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# Sreedhars CCE

## IBPS SPECIALIST OFFICERS (MARKETING) - 2

REASONING
1. 2. In a certain code DESPAIR is written as TFEQSJB. How is NUMERAL written in that code? 1) OVNFMBS 2)NVOFSBN 3)NVOMFBS 4)NVOFMBS 5) None If it is possible to make only one meaningful word with the first, second, sixth and tenth letters of the word DISCLAIMER, which of the following will-be the third letter from the left? If no such word can be made, give X as your answer and if more than one such word can be made, give Y as the answer. 1)1 2)R 3)D 4)X 5)Y How many such digits are there in the number 27561493 each of which is as far away from the beginning of the number as when the digits are arranged in descending order within the number? l)None 2) One 3)Two 4) Three 5) More than three If yellow is called red, red is called blue, blue is called white, white is calledblack, black is called green, and green is called violet what is the colour of clear sky? 1) Green 2) Violet 3) Yellow 4) Red 5) None It was 9.35 am in Rakhis watch, which kept correct time, when Reena informed her that the last bus left the bus stop at 9.25 am. Reenas watch is 5 minutes fast. The frequency of the bus is every 20 minutes. For how long must Rakhi wait to catch the next bus? 1)5 minutes 2) 10-minutes 3) 15 minutes 4) 25 minutes 5) None Which of the following should come next in the given sequence of numbers? 243243124312243123243123 1)2 2)3 3)4 4)5 5) None How many meaningful English words can be formed with the letters EDOM, using each letter onlyonce in each word? l)None 2) One 3) Two 4) Three 5) More than three Four of the following five are alike in a certain way and so form a group. Which is the one that does not belong to that group? 1) Nephew 2) Cousin 3) Mother 4) Brother 5) Sister Howmany pairs of letters are there in the word SECURITY each of which has as many alphabets between them as there are in the English alphabetical series? l)None 2)Two 3)Three 4) Four 5) More than four In a certain code STAR is written as 5\$*2 and TORE is written a \$32@. How is OATS written in that code? 1)3*5\$ 2)3*\$5 3)3\$*5 4)35*\$ 5) None Directions (11-15): In each of the questions below are given four statements followed by four conclusions numbered I, II, III and IV. You have to take the given statements to be true even if they seem to be at variance with commonly known facts. Read all the conclusions and then decide which of the given conclusions logically follows from the given statements disregarding commonly known facts. Statements: Some doctors are lawyers. All teachers are lawyers. Some engineers are lawyers. All engineers are businessmen. Conclusions: I. Some teachers are doctors. II. Some businessmen are lawyers. III. Some businessmen are teachers. IV. Some lawyers are teachers. 1) None follows 2) Only II follows 3) Only III follows 4) Only II and IV follow 5)None

