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India is a country of village and farmers where more than 60 percent of its population lives in rural areas.

Development process without inclusion of rural India is thus lop-sided and unsustainable. Rural development has always been the prime independence. All Five Year Plans were focused towards the special benefit of the rural community. Some of the objectives have been achieved and others have failed but the effort for further development has not ceased One of the most notable examples in the Operation Flood. An operation started by the Dairy Development Board, the concept was high production of milk and dairy products. The scheme was very successful in Punjab, Haryana, Gujarat, Madhya Pradesh and the production of milk and milk based products jumped exponentially. Further the products were exported yielding high return of foreign exchange. yet another breakthrough was the Green Revolution, which coincided with unprecedented crop of vegetable production in the country. The import of food grains was reduced on-fourth thus saving a lot of money for the country. Experts say that India, so far has remained untouched with the current economic slowdown. There could be many reasons for it. Fundamentals of financial institutions are very strong in India. Population of India feel more comfortable because of the domestic consumption of India. Globalization and liberalization have accelerated the pace of transformation, often to complex levels. The agricultural sector employs 70 per cent of the national workforce, contributes a handsome 23 per cent to the GDP, and is no longer regarded to be the poor cousin in India's growth equation. It has now opened the floodgates of opportunity for those interested in making careers in this field. if experts are to be believed, agriculture may actually turn out to be the most under-appreciated driver of India's structural growth acceleration over the coming decade. Factors that can be attributed to this recent upsurge are increasing export potential and rapidly growing domestic demand fuelled by the booming retail market. One of the pioneering initiatives that have fuelled the demand for qualified professionals in the agri sector is the e-choupal experiment of ITC. E-choupal is a quiet digital revolution that has been reforming the lives of farmers in remote Indian Villages. E-choupals are village Internet kiosk managed by farmers, which enable the agriculture community to access ready information on the weather and market prices. With the introduction of such a concept in the rural market place, the demand for rural managers started moving from the theoretical cooperative space to structured corporate buying. Thus a typical Rural Manager would have the satisfaction of working with farmers, earning a decent pay package and

which in turn has led to expansion of ambitious developmental schemes for rural people involving national. entrepreneurs and a host of others who are willing to get into the business of agriculture. engineers. On the retailing front. it is quite natural that rural management is a bright career option to those who are deeply concerned about nation's development. they had to come up with innovative solutions to reach the small and remote customers. Reliance. Rural Management. starting with RPG's entry into the retail segment through its erstwhile partnership with Food world and later with the entry of players like Big Bazaar. You have scientists. bankers. And it would not be blowing things out of proportion to say that this sector will hold the bulk of world's manpower in the coming years. The knowledge of rural management graduates can thus be very handy in this sector. Therefore. agri-management and agri-insurance are quite rewarding. and helping the mangers to enhance their ability in making sound business decision. Recently rural regions throughout the world are drawing more attention than every before. Thus. at enlightening the students with thought provoking issues. traders. Also. professional Rural Managers are required to assist the villagers in their process of development so that the whole nation could achieve progress and prosperity. Rural development has a significant impact on the economic growth of the country. They can an also be hired on contractual basis to mange developmental . there has been a demand for managers who can possibly comprehend this type of business better. MBAs. Aim of rural management studies is to make focus attempt on the happenings of the rural economy. brining out the contemporary viewpoints of policymakers. As these bank usually do not have a branch network in rural India. Rural management students after passing out from the institute may get appropriate employment opportunity in Government developmental agencies and Non-Government Organizations. which encompasses rural development. the failure of the cooperative banking system led to the private sector banks foraying into the rural territory. Careers in agribusiness. Today a career in agriculture is no longer synonymous with farming alone. It has grown into a mesh of numerous career opportunities.enjoy the prestige attached to working with a reputed corporate. manufactures. Bharti and Subhiksha. India is predominantly a rural based economy and development of rural economy would be the priority area for policymakers and the Government. international and local agencies along with Non-Governmental bodies. is one of the major areas of management studies.

