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Brand Identity Guidelines

Ver. 01.00
BRAND IDENTITY GUIDELINES
02.01 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.01 The logo
Application
The F-Secure logo should always
be used in full, i.e. never separate the
symbol and logotype.
The logotype should never be moved
or adjusted. The logotype has been
created with specic letter spacing
and the logotype letterforms have
been customised for the F-Secure
brand. Always use approved artwork
when reproducing the F-Secure
identity.
See page 02.01.01
for logo variations
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.03
for incorrect use of logo
See page 02.04
for Local version of our brand
promises
See page 02.05
for operator co-branding logo
See page 02.05.03
for reseller co-branding logo
See page 02.06
for symbol as icon
The F-Secure logo consists of seven specially drawn letterforms and a symbol. These letterforms/symbol and their
relationships must never be altered or modied in any way. The F-Secure logo is most eective when positioned in
clear space, which helps to protect its integrity. The logo must always be reproduced in Pantone color unless
the application requires a four-color process or single color black.
F-Secure logo
The F-Secure logo is a combination of two elements: the F-Secure symbol and the name.
These two elements should never be separated or altered in any way.
3 x
10 x
10 x
Symbol Logotype
F-Secure logo
BRAND IDENTITY GUIDELINES
02.01.01 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.01.01 Logo variations
Color logos
The Pantone logo [A] is the
preferred and primary logo.
Use it whenever possible.
There is a 4-color (CMYK)
version of the logo available
for process color applications.
If a colored background
is used, make sure that there
is enough contrast for the logo
to remain clear.
When the color logo is reversed
[B], it can only be used on a dark
background.
If it is not possible to stitch the logo
with gradients, please use version [C].
The 1-color logo in Pantone 659 for
dark backgrounds and 661 for light
backgrounds [D], can be used on
signage and in 1-color productions.
Black and white logo
A grey-scale version of the logo
[E] is available for use on black
and white productions
A monotone black and white logo
[F] is available for use when a second
ink color is not available.
If you have any questions about
the logo colors, please contact
brand@f-secure.com
See page 02.01
for logo
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.03
for incorrect use of logo
See page 02.04
for Local version of our brand
promises
See page 02.05
for operator co-branding logo
See page 02.05.03
for reseller co-branding logo
See page 02.06
for symbol as icon
B. A.
E.
F.
D.
C.
BRAND IDENTITY GUIDELINES
02.01.02 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.01.02 Secondary logo
Application
The F-Secure logo should always
be used in full.
The logotype should never be moved
or adjusted. The logotype has been
created with specic letter spacing
and the logotype letterforms have
been customized for the F-Secure
brand. Always use approved artwork
when reproducing the F-Secure
identity.
See page 02.01.01
for logo variations
See page 02.01.03
for secondary logo - variations
See page 02.02
for minimum space
around the logo
See page 02.03
for incorrect use of logo
See page 02.04
for Local version of our brand
promises
See page 02.05
for operator co-branding logo
See page 02.05.03
for reseller co-branding logo
See page 02.06
for symbol as icon
The secondary version of the logo shown on this page is less preferable than the primary logo and should
only be used when the primary logos are impractical due to limited horizontal space.
F-Secure logo
The F-Secure logo is a combination of two elements: the F-Secure symbol and the name.
These two elements should never be separated or altered in any way.
3 x
5 x
22 x
Center line
Symbol
Logotype
BRAND IDENTITY GUIDELINES
02.01.03 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.01.03 Secondary Logo - variations
Color logos
The Pantone logo [A] is the
preferred and primary logo.
Use it whenever possible.
There is a 4-color (CMYK)
version of the logo available
for process color applications.
If a colored background
is used, make sure that there
is enough contrast for the logo
to remain clear.
When the color logo is reversed
[B], it can only be used on a dark
background.
If it is not possible to stitch the logo
with gradients, please use version [C].
The 1-color logo in Pantone 659 for
dark backgrounds and 661 for light
backgrounds [D], can be used on
signage and in 1-color productions.
Black and white logo
A grey-scale version of the logo
[E] is available for use on black
and white productions
A monotone black and white logo
[F] is available for use when a second
ink color is not available.
If you have any questions about
the logo colors, please contact
brand@f-secure.com
See page 02.01
for logo
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.03
for incorrect use of logo
See page 02.04
for Local version of our brand
promises
See page 02.05
for operator co-branding logo
See page 02.05.03
for reseller co-branding logo
See page 02.06
for symbol as icon
B. A.
E.
F.
D.
C.
BRAND IDENTITY GUIDELINES
02.02 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.02 Minimum space around the logo
The minimum space around the
logo should at least be equivalent
to the F in the F-Secure logo -
see illustration. If possible the
space should be increased.
See page 02.01.01
for logo variations
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.02.01
for minimum space
around the logo -
secondary version
See page 02.03
for incorrect use of logo
See page 02.04
for Local version of our brand
promises
See page 02.05
for operator co-branding logo
See page 02.05.03
for reseller co-branding logo
See page 02.06
for symbol as icon
The logo should always be placed in a prominent position, so it appears clear and distinct. Around the logo there
should always be enough space to ensure a powerful and clear visual image. The amount of clear space is in direct
proportion to the size of the F-Secure logo and must not be altered.
Logotype - minimum size
It is important that all parts of the identity can be easily read in every application. For this reason,
the logo should not be reproduced smaller than the sizes specied here. There are no maximum
size restrictions as long as the clear space requirements are met.
20 mm
x
x
x
x
x
x
x
x
x
BRAND IDENTITY GUIDELINES
02.02.01 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.02.01 Minimum space around the logo - secondary version
The minimum space around the
logo should at least be equivalent
to the F in the F-Secure logo -
see illustration. If possible the
space should be increased.
See page 02.01.01
for logo variations
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.03
for incorrect use of logo
See page 02.04
for Local version of our brand
promises
See page 02.05
for operator co-branding logo
See page 02.05.03
for reseller co-branding logo
See page 02.06
for symbol as icon
The logo should always be placed in a prominent position, so it appears clear and distinct. Around the logo there
should always be enough space to ensure a powerful and clear visual image. The amount of clear space is in direct
proportion to the size of the F-Secure logo and must not be altered.
x
x
x
x
x
x x
x x
Logotype - minimum size
It is important that all parts of the identity can be easily read in every application. For this reason,
the logo should not be reproduced smaller than the sizes specied here. There are no maximum
size restrictions as long as the clear space requirements are met.
14 mm
BRAND IDENTITY GUIDELINES
02.03 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.03 Incorrect use of the logo
Identity Donts
Always use approved artwork.
Whenever possible, use the EPS
le format as this will give you the
best results.
Do not change the proportion,
or the typeface of the logo.
Do not change the colour
specications.
JPEG and GIF format images
are designed for on-screen
applications and should not
be printed.
See page 02.01
for logo
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.04
for Local version of our brand
promises
See page 02.05
for operator co-branding logo
See page 02.05.03
for reseller co-branding logo
See page 02.06
for symbol as icon
Do not use shadow or other eects on the logo. Do not manipulate the logo. Use only the approved backgorund colours. Light blue
and dark blue from the primary colors cannot be used with the logo in top of it.
Do not print the logo in outline. Do not place the logo on top of a busy image.
Incorrect proportions.
An old F-Secure logo has been used. The F-Secure logo has been printed in an unacceptable color.