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Statements: All plastics are glasses. Some sponges are glasses All sponges are clothes. All clothes are liquids. Conclusions: I. All liquids are sponges. II. Some plastics are clothes. III. All glasses are plastics. IV. All liquids are clothes. 1) None follows 2) Only either II or IV follows 3) Only IV follows 4) Only III and IV follow 5) None Statements: All sands are beaches. All shores are beaches. Some beaches are trees. All trees are hotels. Conclusions: I. Some shores are hotels. II. All beaches are shores. III. Some beaches are hotels IV. Some sands are trees. 1) None follows 2) Only II follows 3) Only either I or III follows 4) Only IV follows 5) None Statements: All parrots are pigeons. Some crows are pigeons. Some sparrows are crows. All sparrows are koels. Conclusions: I. Some koels are crows. II. Some parrots are crows. III. Some sparrows are pigeons. IV. No crow is a parrot. 1) Only I follows 2) Only III follows 3) Only I and either II or IV follow 4) Only either 1 pr III follows 5) None Statements: All chairs are tables. All tables are cushions. Some cushions are trolleys. All trolleys are lamps. Conclusions: I. Some lamps are tables. II. Some trolleys are chairs. III. Some cushions are lamps. IV. All chairs are cushions. 1) Only I follows 2) Only III and IV follow 3) Only either I or II follows 4)All follow 5) None Directions (16-20): Study the following information carefully and answer the given questions: A, B, C, D, E, F, G and H are eight friends sitting around a circular table facing the centre. A sits second to the left of D, who is third to the left of E. C sits third to the right of G, who is not an immediate neighbour of E. H sits third to the right pf B, who sits second to the right of G. Who sits between D and C? 1) OnlyB 2)OnlyCandA 3) OnlyG 4) Only E 5) Only G and E Who sits second to the right of E? 1)B 2) F 3)G 4)C 5) None What is the position of A with respecf to H? 1) Third to the left 2) Third to the right 3) Second to the left 4) Second to the right 5) Fourth to the left Four of the following five are alike based upon their seating arrangements and so form a group. Which is the one that does not belong to that group? 1)CH 2)FG 3) DA 4)BE 5)GB Which of the following pairs has the second person sitting to the immediate left ofthe first person? 1)DB 2)EH 3) FA 4)GD 5) None Directions (21-25): These questions are based on the following letter/number/symbol arrangement Study it carefully and answer the questions. 8# B2EK7% 5A1\$GD94U*C6H@I3 How may such numbers are there in the above arrangement each of which is immediately preceded by a consonant and also followed by a symbol? l)None 2) One 3) Two 4) Three 5) More than three Which of the following should replace the question mark in the following series based on the above arrangement? 2EK, % A1, G94, ? 1)*6H 2)UC6 3)*CH 4) *6@ 5) None Which ofthe following is the fifth to the left ofthe seventeenth from the left end ofthe arrangement? 1)\$ 2)G 3) A 4) D 5) None If all the numbers are deleted from the above arrangement which of the following will be the twelfth from the right end? 1)% 2)K 3)* 4)C 5) None

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Statements: W * X, X # Y, Y\$Z Conclusions: I. W * Z II. W@Z Statements: G@ H, H \$ J, J% K Conclusions: I. K*G II. J*G Statements: N @ M, M\$P, P#T Conclusions: I. T#N II. P*N Directions (41-45): Study the following information carefully and answer the given questions. A, B, C, D, E, F and G are-seven friends studying seven different branches of engineering, namely Mechanical, Chemical, Electrical, Electronics, Civil, Computer and Aeronautical Engineering, not necessarily in this order. Each of them studies in three different colleges, X, Y and Z. Not less than two study in any college. D studies Electrical engineering in College X. The one who studies Chemical Engineering does not study in college Z. F studies Aeronautical Engineering in college Y with only B. A does not study in college X and does not study Civil Engineering. E studies Computer Engineering and does not study in college X. G studies Electronics Engineering but not in college X. None in college X studies Mechanical or Civil Engineering. Which of the following groups represents the persons studying in college Z? 1)D,B 2)C,E,G 3)A,G 4)G,E,A 5) None In which of the following colleges does C study? 1)X 2)Y 3)Z 4) Either X or Z 5) Cannot be determined Which of the following combinations is correct? 1)A-Civil-Z 2)B-Chemical-Y 3) C-Chemical-Z 4) G-Electronics-Y 5) None B studies which of the following branches of engineering? 1) Chemical 2) Mechanical 3) Civil 4) Cannot be determined 5) None Who studies Chemical engineering? 1)B 2)C 3)E 4)A 5) None Directions (41-50): In each of the questions given below which one of the five answer figures on the bottom should come after the problem figures on the top, if the sequence were continued? Problem Figures Answer Figures

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ENGLISH LANGUAGE

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Directions (Q. 101-105): Whatshould come in place of the question mark(?) in the following questions ? 101.
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## ? = (756 x 67) 804

103. (73425 33267 22418 17650) x 1)10165 2)9785 104. 76 x 33 + 221 = ? l) 2287 2) 19304 105. (34.12)2 -

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3)8370 4)9450 3) 2287

1)195112 2)250047 3)226981 102. 0.3 + 3 + 3.33 + 3.3 + 3.03 + 333 = ? 1)375.66 2)345.99 3)375.93

7396 =?

