufacture outstanding Buality products at affordable prices and to manage the perfect balance of fine Buality and engineering satisfaction, is the @ero +roup philosophy that drives the wheels of progress for the +roup Companies and the @ero +roup, as a wholeC A brief overview of the ever progressing and highly success-oriented @ero +roup Companies areA &. @ero @onda :otors <imited F. @ero Cycles <imited -. @ero Cycles <imited 56nit ""8 0. :un4al ;howa <imited *. :a4estic Auto <imited .. @ero I#ports 2. :un4al Auto "ndustries <imited '. ;unbeam Auto <imited (. :un4al Castings &). @ighway "ndustries <imited &&. /ockman Cycle "ndustries <imited &F. @ero Cycles Cold /olling Givision &-. :un4al Auto Components &0. ;atyam Auto Components <imited &*. @ero +lobal Gesign &.. Iasy %ill <imited &2. @ero :otors <imited 5@ero 9uch8 &'. @ero Corporate ;ervice <imited &(. @ero :indmine

Turno&er o! the 2rou =->>8->:?4 R#.1-+> Crore#

@ero Cycles <imited

@ero @onda :otors <imited

@ero Cold /olling Givision

@ero :otors <imited

@ero I#ports

:a4estic Auto <imited

/ockman Cycle "ndustries

@ighway Cycle "ndustries

;unbeam Auto <imited :un4al Auto "ndustries <imited :un4al ;howa <imited

:un4al Castings

:un4al Auto Components

@ero +lobal Gesign @ero Corporate ;ervices <imited - @ero "TI; - @ero :ind mine - @ero ;oft

Iasy %ill <imited.

1.19 BOARD OF DIRECTORS


;h. %ri4mohan lal mun4al A 5Chairman8

;h. ;atyanand mun4al ;h. Dm parkash mun4al ;h. Ki4ay kumar mun4al ;h. ;uresh chandra mun4al A ;h. Ashish kumar mun4al A ;h. ;unil kant mun4al ;h. 9anka4 mun4al ;h. ;.k. /ai A A A

A A A

5Co- Chairman cum :.G. of works8 5Co-Chairman cum :.G. of mktg. J admn.8 5:.G. of international marketing8

5:.G. of domestic mktg.8 5:.G. of unit-"" ;ahibabad8 5:.G. of C./..division8 5:.G. of new hero auto rim division8 5:.G. of works8

1.->

9ILESTONES
@ero>s success saga contains the element of courage, great,

determination, enterprises and perseverance coupled with vision and meticulous planning 19+8 4 @ero Cycles <td. was established.

1981 4 /ockman Cycle "ndustries <td. established, which is today the largest manufacturer of bicycle chains J hubs in the world. 1983 4%icycles e#ports take off from "ndia P a faray into the international market. 19:1 4 @ighway Cycles was set up. "t is today the largest manufacturer of single speed J multi-speed freewheels in the country. 19:+ 4 @ero Cycles <imited became the largest manufacturer of bicycles in "ndia. 19:* 4 :a4estic Auto <imited was formed and @ero :a4estic :oped was introduced. 19*1 4:un4al Casting established. 19*5 4 @ero @onda :otors <imited established in 4oint venture with @onda :otors, ,apan to manufacture :otorcycles. "t is now the world>s largest producer of two-wheelers. 19*+ 4:un4al ;howa <td. established to manufacture shock absorbers and sturts and is today one of the topmost shock absorber manufacturer companies in this country. 19*+ 4&)) cc @ero @onda :otorcycle was launched, which, later on in &('', became No.& among all motorcycles in "ndia. 19*8 4@ero Cycles <imited entered the +uinness %ooks of 3orld /ecords as the largest bicycle manufacturer in the world. 19*: 4@ero :otors, a division of :a4estic Auto <imited set up in collaboration with ;teyr Giamler 9uch of Austria. +u4arat Cycles <imited, now known as :un4al Auto Centre <td. was established to manufacture and e#port state-of-theart bicycles and light products in its full automated plant at 3agodia. ;unbeam Auto <imited, earlier a unit of @ighway Cycle "nd.<td., established as an ancillary to @ero @onda. "t has the largest die casting plant in "ndia. 19** 4@ero 9uch was introduced by @ero :otors <td. which was a revolutionary machine to set new records of petrol efficiency in *) to .* cc engines. 19*9 4/anger bicycles 5a generic name for :ountain %ikes today8 was introduced by @ero Cycles <imited.

