NATIONAL QUALIFICATIONS CURRICULUM SUPPORT

Business Management
Extended Case Studies (Set 1)

INTERME!IATE "#

T$e S%&ttis$ Qua'i(i%ati&ns Aut$&)it* )egu'a)'* )e+ie,s t$e a))angements (&) Nati&na' Qua'i(i%ati&ns- Use)s &( a'' NQ su..&)t mate)ia's/ ,$et$e) .u0'is$ed 0* LT S%&t'and &) &t$e)s/ a)e )eminded t$at it is t$ei) )es.&nsi0i'it* t& %$e%1 t$at t$e su..&)t mate)ia's %&))es.&nd t& t$e )e2ui)ements &( t$e %u))ent a))angements-

Acknowledgement Lea)ning and Tea%$ing S%&t'and g)ate(u''* a%1n&,'edge t$is %&nt)i0uti&n t& t$e Nati&na' Qua'i(i%ati&ns su..&)t .)&g)amme (&) Business Management3 Lea)ning and Tea%$ing S%&t'and "445 T$is )es&u)%e ma* 0e )e.)&du%ed in ,$&'e &) in .a)t (&) edu%ati&na' .u).&ses 0* edu%ati&na' esta0'is$ments in S%&t'and .)&+ided t$at n& .)&(it a%%)ues at an* stage-

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E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)

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Contents
Introduction Case Study 1: Alton Towers Case Study 2: The Royal Mail Processing Centre, din!urgh Case Study ": Soled #ut$ Case Study %: &order Tweed to &order Tea'd 8 9 11 15 "1

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Introduction
T$is )es&u)%e is t& su..&)t t$e 'ea)ning and tea%$ing .)&%ess (&) Business Management at Inte)mediate " 'e+e'- It %&nsists &( (&u) %ase studies/ ea%$ &( ,$i%$ is a%%&m.anied 0* a num0e) &( 2uesti&ns- Ea%$ 2uesti&n $as 0een a''&%ated ma)1s and/ in ea%$ %ase/ t$e t&ta' num0e) &( ma)1s is ";- T$e)e a)e a's& suggesti&ns &n t$e t*.e &( ans,e)s t$at %&u'd 0e %&nside)ed as a suita0'e )es.&nse t& t$e 2uesti&nThe case studies T$e %ase studies $a+e a num0e) &( (eatu)es< T$e* a)e '&nge) t$an t$e %ase studies used in t$e Business Management Student A%ti+ities (Int ") su..&)t mate)ia's/ &) t$e %ase studies t$at students ,i'' ex.e)ien%e in t$e Nati&na' Assessment Ban1 mate)ia' (&) Business Management- T$e* a)e/ $&,e+e)/ &( a simi'a) 'engt$ t& t$&se %ase studies in t$e (ina' exam T$e* %&+e) se+e)a' a)eas &( t$e %&u)se %&ntent/ and se+e)a' &ut%&mes in t$e unit s.e%i(i%ati&ns- T$e as.e%ts %&+e)ed +a)* ()&m %ase stud* t& %ase stud*/ 0ut t$e )e'e+ant a)eas (&) ea%$ %ase stud* a)e 'isted at t$e end &( t$is int)&du%ti&n T$e* a''&, students t& %&nside) $&, t$e 1n&,'edge and unde)standing t$e* $a+e gained du)ing t$e %&u)se %an 0e a..'ied t& a%tua' 0usiness situati&ns*sing the case studies T$e %ase studies %an 0e used (&) a num0e) &( di((e)ent .u).&ses< 1Re+isi&n = t$e %ase studies %an 0e used at +a)i&us stages &( t$e %&u)se (&) %&ns&'idati&n and )e+isi&n- Be%ause t$e* %&+e) se+e)a' di((e)ent a)eas &( t$e %&u)se %&ntent/ t$e* .)&+ide a g&&d &..&)tunit* t& )e+ie, se+e)a' %&u)se t&.i%s at t$e same time-

E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)

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P)e.a)ati&n (&) t$e exte)na' assessment = t$is is %'&se'* )e'ated t& )e+isi&n- >&,e+e)/ t$e %ase studies %an a's& $e'. students t& integ)ate di((e)ent .a)ts &( t$e %&u)se %&ntent/ ,$i%$ s$&u'd 0ene(it t$em ,$en ta%1'ing t$e exte)na' assessmentP)e.a)ati&n (&) inte)na' assessment = t$e '&nge) %ase studies %an gi+e students .)a%ti%e in dea'ing ,it$ t$e 1ind &( %ase stud* t$at (&)ms .a)t &( s&me inte)na' assessment mate)ia'sAs %'ass)&&m exe)%ises &) a%ti+ities = t$e* %an 0e used as an a'te)nati+e/ &) in additi&n/ t& t$e existing su..&)t mate)ia's (&) Business Management = (&) exam.'e/ t$e Inte)mediate " Student A%ti+ities- T$e* .)&+ide a %$an%e (&) students t& a..'* t$ei) stud* t& &)ganisati&ns as ,e'' as gi+ing t$em exam.'es/ ,$i%$ t$e* %&u'd use 'ate) in inte)na' &) exte)na' assessmentAs a su..'ement t& t$e %&)e text = t$e %ase studies (,it$ &) ,it$&ut t$e 2uesti&ns) %&u'd 0e used t& gi+e students exam.'es &( a%tua' 0usiness and 0usiness &)iented &)ganisati&ns du)ing t$e de'i+e)* &( t$e %&u)se-

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Course co+erage o, the case studies T$e (&''&,ing ta0'e indi%ates t$e %&u)se %&ntent %&+e)ed 0* ea%$ %ase stud*Students s$&u'd 0e (ami'ia) ,it$ t$e a..)&.)iate %&u)se %&ntent 0e(&)e attem.ting t$e %ase stud*Case study A't&n T&,e)s Course content &usiness nter-rise O0?e%ti+es C$anges in t$e 0usiness en+i)&nment !e%isi&n ma1ing .)&%ess ICT in 0usiness &usiness )ecision Areas .Marketing and #-erations/ Ma)1eting = ma)1eting %&n%e.ts/ ma)1eting mix/ ma)1et )esea)%$ &usiness nter-rise T*.es &( 0usiness &)ganisati&n O0?e%ti+es Sta1e$&'de)s ICT in 0usiness &usiness )ecision Areas .Marketing and #-erations/ O.e)ati&ns = t*.es &( &.e)ati&n &usiness nter-rise C$anges in t$e 0usiness en+i)&nment !e%isi&n ma1ing .)&%ess &usiness )ecision Areas .Marketing and #-erations/ Ma)1eting = ma)1eting mix O.e)ati&ns = 2ua'it* &usiness )ecision Areas .0inance and 1uman Resource Management/ >uman Res&u)%es = em.'&*ee )e'ati&ns &usiness nter-rise T*.es &( 0usiness &)ganisati&ns Sta1e$&'de)s Business in(&)mati&n ICT in 0usiness &usiness )ecision Areas .Marketing and #-erations/ Ma)1eting = ma)1eting mix &usiness )ecision Areas .0inance and 1uman Resource Management/ Finan%e = use &( (inan%ia' in(&)mati&n &) )&'e &( (inan%e (un%ti&n

