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GOING GAGA ON

VISUAL MERCHANDISING

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STORE DESIGN OBJECTIVES

STORE DESIGN OBJECTIVES


Influence customer buying behavior

STORE DESIGN OBJECTIVES


Influence customer buying behavior Provide flexibility

STORE DESIGN OBJECTIVES


Influence customer buying behavior Provide flexibility Control design and maintenance costs

STORE DESIGN OBJECTIVES


Influence customer buying behavior Provide flexibility Control design and maintenance costs Meet legal requirements

STORE DESIGN OBJECTIVES


Influence customer buying behavior Provide flexibility Control design and maintenance costs Meet legal requirements Implement retailers Strategy

DESIGN & RETAIL STRATEGY

DESIGN & RETAIL STRATEGY

Meet needs of t ar

get market

DESIGN & RETAIL STRATEGY

Meet needs of t ar

get market

e g a t n a v d a e v i t i t e p m o c e l b a n i a t s u Builds a s

DESIGN & RETAIL STRATEGY

Meet needs of t ar

get market

e g a t n a v d a e v i t i t e p m o c e l b a n i a t s u Builds a s

Displays the stores imag e

BOTH CHOCOLATES BUT

BOTH CHOCOLATES BUT

BOTH CHOCOLATES BUT

BOTH CHOCOLATES BUT

BOTH CHOCOLATES BUT

BOTH CHOCOLATES BUT

BOTH CHOCOLATES BUT

BOTH CHOCOLATES BUT

BOTH CHOCOLATES BUT

In India, clutter is success

r o i v a h e B g n i y u B e c n e Influ

r o i v a h e B g n i y u B e c n e Influ

Attraction to sto re

r o i v a h e B g n i y u B e c n e Influ

r o i v a h e B g n i y u B e c n e Influ

e s i d n a h c r e m e t a c o l o t Easy

r o i v a h e B g n i y u B e c n e Influ

r o i v a h e B g n i y u B e c n e Influ
Keep customers t o s t for a long time ore

r o i v a h e B g n i y u B e c n e Influ

r o i v a h e B g n i y u B e c n e Influ

d e n n a l p n u e k a m o t e t a Motiv purchase

r o i v a h e B g n i y u B e c n e Influ

r o i v a h e B g n i y u B e c n e Influ
Provide satisfyi ng shopping experience

r o i v a h e B g n i y u B e c n e Influ

Tod

s c i h p a r g o m e D ays

Tod

s c i h p a r g o m e D ays

s p i r t g n i p p o h s n i e m i t Less

Tod

s c i h p a r g o m e D ays

Tod

s c i h p a r g o m e D ays s e i g e t a r t s r e l i Reta

Tod

s c i h p a r g o m e D ays

Y T I L I B I FLEX

Y T I L I B I FLEX
e h t e g n a h c o t d e d Nee x i m e s i d merchan

Y T I L I B I FLEX

Y T I L I B I FLEX

The ability to p move store c hysically omponents

Y T I L I B I FLEX

Y T I L I B I FLEX

The ease wit h components which can be modi fied

Y T I L I B I FLEX

T S CO

T S CO

n g i s e d e r o t s e h t g n i t n e m e l p m i f o e t c s n o a c r a e e h t p Control ain the stores ap and maint

T S CO

T S CO

s e l a s s u h t d n a e c n e i r e p x e g n i shopp

T S CO

T S CO

e g a k n i r h s Inventory

T S CO

D PW

S S E C AC

o the t d n a e l s es i r a u t n i x i a f t m s o e h nd m on t u s o y r a a w d h n t a a ep ors 32 inch wid fitting rooms elevat bathroom,

D PW

S S E C AC

D PW

S S E C AC

re u t x i f d n a ps a r w h s a c t Lower mos

D PW

S S E C AC

D PW

S S E C AC

ully f m o o r g n fitti d n a m o o r Make bath accessible

D PW

S S E C AC

D PW

S S E C AC

TRADE OFF IN DESIGN

Ease of locating merchandise for planned purchases

TRADE OFF IN DESIGN

TRADE OFF IN DESIGN

Giving customers adequate space to shop

TRADE OFF IN DESIGN

TRADE OFF IN DESIGN

Exploration of store, impulse purchases

TRADE OFF IN DESIGN

TRADE OFF IN DESIGN

Productivity of using this scarce resource for merchandise

TRADE OFF IN DESIGN

TRADE OFF IN DESIGN

N G I S E D E R O ST

! T U O Y A L E R S TO

! T U O Y A L E R S TO
d n a n o i t a r o l s p e r x o e t r s e e m h t o t h s g u c u o e r g h t ra rs move u o c n e To custome help

