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February 10 12, 2014 New York Marriott Marquis New York City Main Conference Day Two: Wednesday,

, February 12, 2014 7:30 8:15 8:45 Registration & Morning Coffee Location: South Pre-Function ePharma Summit Co-Chairmans Opening Remarks Location: Salons 1/2 Pete Dannenfelser, Director of Marketing, Digital North America, Janssen Pharmaceuticals; 3 Year Event Co-Chair @PeteDTweets Introduction to Jeremys Heroes, ePharma Summits Non-Profit Partner Ottis O.J. Anderson, Super Bowl XXV Most Valuable Player, New York Giants Innovation in Pharma Marketing: Channels & Technologies Youll Want to Use Now Moderator: Paul Slavin, Chief Operating Officer, Everyday Health Panelists: Kathleen Hartnett, Consumer Engagement, Social Media Lead, Pfizer @kathleehartnett David Kopp, Senior Vice President, Healthline Networks @Kopportunity Marilyn Cox, Marketing Principal - Industry Practices, Oracle @MarilynECox Tony Marlow, Director, Strategic Insights, Yahoo @tonytonymarlow Keynote: Glimpse into the Future of Pharma Marketing: A Case Study to Improve Patient Physician Communication Tom McCourt, Chief Commercial Officer, Ironwood Pharmaceuticals Brennan Spiegel, MD, MSHS, Professor of Medicine and Public Health, David Geffen School of Medicine at UCLA, UCLA Fielding School of Public Health Game Changer! Technologies to Watch Now Joseph C. Kvedar, MD, Founder and Director, Center for Connected Health @jkvedar Networking Break Track A HCP Engagement Track Chair: Jeffrey Kaminski, Director, New Commercial Channels, Novartis Pharmaceuticals Corporation Location: Salons 1/2 Evolving toward Better Health: A Multi-Perspective Panel Moderator: Heather Gervais, Senior Vice President, Epocrates Commercial Operations Panelists: Raymond, Zahkari, NP Sally Ginsberg, MD I Am Invincible! Establish Mobile Digital Selling Excellence Stefan Wiemann, PhD, Senior Global Brand Manager, Merz Pharma Germany @StefanWiemann Amir N. Roizman, Sales and Marketing, Merz Pharma Canada Track B Consumer Engagement Track Chair: Terri Young, Executive Director, Multichannel Management, Bristol-Myers Squibb Location: Julliard Complex Online Prescription Fulfillment: Pfizers VIAGRA Home Delivery Lauren Ljubicich, Director, Marketing, Pfizer Inc. Location: Salons 3/4 Track C Integration Across Channels & Customers Track Chair: Jerome Mead, Director of Customer and Capability Strategy, Bristol-Myers Squibb Location: Lyceum Complex Pharma Marketing 2014: Maximizing Your Resources with Leaner Budgets Brian Peters, Senior Director, Marketing, Medac Pharma



10:15 10:30


Navigating the Mobile Map Brian Colbert, Chief Revenue Officer, @aboutcomhealth


Understanding your Target Audience: Make Big Data Actionable & Improve Performance Leschia Colquhoun, Business Development Director, Resonate

Michael Horn. Vice President, Research, Resonate @michaelhorn



February 10 12, 2014 New York Marriott Marquis New York City Understand Promotional Preferences among Specialty Physicians in the U.S. Jack Bilson, III, Vice President, M3 USA Deliver a Customer Experience that Increases Adherence & Brand Loyalty Amy West, Associate Brand Director, Novo Nordisk Customer Centricity in a Multichannel World Mark Miller, SVP, Healthcare Portfolio Lead, Epsilon John Grant, Manager, Patient Database and Call Centers, Genentech Location: Salon 3/4


12:30 1:30




Networking Luncheon Game Changer! Using Algorithms & Big Data Location: Salon 1/2 Chris Hogg, Vice President of Data Science, Practice Fusion Use Big Data to Provide Connected Health & the Right Care at the Right Time to Improve Patient Outcomes Moderator: Joseph C. Kvedar, MD, Founder and Director, Center for Connected Health, Partners HealthCare Panelists: Brent Rose, Director, U.S. Marketing, Inflammation & Immunology, Celgene Corporation Raj Amin, Executive Chairman and Co-Founder, Mana Health @DigitalRajNYC Jack Barrette, CEO, WEGO Health @healthyjack Steven Krein, Co-Founder & CEO, StartUp Health @stevenkrein and @startuphealth Deb Furey, Vice President, Client Leadership Group, Life Sciences, Merkle, Inc. @merkleCRM Harnessing Big Data to Achieve Non-Personal Promotion at Scale Moderator: Jay Appel, Director, HCP Multi-Channel Marketing, Commercial Centers of Excellence, Amgen Panelists: Matt Barry, Associate Director, HCP Multichannel Strategy, Astellas Pharma, US Jerome Mead, Director of Customer and Capability Strategy, Bristol-Myers Squibb @JeromeMead1 Robert Carmignani, Executive Vice President, Sales and Marketing, eHealthcare Solutions Abel Rajan, Director, Marketing Analytics & Strategic Insights, Novartis Close of ePharma Summit