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BUSINESS PLAN

2012
EGERTON UNIVERSITY CAMPUS BCOM 404

NAKURU TOWN

FACULTY OF COMMERCE DEPARTMENT OF ACCOUNTING, FINANCE & MANAGEMENT SCIENCE NAME PRESENTED TO: REG. NUMBER DR DANIEL AUKA SIGNATURE

[BUSINESS PLAN]

Business Plan

Laverno Restaurant
P.O. Box 67199 Nakuru Telephone Number +254729784667 Fax Number 5500 45

!a"erno #$%ram P.O. Box 67199 Nakuru Telephone& +254728 64992 e'ma$l& la"erno"$%ram()ahoo.*om

This is our own original work an no !art shoul "e u!li#ate $or !u"li#ation or use without a#knowle ging this work%

De#e&"er '()'

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Table of Contents
Laverno Restaurant .......................................................................................................... Ta!"e o# Contents...............................................................................................................$ T%e o&ner 'nten(s to #'nan)e t%e !us'ness o*erat'ons t%rou+% e,u't- an( (e!t 'n t%e rat'o o# ../ an( 0./ res*e)t've"- '.e. e,u't- a))ount'n+ #or 1s% 02,222 an( (e!t 1s% 22,222................................................................................................................................3 The i ea to o!en Laverno Restaurant #a&e $ro& the nee to &eet the nee $or lo#al $oo s% *ost o$ the restaurant in Nakuru are $ast $oo restaurant+ with $ew o$$ering the lo#al $oo in their &enus% '%)% -ision State&ent '%'% *ission State&ent '%.% O"/e#tives '%0% Pro u#t es#ri!tion , , , , ,

Laverno Restaurant will strive to "e an organi1ation o$ integrit2+ !rovi ing its servi#es in a highl2 ethi#al &anner to satis$2 its #lients3 nee s% '%5% The lo#ation .%'% In ustr2 es#ri!tion 4 4 6

$.$. Mar4et (es)r'*t'on an( tar+et )usto5ers................................................................6 .%0% 7o&!etitor anal2sis an #o&!etitive a vantage 0%)%)% Ke2 su!!liers 6 )(

0.$. F'nan)'a" P"ans............................................................................................................7 0%.%)% O!erational Bu get 0%.%'% In#o&e state&ent )' ).

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0%.%.% 7ash $low $ore#asts 0%.%0% Balan#e sheet 0%.%8% 9inan#ial ratios

)0 )8 )5

0.$.3 R's4 Ana"-s's.............................................................................................................73 T%e Or+an'8at'on...............................................................................................................79 8%(% 7ontingen#2 !lan )4

A**en(')es : O&ner;s resu5es........................................................................................76

7.2.

E<e)ut've Su55ar-

Laverno Restaurant is an organi# $oo restaurant owne "2 Laverno : the sole !ro!rietor% Laverno will "e a st2lish restaurant+ with a seating #a!a#it2 o$ .( !eo!le at the restaurant% The $o#us o$ the restaurant is on the !rovision o$ an e;#e!tional ining e;!erien#e< thus the &enu $or the restaurant will in#or!orate re#i!es an lo#al $oo s love "2 resi ents o$ Nakuru% This wa2+ the &enu #an a!!eal to a iverse !o!ulation+ thus guaranteeing &ore #lients% The "usiness is the "rain#hil o$ Laverno -isra&+ #ulinar2 arts stu ent+ with "a#helor in 9oo s#ien#e an ieteti#s $ro& Egerton Universit2 an *aster3s egrees 9oo s#ien#e an te#hnolog2 $ro& The Universit2 o$ Nairo"i% The i ea to o!en Laverno Restaurant #a&e $ro& the nee to &eet the nee $or lo#al $oo s% *ost o$ the restaurant in Nakuru are $ast $oo restaurant+ with $ew o$$ering the lo#al $oo in their &enus+ with a vision o$ guaranteeing un&at#he servi#e an a#hieving a strong $inan#ial !er$or&an#e #ou!le with a &ission o$ not onl2 o$$ering =ualit2 lo#al $oo s "ut also to "e $rien l2 an o$$er e$$i#ient servi#es% Laverno restaurant strives to a#hieve the $ollowing o"/e#tives:

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The a#=uisition o$ one &ova"le tru#k $or the e;!an ing out oor #atering "usiness an three &otor#2#les $or the ho&e eliver2 "usiness+ an the a#hieve&ent o$ sales revenue o$ Ksh 66(+((( "2 2ear>en % The long>ter& o"/e#tives $or the "usiness are to e;!an the restaurant3s servi#es to the rest o$ the #ountr2+ re u#e the a&ount o$ la"or #osts to "elow .(? o$ revenue% The ishes o$$ere at the restaurant will "e organi#+ o$ the highest =ualit2+ !re!are un er the su!ervision o$ the owner hi&sel$% In a ition+ &ost o$ the $oo will "e organi# an !ro#ure lo#all2 to !ro&ote lo#al agri#ulture% This will #o&!rise o$: &anagu+ &oki&o+ suku&a wiki+ green gra&s+ #hi#ken+ tila!ia an others% The restaurant will "e lo#ate at the @ighwa2 towers% This lo#ation is suita"le "e#ause it is at the #entral "usiness istri#t+ it3s easil2 a##essi"le an relativel2 sa$er% The owner has a#=uire a tra ing li#ense an a line o$ su!!liers in a ition to a rente !re&ise% It also inten s to a#=uire three &otor#2#le to serve its istant #usto&ers% The owner is well traine in the #ulinar2 arts+ an has !ro#ure a #o&!etent work$or#e in $oo nutrition an #ulinar2 arts+ whi#h #o&!rises o$ su!ervisors an #he$s "esi es others% The !o!ulation in Nakuru town has "een on the rise in the !ast $ew 2ears+ &eaning an in#rease in the nu&"er o$ !otential #lients% The target #usto&ers #o&!rise &ainl2 the working #lass an the "usiness !ersons in the town% In a ition the restaurant ho!es to attra#t vegans an health2 eaters who are #ons#ious o$ health2 organi# iets% The restaurant $a#es #o&!etition $ro& other esta"lishe restaurants in the town: @2gieni#+ Sa&"a+ Twitters+ 7ool an Su&&it restaurants% @owever+ the owner has !ut in !la#e &easures to #olle#t &arket intelligen#e a"out the #urrent an $uture strategies+ to ena"le hi& out!er$or& the #o&!etitors%

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The owner has i enti$ie ke2 su!!liers whi#h #o&!rise o$ Rongai Organi# 9ar&+Lake Naivasha+ N/oro 7anning+ all lo#ate a $ew &iles awa2 $ro& Nakuru% In a ition+ $ish will "e outsour#e $ro& Kogello $ish istri"utors% The owner inten s to !ursue =ualit2 stan ar s in all o!erations o$ the restaurants+ to gurantee =ualit2 $oo $or its #usto&ers% Laverno restaurant inten s to use #ost "est !ri#ing strateg2 whi#h will "e arrive at "2 $a#toring all #ost o$ o!erations% @owever+ this will "e a /uste &arket #on itions% The restaurant will stage its !ro&otional #a&!aigns through lo#al ailies+ lo#al ra ios an also !ersonal selling to un erstan the #usto&ers !re$eren#e an tastes% e!en ing on the !revailing

Laverno restaurant will o$$er "oth sit>in $a#ilit2 as well as out oor eliver2 servi#es+ whi#h will "e elivere using &otor#2#les% The owner inten s to $inan#e the "usiness o!erations through e=uit2 an 88? an 08? res!e#tivel2 i%e% e=uit2 a##ounting $or Ksh '0(+((( an e"t in the ratio o$ e"t Ksh '((+(((%

The owner !ro/e#ts a sales turnover o$ Ksh 68.44'+ Ksh )(68058+ ksh )'84'48 in 2ears one+ two an three res!e#tivel2% The owner has #reate #ontingen#2 !lans to eal with the #riti#al risks asso#iate with #o&!eten#e o$ the su!!liers "2 having stan "2 su!!lier to ensure #ontinuous su!!l2 o$ in!uts In a ition+ the "usiness has #o&!ensation insuran#e !oli#ies $or all its e&!lo2ees an has insure its assets against an2 risks that &a2 o##ur in the #ourse o$ o!erations% Su##ession !lans have also "een rawn with the law2ers+ en$or#ea"le in the event that an owner is in#a!a#itate % BPLAN Page 5

