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“BUSINESS IS WAR” IS MORE THAN JUST ANOTHER METAPHOR
“Business executives and entrepreneurs often see themselves as warriors or generals, ﬁghting oﬀ competitors, conquering markets, creating bridgeheads, and defending their turf. Business people deﬁnitely have a hunger for military wisdom.”
Brilliant Manoeuvres – How to Use Military Wisdom to Win Business Battles is for executives and entrepreneurs who are looking to create and sustain competitive advantage and to lead their teams in the face of determined competition and rivalry. It brings to the world of business the most important principles of military strategy, operational art, tactics, and leadership. Richard Martin uses his military and business experience to help businesses thrive and grow by exploiting change, maximizing opportunity, and minimizing risk. He served as an infantry oﬃcer in the Canadian Army for over 21 years, and developed the strategic and decision-making skills that have made him a highly sought after business consultant. Among his clients are major corporations, the federal government, municipal governments, and many non-proﬁts. Richard also teaches project management and strategic management at University of Quebec. With the release of this book, business leaders will ﬁnally have a practical guide to how military leaders and planners actually think and operate. It will translate this into terms that business leaders can readily apply to their own reality so they can thrive and grow.
About the Author
Richard Martin is founder and president of Alcera Consulting Inc. Prior to launching his consulting business, Richard attended the prestigious Collège militaire royal de Saint-Jean as an oﬃcer cadet and then served for 21 years as an infantry oﬃcer in the Canadian Army, including operational tours in Bosnia and the Persian Gulf. He is the only member of Alan Weiss’s Million Dollar Consulting Mentoring Hall of Fame with extensive military experience. His list of major clients includes Empire Life Insurance, RBC Asset Management, JPdL Multi-management, Mutuelle des municipalités du Québec, Ottawa Police Service, Canadian Corps of Commissionaires, Environment Canada, Canadian Department of National Defence, and the City of Kingston Ontario.
Follow Me! The Ten Principles of Front-Line Leadership
Using examples from his military experience and consulting practice, Richard shows how business leaders can use these same principles to inﬂuence and lead their teams in the face of hardship and competition.
Our Best Laid Plans: Why they Fail and What to Do About It
Richard explains why plans go awry and provides proven military strategies to overcome these obstacles to immediately make your business more resilient and robust.
Richard describes the techniques that military forces use to turn strategies into action by harnessing the initiative and native abilities of everyone in the organization.
The Art of Manoeuvre
Richard shows the two key ways military forces manoeuvre on the battleﬁeld and how the same principles can be applied to overcome competitors’ strengths. *Each speech will last about 25 minutes followed by a 15-minute Q&A session. *Richard is waiving his normal speaking fees on the basis that fees are being charged for lunch/dinner by organizers where adding the book to the overall fee can be discussed. If not, then Richard will oﬀer his book at a special price to those in attendance. This waiver does not apply to corporate and association events such as major conferences. Richard is open to discussing the latter opportunities upon request. *Richard is available for these speeches from October 2012 to June 2013.