Results of Study

The samples consist of 80 respondents with 33 male and 47 females with 50% of the
respondents are at the age of 21-23 and 33.8% between age 24-26. Most of the respondents
(51.3%) are Diploma holders and 37.5% are Bachelor Degree holders and are drawing and
earning an income range from S$20,001 to S$40,000.
*Pie chart attached on Appendix
Gender
Frequency
Male
Valid Female
Total

Percent

Valid Percent

Cumulative Percent

33

41.2

41.2

41.2

47

58.8

58.8

100.0

80

100.0

100.0

Age
Frequency

Percent

Valid Percent

Cumulative Percent

18 - 22

4

5.0

5.0

5.0

21 - 23

40

50.0

50.0

55.0

24 - 26

27

33.8

33.8

88.8

Valid 27 - 29

2

2.5

2.5

91.3

30 - 32

5

6.3

6.3

97.5

33 - 35

2

2.5

2.5

100.0

80

100.0

100.0

Total

Highest Education
Frequency

Percent

Valid Percent

Cumulative Percent

PSLE

1

1.3

1.3

1.3

A Levels

3

3.8

3.8

5.0

Diploma

41

51.3

51.3

56.3

Valid Bachelor

30

37.5

37.5

93.8

Masters

3

3.8

3.8

97.5

pHD

2

2.5

2.5

100.0

Total

80

100.0

100.0

Income
Frequency

Percent

Valid Percent

Cumulative Percent

< S$20,000

22

27.5

27.5

27.5

S$20,001 - 30,000

25

31.3

31.3

58.8

S$30,001 - 40,000

23

28.8

28.8

87.5

S$40,001 - 50,000

4

5.0

5.0

92.5

> S$50,000

6

7.5

7.5

100.0

80

100.0

100.0

Valid

Total

181 -. Deviation Std.054 . value (2-tailed) is 0.056 . gender. Error 95% (2- Difference Difference Confidence tailed) Interval of the Difference Equal On average. A independent T-test is conducted to test on these hypotheses: 1) Genders H 0 – There is no significant difference for both male and female average apparel spending online.770 .095 .740 .135 42 1.05 Sig.180 -. variances how much do assumed you spend on Equal apparels each variances purchase? not .666 1. t df Sig. value.054 . the result from Independent T-test has shown that Sig.683 Lower Upper 70 . Error Mean 30 1.664 assumed However.695 64.097 and > 0.817 1.305 .Demographics such as age. . This refers to both genders have no significant difference in average apparel spending and accept null hypothesis.087 .43 .097 .119 Independent Samples Test Levene's t-test for Equality of Means Test for Equality of Variances F Sig. Mean Std.73 . how much do N Male you spend on apparels each Female purchase? Mean Std.305 . H 1 – There is a significant difference in the average apparel spending between male and females Group Statistics Gender On average. income and education is believed to have relationship towards online purchase behaviour.

042 .23 .82 .554 1.24 21 .32 .000 -1.97 1.74 27 .26 27 .375 .73 .98 30 .740 -2.55 2. how much do you spend on apparels each purchase? Sum of Squares Between Groups df Mean Square F 3.713 -2.458 1.55 30 .35 -.125 .638 .48 1.366 -3.29 -.58 1.000 -1.917 .69 33 .22 -.554 .763 .467 1.26 .69 18 .638 .000 -1.042 .29 1.000 .581 Total 41.82 24 .638 .55 18 .000 -2.66 24 .667 .26 -.778 71 Sig.83 .32 .667 . Error Sig.83 33 .835 -1.65 27 .65 .29 30 .919 -2.083 .125 .69 .833 .82 1.458 1.97 30 .333 Multiple Comparisons Dependent Variable: On average.000 .000 -1.713 -.467 1.62 18 .364 .88 27 .561 1.170 .696 1.557 .23 -.29 .500 .22 2.73 1.22 -.740 -.23 -.62 3.73 27 .561 .884 -1.22 21 .35 -.62 33 .554 .88 30 .88 1.561 .201 1.22 -.000 -2.23 24 .696 .201 1.24 2.763 .67 24 . Difference (I-J) 18 .22 1.66 1.500 .23 -.35 -1.35 -1.167 .26 .958 .375 .919 -3.542 .000 -.958 .696 .765 -1.35 -.500 .000 -1.88 .917 .35 .000 -1.364 .833 . how much do you spend on apparels each purchase? Scheffe (I) Age (J) Age Mean Std.2) Age group ANOVA On average.97 18 .919 -1.32 .73 27 .98 18 .83 .55 3.98 2.561 1.919 -1.042 .542 .000 -.403 5 .22 -.22 .32 95% Confidence Interval Lower Bound Upper Bound 21 .884 -3.554 1.083 .62 1.22 21 .000 -1.49 1.681 Within Groups 38.987 -2. 1.000 -1.58 33 .987 -1.69 33 .98 1.835 -.042 .67 1.583 .583 .74 1.26 .49 24 .26 -.765 -.97 2.083 .696 1.23 .69 2.29 .29 .82 24 .167 .32 .22 21 .69 1.83 33 .48 21 .083 .557 .375 66 .

69 3.289 .289 .000 -.000 -1.986 -1.000 -.32 1.500 -1. .242 .48 -.11 1.421 .30.30.638 .500 .30.000 -.48 1.000 .000 S$40.000 S$40.802 -1.000 .807 -1.001 .289 .40.72 S$40.40.83 1.408 .000 -.13 1.46 1.422 > S$50.990 -1.681 .001 .236 1.09 .40.30.77 < S$20.313 .06 .362 .001 .001 .13 < S$20.16 S$40.000 S$20.000 -.001 . how much do you spend on apparels each purchase? Sum of Squares df Mean Square Between Groups 1.001 .422 .226 .50.56 1.807 -.50.81 S$20.839 -1.72 .958 -1.40.08 1.421 .000 -.539 .242 .50.001 .993 -1.333 and it is > 0.993 .000 -.000 . how much do you spend on apparels each purchase? Scheffe (I) Income (J) Income Mean Difference (I-J) Std.000 .11 > S$50.000 .358 1. 95% Confidence Interval Lower Bound Upper Bound S$20.30.58 1.024 .44 .250 .09 S$40.426 .000 .024 .608 .362 .001 .958 -.16 1.000 .778 71 F Sig.33 1.86 1.802 -.357 1.001 .146 67 Total 41. 3) Income ANOVA On average.89 .000 -.000 -1.426 .245 .000 -1.500 .50.986 -1.599 Multiple Comparisons Dependent Variable: On average.001 .000 .000 .56 .06 S$30.024 . Error Sig.000 .13 1.000 .000 -.226 .44 < S$20.77 .83 > S$50.69 The Sig.001 .000 .357 1.000 S$30.89 > S$50.13 S$30.50.839 -. Value between group on age and spending is 0.250 .539 .000 .11 < S$20.250 .000 -.000 .001 .001 .358 1.001 . This has shows that the age group does not have any statistical significance differences with spending.30 .289 .024 .08 S$30.000 S$30.313 .245 .86 S$20.05.250 .001 .46 S$20.81 1.58 > S$50.000 -1.632 4 Within Groups 40.33 < S$20.366 -.11 1.236 1.40.990 -1.

Value between group on income and spending is 0.00 .56 .21 1.00 . how much do you spend on apparels each purchase? N Mean Std.32 1.85 2 3 Total 72 1.770 . This has shows that the income does not have any statistical significance differences with spending.38 1.311 and it is > 0. Value between group on income and spending is 0. . .141 1.090 1. how much do you spend on apparels each purchase? Sum of Squares Between Groups df Mean Square 3.00 1.745 .74 1 4 ANOVA On average.85 8.580 Total 41.50 .608 and it is > 0. .128 1. 4) Education Descriptives On average.778 71 F 1.707 .767 .58 . .528 5 .00 1 1 pHD 2 2.000 . 1 1 A Levels 2 2.000 -10.71 1 3 Diploma 36 1.05. Error 95% Confidence Interval for Mean Minimum Maximum Lower Bound Upper Bound PSLE 1 1. This has shows that education does not have any statistical significance differences with spending.50 .311 The Sig.706 Within Groups 38. .84 1 4 Bachelor 28 1.414 1.217 Sig.79 1 3 Masters 3 1.05.250 66 . Deviation Std.500 -3.71 14.The Sig.00 1.000 1.