LG

TV and Consumer Electronics Report Q4 2007

Table of Contents
Executive Summary ………………………………………………………………………………………………………...3 f Share of Voice ………………………………………………………………………………………………………...……...5 f Coverage Over Time …………………………………………………………………………………………………………6 f Source Distribution ………………………………………………………………………………………………………….8 f LG Message Pull-Through ……………….………………………………………………………………………………...9 f Methodology ………………………………………………………………………………………………………………..10 f About Cymfony ……………………………………………………………………………………………………………..16 f

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Executive Summary
Scope of Report The goal of this study was to examine media coverage from selected providers of LG TV/Consumer Electronics and five competitors—Panasonic, Philips, Samsung, Sharp and Sony—from October 1, 2007, to December 31, 2007. Overview of Coverage Samsung had the largest share of coverage this quarter, followed closely by Sony. Samsung’s biggest story was about a 1% increase in profits during Q3. Samsung and Sharp also both received significant coverage when Samsung filed charges against Sharp over patent infringement. Sony’s largest story centered around the announcement that Sony would be halting its rear-projection television business in order to focus on its flat-panel LCD television business. LG continued to trail Sony and Samsung in share of voice. Technology to Enhance Viewing Experience continued to generate the most message pull-through for LG, followed by the Life is Good marketing theme. LG received pull-through for these messages and for Increased Connectivity with Portable Devices when it received five CES Innovations Awards for several of its products, including consumer electronics. All three messages also received pull-through from articles about LG’s second generation Super-Blu HD DVD player. Technology to Enhance Viewing Experience and Life is Good also received pull-through due to LG’s digital converter box for the switch to digital television in 2008, which was the first one approved and will be sold by retailers. All messages except Technology to Enhance Viewing Experience had increased pull-through compared to last quarter. LG TV/Consumer Electronics Highlights This quarter LG.Philips posted its best profits since Q2 2004, which drove LG coverage during the quarter. The strong performance was said to be due to higher prices. Right after the profit announcement, Philips sold a large part of its stake in LG.Philips, which resulted in a decline in Seoul shares. LG had thirty-seven stories this quarter with a photograph of an LG product or spokesperson, which was a 14% decrease from last quarter. Products featured included the digital converter box, the first approved for the 2008 digital changeover, as well as the Super-Blu dual format HD DVD player. Only one of the thirty-seven stories received a negative rating, there were more positive than neutral ratings. The negative rating came in a story about LCD shelf share, where LG had experienced a decline. The picture was a graphic of shelf share in November 2007. Engadget.com and Gizmodo.com continued to lead the source list in articles or posts with an LG photograph or graphic. Panasonic TV/Consumer Electronics Highlights A large battery recall which pulled down Matsushita profits drove Panasonic’s coverage this quarter. Panasonic also received coverage when it was reported that Matsushita was being investigated for price-fixing cathode-ray tubes. Additionally, when Samsung sued Sharp over unfair trading practices, several articles mentioned Matsushita sued LG over patent infringement in November 2004. Philips TV/Consumer Electronics Highlights Philips was mentioned in several stories about Greenpeace, which ranked several corporations on their environmental policies. Greenpeace said that both Sharp and Philips had poor policies regarding taking back and recycling outdated products. Philips also received coverage when it sold a large share of its stake in LG.Philips, and when it announced it would acquire Genlyte for $2.7 billion.

3

Executive Summary
Samsung TV/Consumer Electronics Highlights In addition to stories about third quarter profits and the lawsuit against Sharp over patent infringement, Samsung was also featured in several stories about online deals from e-retailers at the beginning of the holiday season. One deal that was popular in these articles was for a 40-inch Samsung television on sale at Walmart.com. Additionally, Samsung received coverage when it halted the sale of flat-screen televisions and other consumer products in Japan. Sharp TV/Consumer Electronics Sharp’s coverage this quarter was driven by the poor ranking from Greenpeace and by the lawsuit brought against it by Samsung over patent infringement. Sharp also received coverage when it announced that it was teaming up with Toshiba in an LCD business. Sony TV/Consumer Electronics In addition to the announcement that it would be halting its rear-projection television business, strong third quarter profits, boosted by camcorder and flat-panel television sales, drove Sony coverage this quarter. Sony also received coverage when it announced it would cut prices on its PlayStation 3 system, which it expected to boost sales of both the system and Blu-ray discs.