T$e R&*a' Mai' P)&%essing Cent)e

S&'ed Out@

B&)de) T,eed t& B&)de) TeaAd

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Case Study 1: Alton Towers

Read the case study !elow and answer the 5uestions that ,ollow6

A't&n T&,e)s ,as +&ted t$e UBAs num0e) &ne t$eme .a)1 again t$is *ea)- It is '&%ated in t$e $ea)t &( Eng'and in Sta((&)ds$i)e/ ,$e)e t$e)e is eas* a%%ess ()&m 0&t$ t$e M1 and M5/ a't$&ug$ a%%ess t$)&ug$ t$e +i''age &( A't&n t&,a)ds t$e site is di((i%u't- T$e )&ads a)e na))&, and t$e)e a)e t,isting 0ends/ ,$i%$ %&a%$es (ind di((i%u't t& man&eu+)e )&undT$e site e+&'+ed ()&m 0eing a t)aditi&na' Eng'is$ ga)den att)a%ti&n in t$e 1C;4s t& an ex%iting 'eisu)e .a)1 a(te) a %&m.an* de%isi&n ,as made in t$e 1CD4s t& %&n+e)t t$e ga)dens t& an Ame)i%anEst*'e t$eme .a)1- T$e aim ,as t& att)a%t m&)e +isit&)s- T$e idea ,as a su%%ess and &+e) t$e *ea)s t$e .a)1 $as 0een %&nstant'* u.dated ,it$ in%)easing'* 0igge) and m&)e ex%iting )ides and s.e%ta%u'a) att)a%ti&ns- A't&n T&,e)s set &ut t& 0e t$e ma)1et 'eade) ()&m t$e 0eginning- It 0&asts t$e 0est att)a%ti&ns in t$e UB- It ,as t$e (i)st t& $a+e t$e 'a)gest ('ume in t$e ,&)'d in 1CD"T$e %&m.an* ,as ta1en &+e) 0* t$e Tussauds 7)&u. in 1CC4- C$anges ,e)e made t& existing att)a%ti&ns and 'a*&ut &( t$e .a)1- Ot$e) %$anges in%'uded a s$&)t ,a'1 t&,a)ds T$unde) Fa''e*/ 'eading t& t$e >aunted >&useIn 1CC8 t$e m&st s.e%ta%u'a) )ide e+e) seen in t$e UB ,as int)&du%ed- T$is ,as Nemesis = an in+e)ted )&''e) %&aste)- T$e t$)i''ing sus.ended )ide = O0'i+i&n = ,as &.ened in 1CCD- T$is is a +e)ti%a' d)&. )&''e) %&aste)- T$e 'atest additi&n t& t$e .a)1 in "444 is t$e >ex = t$e 'egend &( t$e T&,e)sT$is is a dis&)ientating G$auntedA s,ing- T$ese G,$iteE1nu%1'eA )ides a)e n&, '&%ated in t$e 6ESe%t&)- In 1CC5 a H14m t$emed $&te' &n t$e &uts1i)ts &( t$e .a)1 ,as &.enedPa)ti%i.ants in t$e >aunted >&use and 6ESe%t&) )ides a)e .$&t&g)a.$ed as t$e* ta1e .a)t- T$ese .$&t&g)a.$s a)e )ead* (&) +ie,ing and .u)%$asing at t$e end &( t$e )idesT$e)e is an admissi&n %$a)ge t& t$e .a)1/ 0ut &n%e inside t$e .a)1 a'' t$e )ides and att)a%ti&ns a)e ()ee- Ti%1et .)i%es a)e di((e)entiated and in%'ude Pea1 and O((EPea1/ !a* Ti%1ets/ Fami'* Ti%1ets and Seas&n Ti%1ets-

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Fisit&)s t& t$e .a)1 %an %$&&se t& eat at a +a)iet* &( )estau)ants d&tted a'' &+e) t$e .a)1Ea%$ )ide $as its &,n s&u+eni) s$&. atta%$ed and t$e)e a)e a's& gi(t s$&.s ,$e)e A't&n T&,e)s me)%$andise %an 0e .u)%$ased at .)i%es t& suit a'' .&%1etsA't&n T&,e)s is &.en e+e)* da* t& +isit&)s ()&m a)&und "8 Ma)%$ unti' :1 O%t&0e) ea%$ *ea)- E+e)* *ea) "-9 mi''i&n +isit&)s +isit t$e .a)1- T$e +&'ume &( +isit&)s in t$e summe) means t$at '&ng 2ueues %an (&)m/ a't$&ug$ a ti%1et )ese)+ati&n .)&%ess is in &.e)ati&n (&) t$e m&st .&.u'a) )ides- A't&n T&,e)s is n&t see1ing t& in%)ease t$e num0e) &( +isit&)s .assing t$)&ug$ t$e gates/ 0ut t& en%&u)age .e&.'e t& s.end m&)e &n (&&d and me)%$andise and t& %&me 0a%1 again-

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Alton Towers: 5uestions

1(a) A't&n T&,e)s set &ut t& 0e t$e Gma)1et 'eade)A- Ex.'ain ,$at t$is meansI$at e+iden%e is gi+en in t$e %ase stud* t& suggest A't&n T&,e)s is a%$ie+ing its &0?e%ti+e &( 0eing ma)1et 'eade)@ (")

(0)

(1)

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(a)

State two ad+antages A't&n T&,e)s gained 0* 0eing .a)t &( t$e TussaudAs g)&u.@ (") Name one &t$e) TussaudAs att)a%ti&n(1)

(0) :-

Ex.'ain $&, A't&n T&,e)s 1e.t a$ead &( t$e %&m.etiti&n in t$e *ea)s ()&m 1CD" unti' .)esent(") Ex.'ain t$e 0ene(its t& A't&n T&,e)s &( $a+ing )estau)ants and s&u+eni) s$&.s d&tted a)&und t$e site@