! T U O Y A L E R S TO

! T U O Y A L E R S TO
a s e t a t i l i c a f t a h t t ttern u o y a l a p c i Use a f f a r t c i f i c e sp

! T U O Y A L E R S TO

! T U O Y A L E R S TO
n g i s e d g n i t s e r te n i e d i v Pro ents elem

! T U O Y A L E R S TO

T U O Y A L D I GR

T U O Y A L D I GR

Easy to lo cate merc

handise

T U O Y A L D I GR

T U O Y A L D I GR
Allows m ore merc be displa handise to yed

T U O Y A L D I GR

T U O Y A L D I GR

Cost effic ient

T U O Y A L D I GR

T U O Y A L D I GR

Does not customer encourage s to explo re store

T U O Y A L D I GR

RACETRACK LAYOUT

RACETRACK LAYOUT
t a h t e l s i a r o j a m a h t Loop wi s to departments has acces

RACETRACK LAYOUT

RACETRACK LAYOUT
g n i w e i v t n e r e f f i d e d i e g Prov a r u o c n e d n a s e l g g n i y an u b e s l u p m i , n o i t explora

RACETRACK LAYOUT

RACETRACK LAYOUT
e h t d n u o r a s r e m o t s Draws cu store

RACETRACK LAYOUT

FREE FORM

LAYOUT

FREE FORM

LAYOUT

d e g n a r r a s e l s i a d n sa y l l a c i r Fixturea t e m sym

FREE FORM

LAYOUT

FREE FORM

LAYOUT

g n i x a l e r , e t a m i t n i s e n t a a t s i l e i c d i a f v Pro ronment that envi ping and browsing shop

FREE FORM

LAYOUT

FREE FORM

LAYOUT

e c n a i b m a g n i x a l l l e a r t m s n a s a Ple t come cheap doesn xperience store e

FREE FORM

LAYOUT

FREE FORM

LAYOUT

e c a p s f o e s u t n e i c i f Inef

FREE FORM

LAYOUT

FREE FORM

LAYOUT

g n i t f i l p o h s o t e l b i t w p e e i c v s t u s o n e r n Mo lespeople ca sa

FREE FORM

LAYOUT

SIGNAGES

SIGNAGES
Location ident i f i e s the location of merchandise an d guides custom ers

SIGNAGES
Location ident i f i e s the location of merchandise an d guides custom ers

s t c u d o r p f o s e p y t s e i f i t n e d i e g a n g i S y r o g e t s a d C o o g e h t r a e n d e t a c o l and

SIGNAGES
Location ident i f i e s the location of merchandise an d guides custom ers

s t c u d o r p f o s e p y t s e i f i t n e d i e g a n g i S y r o g e t s a d C o o g e h t r a e n d e t a c o l and

Promotional S i sometimes in gnage relates to spe cific offers windows

SIGNAGES

SIGNAGES
Point of sale n e a r merchandise w and product inf ith prices ormation

SIGNAGES
Point of sale n e a r merchandise w and product inf ith prices ormation

re c s e g a m i Lifestyle p o h s o t s r e m custo

e g a r u o c n e t a h t s d o o m s e at

SUGGESTIONS FOR EFFECTIVELY USING SIGNAGE

SUGGESTIONS FOR EFFECTIVELY USING SIGNAGE Coordinate signage to stores image

SUGGESTIONS FOR EFFECTIVELY USING SIGNAGE Coordinate signage to stores image Use appropriate type faces on signs

SUGGESTIONS FOR EFFECTIVELY USING SIGNAGE Coordinate signage to stores image Use appropriate type faces on signs Inform customers

SUGGESTIONS FOR EFFECTIVELY USING SIGNAGE Coordinate signage to stores image Use appropriate type faces on signs Inform customers Use them as props

SUGGESTIONS FOR EFFECTIVELY USING SIGNAGE Coordinate signage to stores image Use appropriate type faces on signs Inform customers Use them as props Keep them fresh

SUGGESTIONS FOR EFFECTIVELY USING SIGNAGE Coordinate signage to stores image Use appropriate type faces on signs Inform customers Use them as props Keep them fresh Limit the text on signs

SUGGESTIONS FOR EFFECTIVELY USING SIGNAGE Coordinate signage to stores image Use appropriate type faces on signs Inform customers Use them as props Keep them fresh Limit the text on signs Use appropriate typefaces on signs

DIGITAL SIGNAGE

DIGITAL SIGNAGE

Visual Content delivered digitally through a centrally managed and controlled network and displayed on a TV monitor or flat panel screen

