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ES143 Mini Test #2 Review 1. Define sustainability. (pg. 7) 2.

. Explain the triple bottom line in a few sentences, as if you were explaining it to an interviewer, friend, etc. (pg. 8) 3. Explain what the USDA Organic logo/seal/certification means and the percentage of organic ingredients that are necessary for the seal. (see Stonyfields website or the USDA National Organic Program website). 4. List at least three positive/yes practices of organic farming. (see Stonyfields Obsessively Organic Organic vs. Natural section) 5. List at least three things that are not allowed in organic farming practices. (see Stonyfields Obsessively Organic Organic vs. Natural section) 6. In less than 2-3 sentences/bullet points, how would you describe the Rainforest Alliance and its mission. (see Rainforest Alliance website) 7. What does B Corp stand for? (see B Lab case/website) 8. How would you describe the B Corp in terms of its purpose and what it does to a companys traditional definition of shareholder and its operating agreement? (see B Lab case/website) 9. What are the five main areas of assessment of a B Corp during certification? (see B Lab case/website) 10. In 1-2 sentences, describe what LEED certification is all about. (see LEED website) 11. List at least three main credit categories of LEED certification. (see LEED website: Ratings-Systems section) 12. We discussed the concept of cradle-to-cradle in the Herman Miller case and watching the video by its founder, William McDonough. In less than 2-3 sentences, please describe what the cradle-to-cradle concept is all about, and know who is the founder and what is his main phrase to describe the C2C philosophy. 13. Cradle-to-cradle has two main cycles: Biocycle and Technocycle. Describe each in 1 sentence and give one example of a company or process that highlights your understanding of each. 14. Whats a NGO? (p.71) 15. Give at least three examples of NGOs that you like from the reading or your own experience and in one sentence what they do/their mission. (p.71 lists three) 16. From the reading, know the two main policy instruments that government can use to affect policy and address issues related to sustainability i) taxes and ii) tax credits and give an example of each in use (ie. Wind energy subsidies/credits or carbon tax, etc) (p.79-80) 17. Be able to describe what is the green pricing gap. (p.157) 18. Understand the role that pricing has in the purchasing and marketing of sustainable products and services. (p.168) 19. Understand the role that performance/effectiveness has in the purchasing and marketing of sustainable products and services. (p.168-169) 20. Understand the role that behavioral change has in the purchasing and marketing of sustainable products and services. (p.170)

21. The three above-listed market barriers to sustainable products (price, performance, and behavioral change) will be used in a case on the test about how to market a sustainable product. In addition, please understand the guidelines on p.174 and how you would use these to market a new green product (for example, an organic pair of sneakers). We looked at a number of cases throughout the course that all discussed these types of issues and situations, so you should have a good sense of the pros/cons and issues/concerns regarding a green product. 22. The Colby College Investment Committee heard about this course and has asked you to come into their next meeting to explain to them four (4) potential investments/funding they could make in the sustainable or sociallyresponsible investment area. Please do this and briefly explain (1-2 sentences) what these are and pros/cons. 23. For the following cases weve done in class, please be able to provide an overview of each, what sustainable or socially-responsible aspect(s) are they trying to solve, how did they incorporate sustainability/social-responsibility into their organizations, and what lessons/issues did we learn from each: A) Seventh Generation B) Green Mountain Coffee C) Stonyfield Yogurt D) Frogs Leap Winery 24. Using Pax World and Trillium as the examples, describe Socially-Responsible Investing (SRI). (p.268) 25. Explain what is ESG in the socially-responsible investment world, and what is each trying to measure/evaluate? 26. The Pax World case describes three (3) core approaches to SRI. What are they and briefly describe each. (p.271) 27. What is the goal of a Green Venture Capital fund (using Renewal Partners as the example)? What types of investments are they making and how does this differ from the investments that Pax World or Trillium are making? 28. The article Building Sustainable Cities provides a framework for identifying and pursuing opportunities to improve resource efficiency what are the three (3) pillars? (p.4) 29. The article Building Sustainable Cities also discusses three areas most deserving of focus (Water, Electricity, and Transit). Please discuss the main issue behind each of these (why are they most deserving of focus) and, for each of the three areas, describe one (1) company that has been able to address the issues, referencing the article and specifics of how and what they did (this could be 2-3 sentences for each). 30. Burts Bees possible question on their sustainability initiatives from the video in Tuesdays class (TBD)