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I$* d&es A't&n T&,e)s use di((e)entiated .)i%es (&) t$ei) admissi&n ti%1ets@ (:) Ex.'ain $&, A't&n T&,e)s %an use ,ield research and desk research t& (ind &ut i( t$e* a)e a%$ie+ing t$ei) &0?e%ti+es(8) Late'* t$e)e $as 0een a '&t &( ad+e)se .u0'i%it* in t$e .)ess %&n%e)ning a%%idents &n G,$iteE1nu%1'eA )ides &n t$e P'easu)e Bea%$/ B'a%1.&&'!& *&u t$in1 t$is ad+e)se .u0'i%it* %&u'd $a+e an e((e%t &n A't&n T&,e)s T$eme Pa)1@ Ex.'ain *&u) ans,e)(:) 7i+e two exam.'es &( $&, A't&n T&,e)s %an .)&m&te itse'( as a sa(e .a)1 t& +isit(") State one ad+antage (&) A't&n T&,e)s &( se''ing ti%1ets &n t$e inte)net7i+e one ad+antage (&) %ust&me)s &( .u)%$asing ti%1ets &n t$e inte)net-

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Alton Towers: suggested solutions

1(a) Ma)1et 'eade) = 1ee.ing a$ead &( t$e %&m.etiti&n/ (i)st ,it$ ideas/ et%Biggest att)a%ti&n in UB and 'a)gest ('ume in 1CD"A%%ess t& m&)e (inan%e/ a%%ess t& m&)e ma)1eting ex.e)tiseMadame TussaudAs Iax,&)1 Museum-

(0) "(a) (0) :-

Jea)s 1CD" = .)esent = 0* int)&du%ing m&)e ex%iting )ides e-g- 'a)gest ('ume (1CD")/ Nemesis (1CC8)/ O0'i+i&n (1CCD)/ >ex ("444) and t$emed $&te' in 1CC5B* di+e)si(*ing int& s$&.s and )estau)ants A't&n T&,e)s ,i'' gene)ate m&)e .)&(its/ s&u+eni)s )ein(&)%e 0)and name/ )estau)ants a'' a)&und t$e .a)1 .)e+ents 2ueues and %ust&me)s $a+ing t& ,a'1 (a)P)i%es a)e di((e)entiated = t& en%&u)age +isit&)s t& t$e site &n 'ess 0us* da*sK t& en%&u)age (ami'ies t& %&meK t& &((e) .)&m&ti&na' .)i%es (&) %e)tain da*s t$at ma* 0e 'ess 0us*Fie'd )esea)%$ = 2uesti&nnai)es %an 0e gi+en t& +isit&)s t& $and in &) send 0a%1/ +isit&)s %an 0e as1ed 2uesti&ns 0* )esea)%$e)s g&ing )&und .a)1!es1 )esea)%$ = in(&)mati&n a0&ut ne, )ides %an 0e gat$e)ed ()&m su..'ie)sLdesigne)s- In(&)mati&n %an 0e %&''e%ted )ega)ding &t$e) t$eme .a)1s (g'&0a''*)-

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Ad+e)se .u0'i%it* %&u'd $a+e a 1n&%1 &n e((e%t &n A't&n T&,e)sPe&.'e mig$t (ee' t$at G,$iteE1nu%1'eA )ides a)e all dange)&us- T$is %&u'd )esu't in (e,e) +isit&)s t& t$e .a)1A't&n T&,e)s %an .)&m&te itse'( as a sa(e .a)1 t& +isit 0* (&%using &n its sa(et* )e%&)d &+e) t$e *ea)s/ and an* sa(et* %e)ti(i%ates t$e* $a+e &0tained- T$e* %&u'd ma1e sa(et* a main (eatu)e (&) an* (utu)e )ides/ and ad+e)tise t$is (a%tA't&n T&,e)s se''ing &n t$e inte)net = m&)e &..&)tunit* (&) ext)a sa'es-

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Cust&me)s n&, .)e(e) .u)%$asing &n'ine = m&)e %&n+enient et%-

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Case Study 2: The Royal Mail Processing Centre, din!urgh

Read the case study !elow and answer the 5uestions that ,ollow6

T$e R&*a' Mai' is .a)t &( t$e P&st O((i%e 7)&u.- T$e P&st O((i%e is a .u0'i% %&).&)ati&n- T$e R&*a' Mai' is )es.&nsi0'e (&) .)&+iding t$e .&sta' se)+i%e in t$e United Bingd&m- T$e R&*a' Mai' &.e)ates &ne &( t$e %$ea.est and m&st e((i%ient .&sta' se)+i%es in Eu)&.e- A ma?&) )eas&n (&) t$is is 0e%ause in 1CC9 it in+ested H"44m in %&m.ute)ised s&)ting ma%$ine)*T$e R&*a' Mai' P)&%essing Cent)e in Edin0u)g$ is &ne exam.'e &( t$e in+estment t$at $as 0een made- Lette)s and .a%1ets .&sted t$)&ug$&ut t$e s&ut$Eeaste)n .a)t &( S%&t'and a)e %&''e%ted and ta1en t& T$e R&*a' Mai' P)&%essing Cent)e- It is )es.&nsi0'e (&) ensu)ing t$at t$e 'ette)s and .a%1ets a)e .)&%essed- T$is .)&%essing in+&'+es s&)ting t$e 'ette)s and .a%1ets s& t$at t$e* %an 0e de'i+e)ed- T$e R&*a' Mai' P)&%essing Cent)e is a Gstate &( t$e a)tA &.e)ati&n/ e2ui..ed t& $and'e 0et,een t$)ee and (&u) mi''i&n 'ette)s and .a%1ets dai'*- T$e Cent)eAs )es.&nsi0i'it* a's& %&+e)s 2ua'it* assu)an%e and %ust&me) 'iais&n- T$e ta)get (&) (i)st %'ass mai' is de'i+e)* t$e next da*- F&) se%&nd %'ass mai' t$e ta)get is de'i+e)* ,it$in t,& da*sT$e use &( in(&)mati&n te%$n&'&g* is +ita''* im.&)tant t& t$e e((i%ien%* &( &.e)ati&ns ,it$in t$e R&*a' Mai' P)&%essing Cent)e- T$e Cent)e uses a %&m0inati&n &( %&m.ute)ised ma%$ine)*/ s.e%ia'ist data0ase s&(t,a)e/ O.ti%a' C$a)a%te) Reade) e2ui.ment/ net,&)1ed .e)s&na' %&m.ute)s and +ide&E%&ding e2ui.ment- T$e .)&%ess &( dea'ing ,it$ in%&ming 'ette)s and .a%1ets $as t$)ee stages< Stage 1 = %an%e''ing (CFC) Stage " = %&ding (MTT) Stage : = s&)ting (LSM)Stage 1: C0C -rocess T$e)e a)e (i+e CFC ma%$ines at t$e Mai' Cent)e- T$e mai' is '&aded int& ma%$ines and t$e* aut&mati%a''* G(a%eA t$e en+e'&.es (i-e- tu)n t$em (a%e u.,a)ds) and G%an%e'A t$e stam.s- T$e mai' is t$en Gtum0'edA &nt& a

