How 'flipping' websites can make you millions

October 20, 2011 a • Read later t Samantha Amjadali e There's a valuable market in internet real estate as investors seek websites to renovate.

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%lippin# success stor! &ark 'arbottle. Photo: Steven Siewert ()* some o$ (ustralia's best+known entrepreneurs $or tips on earnin# e,tra cash and the! are likel! to tell !ou to #et $lipped. -on't be o$$ended. .t is sound advice because ''$lippin#'' + bu!in# rundown websites, sprucin# them up then sellin# at a pro$it + is, apparentl!, where it's at. .t is the di#ital e/uivalent o$ renovatin# a house be$ore puttin# it back on the market at a hi#her price, onl! without the back+breakin# labour, dust mite+in$ested carpets and massive cash outla!s. ''0nlike $lippin# real estate, it's eas! to add value to websites,'' &elbourne $lipper -avid 1en!ns sa!s. ''To add value to real estate, !ou must do somethin# &att 2arrie built his career on renovatin# and si#ni$icant, labour+intensive and, usuall!, e,pensive, resellin# websites. Photo: Patrick Jones like buildin# a new bathroom. (dvertisement ''2ut with websites, !ou can make small chan#es such as buildin# links $rom other sites or improvin# the overall look $or little cost. ''That result can be a si#ni$icant increase in value.'' 1en!ns, the owner o$ MelbourneSEOservices.com, has made hundreds o$ thousands o$ dollars online throu#h $lippin# and ''domainin#'', bu!in# ke!word+rich domains, stu$$in# them with content suited to search en#ine optimisation 3)EO4 and sellin# at a pro$it. (mon# his success stories is forextradingstrategies.org, which he bou#ht $or 510 and sold $or 510,000 a$ter spendin# 5100 to have )EO+$riendl! articles written $or the site. The 1en!ns domainin# repertoire
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'' sa!s 2arrie. he had :7 tenders ran#in# $rom 52000 to 5100 $rom a team in Cietnam. ''.'' sa!s 1en!ns.t's never been easier to start a business and it's never been more cost+e$$ective. ?eedin# 1000 pieces o$ data entered into a spreadsheet. ''The! are =ust as smart as us. a situation he sa!s represents a ''seismic shi$t in the world's labour markets''. who in 2001. who can make it happen. a#ed 18.n $act.B million4 this !ear and has dispensed about 5100 million since the ori#inal site opened in 2007. . sportin# a revamped inter$ace and new name. 2arrie came upon the #eta$reelancer. man! o$ 2arrie's $reelancer. ''#re!. utilitarian and horrible. $amousl! created durin# his time at 'arvard 0niversit!.000 a !ear turnin# out lo#os $or businesses and websites around the world. Thou#h the di#ital o$$erin#s on %lippa ran#e $rom 51 domains to si. ''%lippin# o$$ers the lowest barrier to entr! compared with virtuall! an! other business out there. &ark Euckerber#'s %acebook predecessor. is diverse. The two+!ear+old &elbourne+based di#ital marketplace will this month clock up more than 5B0 million in website sales and hosts more than 1000 potential bu!ers and sellers o$ domains and websites ever! minute. ''<ou onl! need to be able to see the diamond in the rou#h and have a plan o$ how to unveil it. made a name $or himsel$ + and 5:0. such as lo#o desi#n. includin# rebrandin# and renamin# the old site. a source o$ $reelancers $or the di#ital pro=ects needed b! $lippers. either b! sellin# their services or hirin# them.tol the virtues o$ savin# a rare breed o$ hippopotamus.com. 'e picked the Cietnamese team and the spreadsheet was returned three da!s later. over time. a scientist in the =un#les o$ ($rica needin# a poster desi#ned to e.'' he sa!s.com was $or sale. he was unable to $ind an!one to do it and reluctantl! placed the =ob on #eta$reelancer.com. ''The site's revenue doubled in 27 hours once we chan#ed the #raphics and.0004.org 3588:4. we've incorporated other chan#es. it has si#ned up more than 2. ''Even i$ !ou haven't #ot the technical know+how. it looked.com. the kin# o$ the internet's domain+$lippin# destinations. %lippa last !ear hosted the sale o$ %aceMas&. >hen 2arrie bou#ht the site in 2008. albeit di#itall!D ''( ver! lar#e portion o$ the world's population live on 510 a da! or less and now the! can =ump online and earn in one da! what the! would earn in a month and wh! shouldn't the!D'' 2arrie sa!s. one o$ (ustralia's bri#htest di#ital stars.com. on avera#e about 52000 a pop.'' sa!s 2arrie.t was per$ect.000 in (pril last !ear. like a hi#h+tech 0krainian prison''. tweaked it and made it more $riendl! to >estern users. most o$ them are $lipped websites that sell $or less than 510.org 3517894 and fire#lace$design. website pro#rammin# and %acebook app development. 'e paid 510 $or each domain and about 5190 to set up the accompan!in# websites. started as a $lip.com 35A0.'' he sa!s. in his words.'' 2arrie cites the e.'' (ward+winnin# (ustralian entrepreneur &att 2arrie. %reelancer.com's top $reelancer earns a whoppin# 51 million a !ear creatin# small 5B9+5100 websites and sellin# them to businesses that want /uick and a$$ordable web presences.000.000 + sellin# pieces o$ the old Pons$ord stand $rom the &".000. whose own $lip turned over more than 50)70 million 35A@. ''. which went $or 511:. as memorabilia.ploitin# Third >orld labour. runs such a site.'' sa!s co+$ounder and $ormer )ausa#e )o$tware pro#rammer &ark 'arbottle. (nother spectacularl! success$ul $lip is %li##a.@ million emplo!ers and $reelancers and the ran#e o$ people makin# mone!.org.com is one o$ the bi##est $lips o$ all time. who realised the world's labour+market model was potentiall! on the ver#e o$ dramatic chan#e and immediatel! set about buildin# a similar site be$ore discoverin# #eta$reelancer. %reelancer. ?earl! three !ears later.com.com sta$$ o$ more than 100 come $rom the site.'d $ound this little site. ''. as well as Retweet. $rom pro#rammers and #raphic desi#ners to. who this !ear made . which was sold $or 5290.com site while buildin# a shop site. and 2lo#Top)ites. 'e sou#ht $undin#. freelancer. called webmaster$resources. (nd what o$ ar#uments about the >est e. bou#ht the site. which was sold $or 520006 WoodWor ing!ro"ects. %lippa ma! now be the world's bi##est website marketplace but it. too. run b! a #u! named &att &ickiewicF out o$ "anada. =ust as motivated and want a =ob =ust as much as we do. last week.com. >ithin three hours.+$i#ure websites. at the time called getafreelancer. !ou can hire a $reelancer $rom an! $reelancin# site.ample o$ a !oun# woman in the Philippines who now makes 5700.includes wrestlingmoves.