DIGITAL SIGNAGE

DIGITAL SIGNAGE

Superior in attracting attention

DIGITAL SIGNAGE

Superior in attracting attention Enhances store environment

DIGITAL SIGNAGE

Superior in attracting attention Enhances store environment Provides appealing atmosphere

DIGITAL SIGNAGE

Superior in attracting attention Enhances store environment Provides appealing atmosphere Overcomes time!to!message hurdle

DIGITAL SIGNAGE

Superior in attracting attention Enhances store environment Provides appealing atmosphere Overcomes time!to!message hurdle Messages can target demographics

DIGITAL SIGNAGE

Superior in attracting attention Enhances store environment Provides appealing atmosphere Overcomes time!to!message hurdle Messages can target demographics Eliminates costs with printing, distribution and installing traditional signage

FEATURE AREAS

FEATURE AREAS

Visual Content delivered digitally through a centrally managed and controlled network and displayed on a TV monitor or flat panel screen

FEATURE AREAS

FEATURE AREAS

Superior in attracting attention

FEATURE AREAS

Superior in attracting attention Enhances store environment

FEATURE AREAS

Superior in attracting attention Enhances store environment Provides appealing atmosphere

FEATURE AREAS

Superior in attracting attention Enhances store environment Provides appealing atmosphere Overcomes time!to!message hurdle

FEATURE AREAS

Superior in attracting attention Enhances store environment Provides appealing atmosphere Overcomes time!to!message hurdle Messages can target demographics

FEATURE AREAS

Superior in attracting attention Enhances store environment Provides appealing atmosphere Overcomes time!to!message hurdle Messages can target demographics Eliminates costs with printing, distribution and installing traditional signage

FEATURE AREAS

Superior in attracting attention Enhances store environment Provides appealing atmosphere Overcomes time!to!message hurdle t a y a l p s target i Messages can demographics d s p le a s C i a d n e E h t f Eliminates costs with printing, distribution o d n e e h t and installing traditional signage

FEATURE AREAS

Superior in attracting attention Enhances store environment Provides appealing atmosphere Overcomes time!to!message hurdle Messages can target demographics Eliminates costs with printing, distribution and installing traditional signage

FEATURE AREAS

FEATURE AREAS

s e e c n n o a z r t n n E io t i s o p m de co

FEATURE AREAS

FEATURE AREAS

FEATURE AREAS
y a l p s i d , k c o n t o s i t a a r t t n x e e s e e r r p o t s e v i t a e r c , Wallsa e s i d n mech

FEATURE AREAS

FEATURE AREAS

FEATURE AREAS

r o r e t n u o c P O P p a r W s a Cashk e r a t u o c e h c

FEATURE AREAS

FEATURE AREAS

c a e . s v d e z i l a r t Cen

t n e m t r h de pa

FEATURE AREAS

FEATURE AREAS

FEATURE AREAS

y a l p s i D g s n i n i d u n q a t e s Free res or mann n fixtu act attentio attr

FEATURE AREAS

FEATURE AREAS

FEATURE AREAS

e l s i A l a n o i t o m Pro

FEATURE AREAS

FEATURE AREAS

FEATURE AREAS
l a u s i v , t c a t t a w o d n i W age, mood mess

FEATURE AREAS

FEATURE AREAS

FEATURE AREAS
o t e d i c e d m o o R g n i t Fit or not buy

FEATURE AREAS

SPACE MANAGEMENT

SPACE MANAGEMENT

e r o t s f o n o i t a c e o l s l i a d n e a h T h c r e m s o d t n e a c r a b d sp n a s e i r o g e t ca

SPACE MANAGEMENT

SPACE MANAGEMENT

s e r o t s n i h t i w e c a p s s e e r Th o t s e a h t s i n s o e r d u t an x i f e r a s e v l e sh e c r u o s e r e r a c s

SPACE MANAGEMENT

SPACE MANAGEMENT

f o n o i t a c o l e r Th o s t n s e e i m r t o r g depa andise cate merch tore s e h t in

SPACE MANAGEMENT

SPACE PLANNING

SPACE PLANNING

d e t a c o l l a f o y t i , t v i o t c o f u d e r a Pro u q s / s e l a s ( e ) t s pac o o f r a e n i l / sales

SPACE PLANNING

SPACE PLANNING

y r o t n e v n i e s i d n a h c r Me r e v o n tur

SPACE PLANNING

SPACE PLANNING

s e l a s e r o t s n o t c a p Im

SPACE PLANNING

SPACE PLANNING

s d e e n y a l p s i D

SPACE PLANNING

PRIME LOCATION FOR MERCHADISE

PRIME LOCATION FOR MERCHADISE


Highly trafficked areas Store entrances Near checkout counter Highly visible areas End aisle Displays