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CAS ST*)2 2: T1 R#2A3 MAI3 PR#C SSI(8 C (TR , )I(&*R81

%&n+e*&) 0e't (&) t$e next stage &( t$e .)&%ess- Ea%$ ma%$ine $and'es :4/444 items an $&u)- I( t$is .)&%ess ,e)e %a))ied &ut manua''* ea%$ .e)s&n ,&u'd &n'* .)&%ess 1/444 'ette)s &) .a%1ets .e) $&u)Stage 2: MTT -rocess T$e mai' is guided a'&ng t$e %&n+e*&) 0e't .ast an &.ti%a' %$a)a%te) )eade) (OCR)- T$is OCR )eads t$e .&st%&de and .uts a )ed 0a)%&de (&( t$e .&st%&de) &n t$e en+e'&.e- T$e 0a)%&de is )ead 0* t$e Lette) S&)ting Ma%$ine at t$e next stage in t$e .)&%ess- I( t$e OCR %ann&t )ead a .&st%&de &n a 'ette) &) .a%1et/ t$e .&st%&de is %&.ied and t)ans(e))ed as an image t& a +ide&E %&ding a)ea '&%ated e'se,$e)e in t$e 0ui'ding- In t$e +ide&E%&ding a)ea/ s.e%ia'ist &.e)at&)s ,&)1 &n net,&)1ed .e)s&na' %&m.ute)s- T$e &.e)at&)s )e%ei+e t$e image &( t$e .&st%&de and t$e* use a s.e%ia'ist data0ase (%a''ed a .&st%&de add)ess (i'e) t& %&de t$e images- T$e images a)e t$en sent 0a%1 (&) 0a)E%&ding- T$e mai' in+&'+ed %an t$en 0e in%'uded ,it$ t$e )est &( t$e mai'T$e &.e)at&)s in t$e +ide&E%&ding a)ea .)&%ess at 'east 1/9;4 images an $&u)Stage ": 3SM -rocess T$is stage &( t$e .)&%ess )eads t$e 0a)%&des and s&)ts t$e mai' int& indi+idua' .&stmanL,&manAs )&unds (%a''ed ,a'1s&)ts)- T$e s&)ted mai' t$en %&mes &(( t$e ma%$ines and g&es int& u.)ig$t t)&''e*s- T$ese t)&''e*s %an t$en 0e des.at%$ed t& de'i+e)* &((i%es- I$en it a))i+es/ it is )ead* (&) de'i+e)*In%identa''*/ t$e ,a'1s&)ts a)e %&m.i'ed 0* a s.e%ia'ist s&(t,a)e data0ase .)&g)am ,$i%$ %an ma1e t$em u. in a..)&ximate'* t,& da*s- T$e manua' s*stem .)e+i&us'* used t&&1 5 ,ee1s ()&m sta)t t& (inis$-

1"

E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)

3 Lea)ning and Tea%$ing S%&t'and "445

CAS ST*)2 2: T1 R#2A3 MAI3 PR#C SSI(8 C (TR , )I(&*R81

The Royal Mail Processing Centre,

1-

din!urgh: 5uestions

T$e P&st O((i%e is a .u0'i% %&).&)ati&n- I$at d&es t$e te)m G.u0'i% %&).&)ati&nA mean@ (1) (a) (0) !es%)i0e two inte)na' sta1e$&'de)s in t$e P&st O((i%e!es%)i0e two exte)na' sta1e$&'de)s in t$e P&st O((i%e(") (") (")

"-

:8-

Ex.'ain one &0?e%ti+e t$at t$e P&st O((i%e ma* $a+eT$e R&*a' Mai' P)&%essing Cent)e is an exam.'e &( ('&, .)&du%ti&n(a) (0) Ex.'ain ,$* t$e Cent)e is an exam.'e &( ('&, .)&du%ti&nI$* is s&)ting 'ette)s and .a%1ets suita0'e (&) ('&, .)&du%ti&n@ 7i+e an&t$e) exam.'e &( ('&, .)&du%ti&n

(1)

(") (1)

(%) ;-

T$e R&*a' Mai' uses a s.e%ia'ist data0ase %&ntaining .&st%&des(a) (0) Ex.'ain ,$at a data0ase is!es%)i0e two &t$e) ,a*s in ,$i%$ data0ases %&u'd 0e used in 0usiness (1)

(8)

5-

!es%)i0e three %&sts and three 0ene(its &( using in(&)mati&n te%$n&'&g* at t$e R&*a' Mai' P)&%essing Cent)eEx.'ain $&, t$e indi+idua' .&stmanL,&manAs )&unds $a+e 0een a((e%ted 0* te%$n&'&g*@

(5)

9-

(") .27/

1:

E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)

3 Lea)ning and Tea%$ing S%&t'and "445

CAS ST*)2 2: T1 R#2A3 MAI3 PR#C SSI(8 C (TR , )I(&*R81

The Royal Mail Processing Centre, solutions

1-

din!urgh: suggested

A .u0'i% %&).&)ati&n is .a)t &( t$e .u0'i% se%t&)- It is &,ned and (inan%ed 0* t$e g&+e)nment(a) P&ssi0'e inte)na' sta1e$&'de)s %&u'd 0e em.'&*ees (e-g- ma%$ine &.e)at&)s ,$& de.end &n t$e %&m.an* (&) ,ages et%-)K manage)s (,$& su.e)+ise t$e .)&%essing and ma1e de%isi&ns a0&ut in+estment et%-)K t)ade uni&ns (,$& )e.)esent ,&)1e)s and neg&tiate .a* and %&nditi&ns &n t$ei) 0e$a'()P&ssi0'e exte)na' sta1e$&'de)s %&u'd 0e t$e g&+e)nment (,$& .uts u. t$e m&ne* and ex.e%ts it t& 0e used ,e'')K tax.a*e)s (,$& ex.e%t t& see t$ei) m&ne* 0eing .)&.e)'* used)K %ust&me)s (,$& ,is$ an e((i%ient +a'ue (&) m&ne* se)+i%e)-

