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SIAL ASEAN brings you

to the South East Asian Food Market

1 1>13 June 2014


Co-located with



of innovation

SIAL, a subsidiary of Comexposium Group

A market with

high potential
ASEAN, one of the most dynamic regions in the world
ASEAN: Association of South East Asian Nations created in 1967 Geo-political and economic organisation of 10 countries: the Philippines, Indonesia, Malaysia, Singapore, Thailand, Brunei, Burma, Cambodia, Laos, and Vietnam These 10 countries are all part of the ASEAN Free Trade Area (AFTA) since 1993 and will constitute a single market by 2015 European Unions 3rd trading partner* GDP growth rate of 5.8% per year 618 million consumers: 10% of the worlds population Uprising middle class: GDP per person tripled in ASEAN between 1994 and 2011

Philippines, the strongest growth rate in South East Asia

A population of 100 million inhabitants (2013), 12th most populated country in the world 65% of the population is under 30 years old Continuous economic and commercial reform: WTO, ASEAN, free trade agreement between ASEAN and Asia-Pacific countries Highest GDP growth rate in ASEAN: 6.6% per year* Western way of life: Spanish and American influence One of the highest English-literate workforces in the world

A growing demand
for western food products
Philippines, 3rd food market in South East Asia A US$ 51.3 billion market, with an estimated growth of 3.6% per year in 2014 and 2015* The Philippines is a net importer of agrifood products with a trade deficit of US$ 1 billion in 2013 Low taxation on food imports for products which do not compete with local productions: VAT on imported products between 10% and 12% Emergence of a young urban population, consuming foreign products A growing demand for ready to eat products (US$ 9 billion for packaged products) and fresh products with a high added value

An expanding

wine market
US$ 106 million (8.8 million liters, dominated by non-sparkling wines) In 2012, retail wine sales reached nearly 15.8 million liters A healthy image conveyed around a moderate wine consumption Almost all the wine consumed locally is imported: US 27%, Australia 20%, Spain 14%, Singapore 8%, Chile 7%, France 6.5% and Italy 5% Imports are rising steadily and have been increasing by 13.5% on average over the last 5 years

*Source: Ubifrance

An all-inclusive business class event
500 exhibitors expected from 20 countries:
Alcoholic beverages Bakery Canned and preserved products Confectionery Cured meats, Deli Dairy products, Eggs Frozen food Fruit and vegetables Gourmet & Fine Food Grocery products Health products and food supplements Ingredients and outsourcing solutions Meat, poultry and game Non-alcoholic beverages Organic products Prepared meals, Convenience products Seafood Wines

15,000 trade visitors expected:

Cafs, Restaurants, Clubs and Bars Catering and Foodservice Central purchasing groups Distributors Distributors for foodservice Food Manufacturers, Producers, Processors Grocery and Convenience Stores Importers, Traders Retailers Supermarkets, Hypermarkets Wholesalers Wine merchants

Expected visitor geographic breakdown

Rest of Asia


SIAL ASEAN, co-located with Mafbex, n1 food exhibition in the Philippines

Dates: 11-13 June 2014, 8th edition Venue: World Trade Center Metro Manila (WTCMM) Over 250 exhibitors 55,000 visitors


Rest of ASEAN


Register Now!


> Hosted Buyers Program
300 top selected ASEAN buyers invited and hosted throughout the event Matchmaking opportunities One to one meetings
Images by Graphic conception: - Crdits photos: Fotolia

> SIAL Innovation

SIAL ASEAN will focus on current and future consumption trends in the food industry A showcase of worldwide innovations offered by exhibiting companies and selected by a jury of food experts

> La Cuisine by SIAL

An area for in-the-kitchen demonstrations and training taking place throughout the event The kitchen will welcome international foodservice professionals and chefs

World N 1 Food Exhibition Network

SIAL MIDDLE EAST / Abu Dhabi 24-26 November 2013 23-25 November 2014 SIAL CANADA / Montreal 2-4 April 2014 EXPOVINIS BRAZIL / Sao Paulo 22 - 24 April 2014 SIAL CHINA / Shangai 13-15 May 2014 SIAL ASEAN Philippines / Manila 11-13 June 2014 SIAL BRAZIL / Sao Paulo 24-27 June 2014 SIAL PARIS / France 19-23 Octobre 2014 SIAL CANADA / Toronto 28-30 April 2015

SIAL - Immeuble le Wislon - 70, avenue du Gnral de Gaulle - 92058 La Dfense Cedex France SA with a Supervisory Board and Board of Directors, and capital of 640 000 - RCS Nanterre No 692 029 788