000 website sales last !ear. Google Analytics )PE?. 2e sure to take the trouble to do !our due dili#ence be$ore handin# over an! cash and $ind out i$ it is capable o$ turnin# a pro$it. Tr! a 590+5100 site and learn about what works and what doesn't. decided to partner 'arbottle and the duo spent the ne. %lippa. the pair." resource $or an!thin# to do with the internet and websites as well as marketin#. what !ou #et and what !ou didn't. !ou'll have to work doubl! hard. ''. 2u! a small website with as much mone! as !ou can a$$ord to lose and have a pla!. )ee $orums.1 marketplace $or di#ital #oods is crammed with more than 100. the content but i$ the domain is worthless or irrelevant. then a 1B+!ear+old workin# $rom his bedroom. ''. Read more: httpHIIwww. ''(nd it all started with a 5700 investment in a little "anadian website.9B9. editable #raphics4 and what is not included 3installation. where the!'re comin# $rom and how the! are bein# ac/uired. could help him with the site's promotion and marketin#. %li##ing resources %li##a. .chan#e $or links to !our site.com. There's a lot to learn and !ou won't be able to learn it throu#h =ust readin# about it. -omains that contain natural ke!words are best. decided to spin out the website sales arm into %lippa.com.perience the bu!in# and sellin# o$ a site. eventuall!. had no idea i$ it was #oin# to be three months or three !ears when . (mon# the 19. ($ter achievin# several !ears o$ 190 per cent #rowth. don't =ust bu! a site simpl! because !ou like it. =ust ask one o$ their 782.the time to master .com and its three allied websites 3''designs.% T'ERE') an!thin# !ou want to learn about $lippin#. .com and learnable.000 potential sellers o$ $lappable sites and bu!ers o$ $lipped sites. <ou can then use these articles to post to other sites in e.000+plus posts.'' Six ti#s ( 0nless !ou =ust want a prett! site or to bulk up !our di#ital port$olio. !ou'll start to see throu#h the haFe and learn what people reall! want on !our sites.000+plus members. . <ou can alwa!s $i.a rankin#. ) . what is involved.$ it's in an obscure lan#ua#e and !ou won't be able to $ind people to code it.000 o$$er o$ sale $rom a third part!. started but toda! . chan#es46 will !ou be sellin# this site or a site like it a#ain6 wh! are !ou sellin#6 is the content uni/ue to the site or created speci$icall! $or the siteD6 how much on#oin# support will the seller suppl!D .ouTube .di#italpoint. especiall! helpin# others with #reat ideas.auIsmall+businessIsmallbiF+techIhow+$lippin#+websites+can+make+!ou+ . -espite a 5900. which /uickl! became a popular place to sell websites. &ickiewicF. site#oint. Toda!.oo#le (nal!tics 3or an! alternative anal!tics !ou ma! choose to use4.)tart small.smh. how man! users 3and how man! o$ them are active4. there's little point. ori#inal. answers to almost an!thin# !ou could ask are alread! there + and i$ the!'re not. "heck out Google/s Webmaster 0&annel in particular $or search en#ine optimisation basics 3and some advanced tips. still livin# in di$$erent hemispheres. E. 1igital !oint ( %(?T()T. he asked me i$ . #et to do what . "heck the site's (le. (t $irst it will look like #obbled!#ook but once !ou learn what all the numbers and s/ui##les mean. This will markedl! increase the )EO on !our new site.com.t !ear rebuildin# and rebrandin# as sitepoint.com4 emplo! 110 people on three continents and hosted about 20. * Gook into the /ualit! o$ the user base.perience has allowed me to do lots o$ cool stu$$.'' 'arbottle sa!s. was bu!in# advertisin# space on his website $or some so$tware . 2e sure to ask the seller all !our /uestions be$ore sendin# the mone!H what is included 3all the code.o $or premium domains. particularl! $lipped ones.com. love and this whole e. too4. as well as what technolo#! !our site is built $rom. + Pa! $or /ualit! content to be written $or !our site 3i$ !ou can't do it !oursel$4. look at the revenue and potential revenue.com T'E world's ?o. was sellin# and. <ouTube is an invaluable teachin# tool.his debut on the 2R> <oun# Rich Gist with an estimated wealth o$ 570 million.

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