"-

(0)

:-

P&ssi0'e &0?e%ti+es in%'ude .)&+iding a %$ea. and e((i%ient se)+i%e t& %ust&me)s (man* %ust&me)s ,i'' 0e tax.a*e)s and/ as a .u0'i% %&).&)ati&n/ 2ua'it* &( se)+i%e is +e)* im.&)tant t& t$e P&st O((i%e)K %&+e)ing %&sts (.u0'i% %&).&)ati&ns d& n&t $a+e t& ea)n .)&(its 0ut t$e P&st O((i%e must n&t '&se m&ne* and must ensu)e it $as (unds (&) in+estment)(a) T$is is an exam.'e &( ('&, .)&du%ti&n 0e%ause a 'a)ge num0e) &( items a)e .)&%essed in t$e same ,a* &n an assem0'* 'ine s*stem = in t$is %ase a %&n+e*&) 0e'tT$e items a)e standa)d (i-e- 'ette)s)K t$e tas1s in+&'+ed a)e )&utine and easi'* 0)&1en d&,n int& %&m.&nent .a)tsK t$e same .)&%esses $a+e t& 0e %a))ied &ut (&) ea%$ 'ette) &) .a%1etK it is .&ssi0'e t& identi(* .)&0'ems (e-g- 'ette)s ,it$ un%'ea) .&st%&des)K a 'a)ge +&'ume &( items must 0e .)&%essedK items must 0e .)&%essed 2ui%1'*- E((e%ti+e'*/ t$is is t$e e2ui+a'ent &( mass .)&du%ti&n (&) mass %&nsum.ti&nExam.'es %&u'd in%'ude an* .)&du%t manu(a%tu)ing .)&%ess in+&'+ing an assem0'* 'ine/ (&) exam.'e/ %a)sK e'e%t)&ni% g&&dsK (&&d manu(a%tu)eK 0)e,e)* 0&tt'ing .'antA data0ase is an e'e%t)&ni% (i'ing s*stem ,$i%$ %a))ies in(&)mati&n &n a 'a)ge num0e) &( items-

8-

(0)

(%)

;-

(a)

18

E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)

3 Lea)ning and Tea%$ing S%&t'and "445

CAS ST*)2 2: T1 R#2A3 MAI3 PR#C SSI(8 C (TR , )I(&*R81

(0)

!ata0ases %&u'd 0e used in 0usiness as (&''&,s< Em.'&*ee )e%&)ds = in t$is ,a* it is eas* t& (ind &ut in(&)mati&n &n age/ t)aining/ sa'a)* 'e+e'/ *ea)s &( se)+i%e and s& &nCust&me) )e%&)ds = t$is %an 0e used (&) ma)1eting .u).&ses = (&) exam.'e/ a mai' s$&tK ma)1et )esea)%$ (,$& 0u*s ,$at)/ and s& &n!esigns = ,$e)e 0usiness uses a num0e) &( di((e)ent designs (&) .)&du%ts/ in(&)mati&n &n %&m.&nents/ et%/ %an 0e $e'd &n a data0aseSt&%1 )e%&)ds = st&%1s %an 0e 1e.t &n a data0ase = (&) exam.'e/ .a)t num0e)s et%/ and em.'&*ees %an (ind &ut ,$at is in st&%1 at an* time-

5-

C&sts = initia' %&sts &( insta''ati&nLmaintenan%e %&sts/ 0)ea1d&,n %&sts/ t)aining %&sts (&) &.e)at&)s/ et%Bene(its = in%)eased .)&du%ti+it*/ 'ess ,aste/ im.)&+ement in ,&)1ing en+i)&nment et%Ia'1s&)ts (&) .&stmen and .&st,&men a)e made u. using a s.e%ia'ist s&(t,a)e data0ase .)&g)am- T$ese %an 0e made u. in t,& da*s instead &( t$e manua' s*stem &( six ,ee1s- T$is ma* mean t$at )&utes %$ange 2ui%1'* de.ending &n +&'ume &( mai'- P&stman and ,&men ma* $a+e t& 0e%&me a%%ust&med t& %$anges &( )&ute-

9-

1;

E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)

3 Lea)ning and Tea%$ing S%&t'and "445

CAS ST*)2 ": S#3 ) #*T$

Case Study ": Soled #ut$

Read the case study !elow and answer the 5uestions that ,ollow6

&ackground TES&'e Ltd .)&du%e (as$i&n 0&&ts and indust)ia' (&&t,ea)/ ,$i%$ a)e s&'d unde) t$e 0)and name &( M!s- T$is (&&t,ea) 0)and %an &n'* 0e 0&ug$t in s.e%ia'ist )etai' &ut'ets t$)&ug$&ut t$e UB &) ()&m t$ei) &,n s$&./ ,$i%$ is situated in t$e $ea)t &( L&nd&n!u)ing t$e mid 1CD4s t& t$e mid 1CC4s t$e %&m.an* a%$ie+ed $uge su%%esses- T$ei) (&&t,ea) )ange ,as .a)ti%u'a)'* .&.u'a) ,it$ t$e student segment &( t$e ma)1et/ 0e%ause &( t$ei) du)a0i'it*- Sa'es t& &t$e) segments &( t$e ma)1et ,e)e a's& in%)easing/ as ,e)e t$ei) .)&(itsT$e manage)s &( t$e %&m.an* de%ided t& ex.and t$ei) (a%t&)* t& %&.e ,it$ t$is in%)eased demand/ ,$i%$ a's& meant d&u0'ing t$ei) ,&)1(&)%eThe -resent situation T$ei) (a%t&)* is situated in a )u)a' a)ea a..)&ximate'* "44 mi'es ()&m t$ei) L&nd&n st&)e- Ne, em.'&*ees ,e)e )e%)uited ()&m t$e '&%a'it* and a)e gi+en &ne da*As t)aining in t$e .)&du%ti&n .)&%ess ,$en t$e* (i)st sta)tedManagement int)&du%ed a G.ie%e,&)1A )ate/ ,$i%$ means em.'&*ees a)e .aid (&) ea%$ item &( (&&t,ea) t$e* .)&du%e- T$e manage)s 0e'ie+ed t$is s*stem is an in%enti+e t& in%)easing .)&du%ti+it*- >&,e+e)/ t$e ne, )e%)uits made man* mista1es and a '&t &( t$e (&&t,ea) .)&du%ed $ad t& 0e )e?e%tedT$e ex.e)ien%ed ,&)1e)s sta)ted )us$ing t$ei) ,&)1 in &)de) t& in%)ease t$ei) ,ages and t$is 'ed t& an in%)eased num0e) &( %&nsume) %&m.'aints )ega)ding (au't* &) .&&) 2ua'it* g&&ds- Added t& t$is ,as t$e in%)eased %&m.etiti&n ()&m t)aine) manu(a%tu)e)s- T$e M!s 0)and sa, its sa'es (igu)es d)&. 0* ;4 .e) %ent ,it$in t$)ee *ea)s/ ,$i%$ ,as a $uge '&ss &( ma)1et s$a)e-