## 107. 108. 109. 110.

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Years 2002 2003 2004 2005 2006 2007 2008 A 5.50 5.65 5.7 6.20 6.50 6.75 7.0 B 3.20 3.25 3.725 4.25 4.50 5.0 5.35

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1)1080.1744 2)1078.1474 3)1078.1744 4) 1080.1474 5)None Directions (Q. 106-110): What should come in place of the question mark (?) in the following number series ? 15 25 40 130 ? 1)500 2)520 3)490 4)480 5) None 186 94 48 25 ? 1)13.5 2)14.8 3)12.5 4)14 5) None 124 112 176 420 1488 ? 1)8568 2)7140 3)5712 4)6150 5) None 384 381 372 345 264 ? 1)23 2)25 3)43 4)24 5) None 282 286 302 ? 502 1)366 2)318 3)326 4)338 5) None Directions (Q. 111-115): Study the following table carefully and answer the questions given below. Annual Income of Various Individuals over the Years (Income in Lac Rupees)

Individuals C 4.80 4.85 4.95 5.10 5.20 5.25 5.30 D E F 6.35 6.15 3.50 6.55 6.25 3.65 7.155 6.425 3.75 7.35 7.15 4.0 7.40 7.25 4.25 7.48 7.285 4.80 8.0 7.30 5.10
5) Rs 42,102

111. What is the, approximate average monthly income of A over the years? 1) Rs 44,762 2) Rs 48.348 3) Rs 53,216 4) Rs 51,245 112. What is the ratio of the annual income of B to that of C in the year2005? 8

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QUANTITATIVE APTITUDE

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5) None 5) None 5) None 5) None

the insurance employees and the college students who have opted for 97 bourses in insurance with different aspects of theory and practice of insurance,we should have good and 98 textbooks. The book under review written by VMR Nair himself, an experienced and 99 expert on insurance law-based on leading Indian cases, will be found very useful by students of insurance sector as a 100 guide to the principles of insurance. 91. 1) paving 2) corresponding 3) following 4) emphasize 5) correcting 92. 1) process 2) product 3) notes 4) currency 5) procedures 93. 1) slightly 2) upon 3) still 4) at 5) until 94. 1) prove 2) search 3) application 4) understanding 5) acknowledge 95. l) law 2) aspects 3) experts 4)books 5) loop 96. 1) equip 2) arm 3) decorate 4) promote 5)load 97. 1) optional 2) expensive 3)tough 4) deep. 5) specialized 98. 1) authentic 2) voluminous 3) many 4) prompt 5) shining 99. 1) consulting 2) qualified 3) rich 4) merchant 5) tired 100. l)leamed 2) powerful 3) ready 4) comprehensive 5) prescribed

## decreased by 50% , the resultant fraction is 2 1)

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Directions (Q. 121-125): Study the following graph carefully and answer the questions below it Number of students (males & females) passed out from various colleges in a year (Number in thousands) 40 35 35 30 30 20 25 27.5 22.5 25 20 17.5 15 15 10 10 Males 7.5 5 Females 0
Number of students (in thousands)

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Colleges 121. What is the average number of students (Males & Females) passed out from all the colleges together ? 1)38000 2)48000 3)42000 4)51000 5) None 122. The number of Females passed out from college C is approximately what per cent of the total number of Females passed out from all the colleges together? 1)28 2)30 3)36 4)25 5)40 123. What is the difference between the total number of students passing out from college A and the total number of students passing out from college E? 1)20,500 2)21,000 3)10,500 4)10,000 5) None 124. What is the ratio of the total number of .Males to the total number of Females passed out from all the colleges together? 1)19:23 2)18:25 3)23:19 4)25:18 5) None 125. The number of Males passing out from colleges A and B toghter is what per cent of the number of Females pass g out from colleges C and D together ? 1)45 2)40 3)35 4)50 5) None Directions (Q. 126-130): What approximate value should come in place ofthe question mark (?) in the following questions ? (You are not expected to calculate the exact value.) 126. 7428 346x12 = ?