It is of the utmost importance that all the elements of the F-Secure identity are used in accordance with the rules in
this manual. When engaging external suppliers, great care should be taken to ensure the following: they are familiar
with F-Secure identity rules; they are supplied with the appropriate artwork originals; they understand that no
alterations of any kind may be made to the supplied artwork, including creating home-made versions of the logo.
For your guidance, some typical examples of incorrect use of the F-Secure logo are illustrated here. They contain
errors in the letterforms, colors and formats.
Incorrect use of low-resolution artwork.
BRAND IDENTITY GUIDELINES
02.04 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.04 Local versions of our brand promise
Protecting the irreplaceable
Omdat sommige zaken onvervangbaar zijn
Suojaa korvaamattoman
Protge l'irremplaable
Schutz des Unersetzlichen
Proteggi l'insostituibile

Chronimy to, co dla Ciebie wane


See page 02.01.01
for logo variations
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.03
for incorrect use of logo
See page 02.05
for operator co-branding logo
See page 02.05.01
for operator co-branding
primary logo variations
See page 02.05.02
for operator co-branding
secondary logo variations
See page 02.05.03
for reseller co-branding logo
See page 02.05.04
for reseller co-branding
primary logo variations
See page 02.05.05
for reseller co-branding
secondary logo variations
See page 02.05.09
for minimum space
around co-branding logos
See page 02.06
for symbol as icon
Our brand promise, Protecting the irreplaceable, captures the essence of what we do and raises it to the highest
level of importance internally and externally. When possible, a local version of the brand promise should be used.
Please nd an overview of the local translations below. It is important that no other translations of the brand promise
are used.
English, Finnish (For IS 2010), Swedish
Dutch
Finnish
French
German
Italian
Japanese
Polish
BRAND IDENTITY GUIDELINES
02.05 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.05 Operator co-branding logo
Placing of co-branding indicator
The co-branding indicator is set in
FSecure Sans Medium, lower case
with a height of x.
See page 02.01.01
for logo variations
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.03
for incorrect use of logo
See page 02.05.01
for operator co-branding
primary logo variations
See page 02.05.02
for operator co-branding
secondary logo variations
See page 02.05.03
for reseller co-branding logo
See page 02.05.04
for reseller co-branding
primary logo variations
See page 02.05.05
for reseller co-branding
secondary logo variations
See page 02.05.09
for minimum space
around co-branding logos
See page 02.06
for symbol as icon
The relationship between F-Secure and its partners is signaled by using specic versions of the logo. When the
partners business includes the use of F-Secure technology as a protection service (e.g. Internet Service Providers)
or in another product (OEM) providing protection, the Protection by logo is to be used. When the partners
business includes the use of F-Secure technology as a non-protection service (e.g Virus World Map, Tune-up), the
Enabled by logo is to be used. Use of Enabled by logo is granted on a case-by-case basis. Please send a
description of your planned use to brand@f-secure.com for review and you will be sent the correct digital le.
Primary version of F-Secure Operator co-branding logo
Secondary version of F-Secure Operator co-branding logo
3 x
4 x
4 x
5 x
22 x
3 x
10 x
10 x
BRAND IDENTITY GUIDELINES
02.05.01 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.05.01 Operator co-branding primary logo - variations
Color logos
The Pantone logo [A] is the
preferred and primary logo.
Use it whenever possible.
There is a 4-color (CMYK)
version of the logo available
for process color applications.
If a colored background
is used, make sure that there
is enough contrast for the logo
to remain clear.
When the color logo is reversed
[B], it can only be used on a dark
background.
If it is not possible to stitch the logo
with gradients, please use version [C].
The 1-color logo in Pantone 659 for
dark backgrounds and 661 for light
backgrounds [D], can be used on
signage and in 1-color productions.
Black and white logo
A grey-scale version of the logo
[E] is available for use on black
and white productions
A monotone black and white logo
[F] is available for use when a second
ink color is not available.
If you have any questions about
the logo colors, please contact
brand@f-secure.com
See page 02.01
for logo
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.03
for incorrect use of logo
See page 02.05
for operator co-branding logo
See page 02.05.02
for operator co-branding
secondary logo variations
See page 02.05.03
for reseller co-branding logo
See page 02.06
for symbol as icon
B. A.
E.
F.
D.
C.
BRAND IDENTITY GUIDELINES
02.05.02 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.05.02 Operator co-branding secondary logo - variations
Color logos
The Pantone logo [A] is the
preferred and primary logo.
Use it whenever possible.
There is a 4-color (CMYK)
version of the logo available
for process color applications.
If a colored background
is used, make sure that there
is enough contrast for the logo
to remain clear.
When the color logo is reversed
[B], it can only be used on a dark
background.
If it is not possible to stitch the logo
with gradients, please use version [C].
The 1-color logo in Pantone 659 for
dark backgrounds and 661 for light
backgrounds [D], can be used on
signage and in 1-color productions.
Black and white logo
A grey-scale version of the logo
[E] is available for use on black
and white productions
A monotone black and white logo
[F] is available for use when a second
ink color is not available.
If you have any questions about
the logo colors, please contact
brand@f-secure.com
See page 02.01
for logo
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.03
for incorrect use of logo
See page 02.05
for operator co-branding logo
See page 02.05.01
for operator co-branding
primary logo variations
See page 02.05.03
for reseller co-branding logo
See page 02.06
for symbol as icon
B. A.
E.
F.
D.
C.
BRAND IDENTITY GUIDELINES
02.05.03 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.05.03 Reseller co-branding logo
Placing of co-branding indicator
The co-branding indicator is set in
FSecure Sans Medium, lower case
with a height of x. If the line is
exceptionally long, it may be split over
two lines with a distance y as leading.
See logo examples.
See page 02.01.01
for logo variations
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.03
for incorrect use of logo
See page 02.05
for operator co-branding logo
See page 02.05.01
for operator co-branding
primary logo variations
See page 02.05.02
for operator co-branding
secondary logo variations
See page 02.05.04
for reseller co-branding
primary logo variations
See page 02.05.05
for reseller co-branding
secondary logo variations
See page 02.05.09
for minimum space
around co-branding logos
See page 02.06
for symbol as icon
The relationship between F-Secure and its partners is signaled by using specic versions of the logo. When the
partners business includes sales and promotion of F-Secure software solutions, the Certied Partner logo is to be
used. Only certied partners can use the logo.
Primary version of F-Secure Reseller co-branding logo
Secondary version of F-Secure Reseller co-branding logo
3 x
10 x
10 x
3 x
4 x
4 x
5 x
22 x
BRAND IDENTITY GUIDELINES
02.05.04 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.05.04 Reseller co-branding primary logo - variations
Color logos
The Pantone logo [A] is the
preferred and primary logo.
Use it whenever possible.
There is a 4-color (CMYK)
version of the logo available
for process color applications.
If a colored background
is used, make sure that there
is enough contrast for the logo
to remain clear.
When the color logo is reversed
[B], it can only be used on a dark
background.
If it is not possible to stitch the logo
with gradients, please use version [C].
The 1-color logo in Pantone 659 for
dark backgrounds and 661 for light
backgrounds [D], can be used on
signage and in 1-color productions.
Black and white logo
A grey-scale version of the logo
[E] is available for use on black
and white productions
A monotone black and white logo
[F] is available for use when a second
ink color is not available.