15

E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)

3 Lea)ning and Tea%$ing S%&t'and "445

CAS ST*)2 ": S#3 ) #*T$

T,&Et$i)ds &( t$e ,&)1(&)%e $a+e n&, 0een made )edundant- T$&se )emaining (ee' +e)* inse%u)e and a)e un$a..* ,it$ t$ei) %u))ent ,&)1ing %&nditi&ns- P)&du%ti&n $as 0een 'imited/ ,$i%$ means t$e* a)e '&sing &ut &n ,ages- T$e e2ui.ment t$e* use is %&nstant'* 0)ea1ing d&,n/ 'eading t& (u)t$e) time '&st (&) ,$i%$ t$e* a)e n&t 0eing .aidT$e )emaining ,&)1e)s $a+e as1ed t$e management t& %$ange t$ei) .a*ment s*stem t& a gua)anteed ,ee1'* ,age (&) t$e $&u)s t$e* ,&)1- T$e* $a+e t$)eatened t& ,it$d)a, t$ei) 'a0&u) i( %&nditi&ns d& n&t im.)&+e#-tions ,or the ,uture T$e manage)s &( TES&'e Ltd $a+e dis%ussed t$e (&''&,ing &.ti&ns1C$ange t$e .a*ment s*stem (&) t$e em.'&*ees and im.)&+e maintenan%e .)&%edu)es &n t$e ma%$ine)*- T$is ,&u'd eat int& t$ei) a')ead* )edu%ed .)&(its and ,&u'd n&t 0e .&.u'a) ,it$ t$e s$a)e$&'de)sBee. t$e .)esent .a*ment s*stem (&) t$e em.'&*ees and instead m&+e int& t$e %asua' (&&t,ea) )ange and $&.e t$at t$e em.'&*ees ,i'' a%%e.t t$e %$ange- T$is ,&u'd in+&'+e s&me m&di(i%ati&n and u.g)ading &( existing ma%$ine)*- Finan%e %&u'd 0e a .)&0'em>a+e a %&m0inati&n &( 0&t$ &.ti&ns- 7i+e t$e em.'&*ees a gua)anteed ,age and di+e)si(* int& t$e %asua' (&&t,ea) ma)1et-

"-

:-

A(te) %a)e(u' %&nside)ati&n t$e management %$&&se O.ti&n :-

19

E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)

3 Lea)ning and Tea%$ing S%&t'and "445

CAS ST*)2 ": S#3 ) #*T$

Soled #ut$: 5uestions

1C$a''enges (&) 0usiness %an %&me ()&m inte)na' andL&) exte)na' .)essu)esEx.'ain two su%$ .)essu)es a((e%ting t$e %u))ent situati&n &( TES&'e Ltd"Ex.'ain t$e stages in t$e .)&du%t 'i(e %*%'e &( t$e M!s (&&t,ea) 0)and and state ,$i%$ stage it is n&, at-

(8)

(D)

:-

Em.'&*ee )e'ati&ns at TES&'e Ltd su((e)ed 0e%ause &( t$e ne, .a*ment s*stem- Ex.'ain ,$at t$e >uman Res&u)%es !e.a)tment &( TES&'e Ltd %&u'd $a+e d&ne t& a+&id t$ese .)&0'ems(8) In t&da*As %&m.etiti+e ma)1ets 2ua'it* .)&du%ts a)e ext)eme'* im.&)tant- Ex.'ain ,$at measu)es TES&'e Ltd %&u'd $a+e int)&du%ed t& ensu)e a $ig$ 2ua'it* .)&du%t )ea%$ed t$e %&nsume)(8) .29/

8-

1D

E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)

3 Lea)ning and Tea%$ing S%&t'and "445

CAS ST*)2 ": S#3 ) #*T$

Soled #ut$: suggested solutions

1Inte)na' .)essu)es %&u'd in%'ude< I&)1(&)%e un,i''ing t& %&ntinue ,it$ .)esent ,&)1ing %&nditi&nsLa%1 &( t)aining in ma1ing %asua' (&&t,ea)La%1 &( (inan%e t& ada.t existing ma%$ine)*L0u* ne, ma%$ine)*Existing s$a)e$&'de)s ,$& ,i'' $a+e )edu%ed di+idends-

Exte)na' .)essu)es %&u'd in%'ude< Ma)1et is a')ead* nea) satu)ati&n = '&ts &( %&m.etiti&n P&'iti%a' = e-g- int)&du%ti&n &( t$e minimum ,age (i-e- 'a,s .)&te%ting .e&.'e at ,&)1) E%&n&mi% =an* %$ange t& inte)est )ates %&u'd a((e%t '&an )e.a*ments &( ma%$ine)*L(a%t&)* et% S&%ia' = %$anging attitudes t& .&''uti&nLg)een issuesLanima' )ig$ts e-g- ensu)ing it is &n'* man made (i0)es used in .)&du%ti&n Te%$ni%a' Euse &( t$e inte)net (&) (aste) %&mmuni%ati&ns/ et%"P)&du%t Li(e C*%'e !e+e'&.mentLint)&du%ti&n : .)&du%t is 0eing designed Int)&du%ti&n ,$en .)&du%t is ne, &n ma)1et Sa'es a)e usua''* '&, at t$is stage Lengt$ &( stage +a)ies a%%&)ding t& .)&du%t7)&,t$ = .)&du%t is 0e%&ming esta0'is$ed C&nsume)s a)e m&)e a,a)e &( its existen%e Sa'es sta)t t& in%)ease as m&)e %&nsume)s 0u* it P)&du%t sta)ts t& ma1e a .)&(itMatu)it*Lsatu)ati&n = .)&du%t $as 0e%&me (u''* esta0'is$ed Sa'es a)e at a maximum P)&du%t $as a $uge ma)1et s$a)e N& m&)e sa'es g)&,t$ .&ssi0'e un'ess .)&du%t %$anged in s&me ,a*-

1C

E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)

3 Lea)ning and Tea%$ing S%&t'and "445

CAS ST*)2 ": S#3 ) #*T$

!e%'ine : sa'es sta)t t& de%'ine = .&ssi0'* 0e%ause &( m&)e %&m.etiti&n P)&du%t is n& '&nge) )e2ui)ed 0* %&nsume)s P)&du%t is (&)%ed &ut &( t$e ma)1etM!s is in t$e de%'ine stage:T$e $uman )es&u)%es de.a)tment %&u'd $a+e< .)e.a)ed ?&0 des%)i.ti&ns (s.e%i(i%ati&ns) (&) t$e &)ganisati&n .)e.a)ed .e)s&n s.e%i(i%ati&ns = used t$ese t& mat%$ t& t$e ?&0 des%)i.ti&n &((e)ed m&)e t$an &ne da*As t)aining = .e)$a.s an indu%ti&n t)aining t& em.$asise t$e %u'tu)e &( t$e &)ganisati&n used a 0ette) s*stem &( )emune)ati&n t& ensu)e a'' em.'&*ees ,e)e .aid (ai)'* $ad a 0ette) s*stem (&) t$e ,$&'e )e%)uitment and se'e%ti&n .)&%ess int)&du%ed a sta(( a..)aisa' s*stem = em.$asising $&, t$is %&u'd $e'. .)&m&ti&nL.a* et% int)&du%ed a (&)ma' g)ie+an%e and dis%i.'ine .)&%edu)e 8Measu)es t& ensu)e 2ua'it*< Int)&du%e a 2ua'it* %&nt)&' .)&g)amme Int)&du%e T&ta' Qua'it* Management s*stem (i( student sa*s TQM ,it$&ut ex.ansi&n/ &n'* gi+e M ma)1) M&nit&) t$e .)&du%ti&n .)&%ess at ea%$ stage t& e'iminate su0standa)d g&&ds 7i+e t$e ,&)1e)s m&)e )es.&nsi0i'it* (&) ensu)ing 2ua'it*Ls&'+ing .)&du%ti&n .)&0'ems Int)&du%e 2ua'it* %i)%'es In+estigate $&, *&u) %&m.etit&)s maintain 2ua'it* (0en%$ma)1ing)-

"4

E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)

3 Lea)ning and Tea%$ing S%&t'and "445

CAS ST*)2 %: &#R) R T4

) T# &#R) R T A')

Case Study %: &order Tweed to &order Tea'd

Read the case study !elow and answer the 5uestions that ,ollow6

&ackground Sand* and 7i''ian $a+e 0een $a..i'* ma))ied (&) ?ust &+e) se+en *ea)s- T$e* met eig$t *ea)s ag& at a texti'e (a%t&)* in >a,i%1/ ,$e)e t$e* 0&t$ sta)ted ,&)1 a(te) 'ea+ing s%$&&'- T$e texti'e (a%t&)* ,as t$e 0iggest em.'&*e) in t$e a)ea!u)ing t$ese *ea)s t$e* sa+ed $a)d and (ina''* 0&ug$t t$ei) d)eam $&use = a (&u)E0ed)&&m deta%$ed t)aditi&na' 0unga'&,- T$e $&use needed u.g)ading/ s& t$e %&u.'e managed t& get it at a 0a)gain .)i%e- T$e* .ut d&,n a g&&d de.&sit and t&&1 a m&)tgage (&) H54/444- T$e* ,e)e '&&1ing (&),a)d t& )en&+ating t$e $&use &+e) timeThe -resent situation T$e texti'e t)ade ,as t$e main indust)* in t$e S%&ttis$ B&)de)s- In t$e .ast (e, *ea)s/ $&,e+e)/ (a%t&)s su%$ as $ig$ .)i%es (&) %as$me)e ,&&' and de%'ining &)de)s ()&m Na.an and Ame)i%a $a+e 'ed t& s$&)tEtime ,&)1ing and s&me )edundan%ies ,it$in t$e indust)*Last *ea) Sand* and 7i''ian ,e)e 0&t$ made )edundant at t$e same timeFa%ed ,it$ t$e .)&s.e%t &( m&+ing a,a* t& (ind ,&)1 &) 0eing unem.'&*ed/ t$e* de%ided t$e* ,&u'd sta)t u. t$ei) &,n 0usiness- T$e* ,&u'd )un a Bed and B)ea1(ast guest$&use- T$e S%&ttis$ B&)de)s is a .&.u'a) t&u)ist a)ea and t$e %&u.'e 'i+ed in a +e)* 0eauti(u' s.&t- It ,as a's& &n t$e main )&ute (&) t)a+e''e)s t& 0&t$ sides &( t$e 0&)de)- T$e* de%ided t& use t$ei) )edundan%* m&ne* t& u.g)ade t$e a%%&mm&dati&n immediate'* t& t$e )e2ui)ed standa)dSand* and 7i''ian 1n&, n&t$ing a0&ut )unning a 0usiness- T$e* a)e $&.ing t& (ind s&me use(u' in(&)mati&n &n )unning a Bed and B)ea1(ast 0usiness and ,$et$e) t$e)e a)e an* g&+e)nment g)ants a+ai'a0'e t& $e'. t$em get sta)tedSand* a))anged a meeting ,it$ t$e 0an1 manage) t& $a+e a ta'1 a0&ut t$ei) ne, 0usiness- T$e* ,&u'd need a ne, 0usiness a%%&unt and $e'. in .)e.a)ing a 0usiness .'an-

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E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)

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T$e %&u.'e a)e a,a)e &( t$e im.&)tan%e &( in(&)mati&n te%$n&'&g* t& $e'. t$em )un t$ei) 0usiness- T$e* $a+e set aside H"/444 (&) a ne, %&m.ute)/ an* s&(t,a)e t$e* mig$t need and a g&&d 2ua'it* .)inte)- T$e* $a+e de%ided ,$at tas1s ea%$ &( t$em ,i'' 0e )es.&nsi0'e (&)- Sand* ,i'' '&&1 a(te) t$e a%%&unts and neg&tiate an* g)ants t$at ma* 0e a+ai'a0'e (&) t$e 0usiness- 7i''ian $as ag)eed t& '&&1 a(te) 0&&1ings/ %ust&me) %&))es.&nden%e and .)&m&ti&na' mate)ia'/ in%'uding design &( 'ea('ets and 0usiness %a)ds (&) t$e 0usinessT$e* $a+e )ead a '&t a0&ut ad+e)tising 0usinesses &n t$e inte)net and t$in1 t$is ,&u'd &((e) a '&t &( &..&)tunit* (&) t$ei) Bed and B)ea1(ast 0usiness-