199> 4@ero Cold /olling Givision established, which is one of the most modern steel cold rolling plants in "ndia. 1991 4@ero @onda received National 9roductivity Council Award and also the Iconomic Times P @arvard %usiness ;chool Association Award against F)) contenders. @ero Cycles introduced 7idd P the first branded bike in children>s segment. 199- 4 @ero Cycles introduces "mpact, the first citibike in "ndia. :un4al ;howa <td. received national safety award. 1993 4@ero I#ports was established as "nternational Trading Givision for group J non-group products. 199+ 4 @ero Corporate ;ervices <td. was established. The first e#erbike from @ero +roup was introduced with the name P Allegro. 1998 4@ero 3inner, a large wheeled scooter with a choice of *) cc J 2* cc engines was launched by @ero :otors <td. :un4al ;howa <td. received %ritish Council>s National ;afety Award. 199* 4 @ero %riggs J ;tratton Auto 598 <td. was set up to produce 0-stroke two wheeler engines in various cubic capacities. :un4al Auto Components established to manufacture gear shaft J gear blanks for motorcycles. ->>> 4 The first fully automated bicycles by the name =9D3I/%"7I> was introduced by @ero Cycles <imited. @ero Corporate diversified into ".T. and ".T. Inabled ;ervices through its services segment @ero Corporate ;ervices <imited. ->>1 4 @ero @onda emerges as the market leader in motorcycles with the sales of over a million motorcycles and a market share of 02O. @ero +lobal Gesign established to offer engineering services in CAG1CA:1CAI related to new product development design, engineering, manufacturing. ->>- 4 @ero Cycles <imited ties up with National %icycle "ndustries, a part of :atsushita +roup, ,apan, to manufacture high end bicycles. Fastener 3orld established. Iasy %ills <imited established to offer utility bill collection and retail services.

->>3 4 ;uper ;tarter ;eries launched by @ero Cycles <imited. Tie-up with <ive %ridge "nc., 6.;.A., Aprilia ;cooters, @aly J %ombardier /ota# +mb@ of +ermany. ->>3 4@ero @onda continues to be the world>s largest manufacturer of twowheelers with the market of more than 0'O. ->>5 4 @ero /etail "nsurance %usiness established. ;uper ;mart ;eries introduced by @ero Cycles <imited. ->>+ 4 @ero "TI; strengthens its relationship with AC;,6;A,6;G *.) billion market cap and Fortune *)) company. ->>8 4 @ero @onda enters the scooter segment, launches &))cc ?9leasure? ->>8 4 @ero +roup celebrates +olden ,ubilee year since inception. "t was commemorated by sales of over &* million motorcycles J over &)) million bicycles. ->>: 4 @ero +roup have made &- models of e-bikes.

1.-1 THE ACHIE7E9ENTS

The +roup and its management have acBuired a number of accolades and achievements over the yearsA @ero +roup :anagement style has been acclaimed internationally by 3orld %ank and %%C, 67. @ero +roup is discussed as a case study at <ondon %usiness ;chool, 67 and "N;IAG, France. 3orld %ank has acclaimed @ero Cycles as a role model in vendor development based on a world-wide study. The <ondon %usiness ;chool, 67, has done a case study on the +roup as model of entrepreneurship. %oston Consulting +roup has ranked @ero +roup as one of the top ten %usiness @ouses on Iconomic value, in "ndia. @;%C-:erril <ynch has estimated @ero +roup to be amongst the top value creators in the five years F))&-)*. The @ero +roup is recogni!ed as a long term partner and an ideal employerA is @ero +roup s partnership with @onda :otors, ,apan is over over &' years old. +roup Chairman, :r %ri4mohan <all :un4al received the coveted ?Irnst J Houng Intrepreneur of the Hear? award for F))&. @ero Cycles was ranked -rd amongst top "ndian companies /eview F))) Asia s leading companies award 5F))-8 by Far Iastern Iconomic /eview. F) years old. @ero +roup s 9artnership with ;howa :anufacturing Corporation, ,apan

@ero Cycles is the 3orld s largest manufacturer of %icycles with annual sales volume of over 0.' million cycles. @ero Cycles <imited is a +uinness %ook /ecord holder since &('. as the world s largest manufacturer of bicycles, with annual sales volume of *.F million bicycles in FH F))0. Ingineering I#ports 9romotion Council has awarded @ero Cycles with the %est I#porter Award for the last F' years in succession. They had starede with the production of F* cycles per day and at present @I/D CHC<I; <":"TIG is the largest producer of cycles, producing &.*)) cycles a day.

.hy#"c$( L$yout o! Hero Cyc(e# Lt%.