If you have any questions about
the logo colors, please contact
brand@f-secure.com
See page 02.01
for logo
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.03
for incorrect use of logo
See page 02.05
for operator co-branding logo
See page 02.05.05
for reseller co-branding
secondary logo variations
See page 02.05.09
for minimum space
around co-branding logos
See page 02.06
for symbol as icon
B. A.
E.
F.
D.
C.
BRAND IDENTITY GUIDELINES
02.05.05 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.05.05 Reseller co-branding secondary logo - variations
Color logos
The Pantone logo [A] is the
preferred and primary logo.
Use it whenever possible.
There is a 4-color (CMYK)
version of the logo available
for process color applications.
If a colored background
is used, make sure that there
is enough contrast for the logo
to remain clear.
When the color logo is reversed
[B], it can only be used on a dark
background.
If it is not possible to stitch the logo
with gradients, please use version [C].
The 1-color logo in Pantone 659 for
dark backgrounds and 661 for light
backgrounds [D], can be used on
signage and in 1-color productions.
Black and white logo
A grey-scale version of the logo
[E] is available for use on black
and white productions
A monotone black and white logo
[F] is available for use when a second
ink color is not available.
If you have any questions about
the logo colors, please contact
brand@f-secure.com
See page 02.01
for logo
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.03
for incorrect use of logo
See page 02.05
for operator co-branding logo
See page 02.05.04
for reseller co-branding
primary logo variations
See page 02.05.09
for minimum space
around co-branding logos
See page 02.06
for symbol as icon
B. A.
E.
F.
D.
C.
BRAND IDENTITY GUIDELINES
02.05.06 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.05.06 Reseller co-branding logo, Gold & Silver Partner
Placing of co-branding indicator
The co-branding indicator is set in
FSecure Sans Medium, lower case
with a height of x. If the line is
exceptionally long, it may be split over
two lines with a distance y as leading.
See logo examples.
See page 02.01.01
for logo variations
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.03
for incorrect use of logo
See page 02.05
for operator co-branding logo
See page 02.05.01
for operator co-branding
primary logo variations
See page 02.05.02
for operator co-branding
secondary logo variations
See page 02.05.04
for reseller co-branding
primary logo variations
See page 02.05.05
for reseller co-branding
secondary logo variations
See page 02.05.09
for minimum space
around co-branding logos
See page 02.06
for symbol as icon
The relationship between F-Secure and its partners is signaled by using specic versions of the logo.
When indicating what level of technical certication Gold and Silver partners have, a diamond system is used
together with the vertical version of the logo.
Vertical version of F-Secure Reseller co-branding logo, Gold & Silver Partner
Vertical version of F-Secure Reseller co-branding logo, Gold & Silver Partner with diamond
3 x
4 x
4 x
3 x
5 x
2 x
5 x
22 x
3 x
4 x
4 x
5 x
22 x
BRAND IDENTITY GUIDELINES
02.05.07 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.05.07 Reseller co-branding logo, Silver Partner - variations
Color logos
The Pantone logo [A] is the
preferred and primary logo.
Use it whenever possible.
There is a 4-color (CMYK)
version of the logo available
for process color applications.
If a colored background
is used, make sure that there
is enough contrast for the logo
to remain clear.
When the color logo is reversed
[B], it can only be used on a dark
background.
If it is not possible to stitch the logo
with gradients, please use version [C].
The 1-color logo in Pantone 659 for
dark backgrounds and 661 for light
backgrounds [D], can be used on
signage and in 1-color productions.
Black and white logo
A grey-scale version of the logo
[E] is available for use on black
and white productions
A monotone black and white logo
[F] is available for use when a second
ink color is not available.
If you have any questions about
the logo colors, please contact
brand@f-secure.com
See page 02.01
for logo
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.03
for incorrect use of logo
See page 02.05
for operator co-branding logo
See page 02.05.04
for reseller co-branding
primary logo variations
See page 02.05.09
for minimum space
around co-branding logos
See page 02.06
for symbol as icon
B. A.
E.
F.
D.
C.
BRAND IDENTITY GUIDELINES
02.05.08 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.05.08 Reseller co-branding logo, Gold Partner - variations
Color logos
The Pantone logo [A] is the
preferred and primary logo.
Use it whenever possible.
There is a 4-color (CMYK)
version of the logo available
for process color applications.
If a colored background
is used, make sure that there
is enough contrast for the logo
to remain clear.
When the color logo is reversed
[B], it can only be used on a dark
background.
If it is not possible to stitch the logo
with gradients, please use version [C].
The 1-color logo in Pantone 659 for
dark backgrounds and 661 for light
backgrounds [D], can be used on
signage and in 1-color productions.
Black and white logo
A grey-scale version of the logo
[E] is available for use on black
and white productions
A monotone black and white logo
[F] is available for use when a second
ink color is not available.
If you have any questions about
the logo colors, please contact
brand@f-secure.com
See page 02.01
for logo
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.03
for incorrect use of logo
See page 02.05
for operator co-branding logo
See page 02.05.04
for reseller co-branding
primary logo variations
See page 02.05.09
for minimum space
around co-branding logos
See page 02.06
for symbol as icon
B. A.
E.
F.
D.
C.
BRAND IDENTITY GUIDELINES
02.05.09 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.05.09 Minimum space around co-branding logos
The minimum space around the
co-branding logos should at least be
equivalent to the F in the F-Secure
logo - see illustration. If possible the
space should be increased.
See page 02.01.01
for logo variations
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.02.01
for minimum space
around the logo -
secondary version
See page 02.03
for incorrect use of logo
See page 02.05
for operator co-branding logo
See page 02.05.01
for operator co-branding
primary logo variations
See page 02.05.02
for operator co-branding
secondary logo variations
See page 02.05.03
for reseller co-branding logo
See page 02.05.04
for reseller co-branding
primary logo variations
See page 02.05.05
for reseller co-branding
secondary logo variations
See page 02.06
for symbol as icon
The co-branding logos should always be placed in a prominent position, so they appear clear and distinct.
Around the co-branding logos there should always be enough space to ensure a powerful and clear visual image.
The amount of clear space is in direct proportion to the size of the F-Secure logo and must not be altered.
Logotype - minimum size
It is important that all parts of the identity can be easily read in every
application. For this reason, the logo should not be reproduced smaller than
the sizes specied below. There are no maximum size restrictions as long as
the clear space requirements are met.
40 mm
x
x
x
x
x
x
x
x
x
x
x
x
x
x
14 mm
44 mm 17 mm
x
x
x
x
BRAND IDENTITY GUIDELINES
02.07 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.07 Colors - Overview
White space
White backgrounds and visual
open space play an integral role in
our visual communications. White
enhances the crisp presentation of
the logo. White is the clear canvas
against which our lively colors glow
and text and imagery stand out.
White imparts a clean, inviting and
contemporary visual sensibility to
our print, electronic and dimensional
applications.
We encourage our creative teams
to incorporate white backgrounds
and highlights liberally throughout
our visual communications.
Please note
Do not use this reproduction
for color matching; refer to
the Pantone color swatch books
when specifying ink colors. The
Pantone color swatch books can
be purchased at www.pantone.com
Always consult your printer for
the most accurate reproduction of
brand colors.
