1.1 History of online shopping:
History of Online Shopping starts not so long ago. Tim Berners-Lee created "The World Wide Web Browser" in 1990. In1994 few other developments took place. Online bank, the first of its kind opened this year. Another development was opening of online pizza shop by pizza hut. In the same year Netscape introduced SSL encryption to enable encryption over the data transferred online. This later became the necessity of online shopping. In 1995, Amazon started operation, one of the largest online shopping mall now. Then in 1996 ebay started its online shopping portal. 1998 witnessed use of electronic postage stamps, where people can download and print postal stamps after paying nominal fee. In 1999 the first online shop in UK launched.
Online shopping is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. An online shop, e-shop, e-store, Internet shop, web shop, web store, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping centre. The process is called business-to-consumer (B2C) online shopping.(www.flipkart.com) When a business buys from another business it is called business-to-business (B2B) online shopping. When a consumer buys from another consumer it is called as consumer to consumer(C2C).online shopping.(www.OLX.com) Our generation stands on very cusps of greatest technology revolution that mankind ever faced. Traditionally consumer buys and sells their product and services on various shops and stores. But in today’s world Internet is changing the way consumers shop and buy good services, and rapidly evolved into a global phenomenon. Many companies have started using the internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay ahead in highly competitive market. Companies also use the Internet to convey communication and disseminate information, to sell the product, to take feedback and also to conduct satisfaction surveys with customer. The growing use of Internet in India provides a developing prospect for online shopping. If E-marketers know the factors affecting online Indian behavior, and the relationships between these factors and the type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones, while retaining existing online customers. The ecommerce industry in India is all set to touch Rs. 9210 crore by the end of FY08. (30% jump from Rs 7,080 crore in ’07).
.com (2.5% 4.2
1.973 100.3 Current status:
In November 2011.145 2. Top 10 Retail Sites by Unique November Total India – Visitors Age 15+ Home/Work Locations Visitors (000) 2011
Total Unique % Reach Visitors (000) Total Internet : Total Audience Retail Amazon Sites Apple. 27. followed by Samsung Group with nearly 2.com Worldwide Sites saw its audience reach 3. HomeShop18.6 million visitors.in Alibaba.com (2.com Priceindia.390 27.6% 14.805 3. an increase of 18 percent from the previous year. representing 14.8 million visitors.com Corporation 46. Amazon Sites led as the top retail destination in India reaching 6. Other top retail destinations included Flipkart. an increase of 25 percent from the previous year.com Myntra.6% 4.2 million online users in India age 15 and older accessed the Retail category from a home or work computer.4 million visitors.com (2. Analysis of some of the largest Retail subcategories revealed that Coupons was the largest with 7.7% 7.171 6.3 million visitors) and Naaptol.125 2. as consumers continue to turn to the web to shop for and purchase items and retailers continue to increase their online visibility through active marketing campaigns.8 million online users visited Comparison Shopping sites.6% 4. Apple.286 2. Consumer Electronics ranked next with 7.7 percent of the online population.com Homeshop18.047 1.com Bookmyshow. an increase of 629 percent from the previous year as consumers rapidly adopt daily deal sites. while 5.7 million visitors).1 million visitors).8% 4.759 2.8 million visitors.1 million visitors growing 12 percent from the previous year.0% 58.4% 5.4% 4.110 2.426 2.675 2.com Naaptol.9% 4.com Worldwide Sites Samsung Group Flipkart.9% 5.
With just about every thing under the sun. merchants and market enthusiasts.com from the Future group which is very successful with its brands like Big Bazaar and Pantaloons is the online shopping site from the group. the one-stop destination for all shoppers.
4) Indiatimes Indiatimes shopping has the widest range of consumer electronic items at lowest prices. It provides free shipping and also has an EMI facility for ICICI Bank card holders with no additional cost.
5)Naaptol Launched in January 2008. The portal is supported by the Times of India group and offers support mostly in the north western part of India. Ebay provides a large number of options for buyers in every category.