C.R.D"&"#"on
&F && ( ' F) 2 F& * F & &' &( &0 &* &. &2 &) 0 &-

@ey to the hy#"c$( L$yout


&. F. -. 0. *. .. 2. '. (. &). ;ecurity <awn Tabular +enerator /oom ;crap Hard I#port ;tore I#port packing Canteen /anger &F. ;crap Hard &0. %oiler house &*. 9aint shop &.. :ain store &2. 9olish ;hop &'. Iffluent Treatment plant &(. e-bike manufacturing unit F). e-bike manufacturing unit F&. /eceipt and dispatch ;tore Admn, %lock and systems &-. /im plant

&&. e-bike unit

1.-- CO9.ANY .RODUCTS A CO9.ETITORS


9$Bor .ro%uct# The @ero Cycles <td. :anufactures cycles, rims, free wheels, hubs J chains and cold rolled strips as a main product. Company has long portfolio of different range of cycles. Company has &-Fmodels in the list, covers all the three section-gents, ladies and kids. "t also manufactures cycle parts for its own reBuirements. After fulfilling the reBuirements of company, it can e#port its remaining Buantity. The main products areAi8 ii8 iii8 iv8 v8 vi8 Cycles /ims Free wheels @ubs and Chains Cold /olled strips I-bikes

Co' et"tor# "n Cyc(e 9$r<et


&. F. -. 0. *. Avon Dpera T" Atlas Dthers 5Neelam, 73, %;8

Co' et"tor "n e-1"<e '$r<et


&. F. -. China @i-tech Avon Dpera

INTRODUCTION TO ROADSTERS

There are two types of /oadstres F.& F.F +INT; <AG"I;

-.1 GENTS
1. CET

FEATURES FRA9E FOR@ HANDLE Irgonomically Gesigned, 6pgraded <ugged /oadster Frame. I#tra /igidity 9rovided "n Gesign. Attractive Crown cover. Irgonomically Gesigned :ildly /aised @andle For Comfortable /iding 9osture "n 6p-/ight 9osition. BRA@ES 9UDGUARDS Newly Gesigned ;ynthetic /esin @andle +rips. ;pecially Ingineered Centre 9ull %rake ;ystem. 6-;haped, ;teel :udguards.

;pecially Gesigned /eflector For /ear :udguard. HUBS Thick %arrel, ;teel C9, -F10) @oles. CHAINDHEEL 00T#2 Crank, ;teel C9. A CRAN@ CHAIN CO7ER SADDLE .EDAL DHEELS Attractive Luarter Chaincover. 5Full +ear Case as Dptional.8 ;cooter type 1 /elease type 1 As per reBuirement. ;turdy 9edals 3ith Anti-;kid 9edal /ubber %locks. F' # &-&1F.

COLORS GRA.HICS

:odel Available "n Attractive ;hades. Attractive +raphics ;tyled To :atch The Taste Df %ike Inthusiasts.

-.

CET 9ASTER

FEATURES FRA9E FOR@ HANDLE Irgonomically Gesigned, <ugged /oadster Frame. I#tra /igidity 9rovided "n Gesign. Attractive Crown cover. Irgonomically Gesigned /aised @andle For Comfortable /iding 9osture "n 6p-/ight 9osition. BRA@ES 9UDGUARDS CHAINDHEEL A CRAN@ CHAIN CO7ER SADDLE .EDALS COLORS GRA.HICS CARRIER ;ynthetic /esin @andle +rips. ;pecially Ingineered Centre 9ull %rake ;ystem. 6-;haped, ;teel :udguards. ;pecially Gesigned /eflector For /ear :udguard. ;teel C9. Attractive Luarter Chaincover, steel painted. Comfortable 96 molded 1 9KC top 1 /e#ine top saddle. ;turdy 9edals 3ith Anti-;kid 9edal /ubber %locks. :odel Available "n Attractive ;hades. Attractive +raphics ;tyled To :atch The Taste Df %ike Inthusiasts. Dnly for models in 0* J *)cm models.

STAND =O.TIONAL? STAND DHEELS SIEES Dnly for model in 0)cm frame si!e. :odel available in 0)cm, 0*cm J F)cm frame si!es.

3.

Cet .(u#

FEATURES FRA9E FOR@ HANDLE HANDLE GRI.S BRA@ES 9UDGUARDS HUBS New +eometry for :ore ;trength J Gurability. %lade 3ith Flattened G-;ection J Thicker Inds For Inhanced ;trength J :atching Attractive Crown. I#tra raised bar in e#tended lug with reinforcing bridges J added strength J durability. ;uperior 1 soft synthetic rubber grip with attractive styling. Curved front stirrup for better spring effect J better breaking with moulded grey synthetic rubber shoes. ;tylish mascot on front mudguard and reflector on rear mudguard. "mproved Buality of, cups J a#le etc. for better performance

J prolonged life. CHAINDHEEL 0'T 1 00T M 2 Crank, ;teel C9. A CRAN@ SADDLE New e#tra strong CD:FD saddle. 5Dther saddles also available on demand8.

.EDALS LA9.

;turdy 9edals with attractive, anti skid durable rubber blocks. ;leekly cut pattern in C9 steel.

BRAC@ET CHAIN CO7ER ;tylishly engineered, durable Buarter chain cover. RI9 F' M &-&1F, 3estwood with radial knurling on beads for better TYRE TUBE COLORS A GRA.HICS tyre grip. F' M &-&1F, %lack . :oulded tube with a special feature of easy to maintain valve body. Attractive modern graphics J aesthetics.

5.