4

Share of Voice
Share of Voice – All Coverage
Sony (1,098) 27% LG (550) 14%

2,307 unique stories were analyzed for this report. Samsung had the largest share of voice this quarter, followed by Sony. Sony and Philips were the only competitors with decreased shares and volumes of coverage compared to last quarter. Philips trailed all competitors in share of coverage this quarter.


Sharp (480) 12% Panasonic (468) • 12%

Samsung (1,134) 27%

Philips (303) 8%

Number of Stories

Sony continued to have the largest share of positive coverage this quarter, followed closely by Samsung. Sony received positive coverage from reports that sales of flat-panel televisions and cameras had boosted Sony profits, and that cuts in PlayStation 3 prices had boosted sales there, as well. Increased PlayStation 3 sales were also expected to boost Blu-ray sales performance. Samsung again had the most negative coverage this quarter, which was driven by reports that Samsung had stopped selling some consumer products in Japan. LG, Samsung and Sony had increased positive coverage compared to Q3 2007. Only Samsung had decreased negative coverage, and Philips and Sony were the only competitors with decreased neutral stories.

Share of Voice with Favorability
800 700 600 500 400 300 200 100 0 199 17 LG 203 26 92 23 207 29 Sharp 27 Sony 138 71 460 50 416 224 228

30 16 Panasonic Philips Samsung Negative Neutral

Positive

Impressions by Favorability
250 Impressions (in millions) 200 150 100 50

Sony had slightly more positive visibility than Samsung, which was consistent with story volumes. Sony received the most positive visibility from Time Magazine and PC Magazine. Samsung had the most negative visibility, which was also consistent with story volumes. The Wall Street Journal and PC Magazine provided the most negative visibility for Samsung. LG had limited negative visibility this quarter. Positive visibility came mainly from the Wall Street Journal and Engadget.com. All competitors had increased neutral visibility compared to Q3 2007, and LG was the only competitor with decreased negative visibility. Only Philips and Sharp had decreased positive visibility compared to last quarter. 5


0 LG Panasonic Philips Samsung Sharp Sony (106.05M) (80.3M) (40.31M) (213.38M) (72.68M) (219.3M) Negative Neutral Positive

Coverage Over Time
Share of Voice Over Time
180 160 140

Samsung profits increase 1% on flat screen television sales. Sony posts profits on gains in consumer electronics.

E-retailers launch holiday specials, which include a 40-inch Samsung TV on sale at Walmart.com.

Number of Stories

120 100 80 60 40 20 0 10/15/2007 10/22/2007 10/29/2007 11/12/2007 11/19/2007 11/26/2007

Samsung files a complaint against Sharp over patent infringement; Sony announces it will drop its rear projection television business.

LG.Philips posts best results since Q2 2004 on higher prices.

12/10/2007

12/17/2007

LG

Panasonic

Philips

Samsung

Sharp

Sony

LG had the most positive coverage this quarter during October, when LG.Philips posted its best profits in 3 years, resulting in a stock price increase which boosted the Seoul index. Negative coverage also peaked in October, due to the news that a major LG.Philips shareholder sold part of its stake. Neutral coverage in December was driven by reports on Samsung’s suit against Sharp over unfair trade practices. These stories mentioned Matsushita’s November 2004 suit against LG over patent infringement. LG also received neutral coverage when it was announced that retailers would sell digital television converter boxes, including the ones made by LG. LG again had increased positive and neutral coverage compared to last quarter, while negative coverage declined.
500 450 Number of Stories 400 180 350 300 250 200 150 100 50 0 296

LG Favorability Over Time

17 12 17 20 156

67 16 34 33 38 37 37 121 116 97 106 88 82 45 53 63 54 24 3 8 8 8 11 3 5 4 3 3 2 May-07 Nov-07 Dec-07 Jan-07 Apr-07 Mar-07 Jun-07 Aug-07 Sep-07 Feb-07 Oct-07 Jul-07

Negative

Neutral

Positive

12/24/2007

10/1/2007

10/8/2007

11/5/2007

12/3/2007

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Coverage Over Time
Share of Voice Over Time – Positive Coverage
45 40 35 Number of Stories 30 25 20 15 10 5 0 10/15/2007 10/22/2007 10/29/2007 11/12/2007 11/19/2007 11/26/2007 12/10/2007 12/17/2007 12/24/2007
12/24/2007

Samsung has 1% rise in Q3 profits.

