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money using video technology
Preface / Introduction
This is a series of articles about Video Marketing and how it can help you become very profitable. Feel free to comment: To see how I create these ebooks in less than 5 minutes visit my site at "F R E E consultation ($150 value). Expert shows you how to make money online.Call (757-647-2886) 24/7 Skype me homeprofitcoach NOW! Profit today!"free EBook on list building prior to contacting me!. http://www.HomeProfitCoach.com/?rd=kr2fDPDb
Table of Contents
1. "With one look." Video marketing is the key to stupendous online success. Here's what you need to know about it and how to be instructed FREE by a master of the genre. 2. The What, When, Where and HOW you need to know about PROMOTION to make consistent sales! 3. 'The Thing.' What Arthur Godfrey can teach you about immediate online video success. A (mostly) laudatory look at the man who brought intimacy to media. 4. Here are the Ten Commandments for maximum (particularly home business) success. Thou shalt follow them if profits be thy goal.
Start off 2014 right with these proven steps to help build your list and in turn make money using video technology
"With one look." Video marketing is the key to stupendous online success. Here's what you need to know about it and how to be instructed FREE by a master of the genre.
by Dr. Jeffrey Lant Author's program note. This article will change your life, IF you read it carefully and are conscientious about implementing its very specific recommendations. That's right, you are just minutes away from a sea change in your circumstances, giving you financial success beyond your imagination, a worldwide business capable of any amount of growth, universal recognition, and deference, delicious, delightful, designed to enrapture every single day. What's not to like? How will this happen? Let's start with some sage advice from a man you know, his songs the ones you whistle while you work, Lord Andrew Lloyd-Weber, (born 1948) a man who understands mass media as well as anyone on our spinning rock and has used them with exhilarating effect . The work I want to bring to your attention today is "Sunset Boulevard", a narcissistic 1950 film about media, especially the films emanating from Hollywood in its Golden Age; their impact, their power and glory, their soaring qualities and unparalleled potential for delusion and pathos, pain and heartbreak. They are the true drugs of our age, and we have all enjoyed them, perhaps not wisely but oh so well, their characters in their thousands being more real to us than the very neighbors who live next door. His lordship took this iconic film with Gloria Swanson eerily role perfect as Norma Desmond, and transformed it into a musical production that draws us into a make- believe world more real than any reality, more captivating, more enthralling, more vital and alive, hence more thrilling and dangerous than our placid, dull, boring truth, which always loses out to the undoubted magic of the movies. This media magic has made thousands rich and favored; the people we admire, look up to, envy and covet, hoping we will succeed as they have; afraid that without timely, specific help and lots of it, we cannot. Now I intend to show you how you can join them, profiting without ever leaving your favorite chair and worn slippers. For this is the magic of online video marketing, and I am your faithful guide and director into its secrets and mysteries. But first, go to any search engine, there find Lloyd-Weber's gem "With One Look". I prefer Elaine Paige's rendition. I heard her sing it in London after its 1993 debut... it sent chills down my spine then; it sends chills down my spine now, so many years later. Let us begin then... your fabulous, enhanced future awaits. Don't miss it. Mass media begin. Mass media began in the 18th century with print publications like "The Times" of London. Nicknamed "The Thunderer" by Charles Dickens it instantly showed the combustible power that could result when messenger, message and a designated population connected and worked together. People took notice of this astonishing alchemy; people always do when money and all its attendant features -- power, glory, peerages of the realm imperial and eternal renown -- are at issue. The means have changed since media's hoary inception but the objective never has, to move the world howsoever you want... while packing benefits away faster than the most efficient of industrious autumnal squirrels. The chief way things have evolved is that now, you, you!, can run a media empire larger than the one on which the sun never set, from the comfort of your home, at once so simple and potent, an http://www.HomeProfitCoach.com Copyright Howard Martell - 2014 4 of 16
Start off 2014 right with these proven steps to help build your list and in turn make money using video technology
