The Social Media Specialist is responsible for implementing the company’s social media strategy and engaging in social

media outlets. Duties include writing and publishing digital content, interacting with customers and consumers, and assisting with general internal and external marketing efforts.

The Assistant Director for Branding & Digital Career Communities is responsible for developing and implementing a cohesive branding and communications strategy for the vision of career services at Stanford. S/he will formulate guiding principles and identity of career services through publications, website, social media presence, internal communications, and external outreach efforts, directed at such diverse audiences as students, staff, faculty, alumni, parents, employers, and community members. The Assistant Director will lead the process of building, cultivating, advocating for, responding to, monitoring, and growing the digital community on behalf of the university career services, conveying the strategic vision and mission as well as programs and services through diverse channels, and to diverse audiences.

Job Duties and Responsibilities: Digital Community, Website, Social Media, and University Relations – 55% - Lead the process of strategic development, design, and content management of all print, web, and social media materials; - Create a dynamic and unified presence on all print, web, and social media platforms for career services; - Act as internal advocate for career services’ web presence and communications, including improving and expanding upon existing communications vehicles (website) and developing new tools and resources; - Build digital community through social medial channels, blogs, and the web. - Help build support for social media initiatives, and drive digital best practices in the use of new and emerging media platforms; - Serve as liaison to the Communication Specialist within Student Affairs, and maintain consistency with the division and university brand and communication strategy; - Create a strategy to ensure career services representation in various communication channels within the university, including: The Stanford Magazine, The Stanford Report, the university’s annual report and web site, the Stanford Daily, and other communications from University Communications. - May serve on university committees; - Serve on the division of Student Affairs web team and assist with division and university wide initiatives; - Participate in division and university wide communications related to emergency response protocols; - Other duties as assigned. Branding and Communications Strategy -45% - Create an overall communications strategy, helping career services create a consistent communications profile; - Develop and implement communications strategies for career services, its units and its programs; - Collaborate with the leadership and staff within career services, and others within and outside of student affairs; - Serve as an in-house consultant across career services on communications needs and issues, and help create and continually refine messages and public image of career services;

.Sound judgment. or related field.Excellent organizational abilities. social media management.A profile that exhibits creativity. and understanding of messages and designs that resonate with various audiences. and expected to comply with all applicable University policies and procedures. email campaigns. and edit digital and paper content to create a uniform voice.Advanced written and verbal communications skills with solid editing abilities.Undergraduate degree required. decentralized environment are necessary. . strong problem solving skills. . attention to detail.Must be able to evaluate and implement new and emerging media technologies. Digital media may include websites. . Qualifications Desired Education and Experience: . . graphics.Working collaboratively within a diverse community is necessary in order to build cooperation and consensus. marketing. . technology. . etc. communications.A collegial team player who is also a resilient and assertive division advocate is needed. Print projects may include special reports (budget letter) and/or staff-led program materials. branding. gather.-Draft internal and external communications. leadership skills. and diplomacy in dealing with a variety of personalities and situations in a highly complex. .Demonstrated expertise in creating. tact.Understanding of communication methods and strategies in higher education and effective marketing to relevant constituents.Minimum of 5 years’ experience in. social media properties. developing and producing a variety of communication materials. and brand management. and production oversight for print and electronic media. . and through consistent outreach to career services units.Masters degree in a related field preferred. and photography. and initiative. publications. or equivalent combination of education and experience. marketing principles. promote. .Subject to. . multimedia and social media communication platforms.Strong understanding of digital media.Ability to lead groups and individuals with various interests and values towards a consistent brand. . videos. . .Provide writing. . innovation. including experience in web-based. Desired Qualifications: . including but not limited to the personnel policies and other policies found in the University’s Administrative Guide. editing.

Plan. Create emails blasts. Write original content for library blogs. email newsletters. fundraising. The role will also create e-newsletters. and community presence. write and maintain content for homepage in collaboration with interactive graphic designer.Currently. Develop unique value propositions. business partnership and social media programs that are targeted toward key customer segments. interactive annual reports and other online publications in collaboration with Queens Library teams. manage. Develop. effectively communicate and understand business objectives. Actively seek out new methods for increasing online presence. Preserve brand and increase brand recognition across wide audiences. . email blasts and other ecommunication vehicles to reach all Queens Library customers and constituents. He or she is responsible for proposing and executing Queens Library’s online strategy in support of the company’s branding. improve processes and look for new opportunities to use online channels to meet business goals. programming. Performs other duties as assigned. show an awareness of and ability to incorporate current and emerging digital technologies and trends into e-communications efforts. Develop benchmark criteria to measure the effectiveness of social media programs and implement improvements. Create. we have an exciting opportunity in our Government and Community Affairs Department for a Social Media Manager that will oversee all external electronic communications. Collaborate with stakeholders throughout Queens Library to maintain relevant content. Collaborate with other library units to create unique online resources and virtual events. maintain and execute a social media calendar and posting schedule. ensure brand consistency across all online platforms. Propose and execute e-communications strategic plan. Work across departments to educate. Analyze and evaluate both existing and potential social media activities and strategies. coordinate and execute all social media programs and initiatives.

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