Flat panel television and camcorder sales boost Sony profits.

Sony expects rising PlayStation 3 sales will boost the Bluray DVD format.

LG.Philips records best profits in 3 years; LG has first converter box approved for the 2008 switch to digital television.

10/1/2007

10/8/2007

11/5/2007

LG

Panasonic

Philips

Samsung

Sharp

12/3/2007

Sony

Share of Voice Over Time – Negative Coverage
20 18 16 Number of Stories 14 12 10 8 6 4 2 0 10/15/2007 10/22/2007 10/29/2007 11/12/2007 11/19/2007 11/26/2007 12/10/2007 12/17/2007 10/1/2007 10/8/2007 11/5/2007 12/3/2007 Sharp

Matsushita 2Q profits decline on product recalls.

Samsung stops consumer sales in Japan.

Major shareholder sells stake in LG.Philips.

Greenpeace says Philips and Sharp have poor policies on recycling outdated products.

Sony announces it will drop rear project televisions in order to focus on flat-panel screens.

LG

Panasonic

Philips

Samsung

Sony

7

Source Distribution
Source Distribution – All Coverage
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 1 682 327 671 201 324 290 16 7 15 12 3 8 11 1 3 124 31 106 20 42 46 130 25 31 106 104 56 37 10 39 5 15 21 69 23 94 17 32 46

Internet Publications once again provided the largest share of coverage for all six competitors. Sony continued to have the largest number of stories in Internet Publications, followed by Samsung. Sony also had the largest share of coverage in Magazines and Newspapers. Samsung had the most coverage in all other categories. LG had the most stories from Reuters News and reuters.com this quarter. LG had increased coverage in Message Boards, Newspapers and News Services compared to Q3 2007.

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Panasonic

Philips

Samsung

Sharp

Sony

Source Distribution – Positive Stories

This quarter, Sony had the largest share of positive coverage in Internet Publications, Magazines and Newspapers. Samsung led in Message Boards, Trade/Specialty publications and Weblogs, while LG had the most coverage in News Services. LG continued to have more positive stories in Internet Publications than any other media category, though News Services also contributed a significant share. Reuters News published the most positive stories about LG this quarter. LG had increased positive coverage in Message Boards, Newspapers and News Services. Coverage in Internet Publications and Weblogs was unchanged.

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

1 115 29 98 12 31 49 9 2 5 1 3 3 1 1 4 41 3 20 3 10 13

27 7 35 6 3 43

10 2 17 1 9 7

24 7 43 2 15 20

In te rn

LG

et

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Panasonic

at io M ns ag M es az sa in es ge Bo ar N ew d sp s N ew ap er s Se s Tr rv ad ic e/ es Sp ec ia l ty W eb lo gs

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Philips

Samsung

Sharp

Sony

Source Distribution – Negative Stories
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 9 18 13 17 11 2 1 1 1 5 6 9 1 1 7 4 4 11 1 1 3 4 7 1 3

Samsung had the most negative coverage from Newspapers and Weblogs, while LG had the most negative coverage from News Services. Sharp had the most negative Internet Publication coverage, with most stories focusing on negative comments from Greenpeace over Sharp’s green policies. Reuters News contributed the most negative stories about LG, reporting declines in shares for LG and other Seoul companies. This quarter there was no negative Magazine coverage, and only one negative Message Board post for LG. LG had no negative Internet Publication coverage this quarter, though negative coverage in News Services increased compared to Q3 2007. 8

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Sony

LG

Panasonic

Philips

Samsung

Sharp

LG Message Pull-Through
Message Pull-Through by Stories
30 25 Number of Stories 20 15 10 5 4 0
or tD ev Te ch Ex G oo d p.

25

25

11 4 5 5 4

This quarter LG continued to have the most message pull-through for Technology to Enhance Viewing Experience, followed by the Life is Good marketing theme. Technology to Enhance Viewing Experience pull-through resulted from the CES Innovations Awards, of which LG received five, the availability of the second generation Super-Blu HD DVD player and LG’s digital converter box, which was the first one approved for the switch to digital television. Pull-through for the Life is Good marketing theme was due to the same topics as for Technology to Enhance Viewing Experience. LG also received pull-through for Increased Connectivity with Portable Devices because of the CES Innovations Awards and the new Super-Blue disc player. LG had increased pull-through for all messages except Technology to Enhance Viewing Experienced, where coverage declined slightly.