apparatus that great personages like Caesar, Napoleon, and Abraham Lincoln would have moved heaven and earth to own, control, understand and use, along with every bright mover and shaker on Earth. Such people would have read this article with avidity, joy, and seething mind... for they understood that using these media would have given them the thrilling, rousing, stimulating, motivating means to move people everywhere to their desired end. This means you, for what was once available only to the elite (and not so very long ago) is now available to anyone, everyone so long as she is willing to follow the necessary steps to transcendent success. Are you? Meet your guide, Dr. Jeffrey Lant, man of media. The first thing you need is a faithful guide, someone who will advise you with a mixture of truth, integrity, good humor, and blunt directness, each element necessary, each significant, the whole altogether precious, rare and essential. My friend, I herewith present my credentials for your immediate review. Born 2/16/1947, I hold 4 university degrees, including two from Harvard which is right across the street from where I am writing this frigid winter's night. My media career commenced over 60 years ago when, aged 5, my first article appeared in the "Downer's Grove (Ilinois) Reporter." I needed help then to achieve the desired result; just as you need help now to achieve yours. My mother was my guide; her first-born son is yours. Since then I have mastered and used every form of media but one. I have never tap- danced on Broadway (still not too late). All the others are my oyster, including print publications ranging from the mass market names which are household words to the obscure, esoteric, path-finding, each a labor of love. I have appeared on film, on radio (local and international), on television (including every major network), I have created my own videos and been a feature in those created by others. I have been a commentator (as I am nowadays at worldprofit.com) on a wide-ranging gallery of subjects timely, pertinent, general and specific. I have written 18 books, thousands of articles including a series on the Boston Marathon killers which the good people at CNN informed me had reached over a billion people. I am glad, for the event sickened and disheartened me, and my observations were trenchant, factual, emotional, heart-rending; it was an honor to share them with my fellow voyagers on this third rock from the sun. Along the way, I have taught marketing, public relations, and communications at over 30 colleges and universities where it has been my privilege to help thousands of (usually) adult learners master essential truths and procedures that give them a leg up in life's ongoing, relentless competition. Now I am ready to help YOU! And, yes, I intend to help you master online video marketing FREE, NOW! Here's how. 1) Go to worldprofit.com. Become a free associate and listen to my 17-minute video. 2) Attend my daily program "Anything Goes". It takes place at 1 pm Eastern at worldprofit.com. It is live and interactive. Don't be surprised when I say "Hi!" Say "Hi!" back. 3) Get yourself a webcam and headset. Their cost runs from $15-30, and they are immediately available at any store selling computer accessories. 4) Then get ready for the best instruction on the 'net. My esteemed and brilliant colleague George Kosch teaches you how to master prospect lead development. Remember, the money's in the list, and you must promote daily to achieve maximum results. We show you how to do that, guiding you http://www.HomeProfitCoach.com Copyright Howard Martell - 2014 5 of 16
Start off 2014 right with these proven steps to help build your list and in turn make money using video technology
productively every step of the way. We call this "bootcamp", and it's guaranteed to help you develop the prospect lists which are absolutely necessary for online success. 5) From George's essential prospect list-development class, you will proceed to mine... and then the fun truly begins, for as soon as your webcam and headset are set up properly (make sure they are), I bring you up and ask you to smile for the camera... thus to commence your dazzling, your dizzying upward career benevolent "To my people in the dark/ still out there in the dark." Without even knowing so, they have been waiting for you, your friendliness, your consideration, and the best offers you will make to them, thereby transforming, ameliorating, always bettering their lives. It all begins "with one look", the look I shall help you craft and perfect... the look that signifies everything, delivers everything, improves everything for you and your suddenly expectant world... the world about to thrill to your appearance.... and rejoice. Don't keep us all waiting even another minute...
Copyright Howard Martell - 2014
6 of 16
The What, When, Where and HOW you need to know about PROMOTION to make consistent sales!
