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LAUNCH CONCEPT SLOGAN TARGET READER March 2002 Premium Fashion Magazine for Young Trend Leaders Be Different, Be Yourself Female college student & young career woman in early-mid 20s Fashion-oriented & brandconscious Vogue Girl - 60,000 copies Vogue Girl Handy - 20,000 copies (per month)

CIRCULATION

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Average age

24 years old

under 19 yrs 20-24 yrs 25-29 yrs over 30 yrs

10.1%

47.4% 23.7%
18.9%

81%

young career women or female college students

high school college student career woman others

9.7%

45.5% 35.4%
9.4%

Source: 2011 Doosan Magazine Consumer Survey, n=300

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91% have purchase experience of luxury brands
No 8.3%

Yes 91.7%

Source: 2011 Doosan Magazine Consumer Survey, n=300

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How much was the most expensive luxury brand item you purchased in a recent year?

Leather

Vogue Girl Readers Readers on Average $ 1,054

$ 1,426

+ 35%

Cosmetic

$ 121 $ 102

+ 18%
Source: 2011 Doosan Magazine Consumer Survey, n=800

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)$>$('"$;&?&;"6-';.'3/.%<&

6"*%(&"7&3"4.%4.&
If this hand bag is put in each magazine below, How much do you think this hand bag is?
126% 102%

Vogue Girl

77%

Source: 2011 Doosan Magazine Consumer Survey, n=300

6"*%(&"7&3"4.%4.&
How matching is this image with each magazine?

Vogue Girl Elle Girl

5.5 / 7 point

4.8 / 7 point

CeCi

3.8 / 7 point

Source: 2011 Doosan Magazine Consumer Survey, n=300

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This magazine makes advertised products in it more luxurious
81%

12% 6%

Vogue Girl

Elle Girl

CeCi
Source: 2011 Doosan Magazine Consumer Survey, n=300

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This magazine makes advertised products in it more desirable

60%

23% 16%

Vogue Girl

Elle Girl

CeCi
Source: 2011 Doosan Magazine Consumer Survey, n=300

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Average Circulation by Year (04~11)
2011 Newsstand Sales in Major Bookstores

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('$%!!"" *+$!!!""

Launch of Vogue Girl Handy

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'04

'05

'06

'07

'08

'09

'10

'11

Vogue Girl

CO

M/C

E/G

Source: 2004~2011 Newsstand Sales Report

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Vogue Girl Handy has a compact size and I can enjoy the magazine moving by public transportation. That is why I like Vogue Girl Handy.
- Vogue Girl Reader (career woman, 25 yrs old)

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High Income
(Female / 20~29 yrs old / HHI: more than 300M Korean Won)

Core Target
(Female / 20~29 yrs old / Residents of metropolitan area)
(Unit: %)

3.4
2.3

3.2
2.6
1.6 0.8 1.1 2.8 2.0 2.0

Source: HRC Media Index 2011-2K(1+2+3R)

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SUPPLEMENT SPIN-OFF

PRINT MAGAZINE

OUTDOOR EVENT

TABLET MAGAZINE

ONLINE

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POSITION
Inside front cover double page spread 2nd double page spread 3rd double page spread 4th double page spread 5th double page spread Double page spread before TOC Single page facing TOC st 1 fashion double page spread 2nd fashion double page spread Single page facing Masthead Single page facing Editors Diary Single page facing Contributor Single page facing Talking Back Double page spread after Talking Back Star Report, World Report Double page spread before Beauty section Single page facing Beauty Single page facing Health Single page facing Fashion Single page facing Feature Single page before the well Single page facing the well Single page facing Vacation, Horoscope Inside back cover spread Inside back cover single page Outside back cover Gate fold

RATE
16,000,000 15,000,000 14,000,000 13,000,000 12,000,000 12,000,000 6,000,000 11,600,000 11,000,000 5,500,000 5,500,000 5,000,000 4,500,000 8,400,000 4,200,000 8,000,000 4,000,000 4,000,000 3,800,000 3,000,000 3,000,000 3,500,000 2,500,000 8,000,000 4,500,000 18,000,000 30,000,000
(Unit: Korean Won)

SCHEDULE On Sale Date: the 18th of previous month Material Deadline: the 13th of previous month AD SPEC Double page spread - Trimmed Size: 438*275mm - Including Bleed: 444*281mm Single page - Trimmed Size: 219*275mm - Including Bleed: 225*281m

AD DATA FTP http://doosan.webhard.co.kr ID & PW: voguegirlad

6'3."('/)&3"))/@"(/.'"4&

with CHANEL

with Dior with Burberry

with Fendi

with Miu Miu

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with Shu Uemura

with luxury brands


with CHANEL

with MAC

7/;-'"4&;$66)%B%4.&
ISSUE

October

CONCEPT

Young girls street fashion with luxury items (Seoul, London, Paris, New York, Milan, etc) Advertising Content Tie-up

How to Join

ISSUE

February, September

CONCEPT

Shopping guide for luxury brand bags by brand & price (Catalogue + Advice) Advertising Content Tie-up

How to Join

@%/$.2&;$66)%B%4.&
ISSUE

May

CONCEPT

Practical how-to tips about basic skincare

How to Join

Exclusive sponsorship

ISSUE

November

CONCEPT

Make-over & selection of campus queens Targeting female college students Exclusive sponsorship

How to Join

3/B6$;&./@)"'<&

Campus queen & makeover Distributed in 10 campuses May

6"*%(7$)&"$.<""(&%!%4.A&

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PROGRAM PERIOD PLACE COVERAGE SPONSORS

1) Style classes for female students at university campuses 2) Distribution of Vogue Girl Campus Issue to the students Spring/Fall semester Universities which female students have much interest in fashion and beauty Class (1,500 persons) / Vogue Girl Campus Issue (50,000 copies) 1) Fashion - Marc by Marc Jacobs, MCM, Calvin Klein Jeans, Lacoste etc. 2) Beauty - Estee Lauder, Bobbi Brown, Mac, Shu Uemura, etc.

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Advertisement Sales Manager Yeo, Sung Won yeo11@doosan.com

Advertisement Sales Representatives Joe, Su Bum &J$$"'K5"L955486MN5%

Kim, Nam Il
An, Hoon Yeol

namilkim@doosan.com
hoonyeol.an@doosan.com

Brand Manager Han, Ji in jiin.han@doosan.com