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Neutral Positive

Negative

Message Pull-Through by Impressions

Impressions (in millions)

LG had the greatest visibility this quarter for the Life is Good marketing theme, even though Technology to Enhance Viewing Experience had more pullthrough. Engadget.com and the Wall Street Journal contributed the most visibility for the Life is Good marketing theme, while Technology to Enhance Viewing Experience had the most coverage from Engadget.com and PC Magazine. Engadget.com also contributed the most visibility for the Increased Connectivity with Portable Devices, followed by PC World. Message visibility increased for Increased Connectivity with Portable Devices and Largest Manufacturer of Flat Panel Technology, but declined slightly for Technology to Enhance Viewing Experience and the Life is Good marketing theme.

10.00 9.00 8.00 7.00 6.00 5.00 4.00 3.00 2.00 1.00 0.00
or tD ev Te c h

5.85 2.92

8.65

2.45 0.62 0.23

2.52 1.15
G oo d p. Vi ew Ex

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Positive

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Methodology
Content Content was sourced from the following providers: Factiva (print content), Moreover News (online news content), Burrelles (print and online content clips in their originally published state with any included photos/images) and VMS (Broadcast content). Cymfony reports on coverage from two publication lists for LG, both subsets of the LG A-Media List:

The Competitive Reporting List includes content from Factiva and Moreover News, as these providers are reading for LG and all competitors, as well as Burrelles. The Competitive Reporting List is used for all metrics with the exception of metrics that include favorability, including Share of Voice (all coverage and over time), Source Distribution and Message Pull-Through (all coverage and by Impressions). The LG Rating List includes content from Factiva, Moreover News, Burrelles and VMS. The LG Rating List is used for any metrics that include favorability, including Share of Voice with Favorability, Impressions by Favorability, Favorability Over Time, Share of Voice Over Time—Positive, Neutral and Negative Coverage, Source Distribution Positive, Neutral and Negative Stories, and Message Pull-Through in Positive, Neutral and Negative Stories.

Content was automatically examined for mentions of the following brands: LG TV/Consumer Electronics, Panasonic TV/Consumer Electronics, Philips TV/Consumer Electronics, Samsung TV/Consumer Electronics, Sharp TV/Consumer Electronics and Sony TV/Consumer Electronics. Favorability Stories from LG’s Rating List, a subset of LG’s A-Media List as specified by LG and Ogilvy PR, were read for tone for each of the four competitors. The rating methodology used took all elements of a document into account – including straight news, if the reader determined that the news would favorably or unfavorably shade the likelihood of doing business with the target brand. The fundamental determinant of favorability was the following question: Does this story make me more or less likely to buy or use this competitor’s services or products? Most stories are neutral using this methodology. Weighting for highly positive or negative titles were applied. Weighting for obvious author intent to slam or recommend a product or service was applied. Positive or negative mentions occurring at the beginning of the story were weighted more heavily, and the same at the very end of a story were weighted less heavily. Straight new stories about a company’s financials were not usually rated anything but neutral, unless there was an obvious positive or negative impact on the reader. Minor financial new stories without obvious editorial commentary was therefore generally neutral. Passing mentions were rated as neutral unless there was accompanying commentary. Please note that the neutral rating is used to denote balanced coverage (roughly equal positive and negative elements) as well as purely neutral coverage.