By Sandi Hunter You've been listening to George Kosch's home business training telling you that to make MONEY you need to PROMOTE! But let's make sure you understand and know where to access the resources you need so you can start DOING this today! How to promote. Use the Landing pages (AD EXAMPLES) included in your Worldprofit Member area. On LEFT menu slect ADVERTISING / TRAFFIC the click on AD EXAMPLES. Watch the brief video by George Kosch so you understand and don`t make mistakes and waste time. You can even add a picture of yourself to the landing pages if you like. Also in your Worldprofit Member area in the same section, look in the mini-menu and click on LIST BUILDER PAGES. These are special landing pages that also help you build your email makreting list by giving away free stuff. You can use these landing pages to help build EXTERNAL LISTS such as those at Aweber, Get Reponse or Mail Chimp. George Kosch has recorded a video to help you understand so you don`t make mistakes. PLEASE watch the video. What to promote. Your Worldprofit member area is packed to the rafters with excellent products and services you can sell, and freebies you can offer to entice leads and close sales. Below are just SOME of the areas in your Member area to find the products, services you can sell and stuff you can offer at no cost to entice interest. Left menu, MONEY MAKERS section, select MONEY MAKER PROMO KIT, also FAST CASH MONEY LEFT menu CLICKBANK Store, select CLICKBANK Promo Kit, and Banner Promo Kit TOP menu, select PLR STORE/THE VAULT LEFT menu, under MONEY MAKERS, select UNIVERSAL BONUS BUILDER LEFT menu, under MONEY MAKERS, select EASY DEAL BUILDER WHY promote. To make money online you must generate a steady supply of leads while buiilding your email marketing list. At Worldprofit your leads are called ASSOCIATES. These are people who sign up on your LANDING PAGES to be a free Associate member. When they do so you then have a lead! If you use the LIST Builder pages mentioned above you also give people the option to join your list! Associates you sign up get automatically added to your Prospect Manager in your member area for easy follow up. Leads are what you need to make sales! Building your email marketing lists mean you have a constant source of people to promote to and sell products to! When to promote. Promote as often as you can, whenever you can, but don't skip a dose! No promotion means NO SALES. Let that be your guide for how often and when to promote. When you are hungry you eat. When you need to make money, you PROMOTE! http://www.HomeProfitCoach.com Copyright Howard Martell - 2014 7 of 16
When you need to make money, you PROMOTE! Where to promote. Free and low cost ADVERTISING OPTIONS! LEFT MENU, select SOLO-BLASTER to 30,000 LEFT MENU, select ADVERTISING/Traffic then click on TRAFFIC INJECTIONS LEFT MENU, select ADVERTISING/Traffic then click on 20+ Income Streams LEFT MENU, select ADVERTISING/Traffic then click on GUARANTEED VISITORS LEFT menu, select ADVERTISING/Traffic then click on SOLO ADS to 81,000 LEFT menu, select ADVERTISING/Traffic then click on BANNER PROMO KIT LEFT menu, select ADVERTISING/Traffic then click on GREAT AD SOURCES LEFT menu, select WORLDPROFIT MARKETPLACE then click on ADD/EDIT your website TOP menu, select PROMO-BOTS. Watch the video to understand how to benefit from this automated tool for promotion. Left menu, select ADVERTISING/Traffic then click on FAST TRACK to join our own ad co-op. There are even more resources in the Advertising/Traffic section so your time is well spent investigating on your own. ************ Other helpful stuff to help you with your PROMOTION. Magic List Builder - this is POWERFUL! TOP MENU, select MAGIC LIST BUILDER. Watch the video to see how to use this to get leads and build your email marketing lists Knowing if your advertising efforts are working is CRITICAL! So track your ads and clicks with Worldprofit's AD TRACKER. Left menu, under ADVERTISING/TRAFFIC select AD TRACKER (it's free). If you want an even more sophisticated way of tracking your ads, on LEFT MENU, under MONEY MAKERS section, select ADVANCED LINK TRACKER for a paid option of tracking your ads. Easily organize all your promotion using Worldprofit's Lead Funnel, Link Manager and Promo Organizer. All 3 tools can be found under LEFT MENU under MONEY MAKERS then look for the names on the sub-menu. ******* Additional Tools for the more advanced marketers Worldprofit's Landing Page Builder - LEFT MENU under ADVERTISING/TRAFFIC select LANDING PAGE BUILDER Squeeze page builder - LEFT MENU under ADVERTISING/TRAFFIC select SQUEEZE PAGE BUILDER Worldprofit's Lazy Blogger System - LEFT MENU select WEBSITE MANAGEMENT then click on Lazy Blogger System. http://www.HomeProfitCoach.com Copyright Howard Martell - 2014 8 of 16
Ebooks are great lead generators. Use Worldprofit's Ebook creator (it's free). On LEFT MENU, under MONEY MAKERS section, select Article Ebook Creator and also Ebook Rebrander. There you will also find content for your ebooks, and easy to use ebook cover creators and more. Ok we are going to stop there as we think we've given you enough to keep you busy. *********** Final words. Don't get caught up in the details, just DO IT. Promote that is. Don't expect to learn it all in one day, or get instant results. If you get stuck submit a support request form and ask for help. We are here 7 days a week to help you. No other company provides you the number of tools we do, the variety of nique resources, the in depth training and the level of support as Worldprofit does. Take advantage of us and what your Worldprofit membership includes. Try to attend the weekly interactive LIVE home business bootcamp training with George Kosch (or watch the recording). We offer this training for you! We know how to do this stuff, so the purpose of the training is to provide demonstrations and answer your questions as we teach YOU how to build your own successful online business. Make a commitment to yourself to learn and create a stronger financial future for yourself and your family. That starts with following the training, doing your promotions and giving yourself time to see results.