.2. Ba)4+roun( an( !us'ness (es)r'*t'on The i ea to o!en Laverno Restaurant #a&e $ro& the nee to &eet the nee $or lo#al $oo s% *ost o$ the restaurant in Nakuru are $ast $oo restaurant+ with $ew o$$ering the lo#al $oo in their &enus% .7. ='s'on State5ent Laverno Restaurant is #o&&itte to a $ine ining e;!erien#e like no other+ #hara#teri1e "2 =ualit2 $oo an servi#e% The "usiness guarantees un&at#he servi#e an ho!es to a#hieve a strong $inan#ial !er$or&an#e+ lea ing to the e;!ansion to the rest o$ the #ountr2% . . M'ss'on State5ent The restaurant3s &ission is to+ not onl2 o$$er =ualit2 lo#al $oo s+ "ut also to "e $rien l2 an o$$er e$$i#ient servi#es% In a ition+ the restaurant also seeks to attain !ro$ita"ilit2 "2 the se#on 2ear o$ o!eration% .$. O!>e)t'ves The short>ter& o"/e#tives $or the Laverno Restaurant are the a#=uisition o$ one &ova"le tru#k $or the e;!an ing out oor #atering "usiness an three &otor#2#les $or the ho&e eliver2 "usiness+ an the a#hieve&ent o$ sales revenue o$ Ksh 66(+((( "2 2ear>en % The long>ter& o"/e#tives $or the "usiness are to e;!an the restaurant3s servi#es to the rest o$ the #ountr2+ re u#e the a&ount o$ la"or #osts to "elow .(? o$ revenue+% .0. Pro(u)t (es)r'*t'on Laverno Restaurant !ro&ises to "e a uni=ue "usiness in Nakuru+ with a #reative &enu #onsisting o$ a $usion o$ lo#al $oo an $rien l2 servi#e% The "usiness ho!es to satis$2 the nee s o$ its #lients an &ake ea#h o$ the& $eel wel#o&e % The $oo o$$ere at the restaurant will "e organi#+ o$ the highest =ualit2+ !re!are un er the su!ervision o$ the owner hi&sel$% In a ition+ &ost o$ the $oo will "e organi# an !ro#ure lo#all2 to !ro&ote lo#al agri#ulture% This will #o&!rise o$: &anagu+ &oki&o+ suku&a wiki+ green gra&s+ #hi#ken+ tila!ia an others% BPLAN Page ,

... Or+an'8at'ona" )u"ture Laverno Restaurant will strive to "e an organi1ation o$ integrit2+ !rovi ing its servi#es in a highl2 ethi#al &anner to satis$2 its #lients3 nee s% .3. T%e "o)at'on A$ter a #riti#al sear#h $or a suita"le lo#ation+ the owner e#i e on @ighwa2 Towers in Nakuru as a !ri&e lo#ation likel2 to guarantee the su##ess o$ the restaurant% The !otential $or this lo#ation arises $ro& the $a#t that it is near the highwa2 thus visi"le to #o&&uters an in a high>#lass neigh"orhoo with goo se#urit2 an !otential #lients% Laverno restaurant will also have a we"site where #lients #an &ake reservations+ "ook $or outsi e #atering servi#es an or er $or ho&e eliveries% .9. Ma)%'ner- an( e,u'*5ent Ae inten to a#=uire three &otor#2#les to ena"le us serve our #usto&ers in o$$i#es an in istant lo#ations% Ae are also !lanning to a#=uire a re$rigerator% .?. Bus'ness a))o5*"'s%5ent Laverno restaurant has alrea 2 a#=uire a tra ing li#en#e+ 9urniture an a line o$ su!!liers who will su!!l2 the "asi# in!uts to the restaurant% Ae are #urrentl2 !lanning to rent a !re&ise at @ighwa2 towers% .6. @RM an( 4e- *ersonne" Laverno -isra& has su$$i#ient knowle ge an e;!erien#e to &anage !ersonnel within the restaurant an is #on$i ent that he will hire onl2 the "est sta$$ $or the restaurant% Both Bohn an Bane will "e res!onsi"le $or the su!ervision an the o!erations o$ the kit#hen% The restaurant e;!e#ts to invest onl2 in the to! =ualit2 sta$$+ whi#h will "e #o&!ensate a!!ro!riatel2% The initial nu&"er o$ e&!lo2ees will "e ))+ to in#lu e two #he$s+ $ive waiters+ three istri"utors+ an an #ashier% The resu&es $or the su!ervisors+ Bohn an Bane are !rovi e in the a!!en i; in a ition to that o$ the owner C&anagerD%

