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Pursue Disinfectant Cleaner

Product Sell Sheet Product Overview


Pursue is a one-step cleaner- disinfectant- sanitizer-virucidedeodorizer. Sanitizer: It sanitizes hard, non-porous food contact surfaces, without rinsing. Germicide: It makes hard non porous surfaces like floors, porcelain, sinks, countertops, table tops etc. completely germ free. Virucide: It destroys viruses like HIV-1, Influenza A / Brazil, Herpes simplex Type 1and Type 2 and Vaccina. This makes it effective for cleaning blood/body fluid spillages, microscopic slides, glassware etc. in clinics/ hospitals and laboratories Deodorizer: It can deodorize surfaces in toilet areas, behind and under sinks and counters, garbage storage area and other places where bacterial growth causes malodors. It is a concentrated formula: Completely disinfects even when diluted. Dilution allows for flexibility and delivers the right strength for the task. Safely kills germs in the kitchen area when used as directed: It is an effective one step sanitizer for use on food contact surfaces without rinsing. Versatile disinfectant: Disinfects hard, non-porous surfaces such as walls, floors, toilet bowls, urinals, countertops, sinks, tables, chairs and bed frames. Effective in bath and shower areas: It acts against Tricophyton mentagrophytes (the atheletes foot fungus) when used in shower and bath areas, locker rooms, dressing rooms, and exercise facilities. It deodorizes surfaces in toilet areas, behind and under sinks and counters, garbage storage areas and other places where bacterial growth can cause mal-odours. Leaves areas smelling clean by killing odour causing germs at source. For Home and Hospital Use: Strong enough for institutional use, and safe for Home when used as directed. Can be used in homes, hotels, hospitals, gymnasiums, health clubs, food processing plants, dairy Industry, meat and poultry processing plants, schools and crches and wherever 100% hygiene and health along with cleanliness is required.

FEATURES
All in one: proven one step cleaner- disinfectant-sanitizervirucide Very versatile

BENEFITS
Strong enough for institutional use and safe for homes when used as directed. One step cleaner- disinfectant-sanitizer and virucide. Can be used on any hard non porous surface, even on food contact surfaces. Needs to be diluted as directed for the task. Disinfects even when diluted. Leaves areas smelling clean by killing the odour causing germs at source.

Concentrated

Deodorizer

Pursue Disinfectant Cleaner


Product Sell Sheet Product Usage
Dilution ratios for various application:
For highly infected areas (e.g. hospitals): 16 ml of Pursue per 1 litre of water For medium infected areas (e.g. homes) : 8 ml of Pursue per 1 litre of water For sanitizing and cleaning food contact surfaces: 4 ml of Pursue per 1 litre of water How to use: Apply to walls, floors and other hard non- porous surfaces with a clean cloth, mop or Amway pistol sprayer so as to thoroughly wet surfaces with a cloth, mop or use Amway pistol grip sprayer so as to thoroughly wet surfaces. Treated surface must remain wet for 10 minutes Hospitals Floors (2500 sq ft area) Toilet / Bath area (100 sq ft area) Sanitizing kitchen / worktops (16 sq ft) Disinfect and deodorize dustbins, dish racks and kitchen cabinets( storage areas)

Application and cost per use


Application Dilution Ratio Cost per use
(500 ml pack @ MRP)

Floors

8 ml in 1 litre water 80 ml in 5 litre water 16 ml in 2 litre water 2 ml in 500 ml of water

Rs 4.29

Rs 42.90

Rs 8.58

Rs 1.07

4 ml in 500 ml of water

Rs 2.14

Sanitize and deodorize refrigerators

2 ml in 500 ml of water

Rs 1.07

Pursue Disinfectant Cleaner


Product Sell Sheet

FOLLOW-UP
2 days after your customer receives the product Follow up with your customer to see if they have received their product. Ask your customer if they have any questions about the product. 2 weeks after your customer receives the product Your customer has likely had time to use the product and 2 weeks is a great time to get feedback on their product satisfaction. Make sure to ask questions with your customer on the frequency in which they are using the product. 4 weeks after your customer receives the product Follow up with your customer after 1 month to see if the product needs to be re-ordered based on what information you may have gathered at the 2 week contact point. You may also want to take the opportunity to

Target Customers
For everyone who is conscious about maintaining a clean, hygienic home. For all those who want a clean , disinfected , deodorized areas in Hospitals, laboratories, schools, crches, gyms etc

cross sell with additional surface products within the category or newly launched product offerings

Conversation Starters
Ask these questions:
Do you think it is important to disinfect and sanitize kitchen toilet and bath areas? Are you using any product that would sanitize and disinfect all areas including food contact areas in your kitchen or refrigerator? 1.

CROSS SELLING PRODUCTS


AMWAY HOME L.O.C. Glass Cleaner Biodegradable, no-rinse formula, featuring BIOQUEST Formula technology, cleans and degreases glass and most shiny surfaces, including mirrors, windshields, glass computer screens, plasma TV screens without leaving streaks or harmful residue.

2. AMWAY HOME DISH DROPS Concentrated Dishwashing Liquid This powerful, concentrated hand dishwashing liquid delivers high-performance, long-lasting cleaning action that scours away grime with just a few concentrated drops.