See page 02.07.01
for Pantone
See page 02.07.02
for CMYK
See page 02.07.03
for RGB & HEX
See page 02.07.04
for NCS & RAL
See page 02.07.05
for color rules for product names
Colors are important to our visual identity; consistency is essential. Our colors are specied as Pantone
colors and these colors are therefore our ideal colors. All colors should match the value for coated Pantone
as much as possible to ensure identical color in all media.
Special color
PANTONE
PANTONE
8002 C (Metallic)
8002 U (Metallic)
F-SECURE SILVER
Secondary colors
PANTONE
PANTONE
361 C
368 U
PANTONE
PANTONE
151 C
151 U
PANTONE
PANTONE
1788 C
032 U
PANTONE
PANTONE
116 C
108 U
PANTONE
PANTONE
382 C
388 U
PANTONE
PANTONE
7466 C
7466 U
PANTONE
PANTONE
271 C
271 U
PANTONE
PANTONE
219 C
226 U
PANTONE
PANTONE
648 C
655 U
Grey tones
PANTONE
PANTONE
420 C
427 U
Logo color
PANTONE
PANTONE
659 C
659 U
CMYK
CMYK
COATED 060 / 030 / 000 / 000
UNCOATED 040 / 020 / 000 / 000
RGB
HEX
123 / 152 / 208
7B98D0
NCS
RAL
S 1550-R80B
CLASSIC 5012
F-SECURE LIGHT BLUE
CMYK
CMYK
COATED 100 / 075 / 005 / 000
UNCOATED 100 / 070 / 000 / 005
RGB
HEX
000 / 056 / 142
00388E
NCS
RAL
S S 3560-R80B
CLASSIC 5010
CMYK
CMYK
COATED 040 / 020 / 015 / 060
UNCOATED 010 / 000 / 000 / 065
RGB
HEX
098 / 105 / 113
626971
NCS
RAL
S S 6005 - B20G
CLASSIC 7031
F-SECURE DARK BLUE
F-SECURE DARK GREY
CMYK
CMYK
COATED 075 / 000 / 100 / 000
UNCOATED 055 / 000 / 100 / 000
RGB
HEX
054 / 178 / 051
36B233
NCS
RAL
S 1070-G20Y
CLASSIC 6018
CMYK
CMYK
COATED 000 / 050 / 100 / 000
UNCOATED 000 / 050 / 100 / 000
RGB
HEX
255 / 121 / 000
FF7900
NCS
RAL
S 0585-Y30R
CLASSIC 1037
CMYK
CMYK
COATED 000 / 090 / 100 / 000
UNCOATED 000 / 100 / 100 / 000
RGB
HEX
234 / 040 / 057
EA2839
NCS
RAL
S 0580-Y90R
CLASSIC 3020
CMYK
CMYK
COATED 000 / 015 / 100 / 000
UNCOATED 000 / 005 / 095 / 000
RGB
HEX
253 / 203 / 001
FDCB01
NCS
RAL
S 0570-Y
CLASSIC 1018
CMYK
CMYK
COATED 030 / 000 / 100 / 000
UNCOATED 020 / 000 / 100 / 000
RGB
HEX
190 / 214 / 000
C4D52A
NCS
RAL
S 0565-G50Y
CLASSIC 1016
CMYK
CMYK
COATED 090 / 000 / 030 / 000
UNCOATED 070 / 000 / 025 / 000
RGB
HEX
000 / 179 / 190
24B0BF
NCS
RAL
S 1050-B20G
CLASSIC 5018
CMYK
CMYK
COATED 045 / 040 / 000 / 000
UNCOATED 030 / 030 / 000 / 000
RGB
HEX
144 / 147 / 206
9093CE
NCS
RAL
S 2040-R70B
CLASSIC 4005
CMYK
CMYK
COATED 005 / 100 / 000 / 000
UNCOATED 000 / 100 / 000 / 000
RGB
HEX
215 / 031 / 133
D71F85
NCS
RAL
S 1070-R20B
CLASSIC 4010
CMYK
CMYK
COATED 100 / 070 / 000 / 060
UNCOATED 100 / 070 / 000 / 050
RGB
HEX
000 / 040 / 087
002857
NCS
RAL
S 6030-R80B
CLASSIC 5003
CMYK
CMYK
COATED 005 / 000 / 005 / 015
UNCOATED 000 / 000 / 000 / 015
RGB
HEX
205 / 207 / 203
CDCFCB
NCS
RAL
S 1502-G
CLASSIC 7035
F-SECURE GREEN
F-SECURE ORANGE
F-SECURE RED
F-SECURE YELLOW
F-SECURE LIME
F-SECURE TURQUOISE
F-SECURE LILAC
F-SECURE PINK
F-SECURE DEEP BLUE
F-SECURE LIGTHGREY
PANTONE
PANTONE
431 C
431 U
PANTONE
PANTONE
661 C
661 U
BRAND IDENTITY GUIDELINES
02.07.01 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.07.01 PANTONE
White space
White backgrounds and visual
open space play an integral role in
our visual communications. White
enhances the crisp presentation of
the logo. White is the clear canvas
against which our lively colors glow
and text and imagery stand out.
White imparts a clean, inviting and
contemporary visual sensibility to
our print, electronic and dimensional
applications.
In our new brand expression,
we celebrate individual achievement
and show our customers using our
products and services. White provides
a visual stage for presenting a new
and humanistic dimension of our
Corporate personality.
We encourage our creative teams
to incorporate white backgrounds
and highlights liberally throughout
our visual communications.
Please note
Do not use this reproduction
for color matching; refer to
the Pantone color swatch books
when specifying ink colors. The
Pantone color swatch books can
be purchased at www.pantone.com
Always consult your printer for
the most accurate reproduction of
brand colors.
See page 02.07
for Colors - Overview
See page 02.07.02
for CMYK
See page 02.07.03
for RGB & HEX
See page 02.07.04
for NCS & RAL
See page 02.07.05
for color rules for product names
Colors are important to our visual identity; consistency is essential. Our colors are specied as Pantone
colors and these colors are therefore our ideal colors. All colors should match the value for coated Pantone
as much as possible to ensure identical color in all media. Pantone colors are primarily used for stationery elements
suchs as letterhead and business cards.
Special color
PANTONE
PANTONE
8002 C (Metallic)
8002 U (Metallic)
Secondary colors
PANTONE
PANTONE
080% 060% 040% 020% 010% 361 C
368 U
PANTONE
PANTONE
080% 060% 040% 020% 010% 151 C
151 U
PANTONE
PANTONE
080% 060% 040% 020% 010% 1788 C
032 U
PANTONE
PANTONE
080% 060% 040% 020% 010% 116 C
108 U
PANTONE
PANTONE
080% 060% 040% 020% 010% 382 C
388 U
PANTONE
PANTONE
080% 060% 040% 020% 010% 7466 C
7466 U
PANTONE
PANTONE
080% 060% 040% 020% 010% 271 C
271 U
PANTONE
PANTONE
080% 060% 040% 020% 010% 219 C
226 U
PANTONE
PANTONE
080% 060% 040% 020% 010% 648 C
655 U
Grey tones
PANTONE
PANTONE
080% 060% 040% 020% 010% 420 C
427 U
Logo color
PANTONE
PANTONE
080% 060% 040% 020% 010% 659 C
659 U
PANTONE
PANTONE
080% 060% 040% 020% 010% 431 C
431 U
PANTONE
PANTONE
080% 060% 040% 020% 010% 661 C
661 U
BRAND IDENTITY GUIDELINES
02.07.02 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.07.02 CMYK
White space
White backgrounds and visual
open space play an integral role in
our visual communications. White
enhances the crisp presentation of
the logo. White is the clear canvas
against which our lively colors glow
and text and imagery stand out.