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$.2. O**ortun't- ana"-s's $.7. In(ustr- an( env'ron5enta" ana"-s's Nakuru town is a !oliti#all2 sta"le environ&ent having re#overe $ro& the !ost ele#tion skir&ishes thanks to the !ea#e #a&!aigns initiate "2 the resi ents% @owever+ there are a $ew #ases o$ inse#urit2% This has ne#essitate the nee $or an insuran#e #over% The e#ono&i# environ&ent is relativel2 sta"le with in$lation an interest rates slowl2 #o&ing own+ #ourtes2 to the initiatives "2 the #entral govern&ent to sta"ili1e these &a#ro>e#ono&i# varia"les

$. . In(ustr- (es)r'*t'on The !o!ulation in Nakuru town has "een on the rise in the !ast $ew 2ears+ &eaning an in#rease in the nu&"er o$ !otential #lients% The working #lass are &ore willing to s!en &one2 on su#h servi#es as #o&!are to the rest o$ the !o!ulation% In a ition+ &ore !eo!le are willing to eat out as the e#ono&2 i&!roves unlike the $ew 2ears $ollowing the glo"al e#ono&i# ownturn%

$.$. Mar4et (es)r'*t'on an( tar+et )usto5ers
Eiven that the "usiness will "e o$$ering =ualit2 $oo within Nakuru town+ the !ri&ar2 target #usto&ers will "e the working #lass+ "oth in o$$i#es an those visiting Nakuru an "usiness !ersons in the town% 9urther&ore+ "eing that the &enu will #onsist o$ organi# $oo + the restaurant ho!es to attra#t vegans an health2 eaters% $.0. Co5*et'tor ana"-s's an( )o5*et't've a(vanta+e The &ain #o&!etitors in this area are @2gieni#+ Sa&"a+ Twitters+ 7ool an Su&&it restaurants% Being the #ount2 hea =uarters+ there are nu&erous restaurants that o!erate in the area< however+ with the =ualit2 o$ servi#e we will o$$er+ onl2 the "usinesses &entione a"ove will "e the &ain #o&!etition% Our #o&!etitive a vantage ste&s $ro& the $a#t that+ although restaurants in this area o$$er organi# $oo + none o so e;#lusivel2 as we will%

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0.2. Fun)t'ona" P"ans 0.7. O*erat'ona" *"an 0.7.7. 1e- su**"'ers Sin#e &ost o$ the $oo o$$ere at Laverno Restaurant will "e organi#+ all the su!!lies will "e o"taine $ro& Rongai Organi# 9ar&+Lake Naivasha+ N/oro 7anning+ all lo#ate a $ew &iles awa2 $ro& Nakuru% In a ition+ $ish will "e outsour#e $ro& Kogello $ish istri"utors% 0.7. . Aua"'t- su*erv's'on *"ans Ae inten to ensure high =ualit2 servi#es through tight su!ervision o$ ever2 !ro#ess an also #o&!l2ing with the =ualit2 re=uire&ents o$ ISO 6(()+ whi#h we as!ire to a#=uire% 0.7.$ O*erat'n+ s)%e(u"e Laverno restaurant will o!erate $ro& 5a& to )(!& in the night+ $ro& *on a2 to Satur a2% On Sun a2 $ro& 4a& to 6!&% 0.7.0. Mo(e o# trans*ortat'on 9or our out oor servi#es+ we shall use the &otor#2#les $or istri"ution%