Copyright Howard Martell - 2014
9 of 16
'The Thing.' What Arthur Godfrey can teach you about immediate online video success. A (mostly) laudatory look at the man who brought intimacy to media.
Author's program note. I can see Arthur Godfrey's domain so very clearly in my mind's eye. It was my grandmother's kitchen, a place of succulent smells and apple- pie order, the care and feeding of her extensive brood her primary, her only objective. There on the counter, under the wooden cupboards filled with the essential ingredients for one gustatory triumph after another, was the radio. It was oblong, plastic, two shades of brown I recall, turned on promptly and early every day, the clear signal that a brand-new day had begun, a day for which we would be ready... thanks to her ample meals... and the upbeat chatter of Arthur Godfrey, who cheered her at her labors, made her chuckle and nod her head in perfect agreement as he delivered some sage advice or admonition, always candid comments a long-time friend might make... or a joke that just missed being blue... but wasn't. The radio brought so many on-air friends to the spotless kitchen on Belmont Road, people like Gertrude Berg, Amos and Andy, Ralph Edwards, Stan Freberg, Bob and Ray, Fibber McGee, The Ol' Professor (Kay Kyser), but none more eagerly awaited or more warmly welcomed than Arthur Godfrey. This article tells you why, and if you're one of the burgeoning number of people worldwide who want to stay home and profit from online media (like I do) you'll attend to every word in this article as if it were celestial writ, explicated just for you, as it most surely is. But first the music, wacky, humorous, written by a wag (Charles Randolph Green), sung by a wag (Godfrey), always sung raucously by its listeners, who often had to be shushed by grammie who could be counted on to mind our wavering manners. It's called "The Thing", and you'll find Godfrey's 1950 version in any search engine. In a moment you'll be tapping your feet to the silly little ditty, smiling. That was Arthur Godfrey's talent... and it made him rich, the friend of presidents, and the buddy and pal to folks everywhere who regarded him as the signal companion and confidant of their often difficult and isolated lives. He had a good time dreaming up what he dished out to America; he was sure you'd have a good time listening to it... and he was right. '"But this is what he hollered at me/As I walked into his shop/ 'Oh, get out of here with that (knock, knock, knock)/ Before I call a cop'." Facts about Arthur Godfrey (1903-1983). Arthur Godfrey came near to not existing at all. You see, his mother Kathryn Morton Godfrey was from a wealthy family from Oswego, New York. Her family was adamantly opposed to her marrying an older Englishman. Not only was he significantly older; as a sportswriter and expert on surrey and hackney horses, they deemed him rackety and unstable. She married him anyway. Arthur was the first of five children, forced by circumstances to work before and after school. He left home at age 14 to ease the financial burden on his parents, ultimately lying about his age (15) to enlist in the Navy. He was learning perhaps the most important thing self-made people must master, that he could do what was necessary to thrive, could take lemons and turn them into lemonade... and so long as he kept people smiling, there was nowhere to go but up. It was a supremely important thing to learn and until the notorious day he forgot himself on air, he used this insight to achieve colossal wealth and the affection of a great nation. http://www.HomeProfitCoach.com Copyright Howard Martell - 2014 10 of 16
What he needed was what every successful person needs... a break. He got it when he persuaded the folks at Baltimore station WFBR (now WJZ AM) that he'd be the best announcer the world had ever seen. They probably didn't believe his bombastic assertion but that was irrelevant. Godfrey believed it. And that's what counted. It was the beginning of a lifelong love affair and changed the way smart cookies like Godfrey used media to maximum advantage. Pre-Godfrey media: Rigor Mortis, pompous twits, unbearably dull and deadly. As Godfrey was perfecting his folksy style (a lifelong endeavor), mainline media were boring the nation and the world witless. The announcers, for instance, adhered to the regulation stiff, formal style. It was affected, conceited, flatulent, presumptuous, pretentious, self-centered, self-important, arrogant, egotistic, flowery, fustian, grandiloquent ... and in case you missed the point, high and mighty, highfalutin, all so proper... and excruciating. This was most epitomized by John (Lord) Reith who in December 1922 was hired to be the managing director of the British Broadcasting Company, arguably the most important media outfit on Earth, the voice of the empire on which the sun never set. He wanted employees to look as grand and stately as the imperium they served. Thus he wheedled and intrigued until January 4, 1926 he imposed a dress code on BBC radio announcers. They must wear evening dress to match the formal dress already required of performing artists. He even forced war correspondents to wear