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1)6:5 2)6:7 3)5:6 4)7:6 5) None 113. What is the difference between the total annual income of all the individuals in the year 2003 and the total annual income of all the individuals in the year 2007? 1) Rs 7,36,500 2) Rs 6,45,400 3) Rs 6,36,500 4)Rs 7,43,300 5) None 114. The annual income of E in the year 2004 is approximately what per cent of the average annual income earned by E over the years? 1)98 2)86 3)88 4)94 5)91 115. What is the average annual income of F over the years? l)Rs4,16,000 2)Rs4,25,000 3) Rs 4,01,500 4) Rs 4,15,500 5) None 116. Ashas monthly income is 60% of Deepaks monthly income and 120% of Mayas monthly income. What is Mayas monthly income if Deepaks monthly income is Rs 78,000? l)Rs 39,000 2) Rs 42,000 3) Rs 36,000 4) Cannot be determined 5) None 117. The sum of 5 numbers is 924. The average of the first two numbers is 201.5 and the average of the last two numbers is 196. What is the third number? 1)133 2)129 3)122 4) Cannot be determined 5) None 118. In how many different ways can the letters of the word FINANCE be arranged? 1)5040 2)2040 3)2510 4)4080 5) None 119. The profit earned after selling a wrist watch for Rs 4,080 is the same as the loss incurred after selling the same wrist watch for Rs 3,650. What is the cost price of the wrist watch? l)Rs3,785 2)Rs3,800 3)Rs3,775 4)Rs3,865 5) None 120. If the numerator of a fraction is increased by 240% and the denominator of the fraction is

1)256 2)251 127. 15.2% of 725 x 12.8% of643 = ? 1)9110 2)9088 128. (36.14)2-(21.28)2=? 1)888 2)853 129. 3 769 478 ? 1)150 2)180 130. 496 0.6 x 0.5 = ? 1)413 2)595 131. 40% of 60% of

## Products Rice Wheat Jowar Bajra Maize Sugarcane

136. What is the difference between the average price of per kg of Maize sold by all the farmers and the average price of per kg of Sugarcane sold by all the farmers? 1)Rs3 2)Rs4.5 3)Rs4.2 4)Rs3.6 5)None 137. What is the ratio of the total price (per kg) of all the products sold by Q to that sold by R? 1)41:43 2)43:48 3)43:46 4)41:48 5) None 138. If farmer Q sells 14 kg of Wheat, 21 kg of Jowar and 30 kgs of Sugarcane, what will be his total earning? 1) Rs699 2)Rs779 3)Rs650 4) Rs 786 5) None 139. If farmer P sells 50 kgs. of Rice and farmer S sells 60 kg of . Wheat, what is the difference in amount by either of the farmers in selling their products? l)Rs70 2)Rs65 3)Rs80 4)Rs85 5) None 140. If each farmer sells 100 kg of Jowar and 50 kg of Bajra, which farmer will earn the most? 1)P 2)R 3)S 4)Q 5) T Directions (Q. 141-145): Study the following graph carefully and answer the questions given below it. Number of Students studying in Various Colleges from Various Faculties (Number in thousands)

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1)130 2)175 3)360 4)350 5) None 132. The difference between a two-digit-number and the number obtained by interchanging the two digits ofthe number is 9. What is the difference between the two digits of the number? 1)3 2)2 3)1 4) Cannot be determined 5) None 133. Inaclass there are 32 boys and28 girls. The average age of the boys in the class is 14 years and the average age of the girls in the class is 13 years. What is the average age ofthe whole class? (Rounded off to two digits afterdecimal) 1)13.50 2)13.53 3)12.51 4)13.42 5) None 134. In a test consisting of 80 questions carrying one mark each, Arpita answers 65% of the first 40 questions correctly. What per cent of the other 40 questions does she need to answer correctly to score 75% on the entire test? 1)60 2)80 3)75 4)40 5) None 135. Manisha invests an amount of Rs 39,300 for 4 years the rate of 4 pcpa. What amount of approximate compound interest will she obtain at the end of 4 years? 1) Rs 6,675 2) Rs 6,650 3) Rs 6,288 4) Rs 6,356 5) Rs 6,450 Directions (Q. 136-140): Study the following table carefully and answer the questions given below it Price per kilogram (in Rs) at which 5 different farmers sell 6 different products