0. . Mar4et'n+ P"an 0. .7. Custo5er )%ara)ter'st')s The !ri&ar2 target #usto&ers will "e the working #lass+ "oth in o$$i#es an those visiting Nakuru an "usiness !ersons in the town% 9urther&ore+ "eing that the &enu will #onsist o$ organi# $oo + the restaurant ho!es to attra#t vegans an health2 eaters% 0. . . Pr')'n+ strate+-

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Laverno restaurant inten s to use #ost "est !ri#ing strateg2 whi#h will "e arrive at "2 $a#toring all #ost o$ o!erations% @owever+ this will "e a /uste &arket #on itions% 0. .$. Pro5ot'on strate+'es Pro5ot'ona" Ca5*a'+nB The "est wa2 to rea#h our !otential #usto&ers is to evelo! an intense a vertising #a&!aign !ro&oting our Organi# $oo #on#e!t o$ FSpice of Life.F In a ition to stan ar a vertising !ra#ti#es+ we will gain #onsi era"le re#ognition through lo#al news!a!ers+ newsletters an !u"li# announ#e&ents% 7onsu&ers will "e en#ourage to visit our we"site to "e greete with a $lash &e ia intro that highlights the restaurant+ !ast ha!!enings+ u!#o&ing attra#tions an our 2na&i# &enu% Our !erio i# #usto&er surve2s an weekl2 &enu ite& sales evaluations will hel! us to un erstan what a vertising is working an what is not< "asi#all2+ who we are rea#hing% Our goal is to un erstan our #usto&er+ &easure the su##ess o$ our ire#t &arketing an &e ia a#tivities+ an re ire#t a vertising as e$$e#tivel2 as !ossi"le% 0. .0. D'str'!ut'on strate+'es Laverno restaurant will o$$er "oth sit>in $a#ilit2 as well as out oor eliver2 servi#es+ whi#h will "e elivere using &otor#2#les% 0. ... Pro(u)t (es)r'*t'on Laverno Restaurant !ro&ises to "e a uni=ue "usiness in Nakuru+ with a #reative &enu #onsisting o$ a $usion o$ lo#al $oo an $rien l2 servi#e% The "usiness ho!es to satis$2 the nee s o$ its #lients an &ake ea#h o$ the& $eel wel#o&e % The $oo o$$ere at the restaurant will "e organi#+ o$ the highest =ualit2+ !re!are un er the su!ervision o$ the owner the&selves% In a ition+ &ost o$ the $oo will "e organi# an !ro#ure lo#all2 to !ro&ote lo#al agri#ulture% This will #o&!rise o$: &anagu+ &oki&o+ suku&a wiki+ green gra&s+ #hi#ken+ tila!ia an others% e!en ing on the !revailing

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0.$. F'nan)'a" P"ans 0.$.7. O*erat'ona" Bu(+et Ae have #o&&itte Ksh '0(+((( o$ #a!ital+ in a ition to a Ksh '((+((( loan+ to "e !ro#ure $ro& a $inan#ial institution%

Start u* Costs Ite5s Assets E;!enses Tota" #un(s re,u're( Assets 7ash assets Non>#ash assets A itional #ash raise '0(+((( ( ( 6(+((( 02,222 1s% '(0+5), '.8+.4. 002,222

7ash "alan#e on start ate Tota" assets L'a!'"'t'es 7urrent "orrowing Long>ter& lia"ilities A##ounts !a2a"le Other #urrent lia"ilities Tota" "'a!'"'t'es Ca*'ta" BPLAN

( '((+((( ( ( 22,222

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7a!ital $ro& owners Tota" *"anne( 'nvest5ent Loss at startu* Ce<*ensesD Ba"an)e Tota" )a*'ta" an( "'a!'"'t'es Tota" #un(s

'0(+((( 02,222 C'.8+.4.D 0379 002,222 002,222

0.$. . In)o5e state5ent Gear ) Ksh Sales Dire#t #ost o$ sales Gross 5ar+'n Eross &argin ? E;!enses Salaries Selling an De!re#iation A &inistrative e;!enses A##ounting $ees Legal $ees O!erating li#enses an health !er&its Restaurant utilities BPLAN istri"ution '0(+((( 88+((( ( 8+((( '+8(( )+8(( )+8(( )6+8(( .((+((( ,(+((( ( 8+((( '+8(( )+8(( )+,(( )6+8(( .(5+((( 4'+((( ( 5+8(( .+((( )+8(( '+(8( ')+8(( Page ). 68.+44' '()+04) 9. ,027 ,4%.6 Gear ' Ksh )+(68+058 '04+'(( 909, 3. ,4%') Gear . Ksh )+'84+'48 .()+6.( 6.3,$.. 54%()