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Methodology
Report Metrics The following metrics and analytics were used in the analysis of the report. Executive Summary: A compendium of highlights and observations about the trends and notable events of the period. Graphs have been intentionally omitted to keep executive staff focused on the issues where media was most influential. Share of Voice: Share of voice is devoted to overall media visibility, as reflected in total stories, total stature stories and stories broken down by favorability. Total impressions (opportunities to see, hear or read about competitors) by favorability is also shown. Coverage Over Time: These pages show story progression over time. They present a view of the top stories and topics for the competitors, both overall and for positive and negative stories. Source Distribution: This page details the distribution of stories among various media outlets. This shows whether a particular medium (the internet, or newspapers, for example) was especially strong or weak among the competitors. Source distribution is also broken down for positive and negative stories. Message Pull-Through: Analysis here is broken down by pre-defined messages, showing which topics either appeared frequent or were not discussed during the quarter. Messages are atonal, and stories are not read for positive, negative and neutral versions of each message. Analysis does, however, examine positive, neutral and negative stories where messages appear. Messages Each LG story was examined to determine if one or more of the following four messages applied. Messages were not exclusive; therefore, LG could have been associated with anywhere from zero to four messages per story. Each message is defined below. Largest Manufacturer of Flat Panel Technology (Appears as Largest Manu Flat Pan Tech) LG is the world’s largest manufacturer of flat panel technology and industry leader in digital television technologies such as the VSB/ATSC standard. Technology to Enhance Viewing Experience (Appears as Tech to Enhance View Exp.) LG’s 2007 product line incorporates unique features and the latest technologies to enhance consumers’ viewing experience including 1080p full-HD models, connectivity features and digitally converged products. Increased Connectivity with Portable Devices (Appears as Increased Connect. w/ Port Dev) Digital audio-video products feature integrated technologies for increased connectivity with portable digital devices. “Life is Good” Marketing Theme LG is dedicated to creating and delivering premium products with cutting-edge convergence technologies and stylish design to impact and enrich the daily lives of people around the world, underscoring the company’s “Life is Good” marketing theme.

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Methodology
Competitive Reporting List The following list is used for all metrics with the exception of metrics that include favorability, including Share of Voice (all coverage and over time), Source Distribution and Message Pull-Through (all coverage and by Impressions). 1010Wins 105 Tao 1067 Litefm 10news.com 11 Alive 1190 Kex 610 WTVN 98.7 KISS FM ABC 7 ABC News (online) ABC Online All Headline News AM 920 WOKY Arizona Republic (AZ) Arizona Republic, The (AZ) (online) Associated Press Newswires Atlanta Journal and Constitution (GA) AV International AV Video Baltimore Sun (MD) Bloomberg.com Boston Globe (MA) Boston Herald Boston Herald (MA) (online) boston.com (Boston Globe) BRANDWEEK Brandweek (online) Business Week businessweek.com CBS 11 News CBS 2 Chicago cbs13.com cbs2chicago.com cbs3.com cbs4boston.com cbs4denver.com Charlotte Observer (Online) Chicago Sun Times (IL) Chicago Tribune (IL) Chicago Tribune (IL) (online) chicagobusiness.com chron.com (Houston Chronicle) CNN.com Columbus Dispatch, The (OH) computershopper.com Computerworld computerworld.com consumerreports.org Dallas Morning News (TX) Dealerscope (online) Denver Post (CO) DenverPost.com Detroit Free Press (MI) Detroit Free Press (MI) (online) Detroit News (MI) Detroit News (MI) (online) dfw.com Dow Jones News Service E-Gear.Com engadget Engadget Mobile eWEEK Forbes Forbes.com Fort Worth Star Telegram (TX) Fortune Magazine Fortune Online (US) FOX 19 (online) FOX Carolina foxnews.com Gannett News Service Gizmodo, The Gadget Guide Home Theater Houston Chronicle Indianapolis Star (Online) InformationWeek.com InfoWorld Investor's Business Daily Kansas City Star (MO) Kansas City Star (MO) (online) Katu.com KCBS KCTV 5 kfmb.com (CA) KFOX 95.5 Kitchen and Bath Business KMSP-TV (MN) (online) KPIX-TV5 Laptop Magazine (online) latimes.com Los Angeles Times (CA) MarketWatch Miami Herald (FL) Miami Herald (FL) (online) Milwaukee Journal Sentinel (WI) MSNBC.Com NBC 4 (online) NBC 6 (online) NBC San Diego (online) NBC5 (online) nbc5i.com New York Post New York Post (online) New York Times News 4 (online) Newsday (New York, NY) newsday.com NewsNet 5 (online) Newsweek NOLA Live NY1 Orange County Register (CA) Oregonian, The (Portland) Orlando Sentinel (Orlando, FL) orlandosentinel.com (Orlando, FL) PC Magazine PC World Philadelphia Inquirer (PA) Philadelphia Inquirer (PA) (online) Phonescoop.com Pittsburgh Post-Gazette (PA) Plain Dealer (Cleveland, OH) post-gazette.com (Pittsburgh, PA) Q13 FOX KCPQ TV Reuters News (US) reuters.com Rocky Mountain News (CO) Rocky Mountain News (CO) (online) Sacramento Bee (CA) Sacramento Bee (CA) (online) San Antonio Express-News (TX) San Diego Union Tribune San Francisco Chronicle (CA) San Francisco Chronicle (CA) (online) San Jose Mercury News (CA) San Jose Mercury News (CA) (online) Seattle Post-Intelligencer (WA) (online) SignOn San Diego SmartMoney Smartmoney.com South Florida Sun-Sentinel SouthFlorida.com St Petersburg Times (online) St. Louis Post-Dispatch (MO) Star-Ledger (Newark, NJ) Star-Tribune 12