## 3 2 of a number is 504. What is 25% of of that number? 5 5

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141. What is the difference between the total number of students studying in college H and that studying in college K? 1)16100 2)15800 3)16300 4)16700 5) None 142. What is the total number of students studying in all the colleges together? 1)520900 2)520700 3)610200 4)510800 5) None 143. What is the ratio of the students from the faculty of Science from colleges H and I together to the students., from the same faculty from colleges J and K together? 1)43:45 2)41:43 3)45:43 4)43:41 5)None 144. The number of students from the faculty of Science from college I is approximately what per cent of the total number of students studying in that college? 1)34 2)37 3)29 4)31 5)39 145. What is the average number of students from the faculty of Commerce from all the colleges together? 1)36825 2)38655 3)35625 4)36585 5) None 146. 12 children can complete a piece of work in 21 days. Approximately, how many children will be required to complete the same piece of work in 15 days? 1)24 2)14 3)22 4)17 5)20 147. Mangesh spends 17% of his monthly income on travelling. He spends 25% of his monthly income on household expenses and 36% of his monthly income on medical expenses. He has remaining amount of Rs 10,032 as cash with him. What is Mangeshs annual income? l)Rs5,50,300 2)Rs5,36,500 3) Rs 5,47,200 4) Cannot be determined 5) None 148. The product of two consecutive even numbers is 3248. Which is the larger number? 1)58 2)62 3)56 4)60 5) None 149. The average marks of 65 students in a class was , calculated as 150. It was later realised that the marks of one of the students was calculated as 142, whereas his actual marks was 152. What is the actual average marks of the group of 65 students? (Rounded off to two digits after decimal) 1)151.25 2)150.15 3)151.10 4)150.19 5) None 150. The sum of five consecutive odd numbers is 575. What is the sum of the next set of the consecutive odd numbers? 1)615 2)635 3) 595 4) Cannot be determined 5) None

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151. If your company were to make a product such as a suit of clothes and sold that product to a retailer, your company would have sold to the ___________ market. (1) reseller (2) business (3) government (4) service (5) Other than those given options 152. The course of a product's sales and profits over its lifetime is called: (1) the sales chart. (2) the dynamic growth curve. (3) the adoption cycle. (4) the product life cycle. (5) Other than those given options 153. The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer's agreement to feature the manufacturer's products in some way is called a(n): (1) discount. (2) allowance. (3) premium. (4) rebate. (5) Other than those given options 154. The most logical budget setting method is found in the list below. Which is it? (1) Affordable method (2) Percentage-of-Sales method

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175. The type of salesforce structure in which the salesforce sells along product lines is called a: (1) territorial salesforce. (2) product salesforce. (3) customer salesforce. (4) retail salesforce. (5) Other than those given options 176. A "three-day cooling off period" in which buyers can cancel a contract after re-thinking it is to protect the consumer from: (1) creative selling (2) high pressure selling (3) detail selling (4) hard core selling (5) Other than those given options 177. The practice of going after a large share of a smaller market or subsets of a few markets is called: (1) undifferentiated marketing. (2) differentiated marketing. (3) concentrated marketing. (4) turbo marketing. (5) Other than those given options 178. When Coca-Cola and Nestle formed a joint venture to market a ready-to-drink coffee and tea worldwide, the type of marketing system that was formed would best be described as being a(n): (1) vertical marketing system (2) parallel marketing system (3) diversified marketing system (4) horizontal marketing system (5) Other than those given options 179. ________________ is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible. (1) Idea generation (2) Concept development and testing (3) Idea screening (4) Brainstorming (5) Other than those given options 180. When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _______________. (1) group (2) bi-variant population (3) sample (4) market target (5) Other than those given options 181. The goal of the marketing logistics system should be to provide: (1) a targeted level of promotional support. (2) a targeted level of customer service at the least cost. (3) a targeted level of transportation expense ratio. (4) a targeted level of field support. (5) Other than those given options 182. Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods? (1) Affordable method (2) Percentage-of-Sales method (3) Competitive-parity method (4) Objective-and-task method (5) Other than those given options 183. If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies? (1) market penetration (2) market development (3) product development (4) diversification (5) Other than those given options 184. Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC?

