Show: JavaOne and JavaGrande - ISCOPE

Conferences: June 2-8; Exhibition: June 3-7

Moscone Convention Center

Hosted by Sun Microsystems, JavaOne is the premier

Java Developers conference, drawing over 20,000
attendees and hundreds of exhibitors annually.

Goal: To educate Java developers about Frontier,

Parabon's computing platform, and encourage them to
build applications using the system. Third-party validation
of Frontier, through developers, would help Parabon
credential its technology and gain traction in the
marketplace.

Approach: Parabon was the first company in the

industry to have a Software Developers Kit (SDK) widely
available, a key advantage we emphasized by
distributing the kit to every attendee at JavaGrande
(through in-room giveaways at the conference).

Competing for attendees’ interest at a busy trade show is a

fast and furious business. We decided to go with a simple,
clean, and compelling message to pique attendees' interest,
drawing them into the booth to learn more.

We came up with a pithy, humorous

concept to explain what Parabon
offers to developers, "Computational Whupp Ass."

The concept encapsulated Parabon's offerings quickly, easily,

and--most importantly--compellingly in a graphic style. Further,
the approach was ambiguous enough that booth staff could
tailor their pitch to resonate with attendees’ interests.

Costs: We
produced the
display for under
$500. We created
actual cans of
"Computational
Whupp Ass"
ourselves by
printing labels and affixing them to
different sized soup cans.

Results: Booth traffic at the show was

exceptional and we distributed over 1,000 SDKs. As the booth was being broken down,
a time notoriously slow for trade show exhibitors because most attendees have left well
in advance, there was a line of about 20 people at the booth waiting to claim their own
can of “computational power.”
 SC 2000 Conference
Conference: Nov. 4 - Nov. 10;
Exhibition: Nov. 6 - Nov.
Dallas Convention Center
Dallas, Texas

Each year, more than 5,000

computer scientists,
researchers, and engineers
attend SC2000. Sponsored by the IEEE Computer Society and the Association for
Computing Machinery, the annual conference highlights the latest developments in
supercomputing, high performance computing, and distributed scalable computing
environments.

Goal: To introduce Parabon to its primary market, scientists and researchers in need of
supercomputing power. This was the company's "coming out" party, and as such, we
devoted considerable time and resources to it, creating a 20"X20" foot booth display and
holding major press releases, to announce during the conference and build critical mass.

Approach: As we were still uncertain as to how the market would receive the product
and who our champions would be we used "soft" messaging, encouraging scientists to
"Release Their Imagination" and consider the possibilities in light of their own needs. By
encouraging individuals to think of the product on their terms, we had a springboard for
the introduction of our product (we could spin it appropriately) and a means for follow up
discussion.

We also had the choice of exhibiting in Venture Village or the main exhibition hall.
Companies displaying in Venture Village are typically hot new businesses with
groundbreaking technology in search of funds. Even though Parabon, in fact, fit this
profile, we opted to exhibit in the main hall.

I concepted and scripted a short video for the booth. Working with a creative agency, we
edited and produced a 2-minute piece that included compelling images of past
"supercomputers," something the audience could instantly identify with, and then invited
scientists to be on the forefront of the next generation of computing technology through
Parabon.

Dr. Steven Armentrout, CEO and founder of Parabon, gave a presentation on how
Frontier's groundbreaking technology is launching a new era in Internet computing.
Entitled The Art of Internet Computing, Armentrout highlighted the core technological
infrastructure required to create a stable and secure Internet computing platform suitable
for general use. Parabon CTO Jim Gannon took part in a panel discussion on the
massive potential of Internet computing, Megacomputers, moderated by Larry Smarr,
Professor of Computer Science and Engineering at UCSD.

The open nature of the Parabon "island booth" encouraged attendees' to walk around
and discover information on their own. Key words and phrases such as "discovery" and
"release your imagination" invited researchers and scientists to consider approaches
they never thought possible before. The display is modular, and can be broken down to
create smaller, different sized displays (such as 10"X10" foot).

Results: Parabon created a buzz by announcing general availability of Frontier, the first
Internet distributed computing platform. Parabon also released its Software
Development Kit at the conference, empowering developers to create their own
applications for the platform.

By exhibiting in the main hall instead of Venture Village, Parabon distinguished itself
from competition as having a real product and organization in place to support that
product (instead of just an idea and hopes of success in the future).

DCI's Summit on Peer-To-Peer Computing

Conference: March 13-16; Exhibition: March 14-16
Downtown Marriott
San Francisco, CA

This conference considered all perspectives (through input taken from consultants,
vendors, case studies and analyst observations) to educate attendees on the key issues
in Internet computing. Topics included: methods for enterprise computing, costs of
deployment, TCO, infrastructure requirements, security challenges, and application re-
engineering.

Goal: To generate qualified leads for sale of Parabon's Frontier Enterprise product. A
secondary goal was to further credential Parabon in the field.

Approach: Our primary audience was IT personnel and system administrators. We

wanted to highlight the waste of internal computing resources (computers are idle
upwards of 90% of the time) and illustrate how tapping that unused resource could
improve a company's bottom line.

Again, we were faced with the challenge of creating effective materials on a limited
budget. This time, when we thought of "idle time," the notion of a diner struck us:
Parabon's CTO, Jim Gannon, gave a presentation, Internet Computing: How To
Leverage Compute Resources on Your Internal Networks and the Internet.

Costs: We produced the display for under

$300.

Results: Trial runs from qualified leads came

out of the show. Parabon executives were able
to exchange information with other leaders in
the field and help shape the future of Internet
distributed computing.