Methodology
Competitive Reporting List, cont. startribune.com STLtoday.com sun-sentinel.com (FL) Tampa Tribune (FL) TECHLIVING.COM TechSpot The Boston Channel The Charlotte Observer (NC) The Seattle Times (WA) The Seattle Times (WA) (online) Time.com Times-Picayune (New Orleans, LA) TWICE USA TODAY USA Today (Online) VARBUSINESS WABC New York City Wall Street Journal (US) Washington Post Washingtonpost.com WBAL Channel (online) WBZ-AM WFOR WFTV (online) Wide Screen Review (online) Wireless Week WISH-TV (online) WISN Milwaukee (online) WKYC News WLS Chicago (online) WPXI (online) WSBTV (online) WSOC-TV (online) WTNH.com WTOP Radio WUSA 9 (online) WVPI Philadelphia (online) www.foodandwine.com www.katv.com www.kcal.com www.kcra.com www.kdka.com www.kptv.com www.nbc30.com www.nbc4.com www.nj.com www.ocregister.com www.sptimes.com www.thekansascitychannel.com www.wcco.com www.wfaa.com www.wnbc.com WXIX WYFF4.com

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Methodology
LG Rating List The following list of publications, a subset of LG’s A-Media List, was defined by LG and Ogilvy. All stories appearing in these publications were read for favorability for LG and competitors. 1010Wins 105 Tao 1067 Litefm 10news.com 11 Alive 1190 Kex 610 WTVN 98.7 KISS FM ABC 7 ABC News (online) ABC Online All Headline News AM 920 WOKY Arizona Republic (Phoenix, AZ) Associated Press Newswires Atlanta Journal and Constitution (GA) AV International AV Video Baltimore Sun (MD) Bloomberg.com Boston Globe (MA) Boston Herald BRANDWEEK Business Week businessweek.com CBS 11 News CBS 2 Chicago cbs13.com cbs2chicago.com cbs3.com cbs4boston.com cbs4denver.com Charlotte Observer (Online) Chicago Sun Times (IL) Chicago Tribune (IL) chicagobusiness.com Columbus Dispatch, The (OH) computershopper.com Computerworld consumerreports.org Dallas Morning News (TX) Dealerscope (online) Denver Post (CO) Detroit Free Press (MI) Detroit News (MI) Dow Jones News Service E-Gear.Com engadget Engadget Mobile eWEEK Forbes Fort Worth Star Telegram (TX) Fortune Magazine Fortune Online (US) FOX 19 (online) FOX Carolina foxnews.com Gannett News Service Gizmodo, The Gadget Guide Home Theater Houston Chronicle Indianapolis Star (Online) InfoWorld Investor's Business Daily Kansas City Star (MO) Katu.com KCBS KCTV 5 kfmb.com (CA) KFOX 95.5 Kitchen and Bath Business KMSP-TV (MN) (online) KPIX-TV5 Laptop Magazine (online) Los Angeles Times (CA) MarketWatch Miami Herald (FL) Miami Herald (FL) (online) Milwaukee Journal Sentinel (WI) MSNBC.Com NBC 4 (online) NBC 6 (online) NBC San Diego (online) NBC5 (online) nbc5i.com New York Post New York Post (online) New York Times News 4 (online) Newsday (New York, NY) NewsNet 5 (online) Newsweek NOLA Live NY1 Orange County Register (CA) Oregonian, The (Portland) Orlando Sentinel (Orlando, FL) PC Magazine PC World Philadelphia Inquirer (PA) Philadelphia Inquirer (PA) (online) Phonescoop.com Pittsburgh Post-Gazette (PA) Plain Dealer (Cleveland, OH) Q13 FOX KCPQ TV Reuters News (US) Rocky Mountain News (Denver, CO) Rocky Mountain News (Denver, CO) (online) Sacramento Bee (CA) San Antonio Express-News (TX) San Diego Union Tribune San Francisco Chronicle (CA) San Jose Mercury News (CA) Seattle Post-Intelligencer (WA) (online) SmartMoney Smartmoney.com South Florida Sun-Sentinel SouthFlorida.com St Petersburg Times (online) St. Louis Post-Dispatch (MO) Star-Ledger (Newark, NJ) Star-Tribune Tampa Tribune (FL) TECHLIVING.COM TechSpot The Boston Channel The Charlotte Observer (North Carolina) The Seattle Times (WA) The Seattle Times (WA) (online) Times-Picayune (New Orleans, LA) TWICE USA TODAY VARBUSINESS WABC New York City Wall Street Journal (US) Washington Post WBAL Channel (online) WBZ-AM WFOR WFTV (online) Wide Screen Review (online) Wireless Week WISH-TV (online) WISN Milwaukee (online) WKYC News WLS Chicago (online) WPXI (online) 14