White imparts a clean, inviting and
contemporary visual sensibility to
our print, electronic and dimensional
applications.
In our new brand expression,
we celebrate individual achievement
and show our customers using our
products and services. White provides
a visual stage for presenting a new
and humanistic dimension of our
Corporate personality.
We encourage our creative teams
to incorporate white backgrounds
and highlights liberally throughout
our visual communications.
Please note
Do not use this reproduction
for color matching; refer to
the Pantone color swatch books
when specifying ink colors. The
Pantone color swatch books can
be purchased at www.pantone.com
Always consult your printer for
the most accurate reproduction of
brand colors.
See page 02.07
for Colors - Overview
See page 02.07.02
for CMYK
See page 02.07.03
for RGB & HEX
See page 02.07.04
for NCS & RAL
See page 02.07.05
for color rules for product names
Colors are important to our visual identity; consistency is essential. Our colors are specied as Pantone
colors and these colors are therefore our ideal colors. All colors should match the value for coated Pantone
as much as possible to ensure identical color in all media. CMYK colors are primarily used in adverts and
printed materials such as brochures, leaets and posters.
Secondary colors
CMYK 100%
C 075 / 000 / 100 / 000
U 055 / 000 / 100 / 000
CMYK 080%
C 060 / 000 / 080 / 000
U 044 / 000 / 080 / 000
CMYK 060%
C 045 / 000 / 060 / 000
U 033 / 000 / 060 / 000
CMYK 040%
C 030 / 000 / 040 / 000
U 022 / 000 / 040 / 000
CMYK 020%
C 015 / 000 / 020 / 000
U 011 / 000 / 020 / 000
CMYK 010%
C 008 / 000 / 010 / 000
U 006 / 000 / 010 / 000
CMYK 100%
C 000 / 050 / 100 / 000
U 000 / 050 / 100 / 000
CMYK 080%
C 000 / 040 / 080 / 000
U 000 / 040 / 080 / 000
CMYK 060%
C 000 / 030 / 060 / 000
U 000 / 030 / 060 / 000
CMYK 040%
C 000 / 020 / 040 / 000
U 00 / 020 / 040 / 000
CMYK 020%
C 000 / 010 / 020 / 000
U 000 / 010 / 020 / 000
CMYK 010%
C 000 / 005 / 010 / 000
U 000 / 005 / 010 / 000
CMYK 100%
C 000 / 090 / 100 / 000
U 000 / 100 / 100 / 000
CMYK 080%
C 000 / 072 / 080 / 000
U 000 / 080 / 080 / 000
CMYK 060%
C 000 / 054 / 060 / 000
U 000 / 060 / 060 / 000
CMYK 040%
C 000 / 036 / 040 / 000
U 000 / 040 / 040 / 000
CMYK 020%
C 000 / 018 / 020 / 000
U 000 / 020 / 020 / 000
CMYK 010%
C 000 / 009 / 010 / 000
U 000 / 010 / 010 / 000
CMYK 100%
C 000 / 015 / 100 / 000
U 000 / 005 / 095 / 000
CMYK 080%
C 000 / 012 / 080 / 000
U 000 / 004 / 076 / 000
CMYK 060%
C 000 / 009 / 060 / 000
U 000 / 003 / 057 / 000
CMYK 040%
C 000 / 006 / 040 / 000
U 000 / 002 / 038 / 000
CMYK 020%
C 000 / 003 / 020 / 000
U 000 / 001 / 019 / 000
CMYK 010%
C 000 / 002 / 010 / 000
U 000 / 001 / 009 / 000
CMYK 100%
C 030 / 000 / 100 / 000
U 020 / 000 / 100 / 000
CMYK 080%
C 024 / 000 / 080 / 000
U 016 / 000 / 080 / 000
CMYK 060%
C 018 / 000 / 060 / 000
U 012 / 000 / 060 / 000
CMYK 040%
C 012 / 000 / 040 / 000
U 008 / 000 / 040 / 000
CMYK 020%
C 006 / 000 / 020 / 000
U 004 / 000 / 020 / 000
CMYK 010%
C 003 / 000 / 010 / 000
U 002 / 000 / 010 / 000
CMYK 100%
C 090 / 000 / 030 / 000
U 070 / 000 / 025 / 000
CMYK 080%
C 072 / 000 / 024 / 000
U 056 / 000 / 020 / 000
CMYK 060%
C 054 / 000 / 018 / 000
U 042 / 000 / 015 / 000
CMYK 040%
C 036 / 000 / 012 / 000
U 028 / 000 / 010 / 000
CMYK 020%
C 018 / 000 / 006 / 000
U 014 / 000 / 005 / 000
CMYK 010%
C 009 / 000 / 003 / 000
U 007 / 000 / 003 / 000
CMYK 100%
C 045 / 040 / 000 / 000
U 030 / 030 / 000 / 000
CMYK 080%
C 036 / 032 / 000 / 000
U 024 / 024 / 000 / 000
CMYK 060%
C 027 / 024 / 000 / 000
U 018 / 018 / 000 / 000
CMYK 040%
C 018 / 016 / 000 / 000
U 012 / 012 / 000 / 000
CMYK 020%
C 009 / 008 / 000 / 000
U 006 / 006 / 000 / 000
CMYK 010%
C 005 / 004 / 000 / 000
U 003 / 003 / 000 / 000
CMYK 100%
C 005 / 100 / 000 / 000
U 000 / 100 / 000 / 000
CMYK 080%
C 004 / 080 / 000 / 000
U 000 / 080 / 000 / 000
CMYK 060%
C 003 / 060 / 000 / 000
U 000 / 060 / 000 / 000
CMYK 040%
C 002 / 040 / 000 / 000
U 000 / 040 / 000 / 000
CMYK 020%
C 001 / 020 / 000 / 000
U 000 / 020 / 000 / 000
CMYK 010%
C 001 / 010 / 000 / 000
U 000 / 010 / 000 / 000
CMYK 100%
C 100 / 070 / 000 / 060
U 100 / 070 / 000 / 050
CMYK 080%
C 080 / 056 / 000 / 048
U 080 / 056 / 000 / 040
CMYK 060%
C 060 / 042 / 000 / 036
U 060 / 042 / 000 / 030
CMYK 040%
C 040 / 028 / 000 / 024
U 040 / 028 / 000 / 020
CMYK 020%
C 020 / 014 / 000 / 012
U 020 / 014 / 000 / 010
CMYK 010%
C 010 / 007 / 000 / 006
U 010 / 007 / 000 / 005
Grey tones
CMYK 100%
C 005 / 000 / 005 / 015
U 000 / 000 / 000 / 015
CMYK 080%
C 004 / 000 / 004 / 012
U 000 / 000 / 000 / 012
CMYK 060%
C 003 / 000 / 003 / 009
U 000 / 000 / 000 / 009
CMYK 040%
C 002 / 000 / 002 / 006
U 000 / 000 / 000 / 006
CMYK 020%
C 001 / 000 / 001 / 003
U 000 / 000 / 000 / 003
CMYK 010%
C 001 / 000 / 001 / 002
U 000 / 000 / 000 / 002
Logo color
CMYK 100%
C 060 / 030 / 000 / 000
U 040 / 020 / 000 / 000
CMYK 080%
C 048 / 024 / 000 / 000
U 32 / 016 / 000 / 000
CMYK 060%
C 036 / 018 / 000 / 000
U 024 / 012 / 000 / 000
CMYK 040%
C 024 / 012 / 000 / 000
U 016 / 008 / 000 / 000
CMYK 020%
C 012 / 006 / 000 / 000
U 008 / 004 / 000 / 000
CMYK 010%
C 006 / 003 / 000 / 000
U 004 / 002 / 000 / 000
CMYK 100%
C 040 / 020 / 015 / 060
U 010 / 000 / 000 / 065
CMYK 080%
C 032 / 016 / 012 / 048
U 008 / 000 / 000 / 052
CMYK 060%
C 024 / 012 / 009 / 036
U 006 / 000 / 000 / 039