schemes and programmes. environmental protection and management have also started receiving increased attention. Today. corporate run developmental agencies are favored destinations for a section of rural managers. supervise and even recruit workers. market. Although it is possible to have a career in this sector without any formal training. have the willingness to learn and work in the rural and agri environment. have some working knowledge of seeds and fertilizers based setups and have some clue on what distribution is along with fair bit of idea about handling teams. However. post-harvest technologies and marketing. giving the range and scope of career in the agriculture sector it is essential to obtain formal training to become successful particularly in the areas of research and agro-industry. Opportunities Knocking . There is also an increasing appreciation of the need for greater synergy between general and agricultural education. Rural Managers can also run their own NGO and thereby directly be associated with rural folk. Job Profile As a rural management graduate. With intensive agriculture raking up environmental problems. if you find placement in rural consultancies. The essential skill set that one should possess is a willingness to work in rural areas. manage farms. you may have to plan. and take care of daily activities. Highly talented people can find lucrative job options in UN and its specialized agencies or programmes run by them. the focus in agricultural studies is on developing the entrepreneurial skills of the students in areas such as agri-business management. you have a staring advantage. Internal NOGs are also preferred destination for many rural managers. as India is marching forward to become a developed and prosperous nation in the world. One will also be expected to overseas large-scale projects in rural development. can spend time dealing with the rural and agri customers. the role of rural managers has become vital to bring about substantial changes in the livelihood of millions of rural poor. Skill Sets Today. budget. you have to look at ways and methods of increasing profitability and sustainability of organizations that are involved in rural management. If you want to balance your career with philanthropic achievements.

Cooperatives. group discussion and interview. The SCS group: Grossman & Associates). academic and research institutes. Agricultural Input Companies. join MNCs or rural consultancies (ITC e-choupal. several other institutions have started programmes in rural management. Hyderabad XIDAS. Association for Voluntary Agencies for Rural Development (AVARD). retail giants (Future Group. Reliance Retail. Bhubaneswar (XIMB) Xavier Institue of Social Sciences (XISS). CHIRAG. Reasoning and Analytical Skills and Issues of Social Concern. academic and research institutes and other foreign aid agencies. national and international donor agencies. Quantitative Ability. IIM. XIMB: Admission to the Post-graduate Programme in Rural Management (PGDRM) is done on the basis of IRMA/ XAT test score. including sponsored candidates. Get Trained Following the establishment of IRMA. You can also join research agencies. International NGOs. Jipur VAMNICOM. BAIF. Lucknow Xavier Institute of Management. which include UN and its subsidiaries. HDFC). UTI. Pune Tata Dhan Academy. Government development agencies such as DRDA and SIRD. Devlopment Alternatives and Ecotech Services (ETS). ICICI. Godrej Agrovat. Bharti. LIC). List of NGOs that hire rural management graduates include Action for Food production (AFPRO). insurance companies (ICICI LOMBARD. you can work in NGOs. have to appear for a written test comprising four sections: English Comprehension. Madurai Kalinga School of Rural Management Admission Process IRMA: All eligible candidates. co-operatives banks (NABARD. Those who have . Aga Khan Rural Support Programme (AKRSP). Jabalpur Indian Institute of Rural Management. Ranchi MANAGE. Ahmedabad IIM. RPG). Prominent among them are:            IIFM.With a rural management degree in your kitty.

According to management guru C. one can safely conclude that those venturing into rural-agricultural sector can hope to have an abundant harvest! . Jaipur: All candidates will be required to appear in MAT/ XAT/ ATMA. the world's most exciting and most rapidly growing new marked is where you least expect it: at the bottom of the pyramid. Remuneration is dependent on your background. perhaps. The Fortune at the Bottom of the Pyramid. Going with Prahald's views.passed or appearing in the three-year bachelor's degree are eligible to apply for this course at XIMB IIRM. Prahlad. IIMA. Final selection is based on over all scores obtained by the candidates in any of the above exams followed by group discussion. Prahald highlight why we can no longer afford to ignore 'Bottom of the Pyramid (BOP) markets. In his acclaimed book. MANAGE get excellent placement. personal interview and academic record. However. Money Talk Almost all students from premier institute like IRMA.K. few postgraduates from professional institutes can expect competitive package in line with their 'urban' counterparts.