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LeadingBusiness, BuildingWorldClassBrandsand Partnerships

LessonsfromUnexpectedPlaces KatCole President,Cinnabon,Inc. CoFounderChangersofCommerce

BuildLastingWorldClass BrandsandBusinesses
CONNECT TRUST PARTNER GROW
EachOther,BrandDirection,Business,Teams

D.R.I.V.E.
Differentiated:Unique,Competitive Relevant:MatterstoConsumersNow, Contemporary Innovative:Creative,LastingChange,Feedthe Future Value/Values:SoWorthIt&LivingourValues Experience:EmotionalConnection,Reputation, PhysicalSurroundings

DIFFERENTIATION TheCore WhatGotUsHere

60,000PointsofDistribution Approx $1BillioninProductSales 1,200FlagshipBakeries54Countries 200DomesticExpress/Minibakeries Partnerships:Pillsbury,Kelloggs, BurgerKing,TacoBell Over70ProductsinGrocery/Retail 200FranchisebakeriesinTravel venues(airports,travelplazas,mass transitstations,convenience,fuel)

HOW
BuildourBrand:Relevance&Differentiation MultiChannelWork,Products,Remodels OperateAwesomeBakeries:WoW ourGuests! OperationalExcellence&Accountability BuildFranchisePartnerProfitability Knowthenumbersandaffectthem ExpandourPointsofDistribution Grocery,Club,Retail,Franchising Positivelyimpactouremployeesandourcommunities WoW themANDbuildloyalty

GROWTH
2013:Opened210 (110US/100International) 2014:Opening230 (125US/105International) NationalTelevisionwithLicensees NewRetailProductsinGrocery&ECommerce NewBeveragesandPortableBakedTreatsinAllChannels FlexibleFranchiseModel:
20SqFtOntheGo 200SqFtBakingKiosks 1000SqFtFullBakeryCaf

SignatureMorning,MiddayandLateSnacking

KeyFOCUSBrandsFranchise Partnerships
Competency:Quality,Service,Cleanliness Infrastructure&Collaboration CommitmenttoBrand,People,Growth Traffic,Traffic,Traffic Travel&Convenience
PilotFlyingJ Bosslemans HMSHost PrivateRegional TurnpikeOperators

Entertainment
UniversalStudios CedarFair MGMResorts

MultiChannelGrowth FutureofFoodservice FlexiblePartnershipModel


Franchising BrandedProducts PrivateLabel

CONNECTING

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RemainingRelevant

#65

11

RELEVANTLOOK,FEEL,EXPERIENCE

12

CONNECT:Marketing&Advertising

Burger King National TV

Network & Cable TV

Pillsbury National FSI

ChoosingPartners FoodserviceBrands
ProtecttheBrand MaximizeBrandValue LeaderinCategory SupplyChain DedicatedResources Marketing&AdvertisingProcesses SeekMutuallyBeneficialActivities RealityCheck:WhatEachBringstotheTable KnowtheValueDriversandEconomics

NaturalLeadersofInnovation AreCurious,HaveSomethingtoProve, andareOnaMission


Collaborators Survivalists&Adaptors Makeithappen Empathize Leaders Connectors Curious,CalculatedRiskTakers

MaketheCall:IfNotMe, Who?IfNotNow,When? WhatTookYouSoLong? WhatstheAlternative? NecessityistheMotherofAll Invention PersonalAccountability: FigureItOut;MakeIt Happen

2010~490locations33countries ~$900MillioninSystemwide Sales GlobalFranchiseGrowth,Airlines, OwnershipChanges,Litigation GreatExperiences,EvenBetter Lessons NoBorders;NoBoundaries

CultureEatsStrategyforLunchEveryDay
~DaveForquer,MBAAssistantDean,ExecutivePrograms,GeorgiaStateUniversity

SuccessfulInnovatorsandLeadersareMastersof CulturalIntegration SeekFirsttoUnderstandBeforeSeekingtoBe Understood(StevenCovey,SevenHabitsofHighlyEffectivePeople) ThinkGlobal,ActLocalMicroLocal Flexibility TheCoreBusinessModelisNOTasacred cow!

ConstantPursuit ofEducation HumblyBold ConnecttoYour Community Industry&Global Volunteering

ICantDoThat ICANDOTHAT InspireInnovation ThroughAction

SmallEnoughtoChange,BigEnoughtoMatter BillyShore,ShareOurStrength

Priorities

WhenitReally Counts BeThere&BeReal forYour Community forYourCustomers TRUST

IfNotMe,Who? IfNotNowWhen? NoBorders;NoBoundaries ConstantPursuitofKnowledge Give,Give,Give Connect&BuildTrust QualityPartners Flexibility/NimblenessRules PowerinPriorities

BuildLastingWorldClass BrandsandBusinesses
CONNECT TRUST PARTNER GROW
EachOther,BrandDirection,Business,Teams

ThankYou!!
LessonsfromUnexpectedPlaces KatCole kcole@cinnabon.com www.cinnabon.com www.katcole.net