2) FutureBazaar.in Ebay is the leader when it comes to online shopping in India.
3) HomeShop18. May it be laptops.com HomeShop18 comes from the Network18 group and is fast becoming one of the best place to shop online in India. It is place to find great electronic and fashion deals.com FutureBazaar. music CDs or fitness equipment they have it all. Some products can also bought via the cash on delivery option. Naaptol has grown to become India's leading comparison based social shopping portal.3
1.4 Major Player in online shopping in India
1) Ebay. ebay is the best portal for shopping in India.
world shopping. By sitting back at home you can now shop anything from candles to vehicles by several clicks of mouse buttons. In short . Flipkart.0 Advantages of online Buying:
The major advantage of online shopping is the convenience it offers. Whereas sites such as ebay. online shops have no holidays. They offer cash on delivery on products of all sizes and amount.
. You can shop 24hrs a day. traffic blocks and parking constraints in real world shopping can be avoided while shopping online.com Originally started as books only site it now has a good collection of games and movies among other items. The worry you may have on travelling. You can efficiently use these facilities to decide whether a product or service is worth the price quoted. you need not have to worry about weather conditions as well.com.com has now emerged as a major player in the online shopping arena in India. Also. Cash on delivery option can also be availed besides other online payment options. Another big advantage of online shopping is the flexibility of shopping. 7 days a week and 365 days a year. Unlike offline shops. Moreover they have now started giving 30 day replacement guarantee which is of utmost use. If you are lucky you will be also getting amazing offers from different online stores that will effectively reduce the price than buying offline. Majorly shopping at Flipkart is a great experience and value for money. price comparisons. Is n't that amazing to have a shop open always? One of the advantages of online shopping is the facilities available for product. Since so many companies have come up with the facilities of online shopping. for this reason there is a marked difference in the product price at Flipkart. With online shopping. thus you can easily find out what other customers think about the product or services before buying it.4
6) Flipkart. Specifically when we buy electronic items and other gadget there is always a chance that it might get some problems. online shopping offers more convenience and save time in comparison with real .in has different small-time sellers that sell their items. the price comparison and quality comparison of the products and services are possible.
2. Some online malls also provide customer reviews about each product. as Flipkart themselves acquires products in bulk directly from suppliers and ships items by its own self delivery personnel. closing times or any other problems.
Chowdhury.the leader in online Customer Experience Management software (CEM). High Spenders. A further increase of 7-8% is expected in the industry of retail in India by growth in consumerism in urban areas. It has further been predicted that the retailing industry in India will amount to US$ 21.5 billion by 2010 from the current size of US$ 7. books.S. can be outlined in the product description and images. Reason for this is that when purchasing these types of products. three segments were identified. CA – 6th October 2009 .tealeaf.5 billion. electronics and music. Ratenshwar& Ricci. This has created a need to understand how the consumer perceives online purchases. commissioned by Tealeaf and conducted by Harris Interactive® [results available at www. Firms engage in electronic commerce in order to achieve better management of commercial transaction and to increase business efficiency. Claudio Opazo (2008-02-01) in their study they showed that developed into a new distribution channel and online transactions are rapidly increasing. Price was considered to be the most important factor for a majority of the students. online adults say that they are now conducting more online transactions than they did in the past given the current economic climate. According to the recent research on consumer behavior on the Internet users (Cotte.com/Harris]. which are more likely to be sold online such as software. Primary data was collected through a survey that was conducted on students at the University of Kristianstad. Shopping. Online shopping is small part of e-commerce Shun &Yunjie (2006) in their study showed that there are product types. Price Easers and Bargain Seekers.400 crore now. Anders Hasslinger. Selma Hodzic. San Francisco.
