You are on page 1of 58

1.

ALIGNING

30 300 6,000 50,000 1,000,000

OPPORTUNITY Ruby + Executives + All Distributors and


TEAM ELITE
SUMMIT Training Training Consumers
TRIP
70% of our energy is used to digest and to … LAUNCHED
eliminate waste. Jensen B. Cleansing through body management.

Major change in ability to concentrate are Agriculture uses nearly 4.5 kg of


experienced between the ages of 35 to 80. pesticides per person in the food
Datamonitor: Global Consumer Fatigue Report. April 2009 supply each year.
Douglas Dupler, The Gale Group Inc., Gale, Detroit, 2002

85% of consumers are concerned about their energy


and stamina levels.
Datamonitor: Global Consumer Fatigue Report. April 2009

NO Energy, NO Cleansing …
Baker, S. MD (2003). Detoxification and Healing. Toronto.
… LAUNCHED !!
Opportunity Renewal Cycle
Strategy For Revenue Growth

2015

2013

2011

2009

2007
Successful Opportunity Renewal Cycle
Strategy For Revenue Growth

 Active growth
 Executive growth
 Trial rate
KNOWLEDGE OF THE STRATEGY

 Postioning TR90
 Timelines TR90
WEIGHT
MANAGEMENT
Trends
HOW

IS THE ISSUE?
POSITIONING … WHAT CAN WE SAY?

Regulatory environment is changing …


Need for compliance.

44 000 health claims submitted in EEC

222 claims approved


in May 2012

EU Commission Regulation 43212012 – Effective 14.12.2012


OVERWEIGHT
TRENDS
IN EUROPE
EU SITUATION
FOOD CONSUMPTION
AGEING BODY
HIGH PRESSURE
DISAPPOINTED
PEOPLE
NORWAY

35%
EU Situation

RUSSIA

DENMARK 28%
33%

UK

37%

GERMANY

37%

HUNGARY
FRANCE
33%
33%
ROMANIA

34%
ITALY

35%

SPAIN

37%

OECD (Organization for Economic Co-operation and Development) Factbook 2011: Economic, Environmental and Social Statistics
EU Situation

Over a
THIRD of
the EU adult
population is
now overweight

OECD Factbook 2011: Economic, Environmental and Social Statistics


EU Situation

10% MORE IN
THE NEXT 10 YEARS
OECD - Obesity and the economics of prevention: fit not fat - 2010
FOOD
CONSUMPTION
TRENDS
EU SITUATION
FOOD CONSUMPTION
AGEING BODY
HIGH PRESSURE
DISAPPOINTED
PEOPLE
Food Consumption

CENTRAL EUROPE
500

450

400 SUGAR
AND
SWEETENERS
VEGETABLE
350 SUGAR MEATS OILS
AND
SWEETENERS
300

MEATS
250

200

150
VEGETABLE
OILS
100

50

1961 > 1965 2000 > 2004


Mean availability of food groups (kcal per person per day)

Food Consumption Trends and Drivers, John Kearney, Phil. Trans. R. Soc. B 2010 365, doi:
10.1098/rstb.2010.0149
Food Consumption

NORTHERN EUROPE
500
SUGAR
450 AND
SWEETENERS
MEATS

400 SUGAR
AND
SWEETENERS

350
VEGETABLE
OILS
300
MEATS

250

200
VEGETABLE
OILS
150

100

50

1961 > 1965 2000 > 2004


Mean availability of food groups (kcal per person per day)

Food Consumption Trends and Drivers, John Kearney, Phil. Trans. R. Soc. B 2010 365, doi:
10.1098/rstb.2010.0149
Food Consumption

MEDITERRANEAN EUROPE
500

450
VEGETABLE
OILS
400

350 MEATS

SUGAR
AND
300 SWEETENERS

VEGETABLE
250 OILS

200
SUGAR
AND
MEATS SWEETENERS
150

100

50

1961 > 1965 2000 > 2004


Mean availability of food groups (kcal per person per day)

Food Consumption Trends and Drivers, John Kearney, Phil. Trans. R. Soc. B 2010 365, doi:
10.1098/rstb.2010.0149
Food Consumption

Kcal per person per day in the world

250 200
0Kcal 0Kcal

Food Consumption Trends and Drivers, John Kearney, Phil. Trans. R. Soc. B 2010 365, doi:
10.1098/rstb.2010.0149
Greater demand for
UNHEALTHY
FOOD
and beverages.