PRIME LOCATION FOR MERCHADISE


Highly trafficked areas Store entrances Near checkout counter Highly visible areas End aisle Displays

PRIME LOCATION FOR MERCHADISE


Highly trafficked areas Store entrances Near checkout counter Highly visible areas End aisle Displays

PRIME LOCATION FOR MERCHADISE


Highly trafficked areas Store entrances Near checkout counter Highly visible areas End aisle Displays

PRIME LOCATION FOR MERCHADISE


Highly trafficked areas Store entrances Near checkout counter Highly visible areas End aisle Displays

PRIME LOCATION FOR MERCHADISE


Highly trafficked areas Store entrances Near checkout counter Highly visible areas End aisle Displays

PRIME LOCATION FOR MERCHADISE


Highly trafficked areas Store entrances Near checkout counter Highly visible areas End aisle Displays

LOCATION OF MERCHANDISE CATEGORIES

LOCATION OF MERCHANDISE CATEGORIES


Impulse merchandise near heavily trafficked areas Demand/Destination merchandise back left!hand corner of the store Special merchandise lightly trafficked areas (glass pieces, womens lingerie) Adjacencies cluster complimentary merchandise next to each other

LOCATION OF MERCHANDISE CATEGORIES


Impulse merchandise near heavily trafficked areas Demand/Destination merchandise back left!hand corner of the store Special merchandise lightly trafficked areas (glass pieces, womens lingerie) Adjacencies cluster complimentary merchandise next to each other

LOCATION OF MERCHANDISE CATEGORIES


Impulse merchandise near heavily trafficked areas Demand/Destination merchandise back left!hand corner of the store Special merchandise lightly trafficked areas (glass pieces, womens lingerie) Adjacencies cluster complimentary merchandise next to each other

LOCATION OF MERCHANDISE CATEGORIES


Impulse merchandise near heavily trafficked areas Demand/Destination merchandise back left!hand corner of the store Special merchandise lightly trafficked areas (glass pieces, womens lingerie) Adjacencies cluster complimentary merchandise next to each other

LOCATION OF MERCHANDISE CATEGORIES


Impulse merchandise near heavily trafficked areas Demand/Destination merchandise back left!hand corner of the store Special merchandise lightly trafficked areas (glass pieces, womens lingerie) Adjacencies cluster complimentary merchandise next to each other

Holds a lot of apparel Hard to feature specific styles and colors Found often in discount and off! price stores

FIXTURES! STRAIGHT RACK

Holds a lot of apparel Hard to feature specific styles and colors Found often in discount and off! price stores

FIXTURES! STRAIGHT RACK


STRAIGHT RACK
Holds a lot of apparel Hard to feature specific styles and colors Found often in discount and off! price stores

Smaller than straight rack Holds a maximum amount of merchandise Easy to move around Customers cant get frontal view of merchandise

FIXTURES! ROUNDER
Smaller than straight rack Holds a maximum amount of merchandise Easy to move around Customers cant get frontal view of merchandise

Holds large amount of merchandise Allows customers to view entire garment Hard to maintain because of styles and colors Fashion oriented apparel retailer

FIXTURES! 4 WAY
Holds large amount of merchandise Allows customers to view entire garment Hard to maintain because of styles and colors Fashion oriented apparel retailer

FIXTURES! 4 WAY
Holds large amount of merchandise Allows customers to view entire garment Hard to maintain because of styles and colors Fashion oriented apparel retailer

Versatile Grocery and discount stores Some department stores Hard to view apparel as they are folded

FIXTURES! GONDOLA
Versatile Grocery and discount stores Some department stores Hard to view apparel as they are folded

FIXTURES! GONDOLA
Versatile Grocery and discount stores Some department stores Hard to view apparel as they are folded

PRESENTATION TECHNIQUES

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IDEA ORIENTED PRESENTATION

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IDEA ORIENTED PRESENTATION

e s i d n a h c r e m g n a i t e n d i e s c i e f i c pr e p s a n o d e e h t bas f o e g a m i or the store.


