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Q2) How does your media product represent particular social groups The magazine I have created represents

my specific social group of pop rock through the use of mise-en- scene. This includes factors such as costumes, body language, facial expressions, props and the tone of the magazine article. The demographics of my social group is ABC1 with the primary audience being male. Costumes For the majority of my photos of my magazine, the model is shown to be wearing a black leather jacket and a white blouse. The dark and dull colours of the leather jacket follow connotations of rock as the colour black is heavily portrayed within this genre of music. This style of clothing may also reflect the clothing of my target audience as they may aspire to dress in this manner. Furthermore, the light blonde colour of my models hair followed by her bright blue eyes helps compliment the dark clothing, instantly catching the audience s attention. For the double page spread, my model is shown to be wearing a green dress followed by black tights and green shoes. Again, I decided on plain, dark colours to reinforce the rock genre. Props The main prop I used within my magazine was an electric guitar to emphasise my cover artists passion for pop/rock music. I decided to use this prop on my double page spread to convey my model as an aspiring artist for my social group as she is conveyed to be performing live on stage at a one of her gigs. The prop is significant as it represents my social group as sociable and outgoing who like to attend gigs and concerts to see their favourite artists and bands perform. The prop also signifies that my magazine is quite heavy as an electric guitar is stereotypically associated with the genre of rock whereas an acoustic guitar follows connotations of indie music. I also used a microphone within my first photoshoot to clarify to the audience that my magazine is a music magazine. Body language The use of body language also plays an important role in the representation of my social group as the audience can visualise with the model. For the front cover of my magazine, I decided to position my model in front of the camera from a close up to engage the reader in and make the magazine look more appealing to buy. The model is shown to act in quite a seductive manner as she is positioned to have her finger by her lip to appeal to primary audience of men aged 20-34. Her use of body language suits my social group as she is conveyed to be quite crazy and eccentric as she doesnt care what anybody thinks, this also appeals to the genre of pop/rock as artists associated within this genre are perceived to be quite reckless. Moreover, this could also metaphorically refer to her love for music as the act of lip biting connotes feelings of seduction and passion.

Facial expressions The model in my magazine is shown to have a very serious facial expression as she does not smile towards the camera. This is seen as typical convention of pop rock magazines as the artists are generally presented to be quite fierce and stern. The use of direct eye contact is important as it draws the readers attention in and allows them to feel a person connection with the artist. Lexis The magazine article includes language from the typical lexical field of music to emphasise the theme of my magazine and to appeal to the social group that listen to pop rock music. The idiolect used is formal and conversational to appeal to my target audience as it would be highly inappropriate to include taboo language as my magazine is suited towards mature adults who would perhaps find this type of language rude and offensive. I have also included descriptive language to interest the reader and make them want to read on more.