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(1) decline stage (2) introduction stage (3) growth stage (4) maturity stage (5) Other than those given options If Honda uses its company name to cover such different products as its automobiles, lawn mowers, and motorcycles, it is practicing which of the following strategies? (1) new brand strategy (2) line extension strategy (3) multibrand strategy (4)brand extension strategy 5. Other than those given options The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called: (1) Marketing strategy. (2) Marketing control. (3) Marketing analysis. (4) Marketing implementation. (5) Other than those given options Each salesperson is assigned to an exclusive area in which to sell the company's full line of products or services in which type of salesforce structure? (1) Territorial sales force. (2) Product sales force. (3) Customer sales force. (4) Hybrid sales force. (5) Other than those given options The last stage in the selling process is the ________________ stage. (1) approach (2) handling objections (3) closing (4) follow-up (5) Other than those given options In 1985, the Coca-Cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke. Analysts now believe that most of the company's problems resulted from poor marketing research. As the public demanded their "old Coke" back, the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market. Which of the following marketing research mistakes did Coca-Cola make? (1) They did not investigate pricing correctly and priced the product too high. (2) They did not investigate dealer reaction and had inadequate distribution. (3) They defined their marketing research problem too narrowly. (4) They failed to account for the Pepsi Challenge taste test in their marketing efforts. (5) Other than those given options Costs that do not vary with production or sales levels are called: (1) fixed costs. (2) variable costs (3) standard costs. (4) independent costs. (5) Other than those given options All of the following are thought to be sources of new product ideas EXCEPT: (1) internal sources. (2) customers. (3) competitors. (4) the local library. (5) Other than those given options Today, advertising captures about ____ percent of total promotion spending. (1) 15 (2) 23 (3) 29 (4) 33 (5) Other than those given options The first modern environmental movement in the United States began in the: (1) 1940s. (2) 1950s. (3) 1960s and 1970s. (4) mid-1980s. (5) Other than those given options One of the most common problems with using internal database information is that: (1) since it was probably collected for some other purpose, it may be incomplete or wrong. (2) it is usually expensive to retrieve.

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(3) top executives are usually unwilling to relinquish data, therefore, the data has limits. (4) the data is almost always unsecured and, therefore, suspect as to reliability. (5) Other than those given options Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business? (1) To protect companies from each other. (2) To protect consumers from unfair business practices. (3) To protect the interests of society. (4) To protect businesses from unfair consumer demands. (5) Other than those given options The advantages of audience selectivity, no ad competition and personalization apply to which type of media? (1) Newspapers (2) Television (3) Direct Mail (4) Radio (5) Other than those given options One of the most promising developments in multivariable segmentation is called _________________ where a host of demographic and socioeconomic factors are use(4) (1) terragraphic segmentation (2) fermagraphic segmentation (3) geothermy segmentation (4) geodemographic segmentation (5) Other than those given options When companies make marketing decisions by considering consumers' wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles? (1) Innovative marketing (2) Consumer-oriented marketing (3) Value marketing (4) Societal marketing (5) Other than those given options The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called: (1) Geothermy. (2) Demography. (3) Ethnography. (4) Hemos-popography. (5) Other than those given options Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. ______________ includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail price. (1) Deceptive promotion (2) Deceptive packaging (3) Deceptive pricing (4) Deceptive cost structure (5) Other than those given options

## IBPS-SO MARKETING 2 KEY

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