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IDEA ORIENTED PRESENTATION

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IDEA ORIENTED PRESENTATION

e r a s m e t i l a u Individ to show d e p u e o r h t g w o h s r d e n a m o d t s e s cu u e b d l u o c s item d e n i b m co

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IDEA ORIENTED PRESENTATION

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VERTICAL MERCHANDISING

VERTICAL MERCHANDISING

d e t n e s e r p s i e s i d d n n a a s h l c l a w mer g n i s u y l l a c i t ver . s a l o d n o g h g i h

VERTICAL MERCHANDISING

VERTICAL MERCHANDISING

s a h c u m p o h s s r r" e e m p o a t s p s u C w e n a d a g e n i r o y g e , t th h g i r o o t t t f p e o l t , m n m fro u l o c h c a e n dow . m o t t o b

VERTICAL MERCHANDISING

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COLOR PRESENTATION

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COLOR PRESENTATION

g n i s i d n a y h c b r e g n m i z i n a bold g r o s i e u q i n tech color

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COLOR PRESENTATION

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FRONTAL PRESENTATION

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FRONTAL PRESENTATION

ise d n a h c r e m g n i y la as p s s i e d s f o o p method the retailer ex possible to in which the product as e f y o e s h c r u e m m sto u c e h t catch

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FRONTAL PRESENTATION

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PRICE LINING

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PRICE LINING

d e t i m i l a r e f f d o e s n i r e l m i r e t e reta d e r p f o e c r i r e p b r m o u / n d n a s t r n e i h o t p o n e a n i pric h t i w s e i r o g e cat . n o i t a c classifi


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PRICE LINING

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PRICE LINING

d n i f y l i s a e s r e m o t e s c u i r c p s p e l h t he t a e s i d n a h c r . y me a p o t h s i w y e th
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PRICE LINING

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TONNAGE MERCHANDISING

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TONNAGE MERCHANDISING

h c i h w n i e u q i n h c e t y a l disp s e d i t e i t y n a l a p u large q handise are dis of merc r togethe

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TONNAGE MERCHANDISING

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TONNAGE MERCHANDISING

e h t s i f l e s t i e s i d n a h c mer . y a l p s di

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TONNAGE MERCHANDISING

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ITEM AND SIZE PRESENTATION

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ITEM AND SIZE PRESENTATION

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e u q i n h c e t n o m m m o e c t i t s r o o m le e y t h s t y y l b b Proba izing stock is n a g r o f o


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ITEM AND SIZE PRESENTATION

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PRESENTATION TECHNIQUES

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CREATING AN APPEALING STORE ATMOSPHERE

PRESENTATION TECHNIQUES

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LIGHTING

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e s i d n a h c r e m t h g i l h d g n i a H e c a p s e r Structu a mood g e n r i t u t h p g i l ca t n e i c i f f e y g r s e r u Ene t a e f y a l Downp

LIGHTING

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LIGHTING

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COLOR

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) w o l l e y nd a old, , g t , o d h e , r t ( rs ran o b l i o v c , l m a r n tio Wa o m e e c a e v a produ sponses h ) n ree e g r , e e v u i l t b c , a ite ect f h f e w ( g s n r i o Cool col ful, gentle, calm peace

COLOR

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COLOR

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MUSIC
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te a e r c , c i f traf e r o t s f o ct e e c r i a d p r e o h t t Control age, and attrac an im ers attention ing music consum lassical or sooth fc A mix o rage shopper,sand take a good encouow down, relaxndise ore l m a s h e c o s r t a e h c m and pur k at the
loo nger o l y a t s thus to

MUSIC
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MUSIC
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SCENT

e s l u p m i n o t c a p er m i m e o t v i s t i u s c o Has a p g behavior and buyin ion tter e b e c u satisfact re neutral prod an no

th ta e r a o h t t s s t e n h Sce of t s n o i t p hey t perce k n i h t res o t s d e t n scent n a e h c t s e r n i o st rs Custome less time in the stores ted n e spent c s n u in subjects

SCENT

SCENT

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HOW EXCITING SHOULD THE STORE BE?

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HOW EXCITING SHOULD THE STORE BE?

s r e m o t s u C e h t n so d n e p s e l a D o G g Shoppin

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HOW EXCITING SHOULD THE STORE BE?

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HOW EXCITING SHOULD THE STORE BE?

w : o n l o s i t h e t l i p w m e o r c e ! h k s p s a T o m d t n a a , e l g p n i t m h g i a si l r e m im d , c i s u s r m o l o c n e e r g / e u l b
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HOW EXCITING SHOULD THE STORE BE?

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HOW EXCITING SHOULD THE STORE BE?

th i w e r e ph s o m d Fun: t n a a , g g n i n t i i t c an ex ic, bright ligh s u m t s s a r f o l o c ow l l e y / d e r


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HOW EXCITING SHOULD THE STORE BE?

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