Significant increase in
PORTION
SIZES

STRESS AND
EMOTIONAL
imbalances
AGEING
BODY ENGINE

EU SITUATION
FOOD CONSUMPTION
AGEING BODY
HIGH PRESSURE
DISAPPOINTED
PEOPLE
Ageing Body

MUSCLE
METABOLISM MASS
DECLINE DECLINE
After the age of 20, Reduction of muscle mass of 1%
metabolism declines by every 5 years between
25-50 years and
2-3% per year 1% every year after 50 years
40% between 20-85

FAT MASS
INCREASE

Aging of the human neuromuscular system . Vandervoort AA. Muscle Nerve ,;25(1):17-25, 2002
What is the cause of the ageing atrophy? Total number, size and proportion of different fiber types studied in whole vastus lateralis
muscle from 15- to 83-year-old men . Lexell J et al., J. Neurol. Sci.84(2-3):275-94, 1988
Muscle fiber size and function in elderly humans: a longitudinal study . Frontera W et al. J.Appl. Physiol, 105(2):637-42, 2008
Ageing Body

35 %

30 %

25 %

20 %

15 %

15-24 25-34 35-44 45-54 55-64 65-74 75-84 >85

Fat Mass (%) Evolution Through The Years

Fat-Free and Fat Mass Percentiles in 5225 Healthy Subjects Aged 15 to 98 Years. Kyle et al. Nutrition Volume 17, Numbers 7/8, 2001.
HIGH PRESSURE
TO GET
THE IDEAL BODY
EU SITUATION
FOOD CONSUMPTION
AGEING BODY
HIGH PRESSURE
DISAPPOINTED
PEOPLE
High Pressure

YOUTH
SLIMNESS =
BEAUTY
SUCCESS
High Pressure VAIN AMBITIOUS
SUPERFICIAL
MEAN

STEREOTYPES

CARELESS
PASSIVE

LAZY
INSECURE
High Pressure

IMPACT
OF EXTERNAL
PRESSURE MIND
ON PEOPLE?
LOW
SELF-
ESTEEM

BODY
EXTERNAL
DISSA-
PRESSURE
TISFACTION

DIET

BODY
ONE IN FIVE EUROPEAN
tries to lose weight by following a diet
at least once every two years.
Euromonitor International 2009
A LOT OF
PEOPLE
DISAPPOINTED EU SITUATION
FOOD CONSUMPTION
AGEING BODY
HIGH PRESSURE
DISAPPOINTED
PEOPLE
Disappointed People

UNHEALTHY side effects


MISLEADING advertising
YOYO effect
Weight REGAIN
UNREALISTIC weight objectives
HOW

IS THE OPPORTUNITY?
Market Opportunity

European weight
management market

107
166
BILLION EUROS
BILLION EUROS
IN 2011
IN 2015

Transparency Market Research 2012


Market Opportunity

Direct Selling
Retail value RSP - % Breakdown -
Weight Management - World
35

30

25

20

15

10

2007 2008 2009 2010 2011 2012

Euromonitor International 2013


Market Opportunity

LIFESTYLE
ADVICE

WHAT
THE MEAL

MARKET
REPLACEMENT
PROGRAMME

OFFERS
TODAY. DRUGS AND
SUPPLEMENTS
WHAT
PEOPLE
Weight
management

WANT
Healthy
TODAY?

