PREFACE

Marketing as a subject of study, has received wide-spread support from both academic and business segment people. The topic “Study of customer satisfaction & perception towards ICICI Prudential Life Insurance Products” was selected as to understand the financial need and importance with special reference to ICICI Prudential Life Insurance Pvt Ltd. Samrala. As the cost control refers to the administration of all the analysis of cost control ratios and sources and application of funds and the company by studying, interpreting various financial statements using various techniques such as comparative statements analysis etc. Even efforts have been made to collect the relevant information about the topic. The present study about “Study of customer satisfaction & perception towards ICICI Prudential Life Insurance Products” in ICICI Prudential Life Insurance Pvt Ltd. Samrala. It based on my six months project study in Sales and Marketing Department in ICICI Prudential Life Insurance Pvt Ltd. This training gives me an opportunity to make a study and analysis the system adopted by the organization. It enables me to build the practical knowledge acquired during the class study with practical training received during my project.

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Prof.K. RAMANDEEP KAUR ii .Sharma of Cordia College Sanghol for their constant support. Kiranjit Kaur (Asst. One of the most pleasant aspects in collecting the necessary and vital information and compiling it is the opportunity to thank all those who have actively contributed to it. Management) of Cordia Institute of Business Management for the invaluable guidance and constant encouragement which he extended to me throughout my research project. but also an expression of indebtedness to all those who have helped in the completion process of the project.ACKNOWLEDGEMENT Acknowledgement is not only a ritual. I express my deepest and sincerest gratitude and thanks to my guide Prof. I would also like to express my sincere thanks to the authors whose works I have had the privilege to consult and quote in my research project and to the Director R.

60. Several global players have emerged and the market has changed significantly. which has been growing at a faster pace. General Insurance is another segment. iii . making it the 2nd largest life insurance company in the country.2 per cent in the US. Corporate non-life premium was projected to grow from Rs 84 billion in 1998-99 to Rs 386 billion in 2009-10 and personal line non-life from Rs 4 billion to Rs 51 billion. In India currently the life insurance premium as a percentage of GDP is 1. next only to LIC.. was created.000 Cr. Life Insurance sector is one of the key areas where enormous business potential exists.1. but in the liberalized scenario. In the life Insurance segment the Life Insurance Corporation of India (LIC) is the major player. It is constituted in to seven Zones.. In the changed scenario. The Insurance sector. and 2nd Life Insurance Company in India.000 LIC agents in India. The ICICI Group has been in existence since 1955 when ICICI Ltd. the life insurance premiums were projected to grow at around 18% to 20% from Rs 215 billion in 1998. The LIC has 2050 branches. Today ICICI Life Insurance has a customer base of 4 million with total assets exceeding Rs. ICICI Prudential started in 2000 as subsidiary of ICICI Ltd. provides greater opportunities.99to Rs 592 billion in 2004-05 and to Rs 1450 billion by 2009-10.EXECUTIVE SUMMARY ICICI Prudential Life Insurance is one of the largest Insurance networks in the country. the expectation is that the low Insurance premium as a percentage of GDP prevailing in India will improve and will offer better opportunities to the insurance players. Currently there are 5. 00.3 per cent against 5. after the opening up.

No. Findings & Recommendations 73-76 7. Bibliography 81-82 10. 1. Particulars Industry Profile Page No. Limitations to the Study 77-78 8. Conclusion 79-80 9. Introduction to the Topic 43-51 4. Objectives & Research Methodology 52-56 5.CONTENTS S. Annexure 83-87 iv . 1-16 2. Company Profile 17-42 3. Data Analysis & Interpretation 57-72 6.