neck ties. In this way the adamant positions of each side were set; Reith stood for High Culture (think Wagner) and Civilization (think Lord Kenneth Clark); Godfrey wanted to show the folks a good time, some crooning, Ripley's "Believe It or Not" type news features, jokes, double entendres, puns, riddles, all financed by sponsors like Chesterfield cigarettes and Lipton tea.. Godfrey had a very special relationship with these sponsors. At the beginning of his career, he played it straight; he read the sponsor's copy as they wrote it. However, at some point he had a crucial brain flash. He started to tease the sponsors, poking fun at them. Of course those folks squirmed and were concerned... but then an astonishing thing happened. Godfrey teased... sales went UP! People knew their "Old Redhead" was teasing, liked him better for taking the wind out of the stuffed shirts, and bought because he told them so, bluntly, honestly, with tongue in cheek. It was a revelation Madison Avenue noted and ran with all the way to the bank. Here are some other insights we owe to Godfrey and his continuing education about enhancing the power and influence of media; intelligence you can use right now as you build your international empire at home with online video marketing, no evening dress and polished pumps required! 1) Relax. Your audience will take its cue from you. 2) Look at the camera, and talk directly to your audience. (Here we have the advantage over Godfrey because online video marketing gives you the actual names of all people tuning in. This builds relationships fast.) 3) Laugh. Laughter is infectious. Godfrey was the master of human mirth and merriment. You can hear it in his voice; your audience needs to hear it in yours. 4) Tell jokes. But make sure they are in good taste. Godfrey was always pushing this envelope. I'd suggest you didn't. 5) Have quiz questions and contests. Give small prizes and give them often. You want to foster interactivity every chance you get. 6) Invite special guests to come on your program. Variety is the spice of life. http://www.HomeProfitCoach.com Copyright Howard Martell - 2014 11 of 16
7) Sing. Godfrey was famous for bursting into song at a moment's notice. He had singing talent. I don't, but I get a lot of credit for trying (and a few "don't quit your day job" comments). 8) Cry. Arthur Godfrey was one of the first major media personalities to cry on air. When describing President Harry S. Truman's car in the 1949 inaugural parade, he fervently said in a choked voice, "God bless him, President Truman". He then broke down in tears and moved America. I say along with Vice President Hubert Humphrey, "A man without tears is a man without a heart." 9) Experiment. Godfrey learned his craft from the bottom up. As he did he experimented to see what would best enthuse the members of his vast audience, gaining their attention... and keeping it. You will need to experiment, too. 10) Never condescend to your audience or the staff that assists you be as good as you can be. Talk to them, yes; confide in them, yes; embrace them with true affection and love, yes. But never talk down to them or forget, these are the people who made you as great, rich and influential as you will be if you follow these directions. Sadly, Godfrey did just that to a singer named Julius LaRosa. What he did is a lesson to us all. It all started with a missed dance lesson. Like so many of the rich and famous, Godfrey had his share of nostrums and craziness. For instance, he insisted that all the on-air members of his "family" take dance lessons. His "boys" didn't like this demand, viewing dance as they did as effeminate and a waste of time. Julius LaRosa certainly thought that way, and he missed his lessons, to Godfrey's fury and rage. Problem was, LaRosa was good looking, a crowd pleasing singer (for all that his talent was thin), and soon to be recording star, with a little number called "Eh, Cumpari". LaRosa's fan mail soared, soon outdistancing Godfrey's. Godfrey didn't like any of this one little bit, and so on October 19,1953 paternalistic Godfrey fired LaRosa on air, to the astonishment of LaRosa, his record producer and Mr. and Mrs. America and all the ships at sea. They saw Godfrey's teeth, and they were sharp. That reality didn't go along with his carefully crafted Mr. Nice Guy image, friend of the people. America knew you didn't treat underlings the way big shot Godfrey treated LaRosa. Maybe Godfrey wasn't such a nice guy after all. That was the beginning of the end.... and the most galling thing about this matter was that Godfrey had done it to himself, a point he never accepted. It goes without saying, of course, that you won't make this big boo-boo yourself when you're a video star, graceful, agile, the master of nuance, a "natural" who makes the world a better place every time you come up. How can I be so sure? Because I will work with you in my online video marketing class... and the most astonishing thing of all, is that I'll train you for FREE. For all the details contact the Dealer noted below. You are about to become one of the world's stars, The Thing the world aspires to be and which you will soon exemplify, you lucky dog.