. rising incomes. today announced the results of the 5th annual survey of online consumer behavior.0 Literature Review:
Electronic commerce commonly known as e-commerce or eCommaerce. It is expected that by 2016 modern retail industry in India will be worth US$ 175200 billion. Entertainment. Through these segments we found a variation of the different factors importance and established implications for online book stores. 2006). Furthermore. online or digital marketing market size in India is estimated to touch close to Rs 2.5
4. one does not require personal inspection and most.0 Future Opportunity:
As rules of the advertising game change rapidly. Most products in the mobile phone family belong to this category. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer.Price. say management experts. India retail industry is one of the fastest growing industries with revenue expected in 2007 to amount US$ 320 billion and is increasing at a rate of 5% yearly. consist of the buying and selling of products or services over electronic systems such as the internet and other computer networks.000 crore in the next two years from a Rs 1. Electronic services aimed at individual consumers are developing rapidly. if not all features. and a steep rise in rural consumption. Trust and Convenience were identified as important factors. and Information. The survey found that 48% of U. there are four distinct consumer groups with different intentions and motivations: Exploration.
The study highlights that reliability. To know the currant status and improvement of online shopping in India. The study would attempt to explore and describe various factors which influence the users of India to buy online. content. Similarly. shows some factors that consumers consider these factors need to be identified and taken into account by online retailers in order to satisfy consumer demands and compete in the online market.6 However.
5. The sample has been selected from the youth population as this group of people actually use internet to buy online. visibility and availability.
.0 Scope and coverage:
It is aimed to study Indian customer behavior towards buy online.0 Objectives:
To know that How many consumer use internet for online buying in India. 80% of adults who have conducted an online transaction in the past year experience problems when doing so in 2009. accessibility and convenience are the major motivator factors which motivate the Indian consumer to buy online.0 Rationale of study:
The proposed project study focuses on online shopping current status in and future opportunity in India. In India online shopping is considered as a relevant alternative channel for retailing and it is now an important part of the retail experience. How many users are using internet to buy online shopping. Bikramjit Rishi (2010) in their study on Online shopping is an innovative option of distribution available in the hands of marketers. reluctance and preference are the two decisional factors which influence the decision.
7. This research study is an empirical study to find out the motivators and decisional influencers of online shopping. Previous Tealeaf surveys have consistently shown that approximately 87% were affected. It is innovative and creative because marketers can experiment with it in form. This study is conduct for what is current status of online purchasing in India. In India the user of internet is increasing day to day. Analyzing the process that the online consumer goes through when deciding and making a purchase over the Internet.
websites the other relevant information. considering its objective. books.1 Sources of Information a) Secondary Data:
The secondary data will be obtained from published as well as unpublished search engine.7
To understand various working commercial sides popular for online shopping in India.1 RESEARCH DESIGN OF THE PROPOSED RESEARCH STUDY:
Research design of the proposed project work. To list out the benefits of e-purchasing in India.0 Research Methodology of the Proposed Study:
8. scope and coverage will be Exploratory and Descriptive in nature. To study the factor influencing online shopper and consumer.2 RESEARCH METHODOLOGY RESEARCH STUDY: 8.
8. To study which type of product most sold on internet. To understand various security measures for online shopping. magazines. newspapers.2.3 DATA ANALYSIS AND DATA INTERPRETATION:
and Statistical techniques.
.0 Limitations of the Proposed Research Study:
The analysis and interpretation is based on secondary data. Diagrams. This study help full to know which type of product is most is most purchase from the internet and which type of payment mostly given buy the customer for product like debit card. it will involve the complete picture of various most popular websites available in India. The collected data will be analyzed using appropriate charts. credit card or cash on delivery.8 As the Project work is in the nature of Exploratory and Descriptive type. Graphs. This report includes only products shopping of Indian consumer. The interpretation of the data will be presented in the form of comparative tables as well as relevant diagram. This project data is collected from various sides it can’t be said that the projection has been made totally correct and accurate.0 Significance of the Proposed Research Study:
As on date the various web sites are available on the internet for online shopping in India. which is collected from various source. so from those sides which sides are more popular in the customer for online shopping in India.