Methodology
LG Rating List, cont. WSBTV (online) WSOC-TV (online) WTNH.com WTOP Radio WUSA 9 (online) WVPI Philadelphia(online) www.foodandwine.com www.katv.com www.kcal.com www.kcra.com www.kdka.com www.kptv.com www.nbc30.com www.nbc4.com www.nj.com www.sptimes.com www.thekansascitychannel.com www.wcco.com www.wfaa.com www.wnbc.com WXIX WYFF4.com

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About Cymfony
About TNS Media Intelligence/Cymfony TNS MI/Cymfony tells brands and companies what people are saying about them—whether the people are bloggers, traditional journalists or even influential consumers. TNS MI/Cymfony sifts and interprets the millions of voices at the intersection of traditional and social media to gain insights that help companies identify the people, keep on top of the issues and respond to the trends impacting their business—at the speed of the market. We call this approach to harnessing this new dynamic "market influence analytics". TNS MI/Cymfony pioneered the innovative technology to extract meaning from high volumes and diverse sources of text. U.S. intelligence agencies have been relying on our technology for more than 8 years. We are an innovator in the integration of social and traditional media, offering access to the greatest breadth of content sources and analytical expertise. Contact TNS MI/Cymfony at 617-673-6000 (x2) or visit www.cymfony.com for more information. About TNS Media Intelligence Established in 23 countries with more than 16,000 customers, TNS Media Intelligence is part of the TNS Group, ranked #2 worldwide in marketing information. TNS Media Intelligence monitors 3 million brands worldwide across a multitude of media, including TV, radio, print, Internet, cinema and outdoor. The company offers a full range of insights and analyses, including the tracking of advertising expenditures and advertising creative, as well as news and social media monitoring and sports sponsorship evaluation. In the U.S., TNS Media Intelligence is the leading provider of strategic advertising intelligence to advertising agencies, advertisers, and media properties. The company's tracking technologies collect advertising expenditure and occurrence data, as well as select creative executions, for more than 2.4 million brands across 20 media in North America. The U.S. headquarters are in New York City with sales locations in major markets throughout the United States. About TNS TNS is a global market insight and information group. Our strategic goal is to be recognized as the global leader in delivering value-added information and insights that help our clients to make more effective decisions. As industry thought leaders, our people deliver innovative thinking and excellent service to global organizations and local clients worldwide. We work in partnership with our clients, meeting their needs for high-quality information, analysis and foresight across our network of over 70 countries. We are the world's foremost provider of custom research and analysis, combining in-depth industry sector understanding with world-class expertise in the areas of new product development, segmentation and positioning research, brand and advertising research and stakeholder management. We are a major supplier of consumer panel, media intelligence and internet, TV and radio audience measurement services. TNS is the sixth sense of business. www.tns-global.com, consumer opinions and trends, customer satisfaction, PR measurement, and reputation management.

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