CMYK 040%
C 016 / 008 / 006 / 024
U 004 / 000 / 000 / 026
CMYK 020%
C 008 / 004 / 003 / 012
U 002 / 000 / 000 / 013
CMYK 010%
C 004 / 002 / 002 / 006
U 001 / 000 / 000 / 007
CMYK 100%
C 060 / 030 / 000 / 000
U 100 / 070 / 000 / 005
CMYK 080%
C 080 / 060 / 004 / 000
U 080 / 056 / 000 / 004
CMYK 060%
C 060 / 045 / 003 / 000
U 060 / 042 / 000 / 003
CMYK 040%
C 040 / 030 / 002 / 000
U 040 / 028 / 000 / 002
CMYK 020%
C 020 / 015 / 001 / 000
U 020 / 014 / 000 / 001
CMYK 010%
C 010 / 008 / 001 / 000
U 010 / 007 / 000 / 001
BRAND IDENTITY GUIDELINES
02.07.03 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.07.03 RGB & HEX
White space
White backgrounds and visual
open space play an integral role in
our visual communications. White
enhances the crisp presentation of
the logo. White is the clear canvas
against which our lively colors glow
and text and imagery stand out.
White imparts a clean, inviting and
contemporary visual sensibility to
our print, electronic and dimensional
applications.
In our new brand expression,
we celebrate individual achievement
and show our customers using our
products and services. White provides
a visual stage for presenting a new
and humanistic dimension of our
Corporate personality.
We encourage our creative teams
to incorporate white backgrounds
and highlights liberally throughout
our visual communications.
Please note
Do not use this reproduction
for color matching; refer to
the Pantone color swatch books
when specifying ink colors. The
Pantone color swatch books can
be purchased at www.pantone.com
Always consult your printer for
the most accurate reproduction of
brand colors.
See page 02.07
for Colors - Overview
See page 02.07.01
for Pantone
See page 02.07.02
for CMYK
See page 02.07.04
for NCS & RAL
See page 02.07.05
for color rules for product names
Colors are important to our visual identity; consistency is essential. Our colors are specied as Pantone
colors and these colors are therefore our ideal colors. All colors should match the value for coated Pantone
as much as possible to ensure identical color in all media. RGB & HEX colors are only used for online media.
Secondary colors
Grey tones
Logo color
100%
RGB
HEX
123 / 152 / 208
7B98D0
080%
RGB
HEX
149 / 173 / 218
95ADDA
060%
RGB
HEX
176 / 193 / 227
B0C1E3
040%
RGB
HEX
202 / 214 / 237
CAD6ED
020%
RGB
HEX
229 / 234 / 246
E5EAF6
010%
RGB
HEX
242 / 244 / 250
F2F4FA
100%
RGB
HEX
000 / 056 / 142
00388E
080%
RGB
HEX
052 / 097 / 165
3461A5
060%
RGB
HEX
103 / 136 / 187
6788BB
040%
RGB
HEX
154 / 176 / 210
CCD7E8
020%
RGB
HEX
204 / 215 / 232
CCD7E8
010%
RGB
HEX
229 / 235 / 243
E5EBF3
100%
RGB
HEX
098 / 105 / 113
626971
080%
RGB
HEX
129 / 135 / 141
81878D
060%
RGB
HEX
161 / 165 / 170
A1A5AA
040%
RGB
HEX
192 / 195 / 198
C0C3C6
020%
RGB
HEX
224 / 225 / 227
E0E1E3
010%
RGB
HEX
239 / 240 / 240
EFF0F1
100%
RGB
HEX
054 / 178 / 051
36B233
080%
RGB
HEX
094 / 193 / 092
5EC15C
060%
RGB
HEX
135 / 209 / 133
087D185
040%
RGB
HEX
175 / 224 / 174
AFE0AE
020%
RGB
HEX
215 / 240 / 214
D7F0D6
010%
RGB
HEX
235 / 247 / 234
EBF7EA
100%
RGB
HEX
255 / 121 / 000
FF7900
080%
RGB
HEX
254 / 148 / 051
FE9433
060%
RGB
HEX
241 / 175 / 102
F1AF66
040%
RGB
HEX
246 / 201 / 153
F6C999
020%
RGB
HEX
250 / 228 / 204
FAE4CC
010%
RGB
HEX
253 / 241 / 229
FDF1E5
100%
RGB
HEX
234 / 040 / 057
EA2839
080%
RGB
HEX
237 / 088 / 097
00000
060%
RGB
HEX
242 / 127 / 137
F27F89
040%
RGB
HEX
247 / 169 / 176
F7A9B0
020%
RGB
HEX
251 / 212 / 215
FBD4D7
010%
RGB
HEX
253 / 233 / 235
FDE9EB
100%
RGB
HEX
253 / 203 / 001
FDCB01
080%
RGB
HEX
253 / 213 / 052
FDD534
060%
RGB
HEX
254 / 224 / 103
FEE067
040%
RGB
HEX
254 / 234 / 153
FEEA99
020%
RGB
HEX
255 / 245 / 204
FFF5CC
010%
RGB
HEX
255 / 250 / 0229
FFFAE5
100%
RGB
HEX
190 / 214 / 000
C4D52A
080%
RGB
HEX
203 / 222 / 051
CBDE33
060%
RGB
HEX
216 / 230 / 102
D8E666
040%
RGB
HEX
229 / 239 / 153
E5EF99
020%
RGB
HEX
242 / 247 / 204
F2F7CC
010%
RGB
HEX
248 / 251 / 229
F8FBE5
100%
RGB
HEX
000 / 179 / 190
24B0BF
080%
RGB
HEX
051 / 194 / 203
33C2CB
060%
RGB
HEX
102 / 209 / 216
66D1D8
040%
RGB
HEX
153 / 225 / 229
99E1E5
020%
RGB
HEX
204 / 240 / 242
CCF0F2
010%
RGB
HEX
229 / 247 / 248
E5F7F8
100%
RGB
HEX
144 / 147 / 206
9093CE
080%
RGB
HEX
165 / 169 / 217
A5A9D9
060%
RGB
HEX
188 / 190 / 226
BCBEE2
040%
RGB
HEX
211 / 212 / 235
D3D4EB
020%
RGB
HEX
233 / 233 / 245
E9E9F5
010%
RGB
HEX
244 / 244 / 250
F4F4FA
100%
RGB
HEX
215 / 031 / 133
D71F85
080%
RGB
HEX
223 / 076 / 157
DF4C9D
060%
RGB
HEX
231 / 121 / 182
E779B6
040%
RGB
HEX
239 / 165 / 206
EFA6CE
020%
RGB
HEX
247 / 210 / 231
F7D2E7
010%
RGB
HEX
251 / 233 / 243
FBE9F3
100%
RGB
HEX
000 / 040 / 087
002857
080%
RGB
HEX
053 / 087 / 122
35577A
060%
RGB
HEX
104 / 129 / 155
68819B
040%
RGB
HEX
154 / 171 / 189
68819B
020%
RGB
HEX
205 / 213 / 222
CDD5DE
010%
RGB
HEX
229 / 234 / 238
E5EAEE
100%
RGB
HEX
205 / 207 / 203
CDCFCB
080%
RGB
HEX
215 / 217 / 213
D7D9D5
060%
RGB
HEX
225 / 226 / 224
E1E2E0
040%
RGB
HEX
235 / 236 / 236
EBECEA
020%
RGB
HEX
245 / 245 / 245
0F5F5F5
010%
RGB
HEX
250 / 250 / 250
FAFAFA
BRAND IDENTITY GUIDELINES
02.07.04 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.07.04 NCS & RAL
White space
White backgrounds and visual
open space play an integral role in
our visual communications. White
enhances the crisp presentation of
the logo. White is the clear canvas
against which our lively colors glow
and text and imagery stand out.
