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# Analytics for Business Professional – Executive Program

Module A
Analytics Concepts: Descriptive Statistics Statistical Methods (Introduction) • Introduction to Predictive Analytics • Introduction to Statistics • Descriptive Statistics • Frequency Distributions • Statistical graphs • Exercises Central tendency & Dispersion • Mean, Median and Mode • Range, Interquartile Range and Variance / Standard Deviation • Coefficient of variation • Skewness& Kurtosis

Module C Contd.
Sampling & Estimation • Sampling and types of sampling • Parameter and Statistic • Sampling distribution of a statistic • Sampling distribution of a mean • Point and Interval estimates • Confidence Intervals and Central Limit Theorem. Hypothesis Testing: One Sample tests • Testing Hypothesis • Hypothesis testing when population SD is known and Unknown • Significance level, Critical Region and Pvalue • Type I and Type II errors. Hypothesis Testing: Two Sample tests • Introduction • Hypothesis testing for difference between means • Paired t-test • Pooled and Satterthwaite-Welch t-test

Module B
SAS Visual Data Discovery and Exploration using JMP software Introduction • Introduction to JMP • Accessing Data • Exploring JMP Data Table Data Exploration and Manipulation • The columns and Rows Menus • Creating New Columns • Creating New Tables Graphical Data Exploration • Exploring relationships with a continuous Y variable • Exploring relationships with a categorical Y variable Reporting and Presenting the Results • Creating a JMP Journal • Saving and Sharing Results

Module D
Analytics Concepts: Data Modeling Chi-Square Analysis • Introduction • Chi-square as a test of Independence • Chi-square as a Goodness of fit • Inference about the population variance ANOVA • Introduction to ANOVA • One-way ANOVA • Post-HOC analysis • Factorial ANOVA Correlation • Introduction • Correlation analysis and Interpretation Linear Regression • Introduction • Simple Regression and Estimating using the Regression Line • Making inferences about the population parameters • Multiple Regression and correlation Analysis Time Series and Forecasting • Introduction • Variations in Time series • Trend Analysis • Cyclical, Seasonal and irregular Variation Logistic Regression • Introduction to logistic regression • Concept of Odds Ration, Logistic function. • Maximum likelihood function and parameter estimates • Goodness of fit statistics

Module C
Analytics Concepts: Probability and Hypothesis formulation Introduction to Probability • Introduction to probability theory • Axioms/Rules of Probability • Random variable & Probability distribution functions • Excepted value and Variance Advance Probability concepts • Probability tree’s • Joint, Marginal and Conditional Probabilities • Statistical Independence Probability Distributions • Discrete Probability distributions o Binomial o Poisson • Continuous Probability distributions o Normal Distribution

• Introduction to association rules. criteria for determining number of factors. • Applications of factor analysis. Factor Analysis • Types of factor analysis. Banking Segmentation 2. Agglomerative Hierarchical Clustering. • Concepts of Lift and drag Decision Trees • Model overfitting • Evaluating the performance of a classifier • Methods for comparing classifiers • Limitations of tree-based methods Neural Networks • Introduction to Neural Network • Concept of perceptron • Multilayer Artificial Neural network • Characteristics of Neural network Cluster Analysis • Concept of Clustering • Different types of clusters and clusterings(K-means.Analytics for Business Professional – Executive Program Module E SAS Enterprise Guide(EG):ANOVA. Web Site Usage Associations 3. definitions and Algorithms. Credit Risk 4. types of factoring. terminology and rotation methods. SAS Global certification • SAS Certified Predictive Modeler using Enterprise Miner . Discriminant Methods • Introduction to linear and multiple discriminant methods • Methods implemented in Discriminant Analysis Market Basket Analysis and Association Rules • Examples. Library and Diagram • Defining and Exploring SAS Data Source Introduction to Predictive Modeling: Decision Trees • Cultivating Decision Trees • Optimizing the complexity of decision Trees • Additional Diagnostic Tools • Polynomials Regression • Categorical Inputs Introduction to Predictive Modeling: Regressions • Selection Regression Inputs • Optimizing Regression Complexity • Interpreting Regression Models • Transforming inputs Introduction to Predictive modeling: Neural Networks and other Modeling tools • Selecting Neural Network Inputs • Increasing Network Flexibility • Other Modeling tools Model Assessment • Model Fit Statistics • Statistical Graphs • Adjusting for Separate Sampling • Profit Matrices Model Implementation • Scoring With the Score Tool • Score code Modules Introduction to Pattern Discovery • Cluster Analysis • Market Basket Analysis Additional Topics • Ensemble Models • Variable Selection • Categorical Input Consolidation • Surrogate Models CASE Studies 1. • Various Data mining techniques. DBSCAN) • Cluster validation. Enrollment Management Module F Advanced Analytics Concepts Introduction to Data mining • Data preprocessing and exploring the data. business applications. Regression and Logistic Regression Introduction to Statistics • Introduction to SAS EG • Picturing distributions • Confidence Intervals for the mean • Hypothesis Testing Analysis of Variance (ANOVA) • Two-Sample t-test • One-way ANOVA • ANOVA Post Hoc tests • Two-way ANOVA with interactions Regression • Exploratory data analysis • Simple linear Regression • Concepts of multiple regression • Model building and interpretation Regression Diagnostics • Examining the residuals • Identifying the influential observations • Collinearity Categorical Data Analysis and Logistic Regression • Describing Categorical Data • Chi-Square test of association • Introduction to Logistic Regression • Multiple Logistic Regression Module G Applied Analytics using SAS Enterprise Miner (eMiner) Introduction • Introduction to SAS Enterprise Miner • Exploring SAS Enterprise Miner Accessing and Assaying prepared Data • Introduction • Creating SAS eMiner Project.