Rent $or restaurant !re&ises Insuran#e Other e;!enses Tota" o*erat'n+ e<*enses Pro$it "e$ore interest an ta; Interest e;!ense Ta;es Net Pro$it Net Pro$itHSales

).4+8(( ).+8(( ( 099,222 ',8+0() )'+8(( 4'+(64 )4(+4(. )4%68

).4+8(( )5+8(( ( ...,222 '6'+'58 )(+6(( 48+08. )68+6)' ),%44

).4+8(( )6+8(( ( .?2,$.2 .,5+((8 6+'(( )).+8)' '8.+'6. '(%).

0.$.$. Cas% #"o& #ore)asts Gear ) Ksh Cas% re)e've( 7ash sales Tota" )as% re)e've( E;!en iture 7ash s!en ing Pa2&ent o$ "ills Tota" s*ent on o*erat'ons A itional #ash s!ent '.+68( ( '8+5(, ( ',+.44 ( Page )0 '05+86' 8.0+680 9?7,.03 .))+8)' 5('+(50 67$,.93 .),+8)' ,)'+658 7,202,099 68.+44' 6.$,?? )+(68+058 7,26.,03. )+'84+'48 7, .?, ?. Gear ' Ksh Gear . Ksh

loan re!a2&ent Pur#hase o$ other #urrent assets BPLAN

Pur#hase o$ long>ter& assets Other lia"ilities !rin#i!al re!a2&ent Divi en s -AT Tota" )as% s*ent Net )as% #"o& Cas% !a"an)e 0.$.0. Ba"an)e s%eet

( ( ( ( ?2.,063 70?,$?3 $?,$?3

( ( ( ( 6$6,7?$ 7.3, ? $60,33?

( ( ( ( 7,239,?3. 762,0 2 .?.,2??

Gear ) Ksh Assets 7urrent assets 7ash Other #urrent assets Total #urrent assets Long>ter& assets Tota" assets Lia"ilities 7urrent lia"ilities A##ounts !a2a"le 7urrent "orrowing Other #urrent lia"ilities Total #urrent lia"ilities BPLAN ''+'(( ( ( ''+'(( '.4+.45 ( '.4+.45 .4(+55, 376,2.$

Gear ' Ksh

Gear . Ksh

.60+554 ( .60+554 '0.+4., 3$?,.2.

848+(44 ( 848+(44 6)+0.( 393,.7?

8'+)8( ( ( 8'+)8(

5(+),( ( ( 5(+),( Page )8

Long>ter& lia"ilities CLoanD

),5+(8(

)8(+00.

)'.+(88

Tota" "'a!'"'t'es Pai >in #a!ital Earnings Total #a!ital Tota" "'a!'"'t'es an( )a*'ta" Net worth 0.$... F'nan)'a" rat'os Ratios Net !ro$it &argin ROI De"tHe=uit2 Gear ) )4%68? '6%)4? 4.%..?

76?, .2 '0(+((( )4(+4(. 0'(+4(. 376,2.$ 0'(+4(.

2 ,.6$ '0(+((( )68+6)' 0.8+6)' 3$?,.2. 0.8+6)'

7?$,

.

'0(+((( '8.+'6. 06.+'6. 393,.7? 06.+'6.

Gear ' ),%44? .(%54? 4.%..?

Gear . '(%).? .,%00? 4.%..?