Copyright Howard Martell - 2014
12 of 16
Here are the Ten Commandments for maximum (particularly home business) success. Thou shalt follow them if profits be thy goal.
Author's program note. As I write this article, the stirring chords of Elmer Bernstein's score for the 1956 classic "The Ten Commandments" are ringing in my ear, by turns sultry, bombastic, holy and hubristic, suitable for philistines everywhere, a supreme illustration of why we go to the movies in the first place and why we always will; "of course, I want butter on my popcorn!" Specifically I am listening to the part that accompanies the Hebrew slaves as they leave Egypt and with joyful muddle begin their historic trek to freedom. As visualized by director Cecil B. DeMille (who had the chuptzah to cast himself as the voice of God on Mt. Sinai), it is a moment of unsurpassed happiness, never mind that there's a whopping anachronism every minute. A man who could rewrite the Bible could hardly be expected to toe the historic line. He wanted a Hollywood-style exodus... and what Mr. DeMille wanted, Mr. DeMille got. Thus, for this article, go to any search engine and find the music that helped make this clunker the seventh highest grossing film of all times. Well might Nefertari, Throne Princess of Egypt, (played by Anne Baxter as if dressed for a rendezvous with a pool boy in Bevery Hills) say "O, Moses, Moses" and then say it over and over again. The folks in the grand days certainly knew what they were doing... The real question is, do you? Let's put you under the microscope and see. 1) Thou shalt not have money as thy prime objective. Of course you want to make money with your business, as much money as possible. That must never be forgotten or disputed. However, it's how you set about getting this money that's the key to the situation. Consider this... Years ago there was a program on t.v. which gave as its prize so many minutes in a toy shop. You could rush hither and yon grabbing everything within reach in an orgy of greed and high-octane avarice, damn the torpedoes, full speed ahead, quick you've only got 3 seconds left. This, I shouldn't have to tell you is NOT how your business should be run; capturing customers, squeezing customers, maximum fleecing not only permitted but encouraged. Exhilarating this might be... even profitable this may be (for a time) but it isn't business. It's organized larceny. Business has a different objective than merely holding customers upside down and emptying their pockets by any and all means, speed being the objective, not service. For those in this category, "Service with a smile" is a snare capturing the unwary, the equivalent of the big bad wolf dressing up in grandma's bloody duds, "All the better to eat you with, my dear" the corporate logo and policy. 2) Thou shalt tend your business so it supports you for the long-term, not just the short. The first home-based business I remember was my Uncle Ray's farm cut with sweat and determination from the great windswept prairies of Illinois. There he defined for me, with few words but maximum dedication what one must do to make business work. What he did he made clear, he did for himself and wife, but far more importantly he did for his three children... and so, sustained by his plan, he did not merely work the land; he tended the land upon which his business was based; he cherished and honored the land. You must do the same. 3) Thou shalt give value to thy customer. We all have before us an enterprise that personifies, exemplifies and signifies how a customer must be treated; that is, if you want to gain the adherence and loyalty of that customer. That enterprise is Wal-Mart. . (founded 1962), and it became in short-order the premier retailer of the Great Republic, thus the greatest business of the greatest country on Earth. http://www.HomeProfitCoach.com Copyright Howard Martell - 2014 13 of 16
How did they do it? In a single word, "value." Not only did they make a fetish of delivering value, they turned that delivery into a live, mesmerizing event as they, with art and skill, slashed prices before your grateful eyes, their every move calculated to capture not just eye but time, heart and their next purchase and the one after that... Money, you see, follows value. Thus delivering customer value is the first, the last, the only thing. 4) Honor thy customer. We all "know" the importance of customers; at least we think we do. But this is a promise far too often honored in the breach, which is to say, hardly honored at all. Your policy should be encapsulated in these words: "Check with us first. Our value cannot be beat. See for yourself." Then do an apples-to-apples strict comparison with how you support your customers by actively enabling them to retain more of their money. Don't just think it... don't just do it... always make sure you have informed your customers about what you've done. In this age of e-mail, blogs, and video marketing, that should be a piece of cake. 5) Thou shalt try to buy your own product. As I write this article, it is just after Christmas. This year my holiday was marred by companies over promising and under delivering products and services. The Boston Globe, for one, proved again that no matter what