White imparts a clean, inviting and
contemporary visual sensibility to
our print, electronic and dimensional
applications.
In our new brand expression,
we celebrate individual achievement
and show our customers using our
products and services. White provides
a visual stage for presenting a new
and humanistic dimension of our
Corporate personality.
We encourage our creative teams
to incorporate white backgrounds
and highlights liberally throughout
our visual communications.
Please note
Do not use this reproduction
for color matching; refer to
the Pantone color swatch books
when specifying ink colors. The
Pantone color swatch books can
be purchased at www.pantone.com
Always consult your printer for
the most accurate reproduction of
brand colors.
See page 02.07
for Colors - Overview
See page 02.07.01
for Pantone
See page 02.07.02
for CMYK
See page 02.07.03
for RGB & HEX
See page 02.07.05
for color rules for product names
Colors are important to our visual identity; consistency is essential. Our colors are specied as Pantone
colors and these colors are therefore our ideal colors. All colors should match the value for coated Pantone
as much as possible to ensure identical color in all media. NCS & RAL colors are paint colors for internal and
external use in oces and buildings.
Secondary colors
Grey tone
Logo color
NCS S 1550-R80B RAL
RAL
CLASSIC 5012
DESIGN 260 60 35
NCS S 6005-B20G RAL
RAL
CLASSIC 7031
DESIGN 220 40 05
NCS S 3560-R80B RAL
RAL
CLASSIC 5010
DESIGN 270 30 45
NCS S 0585-Y30R RAL
RAL
CLASSIC 1037
DESIGN 070 70 80
NCS S 0580-Y90R RAL
RAL
CLASSIC 3020
DESIGN 040 40 67
NCS S 0570-Y RAL
RAL
CLASSIC 1018
DESIGN 085 80 80
NCS S 1502-G RAL
RAL
CLASSIC 7035
DESIGN 220 80 05
NCS S 0565-G50Y RAL
RAL
CLASSIC 1016
DESIGN 100 80 80
NCS S 1050-B20G RAL
RAL
CLASSIC 5018
DESIGN 210 60 40
NCS S 2040-R70B RAL
RAL
CLASSIC 4005
DESIGN 280 60 30
NCS S 1070-R20B RAL
RAL
CLASSIC 4010
DESIGN 350 50 50
NCS S 6030-R80B RAL
RAL
CLASSIC 5003
DESIGN 270 20 29
NCS S 1070-G20Y RAL
RAL
CLASSIC 6018
DESIGN 130 60 60
BRAND IDENTITY GUIDELINES
02.08 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.08 Primary typography
About FSecure Sans
FSecure Sans is a modern sans design,
forward-looking but not futuristic,
precise but not cold and geometric,
consistent but not soulless. The font
should only be used for F-Secure
communication materials. It is the
property of F-Secure.
Please contact brand@f-secure.com
to obtain the font.
See page 01.08.01
for examples of typography
See page 01.08.02
for incorrect use of typography
See page 01.09
for secondary typography
By using dierent script variations of the same font, we can optimize legibility and help the reader obtain a better
overview. At the same time we establish consistent expression throughout our communications. The FSecure Sans
font has a lot of exibility. FSecure Sans is used in all key elements such as advertisements, brochures and stationery.
~'-','',
..`
FSecure Sans, Thin
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VvWwXxYyZz1234567890$%&(,.;:#!?)
FSecure Sans, Light
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUu
VvWwXxYyZz1234567890$%&(,.;:#!?)
FSecure Sans, Regular
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUu
VvWwXxYyZz1234567890$%&(,.;:#!?)
FSecure Sans, Medium
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUu
VvWwXxYyZz1234567890$%&(,.;:#!?)
FSecure Sans, Bold
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BRAND IDENTITY GUIDELINES
02.08.01 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.08.01 Examples of typography
About FSecure Sans
FSecure Sans is a modern sans design,
forward-looking but not futuristic,
precise but not cold and geometric,
consistent but not soulless. The font
should only be used for F-Secure
communication materials. It is the
property of F-Secure.
Please contact brand@f-secure.com
to obtain the font.
See page 01.08
for primary typography
See page 01.08.02
for incorrect use of typography
See page 01.09
for secondary typography
By using dierent size and weight variations, we can optimize legibility and give the reader a better overview.
Each variation has its own specic role in communication.
Cover and advertising headlines, main titles and headings in documents
FSecure Sans, Light
Example of a headline over 2 lines aligned left for covers,
lorem ipsum novum ata nisi alter ego qid propter anno.
Introductory paragraphs
FSecure Sans, Light
Lorem at vomsequat, illum et iusto odio digsigm qui blandit et iusto eronylar at ille pellit sensar
luptae nosotros annos interlingua perfectos lorem ipsum novum ioust laor annos inter patris et
mater inter familias. Vel illum dolore eu feugiat nulla facilitis ad vero eros et accususam et.
Sub-headings
FSecure Sans, Medium - 9.5/11.5 pt
Lorem at vomsequat,illum et iusto odio bandit et iusto eronylar at ille pellit sensar luptae nosotros annos interlin
lorem ipsum novum iurgoa perfectos dolor in endrerit, voluptate velit est. Sit amet, consectetuer adipiscing.
Body text
FSecure Sans, Regular - 9.5/11.5 pt
Lorem ipsum dolor sit amet. Con minimim venami quis nostrud laboris nisi ut aliquip ex ea com dolor in reprehenderit
voluptate nonumi. Mimimum veniami ex ea con dolor nisi ut aliquip. Consequat duis autem vel eum iruire dolor in noso
endrerit, voluptate velit est. Sit amet, consectetuer adipiscing elit, sed diam nonummi. Euismod tincidunt ut laroeet
dolore magna aliquam erat voluptat ut wisi enin ad minim. Quis nostrud ad nostris pro amat. Sed aliquo ut nisi altereg
qid propter anno et cetera. Ullam venit cum permissio, alter ego cum frater et patris et mater inter familias.