For5u"a Net *ro#'t 5ar+'n E

ROIE

De"tHE=uit2 I

0.$.3 R's4 Ana"-s's )% Ahat will we o to ensure #lients return a$ter the $irst visitJ The restaurant will utili1e an on>the>ta"le surve2 to gather in$or&ation on the views o$ the #usto&ers regar ing the &eal an overall servi#e =ualit2% In a ition+ the restaurant inten s to BPLAN Page )5

host $oo #riti#s+ on#e in a while+ to gain an honest o!inion o$ the overall =ualit2 o$ servi#e an the $oo % '% @ow will we &anage the "usiness in #ase o$ an e#ono&i# ownturnJ Sin#e the e#ono&2 is re#overing $ro& the re#ent glo"al e#ono&i# ownturn+ the restaurant &anage&ent takes these #on itions into a##ount% The organi1ational stru#ture o$ the "usiness is one that a##o&&o ates enough e&!lo2ees to ensure re u#e o!eration overhea s an start>u! re=uire&ents% .% @ow o we as#ertain that the $un ing re=uire is a e=uateJ The owner has worke within the in ustr2 an thus has a $aint i ea o$ the nee s o$ the restaurant uring start>u!% @owever+ sin#e this is not enough knowle ge to go "2+ we have #on u#te interviews an surve2s with su##ess$ul "usinesses within the area an "e2on to erive an esti&ate% 0.0. Or+an'8at'ona" *"an T%e Or+an'8at'on Laverno restaurant will "e a sole !ro!rietor $or& o$ "usiness where"2 the owner o$ the restaurant+ Laverno -isra& will "e the &anager+ Bane will "e the su!ervisor in #harge o$ in oor o!erations while Bohn will "e the su!ervisor in #harge o$ the out oor istri"ution% All the #he$s an waiters re!ort to Bane+ the istri"utors re!orts to Bohn+ while the su!ervisors an the #ashier re!ort to the owner>&anager% This is illustrate in the organi1ation #hart in the a!!en i;% In the $uture+ the organi1ational stru#ture $or Laverno restaurant will in#lu e a store &anager as the "usiness e;!an s% The in ivi ual will "e res!onsi"le $or the su!ervision an &anage&ent o$ the restaurant3s stores% The "usiness will hire an a##ountant to oversee the $inan#ial transa#tions o$ the "usiness an o$$er assistan#e to *arisa+ the #urrent #ashier with "ookkee!ing% As the "usiness e;!an s other &anage&ent !ositions su#h as a &inistrative su!!ort tea& an !ur#hasing &anager will "e#o&e availa"le%

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9or an2 legal issues+ the #o&!an2 will seek the servi#es o$ N2agaka A vo#ates+ a !ro&inent law $ir& with o$$i#es in Nakuru%

..2. Cont'n+en)- *"an A##or ing to Brown C'((,D+ the #riti#al risks asso#iate with the "usiness &ainl2 #on#ern the #o&!eten#e o$ su!!liers% The "usiness has #reate #ontingen#2 !lans to eal with this issue% @aving two su!!liers o$ organi# !ro u#e ensures that the "usiness #ushions itsel$ $ro& an2 a verse e$$e#ts o$ su!!lier in#o&!eten#e% In a ition+ the "usiness has #o&!ensation insuran#e !oli#ies $or all its e&!lo2ees an has insure its assets against an2 risks that &a2 o##ur in the #ourse o$ o!erations% Su##ession !lans have also "een rawn with the law2ers+ en$or#ea"le in the event that an owner is in#a!a#itate % In the event that sales revenues o not &at#h u! to the esti&ate a&ounts+ the owner has agree to a te&!orar2 re u#tion in salaries o$ u! to .(? until the "usiness regains !ro$ita"ilit2%

3.2. Su55arLaverno restaurant is a sole !ro!rietorshi! "usiness+ owne "2 Laverno -isra&% It3s lo#ate in Nakuru town at the @ighwa2 towers% Laverno will "e assiste "2 two su!ervisors+ a #ashier+ an others #o&!rising o$ #he$s+ waiters an istri"utors%

The o"/e#tive o$ the "usiness is to !rovi e =ualit2 organi# ishes to "oth sit>in #usto&ers an out oor #usto&ers with the &enu #o&!rising &anagu+ &oki&o+ suku&a wiki+ green gra&s+ #hi#ken+ tila!ia an others% Nakuru town !rovi es a sta"le+ e=uita"le an relativel2 se#ure environ&ent $or "usiness hen#e the #hoi#e o$ lo#ation% Though there is relativel2 sti$$ #o&!etition in this in ustr2+ Laverno will stage strategies an &easures ai&e at ensuring that the "usiness sta2s ahea o$ its #o&!etitors% 9or instan#e+

