IDENTITY IS THE PLATFORM

Chris Messina

MindTrek

October 1, 2009

Tampere, Finland

@chrismessina #mindtrek

D E A TH O F A WEB AP P

Photo by Mathieu Thouvenin

Kevin Rose

Daniel Burka

Leah Culver

Photo by Mathieu Thouvenin

We’ll be closing down the main Pownce website two weeks from today, December 15th. Since we’d like for you to have access to all your Pownce messages, we’ve added an export function. Visit pownce.com/settings/ export/ to generate your export file. You can then import your posts to other blogging services such as Vox, TypePad, or WordPress.

1. No export of relationships 2. No way to tell my friends where to find me

Logo collage by Stabilo Boss

Logo collage by Meg Pickard

WH O D O Y O U TH IN K YOU AR E?

“ D A T A C AP ITAL” & S O C I A L OB JECT S

All this data that we’re creating has value!

A C TI V I TY S T R EAMS

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Hi there! We met that conference last week. I’ve subscribed to your updates on my site. -Chris

Inspired by Jyri Engeström

It’s identity and data capital that matter

icon by Seedling Design

A NE W P L A TFOR M WAR

VS
Facebook Connect OpenID

“The Internet was built without a way to know who and what you are connecting to.”
—Kim Cameron, Problem Statement, The Laws of Identity

The Power of Facebook Connect Establishing a presence on the social Web requires fundamental building blocks. Facebook provides these essential tools, including identity for a great registration system, and immediate access to 300 million active global users.

Photo by Mike Wooldridge

The problem with Facebook Connect is that it eliminates choice and restricts your digital freedom

O P E N ID

Photo by Teresa Stanton

Who thinks they have an OpenID?

Usual suspects

• Google • Yahoo! • AOL • MySpace • WordPress • etc

Where can you use your OpenID?

*Source: Janrain

OpenID adoption across the web continues to grow

UserVoice Identity Providers
Source: Janrain - Why Websites Should Accept Multiple Third Party Identity Account Logins

Interscope Identity Providers
Source: Janrain - Why Websites Should Accept Multiple Third Party Identity Account Logins

sulit.com.ph Identity Providers
Source: Janrain - Why Websites Should Accept Multiple Third Party Identity Account Logins

“We launched OpenID in March 2008 with Highrise. About 15% of the logins are now using OpenID.”
— David Heinemeier Hansson, 37Signals

“Deployments for their customers – Twitter and Songbird – are seeing OpenID utilization of 20% or more.”
— Eric Eldon, VentureBeat

Y O U A R E THE P LAT FOR M

These traits make the browser the logical tool for a user -centric (“you-centric” ??) world.

I DE N TI TY I S TH E P LAT FOR M

I. Me at the center

Photo by miss:anthrope

Photo by amanda kelso

Mazlow’s Hierarchy of Needs

Self-actualization Esteem Love/belonging Safety Physiological

morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts self-esteem, confidence, achievement, respect of others, respect by others friendship, family, sexual intimacy security of: body, employment, resources, morality, the family, health, property breathing, food, water, sex, sleep, homeostasis, excretion

Growing comfort with real identity

Growing comfort with real identity

Identity

Mazlow’s Hierarchy of Needs

Self-actualization Esteem Love/belonging Safety Physiological

morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts self-esteem, confidence, achievement, respect of others, respect by others friendship, family, sexual intimacy security of: body, employment, resources, morality, the family, health, property breathing, food, water, sex, sleep, homeostasis, excretion

II. Smarter user agents

Image credit: Mashable

III. Dynamic personal expression

Facets, activities, and connections

Photo by Johanna MacDonald

High school

High school

After high school

Photo by Brian Herzog

IV. Universal user experience

Facebook & Twitter Connect

Bottom line: we’re not there yet

V. Data is money

Photo by Ben Ward

Identity is the platform

I.

Me at the center

II. Smarter user agents III. Dynamic personal expression IV. Universal user experience V. Data is money

S E L F - R ELIAN CE

Print from the Library of Congress

Henry David Thoreau
Print from the Library of Congress Photo by Herbert W. Gleason

ID E NT I TY W A S TH EIR P LAT FOR M

ID E N TI TY I S OUR P LAT FOR M

end.

chris@citizenagency.com

@chrismessina

factoryjoe.com

Typeface: FTF Flama™ by Mario Feliciano

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