Emphasizing body text
FSecure Sans, Medium - 9.5/11.5 pt
Lorem ipsum dolor sit amet. Con minimim venami quis nostrud laboris nisi ut aliquip ex ea com dolor in reprehenderit
voluptate nonumi. Mimimum veniami ex ea con dolor nisi ut aliquip. Consequat duis autem vel eum iruire dolor in noso
endrerit, voluptate velit est. Sit amet, consectetuer adipiscing elit, sed diam nonummi. Euismod tincidunt ut laroeet
dolore magna aliquam erat voluptat ut wisi enin ad minim. Quis nostrud ad nostris pro amat. Sed aliquo ut nisi altereg
qid propter anno et cetera. Ullam venit cum permissio, alter ego cum frater et patris et mater inter familias.
Captions and copyrights
FSecure Sans, Regular and Medium - 7/9 pt
Lorem ipsum dolor sit amet. Con minimim venami quis nostrud laboris nisi ut aliquip ex ea com dolor in reprehenderit in voluptate nonumi. Mimimum veniami ex
ea con dolor nisi ut aliquip. Consequat Duis autem vel eum iruire dolor in endrerit voluptate velit est. Sit amet, consectetuer adipiscing elit, sed diam nonummi.
Euismod tincidunt ut laroeet dolore magna aliquam erat voluptat.
BRAND IDENTITY GUIDELINES
02.0802 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.08.02 Incorrect use of typography
About FSecure Sans
FSecure Sans is a modern sans design,
forward-looking but not futuristic,
precise but not cold and geometric,
consistent but not soulless. The font
should only be used for F-Secure
communication materials. It is the
property of F-Secure.
Please contact brand@f-secure.com
to obtain the font.
See page 01.08
for primary typography
See page 01.08.01
for examples of typography
See page 01.09
for secondary typography
Consectum tempor incidunt ut labore et nos
dolore venim, quis nostruend exercitation ul
commodor comsequat, vel illum et iusto odio
digsigm qui dolore veniam, quis nostruend sa
exercitation ul commodor comsequat.
Lorem ipsum novum iurgia
Lorem ipsum dolor sit amet, consect sa tempor
nos incidunt ut labore etwa doloreasa veniam,
quis nost-ruenda exercitation ulmo commodor
sequat, vel illum etas orem ipsum dolor sit amet,
modor comsequat, vel illum et iust incidunt ut
labore et dolore iusto odio digsigm quisa nos
blandit et iusto ata odio. Ectamen nedure enim
Nosotros annos perfector dignisum lorem ipsum
dolor sit amet, consect tempor lor exe rcitation
ul commodor atq comsequat, vel illum et iust
lorem incidunt ut labore et dolore iusto odios
digsigm quisa blandit et iusto odio atas ectamen
nedure enim luptae lore nos ata ipsum dolor sit
amet, cons ectum tempo incidunt ut labore etas
dolore mis veniam, quis anos nostru end exer
citation ul com modor coms equat vel.
Illum tem exercitation ul commodor comsequat,
re et dolore iusto odio sigm quisa nostors annos
interlingua annos nosotors lorem lorem ipsum
dolor sit amet, consect tempor lor exe.
Lorem ipsum novum iurgia nosotros perfect
annos interlingua perfectos atque noso
FSecure Sans, Light
20/22 pt.
FSecure Sans, Regular
9.5/11.5 pt.
FSecure Sans, Medium
9.5/11.5 pt.
Correct example
Loremipsumdolorsitamet, consecttemporlor
rcitationul commodoratqcomsequat, vel illumet
iustlorem inciduntutlaboreetdolore iustoodio
digsigmquisablanditetiustoodioatasectamenno
nedureenimluptaelorenosataipsumdolorsit
amet, consectumtempoinciduntutlaboreetnas
doloremisveniam, quisnostruendexercitation.
Incorrect letter spacing: -50
Type is too tight
Lorem ipsum dolor sit amet, consect
tempor lor exe rcitation ul commodor atq
comsequat, vel illum et iust lorem incidunt
ut labore et dolore iusto odio digsigm
quisa blandit et iusto odio atas ectamen
dolor sit amet, cons ectum tempo incidunt
nostruend exercitation ul com modor
comsequat, vel illum tem.
Incorrect letter spacing: +25
Type is too open
Letter spacing (Tracking)
Linefeed (Leading)
Lorem ipsum dolor sit amet, consect tempor
comsequat, vel illum et iust lorem incidunt ut
blandit et iusto odio atas Ectamen nedure
enim luptae lore nos ata ipsum dolor sit amet,
cons ectum tempo incidunt ut labore.
Incorrect line-feed: 9.5/15 pt
Line-feed is too open
Lorem ipsum dolor sit amet, consect tempor
lor exe rcitation ul commodor at comsequat,
vel illum et iust lorem incidunt ut labore et
iusto odio atas Ectamen nedure enim luptae
lore nos ata ipsum dolor sit amet, cons ectum
tempo incidunt ut labore et dolore mis nos
veniam, quis nostruend exercitation ul com
modor comsequat, vel illum tem.
Incorrect line-feed: 9.5/10 pt
Line-feed is too tight
BRAND IDENTITY GUIDELINES
02.09 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.09 Secondary typography
About Arial
Arial contains many humanist
characteristics and is a good t with
F-Secure Sans.
See page 01.08
for primary typography
See page 01.08.01
for examples of typography
See page 01.08.02
for incorrect use of typography
To ensure sucient exibility in all media, we use a secondary font in our identity. Arial replaces FSecure Sans,
when material is distributed electronically, i.e. Power Point, e-mails, websites and word documents.
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VvWwXxYyZz1234567890$%&(,.;:#!?)
Arial, Regular
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUu
VvWwXxYyZz1234567890$%&(,.;:#!?)
Arial, Italic
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUu
VvWwXxYyZz1234567890$%&(,.;:#!?)
Arial, Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUu
VvWwXxYyZz1234567890$%&(,.;:#!?)
Arial, Bold Italic
BRAND IDENTITY GUIDELINES
06.01 BACK TO TABLE OF CONTENTS BACK TO 06.00 SECTION
06.00 CONTACT
06.01 Information and contact
F-Secures brand team is happy to assist when further guidance is needed. Please contact us
if you need help with any of the following:
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|otoq|a|c|s, t|aos|ato|s ctc.
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o cootact us wc|| |o aovaocc ||o| to noa||z|oq ao, matc||a|.
This manual and the digital les that belong to it are updated on a regular basis.
1|c|clo|c |casc ma|c su|c t|at ,ou a|c us|oq t|c |atcst vc|s|oo ol t|c qu|oc||ocs aoo |ts
a|ovco o|q|ta| n|cs.
k|oo |cqa|os,
The F-Secure Brand Team
Email: brand@f-secure.com
Phone: +358 9 2520 0700
F-Secure Corporation
Tammasaarenkatu 7, PL 24
00181 Helsinki
Finland
+358 9 2520 0700 Telephone
+358 9 2520 5018 Telefax
brand@f-secure.com
www.f-secure.com Protecting the irreplaceable