Roy$(

FEATURES FRA9E FOR@ HANDLE Irgonomically Gesigned, <ugged /oadster Frame. I#tra /igidity 9rovided "n Gesign. Attractive Fork Iyes. Irgonomically Gesigned :ildly /aised @andle for Comfortable /iding 9osture in 6p-/ight 9osition. BRA@ES 9UDGUARDS Comfortable ;ynthetic /esin @andle +rips. ;pecially Ingineered Centre 9ull %rake ;ystem. Gome shaped ;teel :udguards.

;pecially Gesigned /eflector for /ear :udguard. HUBS Thin %arrel, ;teel C9, -F10) @oles. CHAINDHEEL 00T#2 Crank, ;teel C9. A CRAN@ CHAIN CO7ER SADDLE .EDAL DHEELS COLORS Full +ear Case while Luarter Chaincover optional. /elease type 9KC top comfortable saddle. ;turdy 9edals 3ith Anti-;kid 9edal /ubber %locks. F'#&-&1F. :odel Available in Attractive ;hades.

-.- LADIES
1. CET

FRA9E FOR@ HANDLE

Irgonomically Gesigned, <ugged /oadster Frame. I#tra /igidity 9rovided "n Gesign. Attractive Crown cover. Irgonomically Gesigned /aised @andle For Comfortable /iding 9osture "n 6p-/ight 9osition. ;ynthetic /esin @andle +rips. ;pecially Ingineered Centre 9ull %rake ;ystem. 6-;haped, ;teel :udguards.

BRA@ES 9UDGUARDS

;pecially Gesigned /eflector For /ear :udguard. CHAINDHEEL ;teel C9. A CRAN@ CHAIN CO7ER SADDLE .EDALS COLORS GRA.HICS CARRIER STAND Attractive Luarter Chaincover, steel painted. Comfortable 96 molded 1 9KC top 1 /e#ine top saddle. ;turdy 9edals 3ith Anti-;kid 9edal /ubber %locks. :odel Available "n Attractive ;hades. Attractive +raphics ;tyled To :atch The Taste Df %ike Inthusiasts. Dnly for models in 0* J *)cm models.

=O.TIONAL? STAND DHEELS SIEES

Dnly for model in 0)cm frame si!e. :odel available in 0)cm, 0*cm J F)cm frame si!es.

SDOT ANALYSIS
3.1 STRENGTH :anagement with vision +ood corporate image <ocation advantage ;trong brand image Luality of :aterial ;atisfactory +ood customer base Captive Consumption . @" :ill with advance capabilities @ydrogen annealed furnace for better finish Kery well I#perienced human resource Can produce special grade material "nfrastructure facilities for northern region

3.

DEA@NESS Irratic deliveries "nability to accommodate customers in urgencies 9acking Buality not up to the reBuired standards <ack of order traceability and tracking "nter1intra departmental communications not effective No action plan in Buality problems of repeated nature /ecurrence of similar problem "neffective implementation of corrective measures Gelay and damages during transportation New developments perpetual delay Gevelopment in high Buality customer is poor 6nprofitable product mi# Narrow width limitation in 2.) mm

3.3

O..ORTUNITIES +rowth in auto1white goods segments +rowth in economy will pull the demand Girect 1indirect e#port opportunities to increase the market Forward integration in press metal components1tubes1 coated 1wider width %ackward integration like tip up with some @/ producer

3.5

THREATS @uge idle J additional capacity in industry and e#pansions in new mill ;hift of C/ market TD @/, @/ oiled and pickled market Gesperation of competition will cut down profits /egionalisation due to high transportation costs. Gecimation of GG1IGG grades 6sage pattern changing from C/ to galvani!ed, colour coated and ;.;. ;teel

RE7IED OF LITERATURE
Accor%"n2 to .h"((" # A Hercu(e# 198> "f your bicycle has a ;turmeyArcher hub 5c&()--&(()s8, it should have on the hub a date of manufacture, which would normally also be the cycle s date of manufacture. "t may also be possible to date your bicycle from its frame number which on early models is usually located underneath the seat lug, under the saddle. This only applies to a genuine /aleigh, not to other makes. The list below will help with dating your /aleigh bicycle from the frame numbers, but is not a definitive list, it simply notes occasional frame numbers that coincide with certain years of manufacture. Accor%"n2 to 9$rt"n itQs Buite interesting that you have found one of our top brands over there. "n short, the Crescent %icycle Factory was located in the city of 6ppsala until the beginning of the 2)Qs when it was sold to the ;tiga leisure-ware co. which deals with leisure and sports products from lawn mowers to air rifles and the lot. Crescent still remains as a separate brand and is produced in Karberg at the production plant of the Crescent-:onark Co. Crescent is famous for itQs lightweight forged steel alloy frames and that is the only detail produced locally nowadays, as far as " know. All other details are imported. Crescent is still considered to be one of the best among the standard bikes to go around for reasonable money. " have got a sports roadster from the beginning of the ')Qs myself, bright metallic green with &F-gear ;himano. Hour comment about the alloy cast details and spectacular hubs made me curious. "s that standard eBuipment, or perhaps a special version e#ported to the 6; onlyE "f you would like any particular information, 4ust drop me a line " recently picked up a /oyce 6nion that " believe to be a &(*( model 5that is what is indicated by the ;A rear hub date at least8. The bike is in e#cellent condition and everything 5e#cept pedals8 seems to be original. " found it an

