Questionnaire

For determining factors affecting a Two-Wheeler purchase by a student. Sir/Madam, This survey is a part of our Academic Project at Proton Business School. Request you to take some time and fill up the below questionnaire. Please tick mark in the box provided.(multiple ticks will do according to the question) Thank You. 1. Please provide us with the below information Name………………………………………………….Age…………..Mobile No……………………………………………… E Mail………………………………… Income………………… Education……………………… 2. Do you have a Two-Wheeler at present? Yes / No

3. Are you planning to purchase a Two-Wheeler? Yes / No 4. If yes please choose one of the below time frames.  Within 1month  month 1-3  3-6 months 5. Does utility affect your purchase? Long Drive City Drive Remote areas Drive 6. Whom do you consult to decide upon the product? Friends Family (Brother/Father/Relative) 7. How do you want to purchase your vehicle? oCash / Loan 8. Where do you research information on the products? Internet (Chat Forums, Online Review, Product Website, Automobile Sites) Visit Showrooms Through Road shows/Stalls TV Shows News Papers Auto Magazines Advertisements 9. Do TV/Newspaper expert’s reviews/comments affect your decision? Yes 10.If you are planning to purchase in what price range of your bike 35-40 40-45 45-50 50-60 / No

 six and above

65 and above

11.Since your parents finance the bike, do you think price is the biggest factor while zeroing upon your choice.  Yes / No

12. How do you get aware of New Launch? Advertisement Acquaintance Purchase 13. How would you categorize yourself? Bike Enthusiast Bike is Just a Transport Bike is Status Symbol

Bike is a Style Statement

14.On a scale of 1-10(where 1 is minimum and 10 is maximum) please rate the below factors/attributes based on their importance to you while purchasing a bike. Example: - Price 9. *Inherent Factors a.)Price……….. b.) Fuel efficiency ……………. c.)Color…………. d.)Brand………………. e.)Maintenance………........ f.) Resale value………….. g.) Sturdy………….. h.) Driving Comfort………… i.)Style (graphics, shapes, accessories, silencer design, handle design, bag/box)………… j.)Engine Specifications: Power, Acceleration etc……………….. k.)Value added services…………. l.) Self-Start, Disc Brakes, Alloy Wheels, Tuff Up/Tubeless tyres…………………….. ^External Factors a.)Finance………….. b.) Dealer location………… c.) Dealer repute…………. d.) After sales services………………. e.) Spare parts availability………….. f.) Promotional offers………………….. If others, please specify…………………………………………………………………………………………………… ………… 15. Do you think external factors may overtake inherent factors while making a decision? Yes / No Thank You very much for your precious time.