Easy

Adaptable
to a hectic
lifestyle

Fast
OUR SOLUTION
WE TARGET
THE SOURCES

MUSCLE
MASS
DECLINE

METABOLISM
40% between 20-85
DECLINE EXTERNAL
ENVIRONMENT
2-3% per year

FAT MASS
INCREASE
WE TARGET
THE SOURCES

FAT BURN

FAT STORAGE
WE TARGET
THE SOURCES

Traditional diets often result in


unwanted muscle loss.

TR90 CHANGES THAT EQUATION.


Food
Supplements

Meal
Replacement
Bar

BARS

Lifestyle
Advice
TRANSFORM
IN 90 DAYS

JS + Complex C + Complex F + M Bars

Healthy Lifestyle Initiator


PRELIMANARY STUDY
WITH TR90 AND EATING PLAN

• Positive impact on metabolism, fat


utilization, protein and nutrient
sensing
• Participants lost 15-25% body fat
• Average participant lost 7,6 cm on
waist and 7,6 cm on hips
• Preserved important lean muscle

Open label clinical study conducted by Aspen Research, Provo Utah; Sep 2012-Jan 2013; ranges subject to additional clinical study verification.
TR90 ONGOING
CLINICAL REASEARCH

A prospective, randomized, blinded, controlled 12-month study

• 18-65 years of age


• >25 to 40 BMI
• Determine body composition changes
MANAGE YOUR
WEIGHT AND THE
OPPORTUNITY
KNOWLEDGE OF THE STRATEGY

 Postioning TR90
 Timelines TR90
CONTINUOUS OPPORTUNITY RENEWAL CYCLES
TR90 OPPORTUNITY RENEWAL - TIMELINES

PLAN - BUILD – ENLARGE ORGANISATION


GLOBAL CONVENTION
2013 Jan Feb March APRIL May June July Aug Sep OCT Nov Dec

FULL LAUNCH R² GLOBAL TR90 LTO Sponsoring


7-11 October Incentive

PLAN - BUILD – ENLARGE ORGANISATION


REGIONAL CONVENTION
2014 Jan Feb March APRIL May June July Aug Sep OCT Nov Dec

REG. TR90 LTO

PLAN - BUILD – ENLARGE ORGANISATION


GLOBAL CONVENTION
2015 Jan Feb March APRIL May June July Aug Sep OCT Nov Dec

FULL LAUNCH TR90


OPPORTUNITY RENEWAL TARGETS

5,300 EXECUTIVES
80,000 ACTIVES

20,000 TR90 KITS


€ 16,000,000
TR90 LTO OCTOBER 7-11, 2013
(09:00am – 23:59pm CET) TR90 KIT € 800
(3 MONTH SUPPLY) PV 1,000
CSV 800

LTO OPEN TO ALL

Whole sale price excl. VAT


CREDIT CARD ONLY
REWARDED BY THE OPPORTUNITY!

RUBY+ LEADERSHIP BONUS


OCTOBER 2013 LTO INCENTIVE
RUBY+ GET REWARDED BY THE OPPORTUNITY!
OCTOBER 2013 LTO INCENTIVE

€375 €750
SPONSOR 4, GET 1 MORE
NOVEMBER 2013
3 month TR90 MAINTENANCE PACKAGE
ONLY IN JANUARY 2014

3x
+
or
+ 3x
3x
or +

For TR90 buyers from October 2013 LTO


… AND THEN
KNOWLEDGE OF THE STRATEGY
Successful Opportunity Renewal Cycle
Your vehicle on the roadmap to success
PLAN, BUILD AND GROW YOUR ORGANISATION
Successful Opportunity Renewal Cycle
Your vehicle on the roadmap to success
Successful Opportunity Renewal Cycle
What is your PLAN?

 New Executives
 New 1x G1 Ruby

 New TOV record!!


… TAKE ACTION NOW