interesting bike because of the condition of the bike,the hand painted pinstriping and lettering on the bike 5including ?:ade in @oland - <and of %icycles?8, and the headbadge. "t has a ;A - speed, 3einneman ,r. sidepulls, and a 6nion ?matress spring? type vinyl saddle. "t also has F. inch wheels 5but not the current :T% F. inch si!e8 and what " believe are the original Gunlop tires - also in e#cellent condition. " know that /oyce 6nion bikes today are very ine#pensive department store bikes and are distributed by /oyce 6nion but made by other comapnies for them. 3as this the case in &(*(E " can tell the frame is not of the same level of Buality 5or weight8 as a /aleigh of the same bvintage. with the F. inch wheels, was this considered a ?boys? bike 5didn t all ?adult? bikes have F2 or F' in ch wheels in that era8. Goes anybody have any info on who actually made the bike for /oyce 6nion. anybody have or know of a source for literature reA ads regarding this bike. Thanks in advance for any and all answersR ,amie

RESEARCH METHODOLOGY
/esearch methodology is one of the important aspects of any pro4ect. This gives us a clear cut view of the methods so used while gathering the information so needed for the completion of the report.

RESEARCH DESIGN /esearch design is a series of advanced decisions that taken together comprise a master plan or model for the conduct of an investigation. ;o research design provides a framework of plan for study, which guides the collection, measurement, analysis, and interpretation of the data. The research in my pro4ect is e#ploratory. DATA COLLECTION 9ETHOD "n this pro4ect sources of data collection are both primary and secondary data. 9rimary source of data includes personal interviews as well as structured Buestionnaire. ;econdary source of data includes the use of books, brochures and "nternet services. OBCECTI7E To study the market of @ero roadsters bicycles To study the availability of different brand of bicycles To analy!e the particulars of cycles in different companies To study the fact of various features, Buality of roadsters bicycles in market.

SA9.LING TECHNI6UES Non probability convenience sampling was done to select the most accessible population with some knowledge about bicycles were chosen. Constant Buality upgradation ensures that the company stays in the global mainstream and maintains its edge, through e#cellence. A technology tie-up with National %icycle "ndustries of ,apan led to the launch of the =3orld &> series of cycles, besides introduction of new frame designing and features like- A-frame, G-frame, Hframe, ;wan shaped frame, speedometers J indicators among others. DATA USAGE For the analysis and interpretation only primary data is used, however for the conclusion and recommendations the primary data along with verbal knowledge and information obtained from customers was used.

OBCECTI7E OF THE STUDY


&8 To study the market of @ero roadsters bicycles F8 To study the availability of different brand of bicycles -8 To analy!e the particulars of cycles in different companies 08 To study the fact of various features, Buality of roadsters bicycles in market. *8 To study the strengths and weekness of @ero Cycle <td. .8 To study the opportunities and threats of @ero Cycle <td. 28 To know the present position of company among all the other competitors
8) To provide the real and truthful information of the company

ANALYSIS A INTER.RETATION

T$1(e :.1 4 Do you o)n 1"cyc(e F S.No. &. F. O)n B"cyc(e Hes No No. o! re# on%ent# &)) ) .ercent$2e &))O )O

F"2ure :.1 Do you o)n 1"cyc(e F


100% 100% 80% Percentage 60% 40% 20% 0% Yes Options No 0%

INTER.RETATION According to the above graph &)) per cent respondents have their own Cycles.

T$1(e - 4 For )h$t ur o#e you u#e 1"cyc(e F

S.No. &. F.

O)n B"cyc(e I#ercise Traveling

No. o! re# on%ent# 0' *F

.ercent$2e 0'O *FO

F"2ure :.- 4 For )h$t ur o#e you u#e 1"cyc(e F

60% 50% Percentage 40% 30% 20% 10% 0%

48%

52%

Exercise Purpose

Traveling

INTER.RETATION As per the data collected *FO respondents use their cycle for traveling and 0'O for e#ercise.

T$1(e 3 4 Dh"ch 1r$n% %o you h$&eF S.No. &. F. -. 0. *. Br$n% @ero Avon Atlas Neelam Dthers No. o! re# on%ent# *' F) &F . 0 .ercent$2e *'O F)O &FO .O 0O

F"2ure :.3 4 Dh"ch 1r$n% %o you h$&eF


70% 60% Percentage 50% 40% 30% 20% 10% 0% Hero Avon Atlas !ran" Neelam Ot ers 20% 12% 6% 4% 58%

INTER.RETATION According to the above graph, @ero is on the "st position with *'O respondent, Avon F)O ,Atlas &FO , Neelam .O and others 0O.

T$1(e :.5 4Fro' )here %"% you co'e to <no) $1out th"# $rt"cu($r 1r$n%F S.No. &. F. -. O t"on# Advertisement %rand "mage Friends No. o! re# on%ent# F-. &F .ercent$2e F-O -.O &FO

0. *.

:outh marketing Dthers

F.(

F-O .O

F"2ure :.5 4Fro' )here %"% you co'e to <no) $1out th"# $rt"cu($r 1r$n%F
40% 35% Percentage 30% 25% 20% 15% 10% 5% 0%
A"vertisement !ran" #mage $rien"s %out mar&eting Ot ers

36%

23% 12%

23%

6%

Options

INTER.RETATION As per the data collected F-O of respondents getting information regarding bicycles from advertisement, F-O from :outh :arketing, -.O from brand image, &FO from friends and .O from others. T$1(e:.+ 4 Dho t$<e# the %ec"#"on o! urch$#"n2 the 1"cyc(eF S.No. &. F. -. .urch$#"n2 %ec"#"on ;elf 9arents %oth No. o! re# on%ent# *. F0 F) .ercent$2e *.O F0O F)O

F"2ure :.+4 Dho t$<e# the %ec"#"on o! urch$#"n2 the 1"cyc(eF

60% 50% Percentage 40% 30% 20% 10% 0%

56%

24%

20%

'el(

Parents !u)ing "ecision

!ot

INTER.RETATION According to the above graph decision of purchase is taken *)O by self respondent, F0O by parents and F)O by both parents and self.

T$1(e :.8 4 S.No. &. F. -. 0. *.

Dh"ch ty e o! 1"cyc(e you h$&e o! th$t 1r$n%F No. o! re# on%ent# 00 F) &. &F ' .ercent$2e 00O F)O &.O &FO 'O

Br$n% /oadster Fancy ;ports +ear Dthers

F"2ure :.8 4 Dh"ch ty e o! 1"cyc(e you h$&e o! th$t 1r$n%F


60% 50% Percentage 40% 30% 20% 10% 0% *oa"ster $anc) 'ports !ran" +ear Ot ers 20% 16% 12% 44%

8%

INTER.RETATION As per the data collected 00O of the respondent have roadster, F)O having fancy cycle, &.O have sports, &FO is having gear and 'O others cycles.

T$1(e :.: 4Dh"ch !$ctor "n!(uence# your 1uy"n2 %ec"#"on the 'o#tF S.No. &. F. In!(uence 1uy"n2 %ec"#"on ;tyle Luality No. o! re# on%ent# &F -F .ercent$2e &FO -FO

-. 0. *.

9rice Comfort Gesign

F0 FF &)

F0O FFO &)O

F"2ure :.: 4Dh"ch !$ctor "n!(uence# your 1uy"n2 %ec"#"on the 'o#tF

35% 30% 25% Percentge 20% 15% 10% 5% 0% 't)le 12%

32% 24%

22%

10%

,ualit)

Price

-om(ort

.esign

#n(luence /u)ing "ecision

INTER.RETATION The above figure shows that -FO people purchase the cycle on the basis of Buality, F0O price, FFO comfort &FO style and the remaining &)O on the basis of design T$1(e :.* 4 Dh$t "# your o "n"on re2$r%"n2 the r"ce o! ro$%#terF S.No. &. F. -. .r"ce /easonable Affordable I#pensive No. o! re# on%ent# *. -) &0 .ercent$2e *.O -)O &0O

F"2ure :.* 4 Dh$t "# your o "n"on re2$r%"n2 the r"ce o! ro$%#terF

60% 50% Percentage 40% 30% 20% 10% 0%

56%

30%

14%

*easona/le

A((or"a/le Price

01pensive

INTER.RETATION As per the collection of data *.O of the respondent feel that price of the roadster is reasonable, while -)O feel that it is affordable and 0)O consider it as e#pensive.

T$1(e :.9 4 Ho) 'uch %o you "nten% to $y !or ro$%#terF S.No. &. F. -. O t"on# &)))-&*)) &*))-F))) Above F))) No. o! re# on%ent# F. *. &' .ercent$2e F.O *.O &'O

F"2ure :.9 4 Ho) 'uch %o you "nten% to $y !or ro$%#terF

60% 50% Percentage 40% 30% 20% 10% 0% 100021500 26%

56%

18%

150022000

A/ove 2000

INTER.RETATION As per the data collected *.O respondent intend to pay between &*))-F))) for roadster, F.O between &)))-&*)) and &'O are ready to pay above F))) on the basis of better Buality.

T$1(e :.1> 4 Doe# %"#count o!!er $!!ect your 1uy"n2 %ec"#"onF S.No. &. F. Ye# Hes No No. o! re# on%ent# '. &0 .ercent$2e '.O &0O

F"2ure :.1> 4

Doe# %"#count o!!er $!!ect your 1uy"n2 %ec"#"onF


3es No

14%

86%

INTER.RETATION From the above figure it concluded that '.O respondents buying decision is affected greatly by discount while &0O does not consider discount.

T$1(e :.11 4 Are the # $re $rt# o! ro$%#ter $re e$#"(y $&$"($1(eF S.No. &. F. Ye# Hes No No. o! re# on%ent# (' F .ercent$2e ('O FO

F"2ure :.11 4

Are the # $re $rt# o! ro$%#ter $re e$#"(y $&$"($1(eF


3es No

2%

48%

INTER.RETATION As per above figure ('O respondents consider that spare parts of roadster are easily available.

T$1(e :.1- 4 R$te the !o((o)"n2 ro$%#ter 1"cyc(eF S.No &. F. -. 0. *. .o"nt# Luality Features Kariety ;ervice Color .oor 0O &FO &.O FO &)O

o"nt;# ).r.t. #$t"#!$ct"on re2$r%"n2 your

A&er$2e FFO -'O -)O 'O 0FO

Goo% -0O -0O -0O -FO -0O

E0ce((ent 0)O &.O F)O *'O &0O

F"2ure :.1- 4 R$te the !o((o)"n2 ro$%#ter 1"cyc(eF $? 6u$("ty

o"nt;# ).r.t. #$t"#!$ct"on re2$r%"n2 your

,ualit) 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 40% 34% 22%

4%

Poor

Average

+oo"

01cellent

INTER.RETATION According to the above data collected most of the people are satisfied with roadster Buality with e#cellent level 1? Fe$ture#

$eatures 40% 35% 30% 25% 20% 15% 10% 5% 0% Poor Average +oo" 01cellent 12% 16% 38% 34%

INTER.RETATION According to the figure -'O respondents consider the features of roadster is average, -0O consider good, &.O consider e#cellent and remaining &FO consider it poor

c?

7$r"ety
5ariet) 40% 35% 30% 25% 20% 15% 10% 5% 0% Poor Average +oo" 01cellent 16% 34% 30%

20%

INTER.RETATION As per the above graph -0O respondent are satisfied good with roadster variety, -)O average, F)O e#cellent and &.O consider it poor. :ost of the people consider good variety is available.

%?

Ser&"ce
'ervice 70% 60% 50% 40% 30% 20% 10% 0% Poor Average +oo" 01cellent 8% 2% 32% 58%

INTER.RETATION :ost of people consider that service of roadster is e#cellent

e?

Co(or
-olor 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Poor Average +oo" 01cellent 10% 14% 42% 34%

INTER.RETATION As per the data collected 0FO respondents consider that color of roadster is average, -0O consider it good, &0O consider it e#cellent and &)O consider it poor

T$1(e :.13 4 R$te your #$t"#!$ct"on (e&e( re2$r%"n2 the ro$%#terF S.No. &. F. -. 0. Ye# @ighly satisfied ;atisfied Average Gissatisfied No. o! re# on%ent# -' -0 F) ' .ercent$2e -'O -0O F)O 'O

F"2ure :.13 4 R$te your #$t"#!$ct"on (e&e( re2$r%"n2 the ro$%#terF


50% 40% 30% 20% 10% 0% Hig l) satis(ie" 'atis(ie" Average .issatis(ie" 20% 8% 38% 34%

'atis(ction 6evel

Percentage

INTER.RETATION According to the above graph -'O of people have the satisfaction level from their roadster which is e#cellent, -0O good, F)O people satisfaction level is average and 'O people are dissatisfied from their roadster.

15? &. F. -. 0. *. .. 2. '. (.

Dh"ch un"Gue !e$ture# you #u22e#t !or ro$%#terF ;hocker +ood locking Frame ;peedometer <ight +ood Buality %ell Tubeless tyers Alloy wheels Comfortable seat ;trong career

CONCLUSIONS

&. F. -. 0. *. .. 2.

"n general people are satisfied with hero>s Buality 9eople don>t want to spend much on roadsters Luality, 9rice and comfort matter most in buying roadsters 9eople always prefer a heavy carrier 9eople are satisfied with hero Buality and service 9eople need more features ,variety and colors in roadsters @ero has great brand image in the market i.e. it is a market leader in bicycles industry

RECO99ENDATIONS

&.

According to my analysis the company should advertise more about their different models as half of the people are not aware of them

F.

@ero is known for its Buality so the Buality standards should always be maintained

-.

Company should try and reduce its prices for a better sale. As most of people do not like to spend more on roadsters .

0.

/oadster should have more features and good looking frame

LI9ITATIONS
All efforts have been made to make the study a complete and comprehensive survey of the consumer perception. All efforts have been made so that the study present a true picture of the consumer perception inspite of all care and efforts taken are A &. Hu'$n Error 4 STo err is humanT. As these Buestionnaires have been filled by human beings, so they are prone to error. F. T"'e con#tr$"nt 4 A period of si# to eight weeks is Buit to less time for an elaborated survey -. U#er "# not the 1uyer 4 ;ince the user is not the buyer, so the proper analysis of problems cannot be done. 0. Are$ Re#tr"ct"on 4 The survey was limited to <udhiana district so e#act interpretation cannot be done. *. S$' (e S"He 4 The sample si!e of the pro4ect is under taken &)) respondents.

BIBLIOGRA.HY
Boo<# 7otler 9hilip ,oshi /osy De1#"te# www.herocycle.com www.wikipedia.com www.google.com www.ask.com www.yahooanswers.com 9$2$H"ne# Annu$( Hero %$"ry :arketing :anagement :arketing :anagement 7alyani 9ublishers

6UESTIONNAIRE
Name A UUUUUUUUUUUUUUUUUUUUUUUUUU Age A UUUUUUUUUUUU Dccupation A UUUUUUUUUUUUUUUUUUUUUUUU Contact No. A UUUUUUUUUUU

&8 F8 -8

Go you own bicycle E a8 a8 a8 c8 Hes I#ercise @ero Atlas d8 b8 b8 b8 No Traveling Avon e8 Dthers UUUUUUU brandE For what purpose you use bicycle E 3hich brand do you haveE Neelam b8 d8

08

From where did you come to know about this particular a8 c8 e8 Advertisement Friends Dthers UUUUUUUUUU ;elf %oth /oadster ;ports Dthers UUUUUUUUU ;tyle 9rice b8 d8 Luality Comfort d8 b8 +ear Fancy b8 9arents %rand image :outh marketing

*8

3ho takes the decision of purchasing the bicycleE a8 c8

.8

3hich type of bicycle you have of that brandE a8 c8 e8

28

3hich factor influences your buying decision the mostE a8 c8 e8 Gesign

'8

3hat is your opinion regarding the price of roadsterE a8 c8 /easonable I#pensive &)))-&*)) Above F))) Hes Hes b8 b8 No No roadster E0ce((ent b8 &*))-F))) b8 Affordable

(8

@ow much do you intend to pay for roadsterE a8 c8

&)8 &&8 &F8

Goes discount offer affect your buying decisionE a8 a8 Are the spare parts of roadster are easily availableE /ate the following point>s w.r.t. satisfaction regarding your .oor A&er$2e Goo%

bicycleE .o"nt# Luality Features Kariety ;ervice Color &-8

/ate your satisfaction level regarding the roadsterE a8 c8 @ighly ;atisfied Average b8 d8 ;atisfied Gissatisfied

&08

3hich uniBue features you suggest for roadsterE UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU

6UESTIONNAIRE
Gear /espondent, " am conducting a research on the topic ICon#u'er 1uy"n2 re!erence# o! cyc(e#4 A #tu%y o! #e(ecte% 1r$n%#J. 9lease spare a few minutes out of your busy schedule to fill this Buestionnaire. " will be highly thankful to you for your valuable response.
Name A UUUUUUUUUUUUUUUUUUUUUUUUUU Age A UUUUUUUUUUUU

Dccupation A UUUUUUUUUUUUUUUUUUUUUUUU Contact No. A UUUUUUUUUUU

&8 F8 -8

Go you own bicycle E a8 a8 a8 c8 Hes I#ercise @ero ;.7. %ikes b8 b8 b8 d8 No Traveling @ercules Neelam b8 d8 e8 Dthers UUUUUUU brandE For what purpose you use bicycle E 3hich brand do you haveE

08

From where did you come to know about this particular a8 c8 e8 Advertisement Friends Dthers UUUUUUUUUU ;elf %oth /oadster ;ports Dthers UUUUUUUUU d8 b8 +ear Fancy b8 9arents %rand image :outh marketing

*8

3ho takes the decision of purchasing the bicycleE a8 c8

.8

3hich type of bicycle you have of that brandE a8 c8 e8

28

3hich factor influences your buying decision the mostE

a8 c8 '8 a8 c8 (8 a8 c8 &)8 &&8 a8 .o"nt# Luality Features Kariety ;ervice Color &F8

;tyle 9rice

b8 d8

Luality Comfort b8

e8 Gesign

3hat is your opinion regarding the price of bicycleE /easonable I#pensive &)))-&*)) Above F))) Hes .oor b8 No bicycleE E0ce((ent Goo% b8 &*))-F))) Affordable

@ow much do you intend to pay for bicycleE

Goes discount offer affect your buying decisionE /ate the following point>s w.r.t. satisfaction regarding your A&er$2e

/ate your satisfaction level regarding the bicycleE a8 c8 @ighly ;atisfied Average b8 d8 ;atisfied Gissatisfied