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Laverno has a relia"le line o$ su!!liers with who& the2 work in #olla"oration to !rovi e su!erior #usto&er value% The out oor target #usto&ers $or Laverno restaurant #o&!rise a seg&ent that has "een !reviousl2 overlooke "2 our #o&!etitors% Ae inten to &a;i&i1e #ash $lows "2 #arr2ing out an intensive !ro&otional #a&!aign that will rea#h our target #lients% 9urther &arketing intelligen#e will "e stage to unravel the #o&!etitors3 !resent an $uture strategies% In view o$ all the strategies !ut in !la#e vi1< !ri#ing+ !ro&otional+ !ersonnel+ istri"ution+ su!!liers+ #o&!rehensive o!!ortunit2 anal2sis an !ro/e#te $inan#ial !lan+ it3s ho!e that the venture will "e a su##ess% @owever+ a #ontingen#2 !lan has "een !ut in !la#e to #ater $or an2 unanti#i!ate a verse eventualities%

A**en(')es : O&ner;s resu5es
Laverno ='sra5 C+254729784667D C+254728 64992+

Cla"erno"$%ram()ahoo.*om+ D PERSONAL INFORMATION BPLAN Page )6

Nationalit2: Date o$ Birth: *arital Status: Language: EDUCATION

Ken2an '.r August )64( Single English

Ba#helor o$ 9oo s#ien#e an ieteti#s : Egerton Universit2 *aster o$ 9oo s#ien#e an te#hnolog2 > The Universit2 o$ Nairo"i%

'(()>'((0 '((5 : '((6

EFPERIENCE • • • 7ulinar2 arts #he$ at the 7reek @otel C'((6>'()(D Private #he$ at 7rowne Pla1a C'()(>'())D Assistant hea #he$ at Signature Outsi e 7aterers C'())>'()'D

SUMMARY OF S1ILLS • • • • 0 2ears e;!erien#e as a #he$ in the Ken2a hotel in ustr2 A"ilit2 to work "oth as an in ivi ual an as a tea& &e&"er Sel$ &otivate an in ustrious In e!en ent Go%n S5't% CP%O% Bo; 6.(0)> AoteD CK'80,',00.,86D C/ohns&isthLg&ail%#o&D BPLAN Page '(

PERSONAL INFORMATION Nationalit2: Date o$ Birth: *arital Status: Language: EDUCATION Ken2an '.r August )6,8 *arrie English

Di!lo&a in $oo s#ien#e : Ri$t valle2 institute o$ te#hnolog2 7erti$i#ate in $oo nutrition EFPERIENCE • • 7ulinar2 arts #he$ at the *eri#a @otel C'(('>'((0D Private #he$ at Susu Pla1a C'((0>'((4D

)668>)66, )660>)668

SUMMARY OF S1ILLS • • • • 8 2ears e;!erien#e as a #he$ in the Ken2a hotel in ustr2 A"ilit2 to work "oth as an in ivi ual an as a tea& &e&"er Sel$ &otivate an in ustrious In e!en ent

Gane Doe CP%O% Bo; .) EilgilD CK'80,'),4.,(6D

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C/ane oeL2ahoo%#o&D PERSONAL INFORMATION Nationalit2: Date o$ Birth: *arital Status: Language: EDUCATION Ken2an 0th A!ril )6,6 *arrie English

Di!lo&a in $oo nutrition : Ken2a Pol2

)665 > )666

EFPERIENCE • • Pantr2 su!ervisor at @ilton @otel C'((0>'((5D Sous 7he$ at @ar ing 9ine 9oo s C'((5>'((6D

SUMMARY OF S1ILLS • • • • 5 2ears e;!erien#e as a Sous 7he$ at lea ing hotels in Ken2a E;#ellent #o&&uni#ation skills A"ilit2 to work un er !ressure E;#ellent &anage&ent skills

OREANISATIONAL 7@ART OANER *ANAEER

BPLAN AAITERS 7@E9S INDOOR SUPER-ISOR 7AS@IER

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