great things are promised, the failure to deliver the basics makes a mockery of each and every grandiloquent assertion from the boardroom. Words, just words; each more suspect than the last. Thus, day after day, I called and yet again attempted to use a simple credit card to order home delivery (and across the street from Harvard University no less) of my daily newspaper. To no avail. Calls were made, calls were answered, more pledges were made, more disappointment (and some hot language) engendered. Nothing worked. Thus did John Henry, brand-new owner of this venerable rag, show me what my subscription was worth and so punched another hole in his sinking ship. Copywriters might ply their motivating trade... but it all came to naught in the subscription department. If he tried to order his own paper, he'd see for himself... I hope his experience parallels mine so he gets the whole picture of muddle and rooted inefficiency. 6) Thou shalt handle complaints with speed, thoroughness and zest. Want to know how ordinary people handle complaints? They don't. They toss them into the circular file with the most cursory of readings; then to the land fill. You, however, you who aspire to greatness and greater profits, must do better. You must see that each complaint points the way to improvements of every kind. Thus, properly handled, each complaint leads to increased profits. Is that how you do things now? Consider the way you handled your last complaint. This may be painful, but no pain, no gain. Did you handle the complaint at once? Or did you put it in the "Raven" file, to be dealt with "Nevermore"? I think we both know, don't we? Now hear this, the way you handle complaints determines not merely how fast and how certainly your business will grow, but whether you have a business at all. Act accordingly... and do it with a smile, even it that smile be more forced than sincerely meant. In this department as all others, practice makes perfect. 7) Know thy staff. Here again is a commandment clearly known but too seldom honored. Do you even know the names of the people who are straining every sinew to advance you? Or are these just numbers on a page? Try this. See how long it takes you to write the names of the staff members you are immediately responsible for. Do these names come easily, or must you must strain to remember? Staff members must be honored, not just dealt with as quickly and cursorily as possible. Know their names, their family details, their good points, and bad. This is not merely your job; it must be seen as your privilege. There is after all no greater honor than helping a fellow citizen of Spaceship Earth http://www.HomeProfitCoach.com Copyright Howard Martell - 2014 14 of 16
rise. Exercise this privilege at every opportunity. 8) Reward both customers and staff spontaneously, when they least expect it. After you become an adult, most of life's surprises are unwelcome, involving as they so often do frantic intelligence about health and financial matters. Such surprises unsettle and upset, and are not at all what I have in mind. Instead, become the master of unanticipated surprises that brighten lives and help build lifelong relationships, for these relationships are absolutely essential for business and personal success and satisfaction. Thus, seek out customers and employees and give them unexpected presents ranging from a pair of movie passes, gift certificates to a fine retail store, or a week-end in Cancun. Your kindnesses will never be forgotten... and if that isn't good business, I don't know what is. 9) Thou shalt pay your suppliers at once. Whilst I was writing this article, I received an SOS call from one of my suppliers, a man whose organizational skills are (I'm chagrined to say) "challenged". He needed to pay some crucial bills and would I mind wiring funds for work he had not even invoiced me? I was able, and so the bank wire went out that very day. His thanks were immediate, warm and effusive. Why do such a good deed? Because with it you have bought yourself a future favor for need yet unknown. Here is a variation on this theme. When I'm able, I often send funds "on account" to my various suppliers; that is for no invoice in particular but my account balance in general and not yet communicated to me. This never fails to astonish these suppliers, who, like you, live in the area of "slow pays" or, worst, "no pays." Your name will be blessed accordingly. 10) Finally, today's last Commandment: visit me at jeffreylantarticles.com. There you will find over a thousand articles of my authorship, a cornucopia of practical business details and timely profit-making information, so beneficial to you that you'll never need to be commanded to use it but will embrace it with joy. After all, such information will deliver your personal exodus from wage slavery and give you the financial freedom you want. And we can all say "O Moses, Moses" to that!
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About the Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. providing a wide range of online services for small and-home based businesses Republished with author's permission by Howard Martell http://HomeProfitCoach.com.
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