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E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)

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&order Tweed to &order Tea'd: 5uestions

1(a) Suggest t$e m&st suita0'e t*.e &( 0usiness &)ganisati&n (&) Sand* and 7i''ian t& set u.- 7i+e )eas&ns (&) *&u) ans,e)Identi(* a .&ssi0'e e;ternal sta1e$&'de) in t$ei) 0usinessState ,$at inte)est t$at sta1e$&'de) ,&u'd $a+e(8)

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!es%)i0e two use(u' s&u)%es &( in(&)mati&n t$at ,&u'd $e'. Sand* and 7i''ian (ind &ut i( t$ei) +entu)e ,&u'd 0e su%%ess(u'(a) 7i+e two )eas&ns ,$* an IT t)aining %&u)se ,&u'd 0ene(it Sand* and 7i''ian!es%)i0e two ,a*s t$e* %&u'd use t$e inte)net t& su..&)t t$ei) 0usiness-

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Sand* $as ag)eed t& 0e )es.&nsi0'e (&) t$e 0usiness a%%&unts- Ex.'ain ,$* ,inancial -lanning and maintaining ,inancial records a)e essentia' (&) 0usiness su)+i+a'(;) 7i''ian $as ag)eed t& '&&1 a(te) t$e ma)1eting as.e%t &( t$e 0usinessEx.'ain t$e im.&)tan%e &( t$e marketing mi; t& a 0usiness su%$ as Sand* and 7i''ianAs(5) .27/

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E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)

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&order Tweed to &order Tea'd: suggested solutions

1(a) Pa)tne)s$i. )e'ati+e'* eas* t& set u. s$a)e &( ideas s.e%ia'ist s1i''s &( ea%$ .a)tne) %&+e) (&) i''nessL$&'ida*s 0usiness a((ai)s %an 0e 1e.t .)i+ate P)i+ate Limited C&m.an* 'imited 'ia0i'it* easie) t& )aise %a.ita' d&es n&t need t& 0e diss&'+ed i( &,ne) dies

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T$e 0an1 = t$e* ,&u'd ,ant t& esta0'is$ .)&(ita0i'it* 'e+e's t& ensu)e an* '&ans %&u'd 0e )e.aidSu..'ie)s = t$e* ,&u'd ,ant t& ma1e su)e t$e* ,e)e .aid .)&m.t'* (&) t$ei) su..'iesL&%a' %&mmunit* = t$e* ,&u'd ,ant t& ma1e su)e t$e)e ,as n& additi&na' n&ise/ .&''uti&n &) t)a((i% %&ngesti&n in t$e a)ea a)&und t$e 0usiness-

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P)ima)* ((ie'd) in(&)mati&n = gat$e)ing t$e in(&)mati&n di)e%t'* (&) t$ei) &,n .u).&ses e-g- ma)1et )esea)%$ in(&)mati&n &n %&m.etit&)s .)i%ing/ ma)1et s$a)e/ ad+e)tising media su%%esses/ et%Se%&nda)* (des1) in(&)mati&n = using existing s&u)%es &( in(&)mati&n e-g- t)ade ass&%iati&n ?&u)na's/ g&+e)nment statisti%s &n %&nsume) s.ending/ )e.&)ts in t$e ne,s.a.e)s/ ad+i%e ()&m a '&%a' ente).)ise %&m.an* et%-

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T$e* ,i'' gain unde)standing and %&n(iden%e is using t$e e2ui.ment and s&(t,a)e .a%1agesT$e* %an use it t& .)&du%e 'ette)s/ in+&i%es/ ad+e)tising ('*e)s and n&ti%es/ .)e.a)e a%%&unts and 0udgets/ et%-

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T$e* %&u'd< $a+e an emai' add)ess (&) %ust&me)s t& send 0&&1ings .)&du%e t$ei) &,n ,e0 .age t& ad+e)tise t$ei) guest$&use = ,e0 .age ,i'' s$&, .i%tu)es &( )&&ms/ s$&, .)i%es %$a)ged et% (ind &ut in(&)mati&n a0&ut %&m.etit&)s/ su..'ie)s/ et%-

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Finan%ia' .'anning and maintaining (inan%ia' )e%&)ds a)e essentia' 0e%ause t$e*< ensu)e t$e)e is en&ug$ %as$ %&ming in t& %&+e) da*Et&Eda* %&sts $e'. ,it$ ma1ing g&&d 0usiness de%isi&ns

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E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)

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%an $e'. .'an (utu)e st)ategies

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E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)

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a)e used t& measu)e t$e .e)(&)man%e &( t$e 0usiness a)e used t& esta0'is$ t$e .)&(ita0i'it* &( t$e 0usinessa)e used t& .)e.a)e .L' a%%&unt and 0a'an%e s$eet %an $e'. m&nit&) and %&nt)&' %&sts/ et%-

T$e ma)1eting mix is im.&)tant (&) t$e (&''&,ing )eas&ns< It %&nsists &( t$e 8Ps< .)&du%t/ .)i%e/ .)&m&ti&n and .'a%eA %&m0inati&n &( a'' (&u) ,i'' $e'. se'' t$ei) se)+i%eJ&u must %)eate a su%%ess(u' mix &( t$e (&u)ItAs a0&ut t$e )ig$t .)&du%t &) se)+i%e s&'d at t$e )ig$t .)i%e in t$e )ig$t .'a%e using t$e m&st suita0'e .)&m&ti&nT$ese (&u) ing)edients a)e needed t& meet t$e aim &( t$e 0usinessAt di((e)ent stages/ de.ending &n %i)%umstan%es/ *&u ,i'' need t& a'te) t$e mixA ma)1eting mix %an 0e designed t& suit t$e s.e%i(i% )e2ui)ements &( t$e ma)1et situati&nAn &.timum ma)1eting mix %an in%)ease .)&(ita0i'it*It is a te%$ni2ue (.)&%ess) used 0* 0usinesses t& ma1e %&nsume)s a,a)e &( t$ei) .)&du%tLse)+i%e-

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E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)

3 Lea)ning and Tea